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HBA Annual

W W W . H B A A U S T I N . C O M

MARKETING GUIDE

Bright Ideas for Your Business

2 | MARKE TING GUIDE © 2017 All Rights Reserved

READY TO SIGN UP? CALL 512-982-9173 OR E-MAIL [email protected]

WELCOMEDo your partnership dollars reach the audience you most want to target? Are you looking for a way to connect with custom home builders? Remodelers? Volume builders? Would you prefer to have your company recognized at a large event like the Housing Forecast or the MAX Awards? Or would you rather network in a more casual setting such as a golf tournament or BBQ?

This Marketing Guide will serve as a road map that will add value to your advertising dollars by placing you and your company in the right place, in front of the right people. By using the information provided here, you will add value to your membership, build better relationships within the association and generate recognition in front of your industry peers.

The sheer number of events and opportunities can be overwhelming, so we have produced this guide to help you plan your involvement in advance. Here, in one place, you can learn about the majority of opportunities available throughout the course of the year. Each marketing opportunity includes not only an investment amount, but also the recognition you can expect in return.

We hope you look forward to the rest of 2017 and 2018 with as much positive anticipation as we do. Getting the most from your membership also means getting involved.

Our objective is to help you increase your sphere of influence. If you have questions regarding the information published in this guide, please contact Amy Martin at (512) 952-9173. Thank you for your continued support of the Home Builders Association of Greater Austin.

Steve Krasoff, 2017 President

Emily Lubbers Chief Executive Officer

MARKE TING GUIDE | 3© 2017 All Rights Reserved


TABLE OF CONTENTSWelcome Message. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2

General Meetings & Membership Events

Board of Directors Meeting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5

Housing Forecast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5

Professional Women in Building Casino Night. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6

Rally Day . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6

Mid-Year Housing Update . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7

Speed Networking. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7

Elected Officials Appreciation Night BBQ Bash. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8

Presidential Awards & Installation Luncheon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9

Chapter Meetings. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Custom Builder & Remodeler Council . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Volume Builder Council Luncheon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Volume Builder Power Breakfast. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Young Professionals Council. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Sales & Marketing Council Signature Events

Sales & Marketing Council ATX Leaders Forum. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Sales & Marketing Council Marketing & Advertising Excellence (MAX) Awards. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13-15

Sales & Marketing Council Crawfish Boil Builder/Realtor Mixer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Sales & Marketing Council Million Dollar Club Awards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Sales & Marketing Council TopGolf Tournament . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

2017 Calendar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18-19

Chapter Signature Events

Lakeway/Bee Cave Chapter Gayle Berkbigler Golf Classic Community Fundraiser . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

Hays County Chapter Big Texas Sporting Clay Shootout . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23-24

Parade of Homes™ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26-28

Publications & Advertising

Parade of Homes™ Magazine. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

The GroundBreaker . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

E-mail Advertising Blasts & www.HBAAustin.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

HBA Website Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

HBA Online Directory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

HBA Member Event Promotion Package . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

Education . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .34

Partnership Commitment Form . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .35



GENERAL MEE TINGS & NE T WORKING E VENTS



EVENT Housing Forecast MONTH January 2018 AVG. ATTENDANCE 750

EVENT Board Meeting MONTH All but July/Dec AVG. ATTENDANCE 25 Board Members

GENERAL MEE TINGS & E VENTS

Kick off your marketing program with a bang! Present your company to the HBA’s biggest power players at a 2017 Board of Directors meeting.

_____ $500 Board Meeting Partner (LIMIT 1/MONTH - 10 TOTAL) • Invitation to the board meeting • 1–3 minute speaking opportunity • Your company’s logo printed on the board agenda • Each partner will be invited to participate in leadership and networking programs at the annual Board Retreat in addition to promotion at the monthly board meeting

_____ $5,000 Title Partner (LIMIT 4)• Table for ten (10) in a key location• Full page ad in event handout

(provided by partner)

_____ $3,000 PowerPoint Partner (EXCLUSIVE)• Six (6) tickets to event• Full page ad in program (provided by partner)• Recognition all pages of PowerPoint

presentation

_____ $3,000 Program Partner (EXCLUSIVE)• Six (6) tickets to event• Full page ad on first page of program (provided

by partner)• Logo in footer of every page of the Program

_____ $2,500 Gold Partner (NO LIMIT)• Four (4) tickets to event• 1/2 page ad in program (provided by partner)

_____ $1,500 Ticket Partner (EXCLUSIVE)• Four (4) tickets to event• Logo on all tickets

_____ $1,500 Pen & Notepad Partner (EXCLUSIVE)• Four (4) tickets to event• Provide pen & notepads w/ logo for event

_____ $1,000 Silver Partner (NO LIMIT)• Two (2) tickets to event• 1/4 page ad in program (provided by partner)

_____ $750 Registration Partner (LIMIT 2)• Two (2) tickets to event• Company representative at registration• Logo recognition at registration

_____ $750 Breakfast Partner (NO LIMIT)• Two (2) tickets to event• Recognition on event signage

_____ $500 Coffee Partner (NO LIMIT)• One (1) ticket to event• Recognition on event signage

near coffee area

The HBA’s annual Housing Forecast is an unparalleled opportunity to discuss industry issues, hear the most up-to-date industry information available and reconnect with colleagues. The Housing Forecast features renowned market analysts and will provide you with a glimpse into the strength of the building industry during the coming year.

2018

All partnerships include recognition on event signage, HBA website and eblasts.



EVENT Professional Women in Building Casino Night MONTH February 2018 AVG. ATTENDANCE 150

EVENT Texas Association of Builders Rally Day MONTH February 2019 AVG. ATTENDANCE 50+


The Professional Women in Building (PWIB) hosted its first Rat Pack Casino Night — a fundraiser for the group’s Sherry Livingston Memorial College Fund — in 2017 and will kick off the 2nd Annual event in February which is expected to be yet another fun experience for members. Providing an opportunity for mixing some business with a bit of pleasure, members will have the chance to network and meet other HBA members. With networking opportunities at the top of the list of desired member benefits, this event is just the occasion to create awareness for your brand.

The Texas Association of Builders hosts Rally Day at the Texas State Capitol each legislative session. Members are invited to participate in a rally outside the Capitol, followed by scheduled visits with legislators. Meetings are intended to educate legislators on housing and home building issues.

_____ $1,000 Title Partner (EXCLUSIVE)• Logo in all publications website & all printed

material + 8 tickets

_____ $500 Sign Partner (EXCLUSIVE) • Logo on all marketing material + 2 tickets

_____ $500 Ticket Partner (EXCLUSIVE)• Opportunity to display logo on printed tickets

+ 2 tickets

_____ $500 Slot Machine Partner (LIMIT 6)• Designated table with company marketing

material & company rep to attend + 4 additional tickets

_____ $500 Texas Hold ‘Em Table Partner (LIMIT 2)• Logo on all marketing material + 4 tickets

_____ $400 Food Partner (LIMIT 2)• Logo on all marketing material + 2 tickets +

option to display company logo at station

_____ $400 Bar Partner (LIMIT 2)• Logo on all marketing material + 2 tickets +

logo on beverage napkins

_____ $400 Dessert Partner (EXCLUSIVE)• Logo on all marketing material + 2 tickets +

option to display company logo at station

_____ $350 Registration Partner (EXCLUSIVE)• Face to Face with all attendees + 2 tickets

_____ $350 Blackjack Table Partner (LIMIT 10)• Logo on all marketing material + 2 tickets

_____ $350 Craps Table Partner (LIMIT 2)• Logo on all marketing material + 2 tickets

_____ $350 Roulette Table Partner (LIMIT 2)• Logo on all marketing material + 2 tickets

_____ $500 Rally Day Partner• Logo on promotional materials, website and promotional emails to HBA members• Opportunity to distribute promotional materials at luncheon



EVENT Mid Year Housing Update MONTH July 2018 AVG. ATTENDANCE 350

EVENT Speed Networking MONTH May/Aug AVG. ATTENDANCE 20/20


Enjoy an opportunity to target the entire membership, hear an update on the industry and reconnect with Builder and Associate members. The Mid-Year Housing Update features well-known guest speakers who provide insight into the state of the home building industry.

Take advantage of this exciting and productive Speed Networking Event that will assure you face-to-face interaction with some of the Austin area’s top builders. Your contribution will include approximately 5-6 minutes of one-on-one time with up to 20 builders. Events are limited to HBA members and each event typically last about two and a half hours. Do a full year’s worth of marketing in one afternoon!

_____ $1,500 Title Partner (LIMIT 4)• Table for ten (10) in a key location• Prominent display of logo in program and in

Intro PowerPoint presentation

_____ $1,500 Centerpiece Partner (EXCLUSIVE) • Four (4) tickets to event• Logo in Intro PowerPoint presentation• Centerpieces with your company’s logo

displayed for the event

_____ $1,000 Pen & Notepad Partner (EXCLUSIVE)• Four (4) tickets to event• Logo in Intro PowerPoint presentation• Provide pen & notepads w/ logo for event

_____ $1,000 Lunch Partner (NO LIMIT)• Four (4) tickets to event• Logo on event signage near lunch buffet and in

PowerPoint presentation

_____ $1,000 PowerPoint Partner (EXCLUSIVE)• Four (4) tickets to event• Logo on all pages of Intro PowerPoint

presentation

_____ $1,000 Program Partner (EXCLUSIVE)• Four (4) tickets to event• Full page ad on first page of program

(provided by partner)• Logo in footer of every page of the Program

_____ $500 Registration Partner (LIMIT 2)• Two (2) tickets to event• Logo on event signage at registration table

and in Intro PowerPoint presentation

_____ $3,500 & $50+ Gift Title Partner (EXCLUSIVE) • A representative from your company will

serve as Master of Ceremonies for the event. In addition, you will be the only participant of your type (e.g. only one lumber suppliers, one warranty company, etc.)

_____ $1,000 & $50+ Gift Vendor Partner (LIMIT 24)• Only 2 participants of your type

(e.g. only two lumber suppliers, two warranty companies, etc.)

2 018 M I D Y E A R HOUSING UPDATE

All partnerships include recognition on event signage, HBA website and eblasts.

S P E E DNETWORK INGBuilding Connections




EVENT BBQ Bash & Elected Officials Appreciation Night MONTH September AVG. ATTENDANCE 250

_____ $1,500 Title Partner (LIMIT 4 / 2 Left)• Four (4) tickets to event• Logo recognition in program• Name recognition in HBA’s e-blasts and website• Logo on signage and PowerPoint Presentation

_____ $750 PowerPoint Partner (EXCLUSIVE)• Two (2) tickets to event• Name recognition in program• Name recognition in HBA’s e-blasts and website• Name on signage and every slide in the PowerPoint

Presentation

_____ $750 Dinner Partner (LIMIT 2)• Two (2) tickets to event• Logo on dinner napkins• Name recognition in program• Name recognition in HBA’s e-blasts and website• Name on signage and PowerPoint Presentation

_____ $750 Centerpiece Partner (EXCLUSIVE)• Two (2) tickets to event• Name recognition on all centerpieces (promotional

information provided by Partner)• Name recognition in HBA’s e-blasts and website• Name on signage and PowerPoint Presentation

_____ $500 Social Hour Partner (LIMIT 2)• One (1) ticket to event• Name recognition in program• Name recognition in HBA’s e-blasts and website• Name on signage and PowerPoint Presentation

_____ $500 Drink/Dessert Partner (LIMIT 5)• One (1) ticket to event• Name recognition on dessert table• Name recognition in HBA’s e-blasts and website• Name on signage and PowerPoint Presentation

_____ $500 Program Partner (EXCLUSIVE)• One (1) ticket to event• Name recognition on front of program• Name recognition in HBA’, e-blasts and website• Name on signage and PowerPoint Presentation

_____ $350 Registration Partner (LIMIT 3)• One (1) ticket to event• Name recognition on registration table• Name recognition in HBA’s e-blasts and website• Name on signage and PowerPoint Presentation

Join us to honor our area’s elected officials at the HBA’s annual BBQ Bash & Elected Officials Appreciation Night! Take this opportunity to catch up with old friends, make new ones and visit with your elected officials in a casual setting.

BBQ BAshE L E C T E D O F F I C I A L S A P P R E C I A T I O N N I G H T

12 th Annual H O M E B U I L D E R S A S S O C I A T I O N O F G R E A T E R A U S T I N



EVENT Presidential Awards/Holiday Luncheon MONTH December AVG. ATTENDANCE 125


Join the HBA of Greater Austin as we celebrate the installation of our Incoming President and the Board of Directors. We will also honor members receiving the President’s Associate and Builders of the Year Awards. This annual event is one of the highlights of the year and will provide you the opportunity to show your support of the newly inducted Officers and Board of Directors and your appreciation of the outgoing Directors.

Hundreds attend the 2015 Presidential

Awards & Installation Luncheon

_____ $1,000 Title Partner (LIMIT 4)• Table for eight (8) in a key location• Logo recognition in program, on signage, and

in PowerPoint presentation• Logo recognition in HBA’s e-blasts and website

_____ $750 Awards Partner (EXCLUSIVE)• Four (4) tickets to event• Opportunity to present awards• Logo recognition in program, on signage, and


_____ $750 PowerPoint Partner (EXCLUSIVE)• Four (4) tickets to event • Logo recognition in program• Logo on event signage, and on all pages of

PowerPoint presentation• Logo recognition in HBA’s e-blasts and website

_____ $750 Centerpiece Partner (EXCLUSIVE) • Four (4) tickets to event• Logo recognition on signage, and in

PowerPoint presentation• Centerpieces with your company’s logo

displayed for the event• Logo recognition in HBA’s e-blasts and website

_____ $500 Food Partner (NO LIMIT)• Two (2) tickets to event• Logo recognition in program, on signage, and


_____ $350 Registration Partner (LIMIT 2)• Two (2) tickets to event• Logo recognition in program, on signage, and


_____ $350 Drink/Dessert Partner (NO LIMIT)• Two (2) tickets to event• Logo recognition on signage, in program and

in PowerPoint presentation• Name recognition on dessert table• Logo recognition in HBA’s e-blasts and website

PRESIDENTIAL AWARDSBOARD OF DIRECTORS INSTALLATION LUNCHEON



EVENT Chapter Meetings MONTH Monthly AVG. ATTENDANCE 30-80


The HBA has three Chapters. Each one meets quarterly or bi-monthly in locations convenient to members who build and work in three geographical areas: Hays County, Lakeway/Bee Cave and Williamson County. Luncheons feature key political figures or other topics of interest to members in that area.

_____ $500 Meeting & Builder Partner (EXCLUSIVE)• Select a month (on a first come, first served basis) and one Chapter meeting

location and get exposure at the meeting of your choice. • At each meeting you will receive:

• 1-2 minutes to address the attendees• Recognition in HBA’s e-blasts and website• Complimentary lunch for two at each meeting• Opportunity to distribute marketing materials at

check-in at your own designated table• Company logo on meeting agenda

EVENT Custom Builders/Remodelers Council MONTH Monthly AVG. ATTENDANCE 40-60

The Custom Builder & Remodeler Council luncheons provide a forum to discuss the specific needs and challenges faced by small volume custom builders and remodelers. CBRC luncheons are open to all member Custom Builders, Remodelers, Architects, and Design Consultants. All attendees must be current CBRC members; membership dues are $50 for the first year and $125 annually.

_____ $2,500 Annual Platinum Partner (LIMIT 24) Industry Category Exclusive

• Receive unparalleled exposure at each Council meeting throughout the year for a single partnership fee. At each meeting you will receive:

• Signage in the registration area• Recognition in HBA’s e-blast and website• Complimentary lunch for two at each

meeting

_____ $350 Lunch Partner (EXCLUSIVE) Select a month (on a first come, first served basis) and serve as meeting host. Partner will provide meeting space and lunch. At each meeting you will receive:

• 1-2 minutes to address the attendees• Recognition in the HBA’s E-blasts & Website

Custom Builder & Remodeler CouncilBuilding Central Texas Communities One Home at a Time.



EVENT Volume Builder Council Luncheon MONTH Quarterly AVG. ATTENDANCE 30+

EVENT Volume Builder Power Breakfast MONTH Annually AVG. ATTENDANCE 20+

EVENT Young Professionals Council MONTH Annually AVG. ATTENDANCE


The Volume Builder Council luncheons provide a forum between Volume Builders and area Building Officials to discuss the specific needs and challenges face by Volume Builders. VBC luncheons are open to all member Volume Builders.

The Volume Builder Council Power Breakfast is exclusively for division presidents and vice presidents of volume builder companies. The breakfast is designed to inform area leaders of legislative issues that affect their business and encourage them to get involved to make a difference. This program is an opportunity to get your company name in front of key decision makers.

The Young Professionals Council is making its debut in 2017 and is designed to bring together building industry professionals 45 and under. The Council’s vision is to illustrate the importance of being involved in the industry and inspire young professionals to step into leadership roles that will benefit the industry and community. The Council is planning networking and educational programs for 2017.

_____ $500 Meeting Partner (EXCLUSIVE)• 2-3 minute speaking opportunity at the

beginning of the meeting• Recognition by chairman • Company logo on agenda

_____ $2,500 Meeting Partner (LIMIT 3)• Logo on promotional flyer, emails and website• Introduction to audience• Logo in PowerPoint Presentation• Opportunity to address the audience with a 2-3

minute speech

Networking Event

_____ $1,000 Visionary• 4 Tickets to event• Company Representative at event• Tabletop Marketing of your choice• Opportunity to speak at event• Logo on promotional material

_____ $750 Luminary• 3 Tickets to event• Company Representative at event• Company logo on all photo booth photos• Logo on promotional material

_____ $500 Innovator• 2 Tickets to event• Company Representative at event• Marketing material of your choice at

registration table• Logo on promotional material

_____ $250 Trendsetter• 1 Ticket to event• Company Representative at event• Logo on promotional material



SALES & MARKE TING COUNCIL S IGNATURE E VENTS



EVENT MAX Awards Gala MONTH April AVG. ATTENDANCE 600

EVENT ATX Leaders Forum MONTH September 13 AVG. ATTENDANCE 50

_____ $10,000 Sun, Moon & Stars / Title Partner (EXCLUSIVE)• One (1) one-minute presentation at the end of the

event – includes the event-wrapping toast• Logo recognition in all marketing collateral and

advertising• Logo on food menu• One (1) post-event e-blast (produced by partner

and sent through the HBA)• One (1) one-minute or two (2) 30-second TV spot(s)

during Awards Gala (produced by partner)• Ten tickets (full table) to event with VIP seating – a

$1,000 value (tickets must be confirmed)• Two bottles of wine for table• Official introduction to audience during Awards

Gala• Opportunity to present MAX Awards• Name recognition at Ballroom entrance • Name scrolled on big screen during the evening• Recognition in awards program• Recognition in the HBA’s flyer, e-blast and website

_____ $8,000 Stairway to Stars / Entrance Partner (EXCLUSIVE)• Logo at grand entrance of event• Logos prominent on the red carpet• Ten tickets (full table) to event – a $800 value

(tickets must be confirmed)• Two bottles of wine for table• Official introduction to audience during

Opportunity to present MAX Awards• Name recognition at Ballroom entrance• Name scrolled on big screen during event• Recognition in awards program• Recognition in the HBA’s flyer, e-blast and website

_____ $7,000 Reach for the Stars / Stage Partner (EXCLUSIVE)• Logo on “Starry Night” stage setup • Ten tickets (full table) to event – a $800 value

(tickets must be confirmed)• Two bottles of wine for table• Official introduction to audience during Gala• Opportunity to present MAX Awards• Name recognition at Ballroom entrance• Name scrolled on big screen during event• Recognition in Awards Program• Recognition in the HBA’s flyer, e-blast and website

_____ $350 Breakfast Partner (LIMIT 2)• Logo on marketing flyer, email and website• Logo on signage at the event• Company mention in announcements at

beginning of program• Opportunity to put business cards at each seat

_____ $350 Coffee Partner (LIMIT 2)• Logo on marketing flyer, email and website• Logo on signage at the event• Company mention in announcements at

beginning of program• Opportunity to put business cards at each seat

The Marketing & Advertising Excellence (MAX) Awards have honored the industries finest for over 20 years! This is the night of the year when the best of the best come together to represent their companies through sponsorships and award entries. Winners receive recognition for individual, promotion and products achievements including the highly coveted “Grand MAX” honors.

Local real estate leaders come together to discuss trends in homebuilding. The 2017 Forum will focus on trends in architecture, smart home, social media and marketing, and forecasting future trends.

SALES & MARKE TING COUNCIL E VENTS




_____ $6,000 Jewels of the Night / Table Partner (EXCLUSIVE)• Logo on each table in the Ballroom and After Party

– the best way to get your logo in everyone’s face!• Six tickets to event – a $600 value (tickets must be

confirmed)• Official introduction to audience during Gala• Opportunity to present MAX Awards• Name recognition at Ballroom entrance• Name scrolled on big screen during event• Recognition in Awards Program• Recognition in the HBA’s flyer, e-blast and website

_____ $6,000 Goodnight to the Stars / Parting Champs Partner (EXCLUSIVE)

• Logo on all parting champagne mini bottle gifts• Six tickets to event – a $600 value• Official introduction to audience during Gala• Opportunity to present MAX Awards• Name recognition at Ballroom entrance• Name scrolled on big screen during event• Recognition in Awards Program• Recognition in the HBA’s flyer, e-blast and website

_____ $6,000 Shooting Star / Photo Booth (EXCLUSIVE)• Logo on all photo booth photos (print & digital)• Full time attendant for photo booth• Branding at booth• Six tickets to event – a $600 value (tickets must be


_____ $6,000 Star Bar / Bar Partner (EXCLUSIVE)• Logo on all bar menus located in the Ballroom• Logo on drink napkins• Six tickets to event – a $600 value (tickets must be


_____ $5,000 Party Like a Rock Star / After Party Title Partner (EXCLUSIVE)

• Logo displayed on the GOBO during the entire After Party

• Logo on all drink napkins at After Party• Six tickets to event – a $600 value (tickets must be


_____ $5,000 Shining Star / Backstage Winner Photo Partner (EXCLUSIVE)

• Logo on photography backdrop for winners• Six tickets to event – a $600 value (tickets must be


_____ $5,000 Wish Upon a Star / Ticket Partner (EXCLUSIVE)• Logo on all tickets• Six tickets to event – a $600 value (tickets must be


_____ $4,000 Cosmo / Specialty Drink Partner (EXCLUSIVE)• 150 Drink Tickets for after party• Logo on all glasses used for specialty drink• Four tickets to event – a $400 value (tickets must be






_____ $4,000 Fire Fly / Specialty Drink Partner (EXCLUSIVE)• 150 Drink Tickets for after party• Logo on all glasses used for specialty drink• Four tickets to event – a $400 value (tickets must be


_____ $3,000 Northern Star / Registration & Program Partner (EXCLUSIVE)

• Logo featured in Award Gala program• Logo prominent at registration table• Four (4) tickets to event – a $400 value (tickets must

be confirmed)• Official intro to audience during Awards Gala• Opportunity to present Max Awards• Name recognition at Ballroom entrance• Name scrolled on big screen during event• Recognition in Awards Program• Recognition in the HBA’s flyer, e-blast and website

_____ $2,500 Caricature Partners (4 available)• Logo on bottom of all canvas’ of one caricature

artists• Four (4) tickets to event – a $400 value (tickets must

be confirmed)• Official intro to audience during Awards Gala• Opportunity to present MAX Awards• Name recognition at Ballroom entrance• Name scrolled on big screen during event• Recognition in Awards Program• Recognition in the HBA’s flyer, e-blast and website

_____ $1,000 Dancing Under the stars / Entertainment (LIMIT 3)

• Logo displayed on the entertainment stage at after party

• Two (2) tickets to event – a $200 value (tickets must be confirmed)

• Name recognition at ballroom entrance• Name scrolled on big screen during event• Recognition in Awards Program• Recognition in the HBA’s flyer, e-blast and website

_____ $1,000 Super Nova / Specialty Drink Bar Partner (UNLIMITED)

• Logo displayed on specialty drink menu on bar at the After Party

• Two tickets to event – a $200 value (ticket must be confirmed)

• Name recognition at Ballroom entrance• Name scrolled on big screen during evening• Recognition in Awards Program• Recognition in the HBA’s flyer, e-blast and website

_____ $500 Written in the Stars / Winners Program Partner (UNLIMITED)

• Logo in the winners program• Two (2) tickets to event – a $200 value (tickets must

be confirmed)• Name scrolled on big screen during evening• Recognition in the HBA’s flyer, e-blast and website

_____ $350 Milky Way / Dessert Partner (LIMIT 6) • Logo displayed at the Dessert Bar • One (1) ticket to event – a $100 value (tickets must be confirmed) • Name scrolled on big screen during evening • Recognition in the HBA’s flyer, e-blast and website




EVENT Crawfish Boil Builder/Realtor Mixer & Washer Tournament MONTH April 2018 AVG. ATTENDANCE 600

_____ $15,000 Grand Marshal Host / Title (EXCLUSIVE)• Company logo prominently displayed • Company logo prominently displayed on live

music stage• One company representative to present the

opening and welcome on stage• 30 complimentary tickets ($900 Value) • Company logo prominently displayed on all

promotional flyers and advertising • Free eblast to all HBA members - a $300 value! • Promotional table setup at Crawfish Boil • Recognition in e-blasts and website

_____ $5,000 Bon Temps (NO LIMIT)• Name recognition on banner(s) in tent and at

entrance • Fifteen (15) Tickets to event – a $450 value! • Booth set up at event to promote company • Link to your website from Crawfish Boil event page • Recognition in e-blasts and website

_____ $2,500 Bayou Beat Music Partner (NO LIMIT)• Name recognition on banner inside tent and at

entrance • Ten (10) Tickets to event – a $300 value! • Link to your website from Crawfish Boil event page• Recognition in HBA e-blasts and website

_____ $1,500 Rajun’ Cajun Bar Partner (EXCLUSIVE)• Official company logo on beverage cups • Official company logo on drink napkins• Name recognition on all event banners • Recognition in HBA e-blasts and website • Four (4) Tickets to the event - $120 value

_____ $1,500 Wristband Partner (EXCLUSIVE)• Exclusive logo on wristbands• Name recognition on all event banners• Recognition on HBA e-blasts and website• Five (5) Tickets to event - a $120 value!

_____ $1,000 Mud Dogger (NO LIMIT)• Name recognition on banners • Listing in all marketing collateral and advertising • Four (4) Tickets to event – a $150 value!

_____ $500 Mudbug (NO LIMIT)• Name recognition on banners • Recognition in HBA e-blasts and website • Two (2) Tickets to event – $60 value!

The Sales & Marketing Council’s Builder/Realtor Mixer is the largest of it’s kind in the Greater Austin region. Attended by more than 600 members and Realtors, the event includes live Zydeco music, boiled crawfish with all of the fixings, fantastic networking, washer tournament and great fun.




EVENT Crawfish Boil Builder/Realtor Mixer & Washer Tournament MONTH April 2018 AVG. ATTENDANCE 600 EVENT Million Dollar Club Awards & Happy Hour MONTH Feb 8 & Jul 27 AVG. ATTENDANCE 120

_____ $2,000 Headline (Title) Partner (EXCLUSIVE)• Title position on event signage• Reserved Seating• Logo on front of slideshow and program• Opportunity to close the evening’s awards

with a toast• Five Tickets to event

_____ $850 Platinum Partner (EXCLUSIVE)• Logo on event signage, emails & website• Logo in slideshow and program• Opportunity to give a toast to all Platinum

Winners• Three tickets to event

_____ $650 Gold Partner (EXCLUSIVE)• Logo on event signage, emails & website• Logo in slideshow and program• Opportunity to give a toast to all Gold Winners• Two tickets to event

_____ $450 Silver Partner (NO LIMIT)• Logo on event signage, emails & website• Logo in slideshow and program• Opportunity to give a toast to all Silver

Winners• Two tickets to event

_____ $350 Complimentary Drink Partner (EXCLUSIVE)• Opportunity to give a complimentary drink to

the first 50 guests• Logo in slideshow and program• Logo on event signage, emails & website• Two tickets to event

_____ $250 Bronze Partner (NO LIMIT)• Logo on event signage, emails & website• Logo in slideshow and program• Opportunity to give a toast to all Bronze

Winners• Two tickets to event

Stand up and be recognized at this bi-annual event that recognizes new home sales achievement by those in the Austin area home building industry. Presented by the HBA Sales & Marketing Council, the Million Dollar Club Awards are presented to Sales Associates, Sales Managers, Mortgage Professionals, Title Professionals and Realtors who successfully close more than $1 million worth of single family homes, townhomes or patio homes in a quarter.




2017 CALENDAR JANUARY4 Volume Builder Council, 11:30 a.m.

5 Government Relations Committee, 9:00 a.m. Parade of Homes™ Committee, 11:30 a.m.

10 Lakeway / Bee Cave Chapter Meeting, 11:30 a.m.

12 SMC / MAX Awards Committee, 9:30 a.m.

17 HomePAC, 9:00 a.m. Young Professionals Council, 10:30 a.m.

18 Finance Committee, 1:30 p.m. Education Committee, 3:00 p.m.

19 2017 Housing Forecast, 7:30 a.m. Professional Women in Building Meeting, 11:30 a.m.

24 Board of Directors Meeting, 11:30 a.m.

25 Benefit Home Committee, 3:00 p.m.

26 Custom Builder/Remodeler Council, 11:30 a.m. 2017 Parade of Homes Progress Party

FEBRUARY

2 Government Relations Committee, 9:00 a.m.

7 Williamson County Chapter Meeting, 11:30 a.m.

8 Land Planning Committee, 1:00 p.m. Sales & Marketing Council Million Dollar Club, 6:30 p.m.

9 SMC / MAX Awards Committee, 9:30 a.m.

15Finance Committee, 1:30 p.m. Leadership & Board Retreat Membership Committee, 3:00 p.m.

16 Professional Women in Building Meeting, 11:30 a.m. Professional Women in Building Casino Night, 6:00 p.m.


22 Rally Day

23 Communications Committee, 9:30 a.m. Custom Builder/Remodeler Council, 11:30 a.m.


MARCH


7 Hays County Chapter, 11:30 a.m.

9 SMC/MAX Committee Meetings, 9:30 a.m.

14 Lakeway/Bee Cave Chapter Meeting, 11:30 a.m.

15 Finance Committee, 1:30 p.m. Education Committee Meeting, 3:00 p.m.

16 Professional Women in Building Meeting, 11:30 a.m.


23 Custom Builder/Remodeler Council, 11:30 a.m. Leadership Development Committee, 3:00 p.m.


APRIL5 Volume Builder Council, 11:30 a.m.


8 Sales & Marketing Council MAX Awards Gala, 6:00 p.m.



19 Finance Committee, 1:30 p.m. Membership Committee, 3:00 p.m.



26 Benefit Home Committee, 3:00 p.m.

27 Custom Builder/Remodeler Council, 11:30 a.m. SMC Crawfish Boil & Washer Tournament, 6:00 p.m.

MAY1 Speed Networking (Volume Builders), 2:00 p.m.

2 Williamson County Chapter, 11:30 a.m.



10 Land Planning Committee, 1:00 p.m. Parade of Homes™ Preview Party, 6:00 p.m.


12 Parade of Homes™, 11:00 a.m.





18 Parade of Homes™, 11:00 a.m. Professional Women in Building Meeting, 11:30 a.m.





25Communications Committee, 9:30 a.m. Parade of Homes™, 11:00 a.m. Custom Builder/Remodeler Council, 11:30 a.m.





JUNE1 Government Relations Committee, 9:00 a.m.

6 Hays County Chapter, 11:30 a.m.

7 Gayle Berkbigler Golf Classic, 11:30 a.m.


15 Professional Women in Building Meeting, 11:30 a.m. Land Planning Committee, 1:00 p.m.


21 Finance Committee, 1:30 p.m. Membership Committee, 3:00 p.m.

Chapter Meeting Education Event Committee / Council Meeting



2017 CALENDAR Chapter Meeting Education Event Committee / Council Meeting

22 Custom Builder/Remodeler Council, 11:30 a.m.


JULY



13 Group Health Insurance Plan Food Truck Event, 11:30 a.m.

18HomePAC, 9:00 a.m. Young Professionals Council, 10:30 a.m. Membership Committee, 11:30 a.m. Promotional Partner Appreciation Happy Hour, 4:00 p.m.


20 Mid Year Housing Forecast Update, 11:30 a.m. Professional Women in Building Meeting, 11:30 a.m.

25 Leadership Round Table, 11:30 a.m.

26 Volume Builder Council, 11:30 a.m. Benefit Home Committee, 3:00 p.m.

27 Custom Builder/Remodeler Council, 11:30 a.m. SMC Million Dollar Club Awards, 6:30 p.m.

AUGUST1 Williamson County Chapter, 11:30 a.m.


9 Land Planning Committee, 1:00 p.m.


15HomePAC, 9:00 a.m. Young Professionals Council, 10:30 a.m. Membership Committee, 11:30 a.m.

16 Finance Committee, 1:30 p.m.



24 Custom Builder/Remodeler Council, 11:30 a.m. Communications Committee, 9:30 a.m.

29 Speed Networking (Custom Builders), 2:00 p.m.

SEPTEMBER5 Hays County Chapter, 11:30 a.m.

6 Essential Building Skills, 2:00 p.m.


13 Sales & Marketing Council ATX Leaders Forum, 8:30 a.m. Essential Building Skills, 2:00 p.m.



20Finance Committee, 1:30 p.m. Essential Building Skills, 2:00 p.m. Education Committee Meeting, 3:00 p.m. Elected Officials Night BBQ, 6:00 p.m.

21 Professional Women in Building Meeting, 11:30 a.m. Leadership Development Committee, 3:00 p.m.




OCTOBER

4 Volume Builder Council, 11:30 a.m. Essential Building Skills, 2:00 p.m.





18 Finance Committee, 1:30 p.m. Essential Building Skills, 2:00 p.m.


20 Hays County Chapter Big Texas Sporting Clays Shootout, 8:30 a.m.


25 Essential Building Skills, 2:00 p.m. Benefit Home Committee, 3:00 p.m.


NOVEMBER1 Essential Building Skills, 2:00 p.m.

2Government Relations Committee, 9:00 a.m. Parade of Homes™ Committee, 11:30 a.m. OSHA-10 Safety Training, 11:30 a.m.

3 OSHA-10 Safety Training, 9:00 a.m.

7 Williamson County Chapter, 11:30 a.m.

8 Land Planning Committee, 1:00 p.m. Essential Building Skills, 2:00 p.m.



15Finance Committee, 1:30 p.m. Education Committee Meeting, 3:00 p.m. Top Golf Tournament, 3:00 p.m.




30 Communications Committee, 9:30 a.m.

DECEMBER5 Hays County Chapter, 11:30 a.m.


14 Holiday Luncheon & Presidential Awards Installation, 11:30 a.m.

19 Membership Committee, 11:30 a.m.



SALES & MARKE TING COUNCIL E VENTSEVENT Top Golf Tournament MONTH November 15 AVG. ATTENDANCE 150

Promote your company at this fun social event with a little friendly competition built in. The 2016 event was extremely popular with builders. Don’t miss your chance to get your company’s name in front of HBA members!

_____ $3,000 Title Partner (EXCLUSIVE)• Includes one team of six golfers. Company

logo prominently displayed on all signage and promotional materials. Opportunity to present the winning team with their trophy.

_____ $1,500 Golf Pro Instructor Partner (EXCLUSIVE)• Golf pro will wear your company logo shirt

during event• Company logo on signage and promotional

materials. • Includes “spectator” admission for one

company representative.

_____ $,1000 Longest Drive Contest (EXCLUSIVE)• Your company will sponsor one of two

Contest Bays and invite attendees to participate in “Longest Drive” contest

• Opportunity to present the winner with prize at end of event.

• Company logo on all signage and promotional materials.

• Includes admission for two company representatives who will run the contest with assistance from Top Golf staff.

_____ $1,000 Closest to the Pin Contest (EXCLUSIVE)• Your company will sponsor one of two

Contest Bays and invite attendees to participate in “Closest to the Pin” contest

• Opportunity to present the winner with prize at end of event.

• Company logo on signage and promotional materials.

• Includes admission for two company representatives who will run the contest with assistance from Top Golf staff.

_____ $1,000 Bar Partner (LIMIT 2)• Your company will sponsor the alcoholic

beverages.• Company logo on signage and promotional

materials. • Includes “spectator” admission for two

company representatives.

_____ $600 Registration Partner (LIMIT 4)• Your company will have the opportunity to

assist with event registration and greet all guests as they arrive.

• Company logo on all signage and promotional materials.

• Includes “spectator” admission for one company representative.

_____ $500 Beverage Partner (LIMIT 4)• Your company will sponsor the non-alcoholic

beverages (tea, sodas, water station). • Company logo on all signage and

promotional materials. Includes “spectator” admission for one company representative.

_____ $500 Food Partner (NO LIMIT)• Your company will sponsor food.• Company logo on all signage and

promotional materials. • Includes “spectator” admission for one

company representative.

2 0 1 7 T O U R N A M E N T



CHAPTER SIGNATURE E VENTS



EVENT Lakeway/Bee Cave Chapter Gayle Berkbigler Golf Classic MONTH June 2018 AVG. ATTENDANCE 144


_____ $1,000 Title Partner (EXCLUSIVE)• Prominent display of logo on promotional

material, website & emails• Logo on signage at event

_____ $750 Registration Table Partner (EXCLUSIVE)• Company representative at registration• Logo on signage at event• Logo on promotional flyer, website & emails

_____ $500 Door Prize/Award Partner (EXCLUSIVE)• Opportunity to present awards/door prizes• Logo on signage at event• Logo on promotional flyer, website & emails

_____ $500 Dinner Partner (LIMIT 3)• Logo on signage at event• Logo on promotional flyer, website & emails

_____ $500 Beverage Station Partner (LIMIT 4)• Logo/company representative at station• Logo on signage at event• Logo on promotional flyer, website & emails

_____ $500 Lunch Partner (LIMIT 3)• Logo on signage at event• Logo on promotional flyer, website & emails

_____ $500 Mulligan Partner (EXCLUSIVE)• Logo on signage at event• Logo on promotional flyer, website & emails

_____ $450 + $100 Gift Cert. Men’s Longest Drive (EXCLUSIVE)

• Logo on signage at event• Logo on promotional flyer, website & emails

_____ $450 + $100 Gift Cert. Women’s Longest Drive (EXCLUSIVE)


_____ $450 + $100 Gift Cert. Closest to the Pin Partner (LIMIT 3)


_____ $450 + $100 Gift Cert. Straightest Drive Partner (LIMIT 2)


_____ $450 Hole in One Contest (LIMIT 3)• Includes Vacation Prize• Logo on signage at event• Logo on promotional flyer, website & emails

_____ $400 + $100 Gift Cert. Putting Green Contest (EXCLUSIVE)


_____ $400 Hole Partner (LIMIT 15)• Opportunity to set up table at designated hole• Logo on signage at event• Logo on promotional flyer, website & emails

With many avid golfers participating in the Lakeway/Bee Cave Chapter Gayle Berkbigler HBA Golf Classic, your sponsorship will be visible during the entire day. Play throughout the event is spirited, with awards and door prizes presented during dinner. This is a can’t-miss event that sells out year after year!



EVENT Lakeway/Bee Cave Chapter Gayle Berkbigler Golf Classic MONTH June 2018 AVG. ATTENDANCE 144


EVENT Big Texas Sporting Clay Shootout MONTH October 2017 AVG. ATTENDANCE 150

_____ $6,000 Title Partner (EXCLUSIVE)• Two (2) 4-person Teams – a $1,600 value!• Ten (10) non-shooter tickets to event –

a $250 value!• Logo recognition on event signage• Official introduction to audience at lunch• Opportunity to present Team prizes• Opportunity to distribute collateral, promotional

items and sales incentives to all attendees (est. 150)• Company logo printed on event collateral • Recognition on HBA’s e-blast and website

_____ $3,000 Lunch Partner (EXCLUSIVE)• One (1) 4-person Team – an $800 value!• Five (5) non-shooter tickets to event – a $125 value!• Logo recognition on event signage and in food

service area• Official introduction to audience at lunch• Opportunity to distribute collateral, promotional


_____ $2,500 Ammo Partner (EXCLUSIVE)• One (1) 4-person Team – an $800 value!• Three (3) non-shooter tickets to event – a $75 value!• Logo recognition on event signage and in food

service area• Official introduction to audience during lunch• Opportunity to distribute collateral, promotional

items and sales incentives to all attendees (est. 150)• Company logo printed on all event collateral • Recognition on HBA’s e-blast and website

_____ $2,000 Flurry Partner (EXCLUSIVE)• One (1) 4-person Team – an $800 value!• Three (3) non-shooter tickets to event – a $75 value!• Logo recognition on event signage at Flurry Station• Official introduction to audience at lunch • May present Flurry Contest prize• Opportunity to distribute collateral, promotional


_____ $1,200 Station Partner (LIMIT 20)• One (1) 4-person Team – an $800 value!• Name recognition on signage • Set up at station to promote company• Opportunity to distribute collateral, promotional

items and sales incentives to all attendees (est. 150)• Company name printed on event collateral • Recognition in HBA’s e-blast and website• (Each Station Partnership includes signage. Please

provide your own tent, chairs and a minimum of 2/maximum of 4 employees to staff the station.)

_____ $1,000 Breakfast Partner (EXCLUSIVE)• One (1) Shooter – a $250 value!• Logo recognition on event signage and in food

service area• Official introduction to audience at breakfast• Opportunity to distribute collateral, promotional


Take part in the Hays County Chapter’s annual Big Texas Sporting Clay Shootout! With hundreds of avid shooters, your sponsorship will be visible throughout the event. Door prizes will be given and awards presented to the top teams.

Home Builders Association of Greater Austin

SHOOTOUTBig Texas Sporting Clay



Take part in the Hays County Chapter’s annual Big Texas Sporting Clay Shootout! With hundreds of avid shooters, your sponsorship will be visible throughout the event. Door prizes will be given and awards presented to the top teams.

Home Builders Association of Greater Austin

SHOOTOUTBig Texas Sporting Clay


EVENT Big Texas Sporting Clay Shootout MONTH October AVG. ATTENDANCE 150

_____ $750 Mulligan Partner (EXCLUSIVE)• One (1) Shooter – a $250 value!• Name recognition on signage• Table set up at registration area and one company

representative to promote company• Opportunity to distribute collateral, promotional

items and sales incentives to attendees (est. 150)• Company name printed on all event collateral• Recognition in e-blast and website

_____ $750 Warm-Up Station Partner (EXCLUSIVE)• One (1) Shooter – a $250 value!• Name recognition on signage• Table set up at station to promote company• Opportunity to distribute collateral, promotional

items and sales incentives to all attendees (est. 150)• Company name printed on all event collateral• Recognition in e-blast and website• Each Station Partnership includes signage and

one table. Please provide your own tent, chairs and a minimum of 2/maximum 4 employees to staff the station.

_____ $500 Registration Partner (LIMIT 3)• Name recognition on signage• Company representative at registration table• Company name printed on all event collateral• Recognition in e-blast and website



PARADE OF HOMES™



COMING SUMMER 2018

EXPLORE. DISCOVER. BE INSPIRED.

LEARN HOW YOUR COMPANY COULD GAIN BIG EXPOSURE IN THE NEXT PARADE.

PARADEOFHOMESAUSTIN.COM TRAVISSO.COM

For details contact Emily Blair at 512-982-9184 or [email protected].

BUILD ABOVE IT ALL

Builder Announcement Coming Soon!



EVENT Annual Parade of Homes MONTH September 2018 AVG. ATTENDANCE 8,000+

PARADE OF HOMES™

Since 1953, the Home Builders Association of Greater Austin has produced the prestigious Parade of Homes™. The tour features some of the best our region’s builders have to offer as well as the latest interior design and architectural trends of the year. The 2018 Parade of Homes™ will be in Mirabella at Travisso in Leander.

_____ $20,000 Platinum Partner (EXCLUSIVE)• Company logo included in all collateral,

Parade of Homes™ website & POH email communication

• One (1) dedicated email blast to promote company (timing and content to be mutually agreed upon)

• Two-page spread ad in the POH magazine• 50 complimentary POH tickets• 10 complimentary tickets to POH Preview Party

_____ $5,000 Gold Partner (NO LIMIT)• Company logo included in Parade of Homes

collateral (where space allows), on the Parade of Homes website & email communication

• 1/2 page ad in the POH magazine• 10 complimentary POH tickets• 2 complimentary tickets to POH Preview Party

_____ $5,000 Volume Builder Partner (LIMITED TO VOLUME BUILDERS BUILDING IN ROUGH HOLLOW)

• Company logo included in POH collateral on the POH website & email communication

• Social Media Promotion Kit• Full page ad in the POH Magazine• 20 complimentary POH tickets• 4 complimentary tickets to the Preview Party

_____ $2,500 Realtor Day Partner (LIMIT 2)

• Company logo included in Parade of Homes collateral (where space allows), on the Parade of Homes website & email communication

• Opportunity to have a vendor space at entry to POH on Realtor Day

• 5 complimentary POH tickets• 2 complimentary tickets to POH Preview Party

_____ $1,500 Ticket Partner (EXCLUSIVE)• Company logo included on Parade of Homes

tickets, on the Parade of Homes website & email communication

• 1/3 page ad in the POH magazine• 5 complimentary POH tickets• 2 complimentary tickets to POH Preview Party

2012

2012

2012



PARADE OF HOMES™

EVENT VIP Preview Party MONTH September 2018 AVG. ATTENDANCE 300+

_____ $5,000 Presenting Partner (NO LIMIT) • 6 Preview Party tickets• Logo inclusion on Preview Party page within

official Parade of Homes website, in official HBA email & in general event signage

• 1/2 page ad in Parade of Homes magazine

_____ $2,500 Photo Booth Partner (EXCLUSIVE)• 4 Preview Party tickets• Logo inclusion on golf cart, on Preview Party page

within official Parade of Homes website, in official HBA email & in general event signage


_____ $2,500 Band Partner (EXCLUSIVE)• 4 Preview Party tickets• Logo inclusion on golf cart, on Preview Party page



_____ $2,500 Golf Cart Partner (LIMITED)• 4 Preview Party tickets• Logo inclusion on golf cart, on Preview Party page



_____ $1,000 Bar Partner (LIMIT 2)• 2 Preview Party tickets• Logo inclusion on Bar Signage, Preview Party page


• Opportunity to provide Branded Napkins & to have representative on site

_____ $1,000 Food Partner (NO LIMIT)• 2 Preview Party tickets• Logo inclusion on Preview Party page within

official Parade of Homes website• Logo inclusion in official HBA email• Logo inclusion in general event signage• Logo on food tent signage• Opportunity to provide Branded Napkins & to have

representative on site

_____ $750 Drawing Partner (EXCLUSIVE)• 2 Preview Party tickets• Logo inclusion on exclusive signage at event,

Preview Party page within official Parade of Homes website, in official HBA email and in general event signage

• Opportunity to have representative on-site

_____ $750 Awards Partner (EXCLUSIVE)• 2 Preview Party ticket• Logo inclusion on Preview Party page within

official Parade of Homes website, in official HBA email and in general event signage

• Opportunity for representative to hand out awards to builders during event

_____ $750 Level (NO LIMIT)• 2 Preview Party ticket• Logo inclusion on Preview Party page within

official Parade of Homes website• Logo inclusion in official HBA email• Logo inclusion in general event signage

_____ $500 Ticket Partner (EXCLUSIVE)• 1 Preview Party ticket• Logo inclusion on all preview party tickets, Preview

Party page within official Parade of Homes website, in official HBA email and in general event signage







PUBLICATIONS & ADVER TISING



PUBLICATIONS & ADVER TISINGEVENT Parade of Homes™ Magazine MONTH September 2018 AVG. REACH 10,000+

_____ $4,505 Two-Page Spread (Incl. 8 tickets to POH)_____ $4,245 Back Cover (Incl. 6 tickets to POH)_____ $3,410 Inside Back Cover (Incl. 5 tickets to POH)_____ $3,410 Inside Front Cover (Incl. 5 tickets to POH)_____ $3,065 Page 1(Incl. 4 tickets to POH)

_____ $2,395 Full Page (Incl. 4 tickets to POH)_____ $1,775 Two-Thirds Page (Incl. 3 tickets to POH)_____ $1,535 Half Page (Incl. 2 tickets to POH)_____ $1,355 One-Third Page_____ $1,075 One-Quarter Page

PUB GroundBreaker Weekly E-Newsletter MONTH All AVG. REACH 1,400+

PUB Do-Business-with-a-Member Member E-blast MONTH All AVG. REACH 1,400+

Leaderboard Ad (EXCLUSIVE)• Placement at top of each e-Newsletter • 728 x 90 pixels• Active link to company website• Artwork to be provided by advertiser.

$299 per Blast• Limit two (2) per month per member• Eblasts for Members are sent weekly

every Tuesday

• Must be scheduled with a least one week between email blasts

• Member provides content (HTML or hi-res JPG/PDF)

Topic Banner Ad• Placed between topic

sections• 234 x 60 pixels. Static Ads

placed in order received• Link to company website• Artwork to be provided by

advertiser.

Footer Tile Ad• Placed at bottom of

e-newsletter• 180 x 150 pixels. Static Ads

placed in order received• Link to company website• Artwork to be provided by

advertiser.

The HBA’s weekly e-Newsletter, The GroundBreaker, keeps members up-to-date on association events, industry news and government affairs. This timely news outlet reaches more than 1,800 customers each week.

Email Advertising Blasts are a great way to target HBA members! One ad blast per week goes to the HBA’s entire database of approximately 1,500 email addresses. Since the email is sent through regular HBA channels and members have ‘opted-in,” the likelihood of emails being filtered out by SPAM filters is slim. Email dates are sold on a first come, first served basis. Call now…don’t miss out! You provide the message and we’ll get it out.

Rates Member1 Issue $3504 Issues $280/Issue12 Issues $260/Issue24 Issues $240/Issue52 Issues $220/Issue



The Parade of Homes™ Magazine is a magazine distributed to attendees at the annual luxury Parade of Homes™. Magazines include relevant editorial, advertising and information about the homes and products in the Parade of Homes™. Magazines are also available for readers in an online format throughout the year.

*Guaranteed placement for non-premium full page ads is available for an additional 15% (total = $2,755/$3,168).



PUBLICATIONS & ADVER TISINGEVENT HBA Website Advertising MONTH All AVG. REACH Approx 30,000 annually

Leaderboard Ad (EXCLUSIVE)• Placement at top of each of page on HBA

Member Directory, HBA Member Portal, & New Member Application

• 728 x 90 pixels• Active link to company website• Artwork to be provided by advertiser.

Calendar Banner Ads (EXCLUSIVE)• Placement on HBA Calendar pages• 728 x 90 pixels• Position 1: After 2nd calendar listing when

at least 3 calendar listings are present• Position 2: After 7th calendar listing when

at least 8 calendar listings are present• Active link to company website• Artwork to be provided by advertiser.

Sidebar Display Ad• Placed on all HBA website

pages with sidebars (Over 28 pages!)

• 300 x 250 pixels. Static Ads placed in order received

• Link to company website• Artwork to be provided by

advertiser.

Online Directory Sidebar Display Ad

• Placed on HBA Directory Sidebar

• 300 x 250 pixels. Static Ads placed in order received

• Link to company website• Artwork to be provided by

advertiser.

Rates Member3 Months $299/month6 Months $249/month12 Months $199/month

Rates: Position 1 Member3 Months $149/month6 Months $129/month12 Months $99/month

Rates: Position 2 Member3 Months $99/month6 Months $79/month12 Months $59/month

Rates Member

3 months $199/mo

6 months $179/mo

12 months $149/mo

12 Mo Rates Member1 Category $2495 Categories $749All Categories $1,199



PUBLICATIONS & ADVER TISINGPUB HBA Online Directory MONTH All AVG. REACH 30,000

BENEFITS BASIC FEATURED ENHANCED

# of Categories 1 Up to 5* Up to 5*

Company Phone Number Company Address Link to Website Link to Google Map Location Email Lead Form Highlighted Listing Company Logo Company Description Descriptive Photo YouTube Video Social Media Links

ANNUAL COST FREE $149* $349*

*Your business must offer the product/service in any category selected

EVENT Member Event Promotion MONTH N/A AVG. REACH N/A

For HBA Members interested in hosting a social at their place of business, a promotional package can be purchased to promote your event to HBA Members. The package includes a banner ad on the HBA events calendar and a mention in the HBA’s Weekly GroundBreaker.

$150 per event• HBA Calendar Leaderboard sized banner ad• HBA GroundBreaker promotion



EDUCATION PROGRAMS



EVENT Classes / Course Series / All MONTH All AVG. ATTENDANCE 10 - 75+

EDUCATION

HBA of Greater Austin provides industry-focused, quality education to the more than 750 association members and their employees. These programs help participants stay up-to-date, enhance their professional image and increase their level of expertise. When the competition is fierce, expertise sets the leaders apart!

_____ $10,000 Annual Partner Receive unparalleled exposure at each Education Program throughout the year.

• Attendance at all Education events - 2 persons

• Large prominent logo displayed for every class

• Recognition at every event in the series• Marketing flyer at each event• Recognition in HBA’S e-blast and

website

_____ $1,500 Essential Building Skills Series Partner . (2 AVAILABLE)

• Logo displayed for attendees at every event• Recognition at every event in the series• Opportunity for tabletop presence at two of

the series events• Marketing flyer at each event• Recognition in HBA’S e-blast and Website

_____ $250 per class• Logo displayed for attendees during class• Opportunity for tabletop presence at event• Marketing flyer at event• Recognition in HBA’S e-blast and Website

BIGGEST EXPOSURE SPONSOR A SERIES

IT’S WORTH YOUR TIME

SPONSOR A CLASS

Payment in Full

1/2 of Balance w/Contract Due Dates:

Installment (for annual partnerships only)

Monthly Quarterly Bi-Annual

TERMS & CONDITIONS1. PAYMENT AND TERMS. 50% of the total amount owed for a Partnership / Promotional Sponsorship must be received on or before 30 days prior to the event. If the Partnership / Sponsorship is obtained within the 30 days prior to the event, the full payment is due upon signing. For All HBA Partnership / Sponsorships, remaining balance of amount owed must be received by the date of the event. Failure to comply with payment terms may result in loss of this and future value and promotional opportunities.2. ELIGIBLE SPONSORS. Only Active HBA members are eligible to be sponsors of an HBA event. Only the company whose name appears on the face of this contract may be placed in print and pre-outlined sponsorship recognition opportunities.3. CANCELLATION OF SPONSORSHIP. In the event that written notification of intent to cancel is received at least 30 days prior to the event/publication, all sums paid will be refunded. No refunds will be made after this date unless the ad space or sponsorship is resold.4. SPONSOR CONDUCT. The distribution of samples, souvenirs, and publications, etc. may be conducted by the sponsor only with written approval of HBA of Greater Austin.5. CANCELLATION OR POSTPONEMENT OF EVENT AND OR INITIATIVE OUTLINED IN SPONSORSHIP CONTRACT. In the event an event is canceled, the sponsor will be given a full refund. If the event is postponed, the sponsor can cancel if written notification of intent to cancel is received at least 60 days prior to the new event/publication date; and all sums paid will be refunded. No refunds will be made after this date unless the ad space or sponsorship is resold.

By signing this agreement, I certify that I am authorized to enter into this agreement and obligate my company to the charges herein.

PARTNERSHIP/ADVERTISING COMMITMENTCompany ___________________________________________________________ Contact: ___________________________________

Phone: ________________________________________ E-mail: _________________________________________________________

Billing Address (same as credit card if applicable): ____________________________________________________________________

Payment Method: Check Visa MC AMEX Discover

Card #: _______________________________________________________________CVV: ___________ Exp . Date: _______________

Name on Card: __________________________________________________________________________________________________

If paying by check, mail this form with payment to: HBA of Greater Austin, 8140 Exchange Drive, Austin, TX 78754. If paying by credit card, email this completed form to [email protected] and [email protected]

� Housing Forecast Program $_________ � Parade of Homes™ Mag $_________ � GroundBreaker $_________

� HBA Online Directory $_________ � HBA Website Advertising $_________ � HBA E-Blast $_________

� Housing Forecast $ __________________ Partnership Name (ex:Title): ____________

� PWIB Casino Night $ _________________ Partnership Name (ex:Title): ____________

� Rally Day $ ______________________ Partnership Name (ex:Title): ____________

� ATX Leader Forum $ _________________ Partnership Name (ex:Title): ____________

� MAX Awards $ _____________________ Partnership Name (ex:Title): ____________

� Crawfish Boil $ ____________________ Partnership Name (ex:Title): ____________

� Parade of Homes™ $ _________________ Partnership Name (ex:Title): ____________

� Berkbigler Classic $ _________________ Partnership Name (ex:Title): ____________

� Million Dollar Club Awards $ ____________ Partnership Name (ex:Title): ____________ Dates: __________________________

� Mid Year Housing Update $ _____________ Partnership Name (ex:Title): ____________

� Sporting Clay Shoot $ ________________ Partnership Name (ex:Title): ____________

� BBQ Bash/EON $ ___________________ Partnership Name (ex:Title): ____________

� TopGolf Tourney $ __________________ Partnership Name (ex:Title): ____________

� Speed Networking (VB) $ ______________ Partnership Name (ex:Title): ____________

� Speed Networking (CB) $ ______________ Partnership Name (ex:Title): ____________

� Presidential Awards $ ________________ Partnership Name (ex:Title): ____________

� Board Meeting $ ___________________ Dates: __________________________

� Chapter Meeting $ __________________ Chapter Name: ____________________ Months: ________________________

� Council Meeting $ __________________ Council Name: _____________________ Dates: __________________________

� Education $ ______________________ Partnership Name (ex:Title): ____________

� VB Power Breakfast $ ________________ Partnership Name (ex:Title): ____________

� VB Council $ ______________________ Partnership Name (ex:Title): ____________

� Member Event Promo Pkg $ ____________

� YP Council Event $ __________________ Partnership Name (ex:Title): ____________

Authorized Company Representative Signature: _________________________________ Date: __________

TOTAL:

Select Advertising / Publications:

Ad Size: __________________

Premium Pos: _____________

Select Event(s):

W W W . H B A A U S T I N . C O M

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