open square
DESCRIPTION
A short week project for Welfare Magazine online purpose was to make general people to participate into NGO website. The channel for participants in this magazine online was called " Open Square"TRANSCRIPT
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Welcome// Group 3; Tricia, Pae and Søren //
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Target users
General public
Public sector
workers
Private company
Social economy workers
Provider
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Target audience and user groups
Social economy workers
Private company
WebsiteProvider
• Not professionally involved in the social economy
• Some have time constraints
• Intermediate internet skills and better
• Dependent on internet
• Concerned about health
Professional motivations
Personal motivations
General public Public sector
workers
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Fieldwork• Online Questionnaire
• 33 responses
• Interviews• 5 persons
• Benchmark websites
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Questionnaire analysis
People like to contribute online in different ways, but most prefer faster ways of contributions.
People are mainly concerned about privacy when contributing online
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Interview analysis
Justin LinnCarolyn Kat Fredrick
Interested in issues related to health in
Sweden
“Busy lifestyle, not much time to be actively involved
online” Used to actively contribute online by social networking but I have privacy concerns
Don’t want to sign up to another website! Already so
many to keep track of .
Used the internet to find information about Swedish
society initially
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Ideas from other websiteshttp://feedly.com/ One information source
http://www.youtube.com/ User online contributions
http://www.thelocal.se/37108/20111102/Swedish news
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User needs • Language• One source of all information• Connected by mobile internet access• Find updated information • Find reliable information• Different ways to contribute online• Online privacy• Easy to use• Connect with a ‘community’
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Use Qualities• Privacy• Community
• Support• Welcomed
• Knowledgeable• Playable• Flexible contributions
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The Design
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Design concept
Be supported, Get involved, Make a difference…in your society!
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Key design decisions & Initial design
Different ways for online contribution
link to other social networking
websites
Motivate by gamification
Personalized user profile
Sign in using existing accounts OR create account
Privacy settings
Silhouettes of ‘community’
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Tags for topics
Key design decisions & Initial design
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Prototype testing – round 1
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Results of user tests round 1 Lessons learnt:
• text needed to explain the Open Square on the home page
• Why sign in?• Misleading phrases such as “Join the society”• Links did not go to pages the user expected• All the users had difficulties in focusing on our design
concepts and not the technical aspects of the prototype
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Final design homepage
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Final design homepage
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Final design homepage
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Final design homepage
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Final design homepage
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Final design homepage
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Final design homepage
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Final design Open Square page
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Final design Open Square page
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Final design Open Square page
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Final design forum discussion
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Prototype testing – round 2
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Results and future work• Better fedback on concept than digital prototype• Good community feel from the silhouettes • Navigation was easy• The search option in the Open Square page needs
to be more obvious• Marketing requirements for more catching phrases
and text
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Questions