ROUGH LUXURYCOVERS AND SHOOTS

Oribe products have been used by top editorial stylists on several magazine covers and features in the first half of 2012. Here’s just a sampling of the amazing work Oribe and other top stylists have produced. (Continued on the next page.)

LETTER FROM DANIEL & TEVIf you’ve been watching the news lately, you might be a little apprehensive about the current economy. However, despite what you’re hearing, there are many reasons to be ecstatic that you’re in the salon industry.

A recent article in The Wall Street Journal, “Why Hairdressers Are Secure: Their Jobs Can’t be Exported,” pointed out that professions in the service industry are amongst the most secure right now: Before, during and after the recession, demand for one sort of worker has been persistently strong: jobs that involve assisting or caring for other people… These occupations have one thing in common: They aren’t easily automated or outsourced abroad. “You can’t send people to China or India for a haircut,” says Israel Kakuriev, 37 years old, who has been cutting hair in midtown Manhattan for the past 20 years. “Nor is there, yet, a robot that can cut hair or hold the hand of an elderly woman with Alzheimer’s or do all the chores that flight attendants do.”The article noted that, according to the government’s Occupational Employment Statistics, while the number of jobs in the U.S. fell 6 percent from 2007 to 2010, hairstyling jobs actually grew by 4 percent. What does this mean? Well, not only do your clients still need you, but they need you more than ever. Even with all of the “bad” news out there, people still consider grooming to be a necessity. And with divorce rates at their highest and a trend toward later retirement, this is truer now than ever before. People want to look and feel good in all aspects of their lives…and they’re turning to you to make that happen. The moral of the story is that we are in an incredible industry with growth and good things aplenty. The direction is clear: We have to continually innovate and develop our businesses, treat our customers like a non-renewable resource, provide unique products, and finally, teach clients how to replicate the looks created in the salon….a happy, well-cared-for client comes back–and tells their friends.Our industry continues to be a bright spot within the economy, and our advice to you is to be bold and to continue to be leaders. As always, don’t hesitate to reach out to us or any Oribe team member…Let’s be the guiding light that illuminates the world around us.

03.2012 Vanity Fair. Hair by Oribe

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FALL 2012Covers and ShootsBehind the HairStylist on SetA Toast to StyleTune UpBeach BarsCFDA Awards: 50 Years of StyleOutside PerspectiveStylist PortfoliosEducation and EventsSeen on ScreenFall 2012 Runway ReportTrend Watch: Fall 2012Meet Our TeamAwards SeasonIntroducing...SandyNew Products

Follow Oribe between issues – Web: oribe.pro; oribe.com / Facebook: facebook.com/oribehaircare / Twitter: @oribe / Instagram: oribehaircare / Pinterest: pinterest.com/oribehaircare

Daniel Kaner and Tevya FingerCo-Presidents, Oribe Hair Care

05.2012 Harper's Bazaar. Hair by Oribe

BEHIND THE HAIR

In March, Justin Bieber revealed the cover art for his new single, "Boyfriend"—and with it, a brand-new ‘do. Just before the actor’s 18th birthday, celebrity hairstylist Vanessa Price gave him a shorter cut and a more mature look. For this shoot, Price used Crème for Style and Original Pomade on the pop star. “He is growing into an adult, so we decided that his hair should reflect that,” Price said. “We looked to the legendary James Dean for our inspiration.” We talked to Price about how to get Bieber’s effortlessly cool style.

Get the Look: 1) Start by applying Crème for Style to damp hair. 2) Blow dry the hair back and away from the face with your hands to give the hair a looser look. 3) Once dry, finish with Original Pomade for added hold and sheen.

July 2012 W MagazineHair by Oribe

W released two stunning covers for its July issue to highlight its “Super Modern Super Models” feature about fashion’s newest beauty queens, Joan Smalls and Karlie Kloss. Oribe, who is credited as part of the team behind the original rise of the supermodels in the 1990s, styled the looks for both women, creating similar textures despite the differences in their natural hair. “This shoot was all about exaggeration and luxurious volume,” Oribe said. “With Oribe products, the possibilities are endless.”

Get the Look:1) Spray Volumista into the hair and do a Velcro roller set.2) Take the rollers out and run your fingers through the hair. 3) Spray Dry at the roots and Après Beach throughout for separation and texture.4) Use Smooth Style Serum or Curl by Definition to detail select curls around the face.5) If the hair gets too big while styling it, use Royal Blowout to smooth it down.

Oribe styled superstar Jennifer Lopez for the April issue of Vogue, giving her beach waves for the cover and a softer, more glamorous look for the inside feature. “One of the nice things about Après Beach is that you can brush it out and it maintains the shine, luster and amazing texture,” Oribe says.

Get the Look:1) Use Imperméable for a curling iron set with a 2-inch barrel iron. 2) Spray a generous amount of Après Beach throughout the hair to give it texture and shape. Brush out the curls. 3) For extra volume, add a little Dry where needed.

COVERS & SHOOTS

1) 03.2012 Flair. Hair by Ramona Eschbach2) 04.2012 Details. Hair by Fernando Torrent3) 04.2012 Details. Hair by Tony Chavez4) 05.2012 Essential Homme. Hair by Edward Cruz5) 04.2012 GENLUX Magazine. Hair by Sienree Du6) 05.2012 W Magazine. Hair by Ben Skervin 7) 06.2012 Allure. Hair by Oribe8) 06.2012 Interview Magazine. Hair by Rob Talty9) 04.2012 Easy Living. Hair by Ronnie Stam10) 06.2012 Shape. Hair by Bridget Brager11) 04.2012 Vogue. Hair by Oribe 12) 06.2012 Vogue. Hair by Oribe13) June/July 2012 Complex Magazine. Hair by Rob Talty14) Spring 2012 FAULT Magazine. Hair by Nina Butkovich-Budden15) 01.2012 Vogue Japan. Hair by Oribe16) 04.2012 Interview Magazine. Hair by Cash Lawless17) Spring 2012 Adrienne Vittadini ad campaign. Hair by Adam Livermore18) 06.2012 Vogue. Hair by Oribe19) 03.2012 Saturday. Hair by Edward Cruz20) 02.2012 OUT. Hair by Anna Bernabe

Justin Bieber “Boyfriend “ Album CoverHair by Vanessa Price

March 2012 VogueHair by Oribe

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The March issue of Elle features a beautiful spread on French actress Bérénice Bejo, who won raves—and an Oscar nomination—for her work in The Artist. Hairdresser Tony Chavez used Oribe Hair Care products to create Bejo’s carefree style for the shoot.

Get the Look:1) Start by spraying Maximista on wet hair at the roots. 2) Blow dry hair from the root “out” in an upward motion to get lift. 3) When hair is almost dry, begin spraying Après Beach from roots to ends and begin to scrunch and tousle the hair while you finish blow-drying. “This gives a nice, soft, touchable beach texture,”Chavez says.4) Use a 1-inch curling iron and bump the ends for a slight bend.5) Rub Rough Luxury through your fingers and run through the hair while spraying Superfine to achieve both hold and separation.

Oribe cut and styled Penelope Cruz’s hair into voluminous curls for the May cover of Harper’s Bazaar. “Penelope had her hair permed for a movie, so I wanted to do something ’80s-inspired,” Oribe said. “She always wants to avoid your typical look, so we came up with this together. It was nice to do something different that really stands out on newsstands.”

Get the Look:1) Apply Curl by Definition, wrapping it around curls and keeping the hair’s movement as natural as possible.2) Blow dry hair with a diffuser and then smooth bangs with the hairdryer a little to bring softness to the front of the hair. Spot blow dry it wherever you want it straighter and smoother. Curl sections here and there with a 1-inch curling iron.3) Finish by spraying hair with Imperméable Anti- Humidity Spray for shine and control. 

May 2012 VogueHair by Oribe

“This look is very ‘30s,” Oribe said of Scarlett Johansson on the May cover of Vogue. “It was all about getting softness and shine without any weight.”

Get the Look:1) Wash hair with Shampoo for Beautiful Color. 2) Treat with Masque for Beautiful Color to achieve super-soft, beautifully conditioned hair.3) Section hair with a side part and set in small hot rollers all over. 4) Brush through curls and comb them into a wave.5) Spray with Imperméable for hold and humidity protection.6) Lightly mist with Royal Blowout for even more softness.

May 2012 Harper’s BazaarHair by Oribe

March 2012 ElleHair by Tony Chavez

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Not many people can say that their work has been seen by nearly 50 million people around the world, but Jennifer Bell can easily make that claim. As the lead stylist for one of the most successful movies of all time, The Avengers, Bell brought some of Marvel’s beloved superheroes to life. We talked to the in-demand hairdresser—she’s currently working on the next installment of Iron Man—about pleasing comic book fans, breaking into the film industry, her favorite projects and more.

What got you interested in the film industry?When I started beauty school, my boyfriend at the time worked in the film business. I would visit him on set and thought it seemed like a great working situation. From that point it was my goal to do films. One day I happened to be in the right place at the right time, and I was asked to assist the Department Head Hairdresser on a non-union film. It went union in the first week, so I got my required 30 working days and joined in 1988. From that point, things just snowballed…the more people I met, the more I worked.

You’ve worked on films of many different genres, from huge blockbusters (Transformers, Sherlock Holmes: A Game of Shadows) and period pieces (Pleasantville, Love Ranch) to sci-fi (Serenity, The Invasion). How does your job differ with each type of film in terms of creativity, preparation, etc.?

On a large action movie, you have stunt doubles for the main cast…sometimes more than one. That is a challenge in itself and usually includes a wig. The better the doubles look, the closer they can shoot them.

Period movies include a much longer prep time, and I work more closely with the costume designer. The majority of the characters wear wigs, which involves prep and maintenance throughout the shoot. Sci-fi is where I have the most freedom to create looks. I usually get a few notes about the direction they want to go, then it’s up to me to put it all together. This isn’t something I do alone. I have a great crew that I work with, and it is definitely a group effort. That is one of the things I love about this business: Being open to everyone’s ideas only makes you look better in the end.

Favorite Oribe Product?Royal Blowout Heat Styling Spray

TOES IN SAND, DRINK IN HANDIn honor of summer, we rounded up bartenders from the best beach bars around the world and chatted with them about hair and style.

David GulickSurf LodgeMontauk, NYHow would you describe your personal style?Flip-flops or Vans, jeans and a t-shirt. But I’m told I clean up nice.What is your definition of beach hair?A salty mess of perfection.

Akewit Potip (a.k.a X, Mr.X)Catch Beach ClubPhuket, ThailandWhat is your definition ofbeach hair?The natural style created by the wind and humidity.Tell us your top style tip.Sunglasses. A nice pair of sunglasses can make you look good, cool and fashionable.

Buddhika Sanjeewa PathirageDune Beach BarNiyama, MaldivesHow would you describe your personal style?I used to keep up with the latest in men’s fashion; however, since I live in the Maldives now, if it fits and I’m comfortable, I’m wearing it!What is your philosophy for great hair?Great hair for me should be well trimmed, have a healthy shine and be soft yet strong.

Patrice de ColmontOwner, Le Club 55Saint-Tropez, FranceHow would you describe your personal style?Natural.What is your signature beach cocktail?Paradise (fruit cocktail with champagne).Best bar story?When Gorbachev ate lunch at Club 55!

A TOAST TO STYLE

The Shirley Templeton

Houston Eaves Contigo, Austin, TXCocktail: Shirley TempletonInspiration: Growing up, it was always fun to sit at the bar and have a Shirley Temple. As an adult, there is no reason it shouldn’t be more fun to sit at the bar and have a Shirley Templeton. The garnish reflects the child star’s famous curls.Ingredients:1.5 oz. Templeton Rye Whiskey.5 oz. grenadine1 oz. sodaInstructions:Combine all ingredients and shake them together. Garnish with orange peel twirls.

We asked top bartenders to create fashion and beauty inspired cocktails that are perfect to serve during evening salon services or for events.

Sergio Calderon Guaycura Hotel, Todos Santos, MexicoCocktail: Baja BlushInspiration: I created a drink to resemble hair that is highlighted, so the bottom is a richer color and the top fades to a much lighter color. Color is a big part of life in Todos Santos, as is local produce, so I was inspired to make this drink with bright colors and fresh local fruit.Ingredients:2 oz. dark rum6 oz. orange juiceFresh mangosFresh strawberries1 tbsp. liquid sugarInstructions:Mix ingredients together and pour into a martini glass. Or, blend together and serve frozen.

Monica Olive Thirsty Crow, Los AngelesCocktail: Rougeur Joues (“flushed cheeks”)Inspiration: I created this cocktail with the fashion of France in the 1920s in mind. I kept thinking of flappers with their rosy cheeks, gorgeous dresses and finger-waved bobs. This seemed like the perfect cocktail to complement that scene.Ingredients:2 oz. Hendrick’s Gin.75 oz. St-Germain.75 oz. dry vermouth2 dashes grapefruit bittersInstructions:Stir all ingredients together and serve up in a coupe glass with a strawberry garnish.

Renowned DJ Hesta Prynn—who also happens to have fabulous hair—teamed up with Oribe Hair Care to create two playlists, appropriately titled Cut and Color, for our salons. “Music is so important in the salon setting,” she says. As a client, sometimes you are there for hours getting a double (or triple!) process, and since you can’t talk on the phone or put on headphones, you’re completely at the mercy of whoever is choosing the tunes. I wanted to pick amazing songs to make the waiting time fun.”

Snap to hear Cut on our Spotify page.Visit Oribe.pro for Color.

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ORIBE AT THE CFDA 50TH ANNIVERSARY RUNWAY RETROSPECTIVETo celebrate its 50th anniversary, the Council of Fashion Designers of America (CFDA) put on an incredible runway show at its annual awards presentation documenting the past five

While all the styles were unique to their time period, they shared a common base. “We decided to keep the back of the hair the same—tight to the head—while using the section of hair on top to form various shapes

OUTSIDE PERSPECTIVE Influencers from across industries share what they’d do if they had a salon….

Nic CloutmanStore Manager, TASCHEN Beverly Hills

What books would you suggest for the waiting area of a salon?Fashion and photography titles are a natural fit for

the salon — they’re inspirational and look gorgeous on any table. I’d recommend a selection of books from Taschen, including Helmut Newton’s SUMO, Ellen von Unwerth’s Fräulein, 100 Contemporary Fashion Designers, i-D Covers 1980-2010 and Fashion. A Fashion History of the 20th Century. It’s also nice to recognize the city the salon is in, so titles like Los Angeles, Portrait of a City or Taschen 365, Day-by-Day, New York.

Kelly StewartEditor, Roast magazine

What coffee blend would create for a salon? Our signature blend would be a mix of Latin American coffees, which are known for their nice body and chocolate and caramel flavors. Who doesn’t like chocolate and caramel?

What kind of mugs would you have?We’d all have simple, classic mugs in black and white. The mugs would be on the smaller side because coffee tastes best when it’s hot.

Lisa Boalt RichardsonAuthor, Modern Tea (Chronicle Books, 2014)

If you were to open your own salon, what would your signature tea blend be? I wouldn’t just have one

blend, but a line of teas with the name Beau-TEA-ful. Just like one cut or color doesn’t fit everyone’s tastes or profile, neither does just one tea. In my line, I would offer at least one white tea, one green tea, one oolong tea and one herbal. This allows the customer to choose which tea to have depending on their mood, time of day or season of the year.

Michael RomerVP of Business Development and Director at Panache Beverage, Inc.

As a club promoter, how would you build buzz for a salon opening? I would drive business by making a spectacle on the streets—from stylish models on stilts next to the salon to a live Twitter feed where people can share images of their new looks with their friends and the salon’s followers. I would recommend sampling and gifting because you will drive more business by getting a brand’s team to support your launch. Partner with local promoters, businesses, celebrity wranglers and model agencies. If you give now, you will gain loyalty later.

How can salons create buzz around their events? The bottom line is to loop in current trends while maintaining the goal and integrity of what you set out to be. If you are a rock ‘n’ roll salon, direct your energy towards that vibe and tailor what

is buzz-worthy now to that audience. Buzz for a salon requires targeting the right audience and giving them what they need to feel comfortable. Remember, the excitement needs to go beyond that one event. 

Bon DukePhotographer

You’re known as a rising star in the photography world. How would you curate the photography selection for a salon?

I believe that only having photos of hair in salons should be avoided. That can look too formulaic, and many times, the photography isn’t up to par with the salon itself. It’s always nice when the photography or décor has a piece of the owner in it, showcasing his or her personality and interests. Salons could also focus on the creatives and visionaries of the industry. Art in motion—video or streaming online media—make the salon décor more interesting and interactive. You could contrast the moving art on the walls with a library of photo books that people can look through as they wait.

David MoltzPerfumer and co-owner of D.S. & Durga

Your men’s collection includes Burning Barbershop, inspired by a charred bottle of shaving tonic. What notes would a

scent inspired by a salon include?The main aromas that come to mind with hair products have to be coconut and vanilla. I suppose I see a musky coconut vanilla fragrance with a rich jasmine/patchouli/civet base to make it sexy and feminine.

Gretchen RöehrsFashion designer and illustrator

If we commissioned you to design a uniform for a high-end salon, what would it look like? I’d give female stylists the option of wearing trousers or a dress. I chose a lightweight knit top with a 3/4 sleeve and wide neckline to keep cool, and a utility pocket with two openings for quick access to clips and combs. The cropped trousers are flattering on many body types without dragging along the salon floor. A classic shirtdress would be another easy option that still looks great. The sleeves can be rolled up or left down, and the belted waist creates a flattering silhouette. The generous skirt doesn’t constrict movement and allows for in-seam pockets at the side in addition to the cargo pockets on the hip and chest. For men, I’d provide a classic look that

would be both professional and functional. Reinforced shoulders allow for more stable movement in the arm and add an interesting detail to the traditional button-down. The chest pocket is narrower and longer than usual to hold shears or long pins. The trousers are a slim-fit with additional pockets for storage and, of course, the Oribe logo. 

SPOTLIGHT ON VIVIAN MOORE

Vivian Moore, a stylist and Managing VP at Mitchell’s Salon & Day Spa in Cincinnati, worked closely with Oribe backstage at the CFDA awards—just the latest in a long list of shows on which she’s assisted him. She tells us about the experience, in her own words:

The opportunities to work on shows with Oribe and my Oribe friends over the last few years are something I cherish; not only for the chance to learn from the master himself, but for being able to exchange ideas, inspiration and information with new and old friends among the group. At this point, even though we don’t see each other all the time, there are enough familiar faces to make it almost feel like a family.  

I’m sure every hairdresser has a bucket list that starts the moment they know what they want to do with their lives. Many of the items on my bucket list have been marked off since meeting

Oribe, including working backstage at Armani Privé (Paris 2010), Giorgio Armani (Milan 2011), Rad Hourani (New York 2010) and now the prestigious CFDA Awards in 2012.

The CFDA Awards show was uniquely wonderful because Oribe had total creative freedom to design hair to complement the fashions selected for the retrospective. The difference between our helping him create his own vision instead of fulfilling someone else’s often-changing vision made the prep day as much fun as the day of the show.

You can’t help but get butterflies and feel your heart beat faster with the anticipation of Oribe’s arrival, even though he always makes sure every person is greeted and comfortable. After a short debriefing, it’s demo time, and everyone is focused on understanding what it is he is

asking for. There’s always just enough flexibility that you feel comfortable offering your own ideas.  

I always learn something new about an existing product or a new product when prepping for shows that I can bring back to our marketing and education teams at home. A perfect example of this is the new Sculpting Cream used to create one of my favorite looks from the CFDA show.  

The time spent with Oribe and my Oribe “family” inspires and educates me unlike anything else has in the many years I’ve spent doing and sharing what I love. In my opinion, it’s the one thing Oribe Hair Care does differently than anyone ever has.  In fact, by the time I departed the plane at home I had written two versions of a class based on the CFDA show hair.

decades in fashion. Oribe had the honor of creating hair looks to represent every era, and he and his team worked backstage to give each model a distinctive look.

and different proportions,” Oribe said. “The looks are extreme, but not campy. They’re all gorgeous—each one has a personality.”

Turn the page for a pull-out guide to all of the looks…

Vivian Moore

“This look was all about extreme texture, height and beautiful details,” Oribe said.

1) Take the top section of hair, spray in a lot of Dry and tease it at the root to get extreme height.2) Comb the top of the hair over the teased roots so that it’s very smooth.3) Take the leftover hair from the French twists and pin into spiral earmuffs on each side. Finish with Superfine Strong to keep all of the hair in place.

While all of the styles were unique to their time period, they each had a similar starting point.

1) Spray Maximista before blow drying hair, then set in large rollers to establish a good base.2) Clip up the top section of hair.3) Part the back of the hair in the center.4) Create two very tight and clean French twists and pin in place, leaving a seam in the middle. Use Imperméable to set.

“This style was all about the David Bowie shag,” Oribe said.

1) Braid the hair coming out of the twists together and pin them into a very tight, flat square at the crown.2) Spray Dry and tease the top section of hair, then brush it smooth. Pin the hair in the back.3) At the nape, create a low ponytail and secure with a small elastic.4) Set with Superfine.

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"The ‘80s style had sort of a messy naturalness to it,” Oribe said. “It was extreme while still remaining simple and soft.”

1) Use Imperméable and a curling iron to create tight curls on all loose hair. Curl the hair going forward.2) Once curls have set, brush them out at the roots and tease for lift.3) Spray with Dry to create texture and hold.4) Pin the curls up on the top of the head, slightly to the left. Let some loose curls fall over the forehead.5) Set with Imperméable.

“This look was solid, but not helmet-like,” Oribe said. “I wanted it to be a bit rough, so we pulled small sections of hair out to give it a slightly messy finish.”

1) Loosely pin the top section back, setting with Imperméable for a light hold.2) Pull little pieces out and apply Curl by Definition to enhance existing curl and add shine and hold.

“This Helmut Newton-esque, boyish style almost looks like plastic,” Oribe said. “The smaller we could get the hair, the better.”

1) The base for this style is created the same way as for the other decades, but is molded into place with Sculpting Cream for a wetter, more sculpted look. “Use the Sculpting Cream like clay,” Oribe advises.2) Twist the pieces coming out of the French twist back down the seam, using more Sculpting Cream to shape and smooth. Pin into place.3) Create a left part on the top of the head. Leave out one small section on the right side, then take the rest of the hair and use Sculpting Cream to mold hair toward the back and pin in place in flat, small "O" shapes. 4) Take the piece on the right that was left out and bring it to the back to create balance in the look.5) If desired, paint blue.

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SPOTLIGHT ON DAN NGUYENOur spring 2012 Modern Salon Portfolio Contest winner, Vancouver hairstylist and salon owner Dan Nguyen, has several other high-profile projects under his belt, from styling a Victoria’s Secret Angels commercial to working with Oribe at the CFDA Awards 50th anniversary Runway Retrospective (see centerfold). We recently caught up with the rising star (for more on Dan, visit oribe.com or oribe.pro).

What was the inspiration behind the shoot you did for the Modern Salon Portfolio Contest? My inspiration was an Italian Gothic Carnival with Helmut Newton lighting and ’60s Pop Art colors.

Do you have a signature style for hair?Sexy. Whether it’s glamorous or edgy, there’s no better compliment than when the person in your chair says, “I feel sexy and beautiful.”

STYLIST PORTFOLIOSThe talented stylists in the Oribe network are always busy on photo shoots, whether for magazines, salon use or just to show off their work. Each month, hundreds of photos are uploaded onto Oribe.pro for peers to look at and admire. These images are automatically entered into our ongoing Modern Salon Portfolio Contest for the chance to be featured in the pages of the magazine. Starting this fall, we’ll also be selecting portfolios to share on the Oribe Hair Care Facebook page.

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What’s your hair philosophy?I believe in challenging myself to break out of my comfort zone on a daily basis so that I’m continuing to learn and keep things fresh.

What was it like working with the Victoria’s Secret Angels? Loads of fun! Gorgeous women and a beautiful locale made for an easy day of work. It’s not difficult making them look good…

Favorite Oribe product? I love mixing different Oribe products because they work so well together. It’s difficult to pick just one, but as an individual product I’d say Dry or Crème for Style.

Who is your dream client? Madonna, hands down.

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EDUCATION AND EVENTSATELIERSIn the first half of 2012, Ateliers were held in New York, Chicago, Orlando and San Francisco, with more to come later in the year. The events featured hands-on workshops with top Oribe educators showcasing an array of styles—from glamour icon Rita Hayworth to screen siren Sharon Tate—and cuts, including Oribe’s signature cut, a medium-length men’s cut and an unstructured bob. Attendees later recreated one of the looks and participated in a professional photo shoot. “It’s incredible to see people’s eyes light up throughout the Ateliers,” said emcee and educator Louis Orozco. “As I looked around during the presentations and the hands-on portions, I felt like people were truly connecting, being inspired and walking away refreshed and excited to go to work the next day.”

AN ARTIST’S PERSPECTIVE: MARCO SANTINIThe Oribe Hair Care team held a styling workshop in New York with renowned editorial stylist Marco Santini. Marco demonstrated two editorial looks at the event, with one transitioning into the other. The first look was a modern teased style with lots of volume and texture that was then revamped into a sleek ‘60s faux bob. Both looks were the epitome of high-fashion and glamour, perfect for any stylist to have in his or her arsenal.

AN ARTIST’S PERSPECTIVE: LEONARDO MANETTIStylists were invited to participate in a workshop with Oribe educator Leonardo Manetti at Ion Studio in NYC. Leo demonstrated two looks at the event, including soft flowing waves that were later transformed into a sophisticated ‘40s updo. Following Leo’s presentation, it was time for the stylists to take their turn at recreating the two looks in their own style.

AN ARTIST’S PERSPECTIVE: MICHAEL ANGELOLeave it to a stylist named Michael Angelo to conceive of a class based around great works of art. The celebrity stylist and owner of Michael Angelo’s Wonderland Beauty Parlor led an intimate workshop that focused on using artwork as modern day inspiration for hair. After discussing the connection between several iconic art images and their current hair interpretations, the stylists were set free to create their own hair masterpieces.

MASTER CLASS WITH TOM GALLAGHEROribe Creative Director Tom Gallagher hosted a master class in Boston that celebrated Old Hollywood. Local salon artistic directors were asked to bring a clip from a classic movie to use as inspiration for a look they would later demonstrate. The class was a great opportunity for the stylists to share their inspiration and techniques with peers while receiving direct one-on-one coaching from Tom.

POP-UP BEAUTYThe American debut of British burlesque queen Katrina Darling at New York City’s W.i.P was a royal success, thanks in part to the Oribe pop-up salon at the event. “The Katrina Darling show had a ‘God Save the Queen’ theme, so we wanted to create a look that was one part Brit Rock, one part Elizabethan and one part Rockabilly/Pinup,” said hairstylist Paul Cucinello of Manhattan’s Chris Chase Salon, who was on hand at the event to construct the unconventional hairstyles. Along with Cucinello, other stylists creating gravity-defying looks at the event included Nicole Obert of Mizu, Fatima Sheikh and Tammy Reynolds of Rare NYC and Christie Terranova from Pepper Pastor.

SEEN ON SCREENOribe Hair Care has been a key fixture on the red carpet and during celebrity appearances in 2012. Here’s just a sample of the recent looks Oribe products have helped create:

Oribe products were also used on the sets of television shows such as Community, Khloe & Lamar, The Voice, Rachael Ray, Californication and Private Practice and upcoming films such as Sofia Coppola’s The Bling Ring, Runner Runner with Matt Damon and Justin Timberlake, and the new untitled Spike Jonze movie starring Rooney Mara, Amy Adams and Joaquin Phoenix.

Tina Fey - SAG Awards - Hair by Richard MarinGinnifer Goodwin - Chanel Oscars dinner - Hair by Anh C. TranMila Kunis - Golden Globes - Hair by Mara RoszakGarrett Hedlund - Met Gala - Hair by Anna BernabeLea Michele - Golden Globes - Hair by Mark TownsendJennifer Lawrence - People’s Choice Awards - Hair by Mark TownsendSarah Paulson - Golden Globes - Hair by Danny RishoffJames Marsden - Tony Awards - Hair by Anna BernabeMichelle Pfeiffer - Golden Globes - Hair by Richard MarinAshlee Simpson - SAG Awards - Hair by Scott CunhaEvan Rachel Wood - Critics Choice Awards -Hair by Marcus FrancisZooey Deschanel - Golden Globes - Hair by Aaron LightEric Stonestreet - Country Music Awards - Hair by Stephanie Fulton TrailJenna Dewan - Golden Globes - Hair by Bridget BragerCarrie Underwood - Country Music Awards - Hair by Melissa Schleicher

ORIBE LAUNCHES IN RUSSIAThis spring, members of the Oribe team traveled to Moscow to launch the brand in Russia. Creative Director Ronnie Stam led several styling workshops during the visit and participated in an Allure Russia photoshoot. Later on, attendees celebrated in style at a cocktail party that included a live music performance and life-size cutouts of Oribe himself.

PARIS RUNWAY WORKSHOPSStylists from across North America traveled to Paris in July to take part in a Runway Workshop led by session stylist and Oribe Educator Ramona Eschbach. Participants learned the ins and outs of working backstage at a fashion show, picking up tips and techniques and learning to recreate the looks seen on recent runways. Upon completion of the course, the stylists were invited to assist Ramona at the RAD by Rad Hourani show during Paris Couture Fashion Week.

AN ARTIST’S PERSPECTIVE: DUFFYCelebrity and editorial stylist Duffy brought his experience on shoots and shows around the world to a New York City studio this summer for an Oribe Hair Care workshop. Stylists in the class explored shape, texture and silhouettes through a demonstration of recent runway and editorial looks and a hands-on session where they got the chance to create their own inspired styles.

FASHION WEEK: FALL 2012

Nashville Fashion Week brought a dose of style to Music City this March—and the team from Salon Nfuse was on-hand to craft hair looks to complement the wide array of designer collections. “All six stylists in the salon worked on the shows,” says owner Stephanie Trail. “Being together and being creative creates a closer bond between us. We help each other out as we step outside our comfort zones.”

The team collaborated backstage at the Emerging Designers installation at Marathon Music Works, a new local concert and events venue. “It was essentially a live

Designer: Susan CiancioloHair by: Coby for Whittemore HouseInspiration: A motorcross girl with her hair being blown back and getting a little mussed upProducts used: Maximista, Foundation Mist, Après Beach

Designer: Titania InglisHair by: Ramona Eschbach for

Oribe Hair CareInspiration: Medieval grunge

Products used: Royal Blowout, Foundation Mist,

Imperméable, Dry

Designer: Tim Hamilton Redux Hair by: Ramona Eschbach for

Oribe Hair Care Inspiration: The natural texture of

hair and the wearing of hatsProducts used: Foundation Mist,

Rough Luxury (short hair looks); Foundation Mist, Après Beach,

Dry (long hair)

Designer: Joseph Abboud Hair by: Larry Raspanti for

Whittemore House Inspiration: Men who are

affluent, young and a little romantic

Products used: Dry, Rock Hard Gel

Designer: L.A.M.B.Hair by: DaniloInspiration: Rockabilly meets Diane Arbus images from the ‘60sProduct used: Dry

Designer: Patrik Ervell Hair by: Holli Smith for Oribe Hair CareInspiration: Contrasting textures in the collectionProducts used: Maximista, Soft Lacquer, Dry, Superfine

Skaist TaylorSeveral runways for the fall 2012 collections at Mercedes-Benz Fashion Week in New York City featured straight, shiny locks with an innocent feel. One of those shows was Skaist Taylor, the new line from Juicy Couture cofounders Pamela Skaist-Levy and Gela Nash-Taylor. Lead hairstylist Kien Hoang for Oribe Hair Care was inspired by the brand’s breezy California vibe. “It’s youthful, natural and easy,” Hoang said. “It looks effortless.”

Here’s how to recreate the look:1) Prep hair with Foundation Mist at the crown and ends, adding Maximista for hair that needs added lift.2) Run Supershine Light through hair from roots to ends and dry the hair with elevation. The Supershine Light provides amazing softness and shine.3) Depending on the texture of the hair, flat-iron with Royal Blowout (fine-to-medium hair) or Après Beach (thick hair). 4) Finish with a little Dry for a slightly lived-in texture.

RAD by Rad HouraniFor the RAD by Rad Hourani show, Ramona Eschbach for Oribe Hair Care worked closely with the designer to come up with the concept for the hair. “There were a lot of lines and leather straps that were part of the accessorizing of the clothing, so we decided that a center part would give a similar impression of strength,” Eschbach said. “Rad also wanted the models to look like they were ‘just born,’ so we added a very shiny, wet-looking texture to the hair.”

Here’s how to recreate the look:1) Use Foundation Mist to create a perfect, strong center parting.2) Start at the nape of the neck and use a lot of Gel Sérum to blow dry the hair flat to the head. Repeat in sections until you get to the front hairline. 3) Finish with Superfine Strong, secure hair with a hairnet to make sure the nape of the neck is tight, and blow dry into place.4) Once dressed, tuck the hair into the collar of the clothes.

art gallery, with each designer choosing a different theme and manner of presentation,” Trail says. “We produced looks to go along with each line.” Also providing assistance? Oribe Dry, Après Beach and Superfine.

Themes ranged from a “Frozen in Time” throwback with pin curls and pops of color to a Coco Chanel-inspired high tea featuring elegant updos to a “Poisonous Garden” showcasing teased-out hair.

MERCEDES-BENZ FASHION WEEK NEW YORK CITY

PARIS MENSWEAR FASHION WEEK 2012Christian LacroixFor the Christian Lacroix fall 2012 menswear collection in Paris, stylist Holli Smith for Oribe Hair Care found inspiration in the designer’s shows from the late ‘80s and early ‘90s. “This hairstyle is perfect for a cool, modern boy who doesn’t want his hair to look too fashioned,” she said.

Here’s how to recreate the look:1) Begin by spraying Volumista and a light amount of Dry onto the hair. Blow dry the hair using hands to flatten the style. This gives the hair an element of ease once it has dried. 2) As you finish drying, blow the front of the hair off the face to give a bit of height. 3) Apply Rock Hard Gel to select areas of the hair to create a wet and completely polished finish. This will provide contrast from the rest of the dry hair style.

Designer: John Lawrence Sullivan Hair by: Ramona Eschbach for Oribe Hair CareInspiration: Retro dandies Products used: Foundation Mist, Imperméable, Original Pomade

Designer: Boris Bidjan Saberi Hair by: Ramona Eschbach for

Oribe Hair CareInspiration: The sleekness

of vinyl Products used: Rock Hard Gel,

Royal Blowout

Designer: Bill Tornade Hair by: Ramona Eschbach for Oribe Hair CareInspiration: Clean, classic stylesProducts used: Foundation Mist, Gel Sérum, Rough Luxury SPOTLIGHT ON SALON NFUSE

Learn a bit more about a few members of the inside sales team…Kelly RaffuelAccount ConsultantTerritory: Northwest, Midwest, Western CanadaFavorite part of my job: I truly love interacting with hair stylists and salon managers—it makes me feel at home, even if I’m at “work.” It enforces my

need to stay creative and artistic in my personal life. I appreciate their talents and secretly wish I were a hairstylist…but that would require being able to put hair back on someone’s head. At least with makeup you can wipe off and start again!Hobbies: I am a makeup artist, so I have a lot of bridal events during the weekends.Fun Fact: I lived in California for a while and was part of a few dance companies while there.

Ryann MurrayAssistant Manager of Inside Sales, East Coast Territory: Southeast and SouthFavorite part of my job: I particularly love the events that we have where I get the chance to step away from the desk

and meet Oribe clients face-to-face whose voices I have built relationships with for two years. Inside the office, the best part about my job is the culture of this company. Everyone works so hard to make the brand grow, but we somehow always find time for fun, and I laugh probably 95 percent of the day. Hobbies: Dancing, shopping and traveling Fun Fact: Before joining Oribe, I was a professional cheerleader for the New England Patriots football team.

Tracy Torhan Assistant Manager of Inside Sales, West Coast Territory: California, Nevada, Utah, Colorado and ArizonaFavorite part of my job: The people. My job revolves around creating and maintaining successful relationships with each of my accounts and all of my co-workers. It's the best! Hobbies: I am an avid runner, gardening junkie (I have an urban garden on my fire escape), cooking and going to the beach. I love anything in the sun. Fun Fact: I used to teach yoga while I was going to college. In fact, I worked with Tev’s dad, famous yogi Alan Finger.

TREND REPORT: FALL 2012FASHIONElle WerlinCelebrity Stylist

Trend: Midas TouchGlamorous, over-the-top opulence, rich with sequins and dipped in gold, is the palette for fall. Check out runway collections from Michael Kors, Elie Saab, Chanel or Giambattista Valli

to to find your golden look.(image: Elie Saab)

Trend: Loaded with LeatherFrom the standard pants and jackets to dresses, shirts and skirts, this fall is all about wearing leather in every way, shape and form. A definite must in everyone’s closet, forgo the classic black for bold burgundy, dark green and navy. (image: Derek Lam)

Trend: Call of DutyMilitary has remained on trend, but this season it’s all about a fitted silhouette, unusual luxurious fabrics and subtle odes to glamour. Designers like Salvatore Ferragamo, Victoria Beckham, Rag & Bone and Burberry Prorsum will keep you fitted in the latest elevated army gear this fall. (image: Burberry Prorsum)

MAKEUPEdward CruzCelebrity Makeup Artist

Trend: Understated EleganceFresh skin, soft cheeks, a neutral eye and bold coral lips work for every woman and can be worn day or night. Use tints and creams on the eyes and cheeks for this look. Lip stains or a semi-matte lipstick will help give you a long-lasting bold pout.(Image: Michael Kors, makeup by Dick Page)

Trend: Lash OutThick lashes become the focal point with a clean face, nude lips and a highlighted inner lid. Go for thickening and lengthening mascaras to achieve this look. Be sure to comb through the lashes directly after applying the mascara to keep them separated and precise. The secret to this look is a touch of iridescence on the inner lid to open up the eyes. (Image: Dior, makeup by Pat McGrath)

HAIR COLORAnthony PalermoCelebrity Colorist and Color Director at Anthony Leonard Salon in NYC

Trend: Electric YouthCropped, asymmetrical haircuts in over-the-top electric hues of pink, yellow and orange contrast perfectly with the exaggerated clothes.(Image: Commes des Garçons)

Trend: Heavy MetalCoppery red hand-painted streaks cover casual chignons, creating a young downtown look with a rich, uptown, playful feeling.(Image: Haider Ackermann)

MEN’S ACCESSORIESDan MayStyle Director, MRPORTER.COM

Trend: Clean MinimalismMinimalism is always a key trend in menswear and there’s no better way to subtly bring a minimalist

approach to your style than in a nuanced entry like an accessory. Some of our favorites are Braun watches (above) and Common Projects shoes, which take a consistent, confident and functional approach in design. The sneakers are white and black and sometimes a bit muted; the watches are in a monochrome gray-scale of colors and metals. However, even with minimalism, there can be a bit of play: Check out these Common Project Derby Shoes (right) for fall, which make for a fun reinterpretation of the stack sole classic with the sporty, modern virtues of the signature sneaker brand. No matter what other trends you wear this season, these two brands are stealth enough to be mixed with whatever you’ve got on.

FITNESSMeaghan B. MurphyDeputy Editor, SELF

Trend: Adventure Racing Forget boring 5Ks; mud runs like Tough Mudder and Warrior Dash, color runs (where you’re doused in a different color of powdery paint for each mile you run), obstacle course races like Spartan and Rugged Maniac are skyrocketing in popularity. Why? You’re working out... and it’s freaking fun.(Image: Warror Dash)

Trend: Souped-up Spin ClassesBlah bike sessions are being left in the dust by high-energy boutique classes like Soul Cycle (where you’ll dance and do push-ups on the bike), Cycle House LA (they have a 1,000 Calorie Ride where the instructor won’t stop the wheels until a heart-rate monitor shows 1,000 big ones have been burned), RealRyder classes (the bikes pivot side to side to simulate a road bike) and Flywheel (each bike tracks pedaling and resistance and broadcasts your numbers on a big screen so you can see how you measure up). You just may saddle up next to Jake Gyllenhaal or Katie Holmes…

NAILSTracyLeeCelebrity Nail Artist

Trend: Night WatchDark hues showed up on the nails at the runway shows of Rachel Roy, Ruffian and Jen Kao.Shades to try: Luxedo by Essie, Black Satinby CHANEL(Image: Jen Kao)

Trend: Crimson TideDeep red nails added seductive color at Naeem Khan, Yigal Azrouel and Marchesa.Shades to try: Chinatown by NARS, Bitches Brew by Deborah Lippmann (Image: Naeem Khan)

MEET THE TEAMAWARDS SEASONOribe Hair Care was honored to receive several prestigious awards in the first half of 2012:

Women’s Health Beauty Award, Shampoo: Shampoo for Brilliance & Shine

Self Healthy Beauty Award, Best Mask for Color-Treated Hair: Masque for Beautiful Color

Redbook MVP (Most Valuable Products) Award, Best Volumizer: Maximista Thickening Spray

Elle Genius Award: Dry Texturizing Spray

Behindthechair.com Stylists’ Choice Award, Best Small Company: Oribe Hair Care

ICMAD Cosmetic Innovators of the Year Award, Hair Product: Après Beach

Life & Style Weekly Summer Style Award, Best Hairstylist: Oribe

HAIROribeEditorial Stylist

Trend: Old World ChicThe Dolce & Gabbana Fall 2012 show in Milan featured my favorite look. It was very pulled together and polished with interesting crown pieces. It looked timeless. (Image: Dolce & Gabbana)

Trend: Back to the FutureI loved the futuristic feel of the Alexander McQueen Fall 2012 show in Milan. It went in a David Bowie direction with cool hues that provided an amazing contrast to the clothes. (Image: Alexander McQueen)

Trend: Cool ClassicsI’m seeing lots of looks that reference the ‘30s, ‘40s and ‘50s. These are shorter styles that don’t require extensions. (Image: Scarlett Johansson, Vogue)

NEW PRODUCTS Over the last several months, we’ve added several new products to our lineup. Here’s a closer look:

PURSE SIZE SPRAYSFollowing the popularity of Purse Size Dry, we introduced three more of your favorite sprays—Imperméable, Après Beach and Superfine—in convenient, on-the-go cans. As part of the launch, we turned the tables on some top editors—known for asking celebs to dump out their bags and share the

contents with their readers—and asked them to show us what they carry around each day.

NATALIE BENOTTI - Associate Accessories Editor, Lucky MagazineBag:  3.1 Phillip LimContents:  Kate Spade wallet, Canon camera, camera case from flea market in Greece, Dior cat eye sunglasses, iPhone, Fresh Sugar Plum lip treatment, Trident gum and keys

CHRISTINA CALDWELL - Online Director, W MagazineBag: YSLContents: Kale wallet, Dior nail polish in Forget-Me-Not, Vincent Longo lip gloss and pencil, Oliver Peoples sunglasses, iPad, iPhone, Eddie Borgo and Giles & Brother bracelets and Y-3 baby shoes

ANYA STRZEMIEN - Editor in Chief, HuffPost Style, Stylelist and Stylelist HomeBag: Vintage Koret Contents: Hand-me-down wallet from my mom, Ray-Ban sunglasses, pouch from Etsy (I like having bags in bags)

SUPERSHINE LIGHT A sister product to our bestselling Supershine Moisturizing

Cream, Supershine Light provides nourishment, frizz control and shine to fine-to-medium locks. In celebration of this damage-fighting super-duo, we reached out to celebrity and editorial stylists and Oribe educators to find out what they would choose for a superpower. Here are some of our favorites…

Rodney Groves (Editorial Stylist): I would like to have the power of super speed like The Flash. Curls, teasing and combing all done at the speed of light…no hair left unturned!

Marcus Francis (Celebrity Stylist):

I would love to be able to clone myself so I could do

more things and be in more places.

Ronnie Stam (Oribe Creative Director): I’d like to be able to draw hair with my finger and have that instantly translate into an updo

FIBER GROOM Although Fiber Groom just launched in August,

Oribe has been using this new-age fiber paste on his shoots for months to achieve the perfect blend of separation, bounce and elastic hold. Check out the look

he created for Olympic gold medalist Ryan Lochte for the cover of Vogue. Celebrity stylist Anna Bernabe also tested Fiber Groom out on actor Michael Fassbender for his appearances on The Daily Show and Late Night with Jimmy Fallon.

We also asked in-demand fashion stylist and editor-at-large at Paper magazine Martha Violante for her top “rules” for choosing the perfect purse for each outfit:Do what’s unexpected. Use your bag to add texture and

color to what you’re wearing, even if it doesn’t seem to go together. Size doesn’t matter. The bag and how it matches my outfit are more important than how much it can hold. You can always find a way to fit your essentials. Ignore the idea of an “it” bag. It’s all about what fits with your personality, not what’s trendy at the moment. Carry with confidence. If you truly own the look, you can pull off anything. Guys, if you want to wear a murse just have confidence.

SCULPTING CREAMArt has had a huge influence on many hairstylists—

Oribe included—so we carried this inspiration through the launch of Sculpting Cream, our unique cream-gel that creates everything from loose waves to slick styles. We asked celebrity stylist and Wonderland Beauty Parlor owner Michael Angelo (could his name be any more fitting?) to share some of his favorite sculptural

interpretations of hair.

Aspara sculptures at Angkor Wat temple, Cambodia“Supposedly, each of the 1,800 carved aspara, has a different hairstyle that tells a story about her.” Statue of Liberty by Frederic Bartholdi

“We all think we know her hair, but there’s so much detail when you really look at it, from the bangs to the curls in

back.”

Apollo and Daphne by Gian Lorenzo Bernini“The hair on both of them is so killer. Look at his hair bow…and her hair is so dynamic and has so much action. It doesn’t look like stone.”

DESIGN SPOTLIGHT: SALON ACOTE, BOSTON, MAThis spring and summer, Salon Acote, which has been tending to the locks of Boston’s elite for 13 years, underwent a makeover of its own. “We’re always trying to change things up to remain current,” said owner Alex Safar, whose family has been in the salon business for 35 years. “We opened a new salon in Miami two years ago, and we wanted to tie the two together in their design.” Salon Acote welcomes guests with a chic but comfortable European ambience. The styling stations feature Philippe Starck for Maletti and Takara Belmont chairs and warm walnut cabinetry that offers a beautiful contradiction to the modern edginess of the stainless steel picture frame-inspired mirrors. The floors have been changed to Italian porcelain that is designed to look like metal. “It has an alluring iridescence to it,” Safar noted. “It’s much sexier than the homey travertine floors we had before.”

The changing room continues the sleek design with frosted glass and zebrawood, while the waiting room features new banquettes that add a bold pop of color to the otherwise neutral palette of the salon. The upgraded retail display behind the front desk puts products in the spotlight with backlighting. The shampoo area features Philippe Starck “Classic” backwash chairs and a wall of mosaic tiles that capture and reflect the salon’s natural light. Just past the salon area is a relaxing patio that serves as a meeting place—guests can get to know each other over cappuccino, espresso, wine and snacks—and sometimes as a color area when clients want to take advantage of the good weather. Several times a year, Acote brings in DJs and bands and throws parties on the patio for clients and their friends.

“We think it’s important to create an atmosphere where our guests actually want to hang out,” Safar said. “It encourages them to stop by for a visit even when they’re not coming in for a service.”