opportunities in military foodservice
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Opportunities in Military Foodservice. Art Myers. A Billion Dollar Marketplace. 5.5$ Billion in Military Food Service US Army Air Force Navy Marine Corps Coast Guard. Demographics: The Military Consumer. - PowerPoint PPT PresentationTRANSCRIPT
Opportunities in Military Foodservice
Art Myers
A Billion Dollar Marketplace
5.5$ Billion in Military Food Service
US Army
Air Force
Navy
Marine Corps
Coast Guard
Demographics: The Military Consumer
Market At A Glance
Military Members 1,456,682Family Members 1,983,236Military Retirees 1,917,242 (Not including family
members)
Total 5,357,160
All have access to most military food facilities
Market At A Glance
Military Dining Facilities Outlets Dollar Volume (in Millions)Army 300 4,000.0Air Force 277 240.0Navy 301 331.5Marine Corps 64 263.0Coast Guard 370 37.3All Services 1312 $4871.8
MWR Outlets Dollar Volume (in Millions)(Clubs, F&B, Bowling/Golf Snack Bars, etc.)
Army 126 142.2Air Force 99 85.0Navy 118 134.0Marine Corps (MCCS) 160 145.7Coast Guard 26 5.5All Services 529 $512.1
What is Appropriate for the Military
• Long shelf life items• Novel items• Popular items• Nutritional items• Adaptable items• Food, equipment, sanitation, labor saving, etc.
How Do They Buy
• Majority of catering food purchases for all branches of the service are done through a Prime Vendor– Installations have full access to the Prime Vendor
inventories; purchases completed at the installation level
• Supplies/equipment purchased through the Air Force Nonappropriated Fund Purchasing Office (AFNAFPO)– Installations also purchase directly from vendors
• Since purchases are primarily at installation level, suppliers must accept credit cards (V, MC)
Prime Vendor
• There has to be a need, meet nutritional requirements, meet fair and reasonable pricing, and enough demand from customers to meet minimum requirements for the Prime Vendor
• All suppliers should first contact the Service HQ for APF and Installation activities for NAF to market their products
• Be aware that having an approved product does not guarantee sales – Installation activities have choices (no sole source)
• Overseas product will require a Manufacturer Purchasing Agreement (MPA) to be in place
Prime Vendor Points of Contact
• Air Force - Nonappropriated– Mr. Bill Spencer 210-395-7788– Lackland AFB, San Antonio TX
• Army, Navy, and Marines - Nonappropriated– Mr. Clem Berrios 210-466-1301– Fort Sam Houston, San Antonio TX
• DoD Appropriated – Defense Logistics Agency Troop Support– Mr. John Steenberge 215-737-7445– National Allowance Price Agreements (NAPA)
Air Force Nonappropriated Fund Purchasing Office (AFNAFPO)
• Provides contracting services to all military departments• Vendors evaluated on
– Customer need– Ability to ship both domestically and abroad– Reporting capabilities– Pricing– Service after sale
Lillian McBride 210-395-7865Lackland AFB San Antonio TXwww.afnafpo.com
IMCEA
International Military Community Executives’ Association
IMCEA (The Missing Piece)
• The Doorway to the Military MWR Marketplace• Associate Membership• On-Line Resource Guide• Access to Decision-Makers• Training & Special Events• Sponsorship Opportunities• Military Club & Hospitality (EBM Publications)
EBM Publications
IMCEA Fiesta of Flavors
• Tradeshow in San Antonio, TX on July 20th
• In conjunction with the "2012 Armed Forces Training and Certification Workshop."
• More than 300 Military buyers from all over the world representing the Air Force, Army, Navy, Marines and Coast Guard.
• IMCEA celebration of 40th Anniversary!
National Restaurant Association Show, 4-8 May
• What: Opportunities in Military Foodservice• When: Sunday, May 6, 8:00-9:00 a.m.
– Includes traditional military foodservice plus Commissaries, Exchanges, Veterans Canteens, etc.
• What: Veterans in Franchising - Opportunities for Both Franchisors and Franchisees
• When: Sunday, May 6, 2:00-3:30 pm– Panel Members
• Mary Kennedy-Thompson, President, Mr. Rooter• Jim Amos, Chairman & CEO, Tasti D-Lite• Bill Spae, Chief Development Officer, CiCi Enterprises• Art Myers, Executive Director, IMCEA
Hope to See You There!
NRA Military Hospitality Subcommittee
• Created to oversee all military-related activities• Food Service awards programs• Develop programs to enhance NRAs relationship with
the military and create job opportunities for those leaving service
• Assist military members in pursuing careers in the hospitality industry
• Help improve military hospitality operations by providing education, skills development, insights and best practices from the private-sector industry and its suppliers
Contact Information
Arthur J. Myers, Executive Director(571) [email protected]
Jara N. Allen, Deputy Executive Director(571) [email protected]
Visit us on the web at www.imcea.org