organization-wide digital networks from concept to implementation sanjay manandhar, founder/ceo...
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Organization-wide Digital Networks
From Concept to Implementation
Sanjay Manandhar, Founder/CEOAerva, Inc. [email protected]
Founded in 2005 by MIT alums. Cambridge, MA
Software platform to manage enterprise-wide digital media
Outdoor billboards: Clear Channel, Van WagnerRetail Network: 2000-store screens for Anheuser-BuschHigher Ed: Northeastern University (25K students)Social Media/Mobile: Taco Bell, Beats-by-DreEmployee Communications: US Navy
Integrations into Government system like CAC cards, IA certifications in place
Aerva Overview
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Concept-to-Execution
Era of Static, Non-Interactive, Digital Media is OVER—Engage
Your Audience
Please addDynamic infoUser-generated contentContext-aware contentDay/time/location-awareGames, contests
No More “Visual Wallpaper”
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Determine Use Case & ObjectiveEmployee/External communicationsBrandingViewer interactivity, metrics acquisition
Figure Out Content StrategyWhat content goes where“Hold time” for viewersContent rotation/changeouts
Requirements for Architecture & SoftwarePrivate or Public Cloud, Network Compliance, SecurityLogistics of networks, screens, media playersEveryday-management/Ease-of-Use
Plan Ongoing OperationsCreate a team for content updateAsk vendor to provide automatic system updates/upgradesUsers and Roles & Policy for Emergency Management and Overrides
A Simple Recipe
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Case Study: US Navy
Visual messaging at Pearl Harbor Navy Shipyard
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Use Case & Objective
Use Case & ObjectiveVisual messagingEmergency alertsEngage & inform diverse workforce(approx. 5000 in Pearl Harbor & 5000 in Newport Rhode Island)
Content StrategyLCD displays across facilityManaged by PAO’s officeLocation-relevant contentCentral & distributed management
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Inform, Engage, Udpdate
LCD displays across facility
Central & distributed
management led by PAO’s
office
Location-relevant content
HR
News
Weather
Common branding
Layout changes
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Requirements: Architecture
Private Cloud with virtualized server technologies
Comply with DoD’s “Server-Reduction policy”
Edge devices (to drive screens) on NMCI & Legacy network
CAC login authentication & high-bit security in transit and of content
Rapid Access Computing Environment (RACE)-compliant clusters from Defense Information Service Agency (DISA)
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Management Software
Management software: 100% web-based (no client footprint)
Multiple sub-windows and layers (with individual control & schedule)
Large variety of content (images, video formats, text, cable/TV, etc.)
Dynamic data like Weather/RSS
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Manage Using Any Device
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System Software
Login using CAC authentication
Appliance model with central updates
Proxy servers for outside content
Content storage within the Navy
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System Hardware
Small form-factor edge appliances
Extremely reliable, Industrial-strength, high MTBF
Remote management of screens remotely via browser (& RS-232)
Sample Architecture
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Everyday Operation
Managed centrally per domain
Unlimited managers (standard and administrative)
Central system software updates for private cloud and edge devices
Continual training
Ease of expansion (ordering, logistics, install, training)
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Use Case & Objective
Employee Communications
Retail Sales uplift in Stores
Product Launch using Social Media
Branding using Social Media
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Content Strategy Checklist
Content Strategy should match business objectivesEach location can show relevant contentMatch content to viewer hold-times (café, main lobby,
mechanic’s shed)Coordinate emergency response/evacuation routes
Mix content and LayoutVideos, Images, RSS, TweetsRelevant, vibrant, motion
Frequency of UpdatesAuto updates (e.g. weather, news, date/time)System enabled enterprise dataHuman-controlled content (graphic designers, writers,
divisions)Emergency Override updates and Teams
Systems Checklist
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Systems Checklist
Scale from single unit to multiple locations/multiple domains ?
Private Cloud or Public Cloud or Hybrid ?
Ease-of-use/Drag-n-Drop/Browser-based ?
User roles & responsibilities configurable ?
Integration of real-time data (public, enterprise, UGC) ?
Security (login, in-transit, content-at-rest, system software) ?
Software updates/upgrades remotely? For free?
Installation Checklist
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Installation Checklist
Business/Management & budget buy-in
Stakeholders (contracts, communications, PAO/marketing, HR, IT, etc.)
Software, Hardware, audio-visual vendor selection/certifications
Contracts & procurement
Government-provided (power, networks, personnel)
Timeline and project management
Go-Live !!!
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Ongoing Operation Checklist
Training (one-time, ongoing, online)
Support (hardware, software, operational)
Operations team (dedicated or distributed)
System software updates
Hardware refresh
Determine Use Case & ObjectiveEmployee/External communicationsBrandingViewer interactivity, metrics acquisitions
Figure out Content StrategyWhat content goes where“Hold time” for viewersContent rotation/changeouts
Requirements for Architecture & SoftwarePrivate or Public Cloud, Network compliance, SecurityLogistics of networks, screens, media playersEveryday-management/Ease-of-Use
Plan ongoing operationsCreate a team for content updateAsk vendor to provide automatic system updates/upgradesUsers and Roles & Policy for Emergency Management and Overrides
A Simple Recipe
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Aerva, Inc. Company Confidential 24
#thankyou
www.aerva.com
Questions?
Sanjay Manandhar, Founder/[email protected]
Scott Cronin, VP, Channel [email protected]
Jeannette Hon, Director, Product [email protected]
Enterprise Platform for social media, mobile interactivity & digital displays
Aerva is a software company that transforms growing networks ofdigital displays with mobile, online and social media, using real-timedata to engage, entertain and inform. Aerva works with brandmarketers, place-based networks, and enterprises that need to deliver measurable, high-impact, campaigns that create buzz, drive revenue and increase awareness.
Aerva, Inc. 2014