our clarity create division is dedicated to providing our...

Our Clarity Create division is dedicated to providing our clients with thoughtful, professional, & lasting design.It all starts with discovery where, together, we uncover your needs and craft the experience to deliver to your audience.

DISCOVERY BRANDING PRINT MESSAGING MOTION VIDEO

WEBSITE APP eCOMMERCE SYSTEM COMMUNITY ILLUSTRATION

C R E A T E

Client // HorseTrailers.netHorseTrailers.net came to Clarity needing a fresh take on a traditional market. Buying and selling horse trailers is nothing new to

those in the business, but this isn’t an average business. Built with the modern rancher in mind, this eCommerce community provides the platform for buyers, sellers, and manufacturers to interact with eachother from across the nation.

www.Clarity-Ventures.com | 800.928.8160

WEBSITEwww.Clarity-Ventures.com | 800.928.8160

PLEASE PROVIDE ANY ADDITIONAL FEEDBACK ORINFORMATION YOU WOULD LIKE TO SHARE BELOW.

D I D Y O U E N C O U N T E R A N Y O F T H E F O L L O W I N GI S S U E S W H E N U S I N G T H E H O R S E T R A I L E R

C L A S S I F I E D W E B S I T E S ?

PLEASE SELECT ALL THAT APPLY

HORSETRAILERS.NET

SHOPPINGSURVEY

W H I C H E Q U E S T R I A N D I S C I P L I N E SD O Y O U PA R T I C I PAT E I N ?

WESTERN53%

ENGLISH32%

WESTERN& ENGLISH

15%

DID YOU UTILIZE THE INTERNETIN YOUR SEARCH FORA HORSE TRAILER?

WHAT SORT OF INFORMATIONWERE YOU SEEKING

DURING ONLINE SEARCHES?PLEASE SELECT ALL THAT APPLY

WHICH TYPE OF SITES DID YOUUSE IN YOUR SEARCH?


YES

NO

85%

15%

Were you able to findall the information youwere seeking online?

1/3

NO

Articles/Guidespertaining horse trailers

Find a horsetrailer dealership

Consumer rating andreview on horse trailers

Horse trailerClassified sites

Other

40%

44%

38%

92%

6%

74%Horse Trailer

Classified Site

30%Auction

Site

42%General EquineClassified Site

14%Other

8%Didn’t Use Any

The website was noteasy to use

The website had too many bannerads and was visually distracting

The website did not work wellon my phone or tablet

The site didn’t provide enough infoto research my purchase

Concern about fraud or scamswhen making online purchases

The inventory I inquiredabout was already sold

Other

22%

46%

28%

24%

50%

44%

6%

W H I C H O F T H E F O L L O W I N G F E AT U R E S W O U L DY O U F I N D U S E F U L A N D U T I L I Z E W H I L E

S H O P P I N G F O R A H O R S E T R A I L E R ?


Mobile friendlywebsite

Notifications via email of trailerinventory matching your criteria

Consumer reviews and ratingsof the dealership

Consumer reviews and ratingsof manufacturers

Consumer reviews and ratingsof the actual model

Horse trailer buyer’sguide and articles

Verification of trailer titleand seller identify

Ability to do side by sidecomparison of trailer models

Buyer quiz to help determine whichtrailer would be most suitable

Other

Video tours ofhorse trailers

62%

56%

42%

44%

48%

30%

52%

42%

48%

36%

0%

Easy to findsearch

More picturesrequired

Scared ofscams

© H O R S E Tr a i l e r s . n e t 2 0 1 4

S U R V E Y R E S P O N D E N T S W E R E N O T C O M P E N S AT E D O R I N C E N T I V I Z E D F O R PA R T I C I PAT I O N


PRINT

PRINTwww.Clarity-Ventures.com | 800.928.8160

Client // L&F Distributors“Let’s teach people about our beers.” That’s what L&F said when they came to Clarity. We responded with a fun and intuitive way

to visually tour their collection of national brews. From a custom search filter that uses interactive graphics, to a food pairing module that recommended beers with your meals, to an entire section dedicated as an academy...visitors would come to this

site and gain an abundance of knowledge and help them more thoroughly enjoy their drinks.


Client // 98 Chords98 Chrods had a goal in mind...make guitar playing easy for beginner to intermediate artists. With thousands of learning posters and books available on the market we needed a solid approach to help them stand out. After heavy research and brainstorming sessions we developed a brand which is reminiscent of the “Rock n’ Roll” era that exploded in the 70s. Adding true value to these

posters as, not just a learning tool, but also a collectable item has given them great response and the funding to pursue the business to the next steps.


BRANDINGwww.Clarity-Ventures.com | 800.928.8160


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WEBSITE


VIDEO

Client // B.E.E.BEE USA was doing well with a sucessful, international, energy corportaion; however, it was time for a revamp of their brand

which included the logo, collateral, and website. Through collaboration and many iterations, we developed a new approach to this somewhat “stiff” industry. Using a friendly font and a little playfulness with the bee itself, BEE USA found their new stride

and confidence to internally enjoy their company and invite the industry to enjoy them as well.



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WEBSITE

ILLUSTRATIONwww.Clarity-Ventures.com | 800.928.8160

Client // Windrock GroupWindorck Group is a global consulting firm that specializes in under-developed areas of the world. Immediately this prompted thoughts of the cowboys taming the wild west or the journey across America as our country expanded. With that in mind we

focused on developing an identity that captured that spirit and drive and opened doors to obtaining contracts fromestablished industries.



PRINT


WEBSITE

Client // Hands On Health CareHands On Health Care needed a new identity that represented their holistic approach to healing. Through rounds of

iterations and a focus on color, we were able to provide them with a fresh identity.


H E A L T H C A R Ehands On

hands On

H E A L T H C A R E

H E A L T H C A R EH E A L T H C A R Ehands OnH E A L T H C A R E

Hands On

H E A L T H C A R EHANDS ON

H E A L T H C A R E


Client // SynapseSynapse had a goal in mind to develop and program and specific application for targeted health care management; however,

they didn’t know how they could present it to the market. After discussions and iterations, we developed a confident yet welcoming identity for their system.


Client // Coastal CommunicationsCoastal Communications came to us with a new idea that needed execution. As with anything else, the first place to start was

laying the foundation. After our discovery with the client, we had a clear path for their needs and developed an identityto carry them forward.


COMMUNICATION

COMMUNICATION

CoastalCommunication

C O M M U N I C AT I O N communicationcoastal

communicationcoastal

communicationcoastal

Coastal

Communication

Coastal Communication


Client // Choice Fabricators, Inc.Choice Fabricators, Inc. had an existing business doing well in the heart of Alabama, however, after years of taking care of

business, it was time to focus on their own. They required an identity that represented the hard working industry they had been a part of for so long, and after rounds of iterations, we developed a tough and professional identity they could stand behind.


P R E C I S I O N M A N U FA C T U R I N G

P R E C I S I O N M A N U FA C T U R I N G

CFI CFI

CFI

C H O I C E FA B R I C AT O R S , I N C .

P R E C I S I O N M A N U F A C T U R I N G


Client // GretherStarting a company is always tough, but it’s a whole lot tougher without a professional prescene out of the gate. Grether was on route to develop a new collection of Senior Living Communities and needed a unique look that conveyed innovation withouth

turning off potential clients that were more accustomed to the traditional aesthetics. After developing through the spectrum we were able to fine tune the look into the right identity.


Client // Swonke DentalSwonke Dental was moving up to the top floor, literally. After years of hard work and growing their customer base, the time had come to open an independent practice in Houston’s Medical Center. With a updated approach to customer service and the latest

technology at hand, a traditional and formal dental identity wouldn’t do. They neeed something fresh, modern,and slightly playful.



Client // Three New LeavesWe’ve all been there, on the verge of just saying “no” to all the technology that surrounds us, about to hit the delete button on our Facebook account and live a tethered free life. Well, Matt, with Three New Leaves, was ready to take that plunge and live a more basic life that he could share with the world through publications. Although he was romanticized by the paleo lifestyle,

there were still some modern aspects of life that he enjoyed. The question was, how do we combine a caveman and a computer into a logo withouth it looking like two separate graphics. After lots of discovery and sketching, we were able to develop the

perfect mix in a single logo.

3 3 NEW N3 LTHREENEWLEAVES

3LEAVES


Client // Denver HealthDenver Health approched us with the need of updating their website design and infrastructure. On the design side, they had quite a few needs to consider moving forward such as multiple portals, roboust navigation, and customer demographics for

various sections. With the knowldege obtained from our discovery phase, Clarity Create was able to provide them with a fresh new face to help better serve their industry.


Client // LDRLDR, a returning client, had the need for product promotion as they brought Mobi-C to the market. They had developed a solid solution for those suffering from spinal disc injuries that was less intrusive and more effective than other existing alternatives. LDR needed to inform both customers and doctors with applicable information without cluttering the site into a non-focused informational overload. Through much discussion and design, we developed a clean, friendly, and effective solution for both

desktop and mobile devices which guided their visitors quickly to the information they needed.


Client // Texas Dental AssociationTexas Dental Association came to us with an existing online library and network of members for dental professionals in Texas.

Their existing site was not originally built with the amount of growth they have enjoyed. They were seeking a facelift for the public facing and private facing interfaces. Through much discovery and adjustments to workflows, structures, and general layout, we were able to design a professional and inviting community for both members and clients to easily manage their

dental association needs.


our clarity create division is dedicated to providing our...

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