organizing music events - how to plan & make your plan works
TRANSCRIPT
Organizing Music Events
Sanata Dharma UniversitySeptember 10, 2016
How to Plan & Make Your Plan Works
The coolest gigsyou’veever seen?
4 KeyAction Steps
1. Concept2. Planning3. Execution4. Evaluation
1. Concept – GOALS•What event do you want to create?
Exm: Korean music concert with traditional instruments, e.g. gamelan
•Why do you create the event? Is this reason unique?
Exm: Korean music is currently trending, but we want to preserve identity as Indonesians.
•Who are the target audience?Exm: young people age 16-24, esp. fans of Korean music
•What is your mission?Exm: to change young people’s mind about traditional instruments and music
•How will you achieve your goal?Exm:• Make a research/survey on Korean music
industry• Decide musical composition and stage act• Plan an eye-popping decoration• Get funding from both Korean and Indonesian
brands• Get support from local radio stations• Plan effective promotional approach
• Is this plan feasible?Is your plan realistic enough? Or is it too idealistic?
1. Concept – STRATEGY
2. Planning – DATE, VENUE, TALENTS•When will you carry out the event? Make a timeline
Exm: in the next six months•Where will the event be?
Exm: in one of the campuses in Jogja that has the biggest number of Korean music fans
•Who are the talents/performers?Exm: local talents with guest star if possible
• Other unique value proposition?Exm: • Decoration and costumes will be the combination of
Korean and Indonesian’s traditional.• Guest speaker(s) presenting topics on Korean and
Indonesian cultures
2. Planning – THE TEAM• Choose a leader who is:• Trusted and responsible• Good at details but can see the big picture• A communicator and problem-solver• Can see his/her and other people’s
strengths and weaknesses• “The right person on the right place”
2. Planning – RUNDOWN• Pay attention to the latest trend or what’s
going on in the related market. Find inspiration!• Break rundown into 5 parts, write down details
of each part:• Opening• Transition• Rising point• Climax• Closing/resolution
• Imagine you were the audience: will you be bored, what will you think?• Don’t forget Plan B, Plan C, Plan D….. Plan Z• Above all, don’t forget the human aspects
2. Planning – BUDGETING & PROPOSAL• Venue• Talents (performers, MC, guest speakers, etc.)• Musical & stage instruments (screen, lighting, sound
system, etc.)• Rundown• Promotion• Decoration• Documentation (photo, video)• Sponsorship• Food & beverage• Transportation• Safety procedure• Etc.
3. Execution – THE D-DAY• Preparation & checklist• Sound-check & general rehearsal• Last brief: coordination chain, Plan A-Z• The show!
4. Evaluation – WHAT’S NEXT?•Debrief:• What’s good, what’s bad? Make feedback
instead of arguments.• What can we do to make a better event?
•What’s next?• Send gratitude
Thank youDownload presentation:bit.do/sexenworkshopQuestions:Twitter or Instagram: @cindynara