oracle bi applications

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應用應用應用應用Oracle BI Solution提升企業競爭力提升企業競爭力提升企業競爭力提升企業競爭力

Agenda

• Introduction to Oracle BI

• Solution Overview and Value

• Customer Successes

• Demonstration

• Q&A

Oracle BI Solution是市場領導品牌是市場領導品牌是市場領導品牌是市場領導品牌

The Magic Quadrant is copyrighted 2008 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis

of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express

or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

These Magic Quadrant graphics were published by Gartner, Inc. as part of larger research notes and should be evaluated in the context of the entire reports. The Gartner reports are available upon request from Oracle.

Sources: Gartner, Inc., “Magic Quadrant for Business Intelligence Platforms, 2008” by James Richardson, Kurt Schlegel, Bill Hostmann, Neil McMurchy, 1 February 2008Gartner, Inc., “Magic Quadrant for CPM Suites, 2006 “ by Nigel Rayner, Neil Chandler, John E. Van Decker, 19 December 2007

Gartner, Inc., “Magic Quadrant for Data Warehouse Database Management Systems, 2007” by Donald Feinberg and Mark A. Beyer, 10 October 2007

Magic Quadrant for Business Intelligence

Platforms, 2008

Magic Quadrant for CPM Suites, 2007

Magic Quadrant for Data Warehouse Database

Management Systems, 2007

國際市調報告對國際市調報告對國際市調報告對國際市調報告對Oracle的評價的評價的評價的評價

#1 in BI/Analytic Applications

- IDC

“One of the most comprehensive and innovative BI platforms…”

- Gartner

#1 in DW Tools

- IDC

Oracle BI EE Suite

Oracle BI Applications

Oracle Data Warehousing

Oracle’s EPM Vision

• Link strategic goals to

operational decisions

• Transform financial

management processes

• Monitor execution in real-time

• Deliver consistent, reliable insights to drive action

• Lower costs and reduce system complexity

• Single version of the truth

Insight

Performance

Action

SetGoals

Plan

Monitor

Analyze

Report

Align

Enterprise Performance Management SystemComplete, Integrated, Open

Business Intelligence Foundation

OLTP & ODSSystems

Data WarehouseData Mart

SAP, Oracle, Siebel,PeopleSoft, Custom

ExcelXML

BusinessProcessEssbase

Financial Performance Management Applications

Operational BI Applications

Fusion Middleware

Web Office Desktop MobileEmbedded in Applications



OLTP & ODSSystems



ExcelXML




Fusion Middleware


PERFORMANCE MANAGEMENT APPLICATIONS

Strategy

Management

Business

Planning

Profitability

Management

FinancialReporting &

Compliance



OLTP & ODSSystems



ExcelXML




Fusion Middleware



Strategy

Management

Business

Planning

Profitability

Management


Compliance

OrderMgmt.

BI APPLICATIONS

SupplyChain

HR FinanceService &Contact

Center

SalesAnalytics

Marketing



OLTP & ODSSystems



ExcelXML




Fusion Middleware



Strategy

Management

Business

Planning

Profitability

Management


Compliance

SalesAnalytics

Marketing OrderMgmt.

BI APPLICATIONS

SupplyChain

HR FinanceService &Contact

Center

BUSINESS INTELLIGENCE FOUNDATION

BI server Interactive

DashboardsAd-Hoc

Analytics

Reporting &

PublishingDisconnected

AnalyticsProactive

AlertsMS Office

Add-inReal Time

Decision

Agenda




• Demonstration

• Q&A

Oracle BI Applications 預建模組預建模組預建模組預建模組Single or Multi-source Analytic Apps Built on OBIEE

Oracle BI Sever

Ad-hoc Analysis

ProactiveDetectionand Alerts

MS OfficePlug-in

Reporting & Publishing

Interactive Dashboards

DisconnectedAnalytics

WebServices

SalesService &Contact Center

MarketingOrder

Management& Fulfillment

Supply Chain

FinancialsHuman

Resources

PackagedETL Maps

UniversalAdapters

IVR, ACD, CTIHyperionMS Excel

Other Data Sources

DW Schema

預建模組預建模組預建模組預建模組(Oracle BI Applications)

OLTP & ODSSystems

DataWarehouseData Mart

SAP, OraclePeopleSoft, Siebel,

Custom Apps

FilesExcelXML

BusinessProcess

Financial PerformanceManagementApplications

InsightPerformance

Action

SetGoals

Plan

Monitor

Analyze

Report

Align

HyperionEssbase


Financial Reporting

BI Publisher

Interactive Reporting

SQR Production Reporting

Web Analysis

Ad hoc Analysis


Microsoft Office


Oracle

BI Server Multidimensional Calculation and Integration Engine

Intelligent Caching Services

Enterprise Business Model and Abstraction Layer

Intelligent Request Generation and Optimized Data Access Services

整合性且開放的整合性且開放的整合性且開放的整合性且開放的BI平台平台平台平台Enables Flexibility, Extensibility, Standardization

Oracle BI Suite Enterprise Edition Plus

資訊一致性及商業邏輯模組化資訊一致性及商業邏輯模組化資訊一致性及商業邏輯模組化資訊一致性及商業邏輯模組化Single Consistent View and User Self-Sufficiency

Role-based views of the information relevant to the user

Consistent definition of business measures, metrics, calculations

Model once, deploy everywhere

Across any data sources

• User roles, preferences• Simplified view• Logical SQL interface

• Dimensions• Hierarchies• Measures• Calculations• Aggregation Rules• Time Series

• Map Physical Data• Connections• Schema

Presentation Layer

Physical Layer

Semantic Object Layer

資訊一致性及商業邏輯模組化資訊一致性及商業邏輯模組化資訊一致性及商業邏輯模組化資訊一致性及商業邏輯模組化資料應用層資料應用層資料應用層資料應用層

Physical Layer – “Intelligent Request Generation”Reads in system catalog

Multiple sources

Optimized SQL generation

Regardless of Schema

Function ship to appropriate data

sources/Compensation

DB2Supply Chain DM

TeradataOLAP

OracleERP.

XML DataSource

SQL ServerAcxiom

SiebelOperational

Business Model Layer –“Calculation Engine”

Physical complexity converted

to logical subject areas

Drill-Paths

Complex/Derived Measures

(Level-based, time series,

dimension-specific, nested)

Aggregate/Fragment Aware

資訊一致性及商業邏輯模組化資訊一致性及商業邏輯模組化資訊一致性及商業邏輯模組化資訊一致性及商業邏輯模組化商業邏輯模組化商業邏輯模組化商業邏輯模組化商業邏輯模組化

Presentation Layer

Role-based, in context,

personalized presentation – Oracle

Answers

資訊一致性及商業邏輯模組化資訊一致性及商業邏輯模組化資訊一致性及商業邏輯模組化資訊一致性及商業邏輯模組化商業模組呈現層商業模組呈現層商業模組呈現層商業模組呈現層

提供完整的解決方案提供完整的解決方案提供完整的解決方案提供完整的解決方案Designed for Pervasive Intelligence

• Live, intuitive, personalized dashboards

• Powerful dashboard to dashboard navigation and dynamic, event-driven guided analytics

• Simple yet powerful intelligence for anyone

Oracle InteractiveDashboards

Oracle Delivers

• Automated detection & alerts for proactive insight

• Content deliver to any device in multiple formats

• Multi-step analysis and analytic workflows

Oracle Answers

• Powerful ad-hoc analysis via 100% Web UI

• Create & modify charts, pivots and dashboards

• True business user self sufficiency via intuitive, simplified business model

互動式互動式互動式互動式 DashboardsRole-Based and Personalized UI

引導式深入分析引導式深入分析引導式深入分析引導式深入分析Dynamic & Event-Driven Analytics Drive the Right Actions

Guided Analytics drives alignment and actions through the organization by

modeling and making accessible discovery and decision-making best practices.

Guided Analytics leverages Dashboard-to-Dashboard navigation, which passes context

(parameters) from one dashboard to the next and is easy to configure in OBIEE.

Ad-hoc Analytics即興查詢及製作報表即興查詢及製作報表即興查詢及製作報表即興查詢及製作報表

• Automated analysis, detection, and delivery of intelligence

• Notification on any device and within Dashboards

• Multi-step analysis & workflow

• Author and share alerts

• Self-service subscriptions

即時的訊息提醒即時的訊息提醒即時的訊息提醒即時的訊息提醒Real-Time Proactive Intelligence

Delivers provides constant monitoring, analysis, and notification of problems and

opportunities, across all data sources, tailored for any user on any device.

即時的訊息提醒即時的訊息提醒即時的訊息提醒即時的訊息提醒Real-Time Proactive Intelligence

提供完整的解決方案提供完整的解決方案提供完整的解決方案提供完整的解決方案Designed for Pervasive Intelligence

• True “pixel-perfect” reporting and publishing

• Report layout using familiar tools (e.g. Word, Adobe)

• Single product for all document needs – invoices, checks, financial statements, government forms, etc.

Oracle BI Publisher

Oracle MS Office Plug-in

• Interactive Excel and PowerPoint add-ins

• Enable use of BIEE data, business model, and report catalog within key Office applications

• No fragmentation of data in local spreadsheets

Oracle Disconnected Analytics

• Full analytics for the mobile professional

• Same experience whether offline or connected

• Full and incremental data synchronization enables rapid updates with minimal data set size

BI Publisher High-Fidelity ReportingOne Solution for All Document Needs

�Employee Forms

�Order Forms

�Invoices

�Operational Reports

�Correspondence

�Financial Statements

�Checks

�Purchase Orders

�Labels / Bar Codes

�Collateral

�Government Forms

BI PublisherAuthor, Manage & Deliver to any destination

Layout Templates EDI

EFT

Printer

Fax

WebDAV

e-Commerce

Output Destinations

Oracle, SQL Server

PeopleSoft,SAP, Siebel

Java, C++,Pearl, etc

Data Source

�Word

�Excel

�Acrobat

XSL

Layout Tools

PDF

RTF

HTML

Excel

�XML Spy

�JDeveloper

�Scriptura

Email

Web Services

XML

�Multiple document output formats

�Report layouts developed and maintained using familiar desktop applications·

�Reduced costs and complexity by eliminating custom or third party solutions

Oracle Disconnected AnalyticsFull-Featured Disconnected Client

The user experience is identical to the connected user. Dashboard and Answers

functionality will act identically as if the user were connected to the server.

OracleOperational

OracleOracle

DisconnectedDisconnected

DataData

Disconnected Metadata & Report Definitions

Web CatalogPresentationMetadata

• Business ModelDisconnected BI Server • Server Cache

• Calculations

The bottom of every Interactive

Dashboard page has an “Add to

Briefing Book” link that

automatically builds an electronic

briefing book.

Bring along an electronic “Briefing Book” which is a collection of your most important

dashboards. Briefing Books are extremely small and can be delivered daily for

enterprise collaboration.

Briefing Books“Pack & Go” Dashboards

Briefing Books can be:

• Saved

• Carried anywhere

• Emailed / shared

• Presented

• Refreshed / updated

• Distributed automatically via Delivers

Excel PowerPoint

• Native Office 2007-style ribbon & Task Pane based Presentation Catalog

結合結合結合結合Office應用應用應用應用

Ad Hoc Analysis

Formatted Reports

資訊模組化及完整的分析功能資訊模組化及完整的分析功能資訊模組化及完整的分析功能資訊模組化及完整的分析功能“Model once, deploy everywhere”

� Information consistency

� Information availability

� Eliminates data silos

� Increased user adoption

� Greater Leverage in IT

Oracle BI EE Server

Common Enterprise Information Model

Proactive Alerts


Disconnected Analytics

Microsoft Office

Business Processes

快速導入成果快速導入成果快速導入成果快速導入成果

3½ months: Sales, Service, Marketing Analytics

6 weeks: Exec Team live with Oracle BI EE

12 weeks: 200 users live with Oracle BI EE

100 days: 1,200 users live with Oracle BI EE

9 weeks: Oracle BI EE for sales reporting

10 weeks: Sales Analytics for 1,200 users

3 months: Oracle BI EE for mobile sales team

6 weeks: Oracle BI EE for Credit Risk Group

8 weeks: Order Management Analytics

5 weeks: 120 users live with Oracle BI EE

BI在企業各業務領域都是扮演重要的角色在企業各業務領域都是扮演重要的角色在企業各業務領域都是扮演重要的角色在企業各業務領域都是扮演重要的角色

Sales Analytics

Marketing Analytics

Service & Contact Center Analytics

Optimize service processes, reduce costs, retain and

grow customers

Improve pipeline

visibility, forecast accuracy and sales

effectiveness

Optimize campaign

execution, results, and ROI

Financial Analytics

HR Analytics

Supply Chain Analytics

Optimize supplier sourcing, supplier performance, and

inventory levels

Always understand financial condition

and drivers of cost and profitability

Retain talent, manage comp costs, increase

productivity

…....但少有企業能做到理想中的但少有企業能做到理想中的但少有企業能做到理想中的但少有企業能做到理想中的BI. . . . 為什麼為什麼為什麼為什麼????

How do I proactively manage risks of my receivables portfolio?

How does supplier performance impact customer satisfaction and revenue?

Se

rvic

e

Se

rvic

e

Customers

Sa

les

Sa

les

Ma

rke

tin

gM

ark

eti

ng

Dis

trib

uti

on

Dis

trib

uti

on

Fin

an

ce

Fin

an

ce

HR

/ W

ork

forc

eH

R /

Wo

rkfo

rce

Op

era

tio

ns

Op

era

tio

ns

Pro

cu

rem

en

tP

roc

ure

me

nt

Customers

Customers

Suppliers

Suppliers

Suppliers

很多重要的分析資訊是來自各部門及不同的系統很多重要的分析資訊是來自各部門及不同的系統很多重要的分析資訊是來自各部門及不同的系統很多重要的分析資訊是來自各部門及不同的系統

How does call center agent tenure, training, & compensation affect efficiency and cross-selling performance?

往往往往往往往往BI的導入是需要很多的努力及代價的導入是需要很多的努力及代價的導入是需要很多的努力及代價的導入是需要很多的努力及代價

License an ETL tool to move data from operational systemsto this DW

License interactive user access tools

License / create information delivery tools

Research / understand analytic needs of each user community

Set up user security & visibility rules

Perform QA & performance testing

Manage on-going changes/upgrades

Develop detailed understanding of operational data sources

Build ETL programs for every data source

Build analytics for each audience

Design a data warehouse by subject area

License an ETL tool to move data from operational systemsto this DW

License interactive user access tools

License / create information delivery tools

These steps require multiple different BI and DW technology

INVESTMENTS

Develop detailed understanding of operational data sources

Build ETL programs for every data source

Build analytics for each audience

Design a data warehouse by subject area

These steps require IT or BI staff

resources with specialized SKILLS

These steps take TIME to understand

and perfect as knowledge of best

practices is learned

Research / understand analytic needs of each user community

Set up user security & visibility rules

Perform QA & performance testing

Manage on-going changes/upgrades

Oracle BI Applications 預建模組預建模組預建模組預建模組Single or Multi-source Analytic Apps Built on OBIEE

Oracle BI Suite EE

Ad-hoc Analysis


MS OfficePlug-in



DisconnectedAnalytics

WebServices


MarketingOrder


Supply Chain

FinancialsHuman

Resources

PackagedETL Maps

UniversalAdapters

IVR, ACD, CTIHyperionMS Excel

Other Data Sources

DW Schema


Oracle BI ApplicationsComplete, Prebuilt, Best Practice BI Solutions

Travel& Trans

Travel& TransAutoAuto Comms

& Media

Comms& Media

ComplexMfg

ComplexMfg

ConsumerSector

ConsumerSector EnergyEnergy Financial

Services

FinancialServices

HighTech

HighTech

Insurance& Health

Insurance& Health

LifeSciences

LifeSciences

Public Sector

Public Sector

Other Operational & Analytic Sources

Oracle BI Suite Enterprise Edition

Prebuilt adapters:


MarketingOrder


Supply Chain

FinancialsHuman

Resources

PipelineAnalysis

TriangulatedForecasting

Sales Team Effectiveness

Up-sell / Cross-sell

Cycle TimeAnalysis

Lead Conversion

Employee Productivity

Compensation Analysis

HR Compliance Reporting

WorkforceProfile

TurnoverTrends

Return on Human Capital

A/R & A/PAnalysis

GL / BalanceSheet Analysis

Customer& Product

Profitability

P&L Analysis

ExpenseManagement

Cash FlowAnalysis

Supplier Performance

Spend Analysis

Procurement Cycle Times

Inventory Availability

EmployeeExpenses

BOM Analysis

OrderLinearity

Ordersvs. Available

Inventory

Cycle TimeAnalysis

BacklogAnalysis

FulfillmentStatus

CustomerReceivables

Campaign Scorecard

Response Rates

Product Propensity

Loyalty andAttrition

Market Basket Analysis

Campaign ROI

Churn Propensity

Customer Satisfaction

ResolutionRates

Service RepEffectiveness

Service CostAnalysis

ServiceTrends

1 2 3


Integrates Data for Analysis and Reporting

• Prebuilt integration of data from Oracle EBS, PeopleSoft, Siebel, SAP and other sources into an integrated data warehouse optimized for analysis

Delivers Personalized Performance Dashboards for Everyone

• Thousands of prebuilt dashboards, reports, and alerts by business function and role

Provides User-Friendly Analytic Model of Enterprise Information and Metrics

• Embedded best practice calculations, metrics, and KPIs

• Easy for business people to access, analyze, and use the information

3

1

2

Pre-mapped metadata, including embedded

best practice calculations and metrics for

Financial, Executives and other Business

Users.

� Presentation Layer

� Logical Business

Model

� Physical Sources

3

Pre-built ETL to extract data from over 3,000

operational tables and load it into the DW,

sourced from SAP, PSFT, and other sources.

2 A “best practice” library of over 350 pre-built

metrics, Intelligent Dashboards, Reports and

alerts for CFO, Finance Controller, Financial

Analyst, AR/AP Managers and Executives

4

Pre-built warehouse with more than 15 star-

schemas designed for analysis and reporting

on Financial Analytics

1

Oracle Financial Analytics Product Components

BI Approaches: Tools vs Applications

No pre-built content

Oracle BI Platform(custom metadata)

Tools & Build Approach

Pre-Built BI Content

Oracle BI Platformw/ Pre-Built Metadata

Pre-Built BI Applications Approach

Siebel

Oracle

Other Sources

Pre-Built

ETL

Siebel

Oracle

Other Sources

Custom

ETL

Custom Built DWPre-Built DW

Oracle Financial AnalyticsAccounts Payables Transactions

AP Transactions

CompanyCompany

EAIETL

Business

Area

Business

Area

AP Line

Item Details

AP Line

Item DetailsCost

Center

Cost

Center

Purchasing

Org

Purchasing

Org

SupplierSupplier

Date(Posted/Receipt

/Invoice/Order..)

Date(Posted/Receipt

/Invoice/Order..)

GL AccountGL Account

Supplier

Account

Supplier

AccountPayment

Terms

Payment

Terms

Example Metrics

• AP Avg Invoice Amount

• AP Avg Payment Amount

• AP Avg CR Memo Amount

• AP Avg DR Memo Amount

• AP Avg Supplier Payment Days

• AP Overdue Items to Total %

• AP Payment Amt to Invoice %

• AP Times Paid After Due

• AP Times Paid Before Due

• AP Total Payment Amount

• AP Total Payment Days

• AP Weighted Days in Payments

Features

� Includes 17 logical dimensions and 20 out of the box metrics

� Provides ability to analyze transactions at all levels

� Data stored at the line item level for all transactions – Payables, Payments and Adjustments

ETL Adapter for Oracle EBSSource Dependent Extract (SDE) mappings for Purchase Order Lines Fact

• Architecture allows to keep all source specific logic in the extract layer

• Allows to keep data extracts separate from data loads facilitating incremental extracts

Flat File Source (for PO fact)

Source Qualifier

Expression Transformation

Universal Staging Table

Universal Source

Business Component Mapplet (for PO Fact)

Source AdapterMapplet

Expression Transformation

Universal Staging Table

Oracle EBS

OBI EE Vs OBI Applications

Oracle Business Intelligence Enterprise Edition

Oracle Business Intelligence Applications –Prebuilt Metadata

Oracle Financial AnalyticsComprehensive View of Financial Performance

Payables AnalyticsProvides visibility into payments due to suppliers and expense line detail so managers can manage cash outflows and control expenses. When combined with Supply Chain Analytics, it allows full procurement analysis from Requisition to Check.

Receivables AnalyticsMonitors collections processes to show what customers buy and how they pay, enabling managers to identify overdue balances and other receivables bottlenecks. When combined with Oracle Sales Analytics and Oracle Order Management & Fulfillment Analytics, it enables more efficient management of the entire Lead to Cash process.

General Ledger & Profitability AnalyticsIncorporates detail-level general ledger transactions and cash flow analysis across locations, customers, products, sales territories, distribution channels, and business units.

Identifies the customers and transactions that are providing maximum profits by product, location, department, and geographic detail. When combined with Marketing Analytics, it enables analysis of Campaign ROI and assists in customer segmentation.

Oracle Financial Analytics

ReceivablesAR Balance• DSO• Closing Group Amt• Credit Limit Used %• Total AR Overdue AmtAR Aging• AR Aging 1-30 Amt• AR Due 1-30 Amt• AR Overdue 1-30 AmtPayment Performance• AR Payment Days• AR Weighted Days• Times Paid Before DueAR Transactions• AR Avg Invoice Amt• AR Credit Memo Amt

PayablesAP Balance• DPO• Closing Group Amt• Total AP Overdue Amt• Overdue Amt to Total %AP Aging• AP Aging 1-30 Amt• AP Due 1-30 Amt• AP Overdue 1-30 AmtPayment Performance• AP Payment Days• AP Weighted Days• Times Paid Before DueAP Transactions• AP Avg Invoice Amt• AP Avg Payment Amt

ProfitabilityProfitability Returns• Return on Equity• Return on Assets• Return on CapitalMargins• Gross Margin %• Operating Margin %• EBT Margin %• Net Income Margin %Product Profitability• Revenue• Product Gross Profit• Product Operating ProfitCustomer Profitability• Revenue• Customer Gross Margin

Example Financial Analytics Metrics

Sample Pre-Built Dashboards

Financial Controller• Balance Sheet• Cash Flow• Budget Vs Actual• P&L

Department Manager• Budget Vs Actual• P&L• Product Profitability• Customer Profitability

Payables Manager• AP Balance• Payments Due• Effectiveness• Invoice Details

Receivables Manager• AR Balance• Payments Due• Effectiveness• Invoice Details

General LedgerBalance Sheet• Cash• Accounts Receivable• Debt to Equity Ratio• Current RatioAsset Turnover• AR Turnover• AP Turnover• Inventory Turnover• Cash Cycle• Fixed Assets TurnoverCash Flow• Operating Cash Flow• Investing Cash Flow• Financing Cash Flow• Net Cash Flow

分析流程分析流程分析流程分析流程 – Financial Analytics

Business Objectives /

Issues

GainInsights

Take ActionTarget collection efforts to reduce overdue balances

Drill toOverdue Invoice Detail

Who are the Customersand Collectors?

How long is the underlying Overdue

Balance pending?

Is Overdue Balancestrending up?

Is DSO on target?

Maximize Cash Flow

Drill toDue Balances by Region

What is the aging ofDue Balances?

Are Payment Termsin compliance?

Is DPO on target?

• Business Function:Receivables

• Role:Director, Credits & Collections

• Objectives:

• 1) Maximize Cash Flow

• 2) Control Risk of

Receivables Portfolio

分析流程分析流程分析流程分析流程 – Financial Analytics

Business Objectives /

Issues

GainInsights

Take ActionTarget collection efforts to reduce overdue balances

Drill toOverdue Invoice Detail

Who are the Customers?

How long is the underlying Overdue

Balance pending?

Is Overdue Balancestrending up?

Is DSO on target?

Maximize Cash Flow

Drill to

Deta

il

與與與與Oracle EBS整合整合整合整合

• Action Links

• Seamless navigation from analytical information to transactional detail while maintaining context within Oracle EBS or Siebel CRM

Build from Scratchwith Traditional BI Tools


Prebuilt Business Adapters for Oracle, PeopleSoft, Siebel, SAP, others

Prebuilt DW design, adapts to your EDW

Role-based dashboards and thousands of pre-defined metrics

Easy to use, easy to adapt

Weeks or Months

Back-end ETL andMapping

DW Design

Define Metrics& Dashboards

Back-end ETL andMapping

DW Design

Define Metrics& Dashboards

Training / Roll-out

Training / Rollout

Months or Years

Oracle BI Applicationssolutions approach:

• Faster time to value

• Lower TCO• Assured business value

Source: Patricia Seybold Research, Gartner, Merrill Lynch, Oracle Analysis

Oracle BI Applications對企業的效益對企業的效益對企業的效益對企業的效益

Agenda




• Demonstration

• Q&A

Deployed to 800 users in under 90 days

Analytics for sales-oriented contact center

Live in 120 days

Sales Analytics

4 months from decision to live for 1200 usersPharma Analytics

Live in 100 days, 6500 usersSales and Marketing Analytics

“Having had experience of Siebel Business

Analytics, I can vouch that it can be deployed as rapidly as they claim...It is a

product that really delivers.”

Deployed to 3000+ users in 3 months

Sales Analytics

快速導入快速導入快速導入快速導入提升競爭力提升競爭力提升競爭力提升競爭力

Media / Energy Aero / Industrial Insurance / Health Life Sciences Other

Communications Automotive Finance / Banking Consumer Goods High Tech

Oracle Business Intelligence CustomersBusiness Analytic Tools and Applications – Select References

Agenda




• Demonstration

• Q&A

BI市場的領導者市場的領導者市場的領導者市場的領導者

Business Analytics Tools

Analytic Applications (Total)

CRM Analytic Applications

Data Warehousing Tools

#1

#1

#1

#1Financial and BPM Analytic Applications

#1

Business Analytics (Total BI/DW tools + apps) #1

Source: IDC; includes Hyperion

Market SegmentMarket Segment Oracle PositionOracle Position