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Webrazzi e-Commerce ‘15YU-SHIK KIMChief Strategy and Planning Officer

18 February 2015

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BEST OF BESTBEST OF BEST

1 TO 1 COMMUNICATION1 TO 1 COMMUNICATION

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WHY ARE WE DIFFERENT?

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2 WHY ARE WE DIFFERENT?

4.3  billion  dollars  trade  

volume  

43  million  registered  products  

1.1  billion  dollars  mobile  trade  

volume  

50  million    visitors  per    month  

DATAS OF 2014

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2 WHY ARE WE DIFFERENT? STRONG LOCAL

KNOW HOW AND PRESENCE

STRONG BUSINESS

ETHICS

WIDE ECOSYSTEM

LOCALMARKET

EXPERIENCE

STRONG LOCAL

EXPERTISE

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3How we see the market evolve?

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3 HOW WE SEE THE MARKET EVOLVE?

C2C Vertical

C2C-B2C Mixed

Multi Cat.B2C

B2C

Managed B2C

Open Market

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WHAT IS THE NEXT BIG THING?

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WHAT HAPPENED IN

KOREA

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?

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KOREA

5 WHAT HAPPENED IN KOREA?

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KOREAN E-COMMERCE MARKET (USD BN)

2010 2011 2012 2013 2014

34 0.3 40.4 0.647.6 1.7

54.8 464.6 7.6online mobile

5 WHAT HAPPENED IN KOREA?

CAGR%124

%17

34.3 41 49.3 58.8 72.2%20

total

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Female users increased

KEY TRENDS5 WHAT HAPPENED

IN KOREA?

%51 %58Users are getting younger and younger

UNDER

34%53 %60

Most selling categories: Fashion and Mart

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WHAT WILL HAPPEN IN TURKEY?

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WHAT WILL HAPPEN IN TURKEY?

Similar as in Korea, online market will continue to grow and

mobile market will explode

e-retail sector may grow by

25~30%in 2015

e-retail sector has grown by 20~25 in 2014

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WHAT WILL HAPPEN IN TURKEY?

KO

REA

(2017) (2017) (2017)

%14

%18(2017)

Internet Retail Portion Of Total

IN TWO YEARS E-RETAIL SECTOR IN TURKEY WILL

DOUBLE AT LEAST

THERE IS SO MUCH ROOM FOR

FURTHER GROWTH

%1,5

%3 %11 %12

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WHAT WEHAVE DONE IN TURKEY?

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21 KRegistered

Shops

4 MNMembers

24.5 MN Registered Products

%66Male

%34Female

WHAT WE HAVE DONE IN TURKEY?

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ANNUAL VISITS

+200.000.000+9.700.000MONTHLY UNIQUE VISITORS

7.2 MNTOTAL SOLD PRODUCTS

WHAT WE HAVE DONE IN TURKEY?

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7 WHAT WE HAVE DONE IN TURKEY?

www.n11.com

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FIRST IN TURKEY

AS AN OPEN

MARKET

PAY ON PLATFORM

(POP)

7 WHAT WE HAVE DONE IN TURKEY?

AD. PLATFORM

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WHAT ABOUT MOBILE IN TURKEY?

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WHAT ABOUT MOBILE IN TURKEY?

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WHAT ABOUT MOBILE IN TURKEY?

SALLAMATİKIMAGE SEARCH

COMING SOON: ONE CLICK PAYMENT

BARGAINING

CREDIT CARD SCANNER

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MOBILE WILL CHANGE THE LIFESTYLE!

WHAT IS MOBILE IMPACT?

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9 WHAT IS MOBILE IMPACT?

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Connecting People

9 WHAT IS MOBILE IMPACT?

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IS TURKEY READY TO EMBRACE THE CHANGE?

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IS TURKEY READY TO EMBRACE THE CHANGE?

Ratio of those who have not yet shopped

online but have tendency is

37%

Turkey is one of the leading countries in spending in

Europe

YOUNG & DYNAMIC DEMOGRAPHIC

Source: IAB Turkey Datas 2014

between17-24

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IS TURKEY READY TO EMBRACE THE CHANGE?

HIGH MOBILE PENETRATION

70.000.000MOBIL USER %91,5

51.000.0003G USER %64

23.500.000SMART PHONE

USER%30

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IS TURKEY READY TO EMBRACE THE CHANGE?

INTENSE ENGAGEMENT IN SNS(FACEBOOK, TWITTER, ETC..)

73% of total internet users is on social media

+35.500.000FACEBOOK USER

11.500.000TWITTER USER

12.000.000daily active mobil facebook user

AGE19-25%50

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WHAT IS THE FUTURE ?

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11 WHAT IS THE FUTURE ?

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11 WHAT IS THE FUTURE ?

RECOMMENDATION, PERSONALIZATION

CONTEXT BASED PRODUCT SEARCH

HUMAN ORIENTED UI/UX DESIGN

INTELLIGENTSHOPPING

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n11 will be embedded deeply into your everyday necessities and become your “Life Guide”

THANK YOU!