organization of the modern firm the principles of organization got more attention among us than they...
TRANSCRIPT
Organization of the Modern Firm
The principles of organization got more attention among us than they did then in universities.
Alfred Sloan
Page 2
What Organizations Do?
Organizations exist to motivate their members and coordinate their activities.
Chief Challenge – entrepreneurialism– knowledge
Page 3
Successful Organizational Designs
Must solve the challenges of entre-preneurialism and knowledge in tandem
The Disaggregation imperative•Internal disaggregation•External disaggregation
Page 4
Internal or External?
• Internal disagg. may not sufficient– how to solve “imperfect commitment”
• External disagg. may be the more straightforward choice
Page 5
Enforced cooperation(coordination)
Personalinitiative
(motivation)
Market forms
Hierarchicalforms (firms)
Forms of Organization
Page 6
Enforced cooperation(coordination)
Personalinitiative
(motivation)
Market forms
Hierarchicalforms (firms)
Impact of Disaggregation
Externaldisaggregation
Internal disaggregation
Page 7
Relational Forms of Organization
The relational forms of organization, allow companies to make market-based relationships more like the coordinated interactions within a firm.– Alliances– joint ventures– long-term supplier relationships– licensing arrangements
Page 8
Enforced cooperation(coordination)
Personalinitiative
(motivation)
Market forms
Hierarchicalforms (firms)
Innovative Relational Forms
Relationalforms
Page 9
Managing Relational Forms
The Key to capturing value within a relational form is ownership of an asset that is both scarce and complementary.
– complementarity also operates within a firm
– call for carefully planning and continuous monitoring
Page 10
The Difficulty of Knowledge Management
• Knowledge has complex characteristics
• disaggregation may put up barriers to the generation of knowledge.
Page 11
Complex Characteristics of Knowledge
• extraordinary leverage and increasing returns
• tendency toward fragmentation and leakage
• need for refreshment
• uncertainty to value creation and value sharing
Page 12
The Shape of the Modern Firm
No single form will prevail.
Organizations will adopt a variety of shapes, and change them as new strategic challenge emerge.
Page 13
Case in Point
• The ABB Group– successful internal disaggregation
• British Airways– relational form of organization
• North West Company– established in 1779– with the shape of the “modern” firm
How does a firm integrate and thereby benefit from the decentralised tacit competences dispersed on multiple sites?
Page 15
Theory of the Firm
Firm as a processor of information– a firm is a nexus of bilateral contracts
Firm as a process of knowledge– a firm is an evolving, knowledge-based
organization
Page 16
Firm as a Processor of Information
• bounded rationality• principal-agent problem• the theory of teams• imperfect information problems
Page 17
Firm as a Processor of Knowledge
• Evolutionary theory of Firm– cognitive mechanisms of individual
agents
• The creation and management of knowledge– firm is a locus where competences are
continuously built, managed, combined, transformed, tested and selected.
Page 18
What Matters Is Not Information per se
• Information -> knowledge ->competence
• What may most hamper the firm’s dynamics is the risk of lock-in to inefficient routines rather than the problem of a limited capacity to deal with information.
Page 19
The Elusive Notion of Competence
As Andreu and Ciborra (1996) suggest, there are three levels of learning process allow the emergence of new competences– routinization learning loop– capability learning loop– strategic loop
Page 20
Competences
Competitive Environment
Core Competences
Resources
Work Practice
Routinizationlearning loop
Capabilitylearning loop
Strategic loop
Page 21
The Notion of Distributed Competences
Granstrand et al (1997, CMS) suggested that, in the multi-technology corporations competences are distributed – across a large and increasing number of
technical field– in different parts of the organization– among different strategic objectives of the
corporation
Page 22
The Organizational Knowledge-Creation Process
• Individual or collective learning activities
• Tacit knowledge vs. codified knowledge
• The interaction of tacit and codified knowledge forms the basis for creation of organizational knowledge
Page 23
Combination Internalization
Externalization SocializationFrom
To
Explicit
Tacit
TacitExplicit
Modes of Knowledge Conversion (Nonaka, 1994)
Page 24
Knowledge Transfer and Creation
According to Nonaka & Takeuchi (1995),dialogue between bodies of tacit and explicit knowledge forms the basis of a dynamic spiral of creation of new knowledge.
Page 25
Things Are Different Now
Synergy and continuous innovation are increasingly required to cope with a rapidly changing environment, while the multi-divisionalized structure centralizes competences, in inter-product allocation and diversification, but decentralizes competences in inter-functional coordination.