otago museum

8/3/2019 Otago Museum

1/19


2/19

To be an inspirational museum of which the

people of Otago and New Zealand are proud


3/19

To inspire and enrich our communities, andenhance understanding of the world throughour collections, our people and the stories weshare


4/19

y To develop our culture andcapabilities

y To continue to evolve and grow

y To increase engagement and qualityof experience for our communities

through access to and outreach fromthe Museumy To actively care for, protect and

develop our collections and physicalenvironment

y To increase our resources and usethem wisely

y To build and contribute toproductive partnerships andstrategic alliances


5/19

y Diversification of museums income stream(gift shop sales; the museums caf; hiringof museums facility areas for conferences,weddings, ect.)

y Holding 15% of all the New Zealandsmuseum-held items

y Discovery World Tropical Forest

y Resources, Operations & Priorities System(ROP)

y Friendliness of Staff

y Level of knowledge that the staff delivers

y Cleanliness of facility

y Interest in exhibits

y Price of tickets


6/19

y The Museum is considered a leader in the community offering knowledge,learning opportunities and experiences that are relevant, contemporary,topical, widely accessible and consistently high in quality, as perceived by ourcommunities

y All staff and Board work together to demonstrate effective and positivemanagement of collections, resources and skills

y

Our culture is a positive and continually developing one, where everyonetakes responsibility for individual and collective behavior, demonstratingagreed values and redressing unacceptable ones, as determined collectivelyand also individually through self and peer assessment


7/19

y Motivate and develop maximumretention by developing anefficient environment to conductemployee and staff training; forexisting employees and whenevera new individual is hired.

y Establish teams to demonstrate toemployees and staff theimportance of the organizationsculture at all times.

y Increase the number ofeducational exhibits available to

the public


8/19

y Deliver training package toemployees and staff thatdemonstrates theorganizations mission, vision,and behaviors both permittedand non-permitted

y Provide cultural workshopsfor staff.

y Implement more interactivematerial within the exhibits


9/19

y Employee satisfactionsurveys

y Employee retention rates

y Customer satisfactionsurveys


10/19

y Improve the quality of serviceoffered to customers for eachvisit to the Otago Museum.

y Develop a method to trackcustomer satisfaction in order to

maintain and increase customerswho visit the Otago Museum on adaily basis.

y The ability for the staff tocommunicate with one another;any questions, concerns and/orinformation will be able to be

transferred at any given point intime.


11/19

y Conduct surveys based on their individualexperience with the staff at the museum; to begiven to each customer during their visit andevaluated each quarter; address issues thatarise from surveys during quarterly meetingsand record all findings.

y Conduct customer satisfaction surveys which

will include their input on individual exhibitsoffered and items they feel need to beimproved and sustained. Provide section insurvey asking the number of visits they havemade to the museum to be reviewed quarterly.

y Develop a communication system in which allmuseum personnel can connect to which willact as an internal knowledge base.


12/19

y Customer satisfaction surveybased on experience withstaff/employees

y Customer retention rate, Newemployee rates, Customer

Satisfaction Surveyy Managers can measure the

data daily based on how manymessages are effectivelyresolved and how muchinformation the employees are

transferring.


13/19

y Develop a positive image for thecommunity to relate to and sharewith others whenever possible.

y Make the community aware ofthe museums leadership positionboth nationally and locally inorder to generate new customersand entice existing customer torevisits.

y Collaborate with other museumsin order to exchange collectionsso that new ones can be offered

to the community.


14/19

y Develop relationships with localarea schools and those who areless fortunate; offer fee services atdiscounted prices.

y Develop a competitive advantagethat will differentiate themuseum from others and marketit to the public via the media.

y Contact museums and developrelationships and collectionexchange programs. Advertisingcould be offered at both facilities

in order to promote exchange.


15/19

y Ticket sales at discountedprices

y New customer rate,

Customer retention ratey Customer satisfaction

survey based on newexhibits acquired


16/19

y Increase the Caf and giftshop sales

y Obtain more funding

from the localcommunities

y Improve visitorattendance


17/19

y Improve the menu and theJIT systems for theinventory

y Solicit the communities

and explain the benefits theadditional funding wouldbring to the communities

y Build more parking tofacilitate more visitors at

once


18/19

y Profit growth rate will beused to give the OtagoMuseum a better

understanding offinancial performance.


19/19

otago museum

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