Opportunities in Africa:

A Case StudyMike Whitfield

Nissan MD

Manufacturing in SA

• Key sector contributing 15.3% to GDP15.3%

to GDP • Annual Production of 1.2million by 2020 through

APDP and incentives attached to it.• AIS aimed at stimulating and developing

manufacturing sector

Government Commitment

Nissan: Long SA Heritage

• More than 50 years in SA• Top 5 OEM with strong product line-

up • NSA success is attributed to strong

focus on sustainable growth

Nissan Power 88

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Nissan in Africa: Key to Expansion

Africa: Last Untapped Frontier

• Population estimate - 1.1bn. 300m middle class. Expected to grow to over 500m by 2020.

• Youngest population – Median age

• 7/10 of the fastest growing economies are in Africa.

• Areas of opportunity (Forbes 2012)– Agriculture – Tourism – Mining – Infrastructure development – Fast Moving Consumer Goods

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Africa’s Rise: Key Factors

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2014 is “Year of Africa”

• 160South Africa• 800United States• 133 Botswana• 45Egypt• 31Nigeria• 30Ghana

Mobility for All:Ownership Per Capita(1000)

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54 Markets 3 Brands

Nissan Africa Strategy

Two Regional Business Units North and South

1. Grow our presence in

Africa

2. To become the

automotive leader

Improved Product Line Up

• Innovation that excites• Business & product range expansion

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NP200 and NP300

An Icon Returns