#ourvoice
DESCRIPTION
From our Digiday Agency Innovation Camp. The White Team's competition presentation.TRANSCRIPT
TITLE
We’re Here to Create a World Class Movement
Let’s Connect You with Millions of Young Leaders
CHALLENGE
People under the age of 35 are rarely found in formal political leadership positions*
Youth is not represented adequately in formal political institutions*
*Enhancing Youth Political Participation throughout the Electoral Cycle, A Good Practice Guide, UNDP, December 2012
THE YOUTH MINDSET They spend more time on social networks than
watching TV
Visual content is their new global language
Technology allows them to become leaders in a world of creation, sharing & adventure
Kids are already behaving as global citizens
APPROACH
Unify and empower the youth to create real global change
OUR ACTIVISTS
Kids 10-14: Create Kids 15-19: Activate
OUR PLATFORM
LearnParticipateSubmitAmbassadors
OUR PLATFORM- HOME
OUR PLATFORM – GET INVOLVED
OUR PLATFORM - PILLARSConflict ResolutionHuman RightsEducationEnvironment
OUR PLATFORM– AMBASSADORS
MOBILE APP
ROLLOUT
Pre-LaunchSpread LAUNCH VIDEO and platform CTA
Build Awareness
ROLLOUT
ActivationDrive traffic to the platform to gather entries
Spark Engagement
ROLLOUT
OngoingYouth ambassadors distribute content to #OURVOICE network
Sustain Platform
THE MEDIA STRATEGYLAUNCH#OURVOICE at the Nickelodeon Kid’sChoice Awards
THE MEDIA STRATEGYDISTRIBUTESeed native #OURVOICE content through key channels
THE MEDIA STRATEGY
EarnedSeed #OURVOICE content to YouTube/Vine influencers and current UN ambassadors
THE MEDIA STRATEGY
OwnedActivate #OURVOICE through existing UN4Youth communities
AMPLIFY & SUSTAIN
PaidPromote #OURVOICE content submitted to platform with native social ads
AMPLIFY & SUSTAIN
EarnedTap influencers to share/retweet select submissionsEncourage sharing submissions from the hub
#OURVOICE INFLUENCERS
AMPLIFY & SUSTAIN
OwnedCTA shared on all social channels and shared out from hub to UN4Youth channels
ANALYTICS DASHBOARDDashboard to monitor real-time content
THANK YOU