open innovation and knowledge transfer
TRANSCRIPT
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WHO I AM
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We are a design-driven innovation consultancy.
Some of our clients:
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Explore Design Make
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OUR
FRAMEWORK OF REFERENCE
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BRANDING FROM
BELOW
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COMMUNICATION IS ORGANISING
BRAND à LANGUAGE OF
PRODUCTION AND CONSUMPTION (ALSO IN B2B!)
BRANDING à ORGANISING
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ANTI
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1. GOALS
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GOALS
ü OPPORTUNITY FINDING ü PROBLEM SOLVING
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DESIRED OUTPUT
✘ IDEAS ✘ PROJECTS ü SOLUTIONS ü PATENTS ü STARTUPS ü COMPANIES/SUPPLIERS
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APPROACH
ü TRANSACTIONAL ✘ RELATIONAL
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2. PARTNERS
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PARTNERS
✘ CLIENTS ✘ BUSINESS PARTNERS ✘ EMPLOYEES ü SPECIFIC COMMUNITY ✘ OTHER STAKEHOLDERS
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COMMUNITY
›❯ INTERESTS ›❯ BRANDS ›❯ PRACTICE
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COMMUNITY
›❯ CUM MUNIA ›❯ CUM MOENIA
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PEOPLE SHARING VALUES, SYMBOLS, MEANINGS.
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(N)ETNOGRAPHY
›❯ PARTICIPANT OBSERVATION ›❯ MEDIATED CONVERSATIONS ›❯ HABITAT, CHANNELS, PLATFORMS ›❯ “EVENTS” E RITUALS
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Adapting the challenge
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3. INFRASTRUCTURE
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INFRASTRUCTURE
›❯ PLATFORMS ›❯ EVENTS ›❯ STARTUP PROGRAMS ›❯ ACCELERATORS AND INCUBATORS ›❯ OPEN INNOVATION LABS ›❯ CORPORATE VENTURES
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INFRASTRUCTURE
MAKE OR BUY?
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IMPACT HUB RITUALS LANDING PAGE
GATEKEEPER
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4. ORGANISATION
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ORGANISATION
›❯ IDEA SCOUTERS ›❯ IDEA CONNECTORS ›❯ DEALFLOW MANAGEMENT
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BEYOND OPEN INNOVATION
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IN THE ERA OF ABUNDANCE,
VISION IS A SCARCE RESOURCE
READ:
MEANINGFUL INNOVATION
IS A SCARSE RESOURCE
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START WITH WHY
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“It’s not a shoe, it’s a community.”
(Mark G. Parker, Nike Ceo, 2006)
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“It’s not a shoe, it’s a community.”
(Mark G. Parker, Nike Ceo, 2006)
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DO MEANINGFUL THINGS
ANALOGIC WORLD
MEANING DIGITAL WORLD
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KEY SUCCESS FACTORS
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Compelling vision
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Strategic partnerships
›❯ Partnership strategiche
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Building an ecosystem
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Enabling the crowd
Nike developer and APIs centre
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›❯ Innovazione aperta
Startup accelerator
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DOES IT WORK?
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NIKE shares
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OUR OPEN
INNOVATION PLATFORM
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OPEN INNOVATION +
DESIGN THINKING
PLUS.COPPALANDINI.COM
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PERCHÈ SCEGLIERE PLUS?
+ Un processo strutturato di
co-progettazione e co-creazione frutto
della nostra esperienza nell’innovazione
design-driven e nel crowdsourcing
+ Un percorso intenso e rapido per
generare innovazione aperta e radicale
+ Metodologie e strumenti di progettazione
che abilitano il dialogo tra organizzazioni
e community
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Thank you!
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@marcellocoppa @coppalandini
linkedin.com/in/marcellocoppa