C U LT U R E S H I F T

A T I M E F O R C H A N G E

CULTURE – WHAT WHERE HOW?!

“Culture is how organizations ‘do things’.” Robbie Katanga“Organizational culture defines a jointly shared description of an

organization from within.” Bruce PerronOrganizational culture is the sum of values and rituals which serve

as ‘glue’ to integrate the members of the organization.” Richard Perrin

With so much buzz about culture, it sure must mean something – something BIG!

SO, WHAT IS IT AGAIN – CULTURE. OK… BUT HOW!Core

Values in line with company

goals

• Trust• Commitment• Accountability• Collaboration

Walk the Talk • Live up to claims

Reward

• Reward people for exhibiting core values

• Inspire others to emulate these behaviors

Daily huddle

Story telling /

OD

Unlocking ways and means to define Culture.

Begin with the end in mind – Stephen Covey

Reiterate core values / behaviors at meetings

• Create an experience via story telling, living the core values

• Use OD mechanisms to instill values

BUILDING AN ETHOS OF PERFORMANCE & INNOVATION

High Performanc

e

Empowerment & Authority + effective PM

process

Leadership Capabilities

Customer centric

Communication &

Collaboration

Training

Reward appropriate behaviors

Open, listen to ideas, create innovation time

Bottom up innovation

Provide autonomy

Analyze behaviors with psychometric tools to harness creativity

Spurring Innovation!

ENVISIONING A FLAT STRUCTURE

Flat Structure

Structure

Communication

Decision making

Performance

Production

Productivity

Team and Company vision

Personal Goals matter

Have Fun, Keep Score, Will Win!

Constant state of improvement

A drive to achieve the best!

METAMORPHOSING TO SUCCESS!• Publicity via road shows / campaigns / internal bulletins• Understanding the context / assimilating the ambiguity• Translating the ‘why’ to ‘how’ and sustain the behaviors

Percolation • Change Ambassadors who would champion this cause• Utilize the Adoption Model to attain greater success

• Trainings and activities to ease employees into the new culture• To acclimatize everyone through behavior focused initiatives

• Steward the campaign via functions of Leadership, Human Resources & Communication

• Surrounding yourself with the right people

UNITY IN DIVERSITY – ALIGNING THE DIVERSE GROUPS

• Understanding each groups’ behaviors and drawing a common ground• Make use of the change catalysts to drive behavior • Leverage the nuances of market competition from the new blood that has

come in via engineers & product managers; parallely assimilate organization culture from the sales team

LO AND BEHOLD, IT’S NOT THAT HARD, IS IT!

The need• Marketplac

e readiness

• Skill shift of employee

Understand those involved• Robust

communication strategy

• Get into the minds of employees affected

Aim to engage

Share good / bad

examples

Mode of propagat

ion

C H A N G E I S T H E L AW O F L I F E A N D T H O S E W H O L O O K O N LY T O T H E PA S T O R P R E S E N T A R E C E RTA I N T O M I S S T H E F U T U R E

J O H N F K E N N E D Y