our plan 2011

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www.admissionsuk.com - [email protected]: + 966 1 207 0239

Prince Turki Bin Abdulaziz RoadRiyadh 11544 P O Box 55889Saudi Arabia

( )-

Marketing plan 2010

Progressive Gulf Group proudly presents this report to you including the

services and activities that we provide through Admissions UK, serving a wide rangeof Gulf and Middle East youth, fresh graduates and researcher whom aiming to

develop their careers and acquire the needed Experience through unique training andeducational services.

The General criteria of the Project was Made by sharing Governmental

educational institutions and other major educational institutes depending on a deep

study of the required scientific and personal skills that the incoming generations must

possess if they are to be accepted in international institutions.

Accept our sincere appreciation and respect

Dr. Omar Mohammed

Executive Manager

Admissions KUWebsite :

1T

www.admissionsuk.com1T

E-mail : [email protected] Details:

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Prince Turki Ben Abdulaziz (The 1Pst

P) Road

PO Box : 55889

Riyadh : 11544

Report contents

Introduction

Benefited Categories

Partners and sponsors

Academic value and revenue

Implementing tools

Field of services

Success resources

future overview
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Introduction and Definition

Admissions UK are an Educational Agency

with much focused aspirations based in Riyadh andthe UK, Our team is comprised of unique

individuals who have a solid background in

Academic preparation and marketing. Together with

a team of local and international development staff,we are able to bring to market a wide array of

unique educational services.

Our Staff oversees the general requirements,

including applicants development; we have developed a leading ways in performing

our duties to our clients of international students, employees and trainees.

We have launched our first set of services in the UK Universities at the Beginning of

2001 with a minimum target of clients and a narrow range of services and -not to

mention- a less number of staff associated within.

0

2000

4000

6000

Academics

Training

English

D.Learning

Last four years activities chart in Admissions UK

By the end of 2009, we managed to support and serve a wide range of international

clients and gained access to many professional institutions in the UK, USA, Canada

and Spain.

Also we managed to widen our staff experience and number by implementing and

applying special and inside training schedules for our local staff, to raise the ability toproceed and prevail. By the efforts and plans we managed to own the market of

educational services in the Middle- East and KSA in specific.

Nowadays, Admissions UK serves a wide range of international eastern applicants

and trainees whom may be based in Europe, Canada and USA as well.
http://www.admissionsuk.com/http://www.admissionsuk.com/http://www.admissionsuk.com/

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Benefited categories

In general, Admissions UK in specific serves:

High school students

Students in Arab Universities in

different schools and departments

Researchers and faculty Members

Applicants with Grants and

scholarships

Fresh graduates

Employees in different specializations

aiming for self-improvement

International students from Gulf and Middle East area.

Partners and sponsors

Admissions UK deals with many partners all over the world (UK-CANADA-

USA-SPAIN-IRELAND-DUBAI-EGYPT-GERMANY-SWEDEN)

We are mainly concerned with educational and training institutions in those countries

as we always aim to extend our range of services and ensure High quality

performance.

Sponsors

Progressive Gulf Group

This group mainly plays a role of

supervising, caring and supporting theimplementation of our EnterpriseAdmissions UK based in Riyadh, KSA.

Ebdaa Academy

Through the relation of cooperationbetween Ebdaa Academy and Admissions

UK, the Academy offers certified in many

specialized aspects in Human resources

Also, to guarantee more efficiency, the Academy of Ebdaa offers Gulf students and

trainees the support and training essential to develop their practical and scientific

skills according to their levels and interests. Ebdaa Academy is considered to be anactive member of CIHRD Canadian institute for Human resources development

under the supervision of the world wide lecturer Ibrahim Alfeqi.

Future Institute for training and consultingFuture institute concerns mainly in training courses with periods of not more

than 1 day for those applicants and trainees with no time availability due to workconditions or time limits of any kind.

These one day courses are certified and accredited by the MHE The Ministry ofHigher Education in any country under the supervision of the Ministry of Foreign

Affairs in Cairo, Egypt.

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The future institute offers also a parcel of online courses in a way of coping with the

competition in the market of services in global.

Academic valueThe goal of any educational activity is to support and Build a unique background in

any specific area of interest.

In Admissions UK, we are more than keen to find the right path for the youthand researchers under the supervision of Elite academics and specialists.

Locating the most beneficial

training courses for

employees and trainees

wishing to upgrade their

experience side by side with

the labour market

requirements by sharing ideas

with foreign communities as

well when appropriate.

Summer courses for kids

between the ages 10- 18 will

surely come in handy for the

youth in early ages in different aspects, as they will learn to live independently,

Self-reliance and acquiring new life skills in leadership and teamwork.

Our services is no longer restricted to ordinary educational services, but we managed

to go further beyond the common ones and became one of the top 100 Corporations In

the Middle- East.

Implementing tools

In order to achieve certain goals and possess the Market of services, a certain

tools must be available to assist

seeking such Aim.

In Admissions UK, we have

established a network of

counselling and consultations to

serve a wide range of clientswithout the need of an official

commitment with our office.

Availability is a must in our career,

Admissions UK staff made a

promise to themselves that they

will always be there by

establishing seminars, lectures and

written & seen marketing Ads (flyers-Electronic Media).

Implementing training services for corporations and institutions in discount formembers,

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Establishing database to include clients and trainees to improve the measuring

the success rate in achieving tasks. Also this will be an effective way to cycle

the new marketing trends and reconnect with old applicants and clients to

market new plans and routes.

Constructive cooperation with our sponsors and partners in always presenting

services in discount when possible.

How we improve our services

Academic Fairs

Contributing in Academic fairs matters to

us greatly, to allow our clients to find

definitions for several services offered by

institutions contributing at any level, also,

helps applicants and youth understand the

mechanism of the international universitiesand awarding bodies.

Visits and trips

Cordinating with major Institutes to

organize effective summer courses

(educational & training) to create an atmosphere to our clients will assist them

understand other cultures and traditions through visiting museums and cultural centres

that is recognized to its fame.

Competitions and contests

Organizing monthly useful and scientific contests to our clients of different categories

will benefit the winners to gain free services from our side.

Planning and future OverviewHaving selected the directions most beneficial for the

overall interests of our enterprise, the next step is tochoose a strategy for the service that will be most

effective in the market that will lead our enterprise and

partners to gain a competitive advantage over the market.The following concepts are the main strategies that rule

our commitments to our market:

Cost leadership strategy is based on the concept

that you can produce and market a good quality

service at a lower cost than our competitors.

A differentiation strategy is one of creating a

service that is perceived as being unique

"throughout the service industry". The emphasis can be on logo image,

proprietary service, special features, superior service, a strong advertising

network or other aspects that might be specific to our service. This uniquenessshould also translate to profit margins that are higher than the service average.

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In addition, some of the conditions that should exist to support a differentiation

strategy include strong marketing abilities, effective service management,

creative personnel, the ability to perform basic research and a good reputation.

A focus strategy may be the most sophisticated of the generic strategies, in that

it is a more 'intense' form of either the cost leadership or differentiation strategy.

It is designed to address a "focused" segment of the marketplace, services formis usually employed when it isn't appropriate to attempt an 'across the board'

application of cost leadership or differentiation. It is based on the concept of

serving particular segments in such an exceptional manner, that others cannot

compete. Usually this means addressing a substantially smaller market segment

than others in the service industry.

PromotionTo sell a service we must effectively promote and advertise it. There are two basic

promotion strategies that we apply at Admissions UK, PUSH andPULL. The PUSH STRATEGY maximizes the use of all available channels of

communications to "push" the Services into the marketplace. This usually

requires generous discounts to achieve the objective of giving the channels the

incentive to promote the services, thus minimizing our need for advertising.

The PULL STRATEGY requires direct interface with the end user of our

services. Use of channels of distribution is minimized during the first stage of

promotion and a major commitment to advertising is required. The objective is

to "pull" the prospects into the various channel outlets creating a demand the

clients cannot ignore.

The EnvironmentEnvironmental factors may positively or negatively impact

our services and the market growth potential of our trends.We have some factors to include:

Government actions (current or under

consideration) can support or detract from our

strategy. As we have to consider subsidies, safety,

efficacy and operational regulations, licensing

requirements, services access restrictions and

competitive prices.

Demographic changes - Anticipated demographic

changes may support or negatively impact the growth

potential of our service industry and its market. This

includes factors such as education, age, income and geographic location all these

info. Should be handled professionally.

Cultural trends - Cultural changes such as fashion trends and life style may or

may not support our offered services all the way.

The competition

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It is essential to know who the competitors are and to understand their strengths and

weaknesses. Factors we consider include:

Each of our competitor's experience, staff level, market position, predictability

and market overseeing.

New marketsAdmissions UK staffs are always focused on breaking in new markets and create

channels for communications with new partners and clients. We have more than 50partners in the UK, Canada, USA and Spain.

We are planning on increasing our partners of success in different sides of the world

to serve a wide range of service seekers.

DevelopmentA review of the strength and viability of our services will

heavily influence the direction of our strategy. Factors we

consider include:

The strength of the Marketing manager including

experience with personnel in charge, current andnew services, complex services and the tools used

by the marketing personnel.

Staff who understand the relevant strategies and areable to perform the tasks necessary to meet the

objectives.

Adequacy and appropriateness of the marketing tools and services.

The necessary funding to achieve the marketing objectives.

Marketing Designs that are manageable.

The Message we deliver...Admissions UK members and management arealways committed to deliver a message with

every service achieved, we are seeking the

perfection in implementing our services and tasks

As far as we can go

As an agency, we are drawing our future and

predicted to be the most leading educational

institute in the Middle-East through the above

mentioned criteria and standards; our Motto is the

outstanding delivery of the service.

our plan 2011

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