open executive programmes 2016 · 1 contents 2 your cranfield experience starts here 4 leadership 6...

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OPENEXECUTIVEPROGRAMMES2016

OPENEXECUTIVEPROGRAMMES2016Issue 3

Transforming

knowledge

into action

CRANFIELD MANAGEMENT DEVELOPMENT LIMITEDCranfield, Bedford, England, MK43 0ALT: +44 (0) 1234 751122F: +44 (0) 1234 751806www.cranfield.ac.uk/som/executive

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CONTENTS2 Your Cranfield Experience Starts Here

4 LEADERSHIP

6 My Cranfield Experience - Andrew Radcliffe

8 GENERAL MANAGEMENT DEVELOPMENT

10 STRATEGY AND BUSINESS PERFORMANCE

12 PRAXIS: PERSONAL IMPACT AND DEVELOPMENT

14 My Cranfield Experience - Jeremy Speirs

16 GROWING BUSINESSES

18 LOGISTICS AND SUPPLY CHAIN MANAGEMENT

20 My Cranfield Experience - Steve Packer

22 MARKETING, SALES AND CLIENT RELATIONSHIPS

24 My Cranfield Experience - Nicola Harley

26 PROJECT AND PROGRAMME MANAGEMENT

28 FINANCE FOR NON-FINANCIAL EXECUTIVES

29 My Cranfield Experience - Kate Forth

30 Programme Dates and Fees

32 Cranfield Alumni Membership Benefits

33 Cranfield Management Development Centre

34 About Cranfield University

37 How to Find Us

INNOVATIVE, HIGHLY STIMULATING AND CHALLENGINGPROGRAMMES TO MEET YOUR INDIVIDUAL NEEDS

We will equip you with the energy, inspiration and confidence to effectively manage teams, motivate and drive your business forward and fulfil your true potential.

Here are just some of the reasons why ambitious executives trust Cranfield with their professional development . . .

3rd

25%

in the UK for Open Programmes, FT Executive Education Survey 2015

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OUR RESIDENTIAL OPEN PROGRAMME FEES INCLUDE TUITION, COURSE MATERIALS, FULL BOARD ACCOMMODATION* AND ALUMNI MEMBERSHIP BENEFITS†.

* Accommodation costs are extra for the Business Growth and Development Programme and Essential Management.

† Not applicable to one-day programmes. See page 32 for details.

YOUR CRANFIELD EXPERIENCE STARTS HERE

Acknowledged as a leading business school, Cranfield’s mission is to innovate and improve the practice of management, making a difference to

organisations of every kind, everywhere.

We have one of the world’s most comprehensive portfolios of executive development programmes, enjoying global recognition. Our programmes range from high-level business leadership capabilities to specialist areas of professional management expertise.

Working with Cranfield’s experts and thought leaders, you will benefit first hand from their practical insights

and extensive experience of business. Our focus is on providing you with the practical solutions needed to respond successfully to today’s issues in your business and to the challenge of creating a sustainable business for the years ahead.

Each programme is designed to maximise the value of your time with us and to provide you with an irreplaceable development experience, both personally and for your organisation.

David ButcherDirector, Executive Development Programmes

Established in

1967to fulfil the industrial need for management training

58,000alumni are central to our vision and strategy

Our

of our research is internationally recognised

90%

of our research is world leading

80We have

full-time academic staff actively engaged in consultancy and business relevant research

Strategic alliances and links with

15leading business schools across the globe

3

3rd

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Our leadership programmes will stimulate you to think about your contribution as a leader, whatever your role. They will prepare you to lead strategy and manage the inevitable organisational politics involved, motivate teams and

drive change.

These programmes offer an innovative, highly stimulating and challenging learning experience.

LEADERSHIP

• Greater self-awareness, allowing you to make better strategic decisions and implement them more effectively

• Insights into strategic thinking and associated techniques to address the questions that keep leaders awake at night

• Greater appreciation of the big picture issues and how to address them effectively

• Advanced set of methods and tools indispensable for strategic leaders

• A set of implementable initiatives.

• A broadening of your knowledge base and personal effectiveness

• Improved leadership skills to advance your career

• The ability to shape organisational direction as well as drive business value through IT

• New insights from assignments that have practical relevance to your organisation.

• A clearer understanding of your unique path to successful leadership

• Clarity on your sense of purpose as a leader

• Increased self-knowledge and experience

• Familiarity of key practices for sustaining yourself, your teams and your organisation

• Improved leadership performance

• Increased wisdom and maturity

• Tailor your leadership style to meet the exact needs of your organisation

• Produce tangible breakthroughs in the productivity of your organisation and your colleagues

• Address the core challenges faced by your organisation and what it takes to meet them

• Apply ethics as a foundation for peak performance in your colleagues, teams and organisation.

• A clearer understanding of the challenges facing women leaders

• An opportunity to appraise and consider what is required to tailor your leadership to your needs

• Learn the latest thinking in leadership and address challenges using practical frameworks

• A unique opportunity to differentiate gender and organisational issues in your context

• Access to an elite network of female professionals to work with in the future.

• An appreciation of what the NED role entails

• A deeper understanding of legal, regulatory and behavioural issues

• Recognition of how you can add value as an NED

• Greater confidence and awareness in pursuing NED placements

• Increased personal contribution to the board.

www.cranfield.ac.uk/som/dasl

www.cranfield.ac.uk/som/citlp

www.cranfield.ac.uk/som/hpl

www.som.cranfield.ac.uk/som/cgc

www.cranfield.ac.uk/som/lawww.cranfield.ac.uk/som/wal

www.cranfield.ac.uk/som/neds

It challenges your current way of thinking and expands your perception, points of view and brings out the best of your personality. In this way it is unique to other courses but also very

motivational and inspiring because it is about YOU.

Beata Karczewska,S&OP Director, GlaxoSmithKline

Attended High Performance Leadership

www.cranfield.ac.uk/som/executive +44 (0)1234 754570 [email protected]

Develop your leadership and ability to contribute to the performance of your organisation through information technology. Enhance your strategic leadership skills, enabling you to have a strong impact on the business, drive innovation and ensure the optimisation of value from IT investments within your organisation.

Become an inspirational leader who others will want to follow. By the end of this programme, you will have the confidence to venture into unknown territories, inspire colleagues and make difficult decisions.

This highly specialised seminar will help you to better understand the multifaceted and challenging role of a non-executive director (NED). Delivered by Cranfield’s leading faculty and practioners for the past 13 years, the programme enables aspiring and existing NEDs to become more effective in the role.

Enabling senior leaders to become even more effective in providing clear direction. Accomplish this higher level of strategic leadership by enhancing your contextual, analytical and transformational capabilities.

This course draws from some of the most exciting thinking to emerge in recent years on organisations and what it means to lead them successfully. Using a philosophical toolbox, you will find, gain access to and harness the most powerful sources of extraordinary performance.

Led by Cranfield experts currently working with international clients who want to use the latest thinking on leadership practices, this programme integrates leading edge research with delegates’ personal experiences to provide practical learning.

WOMEN AS LEADERS LEADERSHIP ADVANTAGE PROGRAMME

CRANFIELD IT LEADERSHIP PROGRAMME

HIGH PERFORMANCE LEADERSHIP

THE DIRECTOR AS STRATEGIC LEADER

THE NON-EXECUTIVE DIRECTOR’S SEMINAR

THE COMMERCIAL GC EXECUTIVE LEADERSHIP

DEVELOPMENT PROGRAMME

CourseDetails

Companies that have already benefited from our

Leadership Portfolio:

BBC Television, Boehringer Ingelheim,

British Gypsum Ltd, Care Quality, Commission, DHL Express,

EDF Energy, Emirates Airlines, Pzifer Ltd,

Shell International Petroleum, The Scottish Parliament

• Deepen your understanding of your business, its strategy and its financial standing

• Understand and manage risk more effectively

• Improve your confidence and ability to engage, influence and inspire inside and outside your organisation

• Extend your leadership capability and impact across the organisation

• Quantify the strategic contribution you and your function can make.

Intensive, demanding and highly rewarding, this programme has been developed specifically for those in-house lawyers who wish to build their strategic awareness, commercial acumen and leadership skills, so they are ready for that seat at the board.

MY CRANFIELD EXPERIENCE

The Cranfield IT Leadership Programme provided a way to checkpoint my own capabilities working in a senior IT position for Ordnance Survey against expert input from the Cranfield tutors, external speakers from industry and other course delegates.”

“Why did you choose the Cranfield IT Leadership Programme at Cranfield School of Management?I had been aware for some time that Cranfield School of Management is internationally recognised for executive learning and for the quality of its course content and facilities offered to delegates. From a personal perspective I wanted to broaden my strategic IT and leadership knowledge to help improve my own performance, fill knowledge gaps and build professional networks. In doing this I could make progress in meeting my own personal development goals and career objectives.

The Cranfield IT Leadership Programme provided a way to checkpoint my own capabilities working in a senior IT position for Ordnance Survey against expert input from the Cranfield tutors, external speakers from industry and other course delegates.

How did you find the experience? I found the programme offered a great blend of relevant and topical discussion facilitated by the tutors, examination of up-to-date case studies presenting real-life experiences and learning together with high levels of interaction between the delegates. Discussions often spilled out of the lecture and continued over dinner which helped to build inter-personal relationships and extend everyone’s professional network.

Course content was relevant, up-to-date and applicable to my personal development objectives. Undertaking various exercises I was able to tell everyone how good the Ordnance Survey mapping products and services are – and I even managed to identify a few loyal map customers in the process!

What were the highlights/what elements of the programme did you find most valuable? I believe the course has given me a wider IT leadership perspective. Understanding the context of how IT leadership roles are evolving, the various methods of growing high-

performers, ensuring that IT strategy aligns to the business strategy, building an effective sourcing strategy and achieving competitive advantage were elements of particular interest for me in helping Ordnance Survey address current challenges. The programme segments on understanding oneself and analysing people types were also interesting as it is not often I get the chance to analyse and reflect on myself!

What changes have you made as a result of coming on the programme / has the programme made an impact to you?I have been fortunate in being given the opportunity to build a new Digital Products capability within Ordnance Survey. This new technical delivery function will create innovative digital mapping products and services. I have been able to use some elements of the programme in designing this new department – especially sourcing strategy and growing high performers.

I very much enjoyed my time on the programme and have since returned as a regular guest speaker on subsequent programmes – talking about Agile Development in the context of a digital transformation that Ordnance Survey has undertaken.

How do you think it will benefit the business in the long term?I feel the programme has offered Ordnance Survey an up-to-date insight into current strategic IT leadership at a time when the organisation has just become a government company. During the transformation there has been a specific focus on leadership and I feel the programme has enabled me to hit the ground running in showing Ordnance Survey how IT can add value in meeting Ordnance Survey’s business objectives.

Having completed the programme I am still in regular contact with the other delegates - I know that I can pick up the phone or send an email to various CIO/CTO’s whom I met on the course to talk through pressing IT issues to glean a second opinion or specific insight in decision making.

“...content was relevant, up-to-date and applicable to my

personal development objectives...”

Andrew Radcliffe FBCS CITP,Head of Development - Digital Products Group Ordnance Survey

www.cranfield.ac.uk/som/executive +44 (0)1234 754570 [email protected] 7

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Our distinctive approach to general management development combines breadth of business knowledge with depth of personal insight. The programmes are designed to offer comprehensive personal development

experiences at critical career stages. Participants always find them challenging, revealing and rewarding

GENERAL MANAGEMENT

• Get a greater strategic perspective on your business

• Develop practical solutions to leading strategic change and innovation

• Build an insight into your leadership strengths

• Enhance your leadership effectiveness

• Understand how to create a sustainable business model.

www.cranfield.ac.uk/som/cdp

Overall the programme has helped me develop my credibility in the business by giving me more confidence to think strategically, to be more proactive and work with others more effectively.

Jamie Cartwright AME Manager, Jaguar Land Rover

Attended the Cranfield Talent Development Programme


Senior executives who want to maximise business performance will gain both personal development insight and practical business solutions from the Cranfield Directors Programme. This flagship programme presents an outstanding management development opportunity for senior leaders. It offers the maximum personal and business benefit from a minimum investment of time at a management school renowned for its practical approach.

CRANFIELD DIRECTORS PROGRAMME

CourseDetails

Companies that have already benefited from these

programmes:

Anglian Water Services ltd,Renault Retail Group,

Santander UK Plc,Zurich Insurance Company

• Get an understanding of the many factors now shaping businesses

• Learn how to think strategically about your industry sector and business

• Gain a clear vision of how to inspire and engage those you lead

• Develop the skills and the confidence to influence business strategy.

• Work beyond your managerial and specialist comfort zone

• Gain a wider perspective on management and business

• Get an understanding of how organisational decisions are made and the role of politics and social dynamics

• Build the confidence to challenge influential people in constructive ways

• Make a managerial contribution beyond your present role.

• Get a greater ability to understand the strategic issues facing your businesses

• Ensure your role and function adds maximum value to the strategy of the business

• Grasp a clear picture of your leadership profile and how you can support strategic change across the business

• Become more influential, up and across the business

• Prepare for wider leadership roles.

www.cranfield.ac.uk/som/cadp www.cranfield.ac.uk/som/ctdpwww.cranfield.ac.uk/som/cgmp

Senior managers who want to realise their business leadership potential will develop the skills and strategies to do so on this programme. Aspiring leaders broaden their business horizons, develop their organisational leadership ability and are supported to take on the challenge of leadership.

Younger professionals recognised by their organisations to have managerial potential, and who want to move their career forward rapidly, will gain momentum from the Cranfield Talent Development Programme. By combining key managerial knowledge with personal development, the programme gives high potential younger managers the opportunity to realise their promise early and more quickly.

This programme is designed for senior managers who are in need of a greater strategic perspective on their business and look for practical solutions to leading strategic change and innovation.Participants will be able to develop new ways of looking at problems and become more demanding about what is possible in the business.

CRANFIELD GENERAL MANAGEMENT PROGRAMME

CRANFIELD TALENT DEVELOPMENT PROGRAMME

CRANFIELD ADVANCED DEVELOPMENT PROGRAMME

www.cranfield.ac.uk/som/executive +44 (0)1234 754570 [email protected] 11

Our range of strategy and business performance programmes are enabling you to create, execute and drive sustained business change in your organisation. They will ensure that you have the latest tools, techniques and models required

by today’s successful strategist. What you learn with us about strategy will stay with you throughout your career.

STRATEGY AND BUSINESS PERFORMANCE

• Connect your strategy to performance improvement and create a performance culture

• Understand the dynamics of processes, process performance and process improvement

• Use statistical process control and lean tools

• Deliver operational excellence and strategic alignment

• Understand the management and leadership roles for successful performance

• Achieve operational excellence and provide value for your key stakeholders.

• An end-to-end view of the strategy process and an integrated strategy toolkit

• Skills and knowledge to move from a solutions provider to an influential strategic thinker

• Confidence to develop and implement well thought-through ideas for competitive advantage.

www.cranfield.ac.uk/som/csa

This programme provided me with a deeper understanding of how to develop strategies that work, drive through their implementation and importantly, the confidence to stretch for a more strategic role.

Julie YardleyHead of Retail Change Planning, NPOWERAttended the Creating Strategic Advantage Programme

This programme explains the linkages between strategy, performance measurement and performance improvement. It complements Strategic Performance Management programme.

This programme is designed to help you diagnose the barriers to innovation in your organisation that prevent growth. Learn to apply a proven framework to make your organisation more innovative and discover examples of best practice in innovation management. Develop an action plan to help you boost your organisations performance and achieve real business growth.

This programme provides you with a broad and practical view of the strategy process, giving you the ability to develop effective strategies for your organisation.

CREATING STRATEGIC ADVANTAGE

• Create a simple map to communicate strategic direction

• Understand the power of performance measurement in guiding strategy execution

• Gain a realistic view of what balanced scorecards can and cannot deliver

• Design KPIs to align activity to strategy and encourage the right behaviour.

• Improve target setting through a 10 - step process

• Validate and challenge strategy using feedback from the performance measurement system.

www.cranfield.ac.uk/som/csa

Giving you the tools you need to implement your strategy, this course will enable you to deliver better performance for your organisation. Our performance review tools will help you to manage the process of capturing feedback, prioritising action and challenging your strategy.

STRATEGIC PERFORMANCE MANAGEMENT

OPERATIONAL PERFORMANCE MANAGEMENT

CourseDetails

Companies that have already

benefited from these programmes:

BAE Systems, Bovis Homes Ltd, Centrica PLC, GlaxoSmithKline PLC

Guy’s and St Thomas’ NHS Foundation Trust, HBOS Ltd,

Lloyds Banking Group, Paddy Power,Specsavers

Wells & Young’s Ltd

www.cranfield.ac.uk/som/opm

• Detailed knowledge on how your organisation can boost its output of breakthrough products, services and business models

• Confidence to manage your portfolio so that the most innovative ideas are not killed-off

• The ability to create a culture that boosts creativity and innovation

• The ability to obtain buy-in from your top management team for your innovation action plan.

www.cranfield.ac.uk/som/minp

INNOVATION MANAGEMENT: STRATEGY AND IMPLEMENTATION

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W e will deepen your understanding on what leadership means for you in practice, building your resilience and capability to succeed. You will deepen your insight on how to meet the demands faced in your own unique context, in an increasingly

VUCA world. We’ll inspire and energise, bringing you clarity on the how to meet challenges.You will leave invigorated, motivated and rebalanced, more able to influence and make aositive impact in your organisation.

PRAXIS:

• Increased ability to communicate your vision, values and message with passion and purpose

• Enhanced skills in generating new ideas, thinking on your feet and interacting with any audience, from 1 to 1,000

• The skills to align your body and voice to be a more inspirational communicator

• Learn from rigorous individual performance coaching.

• Create greater personal resilience to thrive under pressure

• Develop higher self-awareness and manage your thoughts and feelings better

• Remain focused on values, priorities and results when others get derailed

• Achieve better balance in your general outlook

• Enhance the way you manage relationships, judgement, problem solving and decision making in high pressure situations

• Find ways to be more in tune with yourself, other people and your organisational context

• Gain more genuine, open, and sensitive style of leadership

• Improve your understanding of how your behaviour impacts on others

• Develop a better ability to empathise and understand why others behave as they do

• Understand how to manage yourself and others under pressure

• Increase your emotional intelligence, focus and direction

• Obtain an increased emotional ability to develop and support others.

See page 14 for case study

• Communicate with clarity and confidence

• Clarify your messages, vision and purpose

• Understand how to use different tactics for influencing

• Maintain inner confidence under pressure

• Be authentic with your personal impact and influence

• Have presence and gravitas in all your high performance environments

• Create and sustain your own Action Focus Plan.

• Learn skills to deliver authentic and engaging communication with impact

• Maximise your presence and empowered authority

• Develop confidence to present with personal conviction, colour and natural enthusiasm

• Combine head and heart expression, to motivate others into action.

• A fresh and enthusiastic perspective on your potential, leading to a rekindled resolve and commitment to your professional roles and life at large

• Newly accessed energy to significantly increase your impact at work

• The skill to read emotional and behavioural tendencies in others, equipping you with the advantage of crafting style that is sensitive and effective

• A markedly enhanced ability to influence customers, suppliers and colleagues

• A beginning insight into ethical politics.

• Improved personal performance through self-awareness and increased insight

• Raised levels of organisational performance through effective leadership

• The development of new productive habits and a talent for leading people

• The ability to revitalise team members and inspire employee engagement

• The creation of a fresh way of looking at performance as a leader.

www.cranfield.ac.uk/som/bpsi

www.cranfield.ac.uk/som/ml

www.cranfield.ac.uk/som/ptfl

www.cranfield.ac.uk/som/wham

www.cranfield.ac.uk/som/iiwww.cranfield.ac.uk/som/ipp

www.cranfield.ac.uk/som/dlp

A course that challenges you and the status quo to achieve amazing results. A fantastic course I would highly recommend.

Lucy Deeley AML Change Manager, Royal Bank of Scotland,

Attended Beyond Presentations: Speaking to Inspire

Helps cultivate the primary elements of sustained attention and emotional intelligence, enabling you to improve your ability to devise strategy, innovate, and manage organisations.

Develop your leadership potential through in-depth self-examination. It provides a transformational experience, which will allow you to find your own authentic style of leadership, be more comfortable with ambiguity and improve your understanding of people.

Designed with the real demands of the participant’s workplace in mind, this programme blends the best of established face-to-face contact with time-flexible virtual learning. Spread over an 11-week period, the programme mixes learning off the job with learning on the job. This is supported throughout with feedback and coaching on the leadership practices being developed.

Inspire teams, organisations and your public by being a powerful and authentic communicator. We will take you on a journey to find your true voice, with the capacity to connect with your audience, whatever the context and deliver your messages with impact and effectiveness.

Helping you to create a positive, powerful impression from the moment you enter the room, attract confidence, commitment and buy-in from those around you and leave with a lasting impact.

Become a better communicator in the workplace by learning key techniques that storytellers have used for centuries to engage, enthuse and motivate. This programme takes each participant to new heights of personal presence. By the end of the programme, you will be able to influence others and lead with passion, clarity and presence.

This programme will provide you with a clear understanding of how you limit yourself and an awareness of how to release your inner strengths along with a new capacity to attune to others.

INCREASING PERSONAL POWER IMPACT AND INFLUENCE

MINDFUL LEADERSHIP

PERSONAL TRANSFORMATION FOR LEADERS

BEYOND PRESENTATIONS: SPEAKING TO INSPIRE

STORYTELLING: WINNING HEARTS AND MINDS

DEVELOPING LEADERSHIP PRACTICE

CourseDetails

PERSONAL IMPACT AND DEVELOPMENT

Companies that have already benefited

from Praxis programmes include:

Barclays Bank, British Telecom,

International Nuclear Services,NHS Education for Scotland,

PriceWaterhouseCoopers,Visa Europe,

Zurich Insurance


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I found myself moving from a managerial role, to one of leadership and wanted to gain a fundamental and deeper understanding of myself, and the skills I need to become a truly effective leader to my new team.”

“Why did you choose the Personal Transformation for Leaders Programme at Cranfield School of Management?Edrington is about Great People, Leading Brands and Giving More – we strive to be better and go further, and that comes from great leadership. I found myself moving from a managerial role, to one of leadership and wanted to gain a fundamental and deeper understanding of myself, and the skills I need to become a truly effective leader to my new team.

How did you find the experience?I researched a lot and chose the Cranfield programme because it ticked a lot of my boxes – and based on what past participants had said, experiences they had on the programme, and the benefits they took with them as a result. I perhaps underestimated the journey of self-discovery that the programme takes you on, but found the experience extremely educational and highly rewarding. It helped me to better understand what makes me who I am and what I can use to help be the leader I want to be.

What elements of the programme did you find most valuable? I found myself in a group of people who I had never met before, but through listening and talking openly, quickly discovered that we all had much in common when it came to our limiting patterns to being better leaders and with

the guidance of our course tutor, we quickly helped each other to break down these barriers. A result of this was a realisation or “light bulb moment” for me, that the best way to help others is by really understanding them – and ultimately what drives them. You really do learn the value of spending more time listening to people and the benefits that this provides from both viewpoints.

Did you have a particular business problem to solve?Not a problem, more of a change of structure and as mentioned before, I found myself faced with the challenge of leading a large team so wanted to ensure that, in keeping with the Edrington philosophy, I could lead with conviction and a sound understanding of how I could be the best leader I could be.

What changes have you made as a result of coming on the programme?Just within the short time of the programme, my fellow delegates saw a profound change in my approach –they felt that after the programme they saw a more engaging, open and genuine person – feedback which I took with me back to my new role. In terms of the changes I have adopted, it has truly been transformational - my new outlook has allowed me to engage on a more informed and understanding level. Thanks to Cranfield, I now feel truly equipped to be the best leader I can be.

“...It has truly been

transformational - my outlook has allowed me to engage on a more informed and

understanding level...”

Jeremy SpeirsManaging DirectorEdrington Nordics


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Our courses enable ambitious owner-managers to achieve increased profits and create a robust growth strategy for the next stage of development. If your business is already growing rapidly we can enable you to manage and control that

growth or develop an exit plan.

We have been working with ambitious owner-managers for over 27 years, creating numerous success stories and many multi-millionaires.

GROWING BUSINESSES

• Develop your growth strategy and a plan to implement it

• Deliver faster, controllable growth

• Benefit from 1-1 support from an experienced BGP counsellor who has run successful businesses themselves

• Get more confidence, more focus, more energy.

• Get an understanding of the structure and purpose of key accounting reports

• Gain the ability to analyse and interpret financial data from company accounts

• Appreciate the impact of ROI and profit margins on business decisions and the ability to make more profitable choices.

• Greater understanding of how to grow your business and sales profitably

• Increased understanding of your customer base and how to maximise sales through focusing on key accounts and ideal customers

• Improved reliability and consistency of your sales forecasts through understanding your pipeline.

• Increased understanding of the core elements of business management

• Ability to drive enhanced performance

• Opportunity to interact with other managers and benchmark good managerial practice

• An action plan which underpins a commercially driven business case for a change you want to implement.

www.cranfield.ac.uk/som/bgp www.cranfield.ac.uk/som/ff www.cranfield.ac.uk/ som/growsaleswww.cranfield.ac.uk/som/em

BGP has enabled me to build a future for my business, rather than a month-to-month headache, and has helped me understand what I need to focus on to keep myself happy.

Ian MakgillTicon

BGP is designed specifically for owner-managers and is centred entirely on the reality of your business – your current challenges, opportunities, future goals and ambitions. It provides a unique opportunity for you to step back from the day-to-day demands of running your business and really focus on a plan for the future. Perhaps your business is already growing rapidly and you want to manage and control that growth. Maybe you want to develop a robust growth strategy for the next stage of development or you want to develop an exit plan. Often the motivations are more personal: seeking clarification of goals and drivers or even to develop management and leadership skills.BGP is centred entirely on your business:

Finance Fundamentals provides an essential introduction or refresher to the basic financial concepts crucial to owner-managed business.Aimed at those with no formal financial training, this programme explains key accounting reports and how to analyse and interpret financial data to make better business decisions.

The most direct route to rapid profitable growth is through increased sales of existing products and services. Sales Essentials, a two day programme offered with an optional one day review, will give you the tools to build and create a sales function that is strategically directed and controlled, together with the tactics that must be employed on a daily basis to succeed.

Essential Management provides managers with the toolkit of skills needed to become commercially focused, confident members of the senior team. Covering strategy, finance, marketing, management and leadership, Essential Management helps you manage a team and yourself more effectively.

FINANCE FUNDAMENTALS FOR GROWING BUSINESSES

SALES ESSENTIALS FOR SUCCESS

ESSENTIAL MANAGEMENTTHE BUSINESS GROWTH PROGRAMME (BGP)

CourseDetails


Companies that have already benfited from these

programmes:

Convergence Group,Go Ape!,

Hotel Chocolat,H Haines Watts Chartered Accountants,

Magic Light Pictures,Usborne Publishing

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Emerging markets and the pressures of the environment and sustainability are forcing organisations to reconsider their business strategies and the supply chain represents the critical success factor. Our internationally acclaimed logistics and

supply chain programmes will provide you with the skills and knowledge to meet these challenges and keep pace with the increasingly interdependent global economy.

LOGISTICS AND SUPPLY CHAIN MANAGEMENT

• Review the latest thinking and insights on supply chain strategy, planning and execution

• Understand the impact of supply chain management on cost and financial performance

• Learn to apply different frameworks to diverse market segments

• Manage you supply chain risks

• Recognise the value of working across functions.

• A clear understanding of the impact of procurement on competitive advantage

• Increased ability and confidence to influence, manage and motivate teams

• Powerful and practical tools for managing procurement and supply

• The skills to manage and mitigate risks in your supply chain

• Appreciation of the major issues affecting the procurement function.

www.cranfield.ac.uk/som/scmpwww.cranfield.ac.uk/som/lps

The course was a good general introduction to the full breadth of supply chain managers. It was particularly useful to me as an experienced

operations manager taking on a senior supply chain management role for the first time.

Alec Paterson European Supply Chain Director AAK (UK) Limited

Attended the Supply Chain Management Programme

This programme will show you the latest thinking in supply chain management and help you with the issues that occur in the current dynamic environment. It will help you to increase your confidence and ability to better deal with complex issues in your supply chain.

In this practical programme, we help you on the road to generating business value through procurement using Cranfield tried and tested tools and frameworks.As a benchmark for excellence, the programme has been co-designed with the Chartered Institute for Procurement and Supply Chain (CIPS).

LEADING PROCUREMENT STRATEGY

SUPPLY CHAIN MANAGEMENT PROGRAMME

CourseDetails




Asda Stores Ltd, Astra Zenec,

Babcock International Group,BP Lubricants UK Ltd,

Britvic Soft Drinks, DHL Global Management, Estee Lauder Companies,Marks and Spencer Plc,National Blood service,

Polo Ralph Lauren, Rolls-Royce

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The Supply Chain Management Programme was one of the most rewarding development courses I have ever attended. The networking opportunities were fantastic and the quality of the speakers and course material was equally

top notch.”

“Why did you choose the Supply Chain Management Programme?Cranfield is an internationally respected business school with specific expertise in supply chain which was a unique selling point that attracted me to this programme.

How did you find the experience?This was one of the most rewarding development courses I have ever attended. The networking opportunities were fantastic and the quality of the speakers and course material was equally top notch. The course was structured in such a way as to drive open and adult-to-adult conversations with both the teaching faculty and fellow attendees, and I can honestly say I learnt something in every session.

What elements of the programme did you find most valuable? The idea of looking at time as a key component in the supply chain was extremely helpful and provided an easy way to measure supply chain effectiveness. There are many tips and techniques that I picked up over the course that I use daily but time as a key element of supply chain management is one in particular that stood out as incredibly simple and effective.

How has the programme made an impact on you?The programme has opened my eyes to lots of new tools I can use in my business every day. It has also been instrumental in changing my attitude on networking opportunities and industry events as a means of developing my technical and personal skills.

How do you think the course will impact on your long-term career development?I feel that some of the skills and relationships I have built on this course have provided broad personal development that can be used across a multitude of business functions. As such I believe my Cranfield experience will help strengthen my position as a senior supply chain professional as well as assisting a move to a more generalised role at a senior level.

“...the skills and relationships I have

built on this course have provided broad personal development that can be

used across a multitude of business functions ...”

Steve PackerHead of Supply Chain, Pizza Hut Restaurants


22 23

Our extremely practical marketing and sales programmes give you the latest thinking and show you how to apply it to the real world. They enable you to create a clear marketing strategy and strong customer relationships, making a radical

difference to your business efficiency and performance. Our programmes will give you the latest thinking, and show you how to apply it to the real world. You will be stimulated and refreshed, and you will emerge more able to address your sales and marketing challenges with clarity, focus and confidence.

MARKETING, SALES AND CLIENT RELATIONSHIPS

• An understanding of the latest strategic marketing thinking

• New core competences to meet new business challenges

• Improved ability to collaborate with cross functional groups so you deliver innovative customer led solutions

• Improve your credibility with your organisation by being more accountable

• Promote growth and innovation

• Greater influence with the board and across your organisation.

• Gain effective techniques for bringing the voice of the customer into the organisation

• Learn new tools for unpacking the value in the customer journey and how to understand your organisational culture to achieve multi-departmental commitment

• Leave with a clear methodology for improving your organisation’s customer-centricity across multiple channels

• Develop the confidence to lead the customer experience strategy in your organisation

• Build a peer and expert network to support your customer experience strategy in the future.

• Develop and communicate the right value proposition to customers under different selling contexts to your sales team

• Propose and develop the appropriate sales structure to align it with your company’s strategy, competitive market and key accounts

• Define and measure critical sales performance indicators and other evaluation metrics for the sales force, oriented to both results and behaviour. Together with this, propose ways to motivate salespeople and establish an adequate reward system

• Apply different leadership styles and develop coaching programmes to promote the development of a sales team.

• Increased ability and confidence in managing strategic accounts

• Enhanced skills in interfacing more effectively with key customers

• Deeper understanding of your customer and better long term relationships

• Learn to focus your time and resources appropriately in the development of key accounts

• The Cranfield best practice planning template for you to take away and apply to your own customers.

Listening to the guest speaker was a great experience, and seeing that whatever industry you work in, customer strategy should be at the forefront.

Rhiannon Vaughan-JonesHead of Customer Strategy, Emcor UK

Attended the Customer Experience Strategy

We will give you the confidence and skills to lead your organisation in developing an integrated strategic approach to customer experience management. Becoming customer centric requires developing an outside-in perspective across the organisation, so a good deal of discussion will be centred on how you can gain support of senior managers and peers to lead change within your organisation.

If you want to adopt a practical approach to planning, analysing and implementing a closer relationship with your key accounts then this programme will give you a planning template to help you explore key account management strategies, build value propositions, analyse your customer and manage key accounts profitably.

Our flagship programme helps marketing leaders drive strategic marketing change and build influence at the board through an enhanced understanding of the strategic role of marketing, accountability, break through innovation and building a constituency for change.

This programme will enhance your knowledge and skills on aspects that are critical to the strategic role of the Sales Director.

• Enhanced skills and confidence in marketing strategy and planning with a common language and toolset

• Create a plan that targets the use of precious marketing resources to maximum effect

• Understand how to segment your market and prioritise the most attractive customers

• Use leading edge customer insight techniques to drive segmentation and differentiation

• Be able to design channel strategies to reduce costs and increase market coverage

• Increase your confidence in presenting your ideas to your board

• Receive the latest edition of the programme directors’ influential book: Marketing Plans.

This highly practical programme helps delegates target their organisations most attractive customers and craft innovative, differentiated value propositions with a take-away, step-by-step technique for creating a world-class marketing plan.

MARKETING STRATEGY AND PLANNING

SALES DIRECTORS’ PROGRAMME

CUSTOMER EXPERIENCE STRATEGY

MARKETING DIRECTORS’ PROGRAMME

KEY ACCOUNT MANAGEMENT

CourseDetails

Companies that have already benefited from these programmes:

Allied Mills, Amey Group Plc, Barclays Bank Plc, Capital One,

Intel (UK) Corporation, Neopost Ltd,Salesforce.com,Scania GB Ltd,

Scottish & Southern Energy Plc,Siemens,

The Open University


www.cranfield.ac.uk/som/mdp

www.cranfield.ac.uk/som/ceswww.cranfield.ac.uk/som/msp

www.cranfield.ac.uk/som/sdp

www.cranfield.ac.uk/som/kambp

24 25


It was really great to spend three days with different marketing directors from various sectors...”“

Why did you choose the Marketing Director’s programme at Cranfield?It’s suddenly 17 years since I graduated from University. In that time I have gained a lot of marketing experience, across sectors but all in the discipline of B2B marketing. I now manage a large team across EMEA and two years into this role I wanted to regroup. A senior marketing management course was applicable to my current role and level. I also wanted to check the best practise for marketing leadership. The Marketing Director Programme ticked every box on the agenda for me, compressed into 3 days. Cranfield School of Management has a very good reputation in the business world, so was a natural choice.

What elements of the programme did you find most valuable?The course programme was varied but relevant for my role, covering - what is marketing strategy, how to speak at board level, politics and power, marketing research, and the challenges of leadership. On top of the programme a key take away was the network. It was really great to spend three days with different marketing directors from various sectors, and find although we operate in wide ranging industries, we have common challenges.

What changes have you made as a result of coming on the programme?Following the course I plan to revisit our planning process, marketing research and look to adopt some of the tools outlined. Fascinated by the politics, the accountability, and the board room vocabulary. Now I’ll be challenging back – what do you want to know, what do you want to measure, and why?

How do you think it will benefit the business in the long term?The last few days have really underpinned my knowledge of the fundamentals of leadership, business and marketing. I manage a large team, and I will be sharing tips with my direct reports, so that they can in turn work with their teams. I plan to gather the managers in London in Q1 so we can challenge our marketing. The business will benefit as this has stoked the fire in my belly. I’m always keen to ensure we’re thinking about our assumptions and our customers – but now I’m armed with current thinking and will question our offerings from our customers’ experience and more critically, the value-in-use of our solutions.

“... I’m armed with current thinking and will question our

offerings from our customers’

experience...”

Nicola Harley, Director Marketing Services EMEA, Morningstar Ltd


This range of programmes is highly regarded for bringing together academic thinking and practical tools based on extensive experience, enabling you to implement and drive change in your organisation. Our programmes are suitable for all sectors and

help you and your organisation to improve management practices and achieve long-term performance improvements.

PROJECT AND PROGRAMME MANAGEMENT

A great course to step back away from the fire fighting and get a perspective on how I can make a difference. The course allowed the theory to be turned into the reality and practice.

Maggie Bray Head of Change, Lombard Attended Leading Complex Projects and Programmes

CourseDetails

Companies that have already benefited from these

programmes:

British Airways PLC, Deutsche Post,

EDS,Emhart Glass SA,

ING Bank,Rolls Royce PLC,

The Coca Cola Company, The Royal Bank of Scotland,

Tourism South East

• Control of your role in projects

• Enhanced project performance and greater self-awareness

• An improved project planning process

• The ability to handle cash flow and understand its importance to you, the team and your organisation

• Confidence to manage yourself and others more effectively

• Greater awareness of different contract styles and their advantages and disadvantages

• Positive relationship management.

www.cranfield.ac.uk/som/impp

If you want to refresh and/or grow your skills in project management and make the transition into successful project management, then this programme is for you. It is designed to increase your ability to deliver complex projects, allowing you to make a more significant contribution to the future success of your business.

IMPROVING PROJECT PERFORMANCE


• Learn how to manage complexity and change

• Upgrade from traditional PPM approaches

• Identify the new generation of projects and programme types

• Develop your own personal project management style

• Grasp the advantage of the latest cutting edge research

• A valuable overview of the current state and future trends in project/ programme management.

If you are an experienced Project Manager or you have just taken on responsibility for strategic projects, then this course will help you and your organisation to improve your management practices and achieve long-term performance improvements.

LEADING COMPLEX PROJECTS AND PROGRAMMES

www.cranfield.ac.uk/som/lcpp

26 27

28 29

Our finance programmes help non-financial managers and directors gain the relevant knowledge they need to give them the confidence and credibility when making business decisions that impact on financial performance.

They aim to demystify this technical and complex field and help you to feel comfortable communicating on financial matters, give you a heightened understanding of the impact of finance on your organisation and enable you to influence strategic decisions.

FINANCE FOR NON-FINANCIAL EXECUTIVES

The Finance and Accounting for Managers programme has filled in what I now realise were huge gaps in my knowledge. I feel more prepared to

move my career forward through greater understanding of the importance of financial planning.

Stephen O`Donovan Travelex

Attended Finance and Accounting for Managers

CourseDetails

• Increased ability and understanding in financial matters

• Improved skills in analysing and interpreting financial and accounting information

• Ability to make better decisions, both on day- to- day matters and investment decisions

• Confidence to communicate effectively with your organisation’s accountants.

• Insight into how financial strategy can help drive value in your organisation

• Understanding of how your business model translates into the financial numbers

• Appreciation of the practical implications of investment decisions and acquisitions

• Confidence with the language of finance, bringing with it an ability to challenge financial presentations.

www.cranfield.ac.uk/som/fam www.cranfield.ac.uk/som/ffb

This highly practical programme will help you to increase your understanding of accounting and finance in the business context. Aimed at managers or directors who have little or no financial or accountancy training, this programme will improve your knowledge to manage your business areas more effectively, drive and monitor performance and create value throughout your organisation.

In today’s business environment, it is important that senior managers display confidence in corporate financial discussions and understand the financial implications of their strategic decisions. This programme, taught by faculty with their own business experience, helps to demystify this technical and complex field.

FINANCE FOR THE BOARDROOMFINANCE AND ACCOUNTING FOR MANAGERS



British Gas,Costa Ltd,EasyJet,

KLM,L-3 Marine Systems Ltd,

Red Bull,Swissport Ltd,

Tesco,The Crown Estate,

Waitrose


I have a more balanced view to solving P&L issues and am far more able to stretch the thinking of my colleagues to consider the same.”

“Why did you choose the Finance and Accounting for Managers programme at Cranfield?I was selected to attend the course as part of a development programme within Tesco. This course was ideal as I am a Store Manager which means I hold lots of leadership and general skills but I was by no means a financial expert. I felt that this course would give me more confidence when dealing with things such as the balance sheet and P&L.

What elements of the programme did you find most valuable?The balance sheet work, P&L and income statement detail was extremely helpful to me. A benefit that I underestimated was the general discussion between the other course delegates, lots of sharing of information from very different backgrounds/companies was extremely useful.

What changes have you made as a result of coming to the programme?I feel far more confident approaching problems that require numerical analysis to solve or understand, I also feel much more confident that I would make the right decisions when faced with P&L issues.

How do you think it will benefit the business in long term?I have a more balanced view to solving P&L issues and am far more able to stretch the thinking of my colleagues to consider the same. For me I believe that personally attending the course will have further improved my overall performance within the business.

Kate ForthStore Manager, Tesco Plc ngstar Ltd


30 31

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2016

LEADERSHIPHIGH PERFORMANCE LEADERSHIP 19-20(3) 9-13(1) 27-29(2) 5-6(3) 7-11(1) 12-14(2) £11,740THE DIRECTOR AS STRATEGIC LEADER 8-13 13-18 £7,875WOMEN AS LEADERS 19-21 22-24 £3,860LEADERSHIP ADVANTAGE PROGRAMME 22-24 13-15 18-20 £3,675THE CRANFIELD IT LEADERSHIP PROGRAMME 7-10(1) 12-14(2) 7-8(3) 19-22(1) 18-20(2) 21-22(3) £8,925THE NON-EXECUTIVE DIRECTORS’ SEMINAR 14-15 9-10 £2,050THE COMMERCIAL GC EXECUTIVE LEADERSHIP DEVELOPMENT £9,950

GENERAL MANAGEMENT DEVELOPMENTCRANFIELD DIRECTORS PROGRAMME 1-5(2) 14-18(1) 9-13(3) 13-17(1) 27-1(2) 5-9(2) 26-30(3) 14-18 28-2(3) £18,250CRANFIELD ADVANCED DEVELOPMENT PROGRAMME 29-4(1) 21(4) 11-15(2) 23-27(3) 12-16 (1) 17-21(2) 5-9(3) £17,500CRANFIELD GENERAL MANAGEMENT PROGRAMME 29 (2) 7-18(1) 18(2) 6-17 (1) 30(2) 8(2) 9(2) 21-2 £14,600CRANFIELD TALENT DEVELOPMENT PROGRAMME 29 (2) 22-4(1) 20-1(1) 8(2) 5(2) 31-11 £11,450

STRATEGY AND BUSINESS PERFORMANCECREATING STRATEGIC ADVANTAGE 18-20 17-19 £3,950STRATEGIC PERFORMANCE MANAGEMENT 18-20 10-12 £3,600OPERATIONAL PERFORMANCE MANAGEMENT 21-22 13-14 £2,400INNOVATION MANAGEMENT 17-19 15-17 £3,300

PRAXIS: PERSONAL IMPACT AND DEVELOPMENTPERSONAL TRANSFORMATION FOR LEADERS 28-29(2) 18-22(1) 23-24(2) 4-8(1) 13-14(2) 21-25(1) £8,350BEYOND PRESENTATIONS 12-13(2) 23-25(1) 23-24(2) 14-16(1) £6,130INCREASING PERSONAL POWER 7-9(1) 13-14 (2) 16-18(1) £5,835IMPACT AND INFLUENCE 21-22 21-22 6-7 £2,050MINDFUL LEADERSHIP 20-22 7-9 1-3 £3,675DEVELOPING LEADERSHIP PRACTICE 17-18(1) 30 -1(2) 11-12(1) 22-23(2) £4,900STORYTELLING: WINNING HEARTS AND MINDS 15 29 £835

GROWING BUSINESSESTHE BUSINESS GROWTH PROGRAMME Please call for details

ESSENTIAL MANAGEMENT 10-11(1) 10-11(2) 20-21(1) 11-12(2) 14-15(1) 5-6(2) £2,500FINANCE FUNDAMENTALS FOR GROWING BUSINESSES 12 26 6 £650SALES ESSENTIALS FOR SUCCESS 17-18 14-15 10-11 £1,450SALES ESSENTIALS FOR SUCCESS REVIEW DAY 18 2 13 £650

LOGISTICS AND SUPPLY CHAIN MANAGEMENTLEADING PROCUREMENT STRATEGY 28-30 15-17 £3,300SUPPLY CHAIN MANAGEMENT PROGRAMME 29-4 27-1 17-21 £5,500

MARKETING, SALES AND CLIENT RELATIONSHIPSMARKETING DIRECTORS’ PROGRAMME 10-12 1-3 £3,950SALES DIRECTORS’ PROGRAMME ** 22-25(1) 24(2) 13-16(1) 14(2) 10-13(1) 24(2) £6,785MARKETING STRATEGY AND PLANNING 16-17 27-28 £2,500CUSTOMER EXPERIENCE STRATEGY 8-9 13-14 4-5 £2,500KEY ACCOUNT MANAGEMENT 10-12 22-24 12-14 £3,950

PROJECT AND PROGRAMME MANAGEMENTLEADING COMPLEX PROJECTS AND PROGRAMMES 13-14 21-22 £2,400IMPROVING PROJECT PERFORMANCE* 6-13 4-11 10-17 19-26 £5,500

FINANCE FOR NON-FINANCIAL EXECUTIVESFINANCE AND ACCOUNTING FOR MANAGERS 18-22 26-30 £5,500FINANCE FOR THE BOARDROOM 11-13 20-22 £3,950

PROGRAMME DATESAND FEES

MAN

AGER

SSE

NIO

R M

ANAG

ERS/

HEA

DS

OF

DEP

TD

IREC

TOR

SB

OAR

D

2 016

(1) (2) (3) denotes modules 1, 2 and 3GMD courses: The colours denote different iterations

PROGRAMME SUITABILITY

FEES

** SALES DIRECTORS’ PROGRAMME - 5 DAYS IN 2016

* MODULAR DATES AVAILABLE, CONTACT US FOR DETAILS

Intakes in Jan, May and Sep

Please call for details

32 33

A LEARNING ENVIRONMENT SECOND TO NONE…

CRANFIELD ALUMNI MEMBERSHIP BENEFITS

Our Open Executive Programmes are held at the Cranfield Management Development Centre (CMDC). Full board accommodation (where applicable) and all sessions are usually held at this specifically designed conference centre which has an established reputation for being one of the best centres in the country.

Located in a rural, tranquil setting on the Bedfordshire/Buckinghamshire border, CMDC is conveniently situated by the M1 motorway, railway stations and major airports. We even have an airport on site!

Taking care of your every need

We understand that development doesn’t only happen in the lecture room. That is why the CMDC provides

inviting lounge areas where you can network with your colleagues, restaurants that allow conversation to flow easily as you enjoy the excellent cuisine, and fitness facilities, including a swimming pool, sauna and exercise room, to relax and invigorate you at the end of the day.

A home from home

After a hard day’s learning, lie back and relax in one of the 186 modern en-suite bedrooms, all of which are designed to make you feel at home. The amenities include free Wi-Fi, freeview television, a great working area with appropriate light and desk space and a music centre to help you unwind.

Cranfield Alumni Membership Benefits

We are committed to providing a world-class programme of inclusive and lifelong services, including:

Discount A discount of 25% on all open programmes, excluding one day programmes.

Alumni Library Onlne Wherever you are in the world our Alumni Library Online gives you quick and easy access to quality information resources in one place, specifically tailored to meet your career development needs including company profiles, industry and country reports case studies and interviews with leading industrial figures.

Alumni Webinar Series The opportunity to engage with Cranfield’s activities and expertise through interactive online sessions.

Career Development Access to a practical range of tools, from an online jobs board to recruitment resource packs, you can benefit from careers support throughout your career.

Alumni Conference An annual event for learning and connection, where we showcase Cranfield’s academic expertise and the wide-reaching influence of our diverse alumni community.

International Communities Led by our local alumni volunteers, these are designed to ensure that you can easily keep in touch with the University and benefit from the Cranfield alumni network wherever you are based in the world.

Cranfield University Official Alumni Network Cranfield School of Management Official Alumni Network

34 35

ABOUT CRANFIELD UNIVERSITY

Executive development servicesWe are an exclusive postgraduate university located at the heart of the UK and develop high-performing leaders across the world through innovative and life-changing professional development programmes delivered worldwide to over 20,000 executive learners.

Talent Mapping ServiceCranfield’s Talent Mapping Service is a free* assessment designed to help companies who are looking to develop their top talent.

On completion of the assessment, Cranfield will provide you with a detailed report outlining an individual’s learning style, skills gaps, development needs and an action plan with training recommendations.

The session is aimed at Senior Executives, Directors and Managers who are recognised as rising stars.

Our 5 stage process is similar to an in-depth skills gap analysis with elements of a 360 and looks to identify any development needs the individual might have.

It can be used to kick start your talent management process or integrate into your company’s existing development plan and objectives.

* Free when you book one or more programmes from the portfolio of Open Programmes. If no booking is made, there is a standard charge of £295 per report.

Postgraduate EducationWe also have a leading position for our postgraduate education and advancing career opportunities. Cranfield is the number 1 University for providing engineering and technology postgraduates in the UK as well as the number 1 in Defence education.

Our MBA is ranked in the top 10 in Europe and we are also in the top 4 in the UK and top 39 in the world for mechanical, aeronautical and manufacturing engineering postgraduate education.

We are also a three times winner of the prestigious Queen’s Anniversary Prize.

Transformational ResearchCranfield University provides transformational research that meets the needs of business, government and wider society. We are in the top 4 Universities for commercial research, consultancy and professional development – alongside Oxford, Cambridge and Imperial.

81% of our research is world-leading or internationally excellent. We work with more than 1,500 businesses and governments around the world and have unique facilities including:

Customised Executive Development Service

We are the number 1 in the UK for customised executive education, top 5 in Europe and top 7 in the world.

In fact, Cranfield University has retained its position as one of the top ten providers of customised executive education in the world in the 2015 Financial Times annual ranking of executive education providers.

We partner with our clients to design and deliver programmes that meet their objectives:

• Strengthening leadership

• Building commercial acumen

• Accelerating talent

Choosing us as your partner for customised executive development gives you access to:

• A unique breadth of world-class faculty

• A highly experienced team of learning specialists

• An unrivalled range of learning services

• A global delivery capacity

• And our innovative Networked Learning approach

Please be aware:The information in this brochure was correct at the time of going to press. However, as part of the on-going development of our programmes, delegates, leading academics and practitioners continually review the programmes and their content.

We have made every effort to use accurate descriptions, images, quotations and references but errors and omissions may occur and are expected. Please check the programme page on the website for the latest information, fees and offers.

Cranfield School of Management reserves the right to amend the published programmes. For full terms and conditions please see our website www.cranfield.ac.uk/som/executive/tc

Here at Cranfield University we unlock the potential of people and organisations by partnering with business and governments to deliver transformational research, postgraduate education and professional development.

• Embedding cultural change

• Developing functional capabilities

• Expanding networks

• Aerospace Integration Research Centre: A new £35m innovative aerospace research centre will open at Cranfield University in 2016 – with co-investment partners Airbus and Rolls-Royce.

• Facility for Airborne Atmospheric Measurements: Our airport is home to the national facility providing atmospheric aircraft measurements for worldwide research campaigns.

• National Centre for Explosives Chemistry: A national facility used to develop and characterise explosives, propellants and pyrotechnics; improving safety and environmental performance.

• National Wind Tunnel Facility: A national asset supported by EPSRC and the UK Aerodynamics Centre, placing us at the forefront of research into energy and cost savings for transportation companies.

• Secure site at the Defence Academy of the UK: The only UK University operating on a secure site, carrying out classified work for government and industry and providing postgraduate education to the UK Ministry of Defence.

• Crash Impact Centre: One of just three FIA (Federation Internationale de l’ Automobile) approved test centres in the world; crash-testing Formula One cars.

London

CranfieldMilton Keynes

Luton

Bedford Cambridge

Peterborough

Stansted

Gatwick

Heathrow

A1(M)

M1

M4

M11

M23

M20

M25

HOW TO FIND USCranfield School of Management’s rural Bedfordshire setting allows you to fully immerse yourself in your chosen programme without distraction.Located about halfway between London and Birmingham, and on the outskirts of the rapidly developing city of Milton Keynes, Cranfield’s location and travel links could not be better.Junctions 13 and 14 of the M1 are five minutes away and the railway station at Milton Keynes is 20 minutes by taxi. London, Luton, Stansted and Heathrow airports are 30, 90 and 90 minutes respectively by car, offering superb connections.

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OPENEXECUTIVEPROGRAMMES2016

OPENEXECUTIVEPROGRAMMES2016Issue 3

Transforming

knowledge

into action

CRANFIELD MANAGEMENT DEVELOPMENT LIMITEDCranfield, Bedford, England, MK43 0ALT: +44 (0) 1234 751122F: +44 (0) 1234 751806www.cranfield.ac.uk/som/executive

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