My internship @

by Antonio Gokou

ISEG Marketing & Communication School

Marketing coordinator @Opendisc July-September 2008

What is Opendisc?

Marketing x Music

=

European leader in consumer marketing technology and

services for the music market.

 

Over 6 million Users

1000 albums

Clients include :

- internationally known majors (Universal Music, Warner, EMI, Sony…)

- independent domestic labels (Because Music, Naïve,…)

How does it all work?

Everybody knowsCD sales have been plummeting…Due to illegal downloading and file sharing 

People deem their prices are too high…In 2007, Universal Music artist Trent Reznor from

Nine Inch Nail prompted fans to ‘steal’ CDs as they were too expensive (video hereinafter)

This is where the Opendisc Technology comes into play!

The idea is to reward the CD buyers by giving them access to extra contents from their artists…

By entering the CD into their computer, they gain access to the Opendisc software which leads them to a ‘secret’ site!

What were my duties?(as a marketing coordinator)

Build sites

Writing the catch phrases, curating the pages with exclusive contents (unreleased tracks, album epk, guitar tutorials, …)

provided by the music labels…

Update the subscribers database (on a daily basis)

Write newsletters

English

Spanish

French

Communicate with the music labels

Mostly to:

- Collect the minimum contents required to build the sites and to keep them relevant.

- Get the executives agreement, which is vital before launching any project.

Private gigs

Organized events to promote the albums

Meet & Greet

By-products

Worked on… Katy Perry (EMI / Capitol) Keziah Jones (Because Music)

Marc Sway (Sony BMG Switzerland)

Diego (EMI Mexico)

Conclusion

First venture in online marketing, surely not the last

This was a landmark experience within a young, dynamic and ambitious firm

I learnt a lot on team-working and gained confidence throughout those 3 months.

I pride myself on having worked on high profile artists’ projects

+ It helped me during my stint @ (online retailer)

as an Assistant Category Manager

Thank you to the whole team @Opendisc!

The end!

twitter.com/Mr_Kox