Throughout all their print media they have managed to keep a consistent theme running along all their social media sites. This helps reinforce their brand identity and will be recognisable to many people who see this being advertised across the site they are accessing.

We can also see that the production team are able to interact with it’s audience as they have retweeted people’s comments about the film and how ‘scary’ it was reinforcing their chosen genre.

There is also a area where the reader can sign up to receive ‘updates from #Ouijamovie’ therefore people are also able to sign up to access and receive information on the movie.

Ouija has really taken advantage of the growth in E-media allowing it to promote the film directly with it target audience whether that is through Twitter or Instagram. This allowed people to follow the movie through post production to the countdown to it’s release. The use of questions such as ‘Have you ever connected with the other side?’ This question that is asked, gets the audience thinking and is almost tempting them to watch the film. This would appeal to those who have had an encounter and those who have not, wanting to share the experience.

The use of Instagram as a form of advertisement allows the target audience, who would usually access sites like this interact with each others. Also if someone liked the picture the image would be available to their friends and their friends might be introduced to this site, creating a cycle. This would also encourage the word of mouth as a lot of people were talking about this through Instagram then a lot of young people will also take about the film as well.

Their instagram page has 11,000 followers which means that any content they post will immediately be published on to their news feed receiving instant update about the film.

Navigating through the website allows the audience to see any promotions that are going on whether it is discounted tickets or a discount on their new board game. The website is providing readers with information so that they can go an explore the movie further deciding whether of not it is worth investing in their other products. The site is also designed with the well-known image of the Ouija board instead of using a clip specifically from the film. This allows the audience to make the connection between the board and the narrative behind the title and the film.

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This allows the audience to easily

access their other sites which hold

more information, interactive

activities and the ability to socialise

online with the producers and other

fans of the movie.

They have also advertise their broad games

which maybe targeted at the younger

generation –such as 13 to 21 years old

encouraging them to play the game, be daring

and get a feel of what the characters would

have felt during the movie.

The poster denotes the Ouija board through the use of a high angle. The angle almost provides a point of view shot like the audience is looking at the board which is right in front of them. The use of the dark background juxtaposed to with the neutral colours of the background create this 3D effect like the board is emerging from the poster. The mise en scene is very minimal in this shot as the only object visible is the board which relates to the title of the film. As it is the central focus and the overriding image of the poster the audience know what to expect when looking at this poster.

Additionally they have not gone into much depth about the release date, that is because they have chosen to release the film on a very iconic day which is known all around the world, therefore for them to put ‘Halloween’ the audience will automatically know that is the 31st October. Especially the targeted audience as they will be aged between 13 – 28 and therefore would celebrate the occasion.

To reassure the audience that the film will appeal to them they have put from the producers of ‘The Texas Chainsaw Massacre’ and ‘Insidious’ this will encourage the mass audience they are targeting as these successful films will encourage people to trust the producers and go and watch this contemporary horror