Continuation of our “Be Local” campaign to support our brick and mortar businesses!

We increased participation with: Restaurant Week, Downtown Walk Around, Summer Days, Historic Downtown Day, Trick or Treat, Holiday Open Houses and Small Business Saturday.

Santa’s Workshop moved to Downtown Main-street this past holiday season and was an even bigger success serving over 1800 visitors with rave reviews!

CollaborationsDMI collaborates with the City of La Crosse, La Crosse County, Rotary, Arts Board, Pump House Regional Arts Center, UWL, YMCA, Bike Fed, and Explore La Crosse to support commu-nity events and initiatives.

Organization andMembership

The Four Point Approach

16 New BusinessesLaunchedOver 1500 New Jobs!

Promotions and Special Events

AccomplishmentsDaily and weekly downtown clean-up in-cluding picking up cigarettes, litter, sweeping sidewalks, and pulling weeds. The Adopt-a-Planter program beautifies down-town with over 95 floral planters each year.

The overall reduction of our pigeon population by 80% in collaboration with the City of La Crosse. Annual maintenance will continue.

Downtown Neighborhood Resource Officers have built positive relationships andincreased safety and crime prevention.

The Safe-Cam program by our partner organi-zation, The La Crosse City Vision Foundation is an effective tool in solving crimes and improv-ing overall safety downtown.

We collaborated with the Pump House and Explore La Crosse to bring the Heron sculp-tures to the Main Street walkway.

Our Parking Workgroup advocates for parking solutions and increased parking management with the City of La Crosse.

The “Elevate” downtown facade grant pro-gram in partnership with the City of La Crosse has approved over $200,000 in facade grants. Over 20 grant applications have leveraged over 4 million in downtown investments.

Building ImprovementsBatavian Building, Borgen Properties, Children’s Museum, Citizens State Bank, Creative Canvas, C J Michel Building, Drift Mer-cantile, Exchange Building, Fortney Offices, Holiday Inn and Suites, Orange Pearl Salon & Spa, Pearl Street West, Popcorn Tavern, Powell Place, RCW Suite, Radisson Hotel, Reuter Mad-er and Mendralski Buildings, The Crow, The Hub on Sixth, The Jacobs Building, The Scenic Center, The Wiggert Building, Three Sixty Real Estate, Touch of Class, Yesterday’s, and more!

AccomplishmentsLaunch La Crosse “Accelerate” grants were awarded to Drift Mercantile, That Foreign Place and Full Circle Supply this year.

Pop-up Shop program collaboration with Cou-lee Cap, La Crosse County and WEDC to bring new shops to downtown this holiday season.

New Businesses and Expansions3rd Street Hair Gallery, A & S Clothing, Back in Action Chiropractic, Belle Square, Boys & Girls Club, Christos Taverna, Creative Canvas, Drift Mercantile, EMG Imprint, Escape LAX, Fannin Counseling & Art Therapy, Gensler, Good Fuel Nutrition, Gerhard’s Lighting, Gundersen Hotel, Johnson Block & Company, La Crosse Distilling Co., Landmark by the Rivers, Lofts at 707, Logis-tics Health, Mayo Clinic, Orange Pearl Salon & Spa, Polite Barber Shop, Primitive Parlor, Quick Hit, Riverside Corporate Wellness, Spirited Mind, Surf and Scotch, Rural Mutual Insurance, The Hub on Sixth, Thrivent, Unwound.

Major DevelopmentsCompletion of Belle Square, a $68 million proj-ect with 255,000 square feet of office, retail, and 94 residential units. The building is fully leased with Associated Bank, Cowgill Dental, Gensler, Mayo Clinic, Gundersen Health Care System, Riverside Corporate Wellness, The Weber Group and a future eaterie.

Completion of The Hub on Sixth, a $15 million project with 95 residential units for young professionals and 18 condiminiums, with first floor retail space. The Lofts at 707 with 24 units for young professionals, and the new La Crosse Distillery Co. The acquisition of Wettstein’s by Gundersen Health System for a Dental Center.

The Landmark by the Rivers mixed-use develop-ment is underway with plans for 64 loft-styled apartments and 65,000 square ft. of retail, restaurant, and professional office space.

Goals for the coming yearPlacemaking events that bring community together, support our local businesses, and strenghthen our diversity. Identify, brand and celebrate our authentic culture.

Strengthen our cultural, art and historical tourism within the downtown district with community partners.

Design andBeautification

Goals for the coming yearAdvocate for and increase engagement with downtown property owners, businesses, and residents in the downtown and nearby neighborhoods.

Strengthen our impact in the community through collaboration with our public, private and synergy partners.

Economic Vitality

People PowerLogged 5,250 Volunteer Hours for a value of over

$120,000

Goals for the coming yearMoving forward with identified physical en-hancements projects to better the downtown environment, preserve our historic buildings while innovating and planning for the future.

Increased art, murals and sculpture projects to strengthen our cultural diversity and enhance tourism and community engagement.

Goals for the coming year The City Vision 2040 Plan - A new vision for downtown for the next 20 years!

To strengthen our economic vitality with diverse, multigenerational and all season ac-tivities. Businesses that support our current residential growth and downtown park and neighborhood enhancements.

Accomplishments We created a new initiative “First Fridays”to highlight and celebrate the arts, shopping, food, music, and fun each month.

4K+ Sweepstake entries for downtown events and promotions this year!

5.2K Captive audience on social media platforms and growing!

6500 E-newsletter subscribers65 Newsletters and Communicationswith a 36.2% Average Open Rate 135 NEW BUSINESSES HAVE

OPENED IN THE LAST FIVE YEARS DOWNTOWN

Quick FactsNumber of Businesses 600Number of Buildings 315Number of Storefronts 280Number of Vacant Storefronts 17% of Vacant Storefronts 6%

$45 million in Private Investment

$25 million in Public Investment

in the past 12 months

$500 million Total in the past 5 years

1500 RESIDENTIAL UNITSWITH MORE BEING PLANNED FOR 2019

AccomplishmentsAs an active member of the Wisconsin Main Street Program, we attend valuable work-shops and training sessions to learn best practices and network with other commu-nities. This year we had the highest totals in private investment, public investment, residential growth, new business growth and jobs added out of the Wisconsin Main Street commmunities. Our new monthly “Coffee Connections” met to discuss: City of La Crosse Planning Department Developments, The Importance of Shopping Local, and La Crosse Mayoral updates. We have planned: Public Safety, Parking, Transportation, Succession Planning and Facade Design for the future.We held an educational session with the Wisconsin Department of Tourism on “Enhancing the Customer Experience”.

We held socials and member focus groups to connect with our members. Our New Year Celebration was held to acknowledge new businesses, expansions, and improvements. Over 50 acknowledgements were made.

CollaborationsWe worked with our synergy partnersExplore La Crosse, La Crosse Chamber, LAD-CO, and 7 Rivers Alliance on advocacy and community initiatives: Oktoberfest in the Capital, Transportation, Tourism, Marketing, Workforce Development, Transient Docks and the La Crosse Center.

Cornerstone members

Addis LawAuthenticom, Inc.Brothers of WisconsinCitizens State BankDavy EngineeringDBS GroupDesigning JewelersDuluth Trading CompanyFayze’sFowler & HammerHawkins, Ash, CPA’sHoliday Inn and SuitesHome 2 Suites by HiltonHonda Motorwerks

Mayo Clinic Health SystemPeople’s Food Co-opState Bank Financial

La Crosse Media GroupLa Crosse Sign CompanyMarket & JohnsonMerchants BankMichaels EnergyO’Flaherty Heim BirnbaumKirchner & Curtis Ltd.Northside DevelopmentPepsi Cola of La CrossePiggy’sRadisson HotelWipfli, LLCWKBY News 8WXOW TV 19

Altra Federal Credit UnionBrickl BrothersCD Smith ConstructionCoulee BankDahl AutomotiveDairyland PowerDoerflinger’s Second CenturyFairfield Inn and SuitesFestival FoodsGenslerHowes Diamond JewelersISGKaplanMetre AgencyMidwest Family Broadcasting

Poellinger, Inc.River ArchitectsRiver BankStansfield VendingThe Charmant HotelThe Insurance CenterThe Waterfront RestaurantThe Wedding Tree Three Sixty Real Estate SolutionsTrust PointUS BankVerve, A Credit UnionViterbo UniversityWettstein’sXcel Energy

3 Amigos Property Management4 Sisters4th Street Bar and Catering7 Rivers AllianceA&S Clothing Co.AddiecakesAdvisors Management Group Inc.Agropur IngredientsAll Glazed Up!AMEC Home LoansAntique Center of La CrosseAnytime Fitness La CrosseBack-In-Action ChiropracticBenson ManagementBig Boar BBQBig Brothers Big SistersBMA Property Management, LLCBodega Brew PubBorton Construction, Inc.Bridges United Methodist ChurchBurger Fusion CompanyBuzzard Billy’s/Starlite LoungeCabin Coffee Co.Cameron Park Farmer’s MarketCandlewood SuitesCargill Pettibone Bed & Breakfast Casino Bar La CrosseChildren’s MuseumChris La Shorne ArchitectureCindy Gerke & Associates, Inc.Cleary Management CorporationCleary-Kumm FoundationColdwell Banker--River Valley RealtorsCoulee Region Communications LLCCourtyard by Marriott Cowgill DentalCreative Canvas and BoardsCredit Bureau Data Inc.Crescent JewelersCrossfireDale’s Clothing for Men and WomenDel’s BarDesigning JewelersDigger’s StingDigiSage, Inc.

Drift MercantileDublin Square Irish Pub & EateryEl RodeoEMG ImprintsEscape LAX by Tactical Escape 101Express PrintingFairway Outdoor AdvertisingFannin Counseling & Art TherapyFinnottesFox TV - Fox 25/48 Full Circle SupplyGallery La Crosse Artists Cooperative Games People PlayGerhard’s Kitchen & Bath StoreGerrard-Hoeschler Inc.Governmental Employees Credit UnionGrandStay Hotel & SuitesGreat River Popcorn & Ice CreamGrounded Patio CaféH&R BlockHampton Inn and SuitesHandmade Natural Beauty BoutiqueHanson & AssociatesHSR Associates, Inc.International Bake ShoppeJohnson Block and Company, Inc.Jordana Snyder PhotographyJules CoffeehouseJust Be ClausKate’s on StateKellogg Investments King Street KitchenKitchen Solvers Inc.Knight Barry TitleKraus Anderson Kroner True Value HardwareL.I.N.K Magazine, LLCLa Crosse Area Chamber of CommerceLa Crosse Area Development CorporationLa Crosse Area Family YMCALa Crosse CenterLa Crosse Community TheatreLa Crosse County Conventions and Visitors BureauLa Crosse County Historical SocietyLa Crosse Escape Room & Segway Tours

Roush RentalsRural Mutual InsuranceSatori ArtsShort Elliott Hendrickson Inc.Silver Hide OutSmith’s Bike ShopState Farm Insurance – Kyle ViskerStifelSubway SandwichesSurf & ScotchT.J. CheddarheadsTavern League of La Crosse CountyTease Salon & BarbershopThat Foreign PlaceThe Artisan Preservation CompanyThe BLÜ GroupThe Board StoreThe Breakfast Club & PubThe Buzz on MainThe Court Above MainThe Craft and Vendor MarketplaceThe CrowThe Exchange BuildingThe Great Escape of La CrosseThe La Crosse Club The PearlThe Root NoteThe Toy ShopThe Twisted MooseThe WarehouseThe Yoga PlaceTlustosch Law OfficeTop ShotsTouch of ClassTrim DesignTurtle Stack BreweryUnwound, LLCVendi AdvertisingWarren Loveland Real EstateWaxing the CityWeddings By NancyWettstein Brothers Electric, IncWieser Brothers General ContractorsWillow BoutiqueWrench & Roll Collective

La Crosse LoggersLa Crosse Masonic CenterLa Crosse Olive Oil Co.La Crosse Public LibraryLa Crosse Queen CruisesLa Crosse Segway ToursLa Crosse Symphony OrchestraLa Crosse TribuneLe ChateauLegend’sLeithold MusicLindy’s SubsLovechildLPL FinancialMarkos Wholesale ApparelMississippi Welders Supply CompanyMonet Flowers & GiftsMorrison & Associates, CPA’sNoelke’sNorth La Crosse Business AssociationOktoberfestOn Three Printing/ EnergyLine LLCOrange Pearl Salon, Inc.Painted PorchPasse Law Office, LLCPearl Street BooksPearl Street BreweryPettibone Boat Club, La CrossePickerman’s Soup & SandwichesPizza AmorePizza DoctorsPleasures “A Lover’s Boutique” Prairie La CrossePump House Regional Arts CenterRadisson Hotel - La CrosseRiver City Gold & SilverRiver City HobbiesRiver City Image WorksRiver Rocks CoffeeRiverside Corporate WellnessRLR Properties & Investments of La CrosseRobertson, Ryan & AssociatesRocky RococoRose JewelersRotary Lights, Inc.

City of La CrosseAssociated Bank

CenturyLinkGundersen Health System

Keystone Investors$500.00 or more

Lamplight Investors$1000.00 or more

Board President Michael Richards

“The mission of Downtown Mainstreet, Inc. is to ensure ongoing economic development while cultivating a revitalized downtown”

Downtown Mainstreet Inc.Annual Report 2017 - 2018

Dear Friends,The mission of Downtown Mainstreet, Inc. is to ensure ongoing economic development while cultivating a revitalized downtown.

This statement is our steady guidepost. As an organization, we need to regularly review our operations to make sure we are continuously working toward meeting and exceeding this mission. In keeping with our continuous improvement mindset, earlier this year we began a new strategic planning cycle. Our goal has been to look at downtown with not only today in mind, but also what projects can we work on that will put us in the best position to succeed into the future. From a high level perspective we are looking to:

The Weber GroupUW-La Crosse Foundation

Wells FargoWestern Technical College

Kwik Trip, Inc.La Crosse County

Logistics Health, Inc.

(1) Develop a Diverse Downtown, where we will find opportunities for all visitors, business owners and residents to engage, invest in or live downtown; (2) Brand and Celebrate our Identity, which means finding ways to maxi-mize the riverfront, and preserve our history while innovating and planning for the future, but also identify areas where we can draw in new groups who traditionally have not uti-lized the downtown assets; and (3) Ensure Long-Term Sustainability through growth in business and inventory downtown (business and residential) as well as identifying diverse funding sources that will balance our mem-ber and corporate investment support.Downtown has evolved tremendously over the years. There has been extensive growth in new businesses and as well as turnover. Through it all, our mission must continue to guide us. We thank you for being part of our journey in making the downtown of La Crosse one of the best in the country. - Michael Richards

Executive Director Robin Moses

Board of DirectorsMichael Richards - PresidentGundersen Health System

Kelsey Williams - President ElectFayze’s Restaurant

Deb Lash - Past PresidentThe Wedding Tree

Debi McKenney - Treasurer

Jennifer Kloehn - SecretaryThe Waterfront RestaurantJim Bressi - Kwik TripChris Butler - Verve, A Credit UnionScott Chorski - WKBT News 8Sandra Earp - Associated BankEric Erickson - Mayo Clinic Health SystemWard Evanson - Logistics HealthJesse Fanciulli - CenturyLinkBrian Fukuda - La Crosse County Julie Henline - GenslerDan Howes - Howes Diamond JewelersWill Kratt - ISGJessica Kirchner - O’Flaherty Heim Birnbaum Kirchner & Curtis Ltd.Jay Lokken - RLR PropertiesJacqui Marcou - La Crosse City CouncilGreg Reichert - UWL Foundation

StaffRobin Moses - Executive DirectorJoanna Conrath - Marketing CoordinatorMaggie Rabe - Executive Assistant

Downtown Mainstreet

500 Main StreetLa Crosse, WI 54601

608.784.0440lacrossedowntown.com

Downtown is not only the central business district of our city, we are the social hub of our community and our entire region.Along with growth comes challenges and the retail world is changing dramatically. We must work together to support our brick and mortar businesses and be mindful to shop local. Customers today not only want great products and services, they look for engage-ment and enhanced experiences.Along with our new strategic goals, this year we will begin the City Vision 2040 Down-town Master Plan in partnership with the City of La Crosse. Join us in this process as we hold focus groups to listen to your needs, share ideas, and move forward to-gether for the next 20 years. -Robin Moses

We are experiencing an urban residential movement that is creating transformational growth. Young professionals, boomers, and many families desire to live in and near down-town. New opportunities and businesses will emerge as we answer the wants and needs of our growing downtown neighborhood.

This year has been another strong year for new businesses, tourism, arts, and residential growth. We have had record property re-invest-ment, and exciting mixed-use develop-ment projects.

Landmark Investors$3000.00 or more

Carla Callies, Brian Carroll, James Cherf, Earlamae Dahlby, Jesse Fanciulli, Dan Gelatt, Mary Ann Gschwind, Audrey Kader, Scott Koenen, Michael Mader, Wayne Oliver, Todd and Deb Ondell, Roger Roslansky, Fred and Deb Wakeen, Bill Weber, I. Schilling, TGAAR LLC, John Wettstein, John Young

Individual Members “Our vision is to promote a vibrant downtown that enriches our businesses, embraces our history, celebrates our culture, and captures the spirit of our

community while enhancing the vitality of our entire region.”