MEDIA KIT Reaching… ANYONE,

ANYTIME,

ANYWHERE!

Source: Nielsen, 2015; Visit Orlando, 2015; Hoovers, January 2015.

The Central

Florida Market

Reaching nearly 1 million print readers weekly*

Reaching Even More

Adults in Central Florida

*Includes Orlando Sentinel and El Sentinel. Source: Scarborough Research 2015, Release 1 (Orlando + Tampa markets); SiteCatalyst, November 2014 – October 2015 (monthly average).

*Based on delivery of our print subscriber and non-subscriber products to households in the Orlando CBSA. Source: Nielsen, 2015.

A Valuable Market

Reaching Any Audience

#1 in Metro

Orlando

Reaching

9 out of 10

Households

Weekly

Target Your

Best Prospects By

EVENTS/CHARITIES

DIGITAL

Multimedia Solutions to Reach

Anyone, Anytime, Anywhere

PRINT

ORLANDO SENTINEL MEDIA GROUP TRUSTED BRANDS

COVERAGE OPTIONS

Zoned Solutions to Reach Local Residents by County

Solutions to Cover the Local Markets

County Zoned Print Sections

Zoned Readership by County/Area:

Zoned Channel Traffic

County Zoned Digital Channels

*Read past seven days. Source: Scarborough Research 2015, Release 1; SiteCatalyst, November 2014 – October 2015 (monthly average).

Orlando Sentinel

Targeting Options

More Targeting Solutions to Reach Your Best Prospects

Orlando Sentinel Subscribers & Single Copy Customers:

Orlando Sentinel Non-Subscribers:

We reach nearly

9 out of 10* households

every week with our

subscriber and non-

subscriber products.

Inserts

OrlandoSentinel.com

Average Monthly Traffic

23.3 Million 4.8 Million

THE #1 LOCAL NEWS SITE IN METRO ORLANDO

*Based on delivery of print subscriber and non-subscriber products to households in the Orlando CBSA. Source: Scarborough Research 2015, Release 1; SiteCatalyst, November 2014 – October 2015 (monthly average).

Geo-Targeting Behavioral Targeting Demographic Targeting (by where they live) (by what they read & search) (by population groups – age, income, etc.)

Page Views Unique Visitors

Hyperlocal Targeting

Extend Your Reach To Your Best Prospects

Network Reach

Precise Targeting

Premium Placement

Emerging Media

Advertising Networks

Targeting Capabilities

Direct Mail

Email Marketing

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Targeted options can be distributed in the Orlando Sentinel, El Sentinel, Sentinel Express, What’s the Deal Orlando? or Go Shopping Orlando.

These premium positions and creative options are designed to make your ad

stand out, attract attention and get results from consumers.

High-Impact Print Options

HIGH IMPACT INSERTS

SPADEAS STRIP ADS AD NOTES

UNIQUE SHAPE ADS

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High-Impact Digital Options High-impact rich media ad units demand interest as the reader seamlessly experiences exciting advertisements appearing within news content.

RICH MEDIA TYPES

Takeover

Reskin

Interstitial

Freeform

Hover

Pushdown

Barker

Monster Ad

Expandable

And more

INTERSTITIAL Optional 15 Second Auto-Play Video (User Initiated Audio)

PUSHDOWN

HOVER

Expanded

Collapsed

Expanded Collapsed

New Digital Opportunities

ENTERTAINMENT

BUSINESS

Shareability

Launched In August 2014,

And Now Has Over 12,000 Downloads

Launched In May 2015

Source: Saamba, July 2015.

BUDGET BASED AD BUYING

Programmatic simply means automated media buying through technology, one impression at a time with the addition of skilled human touch. Each campaign is customized to your monthly budget and goals. Your delivered impressions and eCPM’s will fluctuate based on the real time costs of inventory.

Our dedicated team monitors your campaigns, adjusting how your dollars are spent and which tactics are used, throughout the life of your campaign to optimize toward your campaign goals… all in real time!

Goal Optimization

Goal Optimization

MULTI-TACTIC APPROACH FLEXIBLE BUDGET SHIFTING

OPTIMIZE TO GOALS

Extended Reach (RON)

Tablet

Topic Category

Pre-Roll Video

Advanced Audience

300X600

Measure ConversionsRe-Targeting

Mobile

KEY BENEFITS

BENEFITS THAT WORK

Reaching the Valuable Hispanic Market

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El Sentinel Total Distribution = 135,393

New Hyper Local Section Publishing Saturday

Inside El Sentinel

Get results with El Sentinel, your solution for reaching Central Florida Hispanics. El Sentinel, the largest Hispanic newspaper in Central Florida, is an established, weekly Spanish-language broadsheet newspaper in its 13th year of publication. It is produced in collaboration with South Florida El Sentinel.

1/4 of Metro Orlando adults are Hispanic

ElSentinel.com Average Monthly

Traffic

117,700 Page Views 32,100 Unique Visitors

Source: Nielsen, 2015; SiteCatalyst, November 2014 – October 2015 (monthly average).

AUDIENCE

UNPARALLELED BENEFITS

FOR OUR ADVERTISERS

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FREQUENCY

PUBLISHER

TOTAL DISTRIBUTION

Containing a rich blend of editorial, full-color photography and enticing advertising, Orlando Signature includes regular features such as:

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Orlando’s New Upscale Magazine

Source: Scarborough Research 2015, Release 1; Axiom 2015; Orlando Sentinel Internal Estimates 2015.

Targeted Local Events

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Our event programs provide opportunities for you to connect and engage with the audiences you

want to reach. Let us customize an event that meets your needs and makes your business look like a

superstar. We help consumers see, touch, feel and experience your products and services in person,

while providing extensive multimedia exposure to drive traffic and build awareness of your business.

Below includes an overview of just a few of our many events and the audiences they reach.

LATIN JAZZ FESTIVAL TOP 100

August 2016 Expected Attendance: 800+

Business Leaders, HR Professionals, CEO’s

September 2016 Expected Attendance: 8,000+

Families & Central Florida Hispanics

THE PINK BASH

A BETTER YOU HEALTH EXPO

October 2016 Expected Attendance: 1,000+

Families & Breast Cancer Supporters

November 2016 Expected Attendance: 1,000+

Active Adults and Seniors

Build Your Business Online

Orlando Sentinel Content Solutions offers something

others cannot: top experts in all phases of digital

marketing services together under one roof. Whether you

are a small or large business, when you partner with

Content Solutions, you have the resources of Tribune

Publishing behind you, helping you grow.

Build

Foundation

Compete

In Marketplace

Expand and

Grow Customer Base

Strengthen Your Presence

Be Visible

Retain/Grow

Customers

4 Out of 5

Nearly 90%

Nearly 4 Out of 5

WEBSITE

DESIGN

SEARCH

MARKETING SOCIAL MEDIA

MANAGEMENT CONTENT

MARKETING

Source: Consumer Barometer Survey, 2014/2015.; Forbes; AdWeek, 2014.

WE OFFER A FULL LIST OF DIGITAL SERVICES TO MEET YOUR ONLINE NEEDS.

Support to Make Your Advertising a Success

Business Services To Help & Guide You

Creative Services

Research & Analytics

Co-Op

Sweepstakes

Marketing Checklist

WEB ASSETS: Desktop Website Mobile Website Landing Page Social Media: Facebook Social Media: Twitter Social Media: Linkedin Social Media: Foursquare

PLATFORM: Print Desktop Mobile Video Social Mail

Tablet Audio Search

TARGETING: Geo-Targeting Demographic Behavioral

Re-Targeting

PRODUCTS: Orlando Sentinel Print OrlandoSentinel.com Orlando Signature Magazine El Sentinel TMC Products Social Media Marketing SMS Text Mobile Applications

Direct Mail Email Marketing Content Marketing Coupons Digital Services Sweepstakes High Impact Ad Units

COMMUNITY: Event

PREPARED MESSAGE: When Where Who Should Care

Why Should They Care What Makes You Special