OPENTEXT XPRESSION FOR ADOBE DREAMWEAVERS O L U T I O N O V E R V I E W

E N T E R P R I S E I N F O R M A T I O N M A N A G E M E N T

ESSENTIALS

• Quickly personalize rich HTML content with variable data, tables and images at the click of a button

• Automatically link to dynamically generated, personalized collateral, statements and other communications

• Preview and test personalized email and webpages from Adobe® Dreamweaver®

• Enable high-volume email distribution and high-concurrency webpage generation

• Ensure adherence to HTML standards that guarantee the fidelity of your email in any web browser or email system

• Leverage Adobe® Dreamweaver® skill sets to enable dynamic, graphically rich email and webpage design

OpenText™ xPression™ for Adobe® Dreamweaver®

Engage and connect in real time

Make it relevant, make it personalWith xPression, you can easily produce highly personalized, graphically rich email communications to engage customers without the costs and delays typically associated with printing and mailing. At the same time, you can address the need for on-demand information via personalized extensions to your web portal. In addition, intelligent rules-based logic can automatically include personally relevant offers and messages that target each individual recipient, increasing response rates by matching offers to each customer based on their unique needs and/or preferences. With xPresso™ for Adobe® Dreamweav-er®, you can quickly create and deploy personalized HTML email and web landing pages right from the desktop. In addition, the xPression software suite ensures brand consis-tency by combining variable data with digital assets driven by powerful assembly logic. The result is highly personalized email and customized web landing pages dynamically generated in real time.

As online marketing initiatives become increasingly important, the ability to communicate with a “personal touch” via a customer’s preferred delivery channel often conflicts with maintaining a strong brand identity and tight production schedules. OpenTextTM xPressionTM software suite enables you to quickly produce highly personalized and cost-effective customer communications for delivery via graphically rich email and personalized webpages to reach the right customer, with the right message, in the right format, at the right time

OPENTEXT XPRESSION FOR ADOBE DREAMWEAVERS O L U T I O N O V E R V I E W

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Leverage existing skills and digital assetsAs part of the OpenText xPression software suite, xPresso for Adobe Dreamweaver enables you to leverage existing digital assets to quickly design and publish personalized communica-tions for electronic delivery. Because Adobe products are the tool of choice for most creative agencies, as well as web and graphic designers, you can enrich existing creative designs with power-ful personalization and customization without having to replicate them in a proprietary tool.

In addition, intelligent rules-based logic can automatically include relevant content, unique offers and personalized messages targeting individual customer interests and preferences, thereby improving customer experience.

Benefits• Improve response rates and customer satisfaction with

personalization

• Ensure consistent branding to build loyalty and recognition

• Support micro-marketing initiatives to drive revenue

• Integrate with existing business systems, such as ECM, CRM, marketing applications and portals

• Eliminate duplication through the use of externally referenced HTML for common components

• Enable multipart MIME capability for handheld devices and email clients without HTML capabilities

• Attach static files and other xPresso-generated documents to outgoing email

Now take it to the cloudFor organizations seeking increased IT agility, lower total cost of ownership and accelerated time to market, the xPression software suite is also available via OpenText™ Documentum™ as a Service (DaaS) as a private cloud-based, managed service. Built and maintained by OpenText experts, DaaS delivers optimal applica-tion performance while lowering TCO by as much as 30 to 60 percent. DaaS leverages a highly optimized hardware and soft-ware stack and industry best practices, offering the highest level of security and providing the ability to customize applications to address your unique business challenges and integrate with your existing systems and applications. You can accelerate time-to-value by eliminating IT infrastructure expenses, as well as delays in acquiring hardware and installing software, with OpenText experts maintaining and optimizing system performance. DaaS also offers backup and disaster recovery, support for multiple environments (including development, test, sandbox and production), a highly automated provisioning and monitoring infrastructure and best-in-class security operations.