ontario’sgreenhouse vegetable future
TRANSCRIPT
artin demiri
2
For what reason do we have to be worried about the future? Because it is necessary to predict the
production and the profit for being as flexible as it can possible to be adjustable to the market policy.
Being independent from the market means to have more freedom for the business.
A healthy business, can win the struggle in the market; otherwise a weaker business can loose that struggle.
12/11/2016
3
artin demiri
Greenhouse business wants to produce as much production as is possible with a lower cost and staying within budget.
A good output insures a good profit.
Gross profit….or...........gross margin leads to a pleasant cash flow.As high the cash flow is, stronger the business will be.
12/11/2016
artin demiri
4
But…how strong that kind of business is? In average the
greenhouse vegetables industry in Ontario has a gross profit 20%.
That profit is not yet a net profit. To have the net profit, it is necessary to calculate the cost of production as a summary of variable cost and fix cost….and everything depend on yield.
If there is a comparative yield that is above average and is competitive on market, we could say that the business is going healthy. Otherwise, the business is doing steps back.
12/11/2016
artin demiri
5
Knowing the situation Without a good
yield in quantity and quality, the business early or lately is going to collapse and the collapse could happen abruptly or slowly.
The market will judge that process
The market is not interested to know such details as there is good crop, we used that fertigation strategy, that kind of IPM,that kind of management etc.
The market equation is simple: what is the yield, what is the price.
12/11/2016
artin demiri
6
What is the yield? In the beginning we
have to know the general situation, the average yield and after to compare with the specific yield of a certain business.
Based on the statistics, in Ontario for 5 consecutive last years the yield had been…..
2011---44.84 kg/m2 2012---41.95 kg/m2 2013---42.06 kg/m2 2014---40.73 kg/m2 2015---38.07 kg/m2 Of course that yield is
average of all the 230 greenhouses(2014)(in 2010 greenhouse farmers had been 240) that grow vegetable in Ontario. In some greenhouses that yield is higher and in some that number is lower
12/11/2016
artin demiri
7
So…? Out of business!!! During five
consecutive years we see that 10 businesses were collapsed, because were not able to be competitive in the battle of market. In that topic there is not any excuse. The market is the criteria of a healthy business.
….but let us see how much was the average production during those years.
year
011
012 013 014 015
Milkg
348,443640
385,452990
408498857
420340993
415998335
12/11/2016
8
artin demiri
During those years, the amount if total production was increased till 2014,but in 2015 there was a very tiny decrease.
During those years all the increase of production was guaranteed by building and putting in production new greenhouses.
…and the yield?The yield was decreased and even the increase of harvesting are, in 2015 the amount of production was smaller than a year before.Onthast context, even the total production in absolute terms was increased, in relative terms was decreased.So if we se the difference of the amount between two consecutive years, becomes smaller and smaller and in 2015 is negative .So the increase of harvesting area was not able to maintain the increase of production.
12/11/2016
artin demiri
9
Let us do a graph Year(vertical)production(horizontal)
011012
013 1415
Difference between years
12/11/2016
artin demiri
10
Difference between years Let us compare The difference of
production between 2012 and 2011 had been 37 mil kg,diff between 2013 and 2014 had been 23 mil kg,between 2014 and 2013 21 mil kg but between 2015 and 2014 -5 mil kg;so in a consecutive year the amount of production had been smaller than the previous year
….in percentage the difference decrease had been
2011 N/A 2012 14 2013 11 2014 17 2015 -1
12/11/2016
11
artin demiri
Why that decrease ?
Because even though the acreage of greenhouses was increased around 150 acres/year , the yield was decreased around 15% between 2011 to 2015.
…let us continueTo calculate some other data relating to the increase of yield and production in total.
12/11/2016
artin demiri
12
If the yield were the same of 2011 In 2014 the yield
had been 44.84 kg/m2.
But how much had been the production if we were able to maintain the yield of 2011considerin the acreage increase?
year
011 012 013 014 015
acre 2067
2270
2400
2550
2700
ProMilkg
348 412 435. 463 490
12/11/2016
artin demiri
13
If there were an increase for f.u.(m2)
If we are going to use good an d best varieties, the average yield is going to be increased by 0.7% yearly. But based in the yield of 2011 by 44.84 kg/m2,the yields in consecutive years should have been…..
2012 45.15 2013 45.47 2014 45.79 2015 46.11 And the production
should have beenyear 011 012 013 014 015
acre 2067
2072 2400
2550 2700
prod 414 442 472 504
12/11/2016
artin demiri
14
Let us do a summary Comparing the actual production and
how much should have been based on different options.
year 2011
2012 2013 2014 2015
acre 2067
2270 2400 2550 2700
actual 348.4
385.5 408.5 480.3 416
2011 yield
N/A 412 435 463 490
0.7%increase
N/A 414 442 472 504
12/11/2016
artin demiri
15
Yield decrease The decrease of
yields had caused the decrease of production in relative terms and on the last year in absolute terms.
Let us compare the yield of 2015---38.07 with the yield of 2003,12 years ago…..46 kg/m2.almost 13% less.
Why that situation? As a matter of the
facts, we are 12 years ahead. In 2015 the technology was more advanced, more technical institutions there were, more consultancy were given and so on.
…..but the yield was decreased !!!!
12/11/2016
artin demiri
16
Yield decreasing tendency Let us see based on
the average of yields for five consecutive years(2011-2015).
According to that trend, the yield should be not able to be more than 385 mil kg,equal the quantity of 2012.
Why that???! On my opinion
everything should be defined as an appropriate management in general and of the labor in specific terms.
Labor is able to move around all other technical factors and will produce good or bad results.
12/11/2016
artin demiri
17
Labor management An appropriate agro
technical level will produce good yield or bad one depend from the labor management……but that labor management in a great deal of cases is underestimated.
The results of that mismanagement are connected closely with yield decrease on recent years and logically the profit for f.u.is decreased, giving a negative impact to the health of business.
12/11/2016
artin demiri
18
Being out of the business The situation of
being not able to maintain a healthy business, is calling collapse. That is the reason that for five consecutive years 2010-2014,10 greenhouse vegetable businesses were out of the business.
They were not competitive to the market and no justification is valuable.
Market does not buy justifications; it buys products and the amount and quality of it depends from the skillful and educational managers and level of growers.
12/11/2016
artin demiri
19
Their experience is decisive Competence of
that staff will give the business more strength to cope with the market and to win the battle to be competitive to it. But how was the situation in 2015?
In 2015 gross profit /f.u. had been 75.07 doll.
The cost of production, based on variable cost+fix cost is calculated to be in average 72 doll/f.u.
As a result the businesses over 72 doll/f.u. had been competitive. Higher that amount, healthier had been.
12/11/2016
artin demiri
20
Being real The average amount of
money received after selling the average production 38.06 kg/f.u. had been 75.07 doll. The difference between that number and the cost of production will give to us net profit and having that number we will judge how healthier is our business or otherwise.
If the business is not able to cope the cost of production, it can only survive and in some cases collapse.
If a business collapse another will take advantage on it and so on.
E.G,in 2015 the average yield had been 38.06 kg-75.07 doll/f.u.C alc ulating with average farm gate prices in 2015…..
12/11/2016
artin demiri
21
…..let us see and judge! The cost of
production in average should have been 72 doll/f.u.
With that money 42 kg tomato,24 kg bell peppers and 45 kg cucumbers. Those vegetables vary related to operative expenses; so bell peppers needs less labor etc.
So yield is 42,24 and 45(arranging with labor expenses).That yield presents the collapsing level(that is relative).More yield, better is; less yield worse is.
Less yield will worsen the health of business and early or late the bankruptcy will knock at the business door.
12/11/2016
artin demiri
22
Last considerations
Increasing yield is very important to keep the business healthy but a yield increase without maintain the appropriate cost of production,does’nt value. Not being within the budget means to be negatively decompensated on the rentability price…..
…and is the same thing as a lower yield.
So, the yield and cost, should be kept in the same balance with the aim to be winner in the market. Otherwise, loosing the battle with the market is evident.
12/11/2016