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Page 1: Open Banking Report 2018 - worldline.com€¦ · 3 OPEN BANKING REPORT 2018 • MANAGEMENT SUMMARY Management Summary “Open Banking is an opportunity to serve customers across segments

Open Banking Report 2018Building Trust, Gaining Consent, and Improving Customer Experience

Endorsement partner:

Key media partners:

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Authors

Oana Ifrim

Mélisande Mual

INNOPAY

Contact us

For inquiries on editorial opportunities please contact: [email protected]

To subscribe to our newsletters, click here

For general advertising information, contact Mihaela Mihaila [email protected]

Open Banking Report 2018RELEASE | VERSION 1.0 | SEPTEMBER 2018 | COPYRIGHT © THE PAYPERS BV | ALL RIGHTS RESERVED

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Management Summary

“Open Banking is an opportunity to serve customers across segments in an even better manner by co-creating services to meet their

needs”, rightfully noted Jarkko Turunen of Nordea in The Papers’ 2017 edition of the Open Banking and API report. Open Banking is

about creating opportunities and helping users achieve their ambitions, further agreed Derek White of BBVA, who indicated that opening

the bank’s platform to third party applications meant “creating synergies with the most innovative tech businesses out there in order to

build a new generation of digital experiences for customers that are as convenient and advantageous as possible”.

Very well received by readers, our comprehensive last year’s edition of our Open Banking report showcased the nascent landscape of

Open Banking in Europe and the issues standing at that moment in the way of universal adoption. We made our best efforts to shed light

on the functional scope of access to account, effective business and operational models, and standardisation in terms of technology,

legal, and operational matters.

Even more, The Paypers gave an overview of the key issues that come with open access, by asking crucial players in the market such as

banks, consultants, merchants, and fintechs to give more insights into the debate and the most relevant topics that need to be addressed

and solved in order to fully leverage the potential of Open Banking. And, of course, we explored the strategic implications this initiative has

for banks and the changes that it will bring for product creation and distribution. Also, we provided a synopsis of what the new regulations

put forward by PSD2 will entail and how can these be adopted and implemented by the banking industry.

And here we are now, September 2018.

What we see is that Open Banking must have kept its promise, as in January 2018, after more than two years of planning, the Payment

Services Directive 2 (PSD2) kicked off in Europe and the Open Banking ecosystem overall has changed a great deal. The rules saying

that banks must allow you to share your financial info with other authorised providers have now come into effect. Since PSD2 became

effective, driven by consumer sentiment, expectations and demand for new banking products and services, forward-looking banks are now

setting up distribution partnerships with third-party platforms, adapting their existing platforms so that they can easily aggregate data from

external sources.

PSD2 facilitates innovation, competition, and efficiency among banks and other payment institutions, especially around Strong Customer

Authentication, mandatory 18 months after the enforcement of the RTS (Regulatory Technical Standards). Once the RTS is published in

the Official Journal of the EU, scheduled for September 2019, payment service providers, including banks, will have sufficient time to

adapt their IT systems and business models to the new security requirements.

Our goalThe Paypers is committed not only to help all players understand the opportunities Open Banking offers, but also to provide a comprehensive

analysis of the global state of play and the most notable initiatives in the European Union (driven by PSD2), the UK (driven by the Competition

and Markets Authority), and even beyond Europe.

The present edition of our Open Banking Report puts particular emphasis on key topics such as new business models, customer experience,

IT challenges, security, privacy, and consent. These topics prove to be the stepping stones in building the strategic thinking of stakeholders,

who will, in the end, find the best path and choose the right partners to travel across Open Banking. ➔

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The story until nowThe ability to exploit and offer more innovative and more individually tailored propositions is paramount to Open Banking. This initiative

will be the enabler to build new products that enhance the customer experience, notes Nadish Lad from Volante Technologies. For this

to happen, mandated and non-mandated players need to engender a shift in culture towards an agile way of working that encourages

innovation, explains Imran Gulamhuseinwala, trustee of the Open Banking Implementation Entity.

Both in the EU and the UK, Open Banking encourages the entry of new banking and payments competitors in markets perceived to be

competitively stagnant, driving better pricing and innovation. Agile players are already taking advantage of the Open banking opportunities.

ONPEX, for instance, recognised the gap in the current product offering of traditional banks – the company provides a modular platform with

full banking functionalities and offers this as banking-as-a-service to their clients.

No doubt, banks will only survive if they calibrate their business model and stay in tune with the changing environment, indicates Pavlo

Sidelov, SDK.finance. What is more, new revenue streams will evolve, and TPPs – be they banks, telcos, retailers, insurers, or any other type

of company – can benefit from this dynamic environment – if they position themselves in a timely and proactive manner, agrees Mathieu

Barthélémy from Worldline.

We are beginning to see some compelling and innovative propositions develop, including initiatives for helping financial institutions reduce

onboarding time, cost, and complexity, all of which will ultimately help customers, adds Imran Gulamhuseinwala. However, Open Banking-

enabled end-user products commonly noted in the EU and the UK today indicate a predominance of personal financial management (PFM)

applications, new valuable services for their customers, which are meant to increase customer satisfaction, loyalty, and boost revenue

generation. In Belgium, for instance, aggregation will be available to BNP Paribas Fortis and Hello Bank! Customers as of late 2018, with a

progressive enrichment of the offer going forward. In order to provide such services, BNP Paribas Fortis has decided to ‘go open’ and enter

a partnership with Tink to allow for a wide range of aggregation-related capabilities. Nordea, also, has made a proof of concept about the

aggregation of data from several banks.

Furthermore, adds Imran Gulamhuseinwala, SMEs enjoy a fair share of opportunities in Open Banking, specifically when it comes to

cash management. Cash flow management is the lifeblood of all businesses - and particularly for SMEs. Fintech is changing the way

small businesses meet cash flow concerns within their business by adopting digital technologies and tools to assist in the diagnosis,

management, and prediction of cash flows. But, ultimately, who stands to benefit most? The end users, thanks to innovations in customer

experience and new institutional business models enabled by Open Banking application programming interfaces (APIs).

The introduction of PSD2 and Open Banking is accelerating digital change, requiring organisations to undertake a fundamental re-assessment

of their business models. And quickly. What options are available to banks looking to get ahead?

According to Mobey Forum, some banks may choose to take a straight compliance approach to PSD2 and retain their existing role. There are

opportunities, though, to explore new approaches. Banks can choose to be ‘distributors’, leveraging third-party services to enhance their

product portfolio. They can also be ‘producers’ and develop their own services to be distributed by third-parties, extending the reach of their

core products. ➔

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However, if the above don’t give the bank the upper hand in this open economy, the bank’s got other tricks up its sleeve: they can also

leverage and capitalise on easier access to data by becoming information ‘aggregators’ or ‘providers ‘.

They can take the opportunity to act as TPPs themselves and they have the ability to understand what their business customers do with

other competitive banks, and fintechs, explain Mark Hartley and Conny Dorrestijn from BankiFi. Open Banking, Open Data, and GDPR, they

continue, “enable banks to offer their customers much more meaningful services built on consensual access to customer data that can be

combined and analysed to help them choose the right products and services. Moreover, banks could truly act on behalf of the business

customer, rather than simply trying to sell them one of their own manufactured products. Thus, banks can generate fair fee-based income by

charging flexible rates for those services, and offering insights to the fintechs that use the bank’s app store as the last mile to the customer.”

Ultimately, with open banking APIs, a bank’s ‘power to authorise’ could extend beyond payments and into digital authentication and ID,

suggests Marten Nelson from Token. ‘KYC-as-a-Service’ has huge revenue potential for banks that reposition themselves as guardians of

customer identity. With the right open banking platform, banks could dramatically increase the security of digital services everywhere by

performing this service based on their KYC-enrolled customer data. Therefore, banks can quickly reposition for new services and generate

new revenues.

UK leads the wayIn the UK, the revolution began in January 2018, sparked by the UK Open Banking standards intended to stimulate innovation and

competition. The Open Banking reforms were prompted by the UK’s Competition and Markets Authority (CMA), which identified competition

concerns in the retail business and consumer current account markets. The Open Banking initiative in the UK was subsequently broadened

in scope to apply to the same types of payment accounts that PSD2 covers.

Since the Open Banking APIs were first made available on January 2018, the CMA adopted a staged approach to Open Banking to allow

for a smoother and lower-risk implementation of a single API standard.

The movement is coordinated by the Open Banking Implementation Entity (OBIE), which calls the initiative “the future of money” and

boasts: “Get ready for a world of apps and websites, where you can choose new financial products and services from

providers regulated by the Financial Conduct Authority (FCA) and European equivalents.”

This was the first change to occur as part of Open Banking in the UK, with nine of the largest current account providers being required

(mandated) to give registered TPPs access to their customer banking data through open API. This enables third-party software developers

to build new apps, services and solutions that plug into online banking platforms and create the potential for innovative services that make

better use of customer data.

The second release came out on the 7th of September 2018, when the OBIE announced the publication of the Open Banking Standards,

version 3. This update builds on the version of the Standards that was launched in March 2018, giving account providers, who implement

them, a solution that complies with the EU’s PSD2. Whilst previous versions of the Standards covered business and personal current

accounts, Version 3 covers all products with payment capabilities (credit cards, pre-paid and e-wallets) in any currency. ➔

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The next one will build out the full Suite or PSD2 functionality in terms of payments. It will cover not just single immediate payments, but

also future data payments, standing orders and so on. In March 2019, Open Banking UK will release the app-to-app redirection, aimed at

simplifying the consumer journey from the point of view of SCA, allowing biometrics to be used for the first time.

What’s happening in Europe and beyondIn Europe, BBVA launched their API marketplaces even before regulatory mandates. These steps were followed by Nordea, one of the first

banks in Europe to see the potential opportunities offered by PSD2 regulations, which require banks to open up to third parties to offer

services to account holders. Since the launch of Open Banking, more than 2500 developers have registered to test Nordea’s APIs. After the

bank launched nordeaopenbanking.com in 2017, it did not stop there. In June 2017, they invited the first beta testers to their sandbox,

and, since then, there have been hundreds of developers experimenting with their APIs within the sandbox. Furthermore, in November

2017, Nordea published the Open Beta, available for anyone who wants to register to test the APIs and, in December 2017, they connected

the APIs to the production system, which made Nordea the first Nordic bank to offer pilots access to real customer data.

During 2018, the bank has been focusing on improving the developer experience, running a pilot in Finland and, most recently, went live in

Sweden. Nordea’s Open Banking team is now working with APIs beyond PSD2 to introduce a concept where corporate clients would be

able to access their own data via APIs, without a licensed third party being in the middle.

The Dutch ING accelerated this movement by launching its marketplace for SME financing open to external financing providers, thus

expanding its financial asset management services offered to customers.

Furthermore, Rabobank introduced a new Open Banking platform – the RABO Developer Portal, allowing third parties to build on top of the

bank’s digital (API) services and incorporate Rabobank functionality into their propositions. Another new Open Banking initiative of the bank

is Rabo eBusiness, which is a partnership between a traditional bank and a fintech (Signicat). Rabo eBusiness acts as a service aggregator

that provides a distribution channel for new products and services to their customers.

But wait.

Many other markets around the world are also looking to adopt similar principles with the ultimate view of delivering better customer financial

outcomes.

While Europe is at the start of this Open API journey, perhaps some indications of the road ahead can be gained by looking at India’s

digital transformation experience over the past 10 years. The introduction of a digital identity system and an open-API economy have

truly revolutionised India’s payments ecosystem and customer experience and highlighted the transformative potential of Open Banking for

Europe. With Aadhaar, India Stack and UPI, India is now the hotbed of digital innovation and in an excellent position to take forward Open

Banking.

Hot on the heels of Europe, Australia is set to implement Open Banking as early as July 2019. So far, the Treasury Laws Amendment (Consumer

Data Right) Bill 2018 has been tabled in parliament, while USD 44.6 million have been committed over four years by the 2018/2019 Federal

Budget to establish a Consumer Data Right (CDR). Now it is up to the legislators and regulators to decide on the final details, and set up

appropriate data standards. ➔

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Moving in the Asia Pacific, The Monetary Authority of Singapore is pioneering a regulatory framework regime that favours a market-driven

approach, and the API playbook issued by the Authority adds to that claim. On the other hand, Malaysia’s central bank believes that Open

Banking catalyses competition, broadens access, and fosters innovation in the sector. Maybank, for example, has organised hackathons,

and is welcoming fintech companies. Similarly, Thailand enjoys a fintech friendly environment. A local bank, Kasikorn Bank, has recently

launched a +30 million venture fund for startups in the region. Moreover, the Bank of Thailand has encouraged standardisation of a code

payment scheme, initiating a regulatory sandbox environment. In Indonesia, Bank Central Asia has initiated a sandbox environment.

It’s important to point out that...

It’s all fun and games until someone brings standardisation into discussion. PSD2 aims to develop a unified, innovative, pan-European

digital ecosystem for financial products, and uniform processes, systems and interfaces are essential for achieving this goal. However, the

directive leaves open the details of the API that third-parties will use to connect with banks. While the CMA has required British banks to set

up an independent implementation entity called Open Banking Limited, the EBA’s draft RTS for PSD2 specifies only technical framework

conditions and no interface standard.

No doubt, pan-European API (and even cross-bank) standards have yet to be clarified. One thing is for sure, though: the lack of an implemen-

tation entity is a significant gap. To help fill it, multiple standardisation initiatives are aiming to decrease communication complexity between

banks and TPPs. In Europe, several initiatives have been launched to create an open and common API standard for PSD2: the Berlin Group

– consisting of almost 40 banks, associations, and PSPs from across the EU – has defined a common API standard called “NextGenPSD2”

for the use cases specified in PSD2. Initiatives are also being launched in Poland (PolishAPI) and France (STET) by consortia of banks in their

respective countries. In the UK, the OBIE is also working on a common API standard, an initiative mandated by the UK’s CMA in 2016, ahead

of PSD2.

Ultimately and most importantly, the critical success factor for Open Banking is trust and a key driver to building trust is ensuring data is

not lost or stolen, but that it is also only used for the purposes that customers “allow” it to be used for. Consent is a fundamental part of

Open Baking and the key service enabler for trust, point out Mark Hartley and Conny Dorrestijn from BankiFi.

In the context of data processing in Open Banking, consent will need to be explicit, as mandated in PSD2 in accordance with the GDPR.

Banks have to allow your info to be shared, but only if you explicitly give permission to the new provider. However, third-party access to

customer accounts and the associated data will inevitably raise concerns about security and privacy.

As such, privacy, consent, and fraud detection tools will be necessary components of engaging customers and locking in their trust.

As explained by Mike Nathan, ThreatMetrix, banks must ensure the same level of security across all access points including the Open

Banking environment, with the additional check around consent. They also must focus on risk control and put more emphasis on active

risk management and monitoring. ➔

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PSD2 will introduce new waves of fraud in never-before-seen patterns. There will be new attacks on the users of the new payments services,

an increase in “director” and invoice fraud, and new social engineering schemes, explains Richard Harris, Feedzai. Meanwhile, he adds, new

third-party providers (TPPs) will increase transaction volume, and instant payments will decrease the time to make decisions about fraud.

One of the principal concerns around sharing customer data with TPPs is that it can become compromised during transit, at-rest (storage)

or in-use. More significantly, the third-party providers that run their own security controls are now responsible for securely protecting any

shared account-related data they process. If not properly secured, this could lead to potential fraudulent financial activity and reputational

damage for the parties involved. Even worse, for banks, it could severely undermine the trust-based relationships with their customers.

Thus, it is of tremendous importance that any third-party provider that is authorised by the FCA to use Open Banking connections and to

have their business plan, risks, systems, controls, and staff independently reviewed.

Furthermore, it is imperative for organisations to ensure secure communication channels, accurate systems, and “live” data mapping that

enable them to know what data goes out and to whom. Clear and GDPR-compliant processes coupled with appropriate consent explanation

provided for obtaining consent is also becoming a necessity. It is of equal importance that financial institutions ensure that the APIs are secure,

robust, and resilient. Outdated APIs can be an open door to financial fraud; unsupervised machine learning can shut that door, points out Fang

Yu from DataVisor.

Technology for keeping track of consents, its withdrawal, and the right to be forgotten requests, as well as where the information disclosed

goes, is necessary to ensure no one’s information is used without consent, and that data subjects’ rights are enforced appropriately.

ConclusionOpen Banking has arrived, and although it poses challenges for banks to stay competitive, it has also created opportunities for them to bring

their heritage into the modern world. Overall, there is still a long way to go with Open Banking, but a lot of what will help in terms of user

adoption and engagement will be through paying close attention to creating better, efficient, smooth, personalised customer experiences.

Security, a thorough understanding of customers’ needs and, most importantly, trust are essential for banks to survive. It remains to be seen

how the market will evolve, but it certainly is a good time for banks to build on their core strengths, adapt security requirements defined in

PSD2, their IT systems, and business models.

We would like to express our appreciation to Holland FinTech – our endorsement partner who has constantly supported us – and also to our

thought leaders, participating organisations, and top industry players that contributed to this edition, enriching it with valuable insights and,

thus, joining us in our constant endeavor to depict an insightful picture of the Open Banking ecosystem.

Enjoy your reading!

Oana Ifrim

Senior Editor, The Paypers

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9 OPEN BANKING REPORT 2018 • TABLE OF CONTENTS

Table of contents

Management Summary

A View on Open Banking in Europe, UK and Across the WorldThe Current State of Play: Working to Implement PSD2 and Towards Open Banking | INNOPAY and Deutsche BankPSD2 API Services – Why Such a Slow Burn? | Tim Richards, Principal Consultant, Consult HyperionBanking Half Open or Half Closed? | Ralf Ohlhausen, Business Development Director, PPRO GroupThe Progress of Open Banking in the UK and the Learning Points So Far | Imran Gulamhuseinwala, Trustee of the OBIE11:FS Point of View: Will PSD2 Deliver on its Promise? | Amanda Boachie, Research Intern, 11:FSDigital India – How Digital Identity and Open APIs are Driving Payments Innovation | Parth Desai, Founder & CEO Pelican and PelicanPay Towards Open Banking in Australia | Erin Taylor, Research Consultant, Holland FinTechIs Asia Ready to Embrace Open Banking? | Zennon Kapron, Founder and Director, KapronasiaHow Banks Are Preparing for Openness in Europe and Asia Pacific | Asli Seven, Research Analyst Intern, Holland FinTech

Opportunities for Banks and Third Party Providers in Open BankingOpen Banking Means Business | Marten Nelson, Co-founder and CMO, TokenThe Revolution of Open Banking and the New Opportunities for Banks | Mathieu Barthélémy, Product Manager of the Digital Banking Platform, WorldlineExclusive Interview on How ONPEX Positions in the Open Banking and Payment Ecosystems | Christoph Tutsch, Founder and CEO, ONPEXInterview with Volante Technologies on how Companies Can Become PSD2 Compliant | Nadish Lad, Head of Payments Products, Volante TechnologiesOpen Business Banking Is Good Business for Banks and Entrepreneurs | Mark Hartley and Conny Dorrestijn, founding partners, BankiFiSpeeding up the API Journey Is Imperative for Banks’ Success | Pavlo Sidelov, CTO, SDK.financeOpen Banking and TPPs Trigger Banks to Innovate their Corporate Onboarding Processes | Esther Groen, Director, Lead Banking & Payments, and Josje Fiolet, Manager, INNOPAY Mastering Open Banking: How the ‘Masters in Openness’ Create Value | Mounaim Cortet, Senior Manager strategy and Lead for PSD2 and Open Banking, INNOPAYPSD2 Payment Initiation Services: Competition for Card Payments? | Ron van Wezel, Senior Analyst for Aite Group’s Retail Banking & Payments practiceProducers, Distributors, Aggregators: Strategic Options for Banks in the Post-PSD2 Age | Elina Mattila, Executive Director, Mobey ForumMoneyMaster – a Customer-Driven Open Banking Service | INNOPAY Maarten

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Table of contents

Open Banking – Securing Access and Locking in Customers’ TrustSharing Transaction Risk Data Leads to Open Banking Success | Milan Kaihatu, Senior Consultant, and Rob van Meijel, Consultant, INNOPAYBehind the API: Managing Third Party Risk under PSD2 | Richard Harris, Head of International Operations, FeedzaiInterview with ThreatMetrix on How Strong Customer Authentication can Create a Framework for Identifying, Detecting, and Responding to Threats in Open Banking | Mike Nathan Senior Director – Solutions Consulting EMEA, ThreatMetrixAPIs: The New Attack Vector | Fang Yu, Cofounder/CTO, DataVisor

Banks’ Quest for Better Customer ExperiencesThe Anatomy of Aggregation Services | Valentina Caruso, Head of Product Management Cards & Accounts within the Retail & Private Banking division, BNP Paribas FortisSeizing Open Banking Opportunities – Rabobank`s Experience | Daan van den Eshof, Product Manager, Rabobank’s identity solutions, Ali Babakhan, Product Manager, Rabobank’s identity solutions, Desiree van der Geer, Product Manager, API development and Open Banking, Tjeerd Tesselaar, Product Manager, API development and Open Banking, RabobankNordea’s Open Banking Journey – Exclusive Interview | Gunnar Berger, Head of Open Banking, NordeaNeobanks Are Setting the Benchmark in Banking | Jeroen de Bel, Founder & Principal Consultant, Fincog

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A View on Open Banking in Europe, UK and Across the WorldThe UK’s Open Banking regulation made waves in the financial services market, with a particularly powerful effect in the UK and the rest of Europe. Markets beyond European borders are now following closely and looking to adopt similar principles with the ultimate view of delivering better customer financial outcomes. This chapter encompasses the progress of Open Banking around the world.

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This article is part of a joined effort from Deutsche Bank and INNOPAY, titled Unlocking opportunities in the API economy, focused

on how corporates, financial institutions, and fintechs may prosper on the journey from PSD2 to Open Banking.

All of the developments taking place in Open Banking depend on (a minimum level of) harmonisation and agreement of common

standards. This harmonisation allows incumbent and new players to compete and collaborate on a level playing field, bringing their

customers the very best in innovative and convenient products and services. A half-hearted, hesitant, and fragmented introduction of

access to accounts will jeopardise these opportunities for all involved.

Therefore, both traditional and new market players should be taking part in the standardisation initiatives underway, as well as exploring

potential collaborations, be it co-developing API standards or working to provide other essential services such as API testing. There is

ample scope for organisations of all types to realise synergies while positioning themselves favourably in the new innovation ecosystem

that wide- spread use of APIs will usher in.

We shall now set out the current state of play in PSD2 standardisation initiatives in general, and API standardisation in particular, in the

following sections, covering:

• Market scenarios: addressing why the way we implement access to accounts is crucial. A brief summary of potential market scenarios

resulting from PSD2 and the direction in which the market is heading;

• The challenge for banks: a complex environment of PSD2 standardisation, with EU law makers closely involved. An overview and

categorisation of the complex structure of different levels of European standardisation initiatives, including the latest insights on market-driven

API standardisation initiatives and other standardisation initiatives focused on governance and operational matters resulting from PSD2;

• Unlocking opportunities of scale for customers, banks and TPPs by aligning and converging API standards for PSD2. An outline of how

European law makers are seeking to harmonise market-driven PSD2 API standardisation initiatives to realise the benefits of a more

standardised and harmonised approach to TPP access to accounts.

1. Why it is crucial to get right the implementation of “access to accounts” Clearly, access to payment accounts for authorised TPPs will happen under PSD2; the real question is what shape or form it will take.

The various market scenarios that could emerge as a result of these provisions of PSD2 are depicted in Figure 1. ➔

Figure 1: Market scenarios for TPP access to account and Open Banking

The Current State of Play: Working to Implement PSD2 and Towards Open Banking

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13 OPEN BANKING REPORT 2018 • A VIEW ON OPEN BANKING

The horizontal axis refers to the level of openness by banks across Europe, which can be conservative (focus on PSD2 and RTS compliance)

or progressive (opening up account access services beyond what is mandatory under PSD2, contingent on individual business cases).

The vertical axis indicates the level of harmonisation of the communication interfaces and operational connectivity measures provided

by banks. In a fragmented landscape, each bank with a compliance obligation under PSD2 defines its own interface and connectivity

requirements; while in a harmonised landscape, banking communities mobilise and collaborate to facilitate cost-effective pan-European

reach, connectivity, and interoperability.

Where we are now and where we are headingAt present, the European payments and banking market most closely resembles Scenario 1. The industry’s major task, therefore, is to

progress – by collaboration – to Scenario 2, which represents the minimum level of harmonisation and standardisation for industry players

to operate cost-effectively in the new PSD2-compliant payments landscape, making sure that customers and TPPs may start enjoying the

benefits offered by access to accounts through APIs.

Looking ahead beyond mere PSD2 compliance, Scenario 2 has the potential to evolve into Scenario 4, a fully developed Open Banking

ecosystem, in which market players make extensive use of the underlying innovation potential. Banks will be able to bundle services

around client information assets – beyond just those relating to payment accounts – creating incremental value for customers. This era of

Open Banking is already unfolding, driven by regulators in some countries and regions, and emerging by market appetite in others (see

Figure 2).

This will drive new financial products and services on the one hand, and enable new business models, partnerships, and revenue models

to emerge on the other. To achieve this, further collaboration will be required of the industry. Alternatively, the regulator may in due course

decide to require the industry to take this next step.

Hurdles in the way of achieving viable conditions for access to accountsThe first objective of all market players should be to move to Scenario 2, where access to accounts is offered via APIs at a reasonable

level of standardisation. This would represent a great leap forward for the payments market, and there will be many hurdles that need to

be overcome – regulatory, security, and technical – on the way to realising it.

As a starting point, current API models will need to be refined or adapted to accommodate particular market player interests, or specific

use cases. It is also not yet clear whether certain types of payment and payment-related transactions can be offered over APIs.

These include future-dated payments or standing orders where the settlement amount at maturity might be less than the nominal amount.

Terms of credit for API-mediated payments will also need to be considered, alongside benefits and protections for payments customers to

incentivise them to choose these over credit or debit card payments. The circumstances and terms under which (commercially valuable)

information about customers’ available credit lines may be disclosed is another area for discussion. The PayLater Initiative being

launched by the Berlin Group, SWIFT, and some banks, allowing push payment customers credit to make their payments, shows this is an

area in which work is currently being carried out. ➔

The Current State of Play: Working to Implement PSD2 and Towards Open Banking

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In view of these current developments, corporates, particularly e-merchants, should be co-operating closely with banks and fintechs – if

needed through trade associations, user groups or conferences – to communicate their use cases, related requirements, and desired user

experience.

Latin America

– Mexico passed a law regulating fintechs on March 10, 2018. The law permits Open Banking, or the sharing of user information by financial institutions through public APIs. The law was crafted in general terms, and key details will be determined in the coming months by banking and securities regulator CNBV, the centralbank and the finance ministry

– Brazil is in the early stages of marketassessment.

North America

– US’ Consumer Financial Protection Bureau (CFBP) has pushed for moresecure data access as alternative to screen scraping

– NACHA API standardisation working group established with the aim of developing an “API Playbook”, which will serve as a tool to assist industry stakeholders with the creation of a standardised API ecosystem that can enhance support of the payments and business needs of industry participants

– Several US banks have launched Open Banking Developer Portals and APIs

– US Treasury Department published a report aimed at fostering innovation in the lending, payments and wealth management industries, including guidance on Open Banking and sharing of financial data

– Canada’s government is set to conduct a review into the merits of introducing an Open Banking regime which would give consumers the ability to share their financial data with third parties.

Africa

– PSD2 developments are being closely followed, South Africa may follow suit

– API banking use cases for financial inclusion are gaining traction in Nigeria.

Europe

– PSD2 regulates banks offering online accessible payments to enable authorised TPP access to account for account information and payment initiation services

– UK Competition and Monetary Authority (CMA) regulated 9 largest UK private banks to open-up using APIs and to form an Open Banking Implementation Entity. Scope of API access is larger than PSD2 and also includes generic bank information

– Swiss Open Finance API (SOFA) project aims to create a common API and a standard for the Swiss financial services industry.

Asia

– Monetary Authority of Singapore (MAS) is pushing for a lightweight regulatory framework regime, favouring a market-driven approach, and supports APIs. It has published a Playbook with guidelines for banks and is currently exploring an ASEAN-wide industry sandbox with the help of the World Bank and IFC

– Hong Kong Monetary Authority (HKMA) plans to regulate tier-1 banksto open-up APIs. The focus is on a wider set of retail banking products

– Malaysia Digital Economy Corporation (MDEC) is tasked with scaling the local fintech ecosystem. Malaysia’s central bank views Open Banking as a key lever for efficiency, access, innovation and competition. Implementation group will shortly be put in place to work on regulatory framework

– There are numerous Open Banking related initiatives in India, China, South Korea, Thailand, Cambodia and Indonesia.

Oceania

– Australian Treasury Department is pushing framework of the overarching Consumer Data Right and for application of the right to Open Banking, with phased implementation from July 2019 starting with the major banks. All remaining banks need to follow within 12 months. Australian Competition and Consumer Commission (ACCC) empowered to adjust timeframes if necessary.

– New Zealand banks and fintechs have come together for an Open Banking pilot, headed by Payments NZ. The partnership will develop and test two payment APIs, “account information” and “payment initiation”, and is expected to conclude near the end of 2018. Goal of the pilot is to build towards shared structure for APIs and come to consensus on what a set of common APIs should look like.

Figure 2: Important global Open Banking developments

Fintechs should also engage closely with the various current API standardisation initiatives, both to voice their own requirements and to

build their technological know-how and customer experience into the foundations of the API development.

Regulators and governments can contribute by driving open standards, and – in order to minimise the friction of two-factor authentication

that could potentially jeopardise push payment uptake – by allowing a risk-based approach to customer authentication. Two-factor

authentication must be applied equally to push payments and credit card payments, along with exemptions established in cases where

the merchant is applying a risk-based approach and taking related commercial risks. Governments and regulators themselves should also

encourage central and local government departments to use API services, and allow local API services to be accessed globally. ➔

The Current State of Play: Working to Implement PSD2 and Towards Open Banking

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15 OPEN BANKING REPORT 2018 • A VIEW ON OPEN BANKING

Finally, banks should be at the heart of API standardisation initiatives; building their API strategies on multiple levels and collaborating with

other organisations to create API-enabled services for corporates, and also for retail customers, as well as exploring the many possible

uses of APIs within their own organisations. Ideally, in an open payments market, there would be a single message- and communication

interface- standard for innovative and trusted transaction services enabled by TPP access to accounts.

The steps banks take should go beyond mere regulatory compliance, as they are the first steps into an entirely new world of financial

services. While good progress has already been made in terms of cooperation and alignment, further collaboration is still required in

order to reach Scenario 2. The alternative would be undesirable for all, and the real possibility of alternatives Scenario 1 and Scenario 3

underscores how imperative it is for the industry to achieve, at the very least, Scenario 2.

To achieve said scenario, a relatively complex landscape of standardisation initiatives, with different origins and aims, has sprung up in Europe.

Current landscape of standardisation initiativesMost PSD2 API standardisation initiatives were initially local in nature. This was largely driven by the tight deadlines for local banking

communities to comply with PSD2 and the RTS. The Berlin Group’s NextGenPSD2 initiative is the only API standard that has been cross-

border from its very inception. Indeed, the Berlin Group and STET are now in advanced convergence discussions and have agreed to full

alignment on any future developments. This means that harmonisation of the API landscape for PSD2 – that seemed until recently a far-off

goal – is now at last clearly in view.

It is interesting to note that the various PSD2 standardisation initiatives in Europe, mostly local in origin and focus, are nevertheless having

a wider geographical influence on the global move towards Open Banking, by setting clear precedents for international standardisation

organisations to follow in other regions across the world that are closely following the progress made.

Standardisation organisations such as BIAN, NACHA, IFX, ISO, and W3C5 are organising themselves to collaborate on Open Banking

APIs that go beyond the mere functionality foreseen for PSD2 services.

Figure 3 below shows the complex landscape of local and cross-border standardisation initiatives that have sprung up, by the focus of

their work. ➔

Figure 3: Categorisation of standardisation initiatives related to PSD2 and beyond

The Current State of Play: Working to Implement PSD2 and Towards Open Banking

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16 OPEN BANKING REPORT 2018 • A VIEW ON OPEN BANKING

2. The challenge for banks: a complex environment of PSD2 standardisation, with EU law makers closely involvedAs said, PSD2 standardisation is a complex environment, with seven interconnected stages (see Figure 4). To help signpost our readers, in

the following we provide a short summary of the relevant developments, origins and aims of each of these stages of PSD2 standardisation.

Figure 4: Seven stages of PSD2 standardisation

Stage 1: The European Commission’s vision rolls out slowly across member statesEU member states’ transposition of PSD2 into national law is progressing, albeit at an unequal pace. While a number of member states

– including Austria, Belgium, the Czech Republic, France, Germany, Italy, and the United Kingdom – have all transposed PSD2 into their

national law, others – including Poland, Portugal, Spain and the Netherlands – remain in the process of doing so.

The majority of members will have completed transposition by the end of 2018, although some will only be ready to do so in 2019. In the

meantime, the market is sensibly proceeding with preparations for a future in which all member states will have transposed and implemented

PSD2. ➔

The Current State of Play: Working to Implement PSD2 and Towards Open Banking

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17 OPEN BANKING REPORT 2018 • A VIEW ON OPEN BANKING

Stage 2: The European Banking Authority fleshes out the legislators’ intentionsThe EBA was mandated to issue six Guidelines under PSD2 addressed to market actors, to local competent authorities of member states

or to the EBA directly, and to develop and submit four sets of RTS and one set of Implementing Technical Standards for adoption by the

European Commission. All have now been finalised, although application by the competent authorities in the member states has not

been completed yet.

The most impactful of all is the RTS on SCA and CSC, which was adopted by the EU Commission on 27 November 2017 and published

in the official Journal of the EU on 13 March 2018. The RTS will apply as of 14 September 2019, allowing banks and TPPs an 18-month

implementation period.

The version of the RTS adopted by the EU Commission contained significant changes to the final version proposed by the EBA which was

overruled in this process. In particular, they provide that banks which implement dedicated interfaces will have to comply with a number of

additional requirements.

The EBA released a Consultation Paper on Draft Guidelines on 13 June 2018 (subject to consultation) as well as an Opinion Paper on the

implementation of the RTS on SCA and CSC. The former clarifies a number of issues relating to the criteria for banks being granted an

exemption from the requirement to have a fall-back option for dedicated interfaces. The EBA suggested the following conditions must be

met to benefit from an exemption:

1. The dedicated interface should comply with all the obligations for dedicated interfaces as set out in the RTS.

2. It should have been designed and tested in accordance with the RTS to the satisfaction of TPPs.

3. It should have been widely used for at least three months by TPPs to offer account information services and payment initiation services,

and to provide confirmation on the availability of funds for card-based payments.

4. Any problem related to the dedicated interface should have been resolved without undue delay.

A suitably designed standard API should ensure that all four of these essential conditions are met, allowing an institution that has adopted

it to gain an exemption from having to offer a fall-back option in addition to its dedicated interface (involving significant additional cost and

change work).

The EBA’s Opinion Paper, on the other hand, defines the scope that APIs delivering access to accounts will have, including standing

orders, future-dated payments and cancellations, and thereby addressing some of the concerns previously voiced. Following this Opinion,

a more flexible approach may also be taken on the redirect model of API interaction. The Opinion says this should not in itself be regarded

as an obstacle to TPPs providing services to customers, and will only be considered one where a bank implements it in a manner that

is restrictive or obstructive to TPPs. While the embedded model of API interaction certainly provides a more streamlined and convenient

customer experience, the redirect model may afford customers the higher level of trust as they only need to provide their credentials when

being present in the digital environment of their own bank. ➔

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18 OPEN BANKING REPORT 2018 • A VIEW ON OPEN BANKING

API interaction models: embedded, redirect, and decoupledThere are three interaction models to provide access to accounts for TPPs, reflecting different approaches to how a customer can identify,

authenticate, authorise, and use a particular service via a TPP. The models are: the embedded model, the model using redirection, and

the decoupled model.

The last is more a variation of the embedded and redirect models. Decoupled means that the customer authorisation or authentication

happens through a different channel and session. This is necessary where a credential cannot be transmitted (when it is based on biometrics,

for example) and for many new payment devices (such as wearables).

The embedded model allows the TPP the same access to the account as the customer (via the sharing of personalised security credentials).

While this is straightforward, concerns have been raised by some market participants about the security risks of this approach.

In the redirect model, the TPP opens the session, giving information about the payment instruction, and then hands it over to the customer

who authorises the payment as usual with its bank. The bank verifies and accepts the customer’s payment authorisation, executes the

payment, and hands the session back to the initiating TPP.

Views appear to differ between different member states as to whether the redirect model may be used as the sole means of complying with

the RTS, or may only be offered as one of the options.

Stage 3: The European Central Bank lays the foundations for an integrated push payment market under PSD2In November 2016, the Euro Retail Payments Board (set up by the European Central Bank) established a working group with the aim of

defining a common set of technical, operational, and business requirements for developing an integrated market for payment initiation

services (the technical term for that group of new services that will include push payments). The working group completed detailed work

on standardisation of PSD2 certificates for TPP identification based on eIDAS, harmonisation of registers and establishment of directory

services, and event management and dispute resolution between banks and TPPs.

Stage 4: The European Commission invites a broad spectrum of market players to choose criteria and evaluate standards for APIs used for PSD2While the Euro Retail Payments Board’s working group clarified many aspects of PSD2, the European Commission subsequently invited

market players to establish a European group with the express purpose of evaluating API specifications, and identifying those features and

functionalities that an API must provide to satisfy the needs of all market players.

In response to this, the API Evaluation Group was formed, aimed at API specification convergence at a European level and to help harmonise

market practices, as well as acting as a source of guidance to market participants and competent authorities (for more information on its

deliverables and time horizon, please refer to its Terms of Reference). It also intends to publish a list of recommended API functionalities,

which it believes API initiatives should support to ensure that the dedicated interfaces banks adhere to regulatory compliance requirements

and that these will be widely used by TPPs. ➔

The Current State of Play: Working to Implement PSD2 and Towards Open Banking

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19 OPEN BANKING REPORT 2018 • A VIEW ON OPEN BANKING

Stage 5: Some market-driven API standardisation initiatives clarify technical requirementsNeither PSD2 itself, nor the RTS, cover the functional and technical details of the dedicated interface that TPPs will use to connect with

banks. As a result, market initiatives have emerged to fill in these gaps. We note that current API standardisation initiatives for PSD2 in

Europe quite understandably tend to focus on ‘getting the basics right’ for PSD2. That is, they focus on creating API specifications for the

services required under PSD2 and setting up specifications for operational aspects of access to accounts (e.g. sandbox/testing, directory,

event/dispute management). In addition, commercial solution providers are complementing this by offering banks and TPPs the required

capabilities for compliance ‘as a service’.

Noteworthy from the point of view of local collaboration are the CMA Open Banking API (UK), STET API (FR), and the API specifications

published by the Slovak, Czech and Polish banking associations respectively. There is also the Swiss Corporate API (albeit that

Switzerland is not an EU member state and need not comply with PSD2) that aims to build a central, secure API banking platform

accessible to customers, banks and TPPs, saving banks the cost of building their own API infrastructures.

In addition to local collaborations, the Berlin Group – which brings together over 45 major players in the payments industry – has also

published its “NextGenPSD2” API standard. This initiative has participating organisations in Austria, Belgium, Bulgaria, Croatia, Denmark,

Finland, France, Germany, Ireland, Italy, Latvia, Malta, the Netherlands, Norway, Poland, Portugal, Romania, Sweden, and other parts of

Scandinavia, Spain, Switzerland, and the United Kingdom. The API standards of the Berlin Group and STET are now closely aligned, to

the extent that they are practically converging.

To allow this to progress and roll out further, market players are urged to continue to work together to ensure specifications are ready ahead

of the projected RTS implementation date of September 2019. To this end, the Berlin Group will publish its updated standards at the end

of July 2018, taking into account the latest opinion published by the EBA of what it believes is required by the RTS for access to accounts.

Stage 6: Other market-driven initiatives work on other aspects of standardisationFor access to account to work at scale, the market also needs a centralised PSD2 directory, as recognised by PRETA’s Open Banking

Europe (OBE) initiative, and also by ETSI.

Under PSD2, each local competent authority will publish data using its own formats, terminology and timetable. The PRETA OBE directory

will harmonise these into a central, standardised, trusted, machine-readable repository where all TPPs across Europe may list their contact

information, enabling banks to notify them of changes and contact them in case of incidents. Similarly, it will also list operational information

from banks for TPPs, allowing them to find the correct location of documentation and end points for each bank, bank brand and service.

Thirty financial institutions and industry service providers have already joined the directory which is available to participants for testing.

Until recently, it appeared that PRETA would be the only operational central directory service available. However, in June 2018, Mastercard

announced it is also developing a pan-EU directory service, which will include fraud monitoring, dispute resolution services and a

connectivity hub. ➔

The Current State of Play: Working to Implement PSD2 and Towards Open Banking

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20 OPEN BANKING REPORT 2018 • A VIEW ON OPEN BANKING

Meanwhile, in May 201816, ETSI had completed a standard for EU qualified certificates as defined in the eIDAS regulation that

meets secure communication requirements under PSD2 and standardises the required data attributes including the payment service

provider’s authorisation number, its PSD2 role(s) and its local competent authority.

Stage 7: An ecosystem of complementary services is emergingHowever, while the interface is essential to enable TPP services to emerge at scale and at relatively low cost, there are many more

business opportunities in the technical, functional, operational, and governance domains, both for PSD2-compliant services and services

enabling Open Banking ecosystems (see Figure 5).

Figure 5: New business opportunities for market players beyond PSD2 compliance

These include services facilitating operational compliance, such as registry services (see above), and those providing testing facilities,

a support desk, transaction/fraud monitoring, interface specification documentation and change management. We can therefore expect

market players to position themselves as service providers for PSD2 compliance, as well as potential enablers of innovation in an Open

Banking ecosystem. While these competitive dynamics will drive innovation in the emerging open payments market, both PSD2 access to

account services and Open Banking services require interoperability and reach to gain traction at scale. Unlocking opportunities of scale

for customers, banks and TPPs by aligning and converging API standards for PSD2

Defining an interface standard for PSD2 will enable industry actors to socialise associated costs by sharing effort and insights during

the development phase. Such a standardised interface is in turn important to enable TPP services for payment initiation and account

information to emerge at scale and at relatively low cost. Furthermore, if industry players collaborate on PSD2 standardisation, the need for

further regulatory intervention – similar to the SEPA end-date regulation – could be avoided.

The API standards so far put forward by the various initiatives differ most significantly in the data structure they each support (including the

exact fields they include), and in the interaction models enabling payment service users to authenticate and authorise TPP access, and/or

payment transactions initiated by a TPP. ➔

The Current State of Play: Working to Implement PSD2 and Towards Open Banking

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21 OPEN BANKING REPORT 2018 • A VIEW ON OPEN BANKING

The Slovak API standard and the Berlin Group’s NextGenPSD2 standard support both JSON and XML data structures (albeit only as

options). The other initiatives mentioned in this paper support JSON only. In terms of interaction models, STET’s and the Berlin Group’s

NextGenPSD2 standards both support multiple models in addition to the redirect model, i.e. also an embedded model and a decoupled

model. The other initiatives only support a redirect model.

As explained earlier, STET and the Berlin Group are in talks about converging their respective API standards, while alignment has also

recently commenced with the Polish API. This gives hope to the industry and market that API standardisation for PSD2 is close to complete,

ensuring Scenario 2 can be realised, and a minimum supportable ecosystem established for access to accounts to commence and be

deployed at scale by banks and TPPs and taken up by customers

The Current State of Play: Working to Implement PSD2 and Towards Open Banking

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22 OPEN BANKING REPORT 2018 • A VIEW ON OPEN BANKING

Consult HyperionPSD2 API Services – Why Such a Slow Burn?

As many commentators have noted, the introduction of PSD2

APIs hasn’t really stirred the wave of competition, innovation, and

new services. There are many reasons for this, including a lack

of API standardisation, no common security architecture, and

entirely reasonable bank concerns around their liability if anything

goes wrong.

However, in the one country where there is some level of

standardisation – the UK – there is evidence of services being

created. Currently, there are 32 TPPs registered in the UK alone,

potentially providing services that range from the boringly bland to

the downright worrying. Out of this, however, we can get an early

indication of how PSD2 APIs are going to be used in the market

when security concerns are addressed.

The limits of PSD2 API securityWe shouldn’t be surprised at the slowness of the response –

many banks missed the January 2018 deadline for having their

APIs available and there are no common definitions such that,

in theory, all 6,000 plus banks in the EEA could publish different

interfaces. It’s hard to achieve any level of standardisation or

cooperation in such an environment.

On top of that, there are concerns about the security of the

processes involved. Just as PSD2 demands that banks open

up APIs but doesn’t concern itself with the details, it also

expects high levels of security on those APIs, but fails to be

specific enough to allow the creation of a common security

architecture, leaving banks and TPPs scrabbling about to find

common ground.

Who’s a TPP?As it stands, a lack of a centralised register of TPPs or the eIDAS

certification process to identify TPPs opens up risks in the

process. For example, if a TPP has its authorisation withdrawn,

it’s unclear how this would be communicated to all of the parties

affected – and a bank allowing a payment or account information

access to an unauthorised TPP would be in breach of the directive.

Beyond this, these types of problems open up the possibility

of fake TPPs intercepting the authentication process, and

orchestrating attacks on the ecosystem. At this critical point in

the development of Open Banking, this kind of attacks could

serve to undermine the credibility of the processes and risk

permanently damaging consumer confidence in PSD2 services.

Put into perspective, in the worst case, a TPP must interface to

unique APIs for every bank and manage a unique security and

identification process with every bank and there will still be a risk

of TPP impersonation. Given this, it will be a long time before

PSD2 initiated payments are a realistic interoperable competitor

to existing card payment schemes.

Beyond API securityIf all of this wasn’t problematic enough, there are other problems

around the PSD2 payments service. The directive only specifies

the payment initiation process, including strong customer

authentication, and consumer protection. While this is valuable,

it is far from a complete payments service and leaves open a

whole range of critical operational and technical functions, such

as clearing, settlement, disputes, and collections.

In essence, the whole governance process around PSD2 API

payments is undefined and now the participants in the payment

process are expected to sort everything out on a bilateral basis.

It’s not really credible to expect a single TPP to interface to

multiple banks via different APIs, including bank-specific mutual

authentication processes – and then support changes to those

APIs on a rolling basis.

Where payment initiation APIs are used, it’s likely to be either in

isolated use cases such as payroll, benefits disbursement, and

remittances or where the business offering PSD2 payments has

a strong brand, which can be used to convince consumers or

businesses to trust the process. ➔

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23 OPEN BANKING REPORT 2018 • A VIEW ON OPEN BANKING

About Tim Richards: T im Richards has over 25 years’ experience designing secure smart card solutions across payments, mobile, transit, identity, passport, healthcare and loyalty solutions covering both issuance and transaction processing. What he hasn’t seen in the industry probably isn’t worth knowing about.

About Consult Hyperion: Consult Hyperion are an independent consultancy. We hold a key position at the forefront of innovation and the future of transactions technology, identity and payments. We are globally recognised as thought leaders and experts in the areas of mobile, identity, contactless and NFC payments, EMV and ticketing.

www.chyp.com

Tim RichardsPrincipal ConsultantConsult Hyperion

This doesn’t mean card payment schemes can afford to rest on their

laurels, however – even if only a small number of retailers offer these

direct to account payment services this could still take significant

volume away from card payments.

Opening up API servicesDespite this, we are reasonably optimistic that these issues will be

eventually solved. In the UK, the OBWG has managed to specify

APIs and a common security and authorisation process, and we can

see TPPs registering. Given the wider payment governance issues,

it’s not surprising that most of the initial services will be based

around account information. In fact, screen-scraping, which is the

closest equivalent service to Account Information Service Providers

in operation today, is specifically banned under PSD2 when strong

customer authentication comes fully into operation in September

2019, so there’s an immediate need to address that requirement.

Therefore, it’s no surprise to see that budgeting applications are

among the first to be being rolled out – providing customers with

aggregated account information and helping them to manage their

budgets most efficiently is an obvious approach. We can also see

that loyalty and risk profiling services are being prepared as well as

some focusing on small businesses.

Successful – eventuallyThe example of the UK shows that TPPs will register and provide

services if they have some certainty around how the technical and

security requirements should be supported. It’s not that there aren’t

willing players out there in the market, it’s more that the pathway to

achieving success is still unclear.

As a consequence, the rollout of PSD2 services will be patchy

and inconsistent. While this is disappointing and isn’t the instant

explosion of new services that many had hoped for, all is not lost.

As long as care is taken to avoid major breaches and a loss of

consumer confidence, the development of consistent security

protocols and common governance processes will eventually allow

the full potential of Open Banking to be revealed

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25 OPEN BANKING REPORT 2018 • A VIEW ON OPEN BANKING

PPROBanking Half Open or Half Closed?

It‘s not about optimism or pessimism if you see banking half

open or half closed, but a matter of which country you are living

in. Several countries, mainly in Northern Europe, enjoyed open

banking for more than a decade, whilst others were closed up

to now. Some because their banking lobby managed to protect

it well, others because their card penetration is so high, like

in the UK for example, that there was not much demand for

anything else so far.

Is PSD2 opening or closing EU banking?The EU is now harmonising this situation with PSD2, forcing

all banks in Europe to open up to a certain extent. This is good

news for the people in the countries, where banking was closed,

but bad news for the more advanced ones, where banking

was already wide open and is now closing down again to the

mediocre standards proposed by the infamous RTS (regulatory

technical standards), which empower banks to make Third Party

Providers (TPPs) dance to their tune.

Originally, PSD2 was not meant to close, but to secure the previ-

ously uncontrolled open banking by a) regulating and supervising

TPPs and their systems, b) limiting access to authorised TPPs

only, c) imposing liability insurance upon them, and, last but not

least, d) adding secure customer authentication (SCA) to de-risk

credential sharing.

Not surprisingly, banks are trying to open their doors just a

little crack, and taught everybody a lesson in salami slicing.

Lobbying every bit of subsequent PSD2 specifications such as

RTS, guidelines and opinions, they managed to dilute the law’s

original intention, and are now at the verge of getting it all their

way. What is surprising, however, is that the European regulator

(European Banking Authority, EBA) seems to endorse this,

despite being well aware of the negative impact it will have on

end-customer products.

TPPs fighting the windmillsOf course, TPPs are battling hard to get this situation improved,

for example via the API Evaluation Group, which the European

Commission created in early 2018 to give the market some voice.

Unfortunately, that is also at the mercy of the banks and with their

public scaremongering, they even got the consumer lobbyists on

their side in trying to keep banking as closed as possible. This is

very unfortunate, because the end-user potential for value added

services is huge, and so will the damage be to existing services,

unless common sense prevails in the end, which I sincerely hope -

still.

Take a look at the telecoms industry and how its deregulation

enabled competition to a point where even international calls

merely cost a penny and almost everybody can now have and

afford broadband internet. Today, we could not imagine living

without the myriad of value-added services that came with it. I

can vividly remember the incumbents’ resistance at the time, but

fortunately, they did not have such a strong lobby and regulators

rather supported the incoming challengers.

Taking the customer’s viewPSD2 and RTS leave room for interpretation and TPPs, banks

and regulators have different views and opinions. In the end,

courts may have to decide, but a lot of time and money could be

saved by simply taking the customer’s perspective and allowing

the necessary functionality for good products, which is what we

really need. Therefore, dear banks and regulators, please take

the view of our (joint) customers and:

• do not force them getting redirected to your websites, which

adds unnecessary screens and clicks and ruins the TPP user

experience (make it an optional feature for those who like it,

but not a mandatory obstacle for those who don’t);

• do not hold back available balances from payment initiation

service providers (PISPs), which customers want to see before

choosing an account to pay from;

• do not hold back non-execution risk data from PISPs, because

otherwise merchants have to wait a day or two before sending

off the purchased goods;

• listen to merchants’ transaction risk analysis to avoid bothering

users with unnecessary SCAs; ➔

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26 OPEN BANKING REPORT 2018 • A VIEW ON OPEN BANKING

About Ralf Ohlhausen: Ralf Ohlhausen, MSc in Mathematics and Master of Telecommunications Business, has over 25 years’ experience in ecommerce, financial services, mobile telecoms and IT. Ralf is responsible for expanding the company’s portfolio and global reach, as well as developing new business areas and partnerships.

About PPRO: PPRO enables integrated electronic payment processing on a global scale spanning the entire payments value chain from acquiring through processing, collection and settlement. Positioned as ‘The Payment Professionals’, PPRO acts as a B2B payments hub, connecting PSPs and other merchant aggregators, such as acquirers and processors, with local payment schemes.

www.ppro.com

Ralf OhlhausenBusiness Development DirectorPPRO Group

• let PISPs add or remove beneficiaries from the user‘s white-list

to improve ease of use;

• provide the required user identity data to avoid fraud;

• let account information service providers (AISPs) do the strong

customer authentication (SCA) for the 90-day consent renewals

to avoid separate SCAs every 3 months for every single bank

aggregated;

• let AISPs access more than four times per day to enable real-

time alerts rather than up to 6 hour delays;

• let AISPs access non-payment accounts data, which is actually

the majority of what users want to see;

• put enough contingency in place to ensure continuation of TPP

services at all times.

Most importantly, I would like to urge the API standard initiatives to

support all that, because otherwise banks couldn’t offer it, even if

they wanted to.

It would be a great shame if banks got away with denying their

customers all of these functionalities, but they cannot resist the

wind of change forever and should remember Gorbachev’s wise

words: “Those who are late will be punished by life“. Customers

will vote with their feet if banks and their authorities try to hold back

services available elsewhere, or – even worse – deprive them of

some they enjoyed already.

For once, Europe is ahead of everyone else, so let’s not give up

that lead and let’s not waste our time waiting for courts or PSD3!

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27 OPEN BANKING REPORT 2018 • A VIEW ON OPEN BANKING

The revolution began in January 2018, sparked by the release of the UK Open Banking Standards intended to stimulate innovation and

competition. With Open Banking, consumers can choose to authorise registered FinTech companies to access their banking data, in

real-time, including transactions and balances. The Open Banking Standard has been designed and implemented by the Open Banking

Implementation Entity (OBIE). Open Banking has been described as “the future of money” and the OBIE website says, “Get ready for

a world of apps and websites, where you can choose new financial products and services from providers regulated by the Financial

Conduct Authority (FCA) and European equivalents.” We spoke to Imran Gulamhuseinwala to tell us more about Open Banking and to

give us a glimpse into what a “powered by Open Banking” future might look like.

What is the progress of Open Banking in the UK and what are the learning points so far? “The Open Banking Implementation Entity (OBIE) is the body set up by the Competition and Markets Authority (CMA) in 2016 to deliver

open banking. It is governed by the CMA and funded by the UK’s nine largest banks and building societies: Allied Irish Bank, Bank of

Ireland, Barclays, Danske, HSBC, Lloyds Banking Group, Nationwide, RBS Group, and Santander.

We were the first Standard to have a live API in live production as of 13th of January this year. However, January 2018 is just the start –

the functionality is a Minimum Viable Product (MVP), meaning that it works, and that what we have out in the market is a safe and secure

example of what an open banking API is. What is more, it has good AIS (Account Information Services) functionality that covers personal

current accounts and business current accounts.

In terms of timelines, it won’t be until 2019 that we expect to see the “killer app” – however, things are definitely moving in the right direction.

Moreover, I think that open banking is a world first and ewe are beginning to see signs of a meaningful impact in the market.

Much work remains to be done. January’s release was just one of four releases that will take us all the way through to September 2019.

The second release was published on 7 September 2018, when the OBIE announced the publication of the Open Banking Standards,

version 3 - which builds significantly on the version of the Standards that was launched in March 2018, giving account providers, who

implement them, a solution that complies with the EU’s Second Payment Services Directive (PSD2). Whilst previous versions of the

Standards covered business and personal current accounts, Version 3 covers all products with payment capabilities (for example, credit

cards, pre-paid and e-wallets) in any currency. ➔

Interview with Imran Gulamhuseinwala OBE, Trustee of the Open Banking Implementation Entity (OBIE)

This is a remarkable project; one with the potential to change retail banking forever. If we get it right we will for the first time anywhere in the world, put the customer in control of their data, their privacy and their finances. It is difficult to overstate just how revolutionary Open Banking could, and should, be.

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28 OPEN BANKING REPORT 2018 • A VIEW ON OPEN BANKING

Over the last 18 months, much has been achieved. The UK banking industry has started to adopt the Standard, and we are leading the

way globally. There is still a long way to go and we are now looking forward to the next two releases. The next one will build out the full

suite of PSD2 functionality in terms of payments. It will cover not just single immediate payments, but also future data payments, standing

orders and so on. And then, in March 2019, we will release the app-to-app redirection, which will really simplify the consumer journey

from the point of view of Strong Customer Authentication (SCA), allowing biometrics to be used for the first time.

You mentioned the full suite of payments. Does that include getting a guaranteed payment if you use open banking with the TPP? Will they get a guaranteed payment?The UK is fortunate enough to have a real-time settlement system, which is Faster Payments. The API puts a payment on to the past

payments track, enabling the receiving bank to see in real-time that it is, effectively, a guaranteed payment.

We are currently working on increasing the functionality of the API to provide a very granular status of payments. This result might actually

turn out to be in one of the two pending releases - the third or the fourth - we haven`t quite decided on that. But it will tell the PISP exactly

where in the payment process the payment instructions sit- and because of Faster Payments all this happens very quickly.

In terms of the status of payments, confirmation of funds, these are critical things for adoption and we’re very happy to go beyond PSD2,

where the real end-user need lies. As an example of that, we are also building refund capability into the APIs, which is something that

merchants have told us that they need. In some sectors, as much as 25% of all card payments are reversed – it’s what we call “chargeback”.

Therefore, if open banking pushes payments from banks, this is going to compete with cards. And we need to have the ability to offer the

equivalent of chargebacks (refunds).

The Standard setting process is complex. We’re very prescriptive with our standards and have a very intense governance process to go

through. Compared to other European Standards, which have more flexible requirements, our Standards are very tight and prescribed;

however, the Standard setting process isn’t really the hard bit. The hard bit is the implementation of those Standards by the banks and

that’s where we are very different from Europe. We actually have an Implementation Entity and that Entity is designed to support both

ASPSPs, as well as TPPs, in the implementation of those standards. And it’s my role as Trustee and the powers given to me by the

Competition and Markets Authority to help, support and mandate the banks to implement these Standards. ➔

Interview with Imran Gulamhuseinwala OBE, Trustee of the Open Banking Implementation Entity (OBIE)

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29 OPEN BANKING REPORT 2018 • A VIEW ON OPEN BANKING

Could you mention some examples of successful new services being launched off the back of open banking, specifically for the consumers and the SMEs market? What are some first success stories from mandated banks and non-mandated banks?The ability to offer more innovative and more individually tailored propositions is paramount in open banking. Mandated and non-

mandated players need to engender a shift in culture towards an agile way of working that encourages innovation. We are beginning

to see some compelling and innovative propositions develop, including initiatives for helping financial institutions reduce onboarding

time, reduce cost, and reduce complexity, all of which will ultimately help customers. What’s more, we are witnessing a lot of activity

around helping customers automate affordability checks, income verification, and suitability requirements for everything - ranging from

mortgages to savings products. Looking ahead, I am confident that, throughout 2019, we’re going to see prominent, mainstream “killer

apps” coming out.

Aggregation services were the first to be developed in open banking. Yolt, for example, gives you an oversight of your current and

savings accounts, plus credit cards, on a single interface. It also sends you insights into how you’re spending your money and what your

major expenses are. The platform allows you to manage your bills and subscriptions – you can see your debts, how much you’ve paid

previously, and any linked transactions. If you’re looking for a better deal, it also offers a comparison service.

Moreover, an area where we’ve seen a lot of activity in the UK market is how FinTech can help customers unbundle overdrafts. Actually,

providing overdrafts independently from banks is an area where competition needs to occur. I’ve seen one FinTech providing overdrafts

50% to 90% cheaper than the high street banks - adding real value there.

On the SME side, in the UK we have an innovation prize process called The Open Up Challenge, managed by Nesta’s Challenge Prize

Centre (announced in February 2017). It is part of the Competition and Markets Authority’s package of remedies to shake up the UK retail

banking market. It builds on the UK’s pioneering role in implementing open banking to bring greater competition and innovation to the

market. ➔

Interview with Imran Gulamhuseinwala OBE, Trustee of the Open Banking Implementation Entity (OBIE)

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30 OPEN BANKING REPORT 2018 • A VIEW ON OPEN BANKING

The Challenge leads a global search for talented teams building innovative products and services that will help small businesses save time

and money, find better services, reduce stress and discover the intelligence in their financial data. In June 2018, Nesta’s Challenge Prize

Centre announced the twelve finalists – who each have the potential to win the GBP 2.5 million prize fund backing the next generation

of financial technology for small businesses. The twelve finalists received a GBP 100k grant, special access to open banking data and

support to bring their products to market. Five or six of these finalists will go on to win a further GBP 200k each at the end of 2018.

Another area that I find really compelling is cash management. Cash flow management is the lifeblood of all businesses - and particularly

for SMEs. FinTech is changing the way that small businesses meet cash flow concerns within their business by adopting digital

technologies and tools to assist in the diagnosis, management, and prediction of cash flows.

What was FinTech’s response to open banking and which new entrants are setting themselves up to take full advantage of open banking?Back in 2017, FinTechs were sceptical that the banks would produce a single API that would allow them, with customers’ permission, to

access their data. The good news is that, now, FinTechs are truly enthusiastic about open banking and about how the MVP works, with

most of them seeing it as a major area of opportunity.

Open banking has empowered a host of innovative FinTech startups to improve the way customers handle their money, taking steps to

simplify the customer journey in banking, keep it secure and make it convenient and straightforward.

And now we are beginning to see how the banks that have implemented the APIs are also now beginning to consume those of their

competitors. With open APIs, customers can share their financial information with other providers, if they so choose. Open APIs will

also make it much easier for customers of banks to transfer their accounts, manage payments, and conduct transactions through other

banks and non-banks—thereby creating new opportunities for aggregators to offer customers services from multiple providers on a single

platform. No doubt, open banking is good news for consumers, who will gain access to a broader array of financial services offered by

a larger selection of providers. Then, of course, we are also beginning to see non-banks, non-financial services players, come into the

space as well, such as mobile phone operators, OEM manufacturers, big ecommerce providers, as well as companies and so on that are

all beginning to think how can they utilize these APIs to better support their customers. ➔

Interview with Imran Gulamhuseinwala OBE, Trustee of the Open Banking Implementation Entity (OBIE)

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31 OPEN BANKING REPORT 2018 • A VIEW ON OPEN BANKING

How can companies overcome the security and privacy concerns associated with data sharing?At the heart of the open banking revolution is the need for greater security for customer data. From a technical point of view, we need to

make sure that the APIs are secure, robust and resilient.

Any third party provider that is authorised by the FCA to use Open Banking connections has had their business plan, risks, systems,

controls, and staff independently reviewed. We also ensure that all TPPs and ASPSPs have a permission dashboard, which means that

the customer genuinely has control of their data sharing. So, either at the bank side or at the FinTech side, customers can see the status

of all the permissions that they’ve shared and all the payments that they’ve made, and, importantly, they can revoke them at any point.

If a customer goes to a bank, they would see all the FinTechs that have connected to that bank, and all the TPPs operating as FinTechs.

If they go to the FinTech side, they can see all the banks - if they have more than one bank - that they have connected to via the FinTech

and, critically, they can revoke their permissions at either of those two locations.

One of the things that we felt was important was to have something called two-way notification of revocation. With two-way notification

of revocation, consumers will be able to revoke at one party and confirm that the revocation has been recognised by the other party. This

standard allows a bank (ASPSP) or TPP to notify each other if a consumer has revoked their consent. This ensures a consumer will see

the status of their consents on both ASPSP and TPP dashboards.

In terms of authentication, there are various specifications describing how Strong Customer Authentication should be implemented and

several models have been defined: the redirection, decoupled and embedded models. These models vary in the way the user interacts

with the TPP and the bank and have a deep impact on the user experience.

We support SCA through the “redirect” approach (where within the redirection model the Payment Service User (PSU) starts interacting

with a TPP and is redirected to a web interface of the ASPSP for authentication) as well as the “decoupled” approach, (which allows the

PSU to receive a push notification to authenticate on their mobile banking app).

Achieving APIs standardisation/harmonisation seems challenging in Europe. What makes a good API? When it comes to the API, we put as much emphasis on the implementation as we do on the creation of the Standard.

We need to ensure that the basics need to be right, the documentation needs to be all in one place, and it needs to be correct. For this,

we’re now working on something called programmatic onboarding, which means that, should any of the banks have variations in the API

(which they really shouldn’t have), then a developer can connect through our model bank effectively to all APIs and they don’t have to

work through each of those workarounds themselves.

We need to be very consistent, clear, and transparent in how we do upgrades and what historic APIs can be supported. We need to be

very clear about how we reintroduce things like upgrades to the authorisation security protocols. The technical team consists of 150

people, out of which approximately 25 are working on support desk sandboxes providing model banks, model TPPs, and helping both

banks and TPPs with queries. ➔

Interview with Imran Gulamhuseinwala OBE, Trustee of the Open Banking Implementation Entity (OBIE)

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32 OPEN BANKING REPORT 2018 • A VIEW ON OPEN BANKING

Furthermore, we monitor and manage the performance metrics across all the banks to support both them and their TPPs. All these are

crucial for making a good API work and it goes well beyond just the design of the API.

Looking broadly at open banking, what is the future roadmap and where do you see the major initiatives going forward? As said, the revolution began in January 2018. Right at the heart of what we’ve done so far in the UK is building open banking on open

licenses, thus enabling any ASPSP to use the Open Banking Standard without a license. They can also modify it, build upon it, and

generate value-added services upon it.

Open Banking has the potential to transform banking, not only in Europe, but across the world. What I would expect and look to see over

the next few months, as PSD2 becomes real for many ASPSPs in the UK and around Europe, is for the Open Banking Standard to be

adopted and implemented in order to meet their PSD2 requirements.

This is the beginning of an ecosystem that will then be well-positioned to broaden out the Standard beyond PSD2 to other non-PSD2

products, including savings products, mortgages and so on. We are now witnessing a lot of excitement and interest in the adoption of

these standards on a global scale, including in Australia, Canada, Hong Kong, Singapore, Thailand, Malaysia, and Israel. I believe that we

will see interest by participants across Europe who want a fully tried, fully tested open license solution to PSD2. ➔

Interview with Imran Gulamhuseinwala OBE, Trustee of the Open Banking Implementation Entity (OBIE)

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33 OPEN BANKING REPORT 2018 • A VIEW ON OPEN BANKING

About Imran Gulamhuseinwala: Mr. Gulamhuseinwala was appointed as Trustee for the Open Banking Implementation Entity (OBIE) on 13 April 2017. He is seconded to Open Banking from Ernst & Young LLP (EY) where he is a London-based partner in its financial services practice. He is also EY’s Global Head of FinTech.

About Open Banking UK: Open Banking was created to enable innovation and competition for financial services. It is tasked with delivering the APIs, data structures and security architectures that will make it easy and safe for customers to share their financial records. Open Banking is a private body; its governance, composition and budget were determined by the CMA. It is funded by the UK’s nine largest current account providers and overseen by the CMA, the FCA and HMT

www.openbanking.org.uk

Imran Gulamhuseinwala OBEImplementation TrusteeOpen Banking UK

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34 OPEN BANKING REPORT 2018 • A VIEW ON OPEN BANKING

11:FS11:FS Point of View: Will PSD2 Deliver on its Promise?

The story so far Open Banking’s launch signalled a change in the UK retail banking

landscape. It’s the country’s interpretation of the EU’s Payment

Services Directive (PSD2), which promises consumers greater

control of their data and easier access to more personalised

financial products.

The Competition and Markets Authority (CMA) 9 were required

to make a number of Account and Payment APIs accessible to

developers as of 13th January 2018 (the group includes Allied

Irish Bank, Bank of Ireland, Barclays, Danske Bank, HSBC,

Lloyds Banking Group, Nationwide, RBS Group and Santander).

After a number of extended deadlines, eight are now meeting the

letter of the requirement, while Bank of Ireland plans to have

its APIs up and running by August 2018. Of the first eight,

HSBC was the first to offer a customer-facing proposition. Its

data aggregation service, ‘Connected Money’, allows customers

to view their current accounts, loans and mortgages from up to

21 different banks. Meanwhile, ING-backed app Yolt is working

with Lloyds Banking Group and RBS Group as part of a trial to

provide the banks’ customers with multiple account management

services. The ability to categorise payments and forecast future

payments is now available to the 100 new users from said banks

that onboard daily, as well as customers of challenger banks such

as Monzo.

Elsewhere, Account APIs are being used by the likes of ClearScore,

which has created a flow through which consumers with little to

no credit history can access credit scoring information.

Has the rollout been slower than expected?The delayed rollout means some commentators believe banks

are deliberately avoiding finding ways to use open APIs. However,

Jason Bates, co-founder of 11:FS, believes implementing Open

Banking is easier for those with expertise in “consumer tech

[rather than] than banking expertise” i.e. fintechs vs legacy banks,

which needs to be taken into account.

We also cannot overlook banks’ legacy technical infrastructure and

the volume of resources tied up in its maintenance. Open Bank-

ing requires allowing third-party access via open APIs, but such

dated systems cannot easily handle the demands of the new API

infrastructure. Simultaneously, banks cannot instantly abandon

their infrastructure as a result of Open Banking and so we must

make exceptions for it.

These considerations suggest that Open Banking has so far failed

to usher in a new wave of products and services for consumers

– but not because banks lack the motivation to move beyond the

minimum requirements of the regulation.

That said, delays have resulted in many third-party providers post-

poning plans for advanced functionality, based on the expectation

that the most useful APIs due to be delivered next will also be

delayed. As a consequence, third-party providers don’t yet pose

a competitive threat to traditional banks and the current state

of the data and payments landscape has failed to fully meet the

expectations of the consumer that were prematurely set by PSD2.

It’s worth noting that the Open Banking Implementation Entity

(OBIE) has recently revisited the Open Banking standards

and has implemented a number of changes, with priority given

to customer experience when using services offered on mobile

platforms. For instance, the proposed introduction of app-to-

app redirection should create a seamless journey and improve

authentication steps. This suggests that the OBIE also believes

the promise of Open Banking is struggling to be fulfilled.

What’s next?The aggregation platforms currently available are a respectable

start and likely to be widely replicated as they offer the consumer

a secure way of viewing large parts of their financial lives in one

place. That said, there remains a need for most providers to add

access to savings and loans to provide the consumer with a

holistic view of their financial position. ➔

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35 OPEN BANKING REPORT 2018 • A VIEW ON OPEN BANKING

Amanda BoachieResearch Intern11:FS

About Amanda Boachie: Amanda is a Research Intern at 11:FS, who is a challenger consultancy working to shape the next generation of digital banking. Find out more by visiting The 11:FS website.

Edited by Sarah Kocianski: Sarah is Principal Research Analyst at 11:FS, and host on the 11:FS Fintech Insider, Insurtech Insider and Blockchain Insider podcasts.

About 11:FS: 11:FS are a challenger consultancy made up of some of the greatest minds in FinTech, united over a passion to make banking truly digital. They are also founders of self-service research platform 11:FS Pulse, which hosts thousands of real user journeys from fintech and financial services companies across the globe. 11:FS are also creators of the industry-leading podcasts FinTech Insider, Blockchain Insider, and Insurtech Insider. Find out more about the work we do on our website.

11fs.com

Beyond aggregation, this data could be used to provide advice to

customers on how they can better save and spend, or to recommend

products that would be well-suited to their spending habits.

The CMA’s requirements indicated that we should begin to see

payment APIs rolled out soon, including those that enable future-

dated payments and standing orders, allowing consumers to carry

out recurring payments without putting cards on file.

Payment APIs, if fully exploited, can radically transform retail

banking as we know it because they pose a threat to payment

schemes. They pave the way for bank-to-bank transfers between

merchants and banks, removing the need for merchant acquirers,

card schemes, and interchange fees, which in turn could result

in cheaper-priced products. Of course, this heavily depends on

customer adoption, which has yet to be tested.

PSD2 was implemented just six months ago, so we are witnessing

the beginning of what is to come. More functionality is needed

before we will truly see the benefits and customers get the products

and services they need and want. Additionally, a distinction should

be drawn between the mandated API set and the competitive API

set that banks can build. The first encompasses the APIs that

banks must provide according to regulation, namely Account APIs

and Payment APIs. In contrast, the second goes a step further by

providing APIs that provide access to other areas of retail banking,

for example integrating loans and credit card applications into

third party apps. Once banks move away from fulfilling minimum

requirements and look into building APIs that concern risk,

data, and identity management – as suggested by Adam Davis,

11:FS’ delivery manager – we’ll begin to see the competition and

innovation that the OBIE hoped for. Perhaps the most promising

option is for banks to collaborate with third-party providers, which

have the modern technology, in order to make the most of this

evolving landscape and offer exciting products and services to their

existing customers

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36 OPEN BANKING REPORT 2018 • A VIEW ON OPEN BANKING

PelicanDigital India – How Digital Identity and Open APIs are Driving Payments Innovation

Much has been written about the potential of Open Banking and

the transformative impact this will have on Europe’s payment

landscape. There are, of course, many uncertainties and

challenges. While Europe is at the start of this Open API journey,

perhaps some indications of the road ahead can be gained by

looking at India’s digital transformation experience over the past

10 years. The introduction of a digital identity system and an

open-API economy have truly revolutionised India’s payments

ecosystem and customer experience and highlighted the

transformative potential of Open Banking for Europe.

The Indian StackThere are a number of drivers behind digital innovation in the

Indian economy, including challenging social issues (lack

of financial inclusion); fiscal pressures (tackling hidden and

un-taxed cash-based transactions); the opportunities afforded

by ubiquitous digital technology; and the national need to

develop a robust open banking infrastructure. India’s Unified

Payment Interface (UPI) enables anyone to send and receive

payments, including instant payments using their smartphone,

a web interface or at the point-of-sale, without the need to

know bank account information. This unified payment interface

links to all Indian banks and sits within a highly capable digital

infrastructure. This ‘India Stack’ is built upon an open and

interoperable API architecture, at the heart of which is ‘Aadhaar’,

meaning ‘Foundation’ – a unique digital identity reference

incorporating biometric data and validated personal data.

Digital identityAadhaar is approaching 10 years of operation in India and has

grown to become the world’s largest biometric-based ID system.

A validated Aadhaar ID can be linked with bank accounts, welfare

schemes and mobile phones, providing a strong trust anchor and

enabling instant, frictionless and secure payments. In reviewing

global digital identity schemes, the World Bank reported Aadhaar

to be ‘the most sophisticated ID programme in the world’.

Aadhaar provides paperless, online, anytime, and anywhere

authentication and is truly the ‘foundation’ of the Open API

Unified Payment Interface. This Open API architecture in India has

enabled a cashless and paperless digital economic ecosystem,

encompassing a paperless e-KYC process, a digital e-Sign

allowing Aadhaar holders to electronically sign documents, and

a cloud-based DigiLocker for issuing and verifying documents.

Interoperable API economyThe Open API and the fully interoperable digital economy in India

have transformed the payments landscape over the last decade.

The synergy of the India stack with the digital economy has

provided significant benefits for everybody:

• The government is able to ensure efficient payment of subsidies

to the rural poor without a bank account and enabled cashless

transactions – just with a thumbprint.

• Apps and services such as the e-wallet Paytm bring targeted

discounts to consumers’ phones.

• Google Tez (now Google Pay) & WhatsApp allow payments to

anyone without sharing any personal data.

• Telcos have been able to securely onboard over 100 million

customers within 6 months revolutionising customer experience

– reducing the wait from 2 days to 5-15 mins.

• Smartphone and data usage is now one of the highest in the

world – 400+ million smartphones with 31 PetaBytes of data

usage per day.

• Mobile data rates have dropped to less than 5 cents per GBP,

further spurring the digital economy.

One area where there is a divergence between India’s digital

transformation and European open banking initiatives is data

protection ➔

Source: http://www.apnlive.com/india-news/wikileaks-says-cia-

may-have-accessed-indias-aadhaar-data-officials-deny-it-25131

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37 OPEN BANKING REPORT 2018 • A VIEW ON OPEN BANKING

Specifically, the lack of a clear legal framework covering individual

data and privacy needs addressing, but India is catching up.

A right to privacy now forms part of the Indian Constitution, and

the government is forming an expert committee to chart out a data

protection framework in 2018.

European lessonsSo what lessons can Europe draw from the Indian example?

The interoperable API economy in India connects multiple

counterparties together in a secure and validated way, delivering a

customer experience that is simple and frictionless. This highlights

one of the key and fundamental challenges for European open

banking initiatives. The aim of PSD2 is to create a unified, innovative,

pan-European digital ecosystem for financial products, and

uniform interfaces are essential for ensuring low implementation

costs and promoting predictable, efficient and secure interactions

between banks, customers and third parties. However, although

the standards under which PSD2 should operate are defined in the

Regulatory Technical Standards (RTS), these standards stop short

of defining a communal API. An open banking-based economy

throughout Europe is an innovative idea with huge potential

but is hindered by the lack of a properly defined, common API

standard. This is limiting openness and defeating the principles

of collaboration and standardisation that sit at the heart of open

banking, and ultimately slowing down innovation and growth.

Way forwardThe Indian digital transformation demonstrates the clear

advantages of a fully interoperable API ecosystem, connecting

identity validation, banks, government, third-party providers, and

retailers. The only viable way forward in Europe is the adoption of

an API interoperable ‘switch’ that can support the multiple existing

APIs across Europe, with the ability to harmonise and hide the

differences between various API protocols.Such an interoperable

API supports the multiple APIs for each existing regional, national

or individual standard – enabling a bank to be accessed not only

by its own published APIs, but also via other APIs in a transparent

and interoperable manner and delivering the frictionless ecosystem

that has benefited the Indian economy so dramatically

About Parth Desai: Parth Desai is the founder and CEO of Pelican and PelicanPay. With over twenty-five years of expertise in the practical application of Artificial Intelligence technology to payments and compliance, Parth has a thorough understanding of Payments, Securities, Anti-Money Laundering and Risk Management.

About Pelican: Pel ican provides banks and corporates with solutions that enhance, streamline and secure the payments life-cycle. With over twenty years of expertise in the practical application of Artificial Intelligence technology to payments and financial crime compliance, Pelican partners with its customers to deliver innovative and agile solutions and drive growth.

www.pelican.ai

Parth DesaiFounder & CEOPelican & PelicanPay

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38 OPEN BANKING REPORT 2018 • A VIEW ON OPEN BANKING

Holland FinTechTowards Open Banking in Australia

Hot on the heels of Europe, Australia is set to implement open

banking as early as July 2019. So far, the Treasury Laws

Amendment (Consumer Data Right) Bill 2018 has been tabled in

parliament, while USD 44.6 million have been committed over four

years by the 2018/2019 Federal Budget to establish a Consumer

Data Right (CDR). Now it is up to the legislators and regulators to

decide on the final details and set up appropriate data standards.

How will the CDR shape open banking in Australia, and what will

it mean for consumers?

What is the Consumer Data Right?The CDR was announced in July 2017 in response to several

inquiries that recommended that Australia develop a data

right and standards for customers to access and transfer their

information in a usable format.

This initiative comes at a time when the banking industry is under

a great deal of scrutiny in Australia. In December 2017, the Royal

Commission into Misconduct in the Banking, Superannuation

and Financial Services Industry began reviewing open banking,

at the same time the Australian Government embarked on a

similar mission. This is not a coincidence: the Government hopes

that open banking will make the industry more competitive and

help combat widespread misconduct in delivering consumer

services generally.

Besides misconduct, the Australian rationale for embracing open

banking is similar to that of other countries who have implemented

it: banks don’t compete hard enough, small banks find it difficult

to grow, and consumers’ choice and control is limited in a banking

sector dominated by a few large companies.

As in Europe, the CDR will allow Australians to access their data

and direct banks to share their data with accredited third parties.

This includes banking, phone, energy, and internet transaction

data. It will initially be rolled out in the banking sector, followed

by the energy and telecommunications sectors.

Regulation and data standardsThe CDR will be governed by a dual regulator model. The Office

of the Australian Information Commissioner (OAIC) will have

the primary responsibility for enforcing privacy safeguards and

external dispute resolution, while the Australian Competition and

Consumer Commission (ACCC) will play a strategic enforcement

role. Consumer complaints may be addressed to either body in a

“no wrong door approach”.

When it comes to the development of technical standards

applicable to all aspects of data transfer, including data formatting

and transfer, authentication, security and policy application, the

process is coordinated/guided by Data61. Data61 (part of CSIRO)

is the interim Data Standards Body. As their website explains:

“Data61 will facilitate this by developing open standards that

enable consumers to safely access data about them held by

businesses, and direct this information to be transferred via APIs

to trusted, accredited third parties of their choice”.

Differences to EuropeWhile Australia’s move towards open banking has been influenced

by regulation in Europe, especially PSD2 and GDPR, the legislation

is very different.

The CDR emulates the second Payment Services Directive (PSD2)

in that it opens the door to open banking by making it mandatory

for banks to share customer data with accredited third parties,

when requested by consumers. However, the CDR concerns all

sectors of the economy, not just payments or even finance.

The CDR also differs somewhat from the General Data Protection

Regulation (GDPR). Like the GDPR, the CDR contains principles of

data portability and making data available in a machine-readable

form. Notably absent from the CDR is the “right to be forgotten”,

for example, which the Australian Privacy Act does not cover.

Initially, the Open Banking review in Australia considered including

a “right to be deleted”, but did not recommend it in the end, due

to concerns about technical feasibility. ➔

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39 OPEN BANKING REPORT 2018 • A VIEW ON OPEN BANKING

Nor does it seem that the ACCC’s digital platforms inquiry will

adequately address this issue.

The upshot is that Australian consumers will have the right to

share their data with companies, and can withdraw their consent

for the use of their data, but will not have the right to be forgotten.

Getting consumers on boardCommentators differ in their views on how open banking will

impact Australia, and who will benefit from it. Not surprisingly,

the fintech world is enthusiastic, with chair of Fintech Australia,

Stuart Stoyan, commenting that it will be a “game-changer for

consumers and businesses” and “drive a new wave of fintech

innovation and growth”.

On the other hand, Australian banks have expressed concerns

about the possibility of data security breaches to damage their

reputations. They are not alone: consumers are also gravely

worried about their data security. In fact, Australians continue to

trust banks more than startups with their data. According to

Accenture, 53% of people don’t yet understand the potential

benefits of open banking enough to grant third-party providers

access to their data.

The media are working to educate consumers about open

banking. For example, a 2017 article in The Conversation explains

the benefits of open banking to consumers by demonstrating

how they will be able to use their data to access better, and more

personalised, financial tools.

These efforts to explain open banking are a good start, but need to

go further. To make informed choices and give informed consent,

consumers must be equipped to ask more hard-hitting questions

about their rights and risks. This means educating consumers

about the downsides of open banking as much as the upsides.

The limits of the legislation, the potential for security breaches, and

the risks of sharing data should permanently be among them

About Erin Taylor: Erin is Research Lead at Canela Consulting, a research & strategic consulting firm specialising in research design & implementation, corporate culture analysis, advisory services, strategic direction, and program management. She has designed and implemented research on technology use, financial behaviour, and cultural difference in Europe and the Americas.

About Holland FinTech: Holland FinTech is an organisation fostering innovation within the financial services industry. Bringing together stakeholders in the ecosystem, from financial institutions to start-ups, Holland FinTech provides an array of services prompting a smarter and faster finance for tomorrow.

hollandfintech.com

Erin TaylorResearch ConsultantHolland FinTech

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40 OPEN BANKING REPORT 2018 • A VIEW ON OPEN BANKING

KapronasiaIs Asia Ready to Embrace Open Banking?

Open banking readiness across AsiaOpen banking is relatively straightforward from a technological

perspective. APIs have been around for decades, so we are

just leveraging technology to take an API from a bank and let

external parties use that API to access banking services.

What is not so straightforward is how API and Open banking plays

out from the business perspective. Much like real-time payments

when they first gathered momentum, neither this business model

is entirely clear, nor who will be successful. Will third party fintechs

make banks nothing more than a utility? Will consumers use third-

party platforms enough to make a difference to the status quo?

Open banking is still very nascent globally, and it is still yet unclear

how everything will pan out.

Although Asia lacks the regional regulatory structure and

harmonisation that Europe has through the ECB and regulations

like PSD2, in some ways, Asia, and more specifically China, may be

a leading indicator of the future business model of open banking.

By any measure, whether transactions, assets, or valuation,

China’s fintech market is the largest in the world. Every day

millions of Chinese consumers use their phones to pay, invest,

book travel, or any countless other activities. The mobile phone

was always the center of their lives, but now it is the center of

their financial lives as well.

The two dominant players behind this massive shift are Ant Financial

and Tencent. Initially, these two companies were considered

‘financial services providers’ as products included not only payment

services, but wealth management, credit, and lending.

A decade ago, when these platforms were launched, the Chinese

government took a ‘wait-and-see’ approach to allow these

platforms to develop as they addressed several shortcomings in

the traditional financial industry.

The mobile payment platforms brought millions into the economic

fold. Merchants could readily accept digital payments, which

are safer, more transparent, and cheaper than handling cash.

Consumers loved the convenience and the near frictionless

experience.

Years ago, if you wanted to buy a wealth management product,

you would typically need at least a CNY 10,000 (~USD 1,500)

to invest and would not see your money again for at least six

months. Digital wealth management platforms, like Yu’ebao from

Ant Financial, democratised wealth management by providing

options of very short duration wealth management products

with low minimum investments, opening up wealth management

products to an entirely new subset of investors.

Nowadays, consumers and companies can also very efficiently

access credit. With a trove of user data, Ant Financial and

Tencent can assess credit, often better than the banks and lends

against that credit, giving both SMEs and consumers access to

funds that would have been nearly impossible to obtain from

a bank.

Therefore, in many ways, the financial products from Ant Financial

and Tencent have helped the industry grow and innovate.

However, at the same time, the companies were growing very

rapidly, which was becoming somewhat anti-competitive in the

market and risky as more assets were tied up in these companies.

As the government shifted from their ‘wait-and-see’ approach to

a more proactive regulatory approach to fintech, over the past

few years, they have focused on limiting the size and scope of

some of these fintech businesses.

Because of this shifting market sentiment, both Tencent and Ant

have made the conscious decisions to focus on the technology

aspects of the business model and leave the ‘finance’ to the

traditional banks.

Today, when MyBank, Ant Financial’s digital-only bank, gives out

a loan, they use their technology and data to rate the borrower,

but they syndicate that loan out to one or many different banks.

The loan is then issued and sits on the banks’ books. ➔

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41 OPEN BANKING REPORT 2018 • A VIEW ON OPEN BANKING

kapronASIA

Zennon KapronFounder and DirectorKapronasia

About Zennon Kapron: Zennon is the Founder and Director of Kapronasia and has been involved in the financial technology industry for over 20 years covering all topics financial technology and digital currency. Before Kapronasia, Zennon was the Global Banking Industry Manager for Intel and the CIO for Citigroup Portugal.

About Kapronasia: Kapronasia is a leading provider of research and consulting services on Asia’s financial industry including banking, payments, capital markets and crypto-currency. Kapronasia helps clients make sense of the world’s fastest growing financial industry.

www.kapronasia.com

In many ways, this is a natural evolution of the industry; the

fintechs provide what they are good at, the tech, and the banks

offer what they are good at, the balance sheet.

Similarly, both Tencent and Ant Financial now also offer SaaS

services for banks. Many small and medium-size banks will use

services with the Ant Financial Cloud to quickly ramp up their

technology infrastructure. Both companies provide everything

from basic core banking functionality to more sophisticated

financial product syndication.

Across Asia, we are seeing multiple Open Banking and API

initiatives, most notably in Hong Kong, which has very recently

published standards. Similarly, in Singapore, the Monetary Authority

of Singapore (MAS) published a set of APIs in 2016 followed shortly

by Singapore’s main banks. Both of these initiatives are government

driven in close cooperation and consultation with the industry itself.

As Europe is already on the path of open banking, Hong Kong and

Singapore can benefit from the lessons learned, but again, the

challenge with open banking is not the technology, but -what do

you do with it? How do you make a business out of it?

Although the conditions and scenario in China that allowed these

fintech giants to grow were unique, it is an excellent case study

in how cooperation between fintechs and financial institutions

can work, especially as the rest of the region and world moves

towards an open banking environment.

China’s banks saw Ant Financial and Tencent as competitors,

capturing a significant amount of retail payment and wealth

management flow. Today, they have reached a symbiotic relationship

where both parties leverage their strengths to provide a better service

to clients, which needs to be the primary focus of open banking.

So although Asia might not be leading in actual open banking

initiatives, it could still be defining the future of where things may

go and what the business model looks like. Led by banks all over

the region like DBS, Macquarie, and NAB, there are big changes

happening in redefining banking

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42 OPEN BANKING REPORT 2018 • A VIEW ON OPEN BANKING

Holland FinTechHow Banks Are Preparing for Openness in Europe and Asia Pacific

A wind of changeLast few years have witnessed the rise of open banking on a global

scale. In Europe, the definition of what a service provider is and does

has become more flexible. The enforcement of the Payment Services

Directive 2 on January 2018, which obliges European banks to open

their Application Programming Interface (“API”) to other financial

institutions, means that small companies can better compete with

large banks. As a result, the groundswell for competition among

banks, fintech companies, and telecommunication firms continues

to intensify as the EU regulator responds to the digital disruption the

industry is facing.

Moving across to Asia Pacific, the Monetary Authority of Singapore

has recently endorsed a guidelines for commercial banks for

identifying and developing APIs. At a glance, Singapore seems

to be driving the regulatory transformation in the region at the

absence of a single harmonised payments zone or regulatory

mandate, with other countries are championing a market-driven

approach.

This paper assesses how banks are approaching openness in

Europe and the Asia Pacific, based on the factors of regulatory

compliance and market-driven entrepreneurial initiations.

Regulatory compliance and beyondIn Europe, important initiatives have come from the French

and Spanish market-leading banks; Crédit Agricole and BBVA,

who launched their API marketplaces even before regulatory

mandates. These steps were followed by Nordea, when the bank

launched nordeaopenbanking.com in 2017, reaching more than

700 companies shortly after, as shown by Jarkko Turunen in

The Paypers Open Banking and APIs report 2017 (page 40).

The Dutch pioneer ING accelerated this movement by launching its

marketplace for SME financing open to external financing providers,

thus expanding its financial asset management services offered

to customers. On the other side of the North Sea, we witness an

effort toward creating industry guidelines fostering competition and

innovation, that is, the Open Banking Implementation Entity,

by the UK’s Competition and Markets Authority.

A study conducted by Bain & Company, Salesforce

and MaritzCX (published in February 2018) presents various

technical considerations that British banks should take on board

when coordinating their business around the changing needs of

customers in the realm of open banking. These considerations

include unifying the accountability for the underlying resources

needed by each customer, cutting silos of activity into its

components by setting a common set of customer needs and

episodes, and simplifying process architecture and governance to

shorten time to market. The report also indicates various strategic

approaches of the forward-looking UK banks, including partnering

with third-party digital platforms, investing in new data and

service providers, and actively engaging with current customers

to ensure that the bank remains as their first choice. A survey

from Deloitte reports that 27% of European banks are in the

early implementation stage of PSD2, while 16% of them are in an

advanced stage of implementation. Also, according to the survey,

more than half of the respondents reported not having a budget

assigned for preparing for PSD2 from a strategic perspective,

while many have reported to have at least considered their

strategic situation. A robust demand for common standards is

revealed by the large number of banks who are eager to participate

in a collaboration to define a collective approach for third party

access, which can be interpreted as an acknowledgement that a

standardization will foster overall success in the industry.

Moving onto the situation in the Asia Pacific, The Monetary

Authority of Singapore is pioneering a regulatory framework

regime that favours a market-driven approach, and the API

playbook issued by the Authority adds to that claim. On the

other hand, Malaysia’s central bank believes that open

banking catalyses competition, broadens access, and fosters

innovation in the sector. A pioneer bank in the country, Maybank,

has organised hackathons, and is welcoming fintech companies.

Similarly, Thailand enjoys a fintech friendly environment. A local

bank, Kasikorn Bank, has recently launched a +30M venture

fund for start-ups in the region. Moreover, the Bank of Thailand

has encouraged standardisation of a code payment scheme,

initiating a regulatory sandbox environment. ➔

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43 OPEN BANKING REPORT 2018 • A VIEW ON OPEN BANKING

About Asli Seven: Asli Seven is a Research Analyst Intern at Holland Fintech, driven by the organisation’s mission to empower people to build the future of financial services and fintech solutions. Her field of interests includes decentralized financial systems, regtech, data protection& privacy.

About Holland FinTech: Holland FinTech is an organisation fostering innovation within the financial services industry. Bringing together stakeholders in the ecosystem, from financial institutions to start-ups, Holland FinTech provides an array of services prompting a smarter and faster finance for tomorrow.

hollandfintech.com

Asli SevenResearch Analyst InternHolland FinTech

In Indonesia, Bank Central Asia has initiated a sandbox

environment.

What’s next?The data laid out above indicate that banks in Europe and the

Asia Pacific region are engaging with open banking in ways

that exceed the requirements of regulatory compliance, and are

reaching to entrepreneurial initiatives, which include simplification

of technical infrastructures and various strategic considerations.

Moreover, there is a positive correlation between the number of

open banking initiatives and the level of regulatory intervention.

This is visible through a comparison between Europe and the Asia

Pacific region, as well as among different countries within the

same region. However, to claim that regulations and guidelines

positively affect the promotion and initiation of open banking may

be an overstatement at this point, given the limitations of the data

above. Furthermore, the analysis of the growing body of empirical

research does not clearly answer the question of whether

regulation has a positive effect on innovation or not.

Finally, the evidence further suggests that in the absence of a

regulatory mandate, open banking in the Asia Pacific region is

driven by creating new revenue channels and market competition.

This can be seen most clearly in the banks initiating entrepreneurial

steps toward an open fintech environment

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Opportunities for Banks and Third Party Providers in Open Banking The entry into force of PSD2 in January 2018 encouraged financial institutions to create new products and business models aimed at creating deeper relationships with customers and at generating new revenue streams. This section describes the various ways of turning to advantage the opportunities of Open Banking.

45

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46 OPEN BANKING REPORT 2018 • OPPORTUNITIES FOR BANKS AND TPPS

TokenOpen Banking Means Business

Most organisations have yet to build a clear picture of their long-

term future in open banking, including many banks. As dawn

breaks on PSD2, the majority are focusing on compliance, API

development and bank-to-bank integration. One or two are

dipping their toes into data aggregation, with a view to displaying

a customer’s complete financial information in one place.

Compared to what’s possible, however, this is a dangerously

narrow focus. Zeroing in on just one or two use cases discourages

broader exploration of how open APIs can be used to create new

services, power new revenues, and deliver the digital customer

experience that’s now normal elsewhere.

Two-sided ecosystemOpen banking is creating a two-sided ecosystem. Banks sit

on one side. Everyone seeking API access to banks including

merchants, developers, other banks, consumers and payment

and data TPPs, sit on the other. The middle ground, conventionally

inhabited by clearing houses, payment schemes, processors and

other authorising service providers, is no longer needed. ‘Bank-

direct’ engagement is the order of the day and transactions (in

the form of either payments or data) can now occur automatically,

instantly and at a fraction of the conventional cost. When viewed

like this the true power of open banking becomes apparent.

Figure 1: Open banking has created a new two-sided ecosystem

New use casesThe payments industry is currently alight with talk of ‘embedded

commerce’. Well, with the right open banking partner, merchants

can integrate an instant bank-direct payment gateway into their

e-commerce checkouts and deliver the secure and frictionless

embedded commerce experience while axing the cost of their

payment acceptance by 50%. This is just one compelling example

of many, and one that Token has already delivered for travel money

and foreign exchange leader, Caxton.

Personal financial management apps can evolve into genuine

multi-banking platforms, giving the customer much more than

a consolidated view of all their financial products. They can

empower the customer to manage all their affairs from that

one place – adjusting transfers, setting up recurring payments,

settling bills and credit card debts, and sweeping funds between

accounts instantly, regardless of institution, time, and location.

Soon, AI services will make better use of this aggregated data by

automating some of these activities according to rules defined

by the customer.

Elsewhere, the reduction in the cost of payment acceptance

could make a previously unfeasible micropayments service for

IoT and other connected devices a commercial reality. It could

be delivered by a bank, it could be a TPP.

And therein lies ‘the problem’ for banks. Open banking enables

services that could once only be delivered by them, to now be

delivered by others.

But is that really a problem?

A matter of perspective Everywhere, customers of banks - be they consumers, merchants,

businesses or other banks – are calling for better digital trans-

formation; for faster, cheaper, more convenient and more innovative

digital services. PSD2 and open banking is every bank’s chance

to deliver. The global successes of Google Play and Apple’s App

Store show that an enabled and well supported community ➔

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47 OPEN BANKING REPORT 2018 • OPPORTUNITIES FOR BANKS AND TPPS

About Marten Nelson: Marten Nelson is co-founder and CMO at Token, a Silicon Valley based technology company, focused on building a global open banking platform that helps bank generate new revenues. Marten is a widely experienced technology entrepreneur/executive. Token is his third company to found.

About Token: Token’s universal open banking platform, TokenOSTM, allows banks and third parties to interact in a digital global financial services ecosystem. TokenOS provides one API to access all banks in Europe, with the tools to deliver best-in-class data and payments use cases, and better open banking propositions.

token.io

Marten NelsonCo-founder and CMOToken

of developers can deliver more and better apps than any company

can achieve in isolation. In the same way, by supporting TPPs with

easy API integration and data availability, banks have a chance to

be the architects of their own transformation.

One API to rule them allThe real problem banks face is how to get going. A lack of

standardisation is preventing the mass interconnectivity that PSD2

was designed to generate. Of the APIs now available, only a handful

of banks in the UK and Ireland are using the same one. They are

only doing so because the UK regulator required them to and, even

then, each bank has implemented the standard differently. This is

bad for everyone: it increases costs and complexity at each bank,

opens the door to insecure solutions, which expose banks and their

customers to unnecessary risk, and it hinders adoption by software

developers who only have bandwidth to write to one or two open

APIs. Today, Token is the only FCA registered payment and account

information service provider that can offer API access to any bank

in Europe. It is also responsible for the first third party-initiated

open banking payment in history. In time, billions will follow.

Identity-based commerce At the heart of the open banking revolution is the business of

transaction authorisation. With open banking APIs, a bank’s ‘power

to authorise’ could extend beyond payments and into digital

authentication and ID. ‘KYC-as-a-Service’ has huge revenue

potential for banks that reposition themselves as guardians of

customer identity. Banks could authorise customer logins for digital

services in the same way they handle payment authorisations.

Today’s ‘Login with Facebook’ or ‘Login with Google’– a lucrative

practice known as federated authentication – is still underpinned

by the same shared secrets model as old-world bank security. With

the right open banking platform, banks could dramatically increase

the security of digital services everywhere by performing this

service based on their KYC-enrolled customer data. This is another

example of how a bank can quickly reposition for new services,

generate new revenues and break into new markets. How many

other opportunities are out there? In truth, no one knows. But with

the cat out of the bag, it’s only a matter of time before we find out

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48 OPEN BANKING REPORT 2018 • OPPORTUNITIES FOR BANKS AND TPPS

WorldlineThe Revolution of Open Banking and the New Opportunities for Banks

Faced with the transformation of the regulatory and competitive

landscape, a broad change in the retail banking industry is

taking place and new financial services are emerging. Like other

industrial sectors, such as telecom, retail or public transportation,

the historical services of banks are gradually being relegated to

the convenience stage, forcing the banking industry to reinvent

its businesses beyond simple financial services.

The entry into force of the PSD2 on January 2018 encouraged

financial institutions to create new products and business models.

There are plenty of ways to exploit the opportunities of Open

Banking, whether the bank’s strategy is reactive (with the exposure

of regulated APIs), defensive (aimed at generating new revenues

through the monetisation of proprietary APIs), or offensive (with

the creation of new financial and non-financial services).

Although complying with PSD2 requires a massive effort from

banks, with strict security requirements for electronic payments

and data processing, it also offers them the opportunity to move

into a whole new central position in future financial and non-

financial services.

In fact, Open Banking is not only a matter of regulatory compliance;

it is a way to unleash the value of data – in this case, but not only,

banking and payment data – and it has the potential to create a

new type of economic model for banks as well as for other parties

playing a role in the payments landscape.

In this context, banks can position solely on providing account

access to third parties or choose to make the most of this

opportunity by developing themselves new applications to

compete directly with these new third party players. For example,

they could add new offerings to their portfolios, such as digital

identity services, API-based lending or risk management solutions.

Under certain conditions, PSD2 forces banks to share data and

services that were previously reserved for their exclusive use.

However, this constraint actually paves the way for innovation

in the banking industry, while investing in customer relationship

and user journey.

What is more, Worldline believes that PSD2 has the potential to

stimulate the adoption of Open APIs in the European market and

to give rise to new business models – therefore strengthening

competition. Opening access to bank accounts could lead to

an explosion of new innovative services; banks can benefit from

this dynamic environment by positioning themselves in a timely

and proactive manner and taking full advantage of Open Banking

supported by Worldline’s solutions.

Mastering the digital transformation that this new context brings,

while facing all opportunities and related risks, is the key for

success and Worldline understands this prowess.

With more than 45 years of experience in securing electronic

transactions in the payment ecosystem, Worldline supports

businesses to address their PSD2 challenges, as well as their

need for innovation through its Digital Banking Platform, acting

not only as a technical service provider, but also as a trusted

strategic advisor.

The platform, winner in the API category of the PayFORUM

2018, provides a large and flexible range of services that

enables customers to maintain competitiveness by facing 3 main

challenges:

• innovate faster while reducing costs to enrich existing services;

• partner with the best fintechs to renew customer interest;

• generate new revenue streams.

Digital Banking Platform services structure

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49 OPEN BANKING REPORT 2018 • OPPORTUNITIES FOR BANKS AND TPPS

Beyond basic compliance, Worldline’s goal is to support finan cial

institutions in their Open Banking strategy by providing an extensible

platform to innovate faster while reducing costs and create new use

cases in an omnichannel approach (like new customer onboarding,

personal finance management, loan subscription, financial assistant,

among others).

The flexible and modular WL Digital Banking Platform provides the

back-end that supports fast channel development. As a service

layer, composed of a collection of business enablers, the digital

platform allows simple data coming from the bank information

system or third-party to be processed, valued, and properly

displayed on mobile or web applications.

Each of the solutions provided by the platform can be deployed as

standalone or combined with others to suit the specific business

type, strategy and goals of the customer.

Some of the many services include:

• daily banking: consultation of accounts and loan / insurance

contracts, transfers (e.g. SEPA, including instant payment), P2P

payments, secure messaging;

• self-service banking: modification of card limits, mobile wallet,

alerting, subscription to online products, trade order manage ment

& stock data;

• security: Strong Client Authentication, Risk Based Authen ti cation,

fraud and litigation.

New revenue streams will evolve, and TPPs – being banks, telcos,

retailers, insurers, or any other type of company – can benefit from

this dynamic environment – if they position themselves in a timely

and proactive manner. The API economy is proving to us, more

than ever, that choosing the good strategic partner is crucial.

For this reason, Worldline and equensWorldline, its subsidiary of

payment services leader in Europe, propose a comprehensive

suite of services and solutions to reduce and manage any of the

Open Banking complexities

Mathieu BarthélémyProduct Manager of the Digital Banking PlatformequensWorldlinea Worldline company

About Mathieu Barthélémy: Mathieu has been working at Worldline in Digital Banking teams for more than 10 years. He started as a software engineer before spending a number of years as a team leader in Mobile Banking Apps. Currently, Mathieu is the Product Manager of the WL Digital Banking Platform, the solution designed to support Worldline’s customers in their Open Banking strategy.

About Worldline: Worldline is the European leader in the payments and transactional services industry. With nearly 45 years of experience, we are a highly innovative pan-European company with global reach, providing secure payments and transactional services covering the entire payments value chain. Our next-generation, omnichannel, end-to-end solutions provide seamless transactions for Merchant Services, Financial Services and Mobility & e-Transactional Services.

About equensWorldline: equensWorldline is the pan-European leader in payment services. Being part of the Worldline Group, we combine long-standing proven expertise in traditional mass payment systems (issuing, acquiring, intra- and interbank payment processing) and innovative ecommerce and mobile payment solutions.

worldline.com

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50 OPEN BANKING REPORT 2018 • OPPORTUNITIES FOR BANKS AND TPPS

ONPEX

How does ONPEX position itself in the open banking and payment ecosystems and what customer segments do you serve?We provide a modular platform with full banking functionalities

and offer this as Banking-as-a-Service to our clients. The func-

tionalities include everything that you normally expect from banks,

like issuing IBAN accounts, local and cross-border transfers

like SEPA and SWIFT, handling 25 currencies, managing cash,

payment flows and foreign exchange in one centralised place

powered by API-driven technology. Our aim is to enable simplicity,

transparency, and automation in payments and banking.

What is our approach to open banking? We offer what banks

offer – through simple APIs. Our client groups are regulated

financial institutions and non-regulated corporates. For financial

institutions, such as payment institutions, e-money issuers, or

even fully regulated banks, we help them structure their payment

flows or design their own banking or financial services. This could

be either an e-wallet provider that wants to make his e-wallets

bankable or a card issuer who wishes to add an IBAN to every

card that he issues. With regards to banks, their legacy core

systems are mostly linear, which means this does not allow them

to build structures relevant for providing solutions to marketplaces

or PSPs. Therefore, we have banks approaching us to use our

white-label system in their name to set up account structures

and handle payments on behalf of their clients and their clients’

clients. Our non-regulated clients, like marketplaces or resellers,

use our compliance setup and license services to collect and

distribute payments under a regulated umbrella. They are also

enabled to create their own financial services as we mainly

operate in the back-end offering of the whole engine, the platform,

the regulation, the infrastructure, and the clearing services.

How can businesses and banks benefit from a collaboration with ONPEX? Businesses benefit from our vast IBAN issuing capacities. Let’s

take a phone service provider. In order to avoid reconciliation

issues with invoice payments and numbers, they could give every

customer an IBAN for directly reflecting the customer’s balance

with the phone service provider.

Another benefit: Real-time transfers. Large multinational

conglomerates, for example, are enabled to make cross-border

payments with ONPEX accounts within seconds. One of our

clients operates in Alipay settlements; we receive these incoming

funds, which are normally sent out of Hong Kong and they clear

same day with us. This means that the Alipay Payment-Service-

Provider can then settle within minutes towards their merchants.

We do not only supply IBANs, we also add multi-currency

capability integrated into our Banking-as-a-Service. A great

benefit is that all these processes can run in the back-end, behind

any kind of online banking management or app front-ends and it

can be used through the APIs.

Could you give an example of a customer success story?We have many fund collection services. For example, Amazon

sellers that receive payments through ONPEX accounts opened in

the name of their marketplace participants, have access through

an online banking interface and can directly pay their vendors

or transfer these funds into their regular business accounts

wherever they are – China, Hong Kong, and so on.

We also collaborate with a large FX service provider. This provider

is using Goldman Sachs as their liquidity pool, but for incoming

and outgoing transactions, they use our IBANs and payments

capabilities. Their clients do the wires into ONPEX accounts in

the name of the FX provider and, subsequently, the FX provider

pays out the respective clients. In between all the cash transfers,

the large volume transfers between Goldman Sachs and the

FX provider is handled on our platform. It’s all about the same

product: IBAN accounts with multi-currency support and API

accessibility that can help every business accelerate.

What are your PSD2 compliance and KYC/AML strategies and how do they differ from what is now on the market?In regards to PSD2, we are fully compliant, including two factor

authentication, access to accounts and so on. Our regulator

CSSF has re-authorised ONPEX under PSD2. ➔

What is our approach to open banking? We offer what banks offer – through simple APIs.

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51 OPEN BANKING REPORT 2018 • OPPORTUNITIES FOR BANKS AND TPPS

Christoph TutschFounder and CEOONPEX

About Christoph Tutsch: Christoph is the founder and CEO of ONPEX. He started the company with the goal to provide businesses with a simple solution for online payments and banking. As payments expert, he saw the need for a solution to manage all financial processes in one single platform.

About ONPEX: ONPEX helps businesses build their own financial services. We provide multicurrency IBAN accounts and acquiring powered by a flexible, API-driven BaaS platform to create simple, compliant, and cost-efficient payment and banking solutions. As a Luxembourg CSSF-regulated payment institution and institutional SWIFT member, ONPEX focuses on improving the automation, transparency and efficiency of payment and banking transactions.

onpex.com

Concerning RTS of PSD2, these are rather framework standards,

not technical ones. In the process of developing our platform, we

already anticipated these standards and implemented Access to

Accounts as a feature, all while the industry was waiting to define

technical standards that enable banks and service providers to

connect. Our platform can adapt to any new requirements as it is

based on an extremely flexible, modular API.

Regarding KYC/AML strategies with AML4, the rules are more or

less the same for everybody in the game. It is very strict here in

Luxembourg, as CSSF puts a close eye on KYC so that everyone

is in line with the requirements.

We have a seamless process of identifying all our clients and the

clients’ clients, including the work- and fund-flows, because every

transaction is processed through our platform. We see the sender

and receiver, we have automated screening implemented of all

counterparties and, therefore, we feel comfortable with what we

have implemented and what we see coming with AML5 and 6.

Can you give our readers more insights into your API-first technology?Our platform is completely information and third-party API

agnostic, being a fully modular scalable micro-service architecture

in a cloud-based environment. Our clients decide what kind of

modules they need and they only pay for what is used.

All functionalities – like multi-currency management, ePayment

transfers or onboarding – are possible through the API. Later this

year we will add cryptocurrency capabilities as well. That means

that we have a direct interaction between conventional currencies,

crypto assets and smart contracts.

Whatever will be available in the future regarding digital assets or

value exchange, as soon as we connect the API and clearing, the

respective currency or asset would be available. Therefore, the

platform is steady and strong, and we are looking forward to what

the future brings

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52 OPEN BANKING REPORT 2018 • OPPORTUNITIES FOR BANKS AND TPPS

Volante Technologies

Nadish Lad from Volante Technologies discusses how firms

can become PSD2 compliant while also preparing for commer-

cial opportunities within the new Open Banking economy.

What is the current state of the PSD2 landscape? What is the timeline for open banking for the second half of 2018 and through 2019? At the moment, the focus is on becoming compliant with the

PSD2 regulations, which came into effect as of 13th of January

2018. This is then closely followed by working with the security

measures as outlined in the Strong Customer Authentication

(SCA) and Regulatory Technical Standards (RTS) which are

applicable 18 months after the date of enforcement of the

RTS. Currently, most of the banks are focusing on meeting the

compliance standards and deadlines. There are, of course, many

different models and solutions evolving, but at this moment,

compliance is a key driver in the adoption of open banking.

Looking ahead to 2019, we expect tier 1, tier 2, and tier 3 banks

to be ready with their solutions and we will begin to see new and

exciting use cases within open banking.

What challenges are banks facing when imple-menting open banking? How is Volante helping financial institutions overcome these challenges?Generally, tier 1 banks have started implementing in-house

solutions. Some of the challenges that these tier 1 banks face

are tied up with their legacy technology. Therefore, their key

challenge is to implement quite a few changes in their complex

ecosystem. On the other hand, for smaller banks (which have a

smaller number of systems), the main challenge is the business

case for running a technology program to implement this

regulation with very little plan for an ROI.

Yet there is one problem which remains the same for all the

banks. Even though everyone talks about APIs, the challenge,

at a conceptual level, is not about creating and exposing APIs.

It is about fulfilling the functionality of the API in a simple user

experience to make the user journey as smooth as possible.

Adoption and momentum will begin only when the use cases and

the user journey are seamless.

Open banking and PSD2 are trends that will certainly grow.

Therefore, it is important to ensure that you are ready from a

compliance perspective, and that you also understand why the

open banking concept has been introduced. Volante is working

closely with banks to not only provide compliance but also

flexibility for the future.

How is Volante enabling banks to adopt new API-based technologies regardless of their current infrastructure?Volante provides an out-of-the-box PSD2 solution designed for

all banks no matter their size. This has been of particular interest

to the smaller banks who are looking for a solution that makes

them immediately compliant with minimum cost and time taken

to implement.

The same solution also works for the tier 1 banks. They do not

want to re-engineer their back-end payment systems to handle

API-based payment orchestration and processing. The solution

acts as a strategic pre-processor, supplementing their existing

payment workflows. It provides the flexibility in the back-office

for an effective, seamless payment processing user journey,

in a very cost-efficient and timely manner. This way, not only

do banks become compliant quickly, but they also build the

foundation for a much wider adoption of open banking and new

potential revenue streams.

What are the strategies out there for banks looking to adopt open banking capabilities and meet open banking demands? What options are available to them?The strategies for all banks depend on their size, geography, as

well as the customer base they serve and more. The key aspects

around open banking demands, for now, are related to achieving

compliance and planning for commercialisation. ➔

Volante is working closely with banks to not only quickly provide compliance but also readiness for the developing open banking economy

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53 OPEN BANKING REPORT 2018 • OPPORTUNITIES FOR BANKS AND TPPS

About Nadish Lad: Nadish heads Volante’s Payments Products. He has over 20 years of design and advisory experience in payments and related areas such as: funds check, liquidity, FATF, FX and sanctions. Nadish started his career working on cheque Payments within the UK and has worked with leading banks and organisations implementing core payment products.

About Volante Technologies: Volante Technologies enhances business agility in 80+ financial institutions and corporates globally. Volante’s solutions, including VolPay Suite of payments products and Volante Designer, promise rapid implementations in payments on-boarding, pre-processing, processing, clearing and financial message integration. With our out-of-box software, extensive automation, configuration rather than coding and inbuilt testing, we deliver significantly accelerated implementations for large or small projects.

www.volantetech.com

Nadish LadHead of Payments ProductsVolante Technologies

It’s relatively easy to be compliant today by putting your trust in

a strategic piece of software, which enables you to grow your

business. However, the revenue stream can also be improved by

introducing new products and entering new markets, new customer

bases and new segments – for example, paying a taxi service

through a current account, providing your bank statements for a

credit check or partnering with players in the fintech world. Thus,

it’s not just about becoming compliant, but setting the foundation

for wider usage and a new business or a new product line.

What is the future roadmap of open banking and where do you see the major use cases and new propositions going forward? How can banks get revenue on the investment in open banking?Open banking on its own is not what one would call a revenue

generator. However, it will be the enabler to build new products

which enhance your customer’s experience. You need to provide

real-time experience within your back-end to accompany it, which

is what APIs provide - real-time, ease of access and more. If your

back-office is not supporting a real-time scenario, the whole

customer experience falls through. Once you are able to achieve

productivity in the backend, you can start tackling some of the

problems with payments, such as lack of transparency or lack of

speed and transformation

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54 OPEN BANKING REPORT 2018 • OPPORTUNITIES FOR BANKS AND TPPS

BankiFiTangible Value in Open Business Banking for Banks and Entrepreneurs

The road to Open Banking and the general merits – for as far as

we can see them today – are fully documented and start to be

understood – in degrees – by the industry participants. But once

we go beyond the ideation, the sandbox and we start pulling

the ideas off the page and into the business, one big question

prevails – how do we turn this idea into a viable business? As the

customer journeys and drawings get condensed into management

summaries and boardroom proposals, that question comes more

to the fore. Banks do appreciate that their service to the business

customers has been product-driven, inflexible and, in fairness,

often below par. As fintechs appeared offering niche, attractive,

easy to manage and often cheaper alternatives for lending,

financing, currency exchanges and more, business users started

to meander through this unconnected forest of parties vying for

their business. As the fintech community grew, businesses were

inundated with choice, offering benefit, but also adding complexity

and still not offering an integrated overview on the financials of

their business, actionable insights and access through the two

channels they know and work with: their accounting package and

their bank account.

A bank operated market place for businessIf you ask any entrepreneur, they will agree that the juggle

between focus on the business and the time to be spent on

finance and other support services is seen as a necessary evil.

SME owners in particular appreciate the financial insights that

help them to manage their business but not the ‘hard way’ to get

access to those. Cumbersome, in a myriad of places, in multiple

bank accounts, in short – dispersed, unconnected, and not made

for a 24/7 life on the move. Because of PSD2, banks can now

service their customers in a multi-bank setting with consented

access to other relevant data, such as held in the business’

accounting package. Payments on behalf of, invoice payments,

cash forecasting, pooling and sweeping, factoring and lending

can be offered in an open eco-system, made up of a bank’s own

services and those hosted in the app store.

Cash management akin to full corporate treasury solutions can be

offered by the bank by combining data of the account package

with those held at various bank accounts. This offers the business

owner a real-time cash position today and, more importantly,

based on supplier obligations and expected receivables, a cash

forecast into the future. Credit can be offered on a need-basis (for

a few days not ongoing), sweeping, or invoice payments. All from

the device of the business user’s choice; in and during his busy

working life. Lower cost, more choice, connected view, relevant

tips through one partner they know, need – if not like – and trust.

The bank as a TPP – fee-based revenue from other banks’ customersThroughout the Open Banking debate we hear suggestions that

we will face thousands of new Third Party Processors (TPPs)

who will overnight take business away from banks. Really? There

are three main impediments to this being the case. Firstly, these

organisations need to be regulated to provide either AIS or PIS

services. Secondly, they need to have very, very deep pockets

for a marketing budget to get customers to know who they are.

Last but not least, there is the issue of trust – we are coming to a

view point that most big-techs have the same interest as banks

and are, as such, not really different.

If banks take the opportunity to act as TPPs themselves, they have

the opportunity to understand what their business customers do

with other competitive banks, and fintechs. ➔

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55 OPEN BANKING REPORT 2018 • OPPORTUNITIES FOR BANKS AND TPPS

About Mark Hartley and Conny Dorrestijn: Mark is a renowned innovator and thought leader on Payments & Open Banking and Advisor to the Board of Nationwide Building Society. Conny is a frequent speaker at fintech events and a non-executive board member at a number of fintech companies, Holland FinTech and a Global Innovation Awards Judge at BAI (US).

About BankiFi: BankiFi (UK, NL) offers financial institutions a consent centric platform with business banking solutions that enables banks to become a TPP and as such go ‘beyond an open experience’ promise with relevant offerings to their business clients & developer community such as: Consent as a Service, Pocket Treasurer, Sandbox etc.

www.bankifi.com

Mark Hartley and Conny DorrestijnFounding PartnersBankiFi

Open Banking, Open Data, and GDPR enable banks to offer their

customers much more meaningful services built on consensual

access to customer data that can be combined and analysed to

help them choose the right products and services. Moreover, banks

could truly act on behalf of the business customer, rather than

simply trying to sell them one of their own manufactured products.

Business customers, in particular, have the common sense to

recognise and appreciate value. Thus, banks can gene rate fair

fee-based income by charging flexible rates for those services and

insights to the fintechs that use the bank’s app store as the last mile

to the customer.

And the winner is…The critical success factor for Open Banking is trust, and a key

driver to building trust is ensuring data is not lost or stolen, but

that it is also only used for the purposes that customers “allow” it

to be used for. Consent becomes the key service enabler for trust.

In summary, alongside the customer, banks are in a great position

to be the winners of Open Banking, but that requires them to realise

the opportunity and look towards and even beyond the medium

term and not see Open Banking as yet another compliance issue,

but as a genuinely great opportunity for them to service their

business customers properly. From custodians of money to data

and, finally, trust – everyone (finally) wins

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56 OPEN BANKING REPORT 2018 • OPPORTUNITIES FOR BANKS AND TPPS

SDK.finance Speeding up the API Journey Is Imperative for Banks’ Success

There has been tremendous growth of API use by companies in

ecommerce, cloud computing, mobile and social media industry

for the last 20 years I have been involved in IT development.

Google, Amazon, Facebook, are all the results of their well-

orchestrated API strategies. According to the Harvard Business

Review, Expedia makes 90% of their revenue through APIs,

while Salesforce around 50%, which is USD 9,1 bln and

USD 4,2 bln respectively in 2017. These facts made me question

what strategic plans have banks elaborated when it comes to

the use of APIs and what ROI do they expect to get from their

implementation. Interestingly, despite 4 years have passed since

after PSD2 was released, the published terabytes of articles

punishing bankers for reluctance to change, and thousands of

white papers offering the canvas for strategy implementation,

have revealed too much talk and too little action.

The true situation with banking APIsThough in Europe there are more than 6000 credit institutions,

banks, financial companies, and more, top payment consultancy

INNOPAY has listed only 32 top banks that work with open

APIs. We have used those 32 institutions in our research,

and the first thing we did was to study their APIs developers’

portals. We found out that only 2 out of 32 comply with a certain

standard. By the standard we imply that developers, who are the

end-users of APIs, can build the products they need in a fast and

hassle-free manner.

The key characteristics of a good API are:

• rich core banking API functionality;

• fast and easy onboarding processes;

• good documentation and working source code examples for

major programming language;

• a marketplace or an application constructor.

If we go below the standard, and sacrifice the marketplace

availability, we will come up with 8 banks, which means 25% of

the top listed banks. So what is going on with the rest? Seems

like they are in the early stages of their API journey. They don’t

go far beyond history transactions, P2P transfers, meaning

“check-the-compliance box” approach. What they also have in

common is the basic and simple format of API calls. But these

basic features are accompanied by some drawbacks; we name

the most common:

• basic 404 and similar error pages, which means the absence of

basic testing procedures;

• API documentation in bad formatted PDF files;

• lack of account activation or no developers’ API keys;

• registration form requested needs to be filled up and send by

e-mail not from registration form;

• documentation provided only in local language (French, Finish,

Spanish);

• lack of working examples;

• lack of community support/poor communication;

• long response time for support request.

None of the banks reveals the performance (transactions/minute)

that one can only obtain via direct communication. We have

measured the response time via email and it ranges from

20 minutes up to 6 hours with the majority of banks; others were

either very slow to respond or have not responded by far.

Obviously, since only 25% of banks in our sample are compliant

with Open Banking requirements, with the rest having a shallow

understanding of the initiative, change happens slowly.

However, by now, there are banks ready to step into the API

economy, such as BBVA and Starling. And obviously the majority

of banks are not incentivised to pursue any changes, indicating

that the bankers do not grasp the essence of the API concept.

API use cases in bankingIf used internally, APIs can reduce operational or technology costs

by simplifying and accelerating development. For instance, as

shown by McKinsey, the use of APIs internally by a bank reduced

traditional product-development IT costs by 41% and led to a

12-fold increase in new releases. What if the traditional way of

customer acquisition which is CPC (cost-per-click business model)

can be replaced by CPA (cost-per-action) as used by Expedia? ➔

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57 OPEN BANKING REPORT 2018 • OPPORTUNITIES FOR BANKS AND TPPS

About Pavlo Sidelov: Pavlo Sidelov is a СTO of a core payment platform SDK.finance based in the Czech Republic. He is an author, speaker with a 10+ year experience in digital payments.

About SDK.finance: SDK.finance is the Fully-fledged Payment Platform wrapped into 340+ APIs. It enables PSPs, EMIs & banks to launch payment or loyalty products saving time 10x, and decreasing 90% of CAPEX. SDK.finance allows to build Payment Services, E-wallet, P2P Money Transfer, Currency Exchange, and much more.

sdk.finance

Pavlo SidelovCTOSDK.finance

One can get clients by “selling” banking products from any third

party website. Isn’t it a way to slash costs? Another case is when a

bank needs to deal with foreign clients and check their history, then

go through the verification and onboarding process. Those costs

can be slashed if simply done via API. Yet, why are not they

incentivised?

Leaving aside the popular features provided by challenger banks

like multicurrency accounts, predictive analytics etc., which could

potentially boost the customers’ loyalty even more, banks can

also benefit by offering loans to customers of other industries

such as automotive for car loans, education for student loans and

real estate apps for mortgages. Retirement planning, vacation

planning, college planning, and other high-cost life events can drive

opportunities for bank services. On a broader scale, it would be

of great benefit to the whole economy. According to McKinsey’s

research, the estimated total economic profit globally from API use

can reach an astounding USD 1 trillion.

Time to become vertebrateBankers may not be good at understanding the technical part of

APIs, but they can use their core strength – quantitative evaluation

of API implementation. If a bank can calculate the optimal deposit/

loan rate, or optimal branch location, it can easily grasp the

benefits of developing API:

• anticipated number of users for the API;

• the number of application developers involved and their hourly

cost;

• how much the service would be worth;

• what new revenue streams would the API open;

• the competitors the API will face.

So why would the majority choose to preserve the status quo?

One things is sure: banks will only survive if they calibrate their

business model and stay in tune with the changing environment

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58 OPEN BANKING REPORT 2018 • SECURING ACCESS AND CUSTOMER TRUST

INNOPAYOpen Banking and TPPs Trigger Banks to Innovate Their Corporate Onboarding Processes

PSD2 has been an important catalyst for banks to open up.

While many banks in Europe are still focused on making the

PSD2 deadline of September 2019, we see leading banks move

beyond compliance and shift towards Open API Banking.

In this emerging Open Banking play, banks start to understand

that enabling secure access to customer data is the new money,

an outstanding customer experience is pivotal, and trust is the

primary condition.

The benefits of Open API Banking are multifold, however, they

require collaboration with third parties to enrich the customer

journey and introduce new financial services based on data.

This forces banks to rethink their strategy for client product and

services and manage the challenges that come with opening up.

When collaborating with third parties, differences in (for instance)

client segments and value propositions, compliance, quality of

service and, last but not least, security protocols, will need to be

tackled. Trust and confidence in the financial system can easily

be damaged and breaking them can negatively influence the

reputation of all parties involved.

With their economies of scale, banks can lay the foundation for

an open and trusted financial ecosystem and safely collaborate

with Third Party Providers (TPP’s). A digital, secure and customer

centric corporate onboarding process for TTPs is therefore

essential, as it enables banks to further commercialise on their

role of trusted advisor and create value in safeguarding their

customers’ identity and put them in control of sharing their data.

Corporate onboarding essentially is about creating a customer

identity for a new legal entity and charging it with all things required

to deliver the requested product or service.

TPPs are a crucial success factor in creating customer value For corporate banks, the primary customer relationship is essential

in maintaining a profitable and future proof business.

Current corporate onboarding processes however are time-

consuming, costly and deliver a poor customer experience.

Already in 2014, Forrester research demonstrated that the

onboarding experience correlates with the profitability of

practically all (98%) customer relationships. Deals are lost and

business development rates are low. An outstanding onboarding

experience will improve conversion rates, time to revenue and

cross- and upsell, thus contributing to customer value. With the

financial industry opening up, onboarding becomes even more

relevant as banks need to constantly prove their relevancy as other

players will try to disintermediate existing client relationships.

PSD2 allows TPPs to access bank customers’ payment accounts

for Account Information Services (AIS) and Payment Initiation

Services (PIS). Open Banking goes beyond PSD2 and allows

banks to create customer value by sharing customer (data)

resources with TPPs in a secure way, through the use of open

application programming interfaces (APIs). Consequently, banks

need to onboard TPPs and, since they have all kinds of corporate

identities (f.i. financial institutions, BigTech, FinTech, Retailer,

SMEs), several corporate onboarding processes will apply.

For regulated PSD2 services, a standard procedure on how

to onboard TPPs is prescribed in the Regulatory Technical

Standards (RTS). However, for Open Banking no standards

apply. The diversity of TPPs and functionality of APIs is unfamiliar

territory for banks. As this impacts the risk profiles and the KYC

obligations and attributes needed to charge the corporate TPP

identity, banks tend to be hesitant and fall back on their existing

processes.

However, instead of onboarding TPPs via the existing siloed,

cumbersome, and costly processes, banks should seize this

opportunity and design a modular, digital, and secure TPP

onboarding process. ➔

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59 OPEN BANKING REPORT 2018 • SECURING ACCESS AND CUSTOMER TRUST

How to best seize the opportunity and innovate corpo rate onboardingWhen innovating corporate onboarding, all types of TPPs and APIs

offered should be considered. It is therefore important to start with

‘the end in mind’ and go for flexibility. Where current onboarding

processes are often static, new processes should consist of

generic building blocks that can be deployed depending on f.i.

TPP’s identity, services offered, type of APIs offered by TPP and

the risks involved. This results in a flexible onboarding architecture

as depicted below:

The onboarding process should aim for convenience and ease of

use, while gathering all attributes required, minimising risks, and

adherence to KYC obligations where needed. A flexible architecture

therefore comprises of:

1. Variation in the order of steps: offer a relevant and tailored

onboarding experience.

2. Adjust to local flavours: f.i. KYC requirements could be a quick

check against sanction and PEP (Politically Exposed Person)

lists, but could also include full identification procedures.

3. Leaving out steps: when onboarding a TPP that offers APIs with

limited risk exposure, f.i. finding the nearest ATM, there is no need

for building blocks 4–7. When a TPP offers PSD2 APIs only, you are

only allowed to apply building block 1.

In short, with the PSD2 compliance agenda slowly dropping

in priority, banks should start with designing a digital, secure

and customer centric onboarding process for all kinds of TPPs.

An important step for banks to further leverage their role as

trusted advisor, create value for their customers through API’s and

strongly position themselves into the Open Banking play

About Esther Groen: Esther leads the Banking & Payments business within INNOPAY. She has a background in corporate banking & global transaction services and is an expert in business development, strategy execution and transformation management.

About Josje Fiolet: At INNOPAY Josje leads the Digital Onboarding practice. She has a background in digital banking, digital identity and Fintech. Her specialty is combining regulatory requirements, customer preferences and organisational capabilities.

About INNOPAY: INNOPAY is a consultancy firm specialised in digital transactions. We operate in the areas of data sharing, digital identity, openness, cyber resilience and digital transformation. Our aim is to help companies, organisations and consortia across Europe to identify and seize opportunities in a digital world in which everything is becoming a transaction. Together with our clients, INNOPAY experts develop innovation strategies, co-create new products and services and digitally transform businesses. Our headquarters is located in Amsterdam.

www.innopay.com

Esther GroenDirector, Lead Banking & PaymentsINNOPAY

Josje FioletManager, Lead Digital OnboardingINNOPAY

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60 OPEN BANKING REPORT 2018 • OPPORTUNITIES FOR BANKS AND TPPS

Senior bank executives are starting to understand that Open Banking will have key implications on their future competitive positioning

and related digital transformation activities. The regulation is set to transform digital experiences through compelling value propositions

developed by third parties leveraging access to bank resources, ultimately adding value and putting the customer more in control. Banks

that are able to put the required capabilities in place to effectively and seamlessly engage with third parties will benefit from an early

mover advantage.

In this article, we assess four core API Developer Portal capabilities of more than 50 banks and define five strategic actions that banks

can undertake to execute their Open Banking strategy.

In the capability assessment, we focus on specific aspects of the Open Banking strategy, that is, the functional richness of APIs offered (i.e.

Functional Scope) and the extent to which third parties are able to interact with these APIs in a seamless manner (i.e. Developer Experience).

The bank’s API Developer Portal is where these aspects come together.

Four core API Developer Portal capabilitiesMany banks are taking action to engage and support external developers through an API Developer Portal. However, the level of maturity

differs considerably across banks, as we assess in the INNOPAY Open Banking Monitor (OBM). Banks differ on four core capabilities: API

Catalogue, API Documentation, Developer Usability and Developer Community. While the majority of banks is still mainly working on ‘getting

the basics right’ of their Developer Portal, we also observe that others are gradually expanding the functional scope of their API portfolio.

Five strategic actions to execute on your Open Banking strategyWith many banks across the globe establishing the basics of their API Developer Portal, there is a strong incentive towards differentiation

in the emerging Open Banking landscape. To ensure banks are prepared for this new landscape, we have defined five strategic actions: 1)

learn from global API best practices across industries, 2) develop API rationale and strategy for your business to create new avenues for

revenue growth, 3) identify and prioritise the value that can be captured with APIs, 4) manage API value creation and monetisation actively

by determining if, what, how, and who to charge in a transparent manner, and 5) drive usage and adoption of your APIs to accelerate

network effects and gain scale.

Open Banking should be approached as a business strategy and model in its own right, requiring an alternative way of thinking and

working in product development. Combined with powerful execution capabilities and a successful and scaled partnership ecosystem,

banks will be able to future-proof their competitive position in the Open Banking era.

1. Introduction: INNOPAY Open Banking Monitor Shows That Open Banking Is Gaining TractionThe evolutionary journey towards Open Banking is driven by ongoing digitisation of financial services, as depicted in figure 1.

Open Banking could be seen as a business approach in which value creation results from sharing, providing and leveraging access to bank

resources. This in contrast to just owning these resources and being closed. Data, processes, and other business capabilities of banks

are made available to an ecosystem of (selected) 3rd parties (e.g. fintechs, technology vendors, corporate customers) through application

programming interfaces (APIs). ➔

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61 OPEN BANKING REPORT 2018 • OPPORTUNITIES FOR BANKS AND TPPS

Figure 1: Evolutionary journey towards Open Banking

Open Banking is set to transform digital experiences by enabling third parties to develop compelling value propositions while leveraging

access to bank resources and putting the customer more in control. As the benefits materialise at scale, we will witness an accelerated

shift towards Open Banking platforms. These platforms enable banks to effectively and securely interact and co-create with an ecosystem

of service providers through APIs. Both banks and these service providers can create benefits for their mutual customers, strengthen

their competitive position in the API economy, and potentially establish new avenues for revenue growth. For banks, this could offset

competitive pressure resulting from the increasing openness in payments and banking introduced by PSD2. Indeed, in Europe, we already

observe that banks are starting to experiment with offering APIs beyond the (perceived) mandatory functionality under PSD2.

Open Banking is not fit for all banksOpen Banking is definitely not a business model fit for all types of banks. The extent to which an Open Banking play will be successful

depends on many different aspects that banks need to get right. This includes its Open Banking strategy, taking into account existing

product portfolio, competitive positioning and size of customer base, and the bank’s ability to execute on that strategy.

Strong API Developer Portal capabilities are key to winning in Open BankingA selected number of progressive banks are starting to engage by publicly launching their own Developer Portals, including APIs and

sandbox environments. These capabilities allow banks to offer secure and controlled access to third parties to interact and use the bank’s

functionality and customer’s data to create next generation financial services. Banks that are able to put the required capabilities in place

to effectively and seamlessly engage with third parties and facilitate an Open Banking ecosystem through its platform will benefit from

an early mover advantage. This will, in turn, strengthen the bank’s API offering and build a supportive ecosystem of third parties that drive

customer value creation. Many banks are taking action to engage and support external developers through a comprehensive Developer

Portal to facilitate effective interaction.

INNOPAY Open Banking Monitor assesses API Developer Portal CapabilitiesThe initial OBM assessment, conducted in early March 2018, included Developer Portals across the globe and triggered many positive reactions

from various banks and financial institutions worldwide. The OBM has proven to be an accessible and intuitive tool, providing a snapshot of

the current state of play regarding API Developer Portals and insights in a bank’s relative position. In this initial release, we have seen that the

majority of banks mainly worked on ‘getting the basics right’ of their Developer Portal, rather than the Functional Scope of their API portfolio. ➔

Mastering Open Banking: How the ‘Masters in Openness’ Create Value

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62 OPEN BANKING REPORT 2018 • OPPORTUNITIES FOR BANKS AND TPPS

In this second release, ‘OBM 2.0’, INNOPAY’s assessment has been enriched with new banks, new API functionality, and new features that

drive the Developer Experience and nurture the use of APIs to accelerate innovation in financial services. Figure 2 below depicts the updated

benchmark results.

Figure 2: INNOPAY Open Banking Monitor 2.0 – update September 2018

OBM 2.0 evaluates the relative position of banks across four core Open Banking platform capabilities, as depicted in figure 3 below. The state

of play and best practices across these core capabilities will be further elaborated in the remainder of this paper. ➔

Figure 3: INNOPAY Developer Portal Capability Model (Grey coloured capabilities not assessed in this OBM release)

Mastering Open Banking: How the ‘Masters in Openness’ Create Value

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63 OPEN BANKING REPORT 2018 • OPPORTUNITIES FOR BANKS AND TPPS

2. API Catalogue

Key messages on API Catalogue:

• Becoming a Master in Openness is about relative openness rather than absolute openness, meaning challenger banks and

incumbent banks can only open up the resources they have. Therefore, the functionality the API enables is a better indicator of

openness, rather than the number of APIs.

• Current Open Banking approach will lead to fragmented API Catalogues roadmap; guidelines in API design could improve the

growth of the Open Banking ecosystem, increasing scalability and cohesion between banks and third parties.

• The design of API functionality varies with the granularity offered and can range from “do it yourself” to “ready to assemble”

functionality.

The API Catalogue is referring to all the products banks are exposing through APIs. In Europe, many banks are responding to the PSD2

compliance challenge by offering APIs enabling the mandatory services (i.e. Payment initiation, Account information and Confirmation of

funds availability). We already observe some leading banks that are extending their offering by exposing more API functionalities to serve

third parties and corporate customers directly. Banks outside Europe are also starting to open up, seeking to expose functionality and

data through APIs to add value to their Open Banking ecosystem.

Current Open banking approach will lead to fragmented API CataloguesAPI functionality can be designed and built in various ways, and the decision to expose certain APIs is determined by the bank’s strategy.

There seems to be no general structure on how the various banks define and set-up the Functional Scope of their API offering (i.e. API

Roadmap). Common API standards for the Functional Scope could, however, promote growth of the Open Banking ecosystem.

Currently, both the content (what is actually offered) and the delivery (the way in which it is offered) differs to a large extent per bank,

increasing the risk of fragmentation. In Europe, however, we do see some early signs of convergence with numerous banks offering PSD2

inspired functionality (e.g. account information services and payment initiation services) according to the NextGenPSD2 API framework of

the Berlin group. While this framework provides for a good start, NextGenPSD2 is an API framework and not a single standard such as Open

Banking UK. Put simply, the API framework provides a toolkit for banks to build their own PSD2 API standard, allowing for various degree

of freedom on certain API design aspects. Creating common API standards in an early stage for a community of (small) banks in a particular

region could contribute to a faster growing ecosystem and increased cross-fertilisation.

Figure 4 below shows the division of the number of measured API functionalities per category currently observed in the Open Banking

landscape. Just over 50 banks with publicly available Developer Portals (in the English language) were examined, spanning different types

of banks (i.e. majority incumbent and one fifth challenger banks) and types of business (i.e. retail and wholesale) to create an insightful

overview of the current state of play in Open Banking. To define API functionality, we compared corresponding APIs of different banks with

the possibilities they offer. One API can hold one or more functionalities, next paragraph will elaborate on this.

On the right side, the categories are explained and the top 3 most common API functionalities per category are shown. This top 3 provides

insight on which functionalities are most commonly offered across banks. Most offered functionalities are related to reading information ➔

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64 OPEN BANKING REPORT 2018 • OPPORTUNITIES FOR BANKS AND TPPS

(e.g. GET Account Balance) from the user’s account instead of writing (e.g. POST SEPA Credit Transfer). As banks grow accustomed to

Open Banking, more write functionalities are expected to emerge in parallel.

There is also a range of miscellaneous API functionalities that is offered by a single or very few banks, which are not taken into account in

figure 4. These API functionalities vary greatly and are still in an emerging state. If these offerings mature, they can be reported in a future

OBM release.

Figure 4: Number of measured API functionalities per category including top 3 APIs

API functionality is a better indicator for openness than the number of APIsThe various banks with a Developer Portal are often ranked by the number of APIs they are exposing. In our research, we are using the

number of API functionalities instead, because due to the fact that an API can have one or more functionalities, comparing number of

APIs would not give a clear representation of what the bank actually offers. Our analysis shows that a particular ‘Bank A’ can have a single

comprehensive API for transaction history incorporating various functionalities, where ‘Bank B’ offers a single API for transaction history

of payment accounts, another API for card payment transactions, another API for sent transactions and a separate API for incoming

transactions. While both banks are offering the same functionality, Bank B would (unfairly) score higher when number of APIs would be

considered a leading indicator for the extent of openness.

Becoming a Master in Openness is about relative openness, not absolute opennessChallenger banks and incumbent banks can only open up the resources they have. Being a true Master in Openness is more about relative

openness (which percentage of functionality does the respective bank open up), rather than absolute openness (how many functionalities

does the respective bank open up). The Open Banking Monitor measures absolute openness, therefore the results of challenger banks

need to be interpreted with caution especially when comparing these to incumbent banks.

Where, in our previous release of the OBM, we observed many challenger banks leading the ranks on Functional Scope (i.e. Bunq,

Starling and Fidor), we observe that incumbents are catching up. The top performers on API Catalogue, i.e. Functional Scope, in this

release are large banks with a clear focus on Open Banking, such as DBS, BBVA, and ERSTE Group. BBVA offers a very comprehensive

account functionality spanning multiple account types (e.g. savings, checking etc.). DBS offers five different ways of payment/transfer

methods (including instant payment), and extensive payment management options (e.g. merchant checkout, corporate bill payments, and

refund/chargeback management options). ➔

Mastering Open Banking: How the ‘Masters in Openness’ Create Value

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65 OPEN BANKING REPORT 2018 • OPPORTUNITIES FOR BANKS AND TPPS

Different regions show a preference for certain categoriesFigure 5 below shows an overview of the various API functionalities that are available across certain regions. The figure shows that, based

on our research, Europe is leading the Open Banking development in general, embracing this initiative even beyond the mandatory PSD2

APIs. It seems that Oceania is experimenting with Open Banking by offering APIs like “Branch locator” and “Product catalogue”. Asia

seems to show high numbers in the category of “Generic Bank Data”, although since the number of participating banks in Asia is rather

low, it is hard to make any reasonable statements on this region. Overall, Oceania and the US seem to be lagging behind in the variation of

API functionalities in comparison to the offering of banks in Asia and Europe.

Figure 5: Number of API functionalities, and possible variations, per region within a certain category

Figure 6 below shows a more detailed view of the number of API functionalities per category offered by the top 10 banks in the Open Banking

landscape. Banks in Singapore are embracing Open Banking and offering the most functionality. As stated above and emphasised by the

marginally presence of only two challenger banks in the top 10, challengers are lacking in Functional Scope, presumably due to their minimal

product offering. There seems to be great variation in the offering of functionality, as some offer fine grained functionalities (i.e. Bunq), while

others full serviced products (i.e. BBVA). These aspects will be further elaborated in the next paragraph elaborating on API design. ➔

Figure 6: Number of API functionalities grouped per category of the top 10 banks

Mastering Open Banking: How the ‘Masters in Openness’ Create Value

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66 OPEN BANKING REPORT 2018 • OPPORTUNITIES FOR BANKS AND TPPS

Design of APIs varies with the granularity offeredWe observe a great variety and granularity in API functionality offered by banks, as shown in Table 1 below. The table outlines the

approach banks can have on building their API offering. These approaches range from “do it yourself (DIY)” to “ready to assemble” APIs

on the other end of the spectrum with potentially many hybrid forms in between.

Do it yourself Ready-to-assemble

Description • Start without a pre-developed plan

• Everything needs to be designed, sorted, and built

• Starting with pieces of wood, a saw, and pipes will be the equivalent of the ‘stripped’ granular functionality like schedule and capture payment

• Mostly single functionality per API

• Build according to the bank’s plan, using building blocks

• There is a structured plan for every single cabinet or drawer, however, the total kitchen needs to be designed

• Building kit reduces the possibilities compared to DIY however, less self-inventing will be needed

• Most APIs hold multiple functionalities

API Consumer pros • Increased flexibility by using combinations (parts of) of APIs

• Efficient APIs can be built, by incorporating only the necessary single functionality

• More possibilities with less creativity

• Ready to use off the shelf APIs

API Consumer cons • Insights into the bank’s processes is required to build APIs (e.g. the steps in the payment process)

• More work to create apps, since several functionalities need to be combined

• Very dependent on the design choices made by the bank

• Reduced performance, due to the fact that a single functionality cannot be called separately

Example • Schedule-payment from Bunq • PayLah from DBS

Table 1: API design approaches range from “do it yourself” to “ready to assemble”

Mastering Open Banking: How the ‘Masters in Openness’ Create Value

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67 OPEN BANKING REPORT 2018 • OPPORTUNITIES FOR BANKS AND TPPS

For banks, it is relevant to determine who the target group is that will be consuming the API and for which purpose. The API fit gives a

representation of the type of bank and the desired granularity of the API. Assessing the desired granularity of the functionality will allow

banks to conclude which design and structure will be most suitable for their APIs.

3. API Documentation

Key messages on API Documentation:

• Clear and unambiguous API Documentation is essential to enable API consumers to build efficient connections and facilitate

self-service.

• Banks differ in quality of API Documentation offered, with main difference in accuracy and comprehensiveness.

• Good API Documentation will support the marketing of APIs.

The core capability “API Documentation” refers to the quality, comprehensiveness, and (logical) structure of the documentation of the

complete API offering of a particular bank. API Documentation is needed for developers to understand the structure of the API, which data

fields are needed and which parameters can be used to use an API functionality.

API Documentation shows considerable difference in structure and qualityAs with the previous release of the OBM, there are considerable differences between the way documentation is offered and functionality

is being added for developers to get acquainted with the bank’s APIs more quickly. Although it is obvious that all APIs and their

functionalities need to be properly documented in order to drive usage, banks seem to be struggling to get this right. The top 3 banks in

API Documentation, BBVA, Nordea, and ING, all have elaborate explanations of all attributes used in the APIs. Version history of the APIs

seems to be missing for some banks, but this could be explained by the fact that their Developer Portals are only just recently launched.

Figure 7 below shows a comparison of two different Developer Portals offering API Documentation for a ‘GET Transaction history’ API.

This example illustrates opposite ends of a spectrum of how API documentation is structured by banks.

Figure 7: Comparison of API Documentation of two banks for API ‘GET: Transaction history’

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68 OPEN BANKING REPORT 2018 • OPPORTUNITIES FOR BANKS AND TPPS

Main differences between the API documentation of bank A and bank B consist of the overall structure and the description of each field.

Bank A has clearly defined which fields are returned, by offering a comprehensive explanation of each parameter; what its object type

is, the description of its contents, an example value, and whether the field is required or returned optionally. Bank B gives little to no

description of the returned values, leaving it up to the developer to guess what values he is actually receiving. It can be stated that Bank

A helps developers to get started more quickly, since the returned attributes are clearly documented and therefore the developer knows

how to use it and what to expect.

4. Developer Usability

Key messages on Developer Usability:

• Banks must get their Developer registration process right to enable easy onboarding of developers.

• Mature open banks add to their Developer Portal different functionalities, and increase usability by adding tools like app

management and comprehensive sandbox features.

• New ways of serving developers are being explored, such as offering swagger and postman files and testing API calls with

Telegram.

Developer Usability refers to the tools, guides, and experience provided by the bank to the developer to interact with the available APIs.

The usability indicates the ease of use of the portal in general, how effective and efficient developers can find their way around the portal.

Developer Usability starts with the onboarding of the developer, the GUI that is presented, the toolset that is being offered, and the

ability for developers to manage their apps. The range of usability varies greatly; where some Developer Portals offer guidance or help

by performing any action (e.g. automatic authentication in the sandbox), others introduce new ways to test API calls with Telegram (i.e.

BBVA). However, (starting) open banks miss out on these opportunities to interact with developers.

As stated earlier, the updated benchmark confirms that Open Banking is in an emerging state. While some banks have launched their

Developer Portal, others have updated their Developer Portal looking for better ways to service and interact with developers and increase

the overall Developer Experience.

Various approaches to Developer UsabilityThe top performing banks, respectively Nordea, ERSTE Group, and Fidor, have comprehensive portal usability, app management, and

sandbox environment. The analysis shows great variance in the offering of a sandbox. The top banks cover the complete API offering

in a sandbox and guide developers through the process, having the sandbox integrated and enriched with extended help functionality.

Other banks do not offer a sandbox or a GUI, leaving the developer to only get access to the sandbox through a terminal.

Bunq, however, has a deviant approach by offering a large set of useful developer tools and accompanying documentation, including an

Android app that connects to a personal test account in the Bunq Sandbox environment. Although this might take some extra time in the

initial set-up of the APIs and getting familiar with the Developer Portal, the presence of the available tools (e.g. offering SDK’s with the most

different (script) languages) seems to make up for it on the long run. Such an approach might be a good way of binding with developers, that

is, when developers are over the steep learning curve, chances are that they will return to use the respective bank’s APIs. ➔

Mastering Open Banking: How the ‘Masters in Openness’ Create Value

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69 OPEN BANKING REPORT 2018 • OPPORTUNITIES FOR BANKS AND TPPS

The depth of app management differs substantially across portals from only basic key management functionality to comprehensive

management of app permissions, team management (incl. roles), and even app analytics. These are good examples to improve a Developer

Portal focussing on how developers are being served by the bank through its Developer Portal. These extended features can offer a big

advantage to the developers, especially when third parties want to offer many different APIs, working with large development teams.

As shown in figure 8, most fluctuation is seen in the offering of SDK’s and other developer tools, with Bunq leading in SDK offering and

Nordea with additional developer tools. BBVA has the most consistent offering on each category in Developer Usability, by dividing their

attention and scoring far above average in each category. Nordea is the clear winner with great Portal Usability and a lot of additional

documentation (e.g. many tutorials and guides) to help developers get started.

Figure 8: Top 5 banks in Developer Usability rated on each of the six capabilities

First interaction with developers is keyAdditionally, the way the first interaction with developers entering the Developer Portal is shaped could create a barrier for developers to

get engaged. The research shows large differences in ‘getting started guides’ and ‘extended how-tos’ for developers to get acquainted

with the portal and its way of working. Also, for Developer Usability, next to API design, a common set of guidelines for all portals could

help developers to get up to speed more quickly. A progressive example would be the Open Banking Project in Nigeria. While this initiative

is still in an early stage and mainly focused on API documentation, various elements of Developer Usability are taken into account (e.g.

authentication and a sandbox). Creating common guidelines in an early stage for a community of (small) banks in a particular region could

contribute to a faster growing ecosystem and increased cross-fertilisation. ➔

Mastering Open Banking: How the ‘Masters in Openness’ Create Value

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Banks tend to excel in a single capability of Developer UsabilityThe figure below shows a representation of the best performing banks in each of the six Developer Usability capabilities.

Figure 9: The best performing bank across six Developer Usability capabilities

The data in figure 9 shows that most banks tend to excel in a single capability of Developer Usability. Nordea, however, is the top performing

bank in Developer Usability achieving high scores on two capabilities: ‘Registration & Introduction documentation’ and ‘Sandbox environment’.

The bank’s sandbox is intuitive to use and has clear and well-structured documentation. Onboarding is quick and easy with the guidance of

their “Developer Portal Starter guide”, setting-up an account requires minimal effort. Only two banks (i.e. SEB Group and ING) are offering

federated login functionality enabling developers to create their account in just a matter of seconds. Banks, in general, can further improve

their Developer Usability by adding ‘App entitlement and management’ and ‘SDK’s start-up toolkits’ to their Developer Portal.

There seem to be only very few banks (e.g. Fidor, Erste, and Capital One), which are focussing on ‘App entitlement and management’,

where a large group of banks offer virtually no related functionality. Considering this is mainly of importance when working with multiple

developers on an app, most banks have not met that maturity level on their Developer Portal yet. As stated above this can, however, be

a great advantage in serving developers.

The fact that the quality of these capabilities substantially fluctuates across banks emphasises again that Open Banking is in an emerging

state. The different capabilities currently being measured will probably be extended in a subsequent release of the OBM. Most likely, the

fluctuation of the quality will decrease when Open Banking will achieve a more mature state, leaving fewer different banks reinventing the

elements of the Developer Portal as they learn from best practices.

5. Developer Community

Key messages of Developer Community:

• More banks are starting to see the potential of building a Developer Community to strengthen their position as an Open Bank in

the ecosystem.

• Critical mass is key for enabling a community around an Open Banking ecosystem.

• Banks differ in the sophistication of shaping their Developer Community, ranging from relatively simple support functions to full-

fledged collaboration approaches embedded in other communities. ➔

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Developer Community refers to the way banks actively engage developers to interact with the bank’s Developer Portal. Certain banks are

actively engaging with developers by creating direct channels to let third party developers get in touch with the bank’s developers. Other banks

are organising events like hackatons to build and engage the Developer Community.

Relevance of the Developer CommunityThe community of developers allied to the Developer Portal of the bank can play an important role for the banks position in the Open

Banking environment. As the Developer Community increases, most likely production of API consuming apps will also increase. Incentives

of developers joining the community might vary from a large customer base the bank is offering, the experience of the Developer Portal, to

a functionality that is solely offered by the respective bank. Setting up, maintaining and growing a community around the Developer Portal

and/or participating in other’s communities is likely to strengthen the bank’s position by encouraging third parties to drive innovation and

to offer a greater variety of apps in a faster time period.

Three stages of Developer Community sophisticationWe separate three stages in which the level of community engagement differs with the level of sophistication, respectively ‘support’,

‘manage’ and ‘collaborate’, shown in figure 10.

Figure 10: The three stages of Developer Community Sophistication

The ‘support’ stage can be defined as providing a Developer Portal with a toolset for developers to find their way around. This, over time,

will be the smallest investment for the bank, however this will also have the least effect on growing the size of the developer community

and cross-developer collaboration. Examples of banks in this stage would be Standard Chartered, BAML, and Lloyds Bank. Most of the

banks in this stage are “Starters in Opening-up” gradually working to improve the developer experience of their Developer Portal.

Moving up to the ‘manage’ stage, banks actively provide third parties the ability to get in touch with the banks’ developers, answering

questions, and establishing online discussions. Guidance through the development process can be actively stimulated by the banks’

developers through dedicated communication channels and messengers (e.g. Slack or Telegram). Offering the ability to subscribe to

updates on certain topics or specific APIs will keep developers informed of any changes or new insights in a suitable manner. Getting

traction on a more mature level can also involve crowdsourcing for ideas on generating new APIs and online presence on commonly used

forums (e.g. Github or Stack Overflow). Examples of banks in this stage are Swedbank, NAB, and Erste Group. ➔

Mastering Open Banking: How the ‘Masters in Openness’ Create Value

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72 OPEN BANKING REPORT 2018 • OPPORTUNITIES FOR BANKS AND TPPS

The highest level of sophistication is the ‘collaborate’ stage in which banks actively bind with developers by organising events and

hackathons to share experiences and insights. If these events are used adequately, it could lead to strengthening the bank’s position on

the Functional Scope of APIs, as well as the Developer Experience. Developers can share insights on the usability of the Developer Portal

and experiences of the tools can be gathered at first hand. On the same note, new ideas can be generated for an app or a functionality

to expose. If these new ideas are used in an updated version of the Developer Portal, developers will feel heard which will increase the

likelihood that they will return. This will eventually generate a sustainable community around a bank;s Developer Portal. Examples of banks

who are actively creating a Developer Community are Nordea, Monzo, and Starling.

6. Five actions to execute on your Open Banking strategyWith many banks across the globe establishing the basics of their Open Banking API platforms, there is a strong incentive towards

differentiation in the emerging Open Banking landscape.

A “one-size fits all approach” will most likely not lead to success, as banks need to make strategic decisions on the four core capabilities,

API catalogue, documentation, usability and community. Different types of banks are likely to reap different benefits and experience

different drawbacks from engaging in the Open Banking play. Moving forward, it is inevitable, however, that we will witness an explosion

of Open Banking APIs.

To support banks in the execution of their Open Banking strategy, we have defined five strategic actions that banks can initiate today, as

visualised in figure 10.

Figure 11: Five strategic Open Banking actions

Learn from global API best practices - learn from the ‘Masters in Openness’ in the Open Banking Monitor, and from digital players

outside the financial services industry. This will provide insight in 1) what APIs other players expose, 2) how these APIs are distributed and

potentially monetised and 3) how to create the most compelling developer experience to attract, grow, and maintain a strong developer

community.

Develop an API rationale and strategy for your business - Open Banking in general and API monetisation in particular are definitely not

a business model fit for all types of banks. Moving beyond PSD2 compliance APIs requires solid understanding and decision making on the

strategic attractiveness of APIs, and organisational and technical readiness to execute. Banks pursuing an “API first” mentality can generate

various benefits both for internal and external functions, however they first need to understand if and where best to apply APIs. ➔

Mastering Open Banking: How the ‘Masters in Openness’ Create Value

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73 OPEN BANKING REPORT 2018 • OPPORTUNITIES FOR BANKS AND TPPS

It requires deliberate decision making from banks to 1) define a business-backed strategy for different customer segments (e.g. retail,

corporate, SMEs, technology players, fintechs), 2) focus on setting up the right governance model to support effective execution of the

strategy, and 3) explore ways to create powerful new avenues for revenue growth by assessing if and how potential monetisation models

could work in your specific context.

Identify and prioritise the value that can be captured with APIs - with a clear strategy in place, banks need to focus on what they need to

implement in order to capture the value they have identified. Banks continue their journey by detailing further where 1) value can be created,

then they 2) estimate the potential impact in terms of revenue, customer experience, productivity and 3) determine efficiency gains by

reducing operational or technology costs through simplified and accelerated development.

Manage value creation actively - banks need to determine if, what, how, and whom to charge in a transparent manner. This requires

quantifying the value of the underlying data or service that is accessible through an API (e.g. how proprietary is it and what is its role in

generating value). In addition, banks need to assess how much API consumers and/or end-users might be willing to pay to access those

APIs, to obtain insights in the revenue streams the APIs will open up.

In determining which monetisation approach to use, banks should 1) think about how their data and 2) how APIs can add distinctive value

for different customer segments and 3) determine the most appropriate pricing strategy. Those insights can help banks make an informed

decision on monetisation arrangements to pursue with different partners and/or end-users.

Drive usage and adoption to accelerate network effects and gain scale - like any product or service, a successful Open Banking

API strategy requires a well-managed adoption campaign backed by rigorous performance management. A generally successful API first

approach starts with engagement of selected API consumers and/or end-users to explore what benefits the use of APIs brings. Along

the way, functional and technical requirements are updated to fix issues, while related business, legal, and operational arrangements are

put in place to govern relationships. Once this is in place, banks proceed with driving wider-adoption to achieve critical mass among API

consumers.

Combined with rigorous, ongoing performance measurement focused on relevant usage and traffic metrics, banks can obtain the needed

insights to make targeted improvements and validate desired strategic and customer outcomes. Indeed, delivering innovation through an

Open Banking API platform requires banks to build capabilities to 1) manage, 2) monitor, and 3) strengthen their relationship with diverse

segments of API consumers.

In essence, Open Banking should be approached as a business strategy and business model in its own right, requiring an alternative way

of thinking and working in product development. Combined with powerful execution capabilities and a successful and scaled partnership

ecosystem banks will be able to future-proof their competitive position in the Open Banking era. INNOPAY’s experience and services portfolio

can support banks to design, launch, and scale their Open Banking API platform strategy. ➔

Mastering Open Banking: How the ‘Masters in Openness’ Create Value

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74 OPEN BANKING REPORT 2018 • OPPORTUNITIES FOR BANKS AND TPPS

About Mounaim Cortet: Mounaim Cortet is a Senior Manager Strategy at INNOPAY, and Lead for the PSD2 and Open Banking practice. He works on strategic innovation challenges in banking covering digital payments, identity and data sharing. He supports business executives from various financial institutions to navigate the changing payments landscape and develop new insights to (re-)define their business (model) and operational strategy to compete in the emerging Open Banking era.

About Art Stevens: Art Stevens is a consultant at INNOPAY, working on strategy and innovation projects focusing on Open Banking and Data Sharing. Art is one of the creators of INNOPAY’s Open Banking Monitor, enabling banks to open up and start seeing data as a product to monetise.

About INNOPAY: INNOPAY is a consultancy firm specialised in digital transactions. We operate in the areas of data sharing, digital identity, openness, cyber resilience and digital transformation. Our aim is to help companies, organisations and consortia across Europe to identify and seize opportunities in a digital world in which everything is becoming a transaction. Together with our clients, INNOPAY experts develop innovation strategies, co-create new products and services and digitally transform businesses. Our headquarters is located in Amsterdam

www.innopay.com

Mounaim CortetSenior Manager StrategyINNOPAY

Art StevensConsultantINNOPAY

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75 OPEN BANKING REPORT 2018 • OPPORTUNITIES FOR BANKS AND TPPS

Aite GroupPSD2 Payment Initiation Services: Competition for Card Payments?

Introduction: how the revised payment services directive (PSD2) enables new payment modelsThe provision of instant payments combined with the payment

initiation services (PIS) enabled by the PSD2 has the potential

to transform the European payments landscape. PIS providers

(PISPs) will be able to develop innovative payment solutions that

compete with existing card-based models. Figure 1 shows how

this could work (for comparison, the traditional four-corner cards

model is depicted as well).

Figure 1. How the PIS Payments Model May Disrupt the

Traditional Cards Model.

Source: Aite Group

A consumer (buyer) visits a merchant’s website and orders

a product or service. The buyer selects the PIS option to pay.

The merchant then instructs its PISP (a third-party or in-house

PSP) to collect the money from the buyer’s account. The buyer is

redirected to the bank’s electronic banking portal to authorise the

transaction. When the buyer gives his or her consent, the PISP

receives permission from the bank to initiate a payment debiting

the buyer’s account and crediting the merchant’s account. Note

that, compared to the traditional four-party card flow, the card

networks would be completely left out of the equation. PIS

therefore has the potential to disrupt the existing cards model.

The promise of PIS PSPs would be able to offer merchants a service to receive

money from sales instantly, using the new ACH rails for instant

payments to collect money from every bank account in Europe.

Payments would be irrevocable (no chargebacks). The fees for

such transactions could be expected to be much lower than the

fees currently charged for card payments. There would be no

interchange, no scheme fees, and a fixed per-transaction fee

rather than an ad valorem fee charged by the PISP.

The first PISP initiatives are already coming to the market (see

for instance, Deutsche Bank Pilots Game-Changing Payments

Solution with IATA). Recent Aite Group research has shown that

the merchant community has high expectations about such new

payment models.

From promise to realisation? Several large retail organisations are preparing to offer PIS-type

services to their clients. However, Aite Group research indicates

that additional work is required in the following areas:

• Standardisation: Banks will provide access to their client’s bank

accounts for PIS through an API. There is no standard for these

APIs, and it would take a tremendous effort for a PISP to connect

to thousands of bank APIs all over Europe. Stakeholders groups,

such as the Berlin Group, have initiatives underway to develop

common standards, and broad adoption of such standards

will be critical to the success of PIS as an alternative payment

model. Preferably, there would be a certification process as well

to test new APIs against the standard.

• Scheme management: Banks and card schemes have developed

the global brands and acceptance networks that allow consumers

and businesses to pay in a convenient and secure way all

around the globe. Governance, scheme rules, and standards are

documented in detail for any jurisdiction, and the rules have been

tested in practice for every possible business situation. ➔

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76 OPEN BANKING REPORT 2018 • OPPORTUNITIES FOR BANKS AND TPPS

About Ron van Wezel: Ron van Wezel is a senior analyst for Aite Group’s Retail Banking & Payments practice. His research covers market and regulatory trends in the payments space, with a focus on Europe.

About Aite Group: Aite Group is a global research and advisory firm delivering comprehensive, actionable advice on business, technology, and regulatory issues and their impact on the financial services industry. With expertise in banking, payments, insurance, wealth management, and the capital markets, we guide financial institutions, technology providers, and consulting firms worldwide.

www.aitegroup.com

Ron van WezelSenior analystAite Group

Such a scheme is clearly missing for PIS. Multiple initiatives may

go to market, each offering a different user experience, thus

creating confusion and slowing down adoption.

• Customer redress: Many card-based payment schemes offer

consumers the possibility to dispute transactions in case of

suspected fraud, or perceived problems in the delivery of goods

by the merchant. Currently, the (instant) credit transfer schemes

do not offer such redress procedures. Money is irrevocably

transferred to the beneficiary, and banks do not offer a service for

consumers to dispute transactions.

This is an issue as instant payments increasingly become exposed

to fraud (see for instance: Time to Deliver Consumer Redress

for the EU’s Instant Credit Transfer?). There is a need for the

payment industry to invest in fraud prevention for schemes that are

based on (instant) credit transfers. This should be complemented

by a form of consumer redress for instant payments and other

new payment methods, to safeguard consumer trust in the new

payment methods.

ConclusionPIS payment models have the potential to challenge existing card-

based models and change the way people pay in Europe. Still a lot

of work has to be done to drive adoption of PIS by merchants and

their customers. Card schemes, therefore, have a time advantage

to address the potential threat to their franchise. They should

leverage their expertise, brand, and network to develop new

services fit for the EU market that can compete with the new PIS

models. They should be agnostic of the payment rails (cards, ACH,

instant payments) on which these services operate. Mastercard, for

instance, with its acquisition of VocaLink, seems well-positioned to

take on this challenge.

This space will be exciting to watch in the coming year as the

payments industry prepares to go to market with PIS. We should

expect more clarity about the success and future direction of the new

models in the 2019 release of the Open Banking and API report

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77 OPEN BANKING REPORT 2018 • OPPORTUNITIES FOR BANKS AND TPPS

Mobey ForumProducers, Distributors, Aggregators: Strategic Options for Banks in the Post-PSD2 Age

Thoughts and broad strokes on the Mobey Forum ReportThe way we watch movies, listen to music or order a taxi has

changed irrevocably in recent years, driven by growing consumer

demand for convenient, seamless, and personalised experiences.

Now, the banking industry is facing its own transformational

moment.

The introduction of PSD2 and other regulations, such as Open

Banking in the UK, is accelerating digital change. This requires

organisations to undertake a fundamental re-assessment of their

business models. And quickly. Open banking poses some short-

term challenges, but opportunity knocks for banks who have

a clear understanding of the new landscape. What options are

available to banks looking to get ahead?

As you were Most banks are receptive to collaboration, but some are concerned

by the uncertainties of a fledgling ecosystem. By continuing to

produce and distribute specialised financial products, banks can

maintain their current role. This initial stance can then evolve as

banks make sense of emerging challenges and opportunities.

The conservative approach may not be as effective as it has been

in the past, however. Under PSD2, banks are mandated to give

TPPs access to payment initiation and customer information if

consent has been provided. If banks adopt a straight compliance

strategy, they must accept increased competition from third

party providers (TPPs) leveraging their data.

It is imperative, therefore, that this business-as-usual approach

is a defined strategy and not the result of an interminable wait-

and-see attitude. If a bank does decide that change is required

beyond meeting the minimum requirements of PSD2, there are

various options available.

Distributors, producers, or both? Banks can choose to be ‘distributors’, offering products and

ser vices from TPPs directly through their own channels. This

approach allows banks to quickly expand, diversify, and enhance

their product portfolios, without the costs and complexities

involved with in-house development. TPPs also benefit from

access to the large customer bases of the banking platforms.

Of course, forging relationships with the TPPs is easier said than

done and brings its own challenges. Careful consideration is

essential when evaluating potential partnerships to ensure they

are complimentary and mutually beneficial.

Challenger banks, with more limited product stacks and internal

resources, stand to gain from this distributor approach as it

enables them to scale quickly. That said, traditional banks (who

have more complete product portfolios) can also benefit from

new partnerships, but may be at risk of ‘cannibalising’ their

existing products and eating into their own revenues in the short-

term. Any partnership must therefore deliver tangible value.

A contrasting approach to the ‘distributor’ model is that of a

‘producer’. Here, banks develop their own services to be distri-

buted by TPPs on a licensing or revenue share model. This extends

the reach of a bank’s core products and has the potential to open

new markets and audiences.

Again, banks must assess whether pushing services into new

channels delivers enough value, and whether they can compete

with similar products offered by the TPP. As banks consider their

options, they may choose to adopt the role of both a distributor

and a producer to maximise potential revenue opportunities.

A catalyst for innovation? The open banking ecosystem is built on a foundation of easily

accessible information. ➔

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78 OPEN BANKING REPORT 2018 • OPPORTUNITIES FOR BANKS AND TPPS

About Elina Mattila: Elina Mattila is Executive Director at Mobey Forum. With years of experience in the financial services and technology industries, Elina has held senior roles across the association since 2012. Before joining Mobey, Elina was a journalist specialising in digital disruption.

About Mobey Forum: Mobey Forum is the global industry association empowering banks and other financial institutions to shape the future of digital financial services.

www.mobeyforum.org

Elina MattilaExecutive DirectorMobey Forum

Beyond distributing or producing new products and services,

banks must also consider how this data can be leveraged and

utilised. Here, banks can position themselves as data ‘aggregators’

and ‘providers’.

As an ‘aggregator’, banks can take advantage of a TPPs customer

knowledge to quickly develop a compelling new service or improve

existing processes. The information can also be passed to other

banks to create additional revenue opportunities. And with more

and more banks offering open APIs, banks can use available APIs

to aggregate external information from various sources into their

own platform.

Another approach is to adopt the role of a data ‘provider’. This allows

banks to tap new revenue streams by offering TPPs a treasure-trove

of financial data, account information, analytics and authentication

services to help inform and improve their services. Many banks now

provide and promote dedicated developer portals enabling TPPs to

easily access and deploy the information.

Regardless of how banks choose to participate in the information

economy, the commercial impact of the stringent data protection

requirements introduced by GDPR must be considered.

Collaboration is the keyGiven the various strategic options available to banks, perhaps

the main challenge posed by open banking is not technological or

regulatory, but organisational. Banks are often big, complex and

siloed, making it hard to affect meaningful change quickly.

Understanding the organisational challenges posed by PSD2,

and identifying effective strategies to combat them, is critical for

banks. This is why cross-industry collaboration is so important, as

banks who clearly understand the various options and available

approaches stand the best chance of establishing early leadership

in open banking

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79 OPEN BANKING REPORT 2018 • OPPORTUNITIES FOR BANKS AND TPPS

The retail banking industry is changing into a more open ecosystem, due to the implementation of new European regulations, new

technologies, increased competition, and a change in customer behaviour and expectations. However, it is unclear what new products

and services could emerge in the Dutch Open Banking ecosystem that are of true relevance to customers.

Dutch retail banking is generally known as mass-market banking, strictly regulated and dominated by a small number of large national

banks. Moreover, the financial landscape used to have a very conservative and closed character, and was typified by a lack of innovation.

Within the boundaries of the law, the banks are fully in control.

The transformation of the retail banking industry is caused by four emerging forces, namely the implementation of new European regulation

(1), an increase of competition (2), technological advancements (3), and a change in customer behaviour (4).

1. The implementation of Payment Service Directive 2 (PSD2) and General Data Protection Regulation (GDPR) acts as a catalyst for

the concept of Open Banking. PSD2 is introduced in order to improve customer protection, stimulate innovation, lower costs in the

payments value chain, and increase the security of European retail payment services. A controversial key aspect of this regulation is

that it forces retail banks to grant licensed third parties access to the customer online accessible accounts, if the customer has given

explicit consent for this. GDPR is a privacy regulation, which aims to strengthen and unify data protection for all customers within the

European Union.

2. Non-traditional players are entering the retail banking industry. Fintech and BigTech companies are upending the status quo by

surpassing the expectations of the retail banking customer. In order to prevent becoming a back office utility, retail banks are forced to

develop truly relevant innovations.

3. The rise of open Application Programming Interfaces (APIs) provides the possibility to securely share data, content, and functionalities.

Additionally, multiple business rationales stimulate parties to open up their digital doors.

4. The ongoing digital transformation causes the customer to expect personalised support and seamless use of digital products and

services.

Open Banking ecosystems stand for the totality of interconnected systems of individual customers, third parties (non-banking), and other

financial institutions, which by means of multi-sided platform business models, enable exchange of value and data via open APIs.

The regulation embodies a real evolution, which stimulates innovation, enables openness, and puts the customer in control over their

financial data. Combining banking with non-banking resources enables parties to develop truly relevant products and services for the

customer. ➔

MoneyMaster - a Customer-Driven Open Banking Service

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80 OPEN BANKING REPORT 2018 • OPPORTUNITIES FOR BANKS AND TPPS

The voice of the customer The voice of the customer is represented by a customer profile consisting of the following key aspects:

• The most important jobs to be done concern the control and management of financial transactions, the activity to get the most out of

their money, the optimisation of the time spent on recurring activities and achieving savings goals;

• The most extreme pains related to doing banking business are caused by a lack of context, a lack of continuous feedback, a lack of

discipline, and the absence of an incentive;

• The most essential gains are a more informative overview, relevant guiding advice, products or service that are flexible in use, more

informative updates and motivational incentives.

The Dutch retail banking customer needs to be supported in pursuing optimal control over their finances. The voice of the customer is

translated into a representative concept, which is called MoneyMaster.

MoneyMaster is a digital financial assistant that, via a conversational interface, proactively empowers the Dutch retail banking customer to

have optimal control over his/her finances. The intelligent chatbot is able to provide the customer with contextual enriched recommendations,

conversing as a real human, by continuously analysing aggregated data of the customer’s bank account(s), calendar(s), and email account(s).

As the service is equipped with advanced cognitive capabilities, it is skilled in learning from experience and, therefore, is capable to define

and remember the customer’s preferences. MoneyMaster is rich in state-of-the-art tools, which the user can organise and activate in order to

create an online personal financial assistant completely based on his/her queries. Besides that, the service is capable to automatically carry

out a recommendation that is approved by the customer.

In addition to the option of arranging features, the customer is able to expand or compromise the range of possible recommendations.

If desired or necessary, a live agent of MoneyMaster is available to assist the chatbot in completing a query. The service is available to

the customer 24/7 and has an unconquered response time. The chatbot is channel agnostic and compatible with desktop, mobile, tablet,

and smartwatch.

The service enables conversational banking via text and voice interaction, and it is seamlessly integrated in the customer’s daily life,

placing them in the limelight. Moreover, this service is capable to adjust to the customer’s wishes and demands and can assist the

customer in achieving financial control.

The key features of MoneyMaster can be divided into three different categories. The chatbot is capable to function as a basic information

provider, an advanced information provider, and a solution provider. ➔

MoneyMaster - a Customer-Driven Open Banking Service

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81 OPEN BANKING REPORT 2018 • OPPORTUNITIES FOR BANKS AND TPPS

I. Basic information provider As a basic information provider, MoneyMaster exposes inactive features. This means that the customer is able to obtain a snapshot of

his/her finances without starting a conversation with the chatbot. The inactive features of the service relate to the two most common

(mobile) banking tasks that the customer carries out. Therefore, the chatbot’s main screen provides up-to-date balance information of the

customer’s main account and gives a clear overview of (recent) transactions.

II. Advanced information provider More advanced features are accessible when the customer starts a conversation with MoneyMaster via a text or voice message. To answer

the customer’s query in the right manner, the chatbot has to actively analyse data and perform additional actions. Therefore, these more

advanced features are called active features. As an advanced information provider, the service enables the customer to create payment

alerts, make money transfers, and manage budgets. Furthermore, the chatbot is capable of analysing spending patterns, monitoring financial

health, and predicting future income and expenses.

III. Solution provider Besides being an information provider, MoneyMaster also is a proactive solution provider. Via push notifications, it informs the customer

about (future) transactions, reminds him/her of past/coming events, and provides tailor-made recommendations. Furthermore, the chatbot

is able to take care of recurring and whitelisted activities.

Generally, MoneyMaster is a service that suits every Dutch retail banking customer who is already familiar with frequently using a retail

bank’s mobile application and online banking. More specifically, the financial assistant especially meets the needs of nomads. This type

of highly digitally active retail banking customers is ready for a new model of delivery. Nomads expect to be served with data driven and

real-time personalised services that provide an added value in daily life. Furthermore, these customers are ready for computer-only advice

on banking products and desire instant support via mobile devices. Nomads are willing to share data and value tools that enable self-

service.

MoneyMaster uses banking resources, non-banking resources, and advanced cognitive technologies to serve as the customer’s digital

financial assistant in a context-enriched manner.

Banking resources The chatbot knows the characteristics of both AISP and PISP. Data related to the banking resources payments and digital identity

are crucial input for the functioning of the service. As an AISP, the service aggregates account information via the open APIs of the

customer’s retail bank(s). The financial assistant retrieves transactional data of the customer’s payment account(s), but also acquires

real-time balance information and personal details of the customer. Based on this input, the service is capable to monitor and analyse the

customer’s financial health. Besides that, the chatbot is able to initiate and automate payments. Because of this feature, MoneyMaster

also can be characterised as a PISP. ➔

MoneyMaster - a Customer-Driven Open Banking Service

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82 OPEN BANKING REPORT 2018 • OPPORTUNITIES FOR BANKS AND TPPS

Non-banking resources MoneyMaster adds value to the customer’s financial data and personal information by using data from the customer’s calendar(s) and

e-mail account(s). Among other things, MoneyMaster analyses information about the duration, location, description, and participants of

past and future events. By taking into account what the customer does on a daily basis, the service is capable to provide the customer

with tailor-made recommendations.

By analysing content of e-mails and the enclosed documents, the service is able to identify specific information, such as (unpaid) invoices

and unused discounts. Besides that, it filters the content of the e-mails for past and upcoming events, for which the MoneyMaster can

make recommendations.

Technology MoneyMaster can deal with the customer’s queries by using artificial intelligence (AI). More specifically, the chatbot mimics human

behaviour by using two subsets of AI. These subsets are natural language processing (NLP) and machine learning (ML).

Natural Language Processing

NLP enables digital systems to process and understand unstructured natural language data. In other words, the technology supports

computers in understanding, interpreting, and manipulating human communication. This tech is already part of the customer’s daily life;

an example of the application of NLP is the autocomplete and auto-correct function used by online search engines.

To serve the customer with appropriate answers, MoneyMaster utilises NLP to break apart each element of the conversation. Thereby, the

technology enables the digital assistant to find out to the essential part of the query and to comprehend its meaning. Because of the inte-

gration of NLP, the chatbot is capable to instantly determine a fitting action and to reply in comprehensible language.

Machine learning ML gives computers the ability to learn without being explicitly programmed. It is an algorithm or method that teaches a digital system to

identify patterns and make predictions based on large amounts of data. The technology is already widely applied. By utilising the capacities

of ML, MoneyMaster is capable of learning from each conversation. Thereby, the chatbot is enabled to define the customer’s preferences.

Besides that, the technology makes it possible for the digital assistant to process large volumes of (textual) data. By executing intelligent

data analyses of the customer’s financial data, calendar(s), and e-mail account(s), the service is capable to provide the customer with

personalised recommendations.

Customer attitudes A qualitative research is conducted to identify the underlying rationales of the customer about the concept of MoneyMaster.

The validation study shows that the use of this service suits the Dutch retail banking customer. The customer describes the features that

the chatbot owns as handy, is positive about the conversational character, and likes to be proactively provided with relevant advice. The

service could achieve a better fit with the voice of the customer by making a few minor adjustments with regard to the design and use of

MoneyMaster. ➔

MoneyMaster - a Customer-Driven Open Banking Service

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83 OPEN BANKING REPORT 2018 • OPPORTUNITIES FOR BANKS AND TPPS

The Dutch retail banking customer seems to be reasonably ready to make use of a service like MoneyMaster. The validation study

indicates that the customer’s willingness to share (financial) data has a decisive impact on the customer’s readiness. The Dutch retail

banking customer is currently hesitant to share (financial) data. The fear of data abuse and data leaks partially submerges the perceived

values of the service. However, in practice, it seems that the customer does not behave in accordance with the high privacy awareness.

To attract potential users, the service must be free to use for the customer and has to be offered by a reliable party.

The concept of MoneyMaster achieves this by addressing several key aspects of the formulated point of view. The validation study

indicates that MoneyMaster supports the customer in pursuing optimal control over his/her finances and enables him/her to live now and

be prepared for the (financial) future.

The Dutch retail banking customer is moderately enthusiastic about the concept of MoneyMaster. However, the customer is currently very

aware about his/her privacy and, therefore, hesitant to share (financial) data. In order to stimulate the adoption and use of the service, it is

crucial that MoneyMaster convinces the customers that data sharing is completely secure and only necessary in their interest.

ConclusionThe digital financial assistant MoneyMaster offers the Dutch retail banking customer a more intelligent and contextual enriched solution to

achieve optimal control over his/her money in a time efficient and effortless manner, as it proactively provides tailor-made recommendations

via a conversational interface that significantly impacts the customer’s daily life. The service additionally supports the customer to get the

most out of his/her money and optimise time spent to recurring activities.

MoneyMaster suits the Dutch retail banking customer which is already familiar with using the retail bank’s mobile application and online

banking environment on a frequent basis. More specifically, the financial assistant especially meets the needs of Nomads.

The financial assistant knows characteristics of an AISP and PISP. The service utilises banking resources (i.e. payments and digital identity),

non-banking resources (i.e. calendar and email) and AI-technologies (i.e. NLP and ML) to serve optimally as the customer’s digital financial

assistant.

The combination of this all makes the concept of MoneyMaster a true beyond banking service which takes the needs of the customer into

account. ➔

MoneyMaster - a Customer-Driven Open Banking Service

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84 OPEN BANKING REPORT 2018 • OPPORTUNITIES FOR BANKS AND TPPS

About Maarten Pater: Maarten Pater recently graduated from the Delft University of Technology and holds an MSc in Strategic Product Design. He concluded his Master thesis on “Money Master” at INNOPAY in 2018. Maarten has a keen interest in digital services, business and finance and an appreciation for innovative design. Currently, he works as a freelance service designer supporting commercial third parties to kick-start and realise disruptive innovations.

About Mounaim Cortet: Mounaim Cortet is a Senior Manager Strategy at INNOPAY, and Lead for the PSD2 and Open Banking practice. He works on strategic innovation challenges in banking covering digital payments, identity and data sharing. He supports business executives from various financial institutions to navigate the changing payments landscape and develop new insights to (re-)define their business (model) and operational strategy to compete in the emerging Open Banking era.

About INNOPAY: INNOPAY is a consultancy firm specialised in digital transactions. We operate in the areas of data sharing, digital identity, openness, cyber resilience and digital transformation. Our aim is to help companies, organisations and consortia across Europe to identify and seize opportunities in a digital world in which everything is becoming a transaction. Together with our clients, INNOPAY experts develop innovation strategies, co-create new products and services and digitally transform businesses. Our headquarters is located in Amsterdam

www.innopay.com

Maarten Pater Mounaim CortetSenior Manager StrategyINNOPAY

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Open Banking – Securing Access and Locking in Customers’ TrustPSD2 could introduce new waves of fraud in never-before-seen patterns. Third-party access to customer accounts and the associated data will inevitably raise concerns about security and privacy. As such, fraud prevention is a top priority in Open Banking. This chapter offers practical guides and advice for players to identify, detect, and respond to threats in Open Banking.

86

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87 OPEN BANKING REPORT 2018 • SECURING ACCESS AND CUSTOMER TRUST

The revised Payment Service Directive Regulatory Technical Standards (PSD2 RTS) will come into effect in September 2019. It will require

every bank (Account Service Payment Service Provider, ASPSP) to apply Strong Customer Authentication for almost every transaction.

Although this increases security, it also introduces unwanted friction in the payment process. Fortunately, there are exemptions where

SCA is not required. However, this requires an AS-PSP to perform Transaction Risk Analysis (TRA).

And therein lies the problem.

For TRA to be effective, the data about the transaction, the customer and the context needs to be available and analysed, in real-

time, by the bank (ASPSP). However, with new service providers or Third-Party Providers (TPPs) joining the payment chain, the data

is fragmented and distributed across multiple parties. Moreover, although there are several initiatives to standardise the exchange of

payment information (through APIs), there is very limited mentioning of standardising context and risk data.

In this article, we elaborate on three key points that need to happen in order for banks to make TRA more effective under PSD2.

Point number 1: Security and risk data should be shared through open and common APIsSecurity and risk data consist of contextual data that can be gathered during the entire process of the transaction. Collecting data starts

when a customer performs a transaction at a TPP. The TPP can read various data points based on the device the customer uses and his

behaviour. After that, at the ASPSP, various data points can also be gathered based on attributes of the transaction and of the account.

During this process, the TPP should use the API call to the bank to provide contextual data, which will be assessed within the bank’s

fraud engine.

This does require parties to use the same protocols and standards for communicating context data. Multiple standardisation initiatives are

aiming to decrease communication complexity between banks and TPPs. In Europe, several initiatives have been launched to create an

open and common API standard for PSD2:

• “NextGenPSD2” is the standard developed by the Berlin Group – consisting of almost 40 banks, associations and PSPs from across the EU;

• Also, in Poland (PolishAPI) and France (STET) initiatives were launched by consortia of banks in their respective countries;

• In the UK, the Open Banking Implementation Entity (OBIE) is also working on a common API standard, an initiative mandated by the

UK’s Competition and Markets Authority in 2016, ahead of PSD2.

Only when the transaction poses a “low level of risk”, then the payment service provider is allowed exemption from SCA.

PSD2 requires the risk assessment to include:

• Abnormal transaction behaviour

• Lists of compromised or stolen authentication elements

• Unusual information about the device or software

• Unusual information about the device or software

• Historic transactions of the user

• Amount of transaction

• Location of payer and payee

• Signs of malware infection

• Known fraud scenarios

• Signs of malware infection ➔

Sharing Transaction Risk Data Leads to Open Banking Success

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88 OPEN BANKING REPORT 2018 • SECURING ACCESS AND CUSTOMER TRUST

However, there is a complication. These standards only marginally discuss the sharing of risk and authentication data. They also differ in

their requirements:

• The Berlin Group standard specifies only the IP-address as mandatory (from 1.0 version);

• STET and PolishAPI also add UserAgent as mandatory (information about the device and browser), besides IP-address;

• UK’s OBIE refers to the OpenID Foundation Financial-Grade API which prescribes just the “UserAgent” as mandatory;

• The API of OBIE talks about sharing of ‘Additional fields identified by the industry as business logic security concerns’, but that does not

give clarity on which data must be shared mandatorily.

With increased coordination and convergence between different standards, more risk data and authentication data could be added to

the APIs. Already, the scope of UK Open Banking has been aligned with PSD2, while STET and the Berlin Group are working together

to ensure convergence between standards. Moving forward, these standards could include application and device details, time since

credentials change (i.e. change of phone number, e- mail, rebinding of app etc.), time since onboarding of customer.

In addition, aspects of behaviour could also be shared. Think of properties of transactions like the moment of the day when they are

usually performed, the receivers and the value of the transactions. Also, through the speed of typing, tilt of the device, and the order of

pressed buttons. This behaviour is strongly attached to a device and a person, a combination that is hard to imitate.

In figure 1 a non-exhaustive overview of properties is listed to give insight on what can be used as risk data as input for a risk engine.

Figure 1: Various risk data that can be used as input for a risk engine

Point number 2: Machine learning becomes the new normal for fraud detection enginesIn open banking, the value chain is less vertically integrated. Without control over the end-to-end process, the AS-PSP needs to be able

to gather risk data through additional sources. So, how can banks maintain their ability to detect fraud? ➔

Sharing Transaction Risk Data Leads to Open Banking Success

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89 OPEN BANKING REPORT 2018 • SECURING ACCESS AND CUSTOMER TRUST

Besides exchanging information with TPPs, banks could also exchange modus operandi (MO) with other banks through an API call.

Firstly, this requires banks to develop this capability into their “open” fraud engines so that they can consume external sources of data.

Secondly, engines need to be able to analyse and process larger volumes of data in real-time.

For years, rule-based engines have proven to be effective in uncovering fraud for known patterns. However, rule-based processing has

an inverse relationship with the size of datasets. By getting input from TPPs and other banks, the amount of risk data grows significantly.

Machine learning techniques are faster and more efficient at processing large datasets and can maintain a high level of detection capability

while working with large datasets. For discovering unknown fraud patterns out of large datasets, the application of machine learning is

therefore recommended. For machine learning to add value, a large dataset is needed, so it might be worthwhile to start-off with a rule-

based engine and then later improve by adding machine learning.

Point number 3: Use customer involvement as a detection mechanismIn open banking, customers need to have control over their personal data. Without control, customers will be reluctant to share data,

or transact with TPPs. Risk engines are able to learn from actions that are initiated by customers. For instance, they are able to detect

a security-aware customer or a customer that is likely to become malicious. Therefore, giving control to the customer will improve risk-

profiling, and therefore transaction risk analysis (TRA) for banks.

A solution that gives the customer a convenient way to manage access to his account would be beneficiary to all parties in open banking.

The customer should be able to determine access restrictions for devices and users, and/or provide limits to spending and withdrawals.

Based upon the customers’ own insight, he could revoke access, or adapt access requests. Through the same system the customer can

also administer which of his own devices are to be trusted, which means that in case of loss he can act upon that immediately.

To concludeIt goes without saying that any data sharing initiative should adhere to the applicable privacy laws. GDPR requires a lawful basis for

processing personal data. Legal obligation is one of them. The PSD2 RTS on Strong Customer Authentication states in Article 2 that

payment service providers shall have transaction monitoring mechanisms in place. Our solution mentions risk data sharing from TPPs

towards banks. Part of that risk data is data on behaviour, which is personal data. Therefore, it is important that only the banks’ risk engine

can make use of that data. This can be ensured by using a bank-controlled software development kit (SDK) for gathering behavioural data

and sending that data over a secure connection.

Being able to do transaction risk analysis has its benefits for TPPs, banks and customers, but requires ongoing cooperation of the three

parties involved. TPPs need to collect and share risk data with banks; banks need to share risk data amongst other banks and delve into

the possibilities of machine learning, and customers can contribute by monitoring and controling the access others have to their data.

By combining these perspectives, Open Banking finds layered support aiming to lower risk and set friction to a minimum.

The future will show to which extent transaction risk analysis (TRA) will be adopted for payment services, and a trusted infrastructure will

undoubtedly be fundamental to its success. ➔

Sharing Transaction Risk Data Leads to Open Banking Success

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About Milan Kaihatu: Milan Kaihatu, CISSP is a senior consultant at INNOPAY. He advises on cybersecurity challenges for organisations in the financial and public sector.

About Rob van Meijel: Rob van Meijel is a consultant at INNOPAY, focusing on strategy and innovation for fraud management. He has been involved in various payment innovation programmes for banks and PSPs.

About INNOPAY: INNOPAY is a consultancy firm specialised in digital transactions. We operate in the areas of data sharing, digital identity, openness, cyber resilience and digital transformation. Our aim is to help companies, organisations and consortia across Europe to identify and seize opportunities in a digital world in which everything is becoming a transaction. Together with our clients, INNOPAY experts develop innovation strategies, co-create new products and services and digitally transform businesses. Our headquarters is located in Amsterdam.

Milan KaihatuSenior ConsultantINNOPAY

Rob van MeijelConsultantINNOPAY

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91 OPEN BANKING REPORT 2018 • SECURING ACCESS AND CUSTOMER TRUST

FeedzaiBehind the API: Managing Third Party Risk Under PSD2

Open banking is about making the economy compatible with all

the other shifts in our new digital lives: online payments, 24/7

services, seamless experiences across channels, and instant

payments. And enabling this new payments landscape, there’s

one basic component: an interface, most commonly an open

application programming interface (API), to open up bank data

to account-information service providers (AISPs) and payment-

initiation service providers (PISPs).

Through this interface, challenger banks and “non-bank banks”

are entering the scene in unpredictable ways, putting billions of

euros in revenue at stake. We’ve seen this before. “Traditional

business models have been disrupted (or destroyed) due to the

rising supremacy of APIs.” Those are the words of an Accenture

report that demonstrated the API-based insurrections in multiple

industries: Netflix disrupting content over Blockbuster, Amazon

disrupting hardware servers over Dell, and Expedia disrupting

Thomas Cook through a collection of APIs and its easy-to-use

interface.

The most forward-thinking traditional banks are trying to anti-

cipate all these coming innovation inflection points, so that

they can turn challenger threats and regulatory directives into

business opportunities. PSD2 is creating a fully interconnected

payments ecosystem where banks can pursue new revenues, for

example, by using customer insights to cross-sell new services.

Customers will get more of what they’ve been asking for all

along: personalised, differentiated services and innovative and

seamless digital experiences. But as PSD2 creates a customer’s

paradise, is it creating a fraudster’s paradise too?

A fraudster will never give upSimilar to how the adoption of EMV in the US led to a surge in

CNP fraud, PSD2 will introduce new waves of fraud in never-

before-seen patterns. There will be new attacks on the users of

new payments services, an increase in “director” and invoice

fraud, and new social engineering schemes. Meanwhile, new

third party providers (TPPs) will increase transaction volume,

and instant payments will decrease the time to make decisions

about fraud.

Adding to the challenge is the new “constrained PSD2 view.”

Now that third parties can act as intermediaries between banks

and customers, banks may find it more difficult to access the

customer data that they have traditionally relied on to make

decisions about fraud and risk. And because these new providers

are associated with new data streams, banks have new kinds of

data coming in that they will have to make sense of.

So it’s perhaps no wonder that this McKinsey Survey

“indicated that the risk of fraud arising from third party access

to accounts is a serious concern and that fraud prevention is a

top priority.” McKinsey concludes that banks “recognise that they

must invest in fraud management.”

The API at the centerAn unknown entity is coming through the API, having clicked: “Pay

with my bank account.” How can a bank secure the transaction?

The API-enabled interface at the center of PSD2 doubles as

an attack vector. To get at the bank, now fraudsters just have

to get at the TPP. A compromised TPP that stores financial

data and gets breached can expose a bank’s customer data.

A compromised TPP can also lead to fraudulent requests about

a bank’s customers and fraudulent payment requests.

Banks are used to existing fraud controls – for example, via

Mastercard and Visa systems. Now that there’s a new channel,

it’s uncertain how to identify fraud reliably at scale, and it’s

certain that fraudsters will seek to exploit that fact.

The orchestration differenceSince fraudsters count on disappearing through the cracks

between siloed transactional activities, stopping them requires

orchestrating these activities into a complete and connected

“PSD2 view.” While they’re managing new risks, banks will also

need to protect seamless customer experiences. ➔

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92 OPEN BANKING REPORT 2018 • SECURING ACCESS AND CUSTOMER TRUST

About Richard Harris: A veteran in both the finance and technology industries, Richard is helping to lead Feedzai’s global scaling. Before joining Feedzai, Richard held Vice President roles at both Experian and Accertify, during which time he built global sales teams and helped lead regional expansion. Richard has held leadership positions with Visa and PayPal, following various technical and development roles, and has also served as a member on the board of the Merchant Risk Council.

About Feedzai: Feedzai is the market leader in fighting fraud with AI. We’re coding the future of commerce with today’s most advanced risk management platform powered by big data and machine learning. Founded and developed by data scientists and aerospace engineers, Feedzai has one mission: to make banking and commerce safe. The world’s largest banks, processors, and retailers use Feedzai’s fraud prevention and anti-money laundering products to manage risk, while improving customer experience.

feedzai.com

Richard HarrisHead of International OperationsFeedzai

Walking this balance depends on a total risk management workflow

for PSD2 risk, where risk assessments above specified thresholds

either trigger automated escalations, like Strong Customer

Authentication (SCA), or manual reviews.

Because PSD2 is a new channel, there isn’t sufficient data to deploy

machine learning models on Day 1. That’s why it’s critical to have a

system that is architected to train and deploy new machine learning

models into run-time production as soon as the data becomes

available, with highly effective stopgaps fighting fraud in the mean-

time.

At Feedzai, we are perfecting the process. Our AI-enabled platform

ingests internal and external data to create real-time nano-profiles

for every entity in the system, and we apply a combination of

machine learning models and configured rules to produce risk

assessments specific to each activity. At one of our open banking

customers, we are almost done building what we believe will be

the world’s first open banking machine learning model.

Underlying our orchestration strategy is an agile, graphical user

interface that splits and rejoins customer journeys in order to make

the best decisions about risk, without adding friction. And our API

connectivity is based on space-grade architecture that simply

cannot be hacked into. At one of our bank customers, beyond PCI

DSS, we implemented 800 custom security controls to satisfy their

requirements for total risk mitigation.

Feedzai for PSD2 is the result of years of data science innovation,

in the service of an AI platform purpose-built to fight fraud. But

with all the technology that goes into it, what I’m proudest of is

how agile it is. Our orchestration is enterprise-grade, but it’s also

easy. However a bank wishes to interpret open banking, with all its

potential opportunities, Feedzai can make the strategy secure and

seamless. That makes us a partner, not just in risk, but in digital

transformation too

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93 OPEN BANKING REPORT 2018 • SECURING ACCESS AND CUSTOMER TRUST

ThreatMetrixThe Paypers sat down with Mike Nathan, Senior Director

Solutions Consulting EMEA at ThreatMetrix, to discuss the

solutions available for banks to identify and respond to threats

in Open Banking.

What are the fraud and security implications of Open Banking, in terms of customer data storage? PSD2 and open banking requirements aim at enhancing trans-

parency, innovation and competition throughout the EU’s financial

services industry. It empowers customers to take control of who

can use their data and advise on financial alternatives that offer

more competitive services. This includes regulating third party

aggregators to access customers’ account information, in a similar

manner to how credit bureaus and bank reports store information

about people’s credit files, credit histories and delinquencies.

As part of Open Banking the banks are required to offer third-party

providers (TPPs) access to accounts via APIs, under the condition

of customer consent. With the end consumer’s permission, TPPs

can access a bank statement for an agreed time-period, for

instance, to look at how that person is managing their money or

recommend a new financial product. How will customer data be

used in making the assessment, and perhaps most importantly –

what happens to the data after that? The customer might under-

stand the access that they have given to their primary data – but

will also need to clearly understand the way it is going to be used,

and potentially shared. Taking control of your own data might lead

to higher proliferation of that data than it does today. There is

a lot of power in this information – the stored data about the

consumers’ behavioural habits, and all their transactions both

digital and physical will now be visible to TPPs.

Some banks have already started developing their own aggregation

products to supplement the existing TPPs. The implications in

terms of the types data and data storage needs to be well thought

out in order to avoid further breaches and GDPR questions.

What is the impact of the Open Banking regulations on screen scrapers and banking aggregators?At ThreatMetrix, we work with some UK banks and we see that

a high percentage of their traffic is based on screen-scrapers

who act as aggregators today. These screen-scrapers never do

anything but log into an account, check a consumer’s balance and

then return it back to their host systems. This allows the customer

a holist view of all their bank accounts in one place. The UK banks

have also started in a more limited capacity allowing payments via

online banking, this will further pick up pace in 2019.

Banks have previously allowed screen scrapers to operate

because they know there isn’t a threat and it is a service. We are

now moving into a regulated environment, where the same

parties and new entrants will be able to create more functional

applications based on APIs.

What about the risks and challenges Open Banking is going to pose to financial institutions?For Open Banking consent, authentication, and authorisation,

UK banks generally have followed the redirection model.

Therefore, for authentication and authorisation, the customer

is redirected from the TPP’s domain, to the bank’s domain

allowing the maintenance of high security standards and relying

on direct customer consent before the customer shares data.

Redirection screens will be presented between the consent and

the authentication steps, and, after the authorisation step, the

customer is redirected back to the TPP’s domain.

However, while Open Banking is designed to enhance the

customer experience and choice, it could also increase the risk

of specific kinds of fraud, including account takeover via stolen

credentials, malware targeting or API hacking. For example, if the

fraudster has access to the customer security credentials, they

might be able to re-use them across all accounts via a single

TPP interface. Another example could be a Man-in-the-Browser

manipulating the TPP journey after consent to initiate unwarranted

payments or return data the customer never intended to share.

Banks must ensure the same level of security across all access

points including the Open Banking environment, with the additio-

nal check around consent. ➔

Strong Customer Authentication plays an important role in creating a framework for identifying, detecting, protecting, and responding to threats in Open Banking.

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94 OPEN BANKING REPORT 2018 • SECURING ACCESS AND CUSTOMER TRUST

They also must focus on risk control and put more emphasis on

active risk management and monitoring; they can no longer rely

on the behaviours of a direct customer and must now manage

multiple interactive profiles.

To fight these negative activities, ThreatMetrix has developed the

ThreatMetrix Digital Identity Network, which analyses millions

of transactions in real time across billions of devices. The latest

data, as revealed in the Q2 ThreatMetrix Cybercrime Report

highlights in the first half of 2018, financial institutions were hit

with 81 million cyberattacks on the ThreatMetrix global network.

The ThreatMetrix solution for Open Banking supports organisations,

maintaining authentication and customer validation processes

whilst enhancing the customer experience by piecing together the

true digital identities of users already known to the banks via their

regular online banking account. What is more, the solution allows

companies to evaluate real-time risk factors in the context of past

user behaviours to make accurate risk decisions – to accept,

reject, or review (step up) a transaction as necessary.

What are the solutions available for banks in order to build a framework for identifying and responding to threats in Open Banking?Strong Customer Authentication (SCA) plays an important role

in creating a framework for identifying, detecting, protecting,

and responding to threats in Open Banking. ThreatMetrix offers

SCA solutions that focus on minimal user intervention, such

as persistent authentication through device binding using

cryptographic keys. This works hand-in-hand with Risk Based

Authentication to support the banks in maintaining the optimal user

experience as they define, within a new regulated environment,

how and when to use step-up authentication.

For more information on ThreatMetrix solutions for the banking

and finance sector visit – https://www.threatmetrix.com/

cyber-security-solutions/banking-and-brokerage

About Mike Nathan: Mike Nathan has nearly 15 years of experience in the risk and fraud space, with key interests in online banking fraud, application fraud, internal fraud and card fraud. Mike started as a credit analyst at Lehman Brothers, before moving to Lloyds Banking Group as a Fraud Manager, where he led large teams of analysts and data scientists. He was a consultant at SAS, the analytics company, and a Vice President at Barclaycard, looking at Credit Card Fraud. At ThreatMetrix, as Senior Director, Solutions Consulting EMEA Mike advises many of the world’s largest banks and holds an MSc in Information Management & Finance from Westminster Business School in the UK.

About ThreatMetrix: ThreatMetrix, A LexisNexis Risk Solutions Company, empowers the global economy to grow profitably and securely without compromise. With deep insight into 1.4 billion anonymized digital identities, ThreatMetrix ID delivers the intelligence behind 110 million daily authentication and trust decisions to differentiate legitimate customers from fraudsters in real time.

www.threatmetrix.com

Mike NathanSenior Director – Solutions Consulting EMEAThreatMetrix

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DataVisorAPIs: The New Attack Vector

The promise of APIs in enabling innovation is unquestionable.

Open banking has transformed the traditional banking ecosystem

into one that benefits consumers and banks alike. APIs have also

opened up a completely new line of business for fraudsters.

According to Gartner, “By 2022, API abuses will be the most-

frequent attack vector resulting in data breaches for enterprise

web aapplications”.

Traditionally, the risks arising from API exposure were considered

to be under the domain of the CISO. However, the emergence

of digital channels and associated threats has highlighted the

need for a cross-functional fraud prevention strategy – one that

involves a broader discussion with product and risk teams.

Banks typically handle the risk associated with APIs with multiple

layers of security. Perimeter security such as firewalls and/or

endpoint protection, only protect against network layer attacks

targeted towards gaining access to internal banking systems.

They do not provide defense against application layer fraud

attacks. What’s more, threats associated with APIs are often

buried in areas that may not be monitored. Fraudsters target

these unmonitored openings, automating scripts and taking

advantage of weak APIs as a way to scale attacks for maximum

impact.

Machine learning technology offers a way to mitigate the security

threats posed by these API weaknesses. The most common

approach has been through rules and recently, adoption of

supervised machine learning. Unfortunately, this approach can

only use historical patterns to identify known fraud patterns

coming from the same API. For that reason, a more effective

approach is what’s known as “unsupervised machine learning“.

This approach does not require labeled input or training data to

identify patterns and allows organizations to stay ahead of the

game in fraud detection.

What follows are the most common attack vectors for financial

fraud, and a brief explanation of the advantages of unsupervised

machine learning in stemming the tide of fraud via APIs.

Vector 1: Outdated application interfacesExisting applications on mobile devices may not be upgradable

because of compatibility issues – or end users simply skip the

upgrades because of performance concerns. IT teams effectively

roll out newer versions of apps and web pages with better anti-

fraud measures but may not be able to upgrade all outdated

API versions with the latest detection capabilities like device

fingerprinting, Geo or bio-signals.

Fraudsters can then intentionally target these interfaces to slip

under the radar by sending only limited information.

Vector 2: Inadequate partner authenticationsThe adoption of third-party applications like financial tracking/

trading software is on the rise. When banks partner with these

third-party providers, they have special partner API connections

that may not have the same level of authentication and security

measures as the banks. Many important attributes such as end

user IP address, device and browser information etc. may not be

collected by these APIs.

Vector 3: Unprotected testing interface APIsMost banks and financial institutions have testing interfaces

where banks or third-party vendors can test functionality.

As these interfaces are designed for testing rather than real

end users, they usually have no fraud detection/prevention

protections. As a result, when the interface is discovered by an

attacker, it can often be followed by big waves of attacks.

Vector 4: Mobile/Web emulatorsHackers can reverse engineer an app to discover the API protocol

details, such as the secret API key used to communicate with

the application server. ➔

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96 OPEN BANKING REPORT 2018 • SECURING ACCESS AND CUSTOMER TRUST

About Fang Yu: Fang Yu is the Cofounder/CTO of DataVisor, where her work focuses on big data for security. Fang has developed algorithms for identifying malicious traffic including fake and hijacked accounts, and fraudulent financial transactions. Fang received her PhD from UC Berkeley and holds over 20 patents.

About DataVisor: DataVisor is the next gen anti-fraud platform based on cutting edge AI. Using proprietary unsupervised machine learning algorithms, DataVisor helps restore trust in digital commerce. Combining an intelligence network of more than 4B user accounts globally, the DataVisor solution is deployed across a variety of industries, including financial services.

www.datavisor.com

Fang YuCofounder/CTODataVisor

This allows them to easily craft scripts that call an API and pretend

to be the legitimate app. Often the back-end servers are not aware

of the malicious app and will freely interact with it.

Staying ahead of the game with unsupervised machine learning

Existing anti-fraud endpoint solutions such as device fingerprinting,

behavioral biometrics, webpage obfuscation etc. effectively

protect up-to-date applications, but do not offer a robust way to

manage the broader threat emerging from old and retired APIs.

As a result, the fraud coverage of these solutions is low.

Machine learning technology holds great promise to mitigate the

security threats posed by these API weaknesses. However, the

most common approach has been through supervised machine

learning. The supervised machine learning approach requires

multiple models to be trained to address different APIs. They are

reactive, rely on historical attack patterns and can only detect

fraud based on features and attributes that are already defined

and trained.

DataVisor brings the next generation of AI and machine learning

to fraud prevention. By expanding the view to all input traffic and

correlating that traffic for suspicious activity, DataVisor is able to

identify previously unknown fraud patterns coming from any API–

typically before any financial damage is done.

Using a patented machine learning approach and techniques,

DataVisor’s Unsupervised Machine Learning Engine™ works

without requiring labeled input or training data. The detection

engine also eliminates the need for frequent re-tunings, because

its predictive power is not based on intelligence derived from

historical experience. Unlike supervised machine learning models,

which decay in effectiveness over time, DataVisor models maintain

consistently high performance without the need for re-tuning.

Outdated APIs can be an open door to financial fraud. Unsupervised

machine learning can shut that door

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Kirsty RutterManaging Director, Chief Innovation Officer UK

Barclays Bank

Karen PepperHead of the UK, Amazon Pay

Amazon

Toshihiko OtsukaChief Executive Officer and Director

Rakuten Bank

Megan CaywoodChief Platform Officer

Starling Bank

Ewan MacLeodChief Digital Officer

Nordea

Lana AbdullayevaDirector, Open Banking & PSD2

Lloyds Banking Group

Linda DuncombeChief Marketing Officer, Head of Growth, Citi FinTech

Citigroup

Joseph GordonChief Executive Officer

First Direct

26 – 27 November 2018etc.venues 155 Bishopsgate, London

ww

w.m

arketforce.eu.com/mlsum

mit

Bringing the best and brightest of the traditional banking industry together with the most exciting FinTechs and new digital challengers, MoneyLIVE Summit is a hub of creativity

and innovation, where attendees can spark new ideas off one another and help to change the course of banking as we know it.

54% Chief, Director, Vice President or Head

400+ attendees 200+ companies 85% European attendees

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Banks’ Quest for Better Customer ExperiencesOpen Banking encourages banks to become more innovative and to improve the user experience to retain relationships with their customers. In this section, banks and experts share best practices and strategic responses in Open Banking.

98

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99 OPEN BANKING REPORT 2018 • BANKS’ QUEST FOR BETTER CUSTOMER EXPERIENCE

BNP Paribas FortisThe Anatomy of Aggregation Services

Taken at face value, account aggregation services might look like

the proverbial ‘good solution to a non-existing problem’: after all,

people hold accounts at different banks precisely to keep their

assets separate.

Although very specific, this is just an example of the way the

debate about the possibilities unlocked by PSD2 is sometimes

focused on the answers (technology, capabilities) rather than on

the questions (in which way are customers’ needs actually met?).

Still, if tackled the right way, a topic such as account aggregation,

which by definition concerns multi-banking clients, is very relevant

for any major financial institution. In Belgium, for instance, about

1/3 of the 4 biggest banks’ customer base spread its banking

relationships across the market.

To answer the question above, we have dissected the aggregation

issue, asking BNP Paribas Fortis clients for their opinions and

preferences and reaching some relevant conclusions along the way:

- Next to 23% of early adopters, studies show that 56% of

customers are open to using aggregation services under the

following conditions:

• Services are offered by the main bank;

• Security level is proven;

• Customer data are NOT used for other purposes or visible to

third parties.

First conclusion: there is a public for aggregation services and

an institution like BNP Paribas Fortis is seen as a legitimate

provider. Trust is a major pre-condition here.

- A remaining 21% has a negative attitude towards the aggregation

proposition, mainly linked to:

• Access to data (I don’t want Bank X to have a full view of my

assets) – [this group represents 15% of all customers];

• Own follow-up system already in place;

• Security/control/trust concerns.

Second conclusion: as conventional wisdom suggests, there is

a hard core of customers who spread their assets by design and

that are insensitive to aggregation. It is unlikely any institution

will ever convert them. They are however a limited number.

Third conclusion: aggregation emerges as a polarising topic,

being very relevant for some and highly sensitive for others. In

particular, worries and resistances around security are real.

- When presented with an aggregated overview of accounts, the

most customers want to act on what information is shown (e.g.:

by making a transfer between accounts)

Fourth conclusion: ‘consult’ functions alone are not enough.

Pure aggregation needs to come with payment initiation and other

complementary services bringing added value (PFM, for instance).

Figure 1: Appetite for Aggregation Services (BNPPF market

survey, 2017)

The observations and conclusions above were critical to our

choices in bringing the service to the market.

In terms of communication approach, we now have a definite view

of the strengths BNP Paribas Fortis (with its customer base and

brand positioning) may leverage on and, conversely, which issues

need to be addressed upfront in terms of user reassurance.

In particular, we acknowledge and are mindful of a wide customer

need for information and – indeed – reassurance on the boundaries

of PSD2-enabled services: in which cases accounts can be

aggregated, under which conditions a third party can gain access

to one’s accounts, what is the active role account holders need to

play in this dynamic.

Though it is to be recognised that the items above cover the ‘pre-

aggregation phase’, rather than the experience itself, adoption by

mainstream population will only happen once we get past those

argument or objections, at least in a market like Belgium. ➔

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100 OPEN BANKING REPORT 2018 • BANKS’ QUEST FOR BETTER CUSTOMER EXPERIENCE

About Valentina Caruso: Valentina is Head of Product Management Cards & Accounts within the Retail & Private Banking division of BNP Paribas Fortis. In the course of her career in Belgium she has been covering segment marketing for Professional clients, and product management for accounts, customers, and more recently payment instruments. Before joining BNP Paribas Fortis Valentina practiced law at an international law firm in Milan.

About BNP Paribas Fortis: BNP Paribas Fortis offers the Belgian market a comprehensive package of financial services for private individuals, the self-employed, professionals, SMEs and public organisations. In the insurance sector, BNP Paribas Fortis works closely with Belgian market leader AG Insurance. The bank also provides wealthy individuals, corporations and public and financial institutions with custom solutions for which it can draw on BNP Paribas’ know-how and international network.

www.bnpparibasfortis.com

Valentina CarusoHead of Product Management Cards & AccountsBNP Paribas Fortis

Aggregation will be available to BNP Paribas Fortis and Hello Bank!

clients in Belgium as of late 2018, with a progressive enrichment

of the offer going forward. In order to provide such services, BNP

Paribas Fortis has decided to ‘go open’ and enter a partnership

with Tink to offer a wide range of aggregation-related capabilities.

Given Tink’s outstanding record at innovating, we intend this

partnership to evolve in terms of technological solutions and user

experience. The combination of Tink’s technological expertise and

BNP Paribas Fortis’ strong customer relationship backbone is a

powerful one, and can certainly evolve towards a wider range of

services offered. All this whilst keeping the high level of security and

data protection to meet our customers’ concerns.

All this for Step 1. Now, what is the future of aggregation services?

Customer adoption rate will eventually show us, but it is possible

that, over time, aggregation will evolve towards something wider,

perhaps encompassing asset management, retirement planning

or debt optimisation. Provided, of course, that the regulatory

framework evolves in the sense of enabling these trends.

In parallel, the landscape for open banking will certainly extend

beyond the ‘account/asset view’ and will touch extensive banking

journeys and different experiences.

We are now standing on the brink of a new banking world. At BNP

Paribas Fortis, we are confident this is the way to go: in the future,

the new technologies and the new way of conducting business will

prove their worth, expectations of customers will evolve further

and their worries will eventually subside.

In getting there, our responsibility – at BNP Paribas Fortis, but

also everywhere else across the market – is to preserve the trust

capital and keep being relevant for our clients. The customer stays

in the driver seat

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101 OPEN BANKING REPORT 2018 • BANKS’ QUEST FOR BETTER CUSTOMER EXPERIENCE

RabobankSeizing Open Banking Opportunities – Rabobank’s Experience

Rabobank understands that bringing the best experiences

and solutions to users is essential to stay relevant. And since

it is in our roots, we also understand that together we can

achieve more. As such, it is no surprise that being open

and connected is a key component in our digital strategy

and vision.

Within Rabobank, open banking is a strategic topic, which now

drives development of new financial services, new non-financial

services, and new business models. And although we are just

at the beginning of being open and connected, we can already

say it will have a real impact on our ability to bring innovations

to existing customers and expand to new customer segments.

Innovations for existing customersBy strengthening our existing solutions and connecting

digital (API) services from other financial institutions, we bring

innovations to our existing customers.

For customers who are using our online channels, we offer one

environment to connect all their bank accounts and hence have

an integrated overview of all their balances. As it is recently

launched, our users can now connect their Bunq account, see

their transactions and balance and do a payment.

We are also developing extended insight such as categorisation

and other personal finance management tools to assist our

customer in the best way possible. For these tools we are looking

into possible collaboration with partners who have experience in

that field as well.

Aside from adding functionalities to existing solutions, we also

create new propositions and bring new solutions to our clients,

such as Rabo PinPin, Rabo Assistant and Payconiq.

The first one, Rabo PinPin, is an augmented reality pocket money

app teaching children in a safe and fun way about the value of

money. While playing mini-games and earning and spending

virtual money, they learn valuable lessons.

Also, as a parent, Rabo PinPin allows you to connect your

children’s bank account. This way, their savings goals become

both tangible and real.

Another example is Rabo Assistant. Rabo Assistent connects

to our own digital (API) services and uses the Google Assistant

platform so customers can retrieve their balance and set a budget

with their voice.

The final example of a proposition made possible by being open

and connected is Payconiq, which simplifies paying online, offline,

and between friends.

Expanding to new customer segmentsAs stated, open banking drives development of new (non-)

financial products and services. This attracts new customer

segments like tech-savvy businesses, FinTechs and Developers

aka third parties.

Rabobank believes that working together and enabling digital

businesses we can further excite innovation and create excellent

customer experiences. For instance, allowing users to have

a more seamless login experience with Rabo eBusiness or the

ability to send a Rabo Payment Request as part of an invoice.

To service these new clients, we have introduced a new Open

Banking platform – the RABO Developer Portal, allowing third

parties to build on top of our digital (API) services and incorporate

Rabobank functionality into their propositions. As of last year,

we are working closely with partners to validate and improve our

platform and offering.

Yet we did not stop there – another new open banking initiative

is Rabo eBusiness, which is a partnership between a traditional

bank and a fintech (Signicat). Rabo eBusiness acts as a service

aggregrator that provides a distribution channel for new products

and services to our customers. Rabo eBusiness helps businesses

shape their online services in an efficient way, in order to achieve

higher online conversion. ➔

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102 OPEN BANKING REPORT 2018 • BANKS’ QUEST FOR BETTER CUSTOMER EXPERIENCE

About the authors: Daan van den Eshof & Ali Babakhan are both Product Managers for Rabo eBusiness and responsible for Business Development, Sales, Implementation and Marketing for Rabobank’s identity solutions and value added services. Desiree van der Geer & Tjeerd Tesselaar are both Product Managers for Rabobank responsible for API development and Open Banking opportunities.

About Rabobank: Rabobank is an international financial services provider operating on the basis of cooperative principles. It offers retail banking, wholesale banking, private banking, leasing and real estate services. As a cooperative bank, Rabobank puts customers’ interests first in its services and is committed to being a leading customer-focused cooperative bank in the Netherlands and a leading food and agri bank worldwide. Rabobank Group is active in 40 countries.

www.rabobank.com

The platform is easy to integrate into the existing business

processes using API technology.

Rabo eBusiness is our Digital Identity Service Provider (DISP) and

is a great example of an open bank. We are combining the expe-

rience and reach of the Rabobank with the agility and technical

knowledge of Signicat. Therefore, we are able to use the best of

both worlds to service our customers most effectively Daan van den Eshof and Ali BabakhanProduct Managers, Rabobank’s identity solutionsRabobank

Desiree van der Geer and Tjeerd TesselaarProduct Managers, API development and Open BankingRabobank

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103 OPEN BANKING REPORT 2018 • BANKS’ QUEST FOR BETTER CUSTOMER EXPERIENCE

Nordea

Nordea has a long-standing reputation as one of the most

technologically progressive banks. We’re already investing in

transforming our core banking systems through digitisation

and new technologies – and we have a strong reputation for

driving technological progress.

What are the solutions already launched on the Open Banking Developer Portal? Going forward, what are the next solutions and partnerships to empower the platform?We have launched the sandbox, which now has over 2,200

regis tered users, with dynamic features, high-quality documen-

tation and support resources.

We have published XS2A APIs as open APIs, and are still in a pilot

mode. We gather feedback and develop the service further until we

are sure it functions in a satisfactory manner for customers, third

parties, and us.

In addition, we are working on exposing a few premium APIs to

selected partners. With compliance APIs we refer to Account

Information and Payment Initiation Services, which we are expo-

sing in order to comply with PSD2. Premium APIs are exposed

to selected third parties based on agreements. New solutions

will cover many product areas across Nordea. As it looks now

the premium APIs for corporates will hit the market before the

compliance APIs.

It is extremely important for us to have a large network of developers

and fintechs around us. The developer community with over 2,200

sandbox users helps us to iteratively improve our services; it also

ensures that we can enter into partnerships creating value for our

clients, third parties and us.

What are the benefits of Open Banking for corpo-rates? What are Nordea’s (current and future) initiatives to help the business banking customer segment?Open Banking is about improving digital customer-centric

offerings by opening up currently un-available data-streams on

a wide range of business areas such as banking, investments,

lending, trade-finance, insurance, peer-benchmarking, bank

account management, embedded ERP-data, KPI-dashboards,

cash and treasury functionality etc.

Treasurers can move away from batch-oriented solutions to real-

time information allowing corporates to develop processes that

are more efficient, seamless integration and data-driven decision-

making. One example is account aggregation for corporates.

At its best, it can solve the treasurer’s need to get consolidated

real-time data on their liquidity situation in a multi-bank environ-

ment. It remains to be seen how forthcoming banks will be with

their APIs on corporate data.

Corporates will benefit from the increased number of APIs and

banks and their partners can offer customised solutions, with

technology components combined in a way that partner banks,

corporates or third parties find meaningful.

Overall, treasurers stand to gain benefit in terms of real-time

data and improved data analytics. With time, Open Banking

will create new ways for banks to collaborate and be part of

corporate value chains. Instead of fuelling a battle between new

and old players, it targets to enable co-creation between banks

with trustworthy processes and powerful service organisations

and non-banks with innovative ideas and agile ways of working.

What is the role of banks in consent management, as safe keeper of personal data (beyond financial data) and money?The customer is the owner of his own data and sharing this

data should be based strictly on his consent. One of the most

important aspects of PSD2 is the customer’s right to control its

own data and to share parts of it with a third party.

Within the PSD2 scope, banks need to be aware of the consent

model between their customer (PSU) and a third party (TPP), so that

the banks have a basis on which to share the data with the TPP.

Banks will provide APIs outside of the PSD2 scope, and in those

APIs the requirements on consent and contract may vary. ➔

Open Banking helps us stay relevant and gives us the chance to establish ourselves as the “partner of choice” when it comes to shared innovation.

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104 OPEN BANKING REPORT 2018 • BANKS’ QUEST FOR BETTER CUSTOMER EXPERIENCE

About Gunnar Berger: Gunnar is heading a Nordic unit responsible for ensuring PSD2 compliance and proactively embracing the opportunities for more innovative development and 3rd party collaboration based on open banking. Gunnar’s goal is to make Nordea’s Open Banking Platform the go-to hub for financial APIs in the Nordics, where customers, 3rd parties and banks can meet to exchange data and co-create more comprehensive and value-adding solutions. Gunnar has a long history working in the banking industry, especially with complex customer cases and development initiatives.

About Nordea: Nordea is the largest bank by size in the Nordic region and the only bank that has a truly Nordic identity at its heart and culture. With key operations in all of the countries of the Nordics, Nordea has been fundamental in establishing the shared economy in the region and the fostering of a borderless trading area.

www.nordea.com

Gunnar BergerHead of Open BankingNordea

The open APIs will call on micro services that do basic stuff and

the front-end in this new environment will be much more intelligent

than just a presentation layer. If we do this in the right way, we

can reach a state where the cost for change will be so low that

customer specific development can become a reality again.

Nevertheless, the banks will always need to know that the customer

willingly wants to share data/services with a third party (TPP).

The client should always be made aware of for what purposes data

is being used, this responsibility lies with the third party. On the

other hand, the customer should also be made aware of with whom

the data is being shared. This responsibility lies with the bank, the

data controller.

As the consent is negotiated between the customer and the TPP,

Nordea registers and presents that consent in the authentication

method Nordea UI, where it is very visible and clear for the customer

what he is consenting to. The customers may cancel a third party’s

access to their account at any time. We offer our customers a portal

that allows them to control the data they expose to third-parties and

monitor which third-party apps/services they have given consent to.

Looking forward, our focus remains to provide our customers with

in-demand products and services while keeping them in control

of which data they wish to expose and which products they wish

to use

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105 OPEN BANKING REPORT 2018 • BANKS’ QUEST FOR BETTER CUSTOMER EXPERIENCE

FincogNeobanks Are Setting the Benchmark in Banking

The rise of neobanksOver the past years, we have witnessed a steady rise of challenger

banks, or neobanks, in Europe. These newly established retail-

and SME banks are challenging the established banks with

modern banking propositions tailored to the digital world. Starting

from zero, they collectively managed to secure their position in

the market and make a sizable impact.

One of the biggest success stories is UK’s Revolut. The company

was founded in June 2013 and launched in July 2015 with foreign

exchange services. Over time, it gradually expanded its offering

to include amongst others current accounts and cryptocurrency

trading. Nowadays it boasts a client base of 3 million customers

across Europe (Techcrunch, 6 September 2018).

Another success story is the German N26, founded in 2013

by two friends, with the goal to reimagine retail banking for

the mobile phone. It offers a free current account including

overdrafts, savings and others, and additional services such

as instant money transfers and mobile payments. Since its

initial launch in 2015, it achieved over 1 million customers from

Germany and other markets (N26 blog, 4 June 2018).

These success stories do not stand on their own: there is a

large number of innovative neobanks that collectively capture

a gradually growing market share across Europe. Most of them

are from the UK and Germany, but these type of banks have

appeared all over Europe, for example Compte Nickel (France),

Hufsy (Denmark), Bunq (Netherlands), and Holvi (Finland).

These challenger banks share some important commonalities.

First, they have a strong focus on the digital world, and deliver

advanced mobile apps and modern banking features – often only

exclusively available through a mobile app. Not only the front-

end, but also the back-end is largely automated, with minimum

human interaction.

Second, they offer great customer experience with modern

banking features. The account opening process is simple

and quick, daily banking service are easy to use and intuitive,

and pricing is transparent. In addition, many offer financial

management services (e.g. financial overview, savings tools)

and seamless payments (e.g. instant P2P payments, mobile

payments). Neobanks tend to focus on a specific customer

segment or product, typically areas underserved or overpriced by

incumbent players, with a better solution. Monese, for example,

enables migrant workers to easily open a bank account, without

the need of a postal address.

Third, they typically offer very competitive pricing to compete

with incumbent banks. For example, many offer a free payment

account, free or low cost international money transfers and travel

money, and top rates on lending and deposits.

As opposed to incumbent players, challenger banks are not

hindered by legacy IT systems, large organisations, or physical

distribution networks. Neither are they subject to the same

regulatory requirements, as they often only provide a subset of

banking services or operate under an e-money license (instead of

a full banking license). In addition, they bring a fresh view and a

new culture to banking, while focusing on customer experience.

A new era of opportunities with open bankingPSD2 enables neobanks to better service their customers; they

typically only offer a subset of banking services, which helps them

to operate at competitive prices. By leveraging open banking,

these financial institutions can easily insource third-party services

or data to offer a more complete banking experience. Starling

Bank, for example, offers a financial marketplace of third-party

apps, integrated within its mobile banking app. This enables

customers to enrich their banking experience with a variety of

solutions such as money management, savings, and pensions.

Moreover, integration with partner banks provides neobanks

with an additional distribution channel, which enables them

to sell and integrate their services within the partner banking

environment. Thereby they can reach and service customers of

other banks. ➔

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106 OPEN BANKING REPORT 2018 • BANKS’ QUEST FOR BETTER CUSTOMER EXPERIENCE

Transferwise, for instance, has partnered with many (neo) banks to

offer international money transfers at competitive pricing.

Overall, open banking puts the neobanks, with a smaller existing

customer base, at a higher level playing field in relation to incumbent

banks.

The future of bankingWhile we have witnessed a wave of neobanks in the past years,

and open banking offers them better opportunities as well, the

future is not without challenges. They must compete with existing

banking infrastructure and banking relationships. Churn-rates

in banking are rather low, depending on the market, on average

around 4% per year. Customers need a large incentive to switch

banks, being a better service or price. In addition, many customers

still prefer to be able to visit a branch with face-to-face interaction.

Most challenger banks struggle to secure the primary customer

relationship, which is the most sticky and most profitable one, and

offers the best opportunities for cross-sell. Instead, customers

typically use the neobanks as secondary accounts for specific

services or features.

Another challenge is that most neobanks are (yet) unprofitable.

They are still in their early phase, operating at subscale. They re quire

large IT investments to build the company and marketing to attract

customers. Revenue per customer is also often lower, due to

competitive pricing and the use of freemium models (e.g. the basic

services are free).

This may spark the question of whether these initiatives are worth

their high valuations and whether they will be able to survive in

the long-run, achieve sufficient scale and become profitable.

Looking forward, it is unlikely for them to gain a majority market

share, but rather stay more of a niche, similar to the first wave of

internet-banks from about 20 years ago. Yet the neobanks are

making a permanent impact on the market, driving innovation and

competition, as incumbent players are gradually following suit with

similar modern banking apps and improvements in the customer

experience

About Jeroen de Bel: Jeroen de Bel is the founder and principal consultant of Fincog. He is an expert in retail banking and payment innovation, and helps companies navigate the complexities of the fintech sector in a structured manner by developing winning solutions.

About Fincog: Fincog special ises in f intech consulting. They offer bespoke solutions in strategy consulting, market research, and commercial due diligence. They work for a broad range of stakeholders in fintech such as banks, payment service providers, investors and regulators. Their solutions give detailed, actionable insights, and their business strategies propel businesses forward.

www.fincog.nl

Jeroen de BelFounder & Principal ConsultantFincog

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