our 2015 expert speaking faculty...

7th Annual

Delivering excellence in digital/social marketing and data-drivencampaigns, integrating digital and non-digital touch points and predictive analytics, and creating measurable impact on the sales funnel

OUR 2015 EXPERT SPEAKING FACULTY INCLUDES

Antonio MessinaManaging DirectorMERCK SERONO, ITALY

Tim WhiteSenior Director and Head of Customer Interaction ManagementLUNDBECK, DENMARK

Stefano ZagnoniHead of Strategic Multichannel and InnovationJANSSEN PHARMACEUTICALS, ITALY

Alec McShaneMarketing DirectorMEDTRONIC, SWITZERLAND

Eddie ChanAssociate Vice President and Global Head, Customer Solutions & InnovationSANOFI, FRANCE

Panos PapakonstantinouHead of Digital Commercial, EuropeNOVARTIS, SWITZERLAND

David St. DenisHead of Commercial Operations, Europe & CanadaMERCK SERONO, GERMANY

Tom MashederGlobal Multichannel Marketing PartnerGLAXOSMITHKLINE, UK

WHAT’S NEW FOR 2015

SPONSORED BY:

12-14 MAY 2015

ROME, ITALY

F.HOFFMANN LA ROCHE determines real KPI through advances in cross-channel marketing and analyses digital channels’ interaction with traditional sales

MEDTRONIC appraises the use of digital sales aids in the successful collection and aggregation of data from reps

MERCK SHARP DOHME enables the broader commercial organisation to integrate and turn data into insights to maximise value for your customers and for your company

SANOFI profi les how to defi ne and drive mHealth strategy and innovation

ELI LILLY and SHIRE discuss how the new Apple Healthbook is going to impact customer interfacing and the development of advanced health apps

LEO PHARMA profi les how it overcame organisational challenges when integrating fi eld force and cross-use of other promotional channels

NOVARTIS, SHIRE, TAKEDA and LEO PHARMA discuss bridging the gap between what multichannel marketing is today and where marketing will be tomorrow, and how to evolve marketers toward being more quantitative

LUNDBECK shows how its business is structuring itself to incentivise change and digital transformation

STILL the ONLY pharmaceutical and medical device marketing conference to be hosted at a pharmaceutical company

Dedication to meeting BOTH pharma AND medical device educational and networking needs

200+ senior-level attendees

Representatives from more than 25 countries embracing the truly global spread of marketing

More than 60% of attendees come from life science companies

Rebecca JoslinGlobal Marketing DirectorSHIRE, SWITZERLAND

Stephano GismondiHead of Digital Marketing and Business DevelopmentPFIZER, ITALY

STRATEGIC CONFERENCE PARTNER:

Stay ahead of the curve by attending the largest and only event to be consistently hosted by a pharmaceutical company and truly capture the innovative and entrepreneurial educational/networking spirit

TO REGISTER CONTACT MARCIE CRUZ AT +1 917-258-5143 OR [email protected]

WELCOME TO THE 7TH ANNUAL EDITION OF DIGITAL PHARMA EUROPE!For 2015 we are extremely proud and excited to partner with and host the conference at the Merck Serono headquarters in Rome, Italy.

Having previously hosted this event at Bayer Pharma AG (twice), Boehringer Ingelheim and Bristol-Myers Squibb, the 7th edition of Digital Pharma Europe marks the fi fth time we have hosted this prestigious conference at a pharmaceutical headquarter.

Since our March 2014 event, there has already been a high level of evolution within the marketplace. Indeed, the Digital Pharma Series™ has traveled from Miami, Florida to Shanghai, China; to San Francisco, California; and on to Philadelphia, Pennsylvania, where we held the largest life science marketing conference globally — the 8th Annual Digital Pharma East. From leveraging our ever-expanding global pool of industry experts and networking with more than 750 professionals at DP East in October, we have been able to garner a wealth of knowledge regarding industry challenges and road blocks, and the solutions that will help you drive your organisation through this industry transformation using best-in-class marketing tools.

One of the biggest requests from the industry for 2015 was to have a larger focus on the medical device industry as well as pharmaceuticals. Therefore, 2015 will feature the medical device perspectives more fully in order to provide one platform for the industry to leverage learning and networking.

The conference will provide an extensive review of the way marketing is evolving in Europe and globally, setting standards for excellence in digital/social marketing and data-driven campaigns, building relationships with key audiences, integrating digital and non-digital touch points, driving demand, working more closely with sales, developing consistent ways to measure success and predictive techniques, and creating a measurable impact on the sales funnel.

This event continues to grow into the most comprehensive content delivery device, knowledge-sharing platform and unparalleled networking opportunity for the European life science marketing space. We at ExL Events and Merck Serono welcome you to join the 7th Annual Digital Pharma Europe conference and discover the answer to industry challenges and much, much more.

Warren DrysdaleSenior Conference DirectorExL Events

Jayson Mercado Head of Digital Events ExL Events

JOIN THE CONVERSATION ONLINE

@DigitalPharma

#DigPharm

Digital Pharma

digitalblog.exlpharma.com


Antonio MessinaManaging DirectorMERCK SERONO, ITALY

Tom MashederGlobal Multichannel PartnerGLAXOSMITHKLINE, UK

Matt NorcrossGlobal Multichannel PartnerGLAXOSMITHKLINE, BELGIUM

Dan ZovodnickCounselBAYER HEALTHCARE, USA

David St. DenisHead of Commercial Operations Europe & Canada MERCK SERONO, GERMANY

Eddie ChanAssociate Vice President and Global Head, Customer Solutions & InnovationSANOFI, FRANCE

Stefano ZagnoniHead of Strategic Multichanneland InnovationJANSSEN PHARMACEUTICAL, ITALY

Paul RunecklesMarketing and Sales Operations Director, EU and Canada - Commercial Operations DepartmentMERCK SERONO, UK

Bert van EijkDirector, Oncology and HCVBOEHRINGER INGELHEIM

Tim WhiteSenior Director and Head of Customer Interaction ManagementLUNDBECK, DENMARK

Stephano GismondiHead of Digital Marketing and Business DevelopmentPFIZER, ITALY

Charlotte Valstad NielsenHead of Digital SupportGLAXOSMITHKLINE, NORWAY

Elena ManciniDigital Marketing ManagerDAIICHI SANKYO, ITALY

Susanna MarianiDigital Project LeadINVENTIV HEALTH, ITALY

János Penzes, MDInternational eMarketing ManagerGEDEON RICHTER, PLC, HUNGARY

Peter GannonSenior Vice President, Business PartnershipsWITHIN3

Paul Townley-JonesBusiness DirectorM3 (EU)

Morten HjelmsoeCEOAGNITIO/ANTHILL AGENCY

Philippe KirbyDirector, Customer Engagement CapabilitiesMERCK SHARP DOHME, SWITZERLAND

Thierry Ondet Endocrinology Therapeutic Domain DirectorHRA PHARMA, FRANCE

Bob CannanCEO and FounderEAGLE PRODUCTIVITY SOLUTIONS, USA

Ricard RobledoGlobal Head of HCP ConnectionDANONE MEDICAL, NETHERLANDS

Panos PapakonstantinouHead of Digital Commercial, EuropeNOVARTIS, SWITZERLAND

Helen HarrisonRegional Digital Manager Diabetes and Autoimmune (Australia, Canada and Europe)ELI LILLY

Nick Coolican-SmithSystem ManagerMERCK SERONO, UK

Lars BøgnerOnline Manager, MarketingOTICON MEDICAL, DENMARK

Antonio BlancoArea Sales LeadASTRAZENECA, SPAINRebecca JoslinGlobal Marketing DirectorSHIRE, SWITZERLAND

Jesús CardénesGlobal Commercial Operations LeadSHIRE, SPAIN

Tommy Kok AnnfeldtCustomer Experience Lead Northern European Cluster (NEC) BaricitinibELI LILLY, DENMARK

Dorejd KastratiHead of Program ManagementNOVARTIS, GERMANY

Chantal KolberDirector of Digital Sales and StrategyWOLTERS KLUWER HEALTH, USA

Malcolm BohmPresident and CEOLIQUID GRIDS, INC., USA

Charlotte EastlakeDirector of Business Operations, Eagle EuropeEAGLE PRODUCTIVITY SOLUTIONS, UK

Letizia Affi nitoFounder and CEOBRANDNEWMC, ITALY

Len StarnesFounder and ConsultantLEN STARNES DIGITAL CONSULTING, GERMANY

Marlene ThøgersenGlobal CRM Program ManagerRADIOMETER MEDICAL, DENMARK

THE ESTEEMED & STILL-EXPANDING SPEAKER FACULTY FOR 2015:

TO REGISTER CONTACT MARCIE CRUZ AT +1 917-258-5143 OR [email protected] TO REGISTER CONTACT MARCIE CRUZ AT +1 917-258-5143 OR [email protected]

THE 7TH ANNUAL DIGITAL PHARMA EUROPE CONFERENCE IS THE LEADING EDUCATIONAL PLATFORM FOR THE ENTIRE EUROPEAN LIFE SCIENCES COMMUNITY. ASK YOURSELF: “WHAT EXACTLY WILL I LEARN?”

� Bridge the gap between data-driven marketing and truly integrated multichannel marketing, helping marketers evolve toward being more quantitative

� Analyse alternative views of cross-channel marketing versus multichannel marketing to determine REAL KPI

� Develop programmes to work with business change management processes, with a particular focus on how to align annual brand plans with digital channels and how this interacts with traditional sales channels. Find techniques to enrich sales channels

� Improve the visibility of data for sales reps and evaluate true contact points outside of traditional CLM � Develop best practices across business units, applying the appropriate bespoke nature of CRM and

measurement techniques � Appraise the use of digital sales aids: how to successfully collect and aggregate data from reps, and

utilise reps as facilitators across channels � Leverage user-generated content to develop innovative and engaging marketing content for your

customers � Discern how the new Apple Healthbook will impact interfacing and the development of advanced health

apps � Discuss how the new FDA social media guidance can be interpreted for forward-thinking marketers

and how it impacts global marketing strategies � Understand how to effectively integrate and utilise predictive analytics techniques and predictive

modeling � Defi ne core competencies and a company road map for digital transformation in line with your specifi c

organisational business objectives:• Improving the digital foundation and your customers’ experiences• Expanding core processes and tools for digital services• Defi ning capabilities and setting the standard for a world-class digital function

CONFERENCE ATTENDEES LEAVE THIS EVENT WITH THE KNOWLEDGE NEEDED TO:

Hotel Information:The Eurostars Roma Aeterna, one of the most modern hotels in Rome, Italy, was born in the summer of 2010. It occupies the historical building that was once the headquarters of the Serono Pharmaceutical Company, which has been totally refurbished and converted into a hotel of high standing with 144 guest rooms and several reception/meeting rooms. The spectacular nature of the new building is the hallmark of what our guests will fi nd in the Eurostars Roma Aeterna, one of the most innovative boutique hotels Rome: modernity, technology, elegance and exciting new forms.

Eurostars Roma AeternaVia Casilina 125, Piazza del Pigneto 9a00176 Rome, Italy

Reservation Booking Info:All reservations can be made by calling the Eurostars Roma Aeterna reservation’s offi ce at +39 0670603 or by email: [email protected] by May 1, 2015. The call in code is ‘ExL’s 7th Digital Pharma Europe’ or just ‘Digital Pharma.’

Merck Serono S.p.A.Via Casilina 125 | 00176 Rome, Italy

VENUE INFORMATION


8:00 Registration and Morning Coffee

8:45 Opening Remarks from the Chair

Bob Cannan, CEO and Founder, EAGLE PRODUCTIVITY SOLUTIONS, USA

9:00 CASE STUDY Introducing iPads and Replacing Laptops in the Field Force: Do’s and Don’t’s

� Was there a need to change the way sales representatives work?

� What were the challenges? � What did we do right and what not? � What still needs to be done to increase acceptance?

Dorejd Kastrati, Head of Program Management,NOVARTIS, GERMANY

9:45 CASE STUDY Digital Transformation in Healthcare Organisations and Customer Centricity

� Key drivers and challenges in the pharma/healthcare landscape

� Multichannel closed loop marketing strategy and digital maturity

� CLM as an enabler � Digital transformation and customer centricity

Ricard Robledo, Global Head of HCP Connection,DANONE MEDICAL, NETHERLANDS

10:30 Morning Networking Break

11:00 CASE STUDY Enabling the Broader Commercial Organisation to Integrate and Turn Data into Insights to Maximise Value for Our Customers and Our Company

� Enable customer experience engineering � Enable digital go-to-market models � Enable true customer insights � Enable channel investment optimisation

Philippe Kirby, Director, Customer Engagement Capabilities, MERCK SHARP DOHME, BELGIUM

11:45 CASE STUDY Focusing on Digital Customer Experience to Drive Business Results – Case Study of a Practical Approach

� How can we make the most out of currently available capabilities and resources

� A practical approach to action planning with a customer experience driven mindset

� Case study, results and lessons learned

János Penzes, MD, International eMarketing Manager, GEDEON RICHTER, PLC

12:30 Networking Luncheon

13:30 CASE STUDY How to Develop an Award Winning Multi-Channel Strategy and Achieve Internal Division Alignment

� How to get internal alignment on a multi-channel strategy � How customer engagement and closed loop marketing should like like

� What assets could or should be part of a successful multi-channel strategy

Bert van Eijk, Director, Oncology and HCV, BOEHRINGER INGELHEIM

14:15 CASE STUDY Closed Loop Marketing: Case Study from Merck Serono UK

Nick Coolican-Smith, System Manager, MERCK SERONO, UK

15:00 Afternoon Networking Break

15:30 CASE STUDY How to Improve Customer Engagement with Digital Technologies

� New developments in the integration of CRM, CLM and remote detailing with physicians

� How to increase the share of roles and reach more customers

Panos Papakonstantinou, Head of Digital Commercial, Europe, NOVARTIS, SWITZERLAND

16:00 Close of Mobile Day

MOBILE DAY 12 MAY 2015



8:30 Opening Remarks from the ChairBob Cannan, CEO and Founder, EAGLE PRODUCTIVITY SOLUTIONS, USA

8:45 INDUSTRY WELCOME ADDRESS Keynote Address from Merck Serono and Industry Overview for 2015

Antonio Messina, Managing Director, MERCK SERONO, ITALY

9:15 CASE STUDY Digital Health and Integrated Care - Analysing Innovation in Services, Digital Solutions and Business Models

Eddie Chan, Head of Search & Evaluation, SANOFI, USA

9:45 CASE STUDY Reducing Customer Frustration Through Digital and Trying to Get It Approved

� Delivering a patient-fi nding digital program that meets the needs of the patients and discusses the diffi culty in meeting patients’ needs as well as the regulatory/legal environment in the pharma industry

� Facilitating rare disease diagnoses and increasing access to crucial information

� Supporting key stakeholders, including physicians, to reduce frustration and fi ll the information gap through a comprehensive digital program

Rebecca Joslin, Global Marketing Director, SHIRE, SWITZERLAND

10:15 Social is the New DTC � The how and the how not to leverage social media � A review of the opportunity social presents, the regulatory landscape, policies, successes and failures

� An intelligence and advertising model that produces real ROI

Malcolm Bohm, President and CEO, LIQUID GRIDS, INC., USA


11:15 CASE STUDY Entertain, Educate, Inform or All Three? Lessons from Daiichi Sankyo Italia’s Multichannel Journey

Learn how an agile approach to developing creative campaigns can answer the following key questions:

� How do mature brands reach, engage and involve their audience without ongoing sales force support?

� What does it take to develop and support the right blend of channels and content to properly connect with today’s customers?

� Why you need the right ROI measures to underpin all your multichannel mix decisions

Susanna Mariani, Digital Project Lead, INVENTIV HEALTH, ITALYElena Mancini, Digital Marketing Manager, DAIICHI SANKYO, ITALY

11:45 CASE STUDY Our Path to Customer Excellence

David St. Denis, Head of Commercial Operations Europe & Canada, MERCK SERONO, GERMANY

12:15 The Digital Dance Competition: Strictly Come PreparedKeeping pace with the competition can make you sweat — and you’re not just dancing a simple two-step. Instead, you’re mapping the complex choreography between cross-functional stakeholders. At the same time, you’re developing the tactics to implement digital strategies through evolving channels in the marketplace. If you don’t rehearse, it’s not coordinated — and it’s not pretty. Your teams need to communicate, collaborate and execute a unifi ed vision. And of course, timing is everything.

Charlotte Eastlake of Eagle Productivity Solutions will show you how to score a perfect “10” in the competitive world of digital. Learn how the Human Factors approach addresses the challenges faced by you and your partners and how customised solutions are getting results.

Charlotte Eastlake, Director of Business Operations, Eagle Europe, EAGLE PRODUCTIVITY SOLUTIONS, UK


MAIN CONFERENCE DAY ONE 13 MAY 2015

@JaniceJacobs44 “So much useful & interesting info and so many open, smart people.”

@millennium_US “Lots of great discussions & presentations on the schedule.”


13:45 PANEL DISCUSSION How Is the New Apple Healthbook Going to Impact Customer Interfacing and the Development of Advanced Health Apps?

� How does the new IOS impact app development? � What are the new health apps’ contributions to the patient journey (diagnose, treatment, adherence...)?

� How does this alter interactivity and the iPhone as a medical device from the marketing perspective?

� What will be the impact on eDetailing, utlising CLM and developing services?

Panelists:Jesús Cardénes, Global Commercial Operations Lead,SHIRE, SPAINHelen Harrison, Regional Digital Manager Diabetes and Autoimmune (Australia, Canada and Europe), ELI LILLYStefano Zagnoni, Head of Strategic Multi-Channel and Innovation, JANSSEN PHARMACEUTICALS, ITALY

14:15 Disrupt or be Disrupted: How to Meet the New Communication Expectations Build digital services that solve healthcare professionals’ problems, enable patients to get the info they need, and add tremendous value to your product.

� • Engage all stakeholders in the treatment pathway � • Provide valuable services that meet individual needs � • Create results by activating those closest to any problem � • Empower everyone to maximum possible level � • Remove inconvenience of information provision � • Improve treatment outcomes

Morten Hjelmsoe, CEO, AGNITIO/ANTHILL AGENCY

14:45 CASE STUDY Partnering with Third-Party Medical Education Websites: Does This Really Help to Reach a Broader Audience?

Thierry Ondet, Endocrinology Therapeutic Domain DirectorHRA PHARMA, FRANCE

15:15 CASE STUDY In-House Design and Localisation of Marketing Materials — Save Costs and Drive Alignment

Pharma companies are spending lots of time and money to produce material, both digital and printed with external agencies. Can we do more ourselves? In this session we will look at what in-house design services can look like — and what benefi ts and challenges there might be.

Charlotte Valstad Nielsen, Head of Digital Support Team, GLAXOSMITHKLINE, NORWAY


16:15 Patient-Centered Communication: The Need for a Clear Strategy

� Current Challenges to the Healthcare System � Why Patient-centered Digital Healthcare Communication “Pays” � The Digital Communication Process Model � The Need for an Integrated Approach to Healthcare Marketing Communication

Letizia Affi nito, Founder and CEO, BRANDNEWMC

16:45 CASE STUDY Getting from Local to Global CRM

Radiometer Medical has more than 30 sales subsidiaries worldwide and a global distributor network.This session will cover Radiometer’s successful implementation of a global CRM system and phase-out of multiple local CRM solutions:

� Preconditions for a successful change � Global development and rollout � Lessons learned and takeaways

Marlene Thøgersen, Global CRM Program Manager, RADIOMETER MEDICAL, DENMARK

17:15 Conclusion of Day One and Networking Cocktail Reception

MAIN CONFERENCE DAY ONE 13 MAY 2015



8:55 Opening Remarks from the ChairBob Cannan, CEO and Founder, EAGLE PRODUCTIVITY SOLUTIONS, USA

9:00 CASE STUDY Multichannel Integration: A View from the Field

� Concept: What does a great customer experience look like? Can multichannel help with this? How?

� Strategy: Are we cracking the right nut? Do customers perceive the added value we intend to offer?

� Execution: What is the end-customer’s perception of pharma’s multichannel offering?

� ROI: Is it worth investing in multichannel integration? How much?Antonio Blanco, Area Sales Lead, ASTRAZENECA, SPAIN

9:30 Enhance HCP Multi-Channel Marketing to Increase Product Engagement

� Understand the importance of primary research in making clinical decisions

� Discuss increased HCP access of web and app clinical content � Learn how to enhance current multi-channel initiatives to create a meaningful product experience

� Case studies of app, web and email embedded with video, reprints and white papers

� Compare engagement metrics of enhanced ads versus traditional ads

Chantal Kolber, Director of Digital Advertising Strategy and Promotions, WOLTERS KLUWER HEALTH, USA


10:30 Optimising Patient Outcomes Through Physician ResearchPaul Townley-Jones, Business Director, M3 (EU)

11:00 CASE STUDY Industrialising Multi-Channel Launches in a Global Pharmaceutical Company

� Customer preferences, market access, and the speed of information exchange have shifted the channel and marketing mix for brand teams to successfully launch an asset or new indication in 2015

� A highly fragmented global operating model that lacks standardisation meant ad hoc success, slow cycle times within and across markets (local operating companies or LOCs), and impact to our ability to be customer-focused

� Our goal was to develop a standard global to local operating model and processes to drive awareness, trial, and usage by the appropriate patient through a core stack of digital channels

� Appropriate franchise (Oncology) and global platform support allowed us to achieve our objective(s)

� Next steps… embed, optimise and growTom Masheder, Global Multichannel Partner, GLAXOSMITHKLINE, UKMatt Norcross, Global Multichannel Partner, GLAXOSMITHKLINE, BELGIUM

11:30 Digital Marketing Vs. “Just” Marketing � Digital isn´t a department – it’s a way of thinking! � Why do we need two separate departments? � Are you a “digital native”, “digital settler” or “digital immigrant” And who is taking the decisions?

Often times, “marketing” is told to create digital solutions, digital strategies, social strategies and so forth, as is they were all different strategies. But they are not. In my world (digital native) they are part of an integrated marketing strategy. Many confusions and lost time/money have come from the clash between senior leadership and marketing teams with the “digital marketing” teams caught in the cross fi re trying to save what´s left to be saved of the project. I will touch upon how those misunderstandings happens, and how we can work around them and avoid them, by better understanding the terms Digital Native, Digital Settlers and Digital Immigrants (none are negative, just different)Tommy Kok Annfeldt, Customer Experience Lead, Northern Europe Cluster Baricitinib, ELI LILLY, DENMARK

12:00 Drive HCP Engagement in Virtual Advisory Boards to Secure Additional, Continued Feedback

Virtual advisory boards provide companies the ability to engage with participants more often than the traditional in-person advisory board meeting. While virtual advisory boards provide the opportunity for advisors to engage anywhere and at any time, how do you know if they are fully engaged? What results are companies receiving and how is it impacting their business? What are the best practices associated with conducting virtual advisory boards to get the best results?

� Understand how pharmaceutical companies are using virtual engagement solutions to drive ongoing regular feedback with key groups of healthcare professionals

� Learn about the multiple ways that companies are utilizing online collaboration solutions within the organization and how they acclimate the organization to integrating these innovative solutions into their SOPs

� Develop strategy to maintain year-round HCP engagement and secure comprehensive insight and feedback

Peter Gannon, Senior Vice President, Business Partnerships, WITHIN3


1:30 PANEL DISCUSSION Bridging the Gap Between What Multichannel Marketing Is Today and Where Marketing Will Be Tomorrow: Evolving Marketers Toward Being More Quantitative

� How can we evolve marketers toward being more quantitative? � Is data-driven marketing the bridge between MCM today and the marketing of tomorrow?

� What is the use of predictive analytics? � Where does rep-driven marketing fi t into the puzzle? � Social media measurement: How can we progress?

Moderator:Len Starnes, Founder and Consultant, LEN STARNES DIGITAL CONSULTINGPanelists:Paul Runeckles, Marketing and Sales Operations Director, EU and Canada - Commercial Operations Department,MERCK SERONO, UKStefano Sommella, Pharmacy Channel Franchise Manager, TAKEDA PHARMACEUTICALS, ITALY

14:30 CASE STUDY Understanding and Overcoming the Organisational Change Aspects of Realising the Value of Digital

� Internal incubators or hiring-in competencies around specialists � Execution: how to get to the level of building change � Capabilities:

• Ensure you have the right skills in brand managers• Learn how to develop skills• Determine which agencies to work with and when

� The organisation: working with R&D early in development phasesTim White, Senior Director and Head of Customer Interaction Management, LUNDBECK, DENMARK


15:30 CASE STUDY Welcome to the New Age: Navigating the Complexities and Uncertainty of Compliantly Engaging Patients via Social Media

� Understand factors contributing to the international pharma community’s hesitance to utilize social media

� Compliantly engage patients via social media and mitigate associated risks

� Develop internal procedures to address social media considerations such as PV monitoring/reporting, access to information, and data security

� Gain insight into FDA’s most recent thinking on social mediaDan Zovodnik, Counsel, BAYER HEALTHCARE, USA

16:00 Closing Remarks from the Chair and Close of Conference

MAIN CONFERENCE DAY TWO 14 MAY 2015

TARGET AUDIENCE

WHO SHOULD ATTEND DIGITAL PHARMA EUROPEThis conference is designed specifi cally for professionals from the pharmaceutical, biotechnology and medical device industries whose responsibilities include:

� Marketing � Digital Marketing � Digital Strategy � Integrated Marketing � Multichannel Marketing � Social Media � Mobile Marketing � eMarketing � eBusiness � Global Marketing � Interactive Services � Channels

� Innovation � Customer Experience � Customer Engagement Capabilities

� Field Force/SFE � Brand Management � Product Management � Strategic Operations � PR/Communications � New Media � Advertising and Promotions � IT

� Regulatory Affairs � Regulatory Advertising � Legal Counsel and MLR � Compliance

Together with: � Physician Networks � ePatients � Regulators � Digital Agencies � Technology Providers

MEDIA PARTNERS

RECAPS OF PAST DIGITAL PHARMA EVENTSClick the links below to see what Digital Pharma East brought to the table this year!

� �

BY INDUSTRY

21%Agency 8%

Consultant

3%Academic

45%Pharma/Biotech/Biopharma/Medical Device

23%Digital/Technology Solutions

BY LEVEL 4%C-Suite

13%VP/SVP

35%Manager

28%Director

20%Senior Director

TARGET AUDIENCE

The eJournal for leaders and communicators in healthcare

Payment

Make checks payable to ExL Events, Inc. and write code C563 on your check. You may also use Visa, MasterCard, Discover or American Express. Payments must be received in full by the conference date. Any discount applied cannot be combined with any other offer‚ and must be paid in full at the time of order. Parties must be employed by the same organisation and register simultaneously to realize group discount pricing options.

**Please Note: There will be an administrative charge of €300 to substitute, exchange and/or replace attendance badges with a colleague occurring within five business days of any ExL conference.**

Cancellation and Refund Policy

If you need to cancel your registration for an upcoming ExL event, please note the following policies derived from the Start Date of the event:

• Four weeks or more: A full refund (minus a €295 processing fee) or a voucher to another ExL event valid for 12 months from the voucher issue date.

• Less than four weeks: A voucher to another ExL event valid for 12 months from the voucher issue date.

If you cancel at any time after receiving the conference documentation, the voucher issued will be €395 less.To receive a refund or voucher, please fax your request to 888-221-6750.

Credit Vouchers

Credit Vouchers are valid for 12 months from date of issue. Credit Vouchers are valid toward one (1) ExL Event of equal or lesser value. If the full amount of said voucher is not used at time of registration, any remaining balance is no longer applicable now or in the future. Once a Credit Voucher has been applied toward a future event, changes cannot be made. In the event of cancellation on the attendees’ behalf, the Credit Voucher will no longer be valid.

Substitution Charges

There will be an administrative charge of €300 to substitute, exchange and/or replace attendee badges with a colleague occurring within five business days of the conference.

ExL Events reserves the right to cancel any conference it deems necessary and will not be responsible for airfare‚ hotel or any other costs incurred by registrants.ExL Events’ liability is limited to the conference registration fee in the event of a cancellation and does not include changes in program date‚ content‚ speakers or venue.* The opinions of ExL speakers do not necessarily reflect those of the companies they represent or ExL Events, Inc.Please Note: Speakers and agenda are subject to change without notice. In the event of a speaker cancellation, significant effort to find a suitable replacement will be made.

REGISTRATION FEESPHARMA, BIOTECH & MED DEVICE RATES

All Access: Main Conference + Mobile Day (3 Days) €2,195 €2,395 €2,495

Main Conference Only (2 Days) €1,495 €1,695 €1,795

AGENCY, CONSULTANT & SOLUTION PROVIDER RATES

All Access: Main Conference + Mobile Day (3 Days) €2,395 €2,595 €2,695

Main Conference Only (2 Days) €1,695 €1,895 €1,995

EARLY BIRD RATESBEFORE 27 MARCH 2015

STANDARD RATESAFTER 27 MARCH 2015

ONSITE RATES

WAYS TO REGISTER

GROUP DISCOUNT PROGRAMS *Offers may not be combined. Early Bird rates do not apply.*

Save 25% per person when registering fourFor every three simultaneous registrations from your company, you receive a fourth complimentary registration to the program (must register four). A savings of 25% per person.

Save 15% per person when registering threeCan only send three? You can still save 15% off of every registration. To find out more on how you can take advantage of these group discounts, please call +1 212-400-6240.

TO REGISTER CONTACT MARCIE CRUZ

+1 917-258-5143 OR [email protected]

our 2015 expert speaking faculty...

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