open innovation in alberta
DESCRIPTION
Slides from open innovation sessions held in Edmonton and Calgary in Alberta Canada on September 16th and 17th 2014.TRANSCRIPT
100%Open 2014
Open Innovation in AlbertaRoland Harwood 100%Open
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Agenda
13:00Welcome and Overview
13:15Introductions and Warm Up
13:30Open Innovation Models and Case Studies
14:00Open Innovation Toolkit
14:30World Café Discussion
15:15Present back
15:30Close
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3 Minute JV
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Introductions
• Name
• Organisation
• Innovation is…
• I’m here because…
• My favorite toy when I was 7
was…
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3 minute JV
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“A new idea is nothing more
or less than the combination
of old elements.”
James Webb Young
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3 Minute Joint Venture
1. Turn to somebody you don’t know.
2. Introduce yourselves to each other.
3. Find something you could do together.
4. Give your joint venture a name.
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© 100%Open 2014April 9, 2023 8The Birthday Paradox
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What are the chances that two people in
this room share the same birthday?
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The Birthday Paradox
The probability of 2 people sharing the same birthday is more likely than it is unlikely (i.e. over 50% probability) with just 23 people in a group, and virtually guaranteed (i.e. 99% probability) in a group of just 57 people.
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© 100%Open 2014Give > Get
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“Connect on your similarities, and benefit
from your differences.” Valdis Krebs
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100%Open ClientsApril 9, 2023 11
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100%Open NetworksApril 9, 2023 12
April 9, 2023 13100%Open 2014
Innovation is…
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Innovation is…?
April 9, 2023 14© 100%Open 2014Innovation is…
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Innovation =
Problem x Solution x Execution
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Open Innovation is…
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Open innovation is…?
April 9, 2023 16© 100%Open 2014Open innovation is…
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Innovating with partners
by sharing the risks
and the rewards.
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2 degrees of Separation
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“No matter who you are, most of the
smartest people work for
someone else.”
Bill Joy, Sun Microsystems
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Open Business?
Cooperative
Collaborative Co-Creative
Closed
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Case Studies
April 9, 2023 19Case Studies
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© 100%Open 2014Case Study – The LEGO Group
We helped LEGO create their open innovation strategy and develop an ideas platform rolled out to all employees and to an external community of 500,000 people.
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© 100%Open 2014Case Study – P&G
We have designed and ran various open innovation challenges with P&G, creating new productive partnerships with their customers, suppliers and other brands.
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Case Study – Everything Everywhere
We helped Orange and EE develop two crowdsourcing programmes creating a €50m new service called EE Tickets, and a
charitable giving app call Do Some Good.
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© 100%Open 2014Case Study - Oxfam
We worked with Oxfam to train their senior leadership team in innovation and to design a new innovation toolkit and internal innovation platform.
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© 100%Open 2014Colombia CO4
CO4 is a government-led national programme with 12 of the largest companies in Colombia on 30+ innovation challenges to source solution providers globally.
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Case Study – E.ON
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Home of the Future was a service innovation competition with 45,000 customers, linked to a Channel 4 TV programme, that
lead to 8 x £10m propositions.
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Case Study - DFID
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100%Open have been appointed to DFID in evaluating a new programme called Amplify & the first challenge is about women’s
safety in low income urban areas.
27100%Open 2013April 9, 2023Questions or Clarifications?
Questions or
Clarifications?
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3 + 1
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1. What three things could we take from these case studies?
2. What one thing should we not we take from these case studies and why?
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Summary Business Benefits
1. Superior Information
Flow
2. Trust = Power to
Influence
3. Innovation Fitness
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Explore > Extract > Exploit
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“Open innovation is a
U-Shaped Process.”Paul Vanags
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100%Open Process
Explore Extract Exploit
Identify interesting questions
and potential partners.
Shortlist partners and develop and
test investable propositions
Taking products/services to market
& implementing new processes.
100%Open 2014April 9, 2023 32Two Models of Open Innovation
• Starts with ‘what’ question: an innovation brief detailing a
specific unmet need
• Is a competitive marketplace amongst customers, suppliers
or users
• The innovation process is mediated by a Trusted Agent
• Innovations are extracted through a linear process
• Tend to be internal routes to market (e.g. license deals)
Discover
• Starts with a ‘who’ question: finding partners to explore a broad
opportunity
• Is a cooperative community & process , with customers,
suppliers or users
• The innovation process is facilitated through a Catalyst
• Innovations are built using an iterative process
• Tend to be external routes to market (e.g. joint ventures)
Jam
© 100%Open 2012And finally
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“Innovation is a by-product of engaged
networks.”Verna Allee
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Planning for Open Innovation
Who Who could provide the capabilities we need, and who needs to be in
the team - customers, employees, stakeholders etc?
What What type of innovation are we seeking through our innovation
programme - products, services, processes, experiences etc?
Where Where and how will we and our innovation partners create value?
What incentives and metrics are most important?
Why Are we co-creating because it’s faster, cheaper, better? What
alternative approaches could yield the same results?
How How are we going to engage with our open innovation partners?
What do they care about? What could and should we offer them?
When What is the best process to achieve our objectives and which teams
and processes do we need to interface with, and when?
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Toolkit http://
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toolkit.100open.com
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Toolkit
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1. Co-Lab Test
38100%Open 2014April 9, 2023Co-lab Roles
Activators
CultivatorsInfluencersExplorers
ProducersConnectors
39100%Open 2014April 9, 2023Collaborative Innovation Landscape
I n n o v a t i o n
Co
ll
ab
or
at
io
n
Ideas Implementation
1 to 1
1 to Many
Reference: 100%Open, SPM Model, Cranfield University
40100%Open 2014April 9, 2023Co-Lab6 Social Collaboration Archetypes
I n n o v a t i o n
Co
ll
ab
or
at
io
n
Ideas Implementation
1 to 1
1 to Many
Activator
CultivatorInfluencers
Explorer
Connector Producer
Reference: Jankel Collaboration IQ
41100%Open 2014April 9, 2023Co-Lab Test
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Explorer
Connector
Producer
Activator
Cultivator
Influencer
0
20
40
Co-Lab Dominant Traits
Ideas Implementation
1 to 1
1 to Many
Activator
CultivatorInfluencers
Explorer
Connector Producer
Reference: Jankel Collaboration IQ
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Toolkit http://
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www.100open.com/co-lab-test
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2. Personas & Unmet Needs
April 9, 2023 44Toolkit
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Personas & Unmet Needs
1. Who are we innovating for?
2. Who are we innovating with?
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Personas & Unmet Needs
© 100%Open 2014Unmet need
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47
To know exactly how much money she has to spend and to save each month?
Helena
35 years old
Lives in Medellin
Married with 3 children
Works full time as a lawyer
Not very well but helped by checking accounts by telephone banking
For her: To reduce stress about going overdrawn
For us: To increase market share and customer loyalty
100%Open 2014April 9, 2023 48Problem Definition
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“If I had one hour to save the world I
would spend fifty-five minutes defining
the problem and only
five minutes finding
the solution.”
Albert Einstein
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How to discover valuable problems
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09/04/2023 49
Stay solution neutral for as long as
possible and develop the best brief that
you can.
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3. Innovation Airlock
April 9, 2023 50Toolkit
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Innovation Airlock
The Innovation Airlock’s job is to encourage and facilitate collaboration between two organisations by providing:
1. Insulation - For confidential information in both directions – entering into NDAs, receiving confidential information without communicating anything inappropriate or too early
2. Coaching – Helping both Challenge Holders and Innovation Partners to compellingly represent their needs and offers to each other in a common language
3. Simplicity – Reducing the administrative and logistical challenges of the many separate dialogues with other Innovation Partners
4. Process facilitation – Leading the dialogues through a defined series of steps over a defined time period towards their intended conclusion
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Innovation Airlock
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Airlock
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If you want to go fast,
go alone. If you want to
go far, go together.
African Proverb
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4. Network Builder
April 9, 2023 54Toolkit
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Network Builder
1. Visualise your current core innovation
network
2. Make the most of your current network
3. Identify your new open innovation
partners
4. Search, share and scan
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Networks Builder
© 100%Open 2014Network builder
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Personal
Finance
Management
Apps
Developers
Bank
Branch
Managers
Overdrawn
Customers
IT
Team
Regional
Managers
Financial
Advisors
Marketing
Team
Service
Designers
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2 Degrees of Separation
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Is there anyone in particular that it
would help you to meet at
the moment?
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5. Prototyping
April 9, 2023 59Toolkit
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Network Builder
1.Fail early to succeed sooner
2.Quick, dirty, cheap
3.Perfection is the death of an idea
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Prototyping Methods9 April 2023 61
Physical stuff
Simulation
Scale modelling
People
Role play
Body Storming
Information
Sketch templates
Paper prototypes
• Who speaks to who?
• What do they say?
• How do people feel?
• What ‘stuff’ is needed to use or deliver
the service?
• How is inside and outside space best
used?
J
• What information is shown?
• Who is it for?
• What format does it take?
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Prototyping Techniques
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Toolkit http://
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toolkit.100open.com
© 100%Open 2011
Discussion
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09/04/2023 64
What does this all mean for us and
what do
we do about it?
100%Open 2013April 9, 2023 65Give Get
“From what we get, we can make a
living; what we give, however, makes
a life.”Arthur Ashe
66100%Open 2013April 9, 2023Questions or Clarifications?
Questions or
Clarifications?
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BreakApril 9, 2023
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World Café Questions
1. Where are the opportunities for open innovation in Alberta. What could and should we be doing?
2. What are the main barriers to open innovation in Alberta. What is holding us back right now?
3. What are the benefits of open innovation for my organization. What do I want or need i.e. PR, talent, tech etc?
4. What specific contributions can my organization offer in terms of resources, skills, data, assets, needs, networks etc?
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5-minutes presentation
5-minutes feedback
Feedback
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70100%Open 2013April 9, 2023Group World Café
1. Brainstorm (individually then together)
2. Build & Cluster
3. Build & Prioritise
4. Sense-Check & Select
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Round 1
• Brainstorm individually
• Then together
Group World Cafe
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Round 2
• Build and cluster
• Connect ideas
Group World Cafe
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April 9, 2023 73© 100%Open 2014
Round 3
• Build and prioritise
Group World Cafe
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Round 4
• Sense-check and select
April 9, 2023 74Group World Cafe
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Feedback
1. One thing from today that I enjoyed and will take away…
2. One thing that I found challenging or would do differently next time…
3. One thing that I think we should do next….
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April 9, 2023 75
1. Build on Ideas
2. Lean In, Don’t Lean Back
3. One Conversation at a Time
4. No Gadgets until the Breaks
5. Use Words & Pictures
6. Capture every idea
7. Leave you job titles at the door
8. The Law of Two Feet
100%Open 2014April 9, 2023 84Chatham House Rules
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Participants are advised not to share anything
confidential, and so are free to use any information
received, but neither the identity nor the affiliation
of any other participant, may be revealed.
85100%Open 2013April 9, 2023Questions or Clarifications?
Questions or
Clarifications?
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Crowds
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Open innovation is new to many organisation & our
thinking tools help prepare appropriate strategies &
mindsets.
Blueprint is an open innovation strategy created
using research.
(Case studies – Lego & RSSB)
Accelerator consists of mindset tools & training,
including the Collaboration Styles tool.
(Case studies - Oxfam Toolkit & Avanade)
Loop is an internal platform that connects company
silos & release value.
(Case studies - Interface Innovation Farm & Fujitsu)
Our Jams are free-flowing collaborative workshops.
They mix diverse people productively whether offline
or online.
Explore Jams find unmet needs, source fresh ideas &
create the right interesting questions to ask Crowds.
(Case studies – Virgin Atlantic & P&G)
Extract Jams develop ideas & select the most viable.
(Case studies – SSSC)
Exploit Jams turn ideas into business plans & early
stage prototypes.
(Case studies – Nesta IIG & Oxfam App)
Our crowdsourcing programmes create & incentivise
global networks to source new ideas & technology.
Co-create engages consumers to find out new truths &
co-create new concepts. It includes a social listening
service that serves up fresh insights.
(Case studies – P&G Hair care & Filtrona)
Discover projects are B2B competitions & find & select
innovations to commercialise.
(Case studies – E.on)
AdVenture services match new innovation partners
using Radar search & Airlock IP protection tools.
(Case studies – Orange OSCR & P&G Radar)
Thinking Jams