orange partner html5 day

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HTML5 why we talk about it why we talk about it what we do about it Pierre Combelles Orange

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Orange Partner HTML5 Day : un évent sur la découverte du HTML5 et son potentiel pour ouvrir un nouveau monde de possibilités...

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Page 1: Orange Partner HTML5 Day

HTML5why we talk about itwhy we talk about itwhat we do about it

Pierre CombellesOrange

Page 2: Orange Partner HTML5 Day

just to be sure: what is it ?

new elements – esp. video

HTML5 : HTML +… a flash-like experience - and more - in all browsers

more APIs for more features

CSS3

rich UIdrag & drop, edition, enhanced rendering ...

mediaricher look & formatting description

mediaaudio/video, 3D, graphics

offlinestorage, web app cachejavascript g

connectivityweb socket (bi-directional)push

browser implementation

include code in pages & run locally

other featuresgeolocation and more to come

browser implementation

bbuzz"the browser becomes the new (multiscreen) (web) app platform"

"contents become apps"

Page 3: Orange Partner HTML5 Day

no doubt: it's coming

html5 handsets worldwide (millions)source ATT

2500

Orange html5-compatible handsetscumulated purchase (millions)

12,000

1000

1500

2000

4,000

6,000

8,000

10,000

0

500

2010 2011 2012 2013 2014 2015 20160,000

2,000

2010 2011 2012 (May)

85% of all smartphones will have HTML5 browsers by 2016 [AT&T, Feb 2012]

17% of Orange handsets have HTML5 browsers

HTML5 ll t t t t15% of apps launched this year will be HTML5 apps, already [IDC, 2012]

HTML5 roll-out strategy … teaser …... Web apps

Distribution Hybrid3d party apps3d party apps…

Page 4: Orange Partner HTML5 Day

great expectations

rich mobile/all screensweb open

Page 5: Orange Partner HTML5 Day

great expectations

choice

customers operators

qualityclarity & trust

relevance

same expectations as developers for our own services !

development

developersuse the browser to improve customer experience & contact

rich functional setweb environment easier Xplatform devptshorter TTM / Lower TCO

bring the best of the mobile web to our customers by attracting developers

gotomarketopen ecosystemplurality of channelscustomer visibility

monetisation (billing)APIs recommendation

customer visibilitymonetisation

Page 6: Orange Partner HTML5 Day

expectations versus reality: what is the gap ?a bit of SWOT analysis

industry traction"web goes mobile" enablerng

tha bit of SWOT analysis

an alternative ecosystem to current closed silos

tuni

ty

enhanced user experiencecross-platform portabilityst

ren

more open distribution and monetisation models

oppo

rt

still youngnot as rich as native appsportability-vs-UX trade-off

eakn

ess fragmentation

creation of new browser-based silosris

k

distrib/monetisation lack structurewe trust & security

Page 7: Orange Partner HTML5 Day

focus: discovery, recommendation, distribution

discovery enhanced by rich tags :d i ti t ti d ti likdescription, category, ratings, recommendation, likes

Æ food for web stores, not just search

recommendation takes a new dimension :personalized and contextualized recommendations, based on preferences, usages, likes etc

DistributionDistributionbecomes a mix of "exclusive" distribution of key content and "open access" (web model) – the web is the app store (ATT)

monetizationadvertisingmicropayments – locked to distribution?subscription – for trusted partners onlysubscription for trusted partners onlycontents & data bundling

Page 8: Orange Partner HTML5 Day

key success factors

• broad reach & audience potential

effective discovery & distribution• effective discovery & distribution

• engaging & frictionless experience

trust in privacy & security• trust in privacy & security

• proven monetization mechanisms

• fragmentation limitation• fragmentation limitation

Page 9: Orange Partner HTML5 Day

meeting expectations…raising awareness learning with the ecosystemraising awareness, learning with the ecosystem

learn… promote… use…

relevant use casesdesign

developmentinternally

for our own services :designdevelop

toolsfragmentation

externally – orange partner distributemeasure

an HTML5 practice, in close contact with its ecosystem

Page 10: Orange Partner HTML5 Day

meeting expectations…delivering on the promisedelivering on the promise

make HTML5 usablefragmentation

enhance web apps value

operator APIs & network optim. experience, monetisation

- network & platforms : Id/Auth,

drive consistent implementation

- standard & test lists

- test results publication

fragmentation

privacy, billing, call control, messaging, location, QoS…- SIM (Auth, NFC)

di t ib ti biliti

- test results publication

- handset&browser compliance requirement

- tizen reference distribution capabilitiesreach, monetisation, trust

- orange selection

tizen reference

Page 11: Orange Partner HTML5 Day

OrangeAPIsAPIs

Page 12: Orange Partner HTML5 Day

Orange selectioncustomers : build trust through relevancedevelopers : reach / monetisation rate trade-off

live in France now

a layered approach

Orange appspartner apps

f dreferenced apps

presentationsearch & recommendationfavourites relevant bundles of apps&services according to context

billingpartnersmid- tailmulti-operator - WAC

Page 13: Orange Partner HTML5 Day

Orange WebStorehttp://lewebstore orange frhttp://lewebstore.orange.fr

< 250 services/webapps listées

Page 14: Orange Partner HTML5 Day

conclusion : a necessarily open approachwith browser & device vendors but alsowith browser & device vendors, but also…

collaborate with… MNOs OTTson…

fragmentation W3C collaborationdevice requirts

devpers requirtsW3C collaboration

promotion/support to developers

joint mktingWAC

joint mkting

MNO APIs consistent devper interface use an distributeMNO APIs consistent devper interfacelocal initiatives, WAC/GSMA

use an distribute

distribute & monetise 3rd party apps

share repositories ?

simplified access to MNOs'leverage MNO billing

simplified access to MNOs billing

distribute Orange apps distribute

So let's team up…

Page 15: Orange Partner HTML5 Day

Thank you !

Page 16: Orange Partner HTML5 Day

Buongiorno, the web app company

Orange Partner Day – June 11th 2012 - Paris

Page 17: Orange Partner HTML5 Day

2

Created in 1999, early and pure player in digital contents distribution on mobile devices, Buongiorno has developed a strong expertise and recognized leadership in its field.

The company, Headquartered and listed in Milan Stock Exchange, is today: Specializing in mobile entertainment, focusing almost entirely on a B2C approach, based on

strong product management, technology and direct marketing capabilities combined with a partnership attitude with mobile network operators

With a team of approx. 800 young professionals, based in 15 countries, conducting business in more than 20 countries around the world

Generating 2011 proforma revenues (current perimeter) of ~€240 mn with an EBITDA of ~€27 mn Euro: 55% in Europe, 30% in the Americas and 15% in the rest of the world

Running a blend of traditional, feature phone oriented, and of new, rapidly growing smart phone and tablet oriented, products

With a sound balance sheet and a proven track record in delivering results, profits and cash flow

Company Profile

Page 18: Orange Partner HTML5 Day

3 In the last few quarters B! has been successful in creating and distributing web apps

thru carrier billing in several EU, NA and LATAM countries

As a result B! currently has more than 20 products launched in 9 countries (Italy, France, Germany, Spain, UK, Mexico, Turkey, Austria and Canada) with roadmap to extend to +15 countries during 2012

Buongiorno has created, in the past 2 years a fully new Mobile internet platform for HTML5 apps, with a fully dedicated team at the edge of consumer needs and technology evolution

First results from the market, enthusiastic reaction from carriers, web apps momentum, 3G and smart-phone growing penetration seem to indicate a “perfect storm”.

A potentially huge opportunity for creating an ecosystem around web apps is appearing on the horizon and B! will play a key role as first mover!

The web apps opportunity

Page 19: Orange Partner HTML5 Day

4 B! web apps portfolio, some examples

Gamifive:

Unlimited play from a catalog of 150+ casual HTML5 games.

Playplanet:

HTML5 storefront for unlimited native apps android games

iMagazine:

HTML5 storefront that allows to integrate any type of content, pictures, video, texts, comments in a personalized way.

Social integration with FB opengraph.

iFortune:

HTML5 storefront, with multiple astrology and esoteric entries

Fingerbooks:

HTML5 storefront, offering a new and unique e-book experience based on short stories.

Page 20: Orange Partner HTML5 Day

5 Transparent acquisition flow, to ensure transparency and awareness

Adapted price point and business model

Carrier billing

Attractive revenue share between Carriers and Editors (to compete with existing

closed market places)

CRM activities to engage users

Product and content quality

Customer care

KEY SUCCESS FACTORS

- 100 000 200 000 300 000 400 000 500 000 600 000 700 000

Tot Customer Base Overall +136% in 5 months!

Page 21: Orange Partner HTML5 Day

Thank you for your attention! [email protected]

Page 22: Orange Partner HTML5 Day

Orange initiatives around HTML5

Orange Labs / ASC Devices - Mobile BrowsingJune 2012

Olivier CASSINAT

Contact: [email protected]

France Telecom Group confidential

Page 23: Orange Partner HTML5 Day

Content

� What we do

� Fragmentation analysis

� Advanced use cases

� Overall conclusions

France Telecom Group confidential 2Orange Labs - Mobile Browsing –Orange initiatives about HTML5 – June 2012

Page 24: Orange Partner HTML5 Day

What we do

France Telecom Group confidential

Page 25: Orange Partner HTML5 Day

What we do

� We study new technologies

� State of art, detection of the potential

� We work with product lines

� Define the need, find business opportunities

� We develop test plans

� Understand the implementations

� We work with manufacturers

� Improve browsers

W d l b d b li i� We develop web components and web applications

� Enrich the user experience

France Telecom Group confidential 4Orange Labs - Mobile Browsing - Orange initiatives around HTML5 – June 2012

Page 26: Orange Partner HTML5 Day

Fragmentation analysisg y

France Telecom Group confidential

Page 27: Orange Partner HTML5 Day

� 650+ device models

24 brands / manufacturers (biggest maker Nokia [all] / Samsung [Highest Touch])

Overview

� 24 brands / manufacturers (biggest maker: Nokia [all] / Samsung [Highest Touch])

� 16 Operating Systems (most used: Android, Windows Mobile, Symbian OS [all] / Android [Highest Touch])

� 16 browsers (most used: Android Browser, Internet Explorer Mobile, Nokia Web Browser for S60)

� 6 layout engines

� Most used (in browsers and devices): WebKit

� Highest Touch devices browsers all use WebKit

� WebKit based browsers use several different versions of WebKit

� Browsers with best browsing technologies (advanced JavaScript, CSS3, HTML5) support: BlackBerry Browser 6+, Safari (iOS), Android Browser 2.1+, Dolfin 2.0 (Bada), Opera Mobile 11.1

� 19 screen resolutions (most used: 240 × 320 (QVGA) [all] / 480 × 800 (WVGA) [Highest Touch])

� 41 screen sizes (most used: 2.8” [all] / 3.2” [Highest Touch])

� 72% touch screen devices (44% capacitive, 28% resistive)

M RAM i i d 256 512 128 [ ll] / 512 [Hi h T h] f 8 1024� Most common RAM memory quantities used: 256, 512, 128 [all] / 512 [Highest Touch]; from 8 to 1024 MiB

� Most common processor frequencies used: 1000, 600, 528 [all] / 1000, 600, 800 [Highest Touch]; from 80 to 1400 MHz

France Telecom Group confidential 6Orange Labs - Mobile Browsing – Orange initiatives around HTML5 – June 2012

� Production of smartphones with a dual-core processor started in 2011

Page 28: Orange Partner HTML5 Day

� Best support: BlackBerry Browser 6+, Safari (iOS), Android Browser 2.1+, Dolfin 2.0 (Bada), Opera Mobile 11.1

Browsers (browsing technologies support) Data based on the 650+ device models studied

� Finally starting to catch up: Nokia Web Browser for S60 (Symbian Anna), Internet Explorer Mobile 9 (Windows Phone 7.5)

France Telecom Group confidential 7Orange Labs - Mobile Browsing – Orange initiatives around HTML5 – June 2012

Page 29: Orange Partner HTML5 Day

Browsers (HTML5 support) [cont.]

France Telecom Group confidential 8Orange Labs - Mobile Browsing – Orange initiatives around HTML5 – June 2012

Page 30: Orange Partner HTML5 Day

Advanced use cases

France Telecom Group confidential

Page 31: Orange Partner HTML5 Day

Components

� Consequences of the fragmentation

� Carousel :

� Highest touch version

Hi h t h i� High touch version

� Advanced use case

� Access Webapp for First Time pp

Splash screen: progressive bootloader info is shown at startup, as content is restored from device memory.

DOM storage: Images are base64 encoded on the server, and then are saved to the client’s local storage as text strings. User modifications (text editing, image scaling…) are saved locally. At startup, the UI is shown in its latest condition.User modifications (text editing, image scaling…) are saved locally. At startup, the UI is shown in its latest condition.A menu is included that enables clearing saved items.

Touch gestures: actions are triggered by touch or mouse events, depending on browser.

Orientation-aware UI: modules are scaled and positioned on the fly depending on screen orientation.

Bookmark icon: the page has a custom icon when added to home screen, and can run in webapp mode (no address bar).

Animation: labels with CSS3 text shadow are displayed following image transitions.

France Telecom Group confidential 10Orange Labs - Mobile Browsing Orange initiatives around HTML5 – June 2012

Page 32: Orange Partner HTML5 Day

Overall conclusions

France Telecom Group confidential

Page 33: Orange Partner HTML5 Day

� Smartphones fragmentation is obvious when looking at the number and diversity of Operating Systems, browsers, layout engines, screen resolutions, screen sizes, screen types, and hardware configurations

Overall conclusions

, y g , , , yp , g(RAM memory + processor)

� WebKit is the most used layout engine by far but there are in fact several different versions of WebKit, and at least as much implementations; we even noticed differences with a same version of WebKit used by two different browsers

� Irregularities show up when following the progression of browsers in term of browsing technologies support

� But as of 2011, we were seeing

� All the latest versions of browsers starting to converge to a near full support of established features in the browsing technologies standards (advanced JavaScript, CSS3, HTML5)

� The production of non-touch devices nearly stopping, the production of Highest Touch devices dominating (since 2010), and the production of devices with a dual-core processor starting

� So what to expect in 2013 and after?

� Many more new devices to be produced, widening the gap with older devices still in use

� Today’s smartphones fragmentation will not be resolved in the coming years

� Tomorrow’s smartphones fragmentation will expand today’s with new HTML5 and CSS3 features implementations (as the two standards are not yet finalized), and new specific implementations that may or may not become the next standards

France Telecom Group confidential 12Orange Labs - Mobile Browsing – Orange initiatives around HTML5 – June 2012

Page 34: Orange Partner HTML5 Day

thank youy

France Telecom Group confidential

Page 35: Orange Partner HTML5 Day

THE WEB IS THE PLATFORM

Anthony Ricaud,[email protected]

@rik24d

Page 36: Orange Partner HTML5 Day

MOZILLA IS A FOUNDATION

Page 37: Orange Partner HTML5 Day

MOZILLA IS A FOUNDATION

- Everything we do is open

Page 38: Orange Partner HTML5 Day

MOZILLA IS A FOUNDATION

- Everything we do is open

- Open source, open discussions, open meetings

Page 39: Orange Partner HTML5 Day

MOZILLA IS A FOUNDATION

- Everything we do is open

- Open source, open discussions, open meetings

- We answer to the manifesto

Page 40: Orange Partner HTML5 Day

PROMOTE CHOICE, INNOVATION AND OPPORTUNITIES ON

INTERNET

Page 41: Orange Partner HTML5 Day

A BIT OF HISTORY

Page 42: Orange Partner HTML5 Day

A BIT OF HISTORY

- 2004: IE has 95% marketshare

Page 43: Orange Partner HTML5 Day

A BIT OF HISTORY

- 2004: IE has 95% marketshare

- Nov 9, 2004: Firefox 1.0 release

Page 44: Orange Partner HTML5 Day

A BIT OF HISTORY

- 2004: IE has 95% marketshare

- Nov 9, 2004: Firefox 1.0 release

- June 29, 2007: iPhone release

Page 45: Orange Partner HTML5 Day

THE ECOSYSTEM EFFECT

Page 46: Orange Partner HTML5 Day

THE ECOSYSTEM EFFECT

- Most of the apps are created for iOS or Android

Page 47: Orange Partner HTML5 Day

THE ECOSYSTEM EFFECT

- Most of the apps are created for iOS or Android

- Developers only know one technology set

Page 48: Orange Partner HTML5 Day

THE ECOSYSTEM EFFECT

- Most of the apps are created for iOS or Android

- Developers only know one technology set

- New platforms are struggling

Page 49: Orange Partner HTML5 Day

THE ECOSYSTEM EFFECT

- Most of the apps are created for iOS or Android

- Developers only know one technology set

- New platforms are struggling

- WP7, Meego, RIM, Bada, …

Page 50: Orange Partner HTML5 Day

THE WEB IS THE PLATFORM

Page 51: Orange Partner HTML5 Day

THE WEB IS THE PLATFORM

- Facebook, GMail, Twitter, Balsamiq, 280 slides

Page 52: Orange Partner HTML5 Day

THE WEB IS THE PLATFORM

- Facebook, GMail, Twitter, Balsamiq, 280 slides

- As efficient as native apps

Page 53: Orange Partner HTML5 Day

THE WEB IS THE PLATFORM

- Facebook, GMail, Twitter, Balsamiq, 280 slides

- As efficient as native apps

- Works on every device

Page 54: Orange Partner HTML5 Day

UNLOCKING THE WEB

Page 55: Orange Partner HTML5 Day

UNLOCKING THE WEB

1. Same capabilities as native apps

Page 56: Orange Partner HTML5 Day

UNLOCKING THE WEB

1. Same capabilities as native apps

2. Out of the browser

Page 57: Orange Partner HTML5 Day

UNLOCKING THE WEB

1. Same capabilities as native apps

2. Out of the browser

3. Distribution system

Page 58: Orange Partner HTML5 Day

WEB APIS

Page 59: Orange Partner HTML5 Day
Page 60: Orange Partner HTML5 Day

Ajax

Video WebGL(3D)

Offline

Transitions

Vector graphics

Geolocation

Page 61: Orange Partner HTML5 Day

Ajax

Video WebGL(3D)

Offline

Transitions

Vector graphics

Geolocation

HTML5

Page 62: Orange Partner HTML5 Day

Ajax

Video WebGL(3D)

Offline

Transitions

Vector graphics

Geolocation

BatteryCamera

Telephony

Vibration

SMS

Bluetooth

Contacts

HTML5

Page 63: Orange Partner HTML5 Day

Ajax

Video WebGL(3D)

Offline

Transitions

Vector graphics

Geolocation

BatteryCamera

Telephony

Vibration

SMS

Bluetooth

Contacts

HTML5

WebAPIS

Page 64: Orange Partner HTML5 Day

Ajax

Video WebGL(3D)

Offline

Transitions

Vector graphics

Geolocation

BatteryCamera

Telephony

Vibration

SMS

Bluetooth

Contacts

HTML5

Page 65: Orange Partner HTML5 Day

FIREFOX MOBILE FOR ANDROID

Page 66: Orange Partner HTML5 Day

FIREFOX MOBILE FOR ANDROID

- Faster, faster, faster

Page 67: Orange Partner HTML5 Day

FIREFOX MOBILE FOR ANDROID

- Faster, faster, faster

- Desktop-like: Awesome Screen, add-ons

Page 68: Orange Partner HTML5 Day

FIREFOX MOBILE FOR ANDROID

- Faster, faster, faster

- Desktop-like: Awesome Screen, add-ons

- Sync with desktop

Page 69: Orange Partner HTML5 Day

FIREFOX MOBILE FOR ANDROID

- Faster, faster, faster

- Desktop-like: Awesome Screen, add-ons

- Sync with desktop

- In Beta, release soon

Page 70: Orange Partner HTML5 Day

DEMO

Page 71: Orange Partner HTML5 Day

APPS

Page 72: Orange Partner HTML5 Day

APPS

Page 73: Orange Partner HTML5 Day

APPS

- Integrated in the OS

Page 74: Orange Partner HTML5 Day

APPS

- Integrated in the OS

- Distribute on your terms

Page 75: Orange Partner HTML5 Day

MANIFEST{ "version": "1.0", "name": "AwesomeNewspaper", "description": "Exciting news delivered to you", "icons": { "128": "/img/icon-128.png", }, "developer": { "name": "Press2.0", "url": "http://press20.fr" }, "installs_allowed_from": ["*"]}

Page 76: Orange Partner HTML5 Day

DEMO

Page 77: Orange Partner HTML5 Day

MARKETPLACE

Page 78: Orange Partner HTML5 Day

MOZILLA MARKETPLACE

Page 79: Orange Partner HTML5 Day

MOZILLA MARKETPLACE

- One distribution system

Page 80: Orange Partner HTML5 Day

MOZILLA MARKETPLACE

- One distribution system

- Others could run their own

Page 81: Orange Partner HTML5 Day

MOZILLA MARKETPLACE

- One distribution system

- Others could run their own

- Free and paid apps

Page 82: Orange Partner HTML5 Day

MOZILLA MARKETPLACE

- One distribution system

- Others could run their own

- Free and paid apps

- Reaches half a billion users

Page 83: Orange Partner HTML5 Day

DEMO

Page 84: Orange Partner HTML5 Day

ONE MORE THING

Page 85: Orange Partner HTML5 Day
Page 86: Orange Partner HTML5 Day

- Android is not enough

Page 87: Orange Partner HTML5 Day

- Android is not enough

- Many markets don’t have smartphones yet

Page 88: Orange Partner HTML5 Day

- Android is not enough

- Many markets don’t have smartphones yet

- Open Web Apps are powerful

Page 89: Orange Partner HTML5 Day

- Android is not enough

- Many markets don’t have smartphones yet

- Open Web Apps are powerful

Page 90: Orange Partner HTML5 Day

- Android is not enough

- Many markets don’t have smartphones yet

- Open Web Apps are powerful

- So…

Page 91: Orange Partner HTML5 Day

BOOT TO GECKO

Page 92: Orange Partner HTML5 Day

WHAT IT IS?

Page 93: Orange Partner HTML5 Day

WHAT IT IS?

- Everything is a web app

Page 94: Orange Partner HTML5 Day

WHAT IT IS?

- Everything is a web app

- Linux Kernel + Gecko

Page 95: Orange Partner HTML5 Day

WHAT IT IS?

- Everything is a web app

- Linux Kernel + Gecko

- First partners: Telefonica and Qualcomm

Page 96: Orange Partner HTML5 Day

DEMO

Page 97: Orange Partner HTML5 Day

THAT’S ALL FOLKS

- https://wiki.mozilla.org/WebAPI

- https://wiki.mozilla.org/Apps

- https://marketplace.mozilla.org

- http://www.mozilla.org/b2g/

- [email protected]

Page 98: Orange Partner HTML5 Day

An introduction to TizenTizen - the new HTML5 platform"

Mark Sage – Tizen container platform manager

[email protected]

+44 (0) 7866 688659 Jacques Bourhis – Engineering Manager, Director Intel

Montpellier

[email protected]

Vincent Bonnevay – Global Product management

Samsung

[email protected]

Page 99: Orange Partner HTML5 Day

INTEL CONFIDENTIAL

Legal Notices and Disclaimers INFORMATION IN THIS DOCUMENT IS PROVIDED IN CONNECTION WITH INTEL® PRODUCTS. NO LICENSE, EXPRESS OR IMPLIED, BY ESTOPPEL OR OTHERWISE, TO ANY INTELLECTUAL PROPERTY RIGHTS IS GRANTED BY THIS DOCUMENT. EXCEPT AS PROVIDED IN INTEL’S TERMS AND CONDITIONS OF SALE FOR SUCH PRODUCTS, INTEL ASSUMES NO LIABILITY WHATSOEVER, AND INTEL DISCLAIMS ANY EXPRESS OR IMPLIED WARRANTY, RELATING TO SALE AND/OR USE OF INTEL® PRODUCTS INCLUDING LIABILITY OR WARRANTIES RELATING TO FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY, OR INFRINGEMENT OF ANY PATENT, COPYRIGHT OR OTHER INTELLECTUAL PROPERTY RIGHT. INTEL PRODUCTS ARE NOT INTENDED FOR USE IN MEDICAL, LIFE SAVING, OR LIFE SUSTAINING APPLICATIONS.

Intel may make changes to specifications and product descriptions at any time, without notice.

All products, dates, and figures specified are preliminary based on current expectations, and are subject to change without notice.

Intel, processors, chipsets, and desktop boards may contain design defects or errors known as errata, which may cause the product to deviate from published specifications. Current characterized errata are available on request.

Any code names featured are used internally within Intel to identify products that are in development and not yet publicly announced for release. Customers, licensees and other third parties are not authorized by Intel to use code names in advertising, promotion or marketing of any product or services and any such use of Intel's internal code names is at the sole risk of the user.

Software and workloads used in performance tests may have been optimized for performance only on Intel® microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information go to http://www.intel.com/performance

Intel, Intel Inside, the Intel logo, Centrino, Centrino Inside, Intel Core, Intel AppUp, Intel Atom and Pentium are trademarks of Intel Corporation in the United States and other countries.

Material in this presentation is intended as product positioning and not approved end-user messaging.

This document contains information on products in the design phase of development.

*Other names and brands may be claimed as the property of others.

Copyright © 2011 Intel Corporation. All rights reserved.

Tizen is a trademark of the Linux Foundation

Page 100: Orange Partner HTML5 Day

3

agenda

1.  collaboration – (including this presentation) - Mark

2.  current environment and smart phone review - Jacques and Vincent

3.  open v’s closed platforms - Vincent

4.  introduction to Tizen - all

5.  re-cap of key messages - Mark

Page 101: Orange Partner HTML5 Day

environment and smart phone review

Jacques – Intel Vincent - Samsung

Page 102: Orange Partner HTML5 Day

INTEL CONFIDENTIAL

Sprint to join AT&T and Verizon in offering iPhone 5 – Macrumors, 8/23/11

Google: Motorola Xoom is lead Honeycomb product – Pocket-lint, 1/20/11

Google buys Motorola Mobility – Forbes, 8/22/11

Microsoft-Nokia pact signed – ARs Technica, May 2011

Palm largely dead as HP shuts phone, tablet unit – AP, 8/18/11

2011

A Pivotal Year

in Mobile

Industry

2011 in Review A Glimpse into the Market Environment

LiMo Foundation promises new devices this year – Thing, 3/22/11

RIM urged to do something – Barron’s, 9/6/11

Rumors of MeeGo’s death have been greatly exaggerated – PCTech Talk, 6/19/11

Amazon tablet coming in November for $250? – Engadget, 9/2/11

Page 103: Orange Partner HTML5 Day

INTEL CONFIDENTIAL

Developer Preference �

Android� 67%� #1�

iOS� 59%� #2�

Web Apps with HTML/Browser�

56%� #3�

Source: survey from Vision Mobile and Bluevia (June, 2011) �

HTML5 could be “game changer”

Why companies are flocking to HTML5

Google, Adobe embrace HTML5 with new launches

Apple shows us what HTML5 can do

Microsoft jumps On HTML5 bandwagon

HTML5 begins to reshape digital and mobile world

1. Broadcast Engineering, 8/8/11. 2. Mashable, 6/4/10. 3. Fortune, 8/30/11. 4. AndroidApps, 8/1/11. 5. Hothardware, 6/14/11. 6. Wall Street Journal, 7/28/11

Recent Headlines

Industry Development Environment Trends The Shift to HTML5

January 2014 May 2014 October 2014 February 2015

% of H.264 Video Available for HTML 5 Playback�

10%

26%

54% 63%

Page 104: Orange Partner HTML5 Day

INTEL CONFIDENTIAL

HTML5, JavaScript, CSS3 are three independent but complementary technologies

•  “HTML5” and HTML5 logo often used loosely to mean a combination of web technologies such as HTML5, CSS3, JavaScript, etc.

With these technologies developers can

•  Create standalone apps than can be loaded from the cloud, installed as an app, or bundled with an OS

•  Create websites that are optimized for a much broader range of devices, particularly mobile devices

•  Leverage HTML5 and Web competences in creating stand alone applications with full access to device resources

A Quick Overview of Key Web Technologies

Page 105: Orange Partner HTML5 Day

Android; 56.1%

iOS; 22.9%

Symbian; 8.6%

Blackberry; 6.9%

bada; 2.7%

Window Phone; 1.9%

etc; 0.9%

Smartphone+OS+Global+M/S+(‘12.1Q)

* Resource : Gartner

Page 106: Orange Partner HTML5 Day

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

2011. 1Q 2012. 1Q

Smartphone+OS+Global+M/S

Page 107: Orange Partner HTML5 Day

Android; 56.1%

iOS; 22.9%

Symbian; 8.6%

Blackberry; 6.9%

bada; 2.7%

Window Phone; 1.9%

etc; 0.9%

Smartphone+OS+Global+M/S+(‘12.1Q)

* Resource : Gartner�

Page 108: Orange Partner HTML5 Day

open v’s closed platforms

Vincent - Samsung

Page 109: Orange Partner HTML5 Day

Open%source%code%Google%/%Android%Linux%Founda6on%/%*Tizen%

Mul6;vendors�

Mul6;operators�

Mul6;app%store�

Closed%source%code%Apple%/%iOS%RIM%/%BBX%MicrosoD%/%Windows%Phone%

Single/Mul6;vendor�

Mul6;operators�

Single%app%store�

*%%“Tizen”%is%a%open%source%plaKorm%for%smart%released%in%Apr.%2012�

Page 110: Orange Partner HTML5 Day

Closed%source%plaKorm%;%iOS�

iOS+&+App+store

So=ware+&+Service+developers

SW#Pla'orm�

Device�

Page 111: Orange Partner HTML5 Day

Closed%source%plaKorm%–%Windows%Phone�

Windows+Phone+&+

MarketEplace

So=ware+&+Service+developers

SW#Pla'orm�

Device�

MulGEvendors

MulGEvendors

MulGEvendors

Page 112: Orange Partner HTML5 Day

Open%source%plaKorm%;%Android�

Android+PlaHorm+

&+Play+store

MulGEvendors

MulGEvendors

MulGEvendors

SW#Pla'orm�

Device�

So=ware+&+Service+developers

Page 113: Orange Partner HTML5 Day

Open%source%plaKorm%;%Tizen�

Tizen+PlaHorm+

&+App+store

MulGEvendors

MulGEvendors

MulGEvendors

Operators

Vendors

Service+providers

So=ware+&+Service+developers

SW#Pla'orm�

Device�

Page 114: Orange Partner HTML5 Day

Tizen introduction

Page 115: Orange Partner HTML5 Day

18

why Tizen? – an operator perspective   diversity

–  promotes innovation and customer choice –  grow your customer relationships – no 3rd party barriers or

intermediaries

  openness –  critical to innovation –  define your own branding strategy around the user experience

  operator friendly

–  define your 3rd party ecosystem and revenue model –  HTML5 development platform –  supports key operator services – as defined by operators

  backed by the Tizen Association

Page 116: Orange Partner HTML5 Day

Tizen Association Members

Page 117: Orange Partner HTML5 Day

INTEL CONFIDENTIAL

Governance

| Tizen is a trademark of the Linux Foundation

Page 118: Orange Partner HTML5 Day

what is Tizen?

Jacques – Intel

Page 119: Orange Partner HTML5 Day

INTEL CONFIDENTIAL

What is Tizen™

NEW

Tizen combines the communities and

the best technologies under one

unified environment

Strong developer community

Broad service provider support

Builds Upon LiMo & MeeGo to Create a Better Solution

| Tizen is a trademark of the Linux Foundation

Page 120: Orange Partner HTML5 Day

INTEL CONFIDENTIAL | Tizen is a trademark of the Linux Foundation

Tizen™ Vision

Delight consumers and enable

ecosystem partner differentiation with

a cross-device, cross-architecture,

open software platform based on a

comprehensive standards-based

HTML5 implementation

Page 121: Orange Partner HTML5 Day

INTEL CONFIDENTIAL

HTML5 Leadership

Truly Open Innovation and Differentiation

Industry Leaders Support

Tizen™ Overview

Comprehensive

HTML5 implementation Equal opportunity Freedom to innovative Industry leaders unite

Multiple OS’s and devices Shape direction Freedom to differentiate Multiple choices of ecosystem players

Easy to create apps No restrictions on applications/services

Robust developer program to deliver innovative apps

Open governance

| Tizen is a trademark of the Linux Foundation

Page 122: Orange Partner HTML5 Day

what is Tizen?

what you get and HTML5

Vincent – Samsung Jacques - Intel

Page 123: Orange Partner HTML5 Day

Tizen%open%source�•  Tizen 1.0 Larkspur releases full source code with Web APIs/SDK in

April, 2012

•  Scope of open source - Platform middleware modules - Basic applications source code

•  Development environment - SDK, Build environment

Open Category Contents

Source code

UX Basic winset

Middleware UI FW, App FW, Telephony FW, Web FW, Multimedia FW

Basic apps Phone, Contact, Music, Gallery, Calendar, Browser, Settings

Tool SDK (Web), Build environment

Binary Middleware NFC, Power Manager, DRM

Page 124: Orange Partner HTML5 Day

HTML5%compa6bility�

 HTML5TEST.COM%(Total%Score:%500)

<Source:)h+p://html5test.com/results/mobile.html)>

Page 125: Orange Partner HTML5 Day

•  One Web API across all Tizen profiles, ensuring application portability.

•  Web API relies on upstream standards (W3C and others) and aggressively implements early API drafts. •  Will utilize all W3C defined HTML5 environment and APIs •  Will leverage other W3C standardization efforts e.g. Battery,

Sensors etc

•  Will add new APIs only when there are no existing standards

•  Participate in standardization efforts to influence and accelerate relevant specifications.

Tizen™ Web App Environment

Page 126: Orange Partner HTML5 Day

INTEL CONFIDENTIAL

Developer Benefits of HTML5 HTML5 is the Primary Development Environment for Tizen™ Apps

•  Widely adopted technology

•  Easier to create apps

•  Speeds app delivery across multiple OS platforms and devices

•  Flexible distribution model

•  Create web powered apps that challenge native applications in terms of rich user experiences

•  Create new-style, full screen, immersive, beautiful web powered apps that are designed and optimized for touch

| Tizen is a trademark of the Linux Foundation

Page 127: Orange Partner HTML5 Day

what is Tizen?

HTML5 features

Vincent - Samsung

Page 128: Orange Partner HTML5 Day

WebRTC+(Web+RealETime+CommunicaGon)%

–  Provides%video%conferencing%feature%base%on%the%P2P%–  Core%features%consist%of%getUserMedia,%Media%Stream%and%

P2P%

getUserMedia+feature+

–  Face%detec6on/recogni6on,%Bar%code%recogni6on,%AR,%etc.%

getUserMedia+++record+features+

–  TalkingTom,%Voice/Video%recording,%and%etc%

<%3D%Ping%Pong%Game%> <%You%So%Predy>

HTML5%features�

Page 129: Orange Partner HTML5 Day

HTML5+Video+<track>+–  Suppor6ng%sub6tle,%cap6on,%extra%

HTML5%features�

Device+APIs+–  Vibra6on%API%

•  As%a%no6fica6on%in%a%game%or%other%use%case%

–  Badery%Status%API%•  Web;based%email%client%

–  Network%Info%•  Adap6ve%streaming%web%apps%

Page 130: Orange Partner HTML5 Day

File+APIs+(File+Reader,+Writer,+Directories+and+System)+

<Saving%a%file%in%image%editor%web%app>

<%File%drag%and%drop%in%mail%web%app%>

<%File%analysis%%or%reading%metadata>

HTML5%features�

Page 131: Orange Partner HTML5 Day

Tizen+Developer+Days+in+the+U.S. • Date : May 5~9, 2012 • Venue : Hyatt Recency, San Francisco Keynote Speech (Facebook, Intel, Samsung)

Giveaway devices Hands-on lab

Tizen+Developer+Days+in+Japan+• %%Tizen%Developer%conference%for%Japanese%local%companies%

• %%Aligned%with%Linux%developer%events%%%%:%LinuxCon%Japan2012,%June%6;8%in%Yokohama%)%

Tizen%Developer%Events�

Page 132: Orange Partner HTML5 Day

Key messages

Mark - Orange

Page 133: Orange Partner HTML5 Day

36

key messages

1.  the industry needs diversity

2.  Tizen is an open source platform

3.  supported by major companies

4.  HTML5 is key to its success

5.  Orange has started to develop HTML5 applications

Page 134: Orange Partner HTML5 Day

Web%sites%for%Tizen�

  Overall information of Tizen platform�

•  http://www.tizen.org   Source code of Tizen platform�

•  http://source.tizen.org   SDK of Tizen platform�

•  http://developer.tizen.org

  Tizen Association �

•  http://www.tizenassociation.org

Page 135: Orange Partner HTML5 Day

Thank you!

Page 136: Orange Partner HTML5 Day

Mobile HTML5beyond the magic rainbow

Y Ch i t l j i 2012Y. Christol, juin 2012

Page 137: Orange Partner HTML5 Day

2

Page 138: Orange Partner HTML5 Day

Android – from 2.2 -iOS – from 4.0WP – WP7.5 / WP8

-./-5 / 8

Other mobile platformOther mobile platformB2G, Tizenrest

-/rest /

3

Page 139: Orange Partner HTML5 Day

Let’s open the bearp

4

Jason Freeny, www.moistproduction.com

Page 140: Orange Partner HTML5 Day

An Orange TV webappAn Orange TV webapp

5

Page 141: Orange Partner HTML5 Day

StandardsStandards

http://www.telegraph.co.uk/technology/facebook/9256388/Facebookfacebook/9256388/Facebook-launches-its-own-app-store.html

https://github.com/coremob/level-1

http://ringmark.io/?all

6

p g

Page 142: Orange Partner HTML5 Day

Multi-publicationMulti publication

www.winktoolkit.orgwww.winktoolkit.org

7

Page 143: Orange Partner HTML5 Day

Questions ?Questions ?

8

Page 144: Orange Partner HTML5 Day

h kthank you