optimizing the success of your care management … · •the overall quality improvement plan and...
TRANSCRIPT
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APRIL GILLVice President, Analytic SolutionsWelltok
JANE SCOTTVice President, Clinical InnovationsGorman Health Group
OPTIMIZING THE SUCCESS OF YOUR CARE MANAGEMENT PROGRAMS
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PAGE 2 l CONFIDENTIAL INFORMATION © WELLTOK 2018
SaaS company providing an
enterprise-level, sponsor-branded,
consumer activation platform for the
healthcare industry
WHO ARE WE?
WELLTOK AT-A-GLANCE
WHO DO WE SERVE?
Health Plans
Health Systems
Employers
Health ServicesRetail Pharma
Gov’t Sponsors
WHAT’S THE VALUE?
Enable population health managers
(sponsors) to activate consumers by targeting and connecting them
with personalized health resources
WHAT DO WE DO?
Empower people to become engaged healthcare consumers living at their highest level of well-beingMISSION
• Power growth and retention initiatives
• Impact healthcare cost trend
• Defragment the consumer experience
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Copyright © 2018 Gorman Health Group3
OUR DISCUSSION: KEY POINTS TO CONSIDER FOR A SUCCESSFUL CM PROGRAM
Chronic Disease Data
Review of Requirements
Upcoming/New Changes or Influences
Vendor Use/Oversight
Risk Adjustment/Clinical Integration
Care Management (CM) Systems
Staff Education
Diabetes Prevention
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Copyright © 2018 Gorman Health Group4www.ahrq.gov/sites/default/files/wysiwyg/professionals/prevention-chronic-
care/decision/mcc/mcc_infographic_printable.pdf
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Copyright © 2018 Gorman Health Group5www.ahrq.gov/sites/default/files/wysiwyg/professionals/prevention-chronic-
care/decision/mcc/mcc_infographic_printable.pdf
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Copyright © 2018 Gorman Health Group6www.ahrq.gov/sites/default/files/wysiwyg/professionals/prevention-chronic-
care/decision/mcc/mcc_infographic_printable.pdf
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Copyright © 2018 Gorman Health Group7
CHRONIC DISEASE FACTS…FROM THE CDC*
Much of the chronic disease burden is attributable to a short list of key risk factors; most U.S. adults have more than one of these risk factors:
• High blood pressure
• Tobacco use and exposure to secondhand smoke
• Obesity (high BMI)
• Physical inactivity
• Excessive alcohol use
• Diets low in fruits and vegetables
• Diets high in sodium and saturated fats
https://www.cdc.gov/chronicdisease/overview/index.htm
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Copyright © 2018 Gorman Health Group8
FRAMEWORK FOR A SUCCESSFUL PROGRAM
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Copyright © 2018 Gorman Health Group9
WHAT IS REQUIRED?
QI Program Annual Evaluation
• CM Annual Evaluation
Quality/Program Evaluation for Special Needs Plans (SNPs)
Model of Care (MOC) Annual Evaluation for SNPs
Recent SNP/MOC Audits/Corrective Action Plans (CAPs)
• CAPs continually integrated and measured for ongoing performance
• System changes/ process changes effectuated
First-Tier, Downstream, and Related Entity (FDR) Oversight of Any CM Vendors
State/Medicaid Contractual Data/Reporting
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Copyright © 2018 Gorman Health Group10
ARE YOU MEETING THE QI PROGRAM REQUIREMENTS?
Medicare Advantage Organizations (MAOs) are required to address the following seven components as part of their Quality Improvement (QI) Program:
1. Chronic Care Improvement Programs (CCIPs); successful interventions?
2. Quality Improvement Projects (QIPs) should be part of your ongoing QI/CM program
3. Develop and maintain a health information system
4. Encourage providers to participate in CMS and HHS quality improvement initiatives;
how do you communicate these to your provider network?
5. Contract with an approved Medicare CAHPS® vendor/conduct CAHPS®
6. An annual program review process for formal evaluation of the QI Program
that, at a minimum, addresses the QI Program’s impact and effectiveness and
7. Corrects problems for the plan
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Copyright © 2018 Gorman Health Group11
Integrate into your CM Program:
• Audit Requirements
• State Reporting Requirements
• System Requirements
• Model Document Templates
MEDICARE-MEDICAID PLAN (MMP) QUALITY REQUIREMENTS
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Copyright © 2018 Gorman Health Group12
CCIP COMPONENTS = CM PROGRAM DESIGN
Engage enrollees as partners in their care
Increase disease management and preventive services utilization
Improve health outcomes
Be universally applicable to MAOs
Facilitate development of targeted goals, specific
interventions, and quantifiable, measurable outcomes
Guard against potential health disparities
Produce best practices
Don’t reinvent the wheel!This Photo by Unknown Author is licensed under CC BY-NC-SA
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PAGE 13 l CONFIDENTIAL INFORMATION © WELLTOK 2018
PROGRAM DESIGN AND EXECUTION CHALLENGES
Cost Savings
Opportunities for program design and optimization are not
clear, resulting in underutilized resources
and inefficient spend
Engagement Insight
Lack of insight into who’s engaged, how they want to be engaged and those
who can be the most impacted
Crowded Ecosystem
With disparate point solutions, it’s difficult to
understand which programs will perform, meet
population needs and who’s receptive to them
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PAGE 14 l CONFIDENTIAL INFORMATION © WELLTOK 2017
Program success is influenced by many factors:
• Health status
• Utilization patterns• Comorbid conditions• Adherence• Prescription use patterns• Acute events
• Consumer profile & social determinants
• Family status• Financial status• Transportation and access to care• Purchasing and consumer behavior• Communication and engagement patterns
Even the best care management programs can fail without a smart engagement and incentive strategy
REMEMBER ONE SIZE DOES NOT FIT ALL
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PAGE 15 l CONFIDENTIAL INFORMATION © WELLTOK 2017
QualityDriving the highest impact on HEDIS and Star measures.
Care ManagementReduce likelihood of recurring medical issues,
disease progression and avoid hospital admissions/readmissions.
CREATE VALUE BY TRANSLATING PREDICTIVE INSIGHTS INTO CONSUMER CENTRIC ENGAGEMENT
QualityDriving the highest impact on HEDIS and Star measures.
QualityDrive the highest impact on HEDIS
and Star measures.
Acquisition and RetentionIdentify members for acquisition,
retention, loyalty programs, and power onboarding.
QualityDriving the highest impact on HEDIS and Star measures.
PharmacyPersonalized and impactful outreach
for medication adherence.
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Copyright © 2018 Gorman Health Group16
CMS/NCQA REQUIREMENTS FOR SNP CM
The organization must develop a MOC quality performance improvement plan that describes:
• The overall quality improvement plan and how the organization delivers or provides for appropriate services to SNP beneficiaries, based on their unique needs.
• Specific data sources and performance and outcome measures used to continuously analyze, evaluate, and report MOC quality performance.
• How its leadership, management groups, other SNP personnel and stakeholders are involved with the internal quality performance process.
• Describe how the SNP-specific measurable goals and health outcomes objectives are integrated in the overall performance improvement plan.
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Copyright © 2018 Gorman Health Group17
QUALITY/PROGRAM EVALUATION FOR SNPS
The goal of performance improvement and quality measurement is to improve the SNP’s ability to deliver high-quality healthcare services and benefits to its SNP beneficiaries.
Achievement of this goal may be the result of increased organizational effectiveness and efficiency through incorporation of quality measurement and performance improvement concepts that drive organizational change.
The leadership, managers, and governing body of a SNP organization must have a comprehensive QI Program in place to measure its current level of performance and determine if organizational systems and processes must be modified, based on performance results.
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Copyright © 2018 Gorman Health Group18
RECENT/UPCOMING CHANGES
2019 Call Letter
2019 Audit Protocol for Comment…make sure you comment if needed
21st Century Cures Act*: Begin to think about how to apply requirements of the Cures Act to your own quality/clinical and provider network initiatives
Medicare Diabetes Prevention Program – CDC program design
Comprehensive Addiction/Recovery Act (CARA) – Revise your CM Program
*Summary-https://www.congress.gov/bill/114th-congress/house-bill/34
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Copyright © 2018 Gorman Health Group19
2019 CALL LETTER
Case/Care Management Programs will require a stronger design to support opioid/drug management:
• Performed with beneficiaries’ prescribers aimed at coordinated care
• Closer monitoring of CM population
• CMS expects plans to report back to us their results of implementing the review and case management policies through the Overutilization Monitoring System (OMS)
• Your CM system will need to have edits in place to identify potential risk and incorporate appropriate interventions which can be measured
Does your CM system support these changes? System reporting capability?
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Copyright © 2018 Gorman Health Group20
2019 CALL LETTER
Disaster Case Management
The Adult Immunization Measure for Star Ratings – CM System Data/ Registries
“Enhanced Disease Management (EDM) services in a supplemental EDM benefit would include qualified case managers with specialized knowledge about the target disease(s)/condition(s), educational activities that are focused on the target disease(s)/condition(s), and routine monitoring applicable to the target disease(s)/condition(s). The benefit may be proposed as a supplemental benefit in an MA plan’s bid and submitted plan benefit package.” —Page 209
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Copyright © 2018 Gorman Health Group21
2019 AUDIT PROTOCOL FOR COMMENT – CMS IS CHANGING THE MOC AUDIT PROCESS IN A BIG WAY!
New universe construction – is your system ready?
Describe your organization’s internal system utilized for tracking Health Risk Assessments (HRAs), Individualized Care Plans (ICPs), and Interdisciplinary Care Team (ICT) decisions and activities.
Explain any routinely observed barriers to care when conducting the HRA. Please elaborate on any work-around processes to those barriers.
Does your organization use an acuity scoring system?
• If yes, please describe your organization’s enrollee risk stratification levels and your process for assigning enrollees to a risk stratification level. Provide the level/score in the universe.
Describe the internal system utilized for ensuring ICTs are comprised of appropriate disciplines, as described in the MOC, and ICTs coordinate care and communicate with each other and enrollees regarding the ICP.
Detailed explanation of the MOC-specific measurable goals, enrollee experience, and health outcome objectives that are evaluated, any benchmarks and rationale, and data gathering/ monitoring methods (e.g., HRA timeliness, which metrics are used, what data/reports are utilized to evaluate and monitor performance, and who/which personnel/operational area(s) were involved).
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Copyright © 2018 Gorman Health Group22
CURES ACT: ARE YOUR PROGRAMS & SYSTEMS PROGRAM-READY TO SUPPORT THE ACT?
Sec. 17006. Allowing End-Stage Renal Disease (ESRD) beneficiaries to choose a Medicare Advantage (MA) plan:• This section eliminates the prohibition against individuals with ESRD from enrolling in an MA
plan after they have developed ESRD, effective for plan years beginning on or after January 1, 2021. Also beginning with plan year 2021, it transfers responsibility for the costs of acquiring organs for kidney transplants from MA plans to the fee-for service portion of Medicare. Payments to MA plans will be adjusted to reflect that shift.
PY 2018 - Healthcare providers must be enrolled in Medicare to provide services to Medicare beneficiaries: Delegated vendor compliance?
• Any time a healthcare provider or supplier fails to meet CMS enrollment requirements or violates certain federal rules and regulations, CMS may revoke the provider or supplier’s enrollment and prevent them from billing Medicare Part A or Part B and from prescribing Part D drugs.
• Final rule also prevents MA plans from making payments to individuals or entities that have been excluded by the Office of Inspector General or have been revoked by the Medicare program, regardless of whether that provider or supplier is out of network.
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Copyright © 2018 Gorman Health Group23
Conduct an annual evaluation of your/vendor’s system reporting suite to ensure alignment with:
• Test your universe accuracy no less than quarterly
• Measurement of clinical outcomes capability
• Integration of PDE data:
Identifying high risk/chronic use members for drug/opioid programs
• Measurement of care gap closure/ volume of goals met per care plan
• Quality measures; include state-required for FIDEs/SNPs
• HEDIS®/Population Health – NCQA accredited plans
• Member engagement measures –reason codes/trending/reporting
• Integrate updated provider directories
• Identify access to care issues
• Trigger “clinically” timely information sharing or education
SYSTEMS You Need Excellent System Reporting, Especially If You Use A Vendor!
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Copyright © 2018 Gorman Health Group24
EFFECTIVELY COORDINATING BENEFITS
MLTSS
Mental Health Services
(specifically on dual members)
TransportationCommunity-
Based Services
DME or Other Supportive
DevicesVA Programs
Retiree Programs
Transitions for Duals from
Solely Medicaid
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Copyright © 2018 Gorman Health Group25
PATIENT SAFETY/FALLING
Fear of falling equals a “risk” and can lead to avoidance of activities, which creates isolation = barrier to care
The danger is that members may become more sedentary, which leads to decreased physical conditioning, which, in turn, can actually increase risk of falls
In addition to decreased physical activity, a person with a fear of falling may also experience:• Anxiety • Depression with walking and balance • Use of a walking aid • Problems as a walker or cane • Reduced quality of life • Social isolation
Use your care managers, UM/discharge planners, and your providers to look at the “risks” and other potential issues that contribute to barriers of care
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Copyright © 2018 Gorman Health Group26
INTEGRATE RISK ADJUSTMENT
Why does risk adjustment affect your CM Program?
• Risk adjustment score vs. CM system stratification score
Using a vendor for home evaluations or post-acute follow-up:
• Integrate the wealth of information from the evaluation form into the CM system
• Ask for data feed or PDF for care plan integration
• Compare diagnosis captured to those reported on the HRA/identified in the current care plan
• At the very least, capture the mental health/safety and social determinants data/risks
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Copyright © 2018 Gorman Health Group27
Re-evaluate your population as per MOC 1 as part of your annual evaluation (even if you are not a SNP)
Diabetes, CHF, COPD, Back Pain:
• Identify the members with these disease states and the providers who serve them to conduct targeted education/access/benefit usage…saves overall cost
• UM/Claims quarterly/mid-year reporting to monitor outcomes/trends
Bladder Control for Star Ratings
• Post-stroke patients
• Post-hysterectomy patients
• Mine pharmacy claims to identify members for targeted educational material
Use your complaints/appeals and adverse organization determinations to help you decide what supplemental benefits to consider for 2019
POPULATION MANAGEMENT IS KEY TO SUCCESS WITH PROVIDING VALUE-BASED CARE
(Value Is Calculated by Dividing the Outcomes of the Care by the Costs of the Interventions)
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PAGE 28 l CONFIDENTIAL INFORMATION © WELLTOK 2017
HEALTHCARE DATA ALONE DOESN’T TELL THE WHOLE STORY
90%
Under the current “sickcare” system, most of what is known about individuals is retrospective from claims and clinical data.
Without consumer data, you may be effectively missing 90% of the available information about your members that helps you better understand, motivate and activate them.
10%
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OPTIMIZE YOUR SPEND AND RESOURCES AND GET PERSONAL
Personalized Experience
Who is Impactable? By What Means?Who Has What
Needs or Interests?
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Copyright © 2018 Gorman Health Group30
Plans cover MDPP services in accordance with the MDPP regulations:
• Must consist of structured health behavior change sessions that are furnished under the MDPP expanded model with the goal of preventing diabetes among Medicare beneficiaries with pre-diabetes and that follow a CDC-approved curriculum.
Plans may also offer additional MDPP-like services as a supplemental benefit.
MEDICARE DIABETES PREVENTION PROGRAM (MDPP)
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Use Case – Gaps in Care
1. Identify population based on clinical risk2. Define objectives and constraints such as time or budget3. Leverage advanced analytics to prioritized those most receptive to specific channel and message for
outreach
The Consumer View - Pursuing a Greater Opportunity for Impact
Improvement in effectiveness by identifying
members likely to be receptive to IVR intervention
More people received the message about diabetes care and prevention for every 25k individuals targeted.
23K
Targeting Mechanism TargetedReceptivity
Rate3 Total ReceptiveEstimated
Impact Rate2
Total
ImpactedValue1
Outreach without prioritization 200,000 22.00% 33,000 30% 9,900 $ 1,059,300
Outreach Results using
Welltok Analytics200,000 37.50% 56,250 30% 16,875 $ 1,805,625
Difference 0 15.50% 23,250 0 6,975 $ 746,325
$746k Additional medical cost savings 70%
1) Estimated savings based on $107 per member savings identified in ADA study of claims costs for patients in a diabetes program versus those not in a program. Source: http://care.diabetesjournals.org/content/25/4/684.short
2) Estimated impact rate based on Welltok book of business.3) Receptivity rate based on IVR findings in Welltok study. Does not include mail receptivity.
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Copyright © 2018 Gorman Health Group32
PROVIDER SUPPORT: CHRONIC CARE MANAGEMENT (CCM) SERVICES BILLED
CCM reimburses physicians under CPT® code 99490 for providing non-face-to-face care coordination services to eligible Medicare patients with two or more chronic conditions.
The CCM program allows providers to proactively manage chronically ill patients’ health outside the normal office setting and be reimbursed for those services, which have typically been provided without compensation.
Integrating CCM into your network, CM Program, and overall strategy can assist with:
• Improved provider engagement/support to the overall CM Program goals
• Reducing high readmission rates
• Overall utilization costs
Physicians and non-physician practitioners may bill CCM services:
• Certified Nurse Midwives
• Clinical Nurse Specialists
• Nurse Practitioners
• Physician Assistantshttps://www.cms.gov/Outreach-and-Education/Medicare-Learning-Network-MLN/MLNProducts/Downloads/ChronicCareManagement.pdf
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Track Provider Performance Against Specific OutcomesPROVIDER SCORECARDING
Dynamic, multi-dimensional view of quality, clinical and financial impacts at the payer, group and provider-level.
Key Metrics• Quality Rating• Risk Score• Medical Loss Ratio• Chronic Condition
Retention
Bringing measures of provider performance together and creating a singular view allows you to identify training and network management opportunities across the spectrum.
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Copyright © 2018 Gorman Health Group34
TELEHEALTH
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Copyright © 2018 Gorman Health Group35
USING A VENDOR?
For administration of the HRA and/or Care Management:
• Conduct initial and ongoing due diligence
• Measure/review and collaborate on member engagement performance monthly
• Conduct no less than monthly review of the performance reporting
• Conduct no less than quarterly performance review of script compared against live/call recordings
• Consider conducting member satisfaction surveys with just the HRA process
• Ask for and review no less than monthly the overall care plan process/goals/ outcomes
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Are flexible and transparent
Built to solve your unique challenges
Can be built and tested in real-time
Easily update, calibrate and run on demand
Custom Predictive ModelsUse Proprietary Algorithms to Get the Most Accurate AnalysisDEPLOY CUSTOM, DYNAMIC PREDICTIVE MODELS
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PAGE 37 l CONFIDENTIAL INFORMATION © WELLTOK 2017
A clear view into the process ensures you can have confidence in the outcomes.
FOCUS ON TRANSPARENCY
0
0.5
1
1.5
2
2.5
3
1 2 3 4 5 6 7 8 9 10
Model Strength
Average
Model Accuracy
Model Predictors
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Copyright © 2018 Gorman Health Group38
INTEGRATION OF MENTAL HEALTH/SOCIAL DETERMINANTS
Program Components
• Nutrition/meals is the leading community or supportive service linked to Social Determinants of Health (SDOH) interventions.
• Consider offering healthcare system navigation assistance to members with SDOH limitations.
• Implement SDOH risk score and conduct reassessments more frequently.
• Develop or partner with a community resource for violence identification/ education and prevention program.
• Consider revising your HRA based on your no less than annual re-evaluation of your target population outcomes.
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PAGE 39 l CONFIDENTIAL INFORMATION © WELLTOK 2017
ADVANCED ANALYTICS BRINGS THE DATA TOGETHER
ENHANCED BENEFICIARY INFO
MEDICAL RECORD
CLAIMS
VOTING
TAXES
DEMOGRAPHICS
FAMILY
BUYING HABITS
EDUCATION
• Voter status, affiliation, activity• Household and family composition• Income and tax status• Property ownership; home, auto,
sensitivities, and preferences• Credit/debt information• Online presence• Social media activity• Wealth status
Proprietary Database 275M+ Americans
800+ Variables
CONSUMERFEEDBACK
ACTIVITY COMPLETION
CONSUMERMOTIVATIONS
CONSUMERINTERESTS
STATE OF THE MARKET WELLTOK PROPRIETARY DATA
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PAGE 40 l CONFIDENTIAL INFORMATION © WELLTOK 2017
FINANCIAL
Age
Family Status
Ethnicity
Language Spoken
Education Level
Access to Care
Proximity to ER or PCP
Potential Health Risks
Access to Parks, Hiking or Biking Trails
Access to and/or Utilization of Public Transportation
Seasonal Weather Patterns
CLINICAL
Spender or SaverOwn or Rent HomeInvestorOffered CreditIncome Level
Response to Product Offers
Response to Different Types of Communications
Types of Transportation Used
Sensitivity to Changes in Price
Health RiskProvider
PrevalenceCompliance
PurchasingWealthSpending
DemographicsPsychographics
Education
ReceptivityBehaviorLifestyleSensitivityCONSUMER INDIVIDUAL
ENVIRONMENTAL
WeatherTransportationParks & Trails
SpenderMakes <$50,000/year
Rents homeMay need educational and financial support
to understand resources
46 yo Hispanic maleSpeaks English but
prefers Spanish Caregiver – single father
and mother lives in home
Did not graduate HS9th grade reading level
No social media Receptive to phone and
text, never emailUses public transport
Access to nutritious foods and health care is limited2 fast food places nearby
Needs telephonic coaching
Closer to an ER; more likely to use ER
frequently At-risk for
hypertension, high cholesterol and asthma
Lives near a parkOpen to step program to spend time w/ kidsHigh pollen counts in
spring drive ER use
INDIVIDUALLY-IDENTIFIABLE DATA REVEALS THE FULL STORY OF JACK
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PAGE 41 l CONFIDENTIAL INFORMATION © WELLTOK 2017
DRIVE MEMBERS TO THE RIGHT PROGRAMS AT THE RIGHT TIME
PRE-ACUTE/
POST-ACUTECHRONIC
CONDITION MANAGEMENT
DIGITAL HEALTH PROGRAM FOR KIDS
DIGITAL HEALTH PROGRAM FOR KIDS
DIGITAL HEALTH PROGRAM FOR KIDS
PREVENTIVEGENERAL HEALTH AND WELLBEING
GAPS IN CARE
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Copyright © 2018 Gorman Health Group42
EDUCATION TO CM STAFF
Coordination of benefits – especially Medicaid plans
Coordination of VA benefits and information
Identification of barriers through member use of outside services such as:
• MTM Program – CM interventions to support current program
• A family member to cook
• OTC substitution
• Causes of isolation
• Scripts for engagement
Opioid program
• Identification of vulnerable, high-risk members
Pain Management – Clinical Guidelines
Community Resources
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Copyright © 2018 Gorman Health Group43
Admission criteria
Outreach and engagement process
Outreach data tracking
Multi-media outreach – system capabilities
RE-EXAMINE YOUR CM ENROLLMENT PROCESSES
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PAGE 44 l CONFIDENTIAL INFORMATION © WELLTOK 2017
BRIDGE THE GAP BETWEEN EXPECTATION AND EXECUTION
Healthcare – insurers and providers – falls short in delivering what consumers expect.
Source: Accenture analysis, Accenture 2015 Global Consumer Pulse Research, Accenture 2015 Health Consumer
Health insurers fall short of
other industries in digitally
engaging consumers.
US
MARKET
100
Health Care Providers
P&C Insurance
Wireless
23 25 31
Average
34
Health Insurers
36
Utility, Consumer Electronics
37
Retail-Books/Media
39
Hotels & Lodging
45Digital
Intensity
Banking
38
Insight Driven Health
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PAGE 45 l CONFIDENTIAL INFORMATION © WELLTOK 2017
ENGAGE MEMBERS WITH A MULTI-CHANNEL APPROACH
LIVE AGENT
SMS/APP
WEB
IVR
EMAILMAIL @
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Copyright © 2018 Gorman Health Group46
DO YOU KNOW YOUR CHALLENGES?
Operational challenges/metrics
• Do your adverse organization determinations or appeals categories provide clues to your CM Program?
Provider network challenges
• Ensure access issues and out-of-area utilization are measured through the CM Program
System challenges
Leadership challenges
Staff challenges
Engagement challenges –Rewards and Incentives!
• Members
• Providers
• Completion of needed HRA information
• Agreement to participate in all programs appropriate
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PAGE 47 l CONFIDENTIAL INFORMATION © WELLTOK 2017
MAKE AN IMPACT WITH PROVEN METHODS
Men Need a Nudge Use the Right Voice
Time Your Call Just RightSecond Chances Work
Data proves it: men respond positively when they are given a gentle reminder to schedule a prostate screening
Screening completions improved 89% for Hispanic men when they were messaged in a male voice
Contacting seniors at 3pm on weekdays is 2x more effective than at noon
A simple “are you sure?” works to convert enrollment into condition management programs
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MEMBER FATIGUE IS REAL
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PAGE 49 l CONFIDENTIAL INFORMATION © WELLTOK 2017
AVOID BURNOUT AND MESSAGE CONTENTION WITH COORDINATED OUTREACH
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Chronic Condition Management
Gaps in Care
Flu Express Outreach
Satisfaction Survey
Prevention & Screenings Outreach
CAHPS Message
Medication Adherence
CAHPS/HOS Survey &
Education
Prevention & Screenings Outreach
Gaps in Care
Gaps in Care
High-Risk Outreach and Messaging
Ongoing Quality Improvement Targeting and Strategy Outreach
Post-Hospital Discharge, Readmissions
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Copyright © 2018 Gorman Health Group50
USE INDUSTRY RESOURCES* FOR GUIDANCE:
Track chronic diseases and their risk factors and share the information in easy-to-use formats.
Ensure coordination among multiple data systems, including behavioral risk factor surveys (e.g., the Behavioral Risk Factor Surveillance System), birth and death certificates (from the National Vital Statistics System), registries of cancer cases and deaths (e.g., the National Program of Cancer Registries), and healthcare data (e.g., from Medicare data sets).
Monitor social and environmental factors that influence health, as well as policies that affect chronic diseases, such as those related to smoke-free air, access to healthy foods, and community water fluoridation.
Conduct surveillance of healthcare preventive services, such as cancer screening, the “ABCs” of heart disease and stroke prevention (aspirin use, blood pressure and cholesterol control, and smoking cessation), and measures of diabetes control (e.g., hemoglobin A1C) and obesity (e.g., BMI).
Leverage health information technology to improve efficiency and timeliness of public health surveillance (e.g., use new U.S. meaningful-use standards to speed reporting to state cancer registries).
*CDC, AHRQ, KFF
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Copyright © 2018 Gorman Health Group51
USE INDUSTRY RESOURCES* FOR GUIDANCE:
Community-Clinical Links in Action
• Increase the use of effective community interventions—such as chronic disease self-management programs, the National Diabetes Prevention Program, and smoking cessation services—by making them widely available, ensuring doctors refer their patients to them, and helping to ensure they are covered by health insurance.
• Link existing public health services, such as tobacco quit lines, to healthcare systems.
• Establish partnerships with hospitals and healthcare providers to improve community and population health through use of community benefit investments and advocacy.
• Encourage a broader spectrum of healthcare workers—including pharmacists, patient navigators, and community health workers—to help people manage their own health.
• Use education and outreach to more fully engage the public in its own healthcare.
*CDC, AHRQ, KFF
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1 2 3 4 5 6 7 8 9 10
1 2,842 2,471 1,892 3,321 2,453 2,109 3,056 1,879 2,567 2,410
2 2,471 1,892 3,321 2,453 2,109 3,056 1,879 2,567 2,410 2,842
3 1,892 3,321 2,453 2,109 3,056 1,879 2,567 2,410 2,842 2,471
4 3,321 2,453 2,109 3,056 1,879 2,567 2,410 2,842 2,471 1,892
5 2,453 2,109 3,056 1,879 2,567 2,410 2,842 2,471 1,892 3,321
6 2,109 3,056 1,879 2,567 2,410 2,842 2,471 1,892 3,321 2,453
7 3,056 1,879 2,567 2,410 2,842 2,471 1,892 3,321 2,453 2,109
8 1,879 2,567 2,410 2,842 2,471 1,892 3,321 2,453 2,109 3,056
9 2,567 2,410 2,842 2,471 1,892 3,321 2,453 2,109 3,056 1,879
10 2,410 2,842 2,471 1,892 3,321 2,453 2,109 3,056 1,879 2,567
FOCUS ON IMPACT NOT JUST RISK
• Members at highest risk for non-adherence and most likely to be impacted by a live program would be targeted by Program A
• Members at highest risk for non-adherence and likely to be impacted by a live program would be targeted by Program B
• The remaining members at highest risk for non adherence would be targeted by an automated call Program C
Composite likelihood of being receptive/impacted by a live program
Co
mp
osi
te li
ke
lih
oo
d o
f b
ein
g n
on
-a
dh
ere
nt
FINDINGS
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Targeting Mechanism
Monthly Target
(N)
Engaged Rate
Engaged(N)
Impact Rate
Impacted (N)
Client Targeting 2015 Experience
50,000 35% 17,512 65% 11,380
2016 Results using Welltok Deciles 1-4
50,000 40% 20,074 89% 17,805
Difference 0 5.0% 2,562 24% 6,425
FOCUS ON IMPACT NOT JUST RISK
Risk/NeedReceptivit
yImpact
Improvement in engaged rate
Improvement in program impact
Decrease in cost per impacted member36%
24%
5%
RESULTSVALUE
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Copyright © 2018 Gorman Health Group54
Gorman Health Group (GHG) is a leading consulting and software solutions firm specializing in government health programs, including Medicare managed care, Medicaid and Health Insurance
Exchange opportunities. Since 1996, our unparalleled teams of subject matter experts, former health plan executives, and seasoned healthcare regulators have been providing strategic,
operational, financial, and clinical services to the industry across a full spectrum of business needs. Our mission is to empower health plans and providers, through a compliant, member-centric
focus, to deliver higher quality care to members at lower costs while serving as valued, trusted partners.
Further, our software solutions have continued to place efficient and compliant operations within our clients’ reach. Our Valencia™ software provides rigorous, compliant, and transparent
workflow controls that ensure your operational processes – and the resulting payment– are as accurate as possible. Sentinel Elite™ is our module-based software solution designed to assist
government managed care organizations onboard agents, provide training, manage ongoing oversight activities, and pay commissions effectively and compliantly. Our Online Monitoring Tool™
(OMT) is the complete Medicare Advantage and Part D compliance toolkit, designed to perform ongoing monitoring and auditing, manage regulatory notices, document corrective actions, and
streamline member material review. CaseIQ™ brings clarity to appeals and grievances and offers a new way to ensure your cases come to a compliant resolution. We also offer training courses
on a variety of industry topics designed to meet the unique needs of your organization through Gorman University™, and our exclusive daily digest, The Insider, provides in-depth analysis and
expert summaries of the most critical legislative and political activities impacting and shaping your organization.
Stay connected to industry news and gain perspective on how to navigate the latest issues by subscribing to our weekly newsletter, and follow us on LinkedIn, Facebook, and Twitter.
We are your partner in government-sponsored health programs.
T
E
T
E
CONTACT
Jane Scott
Vice President of Clinical Innovations
520-885-3843
April Gill
Vice President, Analytic Solutions
781-202-9163