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WELCOME TO OIMS

CHAPTER : 4ORGANIC SEO SERVICES

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WHY ORGANIC SEO?

• Nowadays, users do not give any credibility for the Pay per click system anymore since they have been aware of the paid advertisements concept. Therefore, the preferred way for customers to get an answer to their queries is by clicking on organic (also known as natural or ethical SEO) search results.

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NATURAL SEO

• Natural Search Engine Optimization is the act of using search engine to drive traffic and achieving high rankings in search engines and directories by making use of complex methods and tactics.

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THE ETHICAL WAY

• Organic SEO services can be used in different forms of research such as web, image, video and business.

• In brief, organic Search Engine optimization is the process of optimizing a website ethically to achieve high ranking on search engine and web presence through increase targeted audience traffic.

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COST MATTERS FOR PAID SEO

• With the costs of advertising increasing considerable, the fight for sponsored links seem to be occurring just between companies who can afford such fifthly amounts.

• With Organic SEO services, a business’ position can be created and maintained because of the relevancy of its website instead of the advertising budget.

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Fundamentals of organic SEO services

• Research optimization: there must be throughout understanding of the client’s company as well as keyword research, creation of niches and relevant content.

• Visibility strategies: Off the page elements are implemented through press release distribution, link building and paid inbound link programs

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Fundamentals of organic SEO services

• Search Engine Optimization Implementation: Search Engine Optimization Strategies must be mutinously applied with best practice and white hat techniques. The aspect of a Search Engine Optimization strategy include internal links, improvement of site navigation, keyword density, prominence, frequency and content, on page optimization, URL rewrite, alt tags as well as robots txt files

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Fundamentals of organic SEO services

• Monitoring :

Constant evaluations through use of metrics are essential to assess areas of success and

areas where improvements are needed.

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White hat techniques

• Directory and article submission• Reciprocal link building• PR distribution• Niche and local directory submission; and• Social bookmarking

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THE STRATEGIE

• The Search Engine Optimization plan for organic Search Engine Optimization must be elaborated according to business‘ needs and objectives requirements; that is why analysis and research are two important steps to undertake before development of strategies.

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THE BEST WAY

• Natural SEO is particularly useful for ecommerce website that sells thousand of products and is therefore unable to get all pages indexed or to generate traffic for each product with paid advertisements.

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A BIG THANK YOU