optimizing recruitment & event promotion social media strategy
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social media strategy
optimizing recruitment& event promotion
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define your objectivesset the criteria by which to measure
the success of your SM efforts
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before you begin
your objectives determine your channels
social media audit
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construct an internal
set your benchmarks
examine competitors& your past practice
1social media hiring plan
designing a
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part
existing talent
your mostpowerful SM tool?
inside-out approach
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take an
to recruiting, by starting with your staff
performance recognitionincentives for referrals
talent managementensure you have a plan in place for
engagement culture2-way communication
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aim to create an
optimize internal networking
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increase knowledge-sharingsupport collaboration
inward facing blog
shared Google calendarcoordinate workflows
to raise satisfaction indexASK ASK ASK
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poll employees, seek input & feedback
spillover FXemployee enthusiasm
& the social graph
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communicate shared visionarticulate organizational valuesthen let staff tell your story
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the right talentto recruit and retain
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go where the people are
set up a presence on the major channels
increase network trafficraise brand awareness
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grow your communities every day
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do you have a recruitment video?
2social media event promotionpart
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create central landing pagecomplete information
to create buzz
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socially "activate" your event
optimize word of mouth
give people one great message to get excited about & share
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s t r e t c h your events
agile digital assetscreate shareable microcontent
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how we share SM content 45% 30%
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before:create #hashtag& retweet-optimizedcontent
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during:staff live tweetask staff to point status to event URL&/or change profile pic
images & videofrom last yearfrom this year
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capture & share
branded flickr page
geolocal promotion
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lots of smartphone users coming? try a
measure everything
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3part
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track effectivitymonitor progress toward objectivesthen refine strategy
grow bigger ears
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(to quote Chris Brogan)
social listening
engage in
listening station& information aggregator
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build or buy a
here's one, and it's free
RSS feeds
Google Reader is also simple and free
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professional social listening
or get serious
services & tools
2010/sidneyevematrix
about the authorSidneyeve Matrix, PhDQueen’s University, Canada
Contents of this presentation, including images, have Creative Commons Licenses including Attribution Noncommercial Share Alike 3.0 Licenses. Digital design & research assistance by Alexandra Macgregor.
speaking inquiries:sidneyevematrix.com twitter/@sidneyeve [email protected]