Our Audience Feedback

By Jack Hawkins

Feedback Given For Pitch Presentation

The feedback we received after our pitch presentation helped aid us in providing an entertaining and enticing teaser trailer for our target audience. In the first sheet we received we were told that the original idea was too male dominant and could be seen as sexist, we attempted to combat this by recruiting a female actor to be in the trailer but due to commitments she couldn't be present on the filming day. We were praised for our original idea and not going down the route of popular genres like Horror, Thriller or Action. We wanted something different and something that would produce a challenge for all of us in the group. They also made the point that we had not explained our idea that well when it came across on the pitch, this inspired us to produce a great final product and challenge ourselves in order to make it easier to understand or our target audience. The feedback made the point that we shouldn’t make it too like a TV Show. We had explained greatly in our pitch that is was very closely related to The Office TV Show, this is where we took most of our inspiration from, and I think it would have been easier if we didn’t stick so closely to that original inspiration because I felt like it limited ideas.

Feedback Given For Rough CutIn our rough cut feedback, the improvements we were told to make where :-

● More Indication Of Understandable Narrative● More like a TV Show than a movie trailer● Stronger & funnier ending● Music didn’t fit with the comedy genre● Voiceover was difficult to understand for some people● Music was too loud over other sounds● Volume of sounds needs to be a the same level or it causes

confusion● Range the editing pace● Title text wasn’t the same

The Feedback we received we took on board and we used to [enhance our trailer and come out with an improved final porduct.

Evidence Of Improvement Original Rough Cut After Improvements : Final Teaser Trailer

The improvements are quite significant, you can tell from the finalised version that it has been made to look similar to a Movie teaser trailer and not as much as a TV programme. The trailer is quicker in pace and the sound is mixed into the clips well and interchanges smoothly between the music. The music as well makes it seem more funny as it is less like an action movie. We also significantly changed the duration of the trailer. This was to make it shorter and more snappy, making the punchlines easier to understand and emphasising surprise comedy.

Feedback For Magazine Cover

The Feedback for our magazine was :-

Masthead was too low

Professional and Realistic

Professional Editing

Good use of text in places

Well layed out

Good Composition and the depth of field is good

Evidence Of Improvement : We were given quite positive feedback on our magazine so that meant there wasn’t much to change on the product. We had to put the last final touches down to personal criticisms. The original title at the top of the page had no dots in between the film names. This became confusing as the title looked like one big word so they had to be separated by certain graphics to make it more understandable. Originally the masthead was positioned in front of the character's head but because of the character being our main USP (Unique Selling Point). This is something that was key to our brand identity and therefore we positioned the main title behind the character, as we felt a popular and recognisable film magazine would still have it’s iconic title recognised by the target audience.

Feedback For Poster : The poster feedback much like the magazine feedback was also very positive. The negative feedback was :

● Tagline not very clear ● Tagline wording not that understandable● Increase the amount of titles in the middles● More image editing● Add effects to the image to make it look clearer and

sharper and more professional● Have less writing on the bottom half to space it out

more

Evidence Of ImprovementThe poster is effective in how it shows the personality of our iconic main character. From the feedback we decided to add the two ratings either side of the actors head in order to fill some of that white space and add more text to read in the poster. We also added the QR code and a “#WIP” which allowed us to add a social media/ marketing element into the poster.

The tagline proved difficult in the reader's understanding as the joke that was originally intended, didn’t really come across. This is something we would have changed having had the time, and make it more obvious that it is a play on the character’s first name and his arrogant personality style.

In this version we also adjusted the contrast and brightness in order to make it more visible and create a sharper image making it look professional and producing a higher quality image.

Final Feedback

The comments left on our youtube video created an atmosphere of success when we read them back. This comment here alone acknowledges well our original intentions. It covers everything we wanted to achieve. They also acknowledge a connection between them and the main character, it makes our trailer seem as realistic as possible and that viewers can have an emotional connection. We have succeed in this case. A lot of the feedback was on the acting but the main feedback they praised the editing of our poster & magazine and how professional it looked. This came as a huge relief to us as we had stressed over how good our poster & magazine actually looked. They praised the graphics and the three comments on the right acknowledge it highly. Our gamble on graphics and the main tagline having a comedic effect made us know that we had created a product that was understandable,professional and enjoyable.

Summary Of Feedback :

The feedback we received was helpful and we took it on board in order to aid us in producing a quality and professional product. It also helped in us changing ideas for the next time we come to do another project like this and how we could have done things different being given the feedback we have been given now. It also showed us that the aim to creating a good piece is to exhibit the work to your peers and allow them to analyse it and get a fresh opinion on the idea which allows you to open up a whole new amount of creative ideas.