our brand - hotels for hope17 roomfunding ™ 19 social media ... h4h purple is the color used in...
TRANSCRIPT
BRAND BOOK
CONTENTS3 OUR BRAND
8 LOGO
10 COLORS
13 FONTS
14 COPYWRITING
17 ROOMFUNDING™
19 SOCIAL MEDIA
OUR BRAND
HOWDY. WE’RE HOTELS FOR HOPE.Hotels for Hope brokers and manages hotel inventory for large consumer events, races,
festivals, conferences, etc.
Our technology allows clients to extend their digital ecosystem, capture valuable
consumer data, create incremental revenue streams and increase attendee experience.
Additionally, through our niche crowdfunding platform, RoomFunding™, $2 per every
actualized room night is donated to help children live happier and healthier lives. To
date, we’ve donated over $600,000 to nonprofit partners.
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OUR MISSION
BOOK ROOMS. CHANGE LIVES.
OUR VISION
YOUR ROOM NIGHTS. REIMAGINED. Hotels for Hope believes that a room night is more than just a transaction. A hotel
reservation provides event organizers with valuable data, new ways to reach consumers and
even the opportunity to interact with them in person.
But it doesn’t stop there. Room nights also serve as a vehicle for good. Each stay helps build
a better tomorrow for children. One room night at a time.
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OUR PROMISE
STAKEHOLDERS COME FIRST. We promise to work hard on behalf of all of our stakeholders – offering the best service
and product in the industry. We promise to be transparent in our communications. We
promise to do the right thing and be here when you need us. We promise to anticipate
what our clients need. We promise to be innovative. We promise to build lasting
relationships – built on trust.
But above all we promise to give back to children so they may grow up to live happier
and healthier lives full of potential and promise.
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EVERYONE MATTERSHotels for Hope’s growth is a direct result of our commitment to Conscious Capitalism. Stakeholders come first. It’s as simple as that. We’ve never put revenue at the top of our agenda. For us, it’s always been about delivering the best product, service and value.
We know that if we do that, then the revenue will follow.
EMPLOYEES
CLIENTS
HOTELS
NONPROFITS
VENDORS
OUR LOGO
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LOGO VERSIONSThere are two parts to our logo: the “H4H” square mark and the “hotels for hope” wordmark.
Our logo can be used with both the mark and wordmark or the mark can be used alone. Depending on the design, either version is acceptable to be used.
However, the wordmark should never be used alone. It gets lonely when you do that.
For lighter backgrounds, we prefer the purple version and for darker backgrounds we prefer the white version.
DOWNLOAD LOGOS
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OUR MAIN COLORS H4H PURPLECMYK 42 67 0 0
RGB 156 106 173
HEX #9C6AAD
H4H GRAYCMYK 0 0 0 50
RGB 147 149 152
HEX #939598
There are the two main colors we use for our brand. The
H4H Purple is the color used in our logo and the H4H
Gray are used for text.
OUR ACCENT COLOR H4H AQUACMYK 0 0 0 50
RGB 147 149 152
HEX #99D6CE
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While the two main H4H colors are mainly used, we do splash
in a little H4H Aqua to complement them. We think it looks
nice with H4H Purple.
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MODIFICATIONSWe love creativity. But we kindly ask that you don’t modify our logo in any way shape or form. [It hurts its feelings when you do that.]
This includes changing the color or removing/adding any elements.
To the right are some examples of what not to do.
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CLEAR SPACETo keep the logo’s integrity, there is a minimum amount of clear space that is required around both versions of our logo.
No typography or graphic elements should be in this area. Always maintain a height around the logo equal to the height of the space from the top of the mark to the top of the “H” in the mark.
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FAVORITE FONTSOur favorite font to use in design is Avenir. And the versions we prefer are Ultra Light and Regular. We like to compliment it with Simple Joys. For our website, we use Muli.
Sans serif fonts make us happy. So you won’t see us use any serif fonts in our design.
AVENIR
Aa Bb Cc Dd Ee 0 1 2 3 4 5 6 7 8 9
MULI
Aa Bb Cc Dd Ee 0 1 2 3 4 5 6 7 8 9
Simple Joys
Aa Bb Cc Dd Ee 0 1 2 3 4 5 6 7 8 9
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COPY TONEOur brand voice is casual, friendly and conversational. When writing for our brand, write as if you’re having a conversation with someone over coffee. Not like you’re writing a term paper.
And leave the jargon or industry terms at home...unless the terms are absolutely necessary.
While we keep things pretty relaxed at H4H, remember to also keep things professional.
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BRAND TERMINOLOGYWe use a few key terms that we’re a little picky about...
1. Hotels for Hope/H4HWe prefer to be called “Hotels for Hope.”
But you can also use “H4H” as a shorter
version if needed. Both are OK.
2. RoomFunding™
Our niche crowdfunding platform is called
RoomFunding™. It is one word, not two.
It’s OK to capitalize the whole name, but
if it’s sentence case...the “F” should be
capitalized. Use the trademark on the first
instance of the word only.
3. The CrewThe heart of Hotels for Hope is our
amazing team of do-gooders. We don’t
call them our “employees”...that’s too
stuffy. They’re our “Crew.”
4. Booking portalGuests who book hotel rooms through
Hotels for Hope do so using our white-
labeled booking portal technology.
5. Social missionAbove all, remember why we do what we
do. The more rooms we book, the more
we’re able to impact the lives of children.
6. Social enterpriseA social enterprise is a business created
to further a social purpose. We are a for-
profit social enterprise whose purpose is
to build a better tomorrow for children.
7. Conscious CapitalismWe practice Conscious Capitalism at
H4H. That means we put our stakeholders
before shareholders.
8. Giving partnersHotels for Hope fulfills our social mission
through our nonprofit giving partners.
9. NonprofitsSpeaking of our giving partners...we leave
the hypen out of the mix when using the
word “nonprofit.”
10. ProjectsThrough RoomFunding, our giving
partners create projects. These projects
tell the story of their mission work as well
as what room nights will fund.
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WRITING TIPSWhen writing for our brand, here are a few things to keep in mind...
1. Keep it simpleResist the urge to make things more
complicated...or wordy than they need to
be. Simplicity is key.
2. Check your toneAlways, always, always be friendly.
Grumpiness is not in our vocabulary.
3. Focus on positivityWhen referring to our social mission, focus
on the good. No one likes to think about
sad things. We want people to associate
the Hotels for Hope brand with nothing
but good vibes.
4. Be yourselfEveryone has a personality and we don’t
want you to shy away from being who you
are. It’s OK to add a little personal flare
every once and awhile.
5. Diversify your topicsWriting topics shouldn’t just focus on
a singular aspect of what we do. The
conversation should include as many
of our areas of expertise as possible...
including technology, hotels, events,
corporate social responsibility and
RoomFunding.
6. Stay casualOur tone is very casual. It’s totally OK to
use words like “super” if you’re super
excited. Always write as if you are having a
conversation with a friend.
ROOMFUNDING™
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MEET ROOMFUNDING™
What if a music festival could fund a music mentorship program for foster children? Or what if a conference could help provide clean water for children in Ethiopia?
That’s RoomFunding. How does it work? Think crowdfunding, but with hotel room nights. At no cost to you, Hotels for Hope crowdsources enough room nights to fund a nonprofit’s project.
SOCIAL MEDIA
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LET’S BE FRIENDSWe’d love it if you followed us on social media. And tag us in any posts...we’ll be sure to share.
When mentioning RoomFunding™ use #RoomFunding (where applicable).
@hotels4hope
@hotels4hope
@hotels4hope
/company/hotels-for-hope
