oracle medias social relationship management
DESCRIPTION
TRANSCRIPT
1 Copyright © 2012, Oracle. All rights reserved. Confidential
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 2
Safe Harbour Statement
The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decision. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 3
Social Relationship Management dans l’industrie des MédiasConvertir les Followers en Customers
Paul MezierConsultant Médias CRM, Social & Marketing
Insert Picture Here
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 4
Recognise me
Inspire me
Serve me
Entertain me
Engage me
L’expérience client des Digital Medias
Moi!
Now!
Ici!
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 5
Challenge: des Followers aux CustomersAux premiers jours des médias sociaux: une innovation éditoriale
Création de contenus Aggrégation de contenus
Ads B2C et B2B Marketing Distribution
Device de lecture /
consommation
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 6
Challenge: Turn Followers Into CustomersToday, social is strategic for the media enterprise
Création de contenus Aggrégation de contenus
Ads B2C et B2B Marketing Distribution
Device de lecture /
consommation
Comment faire profiter tous les départements de l’audience des médias sociaux ?
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 7
Solution: Rendre sociale toute l’entreprise
Interaction Insight Transparence
Oracle Social Relationship Management
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 8
Solution: Exemple de Workflow
1. Ecouter ce que les gens partagent 2. Interagir avec vos Fans et Followers3. Créer du Contenu et des Apps4. Publier sur plusieurs Réseaux Sociaux5. Gérer les communications pour toute
l’organisation 6. Analyser vos Résultats par Métriques
Utiliser Oracle Social Relationship Management
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 9
Solution: Pourquoi Oracle?Suite SRM entièrement intégrée au CX Cloud
Tablet, Mobile, TV
SocialAPIs In Store
Direct Sales
Channel Sales
Contact CenterWeb
Oracle Marketing
Oracle Commerce
OracleSales
Oracle Service
Oracle Social
Oracle Content
Oracle Content
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 10
Références: Médias & Publicité
CPGs Médias High-Tech Finance Hôtellerie / Restauration Logistique Distribution
Clients à échelle globale
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 11
Gestion de plusieurs canaux sociaux en temps réel
Oracle SRM aux Olympiques 2012 2 Milliards de pages vues 180 Millions comments Facebook Chaque visite redirigée vers le site NBC
Sports pour monétisation Croissance à 2 chiffres aux classements
Marketing sans précédent
Référence: NBC Sports
Insert Picture Here
Un classement drivé par le Social
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 12
Pour en discuter
La suite SRM :
oracle.com/goto/social
Réference de l’industrie : oracle.com/goto/media
Contact
@paulmezier / +33 1 60 24 57 47
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 13