#osoc15 - 27/07/2015 - 4 steps to promote your app
TRANSCRIPT
4 STEPS TO PROMOTE YOUR APPSUMMER OF CODE #OSOC15 - 27/07/2015 - CORDA CAMPUS HASSELT
Hi, I’m Michaël !
• Communication advisor and social media strategist at RCA Group.
• Blogger and member of the Flemish Community Managers.
• Secretary of JCI Flanders.
@MichVerbeeck / @rcagroupbe.linkedin.com/in/michaelverbeeck
1. WRITE A CAPTIVATING STORY
AVOIDTECHNOBABBLE
PREPARE YOUR
ELEVATORPITCH
6 #oSoc15 – App-communication
What makes your app / tech unique?
Why would someone invest in it?Why would the end user use your
application?How do you want to evolve?
2. CHOOSE YOUR BATTLES
YOU CAN’T REACH
EVERYONE
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Pick your audience
Who do you want to reach?Where do you want to
communicate?#oSoc15 – App-communication
CHANNELOVERLOAD
11 Stuurgroep – gemeente Overijse
BUILD AMOTHERSHIP
ONLINE COMMUNICATION BASED ON FUNCTION
The mothership
The conversation media
The supportive media
WEBSITE
...
...
12 #oSoc15 – App-communication
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Where is your audience?How much time does it cost you to
be present on a platform?What is the possible return?
#oSoc15 – App-communication
MAKE SURE WE CAN
FIND YOU QUICKLY
3. PREPARE A BATTLE PLAN
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Set your objectives
How will communication help you to reach your goals?
#oSoc15 – App-communication
BEREALISTIC
MEASUREAND
ADJUST
4. BOOST YOUR MESSAGES
ADD SOME WEIGHT TO YOUR MESSAGE
A few tips
Publish short, relevant messages that inspire and activate. Work as visual as possible > make screenshots of your application and show
concrete examples of what you can do with it. Call in ambassadors.
Try to get an article featured in the press or write a guest blog. Ask testimonials from your first users. Ask support from your own network. Ask social media followers to share to their networks.
Use small advertising budgets. #oSoc15 – App-communication20
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In short
1. Write a captivating story2. Choose your battles3. Prepare a battle plan4. Boost your messages
#oSoc15 – App-communication
ANYQUESTIONS?
CONTACT US [email protected]