With so much at stake for retailers during the holiday season, it’s critical to understand your sales and marketing effectiveness in real time to engage your customers at the right moments in the purchase cycle. Keeping a pulse on rapidly-changing consumer attitudes and opinions toward your products and your competitors’ is the difference between winning and losing this holiday season. NM Incite‘s Holiday Trend Tracker empowers retailers to make in-flight adjustments to marketing and sales strategies throughout the holiday season. Analyzing real-time social media data, NM Incite’s Trend Tracker delivers four key reports weekly that provide real-time, targeted insights and recommendations that will optimize holiday sales and boost your bottom line:

Identify emerging discussions about your products and shopping drivers on a weekly basis and compare this to your top competitors to spot key trend shifts.

1. Competitive Benchmarking Analysis

How can your marketing, merchandising and promotions teams leverage social media to engage your key customers and capture wallet share during

the ever-critical holiday season?

2. Retailer Engagement Scorecard

Discover how in tune your target customers are with your store, departments and/or products. Identify attitudinal shifts week to week and uncover key discussion drivers. Track changes in passions and pain points that prompt shifts in purchase behaviors.

3. Key Product Share of Voice (SOV) ReportUnderstand the SOV across your product suite and benchmark this against your competitors.

4. Customer Segmentation Optimization

Discover which customer segments are impacting sales in order to increase share of voice among these groups and refocus marketing efforts.

NM Incite retail solutions organize, segment and analyze clean, trusted global insights across hundreds of millions of social media messages in real time.

Why is this important? Downward trends in buzz might indicate a need to invest more in digital media and free-standing inserts to promote specific categories and help boost share of voice during these critical weeks.

Why is this important? Is your inventory aligned with what consumers want? Are you practicing good social care by responding directly to negative comments about in-store experiences?

Why is this important? Understand where you need to focus more on pricing and promotions to ensure people are mentioning your store when they are also talking about your hottest, high-margin products.

Why is this important? If you want to drive more buzz from moms or sports enthusiasts – or your own brand advocates – understanding how your conversations are trending each week can provide critical insights into when/how you need to increase efforts with those segments to generate more positive sentiment.

HOLIDAY TREND TRACKER

A SOPHISTICATED APPROACH TO OPTIMIZING SALES THIS HOLIDAY SEASON

WITH THE

NM Incite also provides a post-season wrap up that will show how your store performed in social media compared to competitors and will provide insights you can use to optimize social strategies for the next big push.

NM INCITE • 770 Broadway, New York, NY 10003 • nmincite.comKate Hansen • kate.hansen@nmincite.com • 312-401-2551

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