orkla health ukmarch 2014 confectionery 81% market share in estonia caviar (cod roe spread) 77%...

04:

CONTENTSORKLA HEALTH ________________________ 5ORKLA _______________________________ 6ORKLA HISTORY _______________________ 7ORKLA TRANSFORMATION ______________ 9ORKLA GROWTH HISTORY ______________ 10ORKLA STRATEGIC DIRECTION __________ 11CORPORATE STRUCTURE _______________ 12MAIN BRANDS/MAIN MARKETS _________ 13#1 LOCAL BRANDS WITH LONG HERITAGE 14PORTFOLIO __________________________ 15ORKLA HEALTH _______________________ 16WELCOME TO ORKLA HEALTH ___________ 17MISSION AND VALUES _________________ 18ORKLA HEALTH - THE HEALTH EXPERT ___ 19ORKLA HEALTH MAP __________________ 20TOP 13 BRANDS ______________________ 21MÖLLERS ____________________________ 22GERIMAX ____________________________ 24LITOZIN _____________________________ 26HUSK _______________________________ 28SAMARIN ____________________________ 30UNIKALK ____________________________ 32LONGO ______________________________ 34NUTRILETT ___________________________ 36VALUE CHAIN _________________________ 38CONTACT _____________________________ 40

Content of this document is not intended for consumers For further use, local regulatory approval is mandatory to assure correct local interpretation of EC 1924/2006 compliance.


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Orkla Health

ORKLA HEALTH IS THE LEADING SUP-PLIER OF BRANDED CONSUMER GOODS AND CONCEPT SOLUTIONS, PRIMARILY TO THE GROCERY AND PHARMACY CHANNELS

FOOD SUPPLEMENTS IS THE 4TH LARGEST CATEGORY IN ORKLA BRANDS

ORKLA: Established in Norway in 1654MARKET POSITION: One of Norway’s lar-gest companies on the Oslo Stock Exchange!OPERATING REVENUES: 30 Billion NOKEMPLOYEES: 13,000

PRESENCE: Over 40 countriesDISTRIBUTION: Norway: 37%; Sweden: 22%, Denmark 11%, Finland and Iceland 7%, Baltics 4%, Rest of Europe 16%, Rest of World: 3%




:01 Content of this document is not intended for consumers For further use, local regulatory approval is mandatory to assure correct local interpretation of EC 1924/2006 compliance.

Sustainable production is the only acceptable model for future growth.Peter A. RuzickaPresident & CEO


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Orkla growth history-Branded Consumer Goods

Turnover 7%

EBITDA11%

Net sales, NOK million

Note: 40% of Carlsberg Breweries included in 2001, 2002 and 2003. * The graph includes Rieber s sales in 2012 (Pro Forma). CAGR does not include Rieber.

1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2016

30,000

25,000

20,000

15,000

10,000

5,000

�100% Svart PANTONE®�485 C

BORREGAARD ACQUISITION

VOLVO AGREEMENT

NORA ACQUISITION

ORKLA INTO BEVERAGES

Carlsberg BreweriesSold


(Former Dansk Droge)


08:

2015 Orkla acquires Cederroth, a Swedish healthcare company with an extensive range of products in personal care, healthcare, wound care, household and first aid sectors.

2013 The Orkla Branded Consumer Goods business area is re-organised into five units: Orkla Home & Personal, Orkla Confectionery & Snacks, Orkla Foods, Orkla Interna-tional and Orkla Food Ingredients.

2012 Åge Korsvold takes over as Group President and CEO. Orkla enters into agreements to acquire Nor-wegian branded consumer goods companies Jordan and Rieber & Søn. Borregaard is divested and listed on the Oslo Stock Exchange.

2011 Orkla announces that its strategic focus will be on creating growth in its branded consumer goods opera-tions. Sale of Elkem to China National Bluestar Group Co., Ltd (Bluestar). Sale of most of Orkla’s share portfolio and certain other non-core assets.

2010 Bjørn M. Wiggen takes over as Group President and CEO. Sale of Orkla’s forest companies Borregaard Skoger AS, AS Børresen and Borregaard Vafos AS.

2008 The Orkla Branded Consumer Goods busi-ness area is co-ordinated in terms of management and organisation. The new business area is given the name Orkla Brands and is divided into four business units, each with its own Managing Director. Each business unit reports to Executive Vice President Torkild Nordberg who has general responsibility for the re-organised Orkla Brands.

2007 A deal with Good Energies Investment and Q-Cells makes Orkla the largest owner of Renewable Energy Corporation (REC) with 39,99 % of the shares. Orkla

acquires MTR Foods in India.

2006 Orkla Media is sold. Orkla acquires Dansk Droge and the Russian chocolate company Krupskaya.

2004 Carlsberg Breweries sold. Orkla buys SladCo, a leading Russian manufacturer of chocolate, biscuits and confectionery products.

2001 Finn Jebsen takes over as Group President and CEO.

2000 Orkla enters into a joint venture with Carlsberg A/S and acquires a 40 % interest in Carlsberg Breweries. Orkla Media purchases the Danish media group Det Berlingske Officin. The sale of NetCom shares yields a gain of NOK 2,239 million.

1995 Orkla takes over the food manufacturing companies Procordia Food and Abba Seafood in Sweden. The Swedish brewery Pripps and the Norwegian brewery Ringnes merge and are jointly owned by Orkla and Volvo. Orkla invests heavily in Russia through Baltic Beverages Holding.

1992 Orkla Media and Norske Egmont establish the magazine company Hjemmet Mortensen.

1991 A merger with Nora Industrier lays the founda-tion for focus on the Nordic branded consumer goods sector.

1987 Mining operations at the Løkken Works are closed down at the end of the afternoon shift on 10 July.

Orkla history- milestones and major events in the history of Orkla.


1986 Orkla and Borregaard merge and form Orkla Borregaard. The company’s core businesses are branded consumer goods, chemicals and financial investments.

1984 Orkla invests heavily in the media sector, purchasing the publishing company Ernst G. Mortensens Forlag.

1977 Orkla becomes a fully Norwegian-owned company when Skandinaviska Enskilda Banken sells its shares. Financial Investments become a separate busi-ness division.

1941 Orkla Industrier begins to build its investment portfolio.

1929 Orkla becomes a listed company.

1705 Norwegian citizens become main partners.

1654 First pyrite mining operations at Løkken Verk.

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10:For further use, local regulatory approval is mandatory to assure correct local interpretation of EC 1924/2006 compliance.

10:

Orkla transformation- to a BCG company with major structural actions

2011New strategic direction to become a

focused BCG company

2012-13Major structural

actions executed to implement

new strategy

2014-16Operational focus and finalize

organizational changes

:02Content of this document is not intended for consumers For further use, local regulatory approval is mandatory to assure correct local interpretation of EC 1924/2006 compliance.


Orkla strategic direction

ORKLA IS A BRANDED CONSUMER GOODS COMPANY

ORKLA WILL STRENGTHEN ITS LEADING POSITION AND EX-PLOIT ECONOMY OF SCALE IN LOCAL NORDIC MARKETS

ORKLA WILL CREATE VALUE THROUGH OPERATIONAL IMPROVEMENTS, ORGANIC AND STRUCTURAL GROWTH

ORKLA AIMS TO HAVE THE STRONGEST BRANDS AND THE BEST INNOVATIONS. THE CONSUMER WILL BE THE CENTRAL FOCUS OF EVERYTHING WE DO

12:

Corporate structure

Ork

la In

ve

stments Business areas

Business areas Business

are

as

Orkla Foods

O

rkla Confectionery & Snacks

Orkla Care

Orkla Fo

od In

gred

ient

s

Jotu

n 42.5%)

EBITA 2014:NOK 1.5 billion




Sapa (5

0%)



Sapa

(50%)

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Orkla Care

Orkla Care comprises five branded consumer goods busi-nesses which primarily serve the Nordic region as their home market.

The companies in the Orkla Care area are Orkla Home & Personal Care (detergents, toothbrushes and personal

care products), Lilleborg Profesjonell (full-range supplier of hygiene and cleaning solutions for the professional market), Orkla Health (dietary supplements and health products), Pierre Robert Group (socks and underwear sold through the grocery channel) and Orkla House Care (painting tools and cleaning products).

TextilesHome Care

Health

Personal Care




14:

#1 local brands with long heritage - going back 150 years

1850 1900 19502000

Möllers 1854 SanaSol 1933

Jordan1837

Pierre Robert 1956

Omo 1961

Lano 1936

Zalo 1952

Dr. Greve 1899

YEAR

Maxim 1991

Gerimax 1981

Blenda 1935 Sun 1966 Jif 1977 Define 2001Nutrilett 1989



Longo vital 19741974

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Examples:

Orkla portfolioUnprecedented portfolio of strong market positions

Textiles (grocery)

76%Market share in

Norway

Frozen pizza

77%Market share in

Norway

Food supplement

78%Market share in

Norway

SOURCE: NIELSEN RETAIL MARKET SHARE; RTM PER MARCH 2014

Confectionery

81%Market share in

Estonia

Caviar (cod roe spread)

77%Market share in

Sweden

Caviar (cod roe spread)

77%

Snacks

41%Market share in

Denmark

Fabrics cleaner

79%Market share in

Norway

Weight loss

78%Market share in

Norway

Food supplement

82%Market share in

pharmacies in Denmark




Examples:Food supplement

65%Market share in Denmark

Food supplement

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Orkla Health makes it easier and more attractive to live healthy. This is reflected in our mission statement:“Healthy living made easier”Henning SøgaardManaging Director & CEO at Orkla Health

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ORKLA HEALTH - A MERGER OF 4 LEADING FOOD SUPPLEMENT COMPANIES: - PETER MØLLER (NO), COLLETT PHARMA (NO) & DANSK DROGE (DK) AND CEDERROTH (DK)- COMPANY NAMED AXELLUS IN 2007 AND IN 2014 IT WAS RENAMED ORKLA HEALTH

ORKLA HEALTH IS THE LEADING SUPPLIER OF FOOD SUPPLEMENTS IN THE NORDIC REGION

WE REPRESENT MANY OF THE BEST KNOWN LEADING FOOD SUPPLEMENTS AND HEALTHY BRANDS, SUCH AS MÖLLER’S®, GERIMAX®, MAXIM®, LITOZIN®, PIKASOL® AND NUTRILETT®

ALL ORKLA HEALTH BRANDS RELATE TO THE SEGMENTS: HEALTH, NUTRITION AND WELLNESS

ORKLA HEALTH IS AMONG THE TOP 10 FOOD SUPPLEMENT COMPANIES IN WESTERN EUROPE


Welcome to Orkla Health


Our key strength is innovative products that are tailor-made and developed for the various consumer segments. Our history and focus on continuous development gives us unique experience, expertise and credibility.This enables us to better answer our consumers’ needs by improving existing product formulations and deve-loping new products and solutions. We continuously strive to become better. Our Scandinavian heritage puts focus on values such as quality, purity and sustainability. Orkla Health offers products and solutions for health and wellness which makes it easier and more attractive to live healthy. This is reflected in our mission statement:

“HEALTHY LIVING MADE EASIER”

Our knowledge about nutrition, health, our consumers, customers and our markets in combination with culture built on our values: BRAVE - TRUSTWORTHY - INSPIRING- will enable us to follow our mission and to achieve our goals. Orkla Health aims to be a preferred supplier in our home markets and an important player in selected niche markets internationally.

The health expertWe believe that competence is developed through the process of continuous improvements over a period of time. With 160 years of experience and highly compe-tent employees, we are proud to call Orkla Health the health expert. Orkla Health has over 480 employees who work together to ensure the quality of our outstanding health products to our consumers satisfaction.

Orkla Health- What can we offer?



Orkla Health- History

How it startedOrkla Health has more than 160 years of experience in production and sales of food supplements.

In 1854 Möller’s was established in Norway and became revolutionary in the processing of cod liver oil. In 1933, Collett Pharma was established in Norway and was known for the brands Nyco and Sanasol and the range of Collet vitamins.And in 1944 Dansk Droge was established in Denmark. Dansk Droge evolved from being a trading company to a pharmaceutical company, and furthermore it became a trendsetter for the distribution of food supplements in grocery chains.In 1990, Möller’s became a part of Orkla. Orkla pur-chased Collett Pharma in 2005 and a year later in 2006 Dansk Droge, and thus Axellus was established as one joint company based on Möller’s, Collett Pharma and Dansk Droge in 2007. In 2014 Axellus was renamed Orkla Health. Orkla Health is working on continued growth through consumer understanding, product innovations and acquisitions.

We produceOrkla Health manufactures and distributes a wide range of supplements: Vitamins, herbal supplements, weight loss products and sports nutrition in the Nordic region and the rest of Europe with an annual revenues of ap-prox. 1.8 billion NOK.

The preferred supplierOrkla Health is the preferred supplier in our home markets Denmark, Norway, Sweden, Finland, Poland, Czech Re-public, Lithuania, Latvia and Estonia, where we have our own companies, and a major player in selected niches in-ternationally recognized through distributors. We are the market leader in most of our product categories.

ORKLA HEALTH HAS MORE

THAN 160 YEARS

OF EXPERIENCE

Orkla Health



Orkla Health distribution map

:20:20

REVENUE: EUR 190 MILL / NOK 1.8 BILLION

APPROXIMATELY 480 EMPLOYEES

ORKLA HEALTH OFFICES IN 7 COUNTRIES

ABOUT 90 MILLION CONSUMERS

EXPORT BUSINESS TO 35 COUNTRIES ON 5 CONTINENTS

APPROXIMATELY 70 BRANDS

APPROXIMATELY 1500 SKUs





Top 13 Brands in Orkla Health 2015

Möllers Nutrilett Gerimax/ Maxim Livol Pharbio HUSK Collett Longo UniKalk LitoZin/ CuraMed Samarin Bodymax LitoMove

21%

15%

5%5%

4% 3% 3% 3% 3% 3%2% 2%

3%

Orkla Health International Brands

UNIQUE PATENT PENDING FORMULA

LITOZIN®

PART OF A LOW CALORIE DIET PART OF A LOW CALORIE DIET

Omega-3 Energy products

with Ginseng

Joint Care Cold &

Caugh

Weight Manage-

ment

DigestionFibre

supplement

SportNutrition


3%

22:

MöllersOmega-3

What is omega-3?All cells in the body need omega-3 fatty acids to function properly. The body can not produce them itself, but depends on getting omega-3 added through the diet, either through food or food supplements.

Omega-3 fatty acidsMöller’s is an expert in the field of cod-liver oils and omega-3 acids. Cod liver oil is purified fat oil, obtained from the fresh livers of codfish or other fish from the Gadidae family. It contains omega-3 fatty acids and vitamins A and D, which are important for the health. DHA and EPA are the most important omega-3 fatty acids. DHA and EPA are found in marine omega-3 and have the best documented beneficial health effects of all omega-3 fatty acids.

Möller’s Cod Liver Oil is a rich source of marine omega-3 from wild Norwegian Arctic cod. You get 1,2 g omega-3 per daily recommended dose, which is more than most omega-3 products on the market.

Why do we need omega-3?Omega-3 fatty acids from fish (DHA+EPA) have documented effect on heart, circulation, brain and vision. It is especially important for pregnant women and children to get a sufficient intake, since omega-3 is essential for the optimal development of brain and vision.

Highest quality omega-3 since 1854Möller’s originates from the pure and cold waters of Lofoten, Norway. This is where we catch the wild Arctic cod, which has been used in our cod liver oil since 1854. Our long history has given us unique knowledge about the best raw material, where to find it and how it must be processed to provide great tasting and pure products.

Strict quality controlMöller’s is produced at our own factory in Norway, where we have strict quality controls. In fact, the quality standards for Möller’s are far stricter than those put forward by the authorities in Europe and Norway. We can therefore guarantee that our products are of highest quality, purity and freshness.

Award-winning tasteMöller’s has been awarded the prestigious Superior Tas-te Award for the quality and taste of our cod liver oil. The award is distributed by the International Taste and Quality Institute (ITQI), Brussels.

Documented effect There are over 15 000 scientific articles describing the be-neficial health effects of marine omega-3 fatty acids, DHA and EPA. Omega-3 has a documented positive effect on heart, brain and vision.

WHAT MAKES MÖLLER’S UNIQUE?

✓

From fish to bottle



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Möller’s Cod Liver OilMöller’s Cod Liver Oil is a unique combination of natural omega-3 from wild Arctic cod and vitamins A, D and E. A daily dose (5ml) of Möller’s Cod Liver Oil gives you the generous amount of 1200 mg omega-3. Ome-ga-3 fatty acids (DHA+EPA) have documented effect on heart, brain and vision. Vitamin D contribute to the nor-mal function of the immune system and maintenance of normal bones. Möller’s Cod Liver comes in flavors: natural, lemon and tutti frutti.

Möller’s DoubleMöller’s Double contains the same benefi-cial nutrients that you find in Möller’s Cod Liver Oil, only in capsule form. A daily dose of 2 capsules provides you with 640 mg omega-3.

Möller’s omega-3 fishMöller’s omega-3 fish provides the same healthy omega-3 and Vitamin D as found in Möller’s Cod Liver Oil, and has a great flavor of fruit. The product contains no artificial colors or sweete-ners. The great tasting fish can be en-joyed by both children and adults.

Möller’s omega-3+Möller s Omega-3 + contains highly con-centrated omega-3 from fish. Omega-3 fatty acids is a natural part of the cells in our body and has a documented effect on the heart, brain and vision.

Möller’s omega-3 Heart and JointsBoth Möller’s Heart contains a uni-que blend of natural omega-3 from fish (DHA + EPA) and plant (ALA). The ingredients have been carefully chosen for their documented effect on cholesterol and blood pressure. Möl-ler’s Joint combines efficient nutrients that help against stiff and sore joints. Möller’s joints contains Omega-3 from fish, ginger extract and documen-ted ingredients like vitamin D and copper.

Möller’s PharmaMöller’s Tran Pharma D + with lemon flavor contains important nutrients such as omega-3, and A, D, and E vitamins.

Möller’s Pharma Active is developed with the 3 key ingredients omega-3, magnesium and vitamin D, and is therefore tailored with ingredients for the active seniors.




Möller’s

Range

that help against stiff and sore joints. Möller’s joints

24:

GerimaxEnergy, vitamins and minerals

Energy, vitamins and minerals Fatigue and lack of energy – a universal problemIn our modern world, we are facing an increasingly de-manding life both at work and at home that can result in overload, stress and lack of energy. There are many ways to get extra energy. Some of the strongest sources to new energy are found in nature: vitamins, minerals, anti-oxidants and ginseng. Gerimax products are unique for-mulas that combine vitamins and minerals with our GGE Ginseng Extract that will help you to get extra energy and cope with life at its best.

Ginseng – An herbal plant with a 4000 year pedigreeGinseng properties have been known for more than 4000 years. The ginseng root contains active substances called ginsenosides and a number of nutrients important to the human body. The pharmacological effect of ginseng is more universally recognized than for any other plant. This is due to the fact that the ginseng root contains many different active ingredients that have a so-called adaptogenic effect. Ginseng will stimulate many body functions like the immune system, brain, and various organs and muscles and helps you face demanding situations.

Gerimax – the Energy Expert since 1981Gerimax was launched in Denmark in 1981 and is marke-ted today in more than 20 countries. With more than 30 years of experience in product development, consumer research and clinical studies, we have unique expertise within the energy segment. Gerimax offers a unique and broad range of energy-giving supplements targeting dif-ferent energy needs and target groups. Manufactured in our own factory in Denmark under strict quality control, we only use the best raw materials for optimum quality products.

GGE Ginseng ExtractThe active ingredients help to fight problems related to fatigue, body and mental energy as well as the immune defense.

Documented EffectMore than 70 international studies now confirm the posi-tive effects of ginseng. Some of the double blind placebo controlled studies have been carried out using Gerimax.

Therefore we can proudly state that Gerimax helps to:• Promote vitality• Maintain physical and mental capacity• Promote alertness• Contribute to good cognitive performance• Support the immune system

WHAT MAKES GERIMAX UNIQUE?

Energy, vitamins and minerals

situations.



:25

Gerimax

Range

Maintain the energy level Fights fatigue – gives new energy.A complete food supplement that ensures your daily in-take of vitamins, minerals and antioxidants. Gerimax Daily Energy also contains ginseng that is proven through re-search to give energy, fight fatigue and stress, have be-nefits for both mental and physical performance.

Gerimax Daily Energy is a combination of vitamins, minerals and 100 mg GGE® Ginseng. Available in tablets & effervescent.

Gerimax Daily Energy 50+ is a combination of vita-mins, minerals and 100 mg GGE® Ginseng formulated especially for people above 50. Available in tablets.

Gerimax Sport is a combination of daily multivitamin, minerals, white tea and GGE® Ginseng. Available in tablets.

Rebuild the energy levelPure ginseng for concentrated energy cure. Our strongest ginseng food supplement containing pure GGE® ginseng extract that is proven to give new energy when you need itthe most –e.g. after illness or stressful periods.

Gerimax Ginseng GGE® Ginseng contains 200 mg of concentrated ginseng. Available in tablets or in liquid form.

Quick energy boostQuick energy boost within 30 minutes

Gerimax Extreme Energy contains the nature’s stron-gest herbs that provide high levels of energy within only 15 – 30 minutes in order to handle demanding physical and mental challenges. Gerimax Extreme energy is a combi-nation of GGE® Ginseng, Guarana. Available in tablets or liquid form.

Others




26:

LITOZIN®

Joint care

Joint health is a global health concernJoint problems affect more and more people throughout the world. The number is growing due to our change in lifestyle, diet and increased life expectancy. Nearly one in four adults is affected by longstanding musculoskele-tal problems causing limited mobility. This development in society calls for increased focus on joint health.

Why do we need LITOZIN®

Many experience discomfort in knees, hips, shoulders, hands or ankles, causing a loss of the overall quality of life. Conventional products for joint health does not al-ways fit all people. Therefore people facing joint issues are continuously looking for different product solutions to improve their condition.

Unique rose hip supplement LITOZIN® is a natural dietary supplement, which helps maintaining healthy and flexible joints. It is produced from enhanced rose hip powder applying a unique patent pen-ding manufacturing method. Only carefully handpicked, wild rose hip berries, growing in pristine surroundings of Chile, are used in the product. LITOZIN® contains active complex of Rosenoids®, which is the optimal complex of key components in rose hip, all functioning together on different mechanisms beneficial for joints. Rosenoids® complex consists of carotenoids, flavonoids, triterpenoic acids, galactolipids and added vitamin C.Feel the difference!

The Science behind LITOZIN®

The effects of rose hip on joint health are very well documented. A recently published study on discomfort in knees shows an average reduction of 29% in the level of discomfort amongst the participants. This reduction is even achieved with just 3 capsules a day, where more conventional rose hip products require 6. The results confirm the potency of LITOZIN® with Rosenoids®. Furt-her studies on the efficacy of LITOZIN® with Rosenoids® are underway to additionally support the effects.

WHAT MAKES LITOZIN® UNIQUE?

UNIQUE PATENT PENDING FORMULA

LITOZIN®



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Litozin

Range

The LITOZIN® product range is tailored to suit different needs and methods of usage. It can either be swallowed as pills, dissolved in water or sprinkled over a meal and is available in different deliver formats such as capsules, powder or sachets.

LITOZIN® CapsulesRose hip for maintenance of healthy and flexible joints.Vitamin C contributes to normal collagen formation for the function of cartilage and bones. One capsule contains: 750 mg of unique clinically documented rose hip powder. Capsule shell: gelatin.Reccomended daily dosage is 3 capsules

LITOZIN® COLLAGEN - WITH COPPER, VITAMIN C & ROSEHIP EXTRACT

Collagen is a protein that exists in legs, cartilage and connective tissue. Vitamin C contributes to normal functions of bones and cartilage and the protection of cell constituents from oxidative damage, together with regeneration of the reduced from vitamin E. Rose hip helps maintain healthy and flexible joints.Copper con-tributes to the normal formation of connective tissues.

LITOZIN® GLUCOSAMINE - WITH COPPER, VITAMIN C, MAGNESIUM & ROSEHIP EXTRACT

Glucosamine is a sugar substance, or more precisely an amino-monosaccharide, which is extracted from shell-fish and is a natural part of cartilage in our body. Vi-tamin C contributes to normal functions of bones and cartilage and the protection of cell constituents from oxidative damage, together with regeneration of the re-duced from vitamin E.Magnesium contributes to the maintenance of normal bones and normal muscle function.Copper contributes to the normal formation of conne-ctive tissues.

LITOZIN® PowderRose hip for maintenance of healthy and flexible joints Ingredients: Wild rose hip powder

LITOZIN® powder is the best from nature and contains only wild growing rose hip powder – nothing else is added. It is produced from carefully hand-picked berries, while components of rose hip are preserved through a gentle drying and processing method. Natural solution to support your healthy joints.





HUSK®

fibre supplement

A healthy balanceThe HUSK® products are a line of products developed to help maintain a healthy balance of the stomach. The effect of Psyllium husks, in HUSK®, has been documented by numerous studies.

Orkla Care exports the herbal medicine HUSK® Psyllium-husk along with the dietary supplement Husk®fibre and FiberHUSK® for cooking. In the Nordic countries and major parts of Europe our consumers benefit from the high fibre content of the Psyllium husks.

HUSK® products HUSK® PRODUCTS was founded in 1979 by Esther and Werner Ratje. The beneficial effect of Psyllium husks for stomach problems was discovered by Werner Ratje after a meeting with an Indian businessman, who dis-solved a powder made out of these husks in a glass of water to prevent an upset stomach. This aroused Wer-ner Ratje’s curiosity who then set out to help more peo-ple to obtain a healthy stomach.

It was an important recognition when HUSK® Psyllium husks was approved as a herbal medicine for constipa-tion, diarrhoea, irritable bowel syndrome and elevated cholesterol by the Danish Health and Medicines Au-thority in 1996. Today HUSK® Psyllium-husk is recommended by doc-tors, specialists and dieticians, and the product also helps patients in Danish hospitals.Esther and Werner Ratje managed the company until 2008, when their son and daughter, Bettina and Mi-chael Ratje, took over. In 2015 the family business was sold to Orkla Care, who took over the continuation of the product line.

The HUSK® products have the highest purity of 98-99 %, and we therefore deliver the finest quality of Psyllium husks. All products are analysed in Danish laboratories and all our Indian suppliers are approved by the Danish Medicines and Health Authorities. Our suppliers are regularly audited to ensure the best quality, both in production and the finished product.

Psyllium husks contain 85 % dietary fibres. The majority of these are water soluble fibres, but cannot – despite the name – dissolve in water. However, the fibres absorb a minimum of 40 times their own weight and form a gelatinous mass providing the stomach and intestines something to work with, thereby giving you a better digestion.

Furthermore the fibres give you a feeling of fullness due to their increased volume in the stomach. This can help to you if you are on a diet – and also to maintain regular bowel functions during the diet.

WHAT MAKES HUSK® UNIQUE?



HUSK

Range

HUSK® – for a healthy stomach every dayThe herbal medicine HUSK® Psyllium-husk is available in both powder form and in capsules. HUSK® Psyllium-husk is effective against constipation, diarrhea, irritable bowel syndrome and elevated cholesterol. The effect is due to the beneficial Psyllium husks from the Indian plant Plan-tago ovata Forssk. The product is completely natural and contain no additives - only component are the fibre rich psyllium husks, which contains 85% fibre. The fibres in Psyl-lium husks are difficult to digest, which is a benefit to your stomach. Instead of being digested the fibres absorb fluid and increase in volume.

Husk®fibre - Great digestion with great tasteHusk®fibre is a dietary supplement that helps digestion. Husk®fibre contains pulverized Psyllium husks with an added fresh flavor of lemon or blackcurrant. Psyllium husks in Husk®fibre works by absorbing liquid and form a gelatinous mass that gives the stomach and intes-tines something to work with and increases the intestinal movements.

FiberHUSK® - High-fibre foodsFiberHUSK® is a high-fibre product for baking and cooking. It also suitable for those who live by the low calorie principle, and for those with gluten intolerance.- Cook and bake delicious high-fibre foods and pastries.

- A completely natural product with no additives.- Contains 85% of water-soluble fibres.- A great capacity to bind liquid.


:30

SAMARIN®

For upset stomachs

Fast and gentle reboot of your stomachSamarin is a natural fruit salt product that has a fast effect on heartburn.

Heartburn and reflux are caused by acids produced in your stomach, lowering the pH value. Samarin neutra-lizes and stabilizes the stomach acid and lift the pH to normal level.

HistorySamarin was launched back in 1923 and since then has been one of Cederroth’s most important brands.

It all started at the Cederroth Technical Factory Shop in Stockholm, which was sort of a healthcare pharmacy with an assortment of no less than 143 products, inclu-ding fruit salts. In 1923, Christian Cederroth developed his own fruit salt and launched it as Samarin. It was an instant success. With his uncanny skill for marketing and advertising, Christian Cederroth managed to build Samarin in the minds of the consumer and the produ-ct’s success was so great that he decided to invest eve-rything in fruit salts.

Samarin allows you to enjoy lifeSamarin is Scandinavia’s most well-known antacid – 9 out of 10 Swedes are familiar with Samarin. This market leading consumer product is synonymous with a quick fix for an upset stomach. Development of the product continues in order to simplify, improve and spread Sam-arin to more users.

Samarin is available in many types of packaging and flavours to meet our consumer’s needs, such as indi-vidual sachets of Samarin Original or Peach/Lemon, effervescent tablets (perfect for people on the run) and chewable mint-flavoured tablets. Samarin has been an approved natural medicine since 1995.

Samarin is a unique product with a guarantee for instant relief.Dosage : Adults: 1 sachet or tablet max. 4 times daily.

WHAT MAKES SAMARIN® UNIQUE?



:31

Samarin neutral tastePacked individually in a carton that contain 18 or 36 dosage bags.

Samarin Antacid Spearmint Chewable tablets – 24 tablets are packed in a blister pack, 1 tablet is equal to one dosis.

Samarin

Range


UNIKALK®

Strong bones

Strong bones are the result of saving up. Bones are alive. From birth throughout your life, bone tissue is constantly being built up and broken down. Therefore bones need calcium every day. Dairy products (milk and cheese) and leafy green vegetables (broccoli, spinach and kale) are the most important sources of calcium in the diet. Vitamin D is important for normal calcium absorption, and is found in foods (20%) such as oily fish, meat and eggs. Vitamin D is also formed in the skin when exposed to sunlight (80%). However, vitamin D is not activated until it has passed through the liver and is in the kidneys. At certain times of year it may be very difficult to get the recommended amount of vitamin D from sunlight (winter) and from your diet. Daily weight-bearing exercise is also important for the bones. In fact, when the bones are used, they become stronger.

Your body needs calcium for:• Maintenance of bones• Normal function of muscles and nerves• Its central role in cell division and the

specialisation process• Normal blood clotting• Maintenance of healthy teeth and nailsYour body needs vitamin D for:• Normal absorption of calcium from the intestines• Normal utilisation of calcium in the body• Normal muscle function• Normal functioning of the immune systemYour body needs vitamin K2 for:• Contributes to the maintenance of the bones• Normal blood clotting

UniKalk®- for everyone who does not get enough calcium, vitamin D and vitamin K2.

If you do not eat a healthful and varied diet rich in calcium and vitamin D, with lots of exercise and sunshine, you should preferably change your diet. Alternatively, you could supplement your diet with calcium. A daily supplement of UniKalk® is an easy way to maintain your bones and prevent calcium and vitamin D deficiency.

UniKalk® tabletsWhat should we eat and drink?A few people meet their daily requirements for calcium and vitamin D from their diet. If daily you consume less than 1/2 litre of milk, a couple of slices of cheese, green vegetables and oily fish, you should consider adjusting your diet or adding a calcium supplement containing vi-tamin D and/or vitamin K2. To ensure maximum absorp-tion of UniKalk®, you should take 1 tablet with each meal.

UniKalk® is easy to takeUniKalk® is available as easy-to-swallow divisible tablets with a smooth surface, and as chewable tablets with a fresh lemon flavour for adults and strawberry/raspberry or blackcurrant flavours for children. UniKalk® tablets are stamped with the logo so they are easy to recog-nise. UniKalk® contains calcium carbonate and vitamin D (D3 - cholecalciferol). Vitamin D (D3 - cholecalciferol) is produced from lanolin. All other ingredients in Uni-Kalk® are of mineral/vegetable origin.

WHAT MAKES UNIKALK® UNIQUE?



Unikalk

Range

UniKalk® ForteWhen do you need UniKalk® Forte? A higher need for vi-tamin D can occur for many reasons. The older your are,

the more important your need for additional vitamin D. This applies to both men and women. Similarly, for the elderly and people who have trouble walking, it may be difficult to get out into the sunshine or eat the same amounts as previously. Younger people can also experience a general deficiency of calcium and vitamin D and require a supplement

UniKalk® MegaWhen do you need UniKalk® Mega? Per-haps you are among those who occasion-ally drink milk, eat yoghurt or a few slices of cheese. This means that you get some, but not enough, calcium from your food. If you also need a high-dose vitamin D sup-plement, UniKalk® Mega may be the right choice for you.

UniKalk® SilverWhen men and women turn 50Around 50 years of age, there is an increas-ing need for calcium to maintain normal healthy bones. In fact bones are just like cars; the older they are the more you need to do to maintain them. The older you are, the more your need is calcium and vitamin D, and this applies equally to men and women.

UniKalk® Silver and Forte K2UniKalk® Forte K2 and Uni-Kalk® Silver K2 are two UniKalk® products which in addition to 400 mg calcium and 10 mcg or 19 mcg of vitamin D per tab-

let also contain vitamin K2. Vitamin K2 contributes to: Maintenance of normal bones. It is necessary for activa-tion of osteocalcin, the protein that builds calcium into the bones.

UniKalk® PlusUniKalk® Plus for adults, and preg-nant or breastfeeding womenUniKalk® Plus is a good, easy supple-ment which ensures that you get the right amount of calcium and the right dose of vitamin D, i.e. 400 mg calcium and 5 mcg vitamin D.

UniKalk® KidsUniKalk® Kids for Plus for children and teenagersEither UniKalk® Kids or UniKalk® Plus (400 mg calcium and 10 mcg vitamin D) will provide your children with their daily need for calcium and vitamin D. UniKalk®

Kids is a chewable tablet that is safe for the teeth and has a delicious strawberry/raspberry or blackcurrant flavour. UniKalk® Plus is an easy-to-swallow, scored tablet with a smooth surface.


LONGO VITAL®

Multivitamin

More than an ordinary multivitamin for over 40 years!The story of LongoVital began in 1974. After a long and effective working life, Professor and Physician, Flem-ming Nørgaard started to feel unwell and without vitality. He therefore asked several of his medical colleagues to examine him, but they could not find concrete signs of illness, and asked him just to take it easy.

One night Flemming Nørgaard ate a very spicy dish at a restaurant. The day after that he felt a lot more ener-getic and set out to investigate whether there were in-gredients in the meal that could explain this. He learned that several of the flavor enhancing herbs and spices for many years had enjoyed recognition for their quali-ties in the ”folk medicine”.

With scientific approach he experimented both on him-self and his wife to find the right combination of herbs and vitamins. Many attempts later, the right combina-tion was finally discovered and LongoVital Classic cre-ated.

Today LongoVital is one of Denmark’s best-documen-ted supplements with high quality ingredients and a uni-que combination of vitamins and natural herbs.

10 studies10 studies have been made on Longo Vital Classic. On that basis LongoVital Classic is recommended by many Danish dentists against blisters, cold sores and periodon-tal disease. It is also being recommended by many Danish doctors for patients suffering from Sjögren’s syndrome

Natural ingredientsThe herbs in Longo Vital are all well known as herbs used in herbal medicin. We only use the best quality natural herbs for the production of LongoVital - never extracts!

Facts about vitaminsVitamins are organic material that are formed from plants or bacterias. They are necessary to all humans as they transform our food into energy. If we lack a vitamin we will experience a deficiency condition eg scurvy.

We get about 1 gram of vitamin per day (2.3 kg of food).

WHAT MAKES LONGO VITAL® UNIQUE?



longo vital

Range

Longo vital classicA full daily dose of all the most important vitamins and 6

Longo vital + GinsengA full daily dose of all the most important vitamins and 6 herbs + Ginseng.

Longo vital + AcaiA full daily dose of all the most important vitamins and 6 herbs + Açai, + Selenium, + Extra C and + Extra E

Longo vital 50+A full daily dose of all the most important vitamins and 6 herbs + Extra B6,+ B12, + Extra D3, + Folate, + Calcium, + Magnesium and Zinc

Longo vital sportA full daily dose of all the most important vitamins and w6 herbs + Extra C, + Extra D, + Magnesium, + Iron, + Zinc, + Copper and Manganese.

Longo kidsComplete vitamin for kids with both vitamins and mineralsFree of sugar and sweetened with Stevia and with natural aromas and colour. Chewable tablets with Strawberry/Blackcurrant taste.

Longo omega-3 premiumVery high quality fish oil 1000 mg capsules – 630 mg Omega-3

Longo omega-3 sportHigh quality fish oil with added Magnesium, C and D vitamin 620 mg capsules – 400 mg Omega-3

Longo calcium800 mg calcium + 25mcg D3

Longo B completeComplete B-vitamin med indehold af Biotin ”skønhedsvitaminet”

Longo C strongStrong C-vitamin with500 mg C-vitamin per tablet

Longo D3 strongA strong D-vitamin

Longo HemoJernIron supplement with both haemo iron and non-haemo iron . Gentle for the stomach.

Longo EchinaceaA well-known supplement against cold with Echinacea, C-vitamin and Zinc

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NutrilettWeight management

Nutrilett -makes weight loss easyNutrilett is the best documented weight loss brand in the Nordics with a wide selection of products with delicious taste. Nutrilett offers protein meal replacements that will give consumers a positive experience and a guarantee for a safe and credible weight loss without the feeling of hunger.We know that it is hard to maintain the weight that has been lost, Nutrilett helps control the calorie intake. The bars and smoothies are perfect as meal replace-ments to manage weight. We know that taste is impor-tant in whatever meal, so our priority is to make great tasting bars and smoothies. Consumer research has also shown that we in fact have the best dieting products in the Nordics.

Largest weight manage-ment brand in the NordicsNutrilett was established by the Norwegian/Danish doc-tor Lars H. Høie in 1989. Lars H. Høie was working with the prevention of overweight in relation to cardiovascu-lar disease. Through research, he found that low calorie powders with high quality soy protein would contribute to weight loss when used as a diet.He continued his research within this field, and the results were convincing. It was apparent that these type of prod-ucts could benefit all people that were overweight – and so the Nutrilett Very Low Calorie Diet (VLCD) powders were born.

Nutrilett contains all nutrients the body needs in a day: Protein, vitamins, minerals and fibers.Nutrilett meal replacement products are high quality shakes, bars and smoothies. Nutrilett is easy to use and to take on-the-go.

Nutrilett -your guarantee for weight lossNutrilett is a complete and controlled soy based diet solution. The soy protein is a high quality plant protein comparable to high quality animal protein (e.g. beef, milk, eggs). The soy protein used in Nutrilett achieves the maximum PDCAAS value of 1, meaning that it is a nutritionally complete protein.

Strong quality control All factories are audited by Orkla Health, and suppliers are continuously evaluated and revised. The specifications of the Nutrilett products are ap-proved by the Development and Quality Departments before producing the products - strictly controlled according to legislations for dieting products.

Documented effectThe best documented weight loss brand in the Nordics!As many as 20 clinical studies have been done on the Nutrilett Very Low Calorie Diet powders. All studies prove that the Nutrilett powder products are guaran-teed to give quick weight loss when used as prescribed.

Therefore, we are proud to say that Nutrilett is the best documented dieting product in the Nordics.

WHAT MAKES NUTRILETT UNIQUE?



Nutrilett Get startedNutrilett VLCD is complete meal replacement for treatment of obesity. The VLCD products are based on high quality soy protein and contains 13 vitamins and 14 minerals. – Soups and shakes

Nutrilett Smart mealNutrilett smoothies and bars contain just over 200 kcal, with high content of protein, 12 vitamins and 11 minerals, essen-tial fatty acids, amino acids and fiber, the body gets many of the important nutrients it needs in a meal.

Nutrilett snack smartThe bars are not meal replacements like the other bars from Nutrilett, but a clever and tasty snack that helps you watch your calorie intake.

Nutrilett breakfastNutrilett breakfast are two different bars and shakes, that can be used to begin the day.




Nutrilett

Range

38:

Value chainFour modern production facilities

Ishøj factory, Denmark: Northern Europe’s largest production of Vitamin and Mineral Supplements

Ålesund, Norway: Full scale plant with access to the highest quality raw material available

Peter Møller factory, Norway: The first cod liver oil and fish oil factory in Norway

External sourcing: Strategic value of cooperating with selected external suppliers

Lynge factory, Denmark: Production at the factory in Lynge, is GMP classified.


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Scandinavian qualityWe produce most of our brands at Orkla Care’ production sites in Norway and Denmark. This enables us to have full control of the total value chain, ensuring the highest quality and safety of our products.

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You can also visit our website orklahealth.com for more information about our company and products.

You can also visit or write us at Orkla Care A/SIndustrigrenen 10, 2635 IshøjDenmark

PRINTED IN DENMARK, 2016MADE BY ORKLA HEALTH A/S

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