optimizing geospacial data for mobile: comdata's use case
TRANSCRIPT
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Optimizing Geo-Spatial Data for Mobile: Comdata's Use Case
Luke Langford, Vice President, Sales & Business Development
Enterprises need to re-envision who they are, how they work, and let
mobile be the change agent.- Stephanie Trunzo, Chief Operating Officer, PointSource
Making Mobile MatterWe carefully craft mobile strategies based on user data and business requirements to create digital experiences that transform business.
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Fleet Management Landscape
Trucks moved 9.4 billion tons of freight
The average truck driver is expected to travel between
2,000-3,000 miles per week, based on the 70 hour max restriction over 8 days
In 2014, 5.7 Billion gallons of fuel were purchased
using Comdata Cards
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• Free shipping is now standard• Optimizing fleet management is critical
• Pre-negotiated loyalty rates make purchasing decisions more complex• The truck stop across the street could be cheaper even though it isn’t
advertised that way
• 10 year high in driver turnover• Greater need to educate new driver’s on fuel management strategy
Comdata’s Business Problem
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The Driver’s Mobile Moment
54%Time
drivers could have
bought cheaper
fuel
$85MDollars
spent per day
14MGallons of
fuel pumpedper day
$27,000
Average OTR fleet savings
per month
Drivers need information to optimize their next fuel stop
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Killed false starts2
Researched user and business opportunity
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Developed aggressive road map for mobile delivery
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Comdata’s Strategy
Recognized innovation as a differentiator
Embrace modern technologies5
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PointSource designed a 1 click strategy to get the lowest cost fuel stop in the driver’s hand
Comdata FleetAdvance App
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Route Optimization
Cost Savings Aggressive Delivery Speed
Large Scale Deployment
Geospatial Data Queries
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Close Data Gaps
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• Use other sources of data to closethe data holes
• Cloudant offers a unique capability• nosql database• Unstructured data• Geospatial queries
Complete the story
Cloudant
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Distill The Signal
Optimize for the mobile moment
• Use task-oriented actions for those moments
• Reduce distraction and keep thought seamless
• Avoid the temptation of exposing toomuch data
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Distilling the Noise
Keep your user engaged by separating the signal from the noise – don't contribute to amateur information pollution
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Use data insights in the mobile world to create bespoke experiences that
engage and excite your users.
@PointSource | #ibminterconnect
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Redefining the Map
The mobile moment Fleet Drivers map-centric mindset and knowledge challenged the design to provide interactions with maps as the driver our a paper map.
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Route Optimization
Advanced routing algorithms• Optimal route• Alternate routes
Vehicle profiles• Speed limit• Road types• Turn restrictions• Hazmat
Calculate minimum time based on truck profiles, not necessarily minimum distanceWaypoints
• Distances between waypointsWorks with OpenStreetMap
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• IBM Mobile First Platform: Smart offload of risk to IBM to own the OS coverage and middleware story while gaining all the flexibility of choice for UI and app development. The platform allows integration points to all the key lifecycle components of mobile (security, integration, testing, etc). Easy to learn, very powerful.
• SoftLayer: More scale, more speed at utility prices instead of fixed sunk costs. Intelligently align your spend with your business demands.
• Cloudant: Speed and scale for your next gen web and mobile applications data. Massive opportunities to innovate off a more innovative application data approach.
Cloudant + Worklight + SoftLayer
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Scaling Out the Backend Data Service – Cloudant DBaaS
Cloud Database
As A Service
Security
Synchronization
Replication
Performance Tuning
Elastic Scalability
High Availability
Patching and Upgrading
DBaaS: Cloud database provisioning, management, and scaling provided as a paid service to customer
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Results: Turning the Wheelsto Innovative Solutions
Aggressive Delivery Speed
Built beta app in less than
6 weeks with full UI on IBM MobileFirst stack
Geospatial Data Queries
Successful extraction of the right data from 60 billion points with
fast searches
Large Scale Deployment
Application delivered to approx. 10% of the US Truck
driving marketplace
Cost Savings
Significant savings in fuel and operational
costs for clients
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Luke Langford, Vice President, Sales & Business Development
If you enjoy this session, consider… Sense of Where You Are: Engaging Users with Mobile Apps and Advanced Geo-Spatial Operations (Session 5094)
Tuesday, 11:00 am – 12 pm, Breakers L, Mandalay Bay
Seize the Mobile MomentCome see us in Booth 540