Optimized Delivery & Tracking of Triggered Emails

What is Falconide ?

Website activity (Frontend)

Internal Apps(Back-end)

1. Via Javascript code – like Google Analytics

1. Via SMTP or HTTP API

2. Delivery

3. Delivered/Open/Other events

4. Real time updates over HTTP(s) URL

Third Party Apps

Webhooks

Cloud based delivery engine with real time delivery and subscriber activity tracking

How it works ?

1. Connects to frontend/backend app using:

• Javascript• SMTP/HTTP API

2. Real Time Delivery

3. Real Time Reports:• Delivered• Bounced• Opens• Clicks• Unsubscribes/Abuse

4. Webhooks: Real Time notifications to your system

5. Plan your next subsequent actions immediately

WebHooks

Webhooks: What it is and how it works

Webhooks allow you to collect information about events as they happen in real-time

Helps plan subsequent actions immediately

Supported Events Delivered Dropped Invalid Bounced Opened Clicked Unsubscribed Abuse

Webhooks is pretty amazing, it helps in keeping subscriber’s activity data in sync with Enterprise system.

Website activity

Internal Apps(Back-end)

1. Via Javascript code – like Google Analytics

1. Via SMTP or Falconide’s API

2. Delivery

3. Delivered/Open/Other events

4. Real time updates over HTTP(s) URL

Third Party Apps

Webhooks

Website

Webhooks Demo

Fills up the registration form

API Call to Falconide

Delivery/Opens/Clicks reports

Day 1

Day 1

Confirmation email

Webhooks

REAL TIME transfer of reports

Thank you email

Automated Voice call

CRM

New lead email

New lead SMS

API Call to Falconide

Day 1

Day 1

Webhooks- Get notifications in real time on every open, click by a customer. Use this to automatically trigger a follow-up action - fire another email, or send an SMS, or notify a call center

CustomerSales Team

Triggerware

Website

On-Website Signup1

Fills up the registration form

Signup details transferredConfirmation email

Personalized Offer/coupon email

Day 1

Day 1

Day 2

Triggerware

RULES(e.g. based on Gender

Template 1: for MaleTemplate 2: for Female)

Customer

(Using JavaScript /API Code)

Right information at Right time

Website

On-Add to Cart2

Browsed the products and added to cart

Cart information transferredCart Abandonment email after X durationof non-purchase

Day 2

Day 1

Triggerware

RULES

Customer

(Using JavaScript /API Code)

Re-engage customers and unlash the hidden revenues

Website

Post Purchase3

Purchases product on website

Purchase information transferredOrder confirmation email in real timeDay 1

Day 1

Triggerware

RULES

Personalized offer/coupon

Day 2

Feedback email

Day 15

(e.g. based on total order valueTemplate 1: Order Value < $ 10,000 Template 2: Order Value > $ 10,000)

Customer

(Using JavaScript /API Code)

I need one service that can send all of this email – so I can focus on my core business

Demo URLs

• Webhooks: http://shopcore.exacttouch.com• Triggerware: http://shop.exacttouch.com

Thank You