VIEW

JANUARY 2010 PAGE 1

Editor: Michelle Bruno,CMP, CEMTel: (801) 520-0797michelle@brunogroup.com

Packing List

Shipping to Brazil .................................................1

Blatant and Gratuitous Promotion ......................3

Customs and Border Protection (CBP) Updates...4

Global View is published by:Rogers Worldwide1550 E. Higgins Road, Suite 106Elk Grove Village, IL 60007Contact:Jeanette Mucha, LCBDirector National SalesTel: (847) 806-9200Mobile: (847) 970-8017jmucha@rerogers.com

CONTINUED ON PAGE 2

YOU TRAVEL THE WORLD WITH YOUR BUSINESS. WE MAKE SURE YOUR EXHIBIT DOES TOO.

Brazil Attracts U.S.Exhibitors butShipping Remains a Challenge

All eyes are on Brazil. According to Forbes,Brazil’s economy expanded in the thirdquarter of 2009 and has weathered the glob-al economic recession better than any othercountry in Latin America. The Economist

reports that the country is expected to post a 5% annualgrowth rate for the year. “Impressive economic growth, abooming commodity sector and the country's popular gov-ernment are receiving worldwide attention,” says a recentNational Public Radio online report.

ORGANIZER ISSUE

GLOBAL VIEW ! INTERNATIONAL EXHIBITION ORGANIZERS, MEETING PLANNERS AND CONFERENCE PRODUCERSPAGE 2

As a member of the BRIC (Brazil, Russia,India and China) group of the fastest growingdeveloping economies in the world, Braziliantrade shows in many sectors are stable or grow-ing. Thanks to the weak dollar, U.S. products areattractively priced, prompting some U.S-basedpavilion organizers, trade associations andexhibitors to again place Brazil on their interna-tional rotations.

Despite the attractiveness of the Brazilianmarket, shipping to Brazil remains a challengefor exhibitors. Invoices and packing lists must bemeticulously prepared. The shipping logisticsmust be perfectly timed to avoid the high

expense of storage and advance payment isrequired for import duties and taxes. JeanetteMucha, director national sales, RogersWorldwide, recommends the following addition-al advice for U.S. exhibitors shipping to Braziliantrade shows:

" Make sure the exact shipment weights areindicated on all export documentation.Weight discrepancies may cause delays inclearance.

" Invoice and pack permanent imports andtemporary imports separately.

" Send copies of commercial invoices at least30 days in advance to determine whetherimport licenses will be required.

" Prepare invoices in English or Portuguese.

" Submit original sets of signed invoices andpacking lists. Photocopies are NOT accept-able even if they contain original signatures.

" Declare realistic values on commercialinvoices. Customs has set minimum valueson many products and maintains the right todeny entry on shipments that appear incor-rectly valued.

" Include complete descriptions, harmonizedcodes, quantities and weights on invoices toavoid delays, fines and/or seizures by cus-toms authorities.

" Advise return instructions upon delivery ofthe cargo to the exhibition in order to beginthe exportation process (for temporaryimports) and avoid unnecessary charges atthe bonded warehouse.

While the rest of the world emerges fromthe recession at a much slower pace, Brazil andthe other BRIC nations represent strong oppor-tunities for U.S. companies. Organizations thatinvest in the few growing global markets now,will be in a better position when the world econ-omy returns to health. Nevertheless, Brazilremains a challenging destination for exhibitionimportations. Advice from an experienced inter-national exhibition logistics specialist is highlyrecommended.

Shipping to Brazil (cont’d from page 1)

Invoices and packing lists must be meticulously prepared.

JANUARY 2010 PAGE 3

Rogers Roadtrip Email Campaign a Hit atIAEE’s Expo! Expo!

The Rogers Worldwide sales and market-ing team tossed around a number ofideas for their pre-show promotional

campaign to coincide with exhibiting in IAEE’sExpo! Expo! trade show in Atlanta, December 9.They ruled out postcards (not environmentallyfriendly and telemarketing (over 900 prospectswere listed on the pre-show attendee list). Emailemerged as the best option, even though theyknew the competition would be stiff for some-thing eye catching and memorable. After muchdiscussion, the Rogers Roadtrip email campaignwas born.

The objectives behind the email campaignwere three-fold:

" Raise awareness about Rogers Worldwide " Provide recipients with a reason to visit the

Rogers Worldwide booth

" Offer prospects a fun way to interact with thecompany" Apply the “share, don’t sell” philosophy

The email campaign, depicting theskylines of Atlanta (the site of the

meeting) and Chicago (Rogers head-quarters and the start of the virtualroadtrip), consisted of a series ofthree trivia questions revolvingaround destinations where RogersWorldwide has offices. Two cities,

Chicago and Hong Kong, plus the country ofIndia provided a backdrop for the followingthree questions:

1. What was the real name of the Chicagoestablishment referred to as the “OlympiaRestaurant” in the Saturday Night Live skitthat immortalized the phrase, “cheezburger,cheezburger, pepsi, chip?”

2. What is the name of the bar and restaurant,located in the urban district at the tip ofHong Kong’s Kowloon peninsula, namedafter a famous “down under” outlaw? Hint:The outlaw is sometimes referred to as thefirst “Crocodile Dundee.”

3. In the academy-award winning movie,Slumdog Millionaire, about an orphan fromthe slums of India who wins 20 million

rupees on India’s TV version of Who Wants

to be a Millionaire?, what is the answer to thefinal question: “Who was the third muske-teer?”

A. BlartosB. AramisC. AthosD. Snoopy

Recipients were invited to answer the triviaquestions (emailed three consecutive weeksbefore Expo! Expo!) via return email in exchangefor a variety of gifts including a road atlas, lug-gage tags, subscription to Condé Nast Travelermagazine, travel alarm, Chinese cookbook, elec-trical converter or a copy of the DVD “SlumdogMillionaire.” Winners were directed to claim theirprizes at the Rogers booth. Each correct answeralso entitled the game participant to be enteredinto a drawing for a grand prize of a night on thetown ($400 value).

The Rogers Roadtrip email campaign gener-ated 69 unique leads. Many of the respondentsanswered multiple times in the series andreceived several gifts. The grand prizewinner wasMariella Ley of IDG World.

“I was extremely pleased and very surprisedby the number and quality of the responses wereceived. It was the most successful campaign wehave ever run for the Expo! Expo! show,” saysJeanette Mucha, director national sales forRogers Worldwide.

ANSWER: ARAMIS

ANSWER: BILLY GOAT TAVERN

ANSWER: NED KELLY’S LAST STAND

GLOBAL VIEW ! INTERNATIONAL EXHIBITION ORGANIZERS, MEETING PLANNERS AND CONFERENCE PRODUCERSPAGE 4

Non-compliance of the amended Lacey Actprovisions may result in seizure of the importeditems, fines and criminal penalties for theimporters. Felony criminal sanctions for viola-tions of the Act involving imports or exports, orviolations of a commercial nature in which thevalue of the wildlife is in excess of $350, includea misdemeanor violation with a fine of up to$10,000 and/or imprisonment of up to 1 yearand civil penalties of up to $10,000.

While the Lacey Act imposes fines of up to$10,000, the Criminal Fines Improvement Act of1987 increased the fines under the Lacey Act formisdemeanors to a maximum of $100,000 forindividuals and $200,000 for organizations.Maximum fines for felonies were increased to$250,000 for individuals and $500,000 for organ-izations.

10+2 Initiative to befully enforced as ofJanuary 2010

On January 26, 2009,U.S. Customs and BorderProtection (CBP) beganimplementing new clearance procedures (see January Global View athttp://rerogers.com/uploads/GV_Jan2009.pdf)that required additional information fromexhibitors and ocean freight carriers before clear-ance was granted. One year later, on January 26,2010 the final phase of the initiative will begin

Implementationof RevisedLacey ActProvisions

The LaceyAct requires thatimporters submit adeclaration to identify the genus and species ofany wood product (including paper). The intentof the act, which became effective on December15, 2008, is to combat the illegal trafficking ofwildlife, fish or plants. The types of productscovered are being phased in over the course oftwo years.

The Lacey Act impacts trade showexhibitors importing products that fall into spe-cific categories during the phase in period. Forexample, “tableware & kitchenware of wood”products were phased in October 1, 2009. Thus,exhibitors importing items for house wares exhi-bitions in particular, would be required to declarethe genus and species of the trees used in manu-facturing their products after that date. By April1, 2010, “toys, games and sporting equipment,”with wooden components will be affected.

Customs and BorderProtection (CBP)Updates

CONTINUED ON PAGE 7

Although CBP has vowed

to take a common sense

approach after January 26,

2010, importers will be

subject to fines of $5,000

each time an ISF (importer

security filing) form is

late or inaccurate.

JANUARY 2010 PAGE 5

and importers out of compliancewith the regulations will be subjectto fines and possible seizure of thecargo by Customs.

Although CBP has vowed to takea common sense approach afterJanuary 26, 2010, importers will besubject to fines of $5,000 each timean ISF (importer security filing)form is late or inaccurate. The ISFform must accompany the importdeclaration. According to theWorld Trade\INTERACTIVEnewsletter published by law firmSandler, Travis & Rosenberg,P.A., and Sandler & Travis Trade AdvisoryServices, CBP has said it will “seek to avoid levy-ing penalties for minor ISF filing mistakes andinstead continue efforts to inform filers of therule’s requirements. Those efforts have thus farincluded the issuance of ISF penalty mitigation

Customs and Border Protection Updates (cont’d from page 6)

guidelines and the post-ing of a list of answersto frequently asked ques-tions on the CBP Web

site.”

Rogers WorldwideImport Services IssuesSOP

To streamline andinform internationalexhibitors about require-ments for importing their

goods into the U.S., RogersWorldwide Import Services has issued

a Standard Operating Procedure (SOP) docu-ment including ISF filing requirements, airfreightprocedures, ocean freight procedures, opera-tional information and fees for import clear-ances. The document contains useful checklistsand bulleted lists for reference. The SOP is par-

ticularly useful for exhibitors who use their owninbound shipping services but choose RogersWorldwide to handle the clearance and deliveryto show site.

Rogers Receives Additional Liquor ImportPermit

T h eC a l i f o r n i aDepartmentof AlcoholicB e v e r a g eC o n t r o l(ABC) hasissued RogersWorldwide a California alcoholic license for dis-tilled spirits, beer and wine effective August 24,2009. This new permit enables Rogers to importalcoholic beverages for exhibitions in Californiaand is added to the list of other permits allowingsimilar importations in other states.

The Lacey Acthttp://www.cbp.gov/xp/cgov/trade/trade_programs/entry_summary/laws/food_energy/amended_lacey_act/guidance_lacey_act.xml

10 + 2 Initiative and Importer Security Filinghttp://www.cbp.gov/xp/cgov/trade/cargo_security/carriers/security_filing/

Importing Alcohol into the U.S.http://www.ttb.gov/itd/importing_alcohol.shtml