NEWSLETTER/ September 2011INTERNATIONAL NETWORK

GRAZIA INTERNATIONAL NETWORK WELCOMES TWO NEW EDITIONS: GRAZIA BOSNIA–HERZEGOVINA & GRAZIA MACEDONIA

INTERNATIONAL NETWORK

INTERNATIONAL NETWORK

THE IT BAGS OF MILAN FASHION WEEK 1-Carla Vanni, Grazia International: 2-Jane Bruton, Grazia

UK; 3-Hilmar Mulder, Grazia Holland; ; 4-Pimonrachada Vanichvoranant, Grazia Thailand; 5-Aliona Peneva, Grazia Russia; 6-Claudia Ten Hoevel, Grazia Germany; 7-Thelma McQuillan, Grazia Australia; 8-Anne Raybaud, Grazia France; 9-Ekta Rajani, Grazia India; 10-Paula Reed, Grazia UK; 11-Alisa Zhidkova, Grazia Russia

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Grazia Editors-in-chief...

... and fashion directors!

Once again, Grazia International Network’s bags were the most popular gadgets. Created exclusively for Fashion Week, the bag was given to all fashion insiders who, between fashion shows, could browse several of the complimentary copies of 16 international editions of Grazia included in the bag. Even Grazia Editors-in-chief and fashion directors had their pictures taken on the street with the coolest bag of the moment!

Milano Fashion Design, promoted by Mondadori Group with its magazines Grazia and Interni and with the endorsement of the city of Milan, returned during Milan Fashion Week. In Piazza Liberty, the new location designed by Michele De Lucchi and Matteo Vercelloni in the heart of the Milan shopping area, twenty fashion brands presented their latest collections to the city, in cooperation with Maybelline NY and L’Oréal Professionnel, which did the makeup and hair. Famous fashion brands such as ALV Andare lontano, Conbipel, Diegom, Eightsin, Il Gufo, Kokka, Luciano Soprani, Mabrun, Malloni, Naturino, Nenette, Paolo Casalini, Rifle, Swissies, Triumph, Woolrich and Yes Zee animated the heart of the city for five days and concluded on Sunday dedicated to childrenswear. For the first time, the Fashion Houses were joined by a section dedicated to clothes designed by new talents, the students of the Italian branches of Accademia del Lusso.

INTERNATIONAL NETWORK ITALY

Milano Fashion Design

Grazia Italia signed an important contract with Olaz to present the cosmetic brand’s new product.The launch of the “Regenerist” cream was supported in the weekly magazine with tests for readers and the development of a related communication campaign through a partnership that lasted 6 months. What’s more, the campaign also included activities in the magazine, on the website grazia.it, and the final event: the opening of an Olaz temporary shop on the chic downtown Corso Garibaldi in Milan, with yoga lessons, facial exercises, and advice for healthy nutrition. It was a hit with the public: the special courses and appointments with Anatasia Achilleos, the brand’s ambassador and beauty expert, were already filled to capacity on the first day of registration.

GRAZIA & OLAZ

INTERNATIONAL NETWORK FRANCE

Grazia France is once again a star of Paris Fashion Week! Using the fashion show format, girls dressed as pussycats took the stage of the Tuileries Gardens before the Lanvin show on Friday, September 30, to do the Grazia Cat..Walk! At the same time, copies of Grazia and cat-shaped Grazia balloons were handed out to the audience! The entire path from the entrance of the Tuileries to the subway stop was covered with fabulous “Catwalk by Grazia” tags to indicate the path, where the girls were standing. Meanwhile, two Fiat 500 displaying “Catwalk by Grazia” were placed at the disposal of fashion editors for transportation during Fashion Week. For Grazia’s next catwalk, readers could wait for Chanel’s show!

CatWalk by Grazia

WATCH THE VIDEO ON

http://www.youtube.com/watch?v=C_eDWoBSfss

INTERNATIONAL NETWORK UK

GRAZIA HITS LONDONFASHION WEEK

THE BIGGESTEVER ISSUE

The demand for advertising space in this issue was so great that there has been a waiting list for months. Plus, many brands also chose to advertise in other issues during the month, which meant that all September issues were bigger. Subscribers received a special edition Anna Dello Russo cover.A supporting trade marketing campaign followed in and around key London Fashion Week venues with follow-up consumer activity targeted at London commuters the following week. All were based on the now famous campaign slogan: ‘Have you got your Grazia?’

Grazia UK launched its biggest issue ever – its first bound edition. This London Fashion Week issue, which became a must for brands, is a true collector’s item. Grazia was at LFW, presenting its

Perfect Bound issue and a Grazia goody bag to guests attending the Peter Pilotto, Christopher Kane, Erdem and Burberry shows. Anna Dello Russo was photographed with the issue in which she is featured.

INTERNATIONAL NETWORK CHINA

Once again, Grazia China was a protagonist of the New York and Milan Fashion Weeks, inviting Chinese celebrities Yang Mi and Huo Si Yan to the events this past September.This invitation was a joint promotion with two major cosmetic brands: respectively, Chanel for Yang Mi and Estee Lauder for Huo Si Yan. With Grazia China’s arrangement, the two celebrities attended the must-see fashion shows such as Fendi, Versace, Gucci, and DKNY.The project was extremely successful in terms of publicity and PR. It also caught the interest of readers and received remarkable responses and feedback on China’s No.1 micro blog, WEIBO.

HUO SI YAN@ NEW YORKFASHION WEEK

YANG MI@ MILANFASHION WEEK

INTERNATIONAL NETWORK HOLLAND

The 4th edition of the PC Catwalk took place on Sunday, September 4, at PC Hooftstraat, the 5th Avenue of Holland!The spectacular fashion show, called The Accessories Exhibition, presented the latest fashion and accessory trends from all the high-end labels such as Prada, D&G, Etro, Replay, Karen Millen, MaxMara, and Iceberg. Meanwhile, the Creative Director of Style and Haircare Wella Professionals Jeffrey Janssen and his team showed the latest hair trends!What’s more, Grazia had its own fashion block with a selection of all participating brands, which was produced by Grazia Holland’s Fashion Director Cara Schiffelers.Grazia also organized many different activities. Once again this year, Grazia went

hunting for the most stylish girl and awarded her with a e 1000 shopping cheque and a hair makeover by Wella Professionals.New this year was the Scouting Best Reporter award, in cooperation with HTC. Readers, celebrities and bloggers were selected (20 in all) to be fashion reporters, and each got a brand-new HTC Chacha and a VIP front row seat.Using the HTC phone, favourite looks could be photographed and uploaded on the Grazia Facebook page.Before the event, a small shopping guide was included with newsstand sales featuring special offers from all participating shops in PC.More celebrities attended the event compared to the past and press coverage also increased.

320 metres long catwalk, 180 looks, 1200 free front row seats,

6000 visitors...

... THE PC CATWALK IS THE

BIGGEST OPEN AIR FASHION

EVENT IN THE NETHERLANDS!

WATCH THE VIDEO ON

http://www.youtube.com/watch?v=jbEBizB7FtU

INTERNATIONAL NETWORK GERMANY

Grazia Germany NEW DEAL

To celebrate the recent joint venture between Mediengruppe Klambt and Gruner & Jahr and in the occasion of G&J annual Sales & Advertising meeting, Grazia Germany hosted last 27th September a very successful Grazia Evening, an event dedicated to provide to the magazine’s new partner an up-to-date presentation of Grazia’s reach, influence, engagement and unique cross-platform offer across the portfolio. A perfect Grazia Evening for a fresh start with G&J team.

1-Grazia Germany team (JV Media Group KLAMBT & Gruner + Jahr); 2-Nils Oberschelp on the right (G&J Managing Director); 3-Nino Cerone and Ninon Götz (Grazia Germany Deputy Fashion Directors); 4-Claudia Ten Hoevel (Grazia Germany Editor-in-chief) and Kay Labinsky (KLAMBT Managing Director) 5-André Pollmann (Group Style Adv Manager Media Sales); 6-Astrid Bleeker (Grazia Germany Adv Director)

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INTERNATIONAL NETWORK MIDDLE EAST

GRAZIA AND TOPSHOP STYLE WORKSHOP

Grazia Middle East invited readers to join it for an exclusive workshop with Topshop, the only high street retailer to appear at LFW this September. Hosted by Grazia Editor-in-chief, Elaine Greenshields and Junior Fashion & Beauty Editor Naomi Chadderton, Grazia was joined by a whole host of super exclusive VIP guests, with the city’s best designers, bloggers, and fashionistas coming along for the fun. Several lucky readers were also invited to join Grazia in kick-starting the new season in style. Elaine gave participants the low-down on this season’s hottest looks – Glam-Rock, New-Mod and Prim and Polished – guiding us through the must-have pieces this fall, with a few essential fashion insider rules thrown in. Two lucky winners were even picked for a once-in-a-lifetime chance to be on the receiving end of Naomi’s styling and keep the outfit picked for them from the newest Topshop collection, worth DHS 1,000 each! There were also yummy truffles from Sweetbites, great in-store discounts, and a fab goody bag from Topshop.

Naomi Chadderton and Elaine Greenshiends

opportunity to give all Grazia readers the latest news and hottest tips for the coming season. In a region where beauty is so inspired, this was a chance for everyone to get together, share their insider knowledge and expertise and, of course, celebrate all that’s fabulous about beauty in the Middle East.Every day from September 21 to 28, Grazia transformed BurJuman into a beauty haven, with a stage for live demonstrations, tests of the latest beauty products, sharing cosmetic surgery news, and advice from health experts. In collaboration with Bareface, the region’s leading modelling agency, Grazia scouted the Grazia and Bareface ‘Face of 2011’. The lucky winner took home an exclusive contract with Bareface, a jam-packed beauty hamper, and the chance to appear in the pages of Grazia! Every reader that registered with dubaibeautyweek.com received a free gift every day.

Grazia Middle East was thrilled to team up with the BurJuman shopping centre to introduce the first-ever Beauty Week. Not only was this a platform for the industry to show off its talent, but it was also an

GRAZIA BEAUTY WEEK

On the occasion of the first beauty week, Grazia Middle East realized the third Grazia Beauty supplement, which was distributed free with last week’s issue. The Grazia beauty supplement included 48 pages of all the latest health and beauty news. From Chart of Lust, new launches and backstage report to the Grazia Beauty awards, in which whittled through every product that came into the office to introduce readers to the new breakthrough products, from skin saviors to the hardest working hair care. Grazia indulged in safe tanning by testing out all the latest fake tans, explored the new non-invasive youth treatments and spoke to celeb trainer James Duigan to give to Grazia readers special tips about diet!

INTERNATIONAL NETWORK MIDDLE EAST

supplementBEAUTY

30 DAYS OF FASHION & BEAUTY

INTERNATIONAL NETWORK AUSTRALIA

Here is the annual meeting of 30 Days of Fashion and Beauty, the great advertising and marketing operation that during September has affected Grazia Australia with other 17 Australian magazine titles.Launched in Sydney with an exciting launch party with swinging 60s music with Alexa Chung behind the decks, the operation started with a free

Reaching over 8.32 millions consumers via the strongest magazine brands in the country

Over $6,410,225 in PR coverage generated

More than 2.9 million pages viewed on website over campaign period

70 consumers events in Sydney, Melbourne and Brisbane

FLASH!

runway shows were run on the hour every hour, at Lower Town Hall in Sydney.. a free event for all readers. Across the month consumers could register for more than 70 free events via the 30 Days website www.30daysoffashionandbeauty.com.au and indulge in one-of-a-kind giveaways, exclusive shopping discounts and inspiration from the very best experts in the fields of fashion and beauty. Key ambassadors in 2011 include International Ambassador, Alexa Chung, as well as the local faces Alyssa Sutherland, Heidi Harrington-Johnson and Sarah Stephens, all three of whom appear in the brand campaign running in print, online and on the TVC.

Alexa Chung with Grazia Australia Editor-in-chief Kellie Hush

INTERNATIONAL NETWORK RUSSIA

GRAZIA sponsored the premiere of the movie “I Don’t Know How She Does It” with special guest Sarah Jessica Parker! GRAZIA organized a special movie preview for partners and readers at the Formula Kino Gorizont cinema. Lucky readers enjoyed special beauty treatments by Rouge Bunny Rouge makeup artists, Paul Mitchell stylists and Christina Fetzgerald manicurists so they could pose for Grazia photographers who took pictures for their own personalized Grazia cover.

MOVIE PREMIER

The Young Designer Competition is approaching its finale. On September 1, Grazia chose 10 finalists who will present their work in October 2011 at Mercedes-Benz Fashion Week Russia in Moscow and at Aurora Fashion Week in St. Petersburg.Top fashion professionals helped the finalists make high quality clothes with unusual designs based on the competition theme: cruise and eveningwear.The most popular Russian TV stars and celebrities will participate in this presentation, which will definitely receive excellent media coverage!

YOUNG DESIGNER COMPETITION

INTERNATIONAL NETWORK INDONESIA

Mango celebrated its 10th anniversary in Indonesia with many events! In collaboration with Grazia, Mango organized the “Women on Top” Award. The finalists – women of achievement in their community or field – received prizes from Mango. The Grand Prize winner received a Mazda automobile. During the award night, Grazia not only gave readers a chance to attend the party, but also staged a cool competition to award “The Best Dressed of the Evening.”

ManGo anniversary inIndonesia

Grazia Indonesia organized an exclusive event for just 30 readers who received a free makeover by Elizabeth Arden’s makeup artist. These lucky readers also enjoyed special promotions such as a free Ceramide lipstick, special goody bags, and a chance to participate in a photo competition!

Elizabeth arden event

Grazia India along with Bungalow 8, one of the coolest store at Mumbai, hosted New York designer Bindya Lulla’s launch of scarves on Sept 30, 2011The event was an unqualified success with lots of local designers and Indian celebrities who were enamoured by brilliant burst of colours on a beautiful range of fabrics like cashmere and cotton of these scarves.

a knottyaFFaIR

INTERNATIONAL NETWORK INDIA

INTERNATIONAL NETWORK SERBIA

With the latest issue of Grazia magazine, readers have a unique opportunity to receive the world’s best-selling novel “Girl with a Pearl Earring” by Tracy Chevalier. With the arrival of the author at the Belgrade Book Fair, a special edition of the book with a hand-written dedication only for Grazia Serbia readers will be available.

TRACY CHEVALIER with Grazia issue

INTERNATIONAL NETWORK BULGARIA

GRaZIa Tenderness Map

In partnership with Milka chocolate, Grazia published a European survey about tenderness. The idea is to make readers think how often they express tenderness, if they are too afraid or stressed, and if there are stereotypes in the community.With this survey, Grazia Bulgaria identified behaviours in key countries and created a “Tenderness Map”, that reveals the most and least tender countries in Europe and focuses on Bulgaria. The report aims to promote greater awareness and provides a link to the ‘Dare to be Tender’ campaign concept.