ontario division impact report 08-09

Ontario Division Impact Report 2008 | 2009

Connected...

Ev e r y p i c t u r e t e l l s a c a n c e r s t o r y

All of us have stories about how cancer has touched our lives. And while everyone’s story is different, together we represent a powerful force that can make cancer history. Each and every day, in communities across the province, the

Canadian Cancer Society connects with individuals who have been touched by cancer in some way. For those who need information

or support, or who are ready to celebrate or fight back – we’re here to help Ontarians engage in

meaningful conversations about cancer. We are the voice that connects us all.

Over his 38-year career with Canadian

Press, Ottawa-based photojournalist

Fred Chartrand shot everything from

foreign wars to Olympic games, election

campaigns to sports championships.

But one of his most meaningful projects

occurred last February, when he shot a

photo for PhotoSensitive’s Cancer

Connections exhibition, produced in

partnership with the Canadian Cancer

Society, featuring black and white photos

that illustrate how cancer affects the

lives of countless Canadians.

“I immediately felt like getting involved

and thought of my friend Dominique

Hebert, a breast cancer survivor,”

Fred explains. “Her horse, Calypso,

was great therapy for her and I thought

a shot of her and Calypso would make a

great photo. It was Dominique’s idea that

they both appear bareback.”

“The photo demonstrates hope,” Fred says.

“It shows that life still has some beauty

and drama to it, even after cancer.”

“Cancer Connections took the stranger out

of cancer; people can see themselves in

it,” says Fred. “Photography brings cancer

right to the viewer’s heart, soul and mind.

Seeing it makes people a lot more

sensitive to wanting to help fight cancer.”

COntents

4 Connecting with the Chair and CEO

6-13 Prevention and Advocacy

14 Research

16-23 Information and Support

24-27 Fundraising

28 Planned Giving

30 Corporate Development

32 Planned Giving Gifts Received

34 Corporate Recognition

36 Report from the Chair,

Audit & Finance Committee

37 Financials

38 Provincial Board and Committees

OuR mIssIOnthe Canadian Cancer society is a national, community-based organization of volunteers whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer.

This Cancer Connections photo by Fred Chartrand shows his friend, Dominique Hebert, a breast cancer survivor, with her horse Calypso.

PhotoSensitive

PhotoSensitive

Ontario Division Impact Report | 2008 | 2009 3

“Photography brings cancer right to the viewer’s heart, soul and mind.

Seeing it makes people a lot more sensitive to wanting to help fight cancer.”

Fred Chartrand

to view the hundreds of moving black and white photos, or to submit your own, visit www.photosensitive.com/cc.

It has been said a picture is worth a thousand words. Now imagine hundreds of Canadians, of all ages, from coast to coast, captured in beautiful black and white photography – sharing their very personal and very touching cancer stories – saying so much more than words ever could.

In Ontario, we more than imagined it. We helped make it happen as you’ve just experienced on page 2 of this report through Fred Chartrand’s story. By connecting with PhotoSensitive, a non-profit collective of photographers, we were able to launch a two-year nationwide photo exhibit called Cancer Connections in Toronto in May. The exhibit’s goal: to make meaningful connections and to ensure no one feels alone in their cancer experience.

And it’s these experiences and the very real stories that continue to motivate the Society’s volunteers and staff to eradicate cancer and enhance lives of people living with cancer. Making a positive ‘impact’ on people’s lives is central to everything we do. The Society focuses on building relationships and demonstrates leadership in order to deliver results to make cancer history (which explains why we changed the name of this year’s Annual Report to ‘Impact Report’).

During 2008-09, we especially focused on our values of being courageous and progressive to lessen the burden of cancer.

We’re actively engaging people in conversations about cancer and this report highlights more than a dozen Ontarians with a personal connection to cancer, sharing their stories and describing how the Society has played a role in their lives.

We know that at least half of all cancers can be prevented through healthy living and we’ve been working tirelessly to ensure the best healthy public policies are established in this province. In October, we held a unique gathering on the front lawn of Queen’s Park to thank the government for its recent accomplishments in cancer prevention – such as the bans on the cosmetic use of pesticides and on smoking in cars when children are present – and to urge elected officials to continue making cancer history. We await the implementation of legislation governing the marketing of cigarillos and we continue advocating for regulation of the artificial tanning industry.

For more than 70 years the Society has funded leading-edge research that has improved cancer prevention, produced better treatments, boosted survival rates, and enhanced the quality of life for those living with cancer. In 2008-09, the Society contributed $27.2 million in the most promising cancer research initiatives in Canada. In Ontario, 126 cancer research projects were funded, including 39 new projects. In May, we addressed the

Connec t ing w i th the Cha i r and CEO

under-funding of lung cancer research by investing in seven new projects, thanks to a special $1.3 million infusion made possible by the generosity of Ontario donors to help tackle the biggest cancer killer.

Thanks to numerous advances in research, 62 per cent of people diagnosed with cancer today will survive the disease. To better understand their needs and to disseminate the latest information and resources, we hosted our first-ever province-wide Survivors’ Conference in November. We continue to provide support to those battling cancer, including rides to treatment, peer support and trusted information about cancer. And once again, we hosted The Driven to Quit Challenge that inspired over 26,000 smokers to make an attempt at butting out.

Through Relay For Life – which celebrated its 10th year last year and raised $17.9 million – we enabled Ontarians touched by cancer to connect with one another, celebrate, remember and fight back. In addition, many supporters chose a range of ways to honour their personal connection to cancer. As a result of more than 1,400 independent

community fundraising events, hundreds of planned gifts from individuals and families and generous contributions from corporations and organizations across the province, we made important progress in fulfilling our mission.

None of these accomplishments would have been possible without the generous support of our countless donors, the passionate commitment of the 65,000 Ontarians who volunteered their time and the professional dedication of our staff. We thank each of you for making such impact possible.

Yet there is still so much more to do. It’s too early to know what effect the present economic situation will have on us, but just as cancer doesn’t stop during tough times, neither will we. The Society is aware, well prepared and strongly positioned to continue fulfilling our mission. We are accountable in our financial management, with reserves available if needed. We promise to continue making the best use of the financial and human resources entrusted to us.

Thank you once again for your generous support. We look forward to continuing to connect with you and together, we will make cancer history.

Marion Kirsh, Chair

Peter Goodhand,CEO

COnneCteD...Canadian Cancer society Ontario Division Impact Report | 2008 - 2009 5

6

Forty Members of Provincial Parl iament were joined by 200 Society volunteers and

staf f on October 6 at Queen’s Park to celebrate legis lat ive successes and push for further

progress in cancer prevention.

TH

E N

EE

D O

UR

AC

TIO

NS

TH

E IM

PA

CT

• Although considerable progress has been made in provincial legislation supporting cancer prevention, there is still more work to do. Throughout the year, the issue of cancer prevention needs to be kept ‘top of mind’ with Members of Provincial Parliament (MPPs) so that new policies are implemented which will help prevent cancer and build a healthier tomorrow for all Ontarians.

• On October 6, 2008 – as the kick-off to Cancer Prevention Week – the Society organized a unique advocacy event called Celebration at Queen’s Park, with Olympic medal-winner Adam Van Koeverden as master of ceremonies.

• Some 200 Society volunteers and staff from across the province travelled to Toronto, joining together with their MPPs in an event that incorporated key elements of the Society’s signature fundraiser, Relay For Life: a Survivors’ Victory Lap that celebrated cancer survivorship, and a luminary ceremony that remembered those who lost their battle with cancer and honoured those who have survived.

• Speakers at the event thanked elected officials for their past legislative accomplishments and encouraged them to continue being courageous and proactive in the fight against cancer.

• The fact that 40 MPPs took part in the event demonstrates that the Society is a valued partner and key player in the fight to make cancer history. Less than two months after the event, the government passed a new law banning the marketing of cigarillos to youth.

• The event raised awareness about the Society’s advocacy priorities, built new connections among those touched by cancer and served as a reminder that no one has to face cancer alone.


The Society continues

to lead the way

in encouraging

governments to pass

public policies that

help prevent cancer

and assist those living

with cancer.

C e l e b r a t i n g p r o g r e s s o n c a n c e r p r e v e n t i o n

The air was crisp and the sun shone brightly

last October 6 when 200 cancer survivors,

caregivers, Society volunteers and staff from

all parts of Ontario gathered on the front

lawn of Queen’s Park to thank the provincial

government for its recent accomplishments

in cancer prevention and to urge members

of provincial parliament to continue making

cancer history.

Advocacy is a vital activity of the Society.

Thanks to our geographic reach and broad

mandate in fighting all cancers, we continue

to lead the way in encouraging governments

to pass public policies that help prevent

cancer and assist those living with cancer.

The October 6 Celebration at Queen’s

Park event provided an opportunity for

Ontarians touched by cancer to connect

with one another and advocate for further

legislative action. During the event, MPPs

from each of the three parties shared stories

about their personal connection with cancer.

Elizabeth Witmer, Progressive Conservative

MPP for Kitchener-Waterloo and a former

health minister, first got involved in the

fight against cancer when she was a

secondary school teacher in London.

“I remember sharing stories with my

students about people who had lung cancer

or some kind of oral cancer yet continued to

smoke. What happened to these smokers

was certainly horrible, and I tried then, as I

did throughout my teaching career, to

encourage my students not to take up

smoking.” Commenting on the Celebration

event, Elizabeth said she was “filled with

hope and optimism and encouragement to

see so many people here from different parts

of the province, all committed to the same

cause. I want to thank the Canadian Cancer

Society for the tremendous work that you

do in raising awareness of what needs to

happen in the province. You are a leader.”

The Honourable Ted McMeekin is the Liberal

member for the riding of Ancaster-Dundas-

Flamborough-Westdale, the Minister of

Government Services – and a prostate cancer

survivor. He recounted how his family doctor

called him on a Friday afternoon at his

constituency office, reminding him he’d

missed several appointments for his PSA test.

After getting the test done that afternoon,

he learned four days later his PSA score had

tripled. The biopsy came back soon after,

confirming early-stage prostate cancer, and

he was subsequently treated successfully.

“Thankfully, there are people out there like

you and I who care deeply and are prepared

to do everything we can to be proactive and

get rid of this awful series of diseases.”

NDP member for Beaches–East York Michael

Prue spoke movingly about seeing his once

“hale and hearty grandfather – who used to

take me fishing – lying in the hospital with

brain cancer, unable to speak.” He told of

his own experience “getting zapped in

several spots” as treatment for basal cell

skin cancer. “Really, cancer has come to

affect all of us. I thank the Canadian Cancer

Society and all the others who continually

remind us [what needs to be done].”

He named the ban on retail cigarette

displays as one legislative success, urging

further action on such issues as artificial

tanning, contraband tobacco and toxic use

reduction. The Society continues to lead the

way in encouraging governments to pass

public policies that help prevent cancer and

assist those living with cancer.

8

Ann McGoey

played a key role in

advocating for

Thunder Bay’s

ban on cosmetic

pest ic ides .

TH

E N

EE

DT

HE

IMP

AC

T O

UR

AC

TIO

NS

• The Society believes that Ontarians should not be exposed to cancer-causing substances at home, at work or in their environment. Wherever possible, exposure to substances that are known, or believed, to cause cancer should be identified and eliminated by substituting safer alternatives. When elimination is not possible, exposure should be reduced to the lowest possible levels.

• Evidence from occupational studies suggests a positive association between exposure to certain pesticides and some types of cancer, including non-Hodgkin lymphoma and leukemia, brain cancer, kidney cancer, pancreatic cancer, prostate cancer and lung cancer.

• Strong evidence also exists indicating that children may be more at risk than other population groups due to their rapidly developing bodies and their more direct means of contact.

• A 2007 Oracle Poll of 1,000 Ontario residents shows 71 per cent of Ontario citizens supported province-wide restrictions on pesticides.

• Since 2002, Society volunteers and staff worked tirelessly with governments and community partners across Ontario to prohibit the use of cosmetic pesticides.

• At the municipal level, this involved meeting with and sending letters to local councillors and mayors, attending city council meetings and delivering deputations, writing letters to the editor and calling community members and other volunteers asking for support.

• Provincially, Society volunteer and staff advocacy efforts included responding to public consultations through the Environment Bill of Rights (EBR) consultation periods, meeting with MPPs and Ministers, sending letters to MPPs, the Premier and Minister of the Environment and writing letters to the editor.

• On June 18, 2008, Queen’s Park passed the Cosmetic Pesticide Act, which banned the sale and use of cosmetic pesticides across Ontario. This regulation matched the toughest existing municipal bylaw in Ontario, and will protect the health of Ontarians with the strongest cosmetic pesticide legislation in North America.


“People are starting to question the use

of chemicals in our environment…

The pesticides ban may open that

up a little bit and help us look

at other issues.”

Ann McGoey

M i s s i o n a c c o m p l i s h e d o n c o s m e t i c p e s t i c i d e s

“I’ve always been somewhat of an

environmentalist,” says 55-year-old Thunder

Bay resident Ann McGoey. In 2001 at age 47,

she was diagnosed with chronic lymphocytic

leukemia, a rare cancer affecting the immune

system that leaves her open to frequent

respiratory infections and serious fatigue.

Four years later, her illness forced her to

give up her work as a nurse practitioner.

“At my retirement party, I mentioned that I

wanted to help reduce the use of cosmetic

pesticides in Thunder Bay,” Ann recounts. She

made a presentation on the issue to her city’s

chapter of the Registered Nurses Association

of Ontario, and in July 2006 held a meeting

around her dining room table of a dozen

representatives from environmental and

healthcare agencies in the city.

Ann’s group – which included staff from

the Canadian Cancer Society – led public

education sessions, mounted displays at

community events, created ‘pesticide-free’

lawn signs and wrote letters to the editor.

“We also held many, many meetings with

city councillors to educate them on the issue

and joined other stakeholders in working out

the details of the bylaw,” says Ann.

“The support and encouragement we

received from the Society was wonderful,”

Ann explains. “They did printing for us,

sponsored a local survey of Thunder Bay

residents and helped with media relations.”

Eventually, Thunder Bay passed its local

pesticides ban on November 17, 2008.

Thanks to the Society’s advocacy work and

support from other health and environmental

groups, like the one Ann was involved in, this

bylaw added to the 33 municipal bans that

were already in place. These bylaws paved

the way for strong provincial pesticide

legislation, passed in the spring of 2008.

“When I started, I hoped my goal was small

and achievable enough that I could help bring

it to fruition,” she says. “So, I was exhilarated

when the bylaw was passed!”

In Ann’s view, the immediate impact of the

ban will be that parents can feel relieved

their kids or pets can safely play in the park

or on a neighbour’s lawn. “Within 10 years,

I think having a dandelion-free lawn will no

longer be a goal; people will think instead

about having a healthy lawn.”

Overall, she believes that “people are

starting to question the use of chemicals in

our environment, such as cleaning products

and personal-care products. The pesticides

ban may open that up a little bit and help

us look at other issues.”

The Society is currently advocating through its

Take Charge on Toxics campaign for legislation

to reduce environmental carcinogens.

Learn more at www.takechargeontoxics.ca.

10

“Youth l ike us look upon the Canadian Cancer Society as leaders and innovators .

It enables us to be more inf luential .”– Sal Anania, pictured with fe l low student, Eric Scura

TH

E N

EE

D O

UR

AC

TIO

NS

TH

E IM

PA

CT

• Children travelling in motor vehicles don’t

have a choice when it comes to exposure

to second-hand smoke. The health risk is

serious because of the confined space, and

because they breathe more air than adults

relative to their body weight.

• Even with the vehicle’s windows open,

concentrations of breathable, second-hand

particles from smoking are at least 13 times

higher than outdoor levels.

• Through intense work with tobacco control

advocates, meeting with MPPs and writing

letters to the editor in local newspapers,

Society volunteers and staff put this vital

health issue on the map.

• An Ipsos Reid poll, released in December

2007, showed that 86 per cent of Ontario’s

non-smokers supported this type of

legislation and that 66 per cent of

smokers in Ontario supported it.

• In June 2008, the Government of Ontario

passed legislation – first introduced as a

private member’s bill in December 2007 –

banning smoking in vehicles with children

under 16 present. The law, which imposes

fines of up to $250, took effect

January 21, 2009.

• By reducing youth exposure to second-hand

smoke, the Society is helping to reduce the

incidence of lung cancer, the biggest

cancer killer.

• The legislation also supports educational

efforts around the risks of smoking, and

further de-normalizes tobacco use, since

children now see their parents avoid

smoking while in a vehicle.


Last year, through the society’s work and through the support of volunteers like 32-year-old Asifa sheikh,

legislation was passed banning candy-flavoured cigarillos, which will help prevent children from smoking.

Pr o t e c t i n g k i d s i n c a r s f r o m s e c o n d - h a n d s m o ke

In the words of Eric Scura, a high school

student at Chaminade College School in

Toronto, “no child should be unwillingly

exposed to second-hand smoke.”

For last year’s Grade 11 leadership course,

Eric, then age 17, and his classmate Sal

Anania, then 16, were looking for a cause

that would benefit the community and

help stop smoking, which claims the lives

of 13,000 Canadians every year. “We heard

about the private member’s bill in the Ontario

legislature to ban smoking in vehicles with

children under 16 present, and we took up

that cause,” says Eric.

Sal’s cancer connection is very personal.

“Both my grandfathers passed away from

lung cancer, and smoking is quite prevalent

in my family.”

The youths created promotional materials

and presentations to raise awareness in their

school and in local elementary schools about

the negative effects of second-hand smoke

and smoking in cars.

The Canadian Cancer Society was a “great

resource base” in the pair’s efforts. “We went

to the Society’s website a lot to gather facts

for our presentations and for our own

reference,” Sal explains.

Eric and Sal also collected about 800

signatures on a petition that was delivered

to their MPP for presentation in the

legislature. “Our goal was to help get the bill

passed, but also to empower the students

and let everyone know that people at a

young age can make a difference,” says Eric.

The youth’s efforts paralleled the advocacy

work of Society volunteers and staff, such

as meeting with MPPs and writing letters

to the editor about the issue. Society

representatives were proud to be present

at Queen’s Park on June 16, 2008 when

the legislation was passed.

On January 21, 2009, Eric and Sal briefly

described their efforts at the Government

of Ontario’s press conference marking the

enactment of the legislation, attended by

Health Promotion Minister Margarett Best.

“It felt good to have all our hard work from

over the last year finally being recognized,”

says Eric.

“Youth like us look upon the Canadian

Cancer Society as leaders and innovators,

enabling us to be more influential,” says Sal.

“Together, we can help stop people from

smoking and reduce the harm caused by

second-hand smoke.”

LeARn mORe AbOut the sOCIety’s effORts In tObACCO COntROL

Read Asifa’s story at www.cancer.ca/impact08.

12

TH

E IM

PA

CT

OU

R A

CT

ION

S

Kat ie Armstrong,

a medical s tudent and

former tanning bed user,

intends to advocate for

the Society on the issue

of ar t i f ic ia l tanning.

TH

E N

EE

D

• Ultraviolet (UV) radiation, emitted from artificial tanning equipment can cause skin cancer and emit rays that are five times stronger than the mid-day summer sun.

• Skin cancer – which accounts for one in three cancer diagnoses – is mostly preventable.

• Melanoma – the deadliest form of skin cancer – is the second most common cancer in Ontarians aged 15 to 34.

• In 2005, the World Health Organization issued a statement calling for countries to place restrictions on the use of artificial tanning equipment by children under 18.

• For more than two years, Society volunteers and staff have advocated for a ban on the use of artificial tanning equipment by youth; a provincial government registry of artificial tanning equipment; provincial standards for salon-staff training; and an end to the marketing of artificial tanning targeting youth.

• In October, the Society released a research study showing that artificial tanning facilities in Toronto are not following Health Canada’s voluntary safety guidelines, reaffirming the need for provincial legislation. The study revealed:• 60 per cent of tanning facilities did not ask

the age of under-age researchers.• 99 per cent of facilities did not recommend

against tanning for patrons who had type 1 skin - a skin type that always burns and never tans.

• 83 per cent of tanning facilities visited did not provide any type of information or warnings about the risks of tanning to their customers.

• Public awareness about the dangers of sun exposure and artificial tanning continues to grow.

• A commitment was made from the Minister of Health and Long-Term Care to explore the issue further with the Society.


Second-year University of Toronto medical

student Katie Armstrong admits that, back

in high school, she and her mom used to

visit a tanning salon “to get a good base tan

before we’d go away on vacation. Most of

my friends did it too; we called it ‘fake and

bake.’ It was in style… everyone’s tanned in

Hollywood, right? At a younger age, you’re

more impressionable and think you’re

invincible,” she says.

Now, through her involvement with the

dermatology clinic at Toronto Western

Hospital, she has seen first-hand the

effects of sun-related skin damage, such

as pre-cancer skin changes and actual skin

cancers. “Many people associate these

changes with aging, but they’re actually

related to sun damage,” she explains.

Several members of Katie’s family have been

diagnosed with cancer, but she says the

experience that touched her most involved

her grandfather; he was diagnosed with lung

cancer at age 67 and died two years later,

despite having stopped smoking a decade

earlier. “My papa’s fate was already sealed

because so much damage had already been

done by the time he quit,” she explains.

“That connection makes me passionate about

preventable cancers in general, and

especially melanoma, which can touch a

“When you’re young and may not know

the harms of UV exposure, you’re putting

yourself at an increased risk that you

can’t reverse later on.”

Katie Armstrong

Tu r n i n g o f f t h e t a n n i n g l i g h t s t o h e l p p r e v e n t s k i n c a n c e r

younger population and is the most lethal

form of skin cancer. When you’re young and

may not know the harms of UV exposure,

you’re putting yourself at an increased risk

that you can’t reverse later on.”

Late last year, Katie saw some newspaper

articles about the Society’s campaign against

artificial tanning and got in touch, asking if

she could help. “I can relate a lot to tanning

beds and sun exposure, and I think young

people are not being given enough

information to make an informed

decision about artificial tanning. I believe

it’s important for physicians – which I will

be in the future – to get involved in

advocating for their patients’ well-being

on multiple levels, including legislation.”

Katie intends to get involved in advocating

with the Society by sending letters to MPPs,

and talking to friends – especially her

med-school colleagues – about the issue.

Learn more about Katie’s reason for getting involved in advocacy at www.cancer.ca/impact08.

14

Lung cancer survivor Sue Bothwell says her re lat ionship with grandson David

helped her keep f ighting during her s ix months of chemotherapy.

TH

E N

EE

DT

HE

IMP

AC

TO

UR

AC

TIO

NS

• Research is essential in helping to eradicate

the more than 200 different types of cancer

and enhancing the lives of those living

with cancer.

• The Society supports research into all

types of cancer, but it has become

increasingly apparent over the last several

years that lung cancer research is seriously

under-funded relative to the burden of this

disease in our population. Lung cancer is the

leading cause of cancer deaths in Ontario and

about 10 to 15 per cent of lung cancers are

attributable to causes other than tobacco use

– it’s not just a smoker’s disease.

• Last year, on behalf of our donors, the

Society, invested $27.2 million in the

most promising cancer research initiatives

in Canada; spanning cancer prevention,

early detection, new treatment options

and support.

• In Ontario, 126 research projects were funded,

including 39 new projects and 55 clinical trials

were enrolling new patients.

• In May 2008, the Society addressed the

under-funding of lung cancer research by

announcing $1.3 million to support seven

new lung cancer research projects, providing

either full or supplemental support.

• Our ongoing research investment continues

to yield new discoveries in cancer prevention,

diagnosis, treatment and support that help

reduce the toll that cancer takes on Ontario

families and communities. To read about

some of the 2008 breakthroughs and

innovative research the Society is funding,

visit www.cancer.ca/impact08.

• Our lung cancer research investment will

leverage new scientific knowledge in such

areas as cancer detection, identifying those at

risk, and improving treatment, thus helping

lessen the burden of this form of cancer.


“We must keep

fighting until

everyone who is

touched by cancer

is a survivor. After

all, where would

I be without

cancer research?”

Sue Bothwell

In September 2004, as she lay in bed taking

antibiotics for yet another cold, 30-year

smoker Sue Bothwell, then 56, decided,

“this is ridiculous. I have a wonderful life

and a beautiful family. It just seemed like

my time to quit smoking, and I did.”

After quitting, she and her husband Peter

remained busy with leisure and community

activities. Sue expected to feel better after

quitting, but continued to experience a

shortness of breath and lack of energy. On a

regular basis, she saw her family doctor, who

prescribed puffers, antibiotics and cough

suppressants, and also ordered chest x-rays,

which all came back fine.

She asked for a referral to an Ottawa lung

specialist, who ordered a CT scan. In May of

2007, she received the dreaded news: she

had a one-centimetre tumour in her lung

(behind her heart and thus not detectable

by x-ray). “I was devastated,” Sue remembers.

“I thought I had escaped the c-word, but I

hadn’t. You really look your own mortality in

the face. What about my family, especially

my three grandchildren. I had so many plans

for the future.”

Shortly after, she began “six long rounds of

chemo treatments, which I chose to view as

a social thing… I chatted up the nurses and

other patients.” She was motivated to fight

D i s c o v e r i n g t o m o r r o w ’s l u n g c a n c e r b r e a kt h r o u g h s

her cancer most of all by her oldest grandchild,

David, then age 6. “He and I have a very close

relationship. I just wanted to live!”

Sue was enrolled in a clinical trial, which was

funded in part by the Society. After her first

chemo, the main tumour in her lung began

to shrink and she was declared cancer-free

by August. She continues to be monitored

monthly by the lung cancer specialist, has

CT scans every two months and takes an

experimental drug to prevent a recurrence

of her cancer.

As part of her commitment to giving back,

Sue supports others on their cancer journey

through the Society’s Peer Support program,

and is on the steering committee for her

local Relay For Life. (You can read more about

the Peer Support program on

page 20 and Relay For Life on page 24.)

Recognizing that lung cancer research is

seriously underfunded, the Society recently

announced a strategic investment in this area.

“I’m absolutely thrilled the Society is doing

more about lung cancer,” Sue says. “We must

keep fighting until everyone who is touched by

cancer is a survivor. After all, where would I be

without cancer research?”

“Lung cancer is the leading cause of cancer death among

Canadian men and women, but it receives only about three per cent of cancer research funding. this investment

by the Canadian Cancer society is an opportunity to make

new advances.”

Dr. Ming-Sound Tsao, Grant Recipient, Princess Margaret Hospital

Read more about how the society is funding innovative cancer research at www.cancer.ca/impact08.

“Progress towards effective lung cancer treatments has been

frustratingly slow, but by working on unexplored aspects

of lung cancer it is easy to remain hopeful that a

breakthrough is still possible. It is highly motivating to work

on a disease so in need of

breakthroughs.”

Dr. Doug Gray, Grant Recipient, Ottawa Health Research Institute

16

Nusrat Fat ima and her daughter Zeba Tayabee – who successful ly batt led

Hodgkin lymphoma in 2006 – attended the Society’s ‘Surviving Cancer and Living

Well Conference’ last November.

TH

E N

EE

DT

HE

IMP

AC

TO

UR

AC

TIO

NS

• The great news is that 62 per cent of people

diagnosed with cancer today will survive the

disease. In fact, there are now more than

800,000 cancer survivors in Canada – a

number that will surely increase as the

population ages and as research uncovers

new cancer treatments.

• As the number of survivors grows, the

Society needs to understand how it can

best serve and support these individuals

and their families.

• In November 2008, the Society held

the ‘Surviving Cancer and Living Well

Conference’ – its first-ever, province-wide

event for cancer survivors and caregivers

to support them on their cancer journey

and beyond.

• In one location, the two-day conference

brought together a wide range of speakers

and topics of interest, ranging from nutrition

to fitness, workplace issues to relationships.

• The conference enhanced the lives of the

more than 200 participants, who shared

their stories and connected with one

another in a caring and open environment,

while gaining new techniques and tools for

living with cancer.

• Attendee surveys indicated high levels of

satisfaction with the conference sessions

and formats and post conference follow-up

indicated that a strong sense of engagement

was achieved between participants and the

Society as a result of attending.

• The Society gained valuable insights into

the needs of survivors and caregivers that

will help enhance our services and support

in the future.


“[At the conference], they made us feel

that survivors and caregivers have so much

to share with the world, and that

we are not alone.”

Nusrat Fatima

C o n f e r e n c e c o n n e c t e d a n d e m p o w e r e d p a t i e n t s , s u r v i v o r s a n d c a r e g i v e r s

Zeba Tayabee had just started Grade 9 in

October 2005 in Markham when she began

experiencing neck pain. Thinking it was just

muscle strain from carrying a heavy school

knapsack, her mother Nusrat Fatima,

suggested Zeba use a hot-water bottle

to ease the discomfort.

By the end of November, Zeba could feel a

bump in her neck, so Nusrat took her to the

family doctor. Various tests found nothing

wrong, but within a couple of weeks the

bump had grown, so her doctor ordered a

biopsy.

The pediatric surgeon at North York General

Hospital in Toronto called Nusrat five days

later, asking her to come with someone

else and with Zeba to get the results of the

biopsy. Says Nusrat: “All I heard the doctor

say was, ‘it’s cancer.’ I didn’t even hear what

type of cancer it was. I just started crying.”

The surgeon explained Zeba had stage 2

Hodgkin lymphoma, then called Zeba into

the room. “She didn’t really understand the

significance of the news until she saw my

face,” Nusrat recounts.

After two cycles of chemotherapy and a

month of radiation, Zeba’s cancer thankfully

disappeared by early July. In September 2006,

nearly a year after the first symptoms, her

cancer was in remission.

Based on Zeba’s experience receiving rides

to treatments arranged by the Society,

and her own use of other Society support

services, Nusrat became a Society volunteer

in 2006, which is how she first heard about

the Society’s ‘Surviving Cancer and Living

Well Conference’. “This is something I have

to attend with Zeba! It will be a wealth of

knowledge for both of us,” she remembers,

immediately enrolling Zeba as a survivor

and herself as a caregiver.

Nusrat hoped to learn about the latest

advancements in cancer treatment, and to

enable Zeba to connect with other survivors.

“I believed hearing their stories would give

her more confidence and strength,”

she says.

Walking in the door at the conference,

Nusrat says she and Zeba felt right at home.

“We knew we were in the right place.

The atmosphere was very welcoming and

accepting. Everyone there knew they had

something in common,” she says, adding

that the conference’s keynote speakers

gave so much hope to the audience, and

that it was very hard choosing which

workshops to attend.

Nusrat explains that the conference

empowered her “in a big way. They made

us feel that survivors and caregivers have

so much to share with the world, and that

we are not alone.”

18

TH

E N

EE

DT

HE

IMP

AC

TO

UR

AC

TIO

NS

David Greenblatt frequently re l ied on the

Society’s transportat ion service during his treatment.

• In addition to the profound emotional issues

of facing cancer, patients often have to deal

with practical logistical challenges, such

as getting to and from their treatment

appointments.

• Through our roster of dedicated volunteers,

coordinated by the Society’s province-wide

network of 35 community offices, we make

life a bit easier for cancer patients by

providing rides to and from their treatment

appointments.

• In 2008, the Society commissioned the

Centre for Behavioural Research and Program

Evaluation (CBRPE), located at the University

of Waterloo, to identify improvements to our

transportation service that will enable it to

meet the growing demand caused by our

aging and growing population.

• In 2008-09, 2,800 volunteer drivers drove

close to 17,000 patients to more than

130,000 treatment appointments.

• About 20 per cent of transportation clients

said they would be forced to miss their

treatment appointments if the service was

not available, according to the CBRPE study.

Ninety-three per cent of clients said the

program made them feel supported.

• Thanks to Society volunteer drivers who

make this vital service possible, client

satisfaction with the transportation program

is extremely high, scoring 11.8 out of 12.


“It was wonderful to know I could rely

on the Society for assistance [in getting

to my treatments]. [The volunteer]

drivers are just amazing!”

David Greenblatt

At his annual physical in the spring of 2008,

69-year-old David Greenblatt of Toronto

reported to his family doctor that he was

having difficulty swallowing food. Soon

after seeing a specialist, a thoracic surgeon

performed a visual inspection and biopsy that

confirmed David had a malignant tumour

at the base of his esophagus and top of his

stomach. At the end of April, he began

chemotherapy and later, radiation treatment.

After some complications along the way, he

underwent major surgery on October 15 that

extensively shortened the esophagus and

removed half the stomach. Thankfully, a CT

scan in December showed that there were

no traces of the cancer left.

Driving cars has been a recurring theme in

David’s varied career: he raced sports-cars

during the 1960s, ran an independent

car leasing business in Montreal in the 1970s,

and more recently spent a decade driving

and coordinating ‘picture cars’ used in movie

shoots. So it’s somehow fitting that he began

using the Society’s transportation service in

early summer to help him get to his cancer

treatments.

D r i v e s t h a t m a ke a d i f f e r e n c e

Before learning about the service, he often

took taxis to his appointments. “The cost can

really add up when you’re not earning any

income,” he says.

“Since my partner Suzan was working six

days a week and my youngest daughter

was at university in another city, it was

wonderful to know I could rely on the

Society for assistance. It meant one less

thing for me to worry about,” says David.

“The drivers are just amazing!” David says,

noting that many of them are retirees.

“I am very grateful to people who donate

to the Society and thus make this service

possible, and to the drivers themselves for

volunteering their time.”

David continues to steadily recover from his

treatment and has even resumed driving

his car close to home. David is just one

of the 17,000 patients in Ontario that the

Society helped get to and from treatment

appointments last year.

20

TH

E N

EE

DT

HE

IMP

AC

TO

UR

AC

TIO

NS

Cal Patterson –

a colon cancer survivor

and caregiver during his

daughter’s batt le with

Hodgkin lymphoma –

regularly shares his

experiences with others .

• Those battling cancer frequently have

concerns and questions and benefit

from talking with others who have

‘been there before.’

• Those caring for cancer patients need

someone to listen who can normalize

the way they feel and provide practical

suggestions for coping and staying strong.

• The Society’s Peer Support program connects

recently diagnosed cancer patients and/or

their caregivers with specially trained

volunteers who have had a similar

cancer experience.

• After conducting research on caregiver

information and support needs, the Society

developed and delivered role-specific

caregiver training materials. The goal of

the research is program enhancement,

promotion, awareness and recruitment.

• On a daily basis, the Peer Support program

brings understanding, comfort and hope to

those dealing with cancer.

• In 2008-09, the Society arranged 2,876

one-to-one matches for its 650 peer

support volunteers in Ontario, while its

50 active support groups held more than

250 group Peer Support sessions across

the province.

• A recent Society survey showed that over

90 per cent of clients say that the program

lessened their anxiety, helped them

understand their cancer experience

and increased their ability to cope.


S u p p o r t i n g t h o s e w h o g i v e s u p p o r t

“Peer Support gives [caregivers] a way to talk

openly about their feelings and their fears,

which I know can be very reassuring.”

Cal Patterson

Cancer has been part of Cal Patterson’s life

for even longer than his 18-year career in

politics in the Town of Wasaga Beach.

Presently the town’s mayor, Cal, 61, lost his

44-year-old sister to colon cancer in 1992

and his mother, 69, to the same cancer five

years later. He himself fought colon cancer

for three years, beginning in early 2000.

But Cal’s cancer story began further back

in 1989, when his daughter Carly, 15, was

diagnosed with Hodgkin lymphoma.

“She battled it for eight years, including

going into remission for about a year,

before passing away in April 1998,” he says.

Cal explains that on a couple of occasions,

he took advantage of peer support services

at the hospitals where Carly was being

treated. “I needed to keep things in

perspective. Quite frankly, I didn’t really

prepare myself that Carly might die.”

When caring for Carly, and during his own

treatment journey, Cal spent a lot of time

sitting in hospital waiting rooms, talking

with others who were feeling down and

trying to cheer them up. He vowed: “Once I

get through this thing, I’m going to pass on

those positive thoughts to other people.”

Besides offering informal support within his

local community, Cal began providing peer

support through the Society in 2005,

talking with patients and caregivers alike.

Like other caregiver peer support volunteers,

Cal understands the challenges that caregivers

face in having to be strong and supportive of

their loved ones while still taking care of

their own needs. “My conversations with

caregivers enable them to connect with

someone who understands what they’re

going through. Peer support gives them

a way to talk openly about their feelings

and their fears, which I know can be very

reassuring.”

Cal describes one match where he talked

with the wife, while the husband with

colon cancer listened in on another phone.

“I explained what he was going through with

the chemo, and reassured her that my wife

faced the very same challenges she was

dealing with about the treatment process.

I know she gained some useful information,

and felt more at ease hearing that others

have been in the same boat.”

22

Susan Oliver is one of the Society’s cancer information specialists who answers questions

about all types of cancer and can connect callers to a live interpreter in their language.

TH

E N

EE

DT

HE

IMP

AC

TO

UR

AC

TIO

NS

• Patients facing cancer, as well as caregivers

and healthcare professionals, often have

questions about cancer, its treatment and

local support services, but often feel

overwhelmed by the amount of information

that’s out there. They’re looking for an easy

way to get reliable answers to their questions.

• The Society continues to use various means

of delivering trustworthy information about

all types of cancer: by telephone in English

and French and in 100 other languages

through live interpreters; by e-mail; through

our online encyclopedia, cancer.ca; and

through printed brochures and other

publications produced in a number of

languages beyond English and French.

• Last year, the Cancer Information Service

made life a little bit easier for Ontarians

who wanted information about cancer

by answering 26,000 inquiries by phone

and e-mail.

• By providing the very latest and most

reliable information about prevention,

treatment and support, the Society helped

patients, caregivers and healthcare

professionals make the best decisions

regarding cancer treatment and care.


The trusted source for cancer answers

Last fall, 56-year-old Annette Ferrante of

Brantford was experiencing a mild cough

that didn’t respond to antibiotics or other

medication. Finally, a chest X-ray and then

a CT scan in early December revealed the

unexpected and devastating news: Annette

– a lifetime non-smoker – had stage 4 lung

cancer. “It was like a bomb fell over our

family,” remembers her son Peter, 37,

a commercial banker living in Toronto.

Immediately, Peter set out to learn

everything he could about lung cancer.

He quickly found the Canadian Cancer

Society’s website, and after spending a few

hours browsing, he also called the Society’s

toll-free Cancer Information Service.

The Service is one of the Society’s key

means of providing Ontarians with reliable

information about cancer prevention,

diagnosis and treatment. By calling the

toll-free number or through e-mail,

cancer patients, caregivers and healthcare

professionals can obtain confidential answers

to their questions – in English and French –

five days a week. The Service is accessible to

callers who are deaf, deafened or hard of

hearing and provides an interpreter service,

giving callers near-instant access to live

translation in more than 100 other languages.

Callers can also receive printed information

about cancer or help with accessing what

they need online at cancer.ca. On the

Society’s website, people can source

information about many types of cancers.

Its online encyclopedia contains up-to-date,

detailed information, available in English and

French and selected material is offered in a

number of additional languages including

Chinese, Persian, Punjabi and Italian. As well,

the Community Services Locator is an in-depth

database that is easily searched to find help

with cancer-related needs. Like all the Society’s

activities, its information services would not be

possible without the generous contributions

of our donors.

“The material I found on the Society’s website

was very, very informative, and I had 100 per

cent confidence in its accuracy compared to

other online sources,” Peter explains. “When

I called the toll-free number, I spent more

than a half-hour talking with an information

specialist named Sue who was extremely

compassionate and understanding. She

helped me think through the various issues

we needed to consider regarding my

mother’s care.”

Annette is currently nearing the end of her

chemotherapy, and is determined to recover

so she can spend time with her young

grandchildren. Says Peter: “The Society was

the first place I turned to in order to get

credible information and to help guide

our family in making the right decisions.”

Learn how the society’s Driven to Quit Challenge inspired grand-prize winner, Dianna Watson, to make a pledge to be smoke-free last march at www.cancer.ca/impact08.

In addition to providing information about cancer, the society helps people in their attempts to quit smoking by providing

free information and support through Smokers’ Helpline, 1 877 513-5333 or www.smokershelpline.ca, and through

the Driven to Quit Challenge. One hundred per cent of the 2008 Driven to Quit Challenge winners remain smoke-free.

“The Society was the first place I turned to in

order to get credible information [about my

mother’s lung cancer] and to help guide our

family in making the right decisions.”

Peter Ferrante

24

Tammy MacIsaac-Horvath,

a uterine cancer survivor,

part ic ipated in her f irst

Relay For Life in June 2005. Phot

o co

urte

sy J.

Pet

er h

vids

ten/

focu

s on

scu

gog

TH

E N

EE

DO

UR

AC

TIO

NS

TH

E IM

PA

CT

• Everyone has a different experience of cancer, but we often don’t know how to talk about it.

• Cancer patients, their families and friends are looking for a way to get together to share their stories, celebrate those who have survived cancer, remember those who have lost their cancer battle and fight back against the disease.

• Back in 1999, the Society held its first Relay For Life – a 12-hour, non-competitive, team-based overnight fundraiser (www.cancer.ca/relay). Relay celebrated its 10th year in 2008 and has grown to become the Society’s signature fundraising event.

• Relay also provides an opportunity for participants to learn how to fight back against cancer, whether that involves joining the Society’s advocacy efforts, becoming a volunteer or helping to raise money. While at Relay, participants also learn how to reduce their risk of cancer through the Cancer Smart Shop and have the opportunity to interact with Society-funded researchers to learn about the latest projects.

• In the spring and summer of 2008, more than 100 communities in Ontario held Relay events, involving 81,000 participants and 12,000 volunteers.

• The Society continues to expand the scope of Relay to include elementary schools, high schools, universities and colleges; in 2008, the Society held 99 youth events that attracted 25,000 participants.

• Relay raised $17.9 million in 2008 that helped the Society fund leading-edge research, provide information and support, advocate for healthy public policy and educate Ontarians on how to reduce their cancer risk.

• Relay enabled 11,500 cancer survivors, families and friends across Ontario to join the biggest cancer event in the world and make the biggest difference in the fight to make cancer history.


“I Relay because

I’m here and because

I can, and I Relay

for those that can’t.

I Relay to give hope.”

Tammy MacIsaac-Horvath

Having lost her mother to metastatic

breast cancer nine years ago, Tammy

MacIsaac-Horvath of Greenbank was familiar

with the devastation that cancer brings. Still,

she was shocked when, on March 10, 2004

at age 34 – nearing the end of the mater-

nity leave from her job as a medical social-

worker – she was diagnosed with stage

4 uterine sarcoma, a very rare and very

deadly form of cancer. Her doctor was not

hopeful, informing her husband Chuck that

she had only two or three weeks to live.

“I begged and pleaded for surgery,” Tammy

says. “I told him to cut off my arms and legs

if he had to; I needed to be here for my

5-year-old son Hayden and 11-month-old

son Hunter.”

Following surgery, her doctor recommended

chemotherapy. Tammy says she felt like

she was “the walking dead; I felt diseased,

infectious and alone.” She explains that her

chemo routine meant being hospitalized

for one week every three weeks for six

months. “I got to see my kids for one hour

every Wednesday at lunch. I felt like I was

in prison!”

The period following treatment was a highly

emotional, extremely anxious and scary

time, Tammy explains. “You feel like chemo

is your security blanket; more than ever you

R e l a y Fo r L i f e b r i n g s O n t a r i a n s t o g e t h e r t o c e l e b r a t e , r e m e m b e r a n d f i g h t b a c k

feel completely isolated and need a good

support system. Part of that support system

for me was Relay For Life.”

In June 2005, she participated in her first

Relay, having heard about it on TV and

online. “When my family and I arrived at

Relay, we were in awe at the number of

survivors, participants and volunteers.

Seeing all those people and all the

luminaries filled me with mixed emotions:

pride, a sense of belonging, and a profound

sadness. Look at how many of us have

battled this disease and won, but also

many have battled and did not.”

Overall, Tammy says she felt alive. “The

hair on my arms – it was nice to have hair

on my arms again! – was standing on end,

and it felt like a party, a celebration. While

cancer may have touched each of our lives,

it wasn’t going to beat us down!”

She explains she didn’t know what to expect

when the Survivors’ Victory Lap began.

“When I saw all the teams and volunteers

along the sidelines, clapping and cheering

us on, all I could do was cry. It was magical.

I felt like we were all celebrating together

that we were alive. It is one of the most

special and vivid memories of my life.”

Today, Tammy is actively involved on the

steering committee for the North Durham

Relay event, and helped initiate a Relay For

Life event at her son’s elementary school in

2008. “I wanted to show my kids and others

that it’s okay to have a parent with cancer.

It’s also important to educate them to make

healthy lifestyle choices, and to tear down

cancer-related fear and uncertainty. It’s a

privilege to touch their lives with hope,

something I hope they will remember on

the day they might hear the words ‘you

have cancer.’” Tammy says Relay is such a

powerful experience that she wants to get

the event started in other schools as well.

“I Relay because I’m here and because I

can, and I Relay for those that can’t,” says

Tammy. “I Relay to give hope.”

Learn more about tammy’s cancer journey and reason for fighting back at www.cancer.ca/impact08.

26

TH

E N

EE

DT

HE

IMP

AC

TO

UR

AC

TIO

NS

Tim Au-Yeung put his long hair on the

auction block in his own fundrais ing event that

raised over $20,000 for the Society. Phot

o co

urte

sy y

iann

i ton

g/yi

anni

ton

g Ph

otog

raph

y

• People often want to join the fight against

cancer and raise money in a way that’s

especially meaningful to them because of

their personal connection to cancer.

• The Society offers a Community Partnerships

program that provides individuals and groups

with all the tools and advice needed to

create fun and effective fundraising events

on their own.

• Last year, the Society enhanced the resources

provided to event organizers by developing

a customizable pledge-based website, plus

links to Facebook, Flickr and other social

networking services.

• In 2008-09, 1,434 Community Partnerships

events were held in Ontario, raising more

than $3.8 million.

• The funds generated by these events

played an important role in helping the

Society achieve its mission of eradicating

cancer and enhancing the lives of those

living with cancer.


T h e ‘p o w e r o f o n e ’ i n m a k i n g c a n c e r h i s t o r y

“It felt great that I could organize

something like this and bring people

together to make a big difference.”

Tim Au-Yeung

For the past 15 years, Toronto-based interior

designer Tim Au-Yeung, 35, has been easily

recognizable within the design community

for his long dark hair, which falls halfway

down his back.

In late 2008, he decided to donate his hair

to a charity that creates wigs for kids from

disadvantaged families who are being

treated for diseases such as cancer. Tim says

it was an easy decision to partner with the

Society when creating the fundraising event

around the actual haircutting. “I learned

about the Community Partnerships program

on the Society’s website,” he explains.

“It was very simple to set up my own web

page on the Society’s site, then use the

links to Facebook and other places to reach

out to lots of people.” Through his web

page alone, Tim collected nearly $8,000 in

pledges.

Tim persuaded five of his friends and

colleagues to put their hair up for auction

as well. Three volunteered to shave their

heads, while Tim and two others agreed to

cut off at least 10 inches of hair. If the event

reached its total goal of $20,000, then Tim

would get his head fully shaved.

Over 100 people gathered for the event in

a downtown furniture showroom, where

they bid on silent auction items and joined

in several rounds of a live auction for the

scissors and clippers used to perform the

haircuts. “People really got into it and began

pooling their money rather than bidding

against one another,” Tim says. “When the

MC announced we’d hit $20,000, some

hair-salon folks tied my hair into smaller

ponytails to make sure it could be used

properly for the wigs. Then, about 15

people got to cut off my hair!” A Society

representative spoke at the end of the

event, thanking people for their

generous support.

“It started out as a little thing that I just

wanted to do, but it escalated as more

people heard about it,” Tim explains.

“It felt great that I could organize something

like this and bring people together to make

a big difference – helping people like my

aunt who’s a breast cancer survivor, or my

friend’s mom who’s currently battling cancer.

It’s a great example of what the power of

one can accomplish.”

see tim’s ‘after’ shotat www.cancer.ca/impact08.

28

When Ken Trueman

passed away from non-Hodgkin

lymphoma at the age of 34, his

wife chose to celebrate his

l i fe and honour his batt le by

creat ing a gi f t of l i fe insurance

benefi t ing the Society.

TH

E N

EE

DT

HE

IMP

AC

TO

UR

AC

TIO

NS

• Individuals wishing to have the greatest

impact in the fight against cancer can

contribute a sizeable financial gift to the

Society, while taking care of their loved

ones, through strategic financial and

estate planning.

• The Society offers an extensive range of gift

planning options for individuals and families,

including the donation of securities, the

purchase of an insurance policy or annuity,

the creation of an endowment fund and the

naming of the Society as a beneficiary in a

will or trust.

• In 2008-09, the Society gratefully received

422 bequests and a number of new

endowment funds and charitable life

insurance policies.

• The thoughtfulness and generosity of

these many supporters made a significant

contribution to our ability to fulfill our

mission and help the Society plan for a

strong future free from the fear of cancer.


“The purchase of a life insurance policy is

a phenomenal way to give a gift

far beyond your wildest dreams.”

Kiersten Eyes

About nine months after beginning their

lives together in March of 2004, Kiersten

Eyes, then 27, and her partner Ken Trueman,

31, were dealt a horrible blow: Ken was

diagnosed with non-Hodgkin lymphoma.

Following a year of chemo and radiation

treatment, Ken’s cancer was declared in

remission and the couple announced their

engagement in December 2005. But worse

news came four months later when it was

discovered that Ken’s cancer had spread.

Determined not to let cancer stop them

from living their life, Kiersten and Ken

married in August 2006 and fulfilled Ken’s

lifelong dream of seeing Raphael’s School

of Athens while honeymooning in Italy.

Tragically, Ken passed away on

December 5, 2007.

Kiersten, a passionate supporter of the

Canadian Cancer Society, chose to celebrate

Ken’s life by purchasing a new life insurance

policy and naming the Society as owner

and beneficiary. “The financial benefit to

the Society from purchasing this policy is

unbelievably greater than if I were to

simply donate the same fixed amount

of my monthly premiums through regular

contributions,” she explains, adding that

she receives a tax receipt each year for

the value of her premium payments.

“For average income earners who are

Cr e a t i n g t o m o r r o w ’s l e g a c i e s t o d a y

committed to a cause, and wish to make a

gift that speaks to how they want to make

an impact on the world, the purchase of a life

insurance policy is a phenomenal way to give

a gift far beyond your wildest dreams.”

She says she chose the Society as the

recipient of her gift for various reasons.

“Ken believed in the Society and did so much

to fight cancer by participating in clinical trials

and by raising money through Relay For Life

as a team captain. I believe the cancer battle

will be won by a large, national organization

with plenty of resources and a progressive

vision. I know first-hand the Society has that

kind of impact and will use my dollars to the

greatest effect.”

“Cancer will always be a reality in my life,

but by celebrating Ken’s life through this gift,

I know there will be a positive impact from

his journey and my experience, instead of

just suffering. The idea that other lives can

be saved in memory of Ken’s life is a pretty

powerful thing.”

Today, as a volunteer, supporter and employee

of the Society, Kiersten continues to inspire

others to reach beyond their ‘wildest dreams’

and give back in ways that are special and

meaningful to them.

For a complete list of our Planned Giving

donors, turn to page 32.

TH

E IM

PA

CT

OU

R A

CT

ION

S

He l p i n g c o m p a n i e s a n d e m p l o y e e s m a ke t h e b i g g e s t d i f f e r e n c e

TH

E N

EE

D

hOW A POWeR COmPAny eneRGIZeD Its PeOPLe

Algonquin Power – a hydro-generation

company – was looking for a way to inspire

and energize its 250-person workforce, while

making a real difference for a great cause.

“When we learned about the Society’s Step by

Step Challenge, we saw there was a great fit,”

says David Kerr, Director at Algonquin Power.

The Step by Step Challenge is an exciting

new opportunity for employees to get

involved with the Society. Cancer prevention

is central to the Challenge, as at least half of

all cancers can be prevented through healthy

living and policies that protect the public. The

company received a complete event kit,

including pedometers, promotional materials,

forms to track each employee’s personal step

goals – and trusted Society information on

healthy lifestyles.

Algonquin encouraged their employees to

reach their fitness goals by making a pledge

to match each step taken by employees.

In addition, the company chose to pay the

$25 registration fee for each employee.

Participants are also encouraged to

collect pledges.

“Our employees took over 4 million steps

and were very pleased to have raised $20,000

to help make cancer history, while also learning

how to reduce their cancer risk,” David concludes.

“Step by Step was a great fit for our company to do something

for a great cause.”

• Increasingly, corporations are looking for

high-profile ways to ‘make a difference’ that

helps them connect with their customers and

employees and that has a positive impact on

the broader community.

• The Society actively forms partnerships with

companies to help them enhance their

corporate image, target key markets,

differentiate themselves from the

competition and foster customer loyalty.

• The Society offers several turnkey programs

that companies can implement with their

employees, as well as working together

with corporations as their ‘charity of choice’

on innovative, custom-tailored programs.

• The various corporate development

programs undertaken in 2008 helped

educate Ontarians about cancer and

generated $4.6 million in new revenue

to support the Society’s mission.


Relay FoR liFe hIGh sChOOL suPPORt mAtCheD fOunDAtIOn’s GOALs

Through its foundation Intact Insurance,

formerly ING Insurance, strives to inspire

and motivate Canada’s youth. The Intact

Foundation invests in opportunities that

build stronger communities for the future

and empowers young people to achieve

their full potential.

Debbie Coull-Cicchini, Senior Vice President,

Ontario Division at Intact Insurance explains

that 2009 will be its fourth year as Provincial

Supporter of the Canadian Cancer Society’s

Relay For Life High School program in

Ontario. “We’re delighted with this

partnership because it aligns so closely

with the Foundation’s goals.”

GROCeRy ChAIn CAmPAIGn KePt the ImPACt LOCAL

In 2004, Foodland and IGA stores across

Ontario launched their Communities for a

Cure campaign to encourage customers,

employees and vendors to raise funds and

awareness for the fight against cancer.

“We were looking for a charitable partner

that would enable us to have the biggest

impact in the fight against cancer, and

where the funds raised in local communities

would stay in those communities to help

fund local cancer programs and services.

The Canadian Cancer Society was the

obvious choice,” says Jim Dores, Senior

Vice-President and General Manager,

Community Formats and Franchise Relations,

Sobeys Ontario.

The Intact Foundation’s investment supported

all 62 Relay High School events that took

place in 2008, enabling more of the funds

raised by the students to go towards the

fight against cancer.

“Relay For Life High School is a remarkable

program that really connects with young

people,” Debbie adds. “Our employees and

our network of independent brokers are very

proud to help make cancer history through

this partnership.”

To see our list of corporate supporters,

turn to page 34.

Besides distributing Society brochures in its

stores, Foodland and IGA collaborated with

the Society in producing an in-store insert on

cancer prevention. By selling paper daffodil

blooms and wristbands as well as hosting

barbecues, car washes and head shaves last

June and July, the 174 participating stores

raised $278,000, surpassing the campaign’s

five-year goal of $1 million.

Says Jim, “The success of our store fundraisers

and the overwhelming support of our local

communities really demonstrates that together,

we are strong in the fight against cancer.”

“Employees and vendors raise funds and awareness.”

“Making history withstrong partnership.”

Anonymous (5 donors)

Isaac Abbott Estate

Florence Catherine Adams Estate

Morlyn Ross Addison Estate

George Agh Estate

Robert McInnes Allan Estate

Howard Burton Allison Estate

Ellen Ames Estate

William “Andy” Roland Anderson Estate

Reta Hazel Anderson Estate

Mabel Florence Andros Estate

Mary Isobel Arbuckle Estate

Clarkson E. Armitage Estate

Mary Eileen Armstrong Estate

Frank Arvay Estate

R. Carl Ashenhurst Estate

Madeleine Attallah Estate

Madolin Viola Austen Estate

Doris Caroline Thomasene Babington Estate

Douglas Banks Estate

Alice Gertrude Bannister Estate

Gladys Margaret Barclay Estate

Marian Elizabeth Barrowman Estate

Beth Bartlett Estate

Mary Speir Beattie Estate

Meryle Marjorie Becker Estate

Grace Victoria Becker Estate

Dorothy I. Behan Estate

Rena Agnes Belcourt Estate

Doreen Jacqueline Bell Estate

Marcus Noel Berger Estate

Winifred May Berry Estate

Samuel Gillespie Berryhill Estate

John Spencer Bigham Estate

Jean Webster Bloye Estate

Joan Norma Boddy Estate

Ena E. Bonner Estate

Antoinette Elyce Borrie Estate

William Edgar Bowman Estate

Roger Valere Brabant Estate

Ellen Bradshaw Estate

Agnes Irene Bramhill Estate

Francis Leaver Brandow Estate

Dorothy Jean Brannan Estate

Elizabeth Margaret Branston Estate

Rodney Rolston Brathwaite Estate

Fern Leta Brennan Estate

Margaret Alice Bright Estate

Barbara Edna Broadbent Estate

Curlena Mae Brooker Estate

Beryl Genese Brooks-Effard Estate

Anne Marie Brownlee Estate

Margaret Brubacher Estate

Wanda Marlene Burt Estate

Helen Morton Butler Estate

Marjorie Eileen Butler Estate

James Foster Byers Estate

Marion Geraldine Cahill Estate

Marcelle Guenette Cardinal Estate

Valerie Marion Carter Estate

Helen Marie Caskey Estate

Shirley Caroline Cass Estate

Illingworth Mark Cassel Estate

Siu Chan Estate

Major Harry Cherry Estate

Ethel Clarabut Estate

Wilson Archibald Clark Estate

Iris Ethel May Clark Estate

Mary Elizabeth Clarke Estate

Rhoda Florence Clarke Estate

Mary Elizabeth Clarke Estate

Margaret Isobel Clemens Estate

Catherine Cleroux Estate

Margaret Lilian Cochrane Estate

Norah Philis Coles Estate

James Collins Estate

John Tracey Conway Estate

Ronald George Corby Estate

Mabel Corney Estate

William Barr Cottnam Estate

Lucy Cox Estate

George Henry Crump Estate

Catherine Ruth Cunningham Estate

Audrey Maxine Cutts Estate

Evelyn Mildred Davidson Estate

Margaret Florence Davidson Estate

Elizabeth Davidson Estate

Fred Armand Derbyshire Estate

Rita Dias Estate

Lorne Herbert Dickinson Estate

Deanna Marie Dobbish Estate

Kathleen Elizabeth Dodman Estate

Bertha Ada Donaldson Estate

Andre Joseph Duclos Estate

Margaret Ross Duncan Estate

Robert Butt Dunlop Estate

Pauline H. Durward Estate

Beatrice Marie Eidt Estate

William James English Estate

Aurora Pua Estrada Estate

Patricia J. Fairs Estate

Tina Falk Estate

Julia Feldman Estate

Ella Marie Felker Estate

Charles F. Fell Estate

Charles Robert Fendley Estate

Gertrude Marquerite Ferguson Estate

Eleanor Mae Ferguson Estate

Dorothea Helen Feyerer Estate

Ellen Betty Dagmar Fischer Estate

Audrey Delphine Fisher Estate

Mary Patricia Kelly Fitzpatrick Estate

Margeret aka Margarete Fleischmann Estate

Mary Elli Fletcher Estate

Arthur Millar W. Foley Estate

Ada Ilene Forsyth Estate

Evelyn Bernadette Fortier Estate

Lois Mary Fraser Estate

Louis Fréchette Estate

Thomas Craig Frew Estate

Herta Maria Freyberg Estate

Lydia Friesen Estate

Irene Fry Estate

Annie Mary Gamble Estate

Earl Arthur Gardner Estate

Myrtle Frances Gaylord Estate

Angela Gecsey Estate

William Lloyd George Gibson Estate

Leonard Garry Gibson Estate

Ronald Theodore Gibson Estate & Trust

James Gillen Estate

Arthur Gillespie Estate

Edith Mary Gilliland Estate

Charles Goff Estate

Ghida Goldsmith Estate

Mary Mildred Gordon Estate

Samuel Gottesman Estate

Charles Nelson Granger Estate

Madeleine Gratton Estate

Marjorie Gray Estate

William Hugh Griffeth Estate

Lillian J. Gunn Estate

Olga Guzei Estate

Ina Hagerman Estate

Muriel Evangeline Haley Estate

Jessie Isobel Hamilton Estate

Evelyn Hammond Estate

Florence Mary Hancox Estate

Lorraine Hands Estate

Lois Marjorie Harper Estate

Orval (aka Orville) Nelson Harris Estate

Rae Adelina Harrison Estate

Gordon James Hartin Estate

Luella May Hawes Estate

Charles Broyd Hay Estate

Garnet Ward Hay Estate

Lois Leone Hayward Estate

Mary Mabel Healey Estate

Elsie Pearl Henderson Estate

Matthew Ira Herman Estate

Doris May Herridge Estate

Victor Hess Estate

Frances Mary Hickey Estate

Theresa Rose Hickman Estate

Eva Hicks Estate

Florence Higgs Estate

Charlotte Maude Hill Estate

Harold T. Hoar Estate

Lucie Helen Homburger Estate

Gertrude Mary Horvath Estate

Ruth Hounslow Estate

Ethel Howarth Estate

Beatrice Helen Howes Estate

Kenneth Hudson Estate

Gordon Mac Huff Estate

Mabel Ketha Humphries Estate

Robert Shirley Hutcheson Estate

Joyce Mary Iles Estate

Verna Wilma Island Estate

Frances Jackson Estate

Frederick Arthur Jackson Estate

Jean Jeffries Estate

Frances Jensen Estate

Christine Janette Johnston Estate

Margaret Jean Johnston Estate

Janet Elizabeth Jones Estate

Marilyn Jean Joselyn Estate

Patricia Kachmar Estate

Rafi Kaftarian Estate

Edna Kaill Estate

Vivian Natalie Karagianakos Estate

Johanna Kattnig Estate

Alan Mackenzie Keith Estate

Anne Helen Kellar Estate

Catherine Kelly Estate

Vera May Kestner Estate

Norma Magdeline Keys Estate

Kenneth Harold Klaehn Estate

Anna Koolen Estate

Lee Leo Kottman Estate

Ephriam Kraft Estate

Jean Ida Labrosse Estate

Lucienne Louise Marie Lachance Estate

George Colin Lafortune Estate

Albert Abrum Lager Estate

Marion Isabel Laing Estate

Marguerite Elizabeth Laing Estate

Margaret Anita Lambe Estate

Edward John Samuel Lang Estate

Lilian Eileen Latham Estate

Irma Marija Laukagals Estate

Bernice Patricia Laurie Estate

Jeannine Lauzon Estate

bequest GIfts ReCeIveD

32

We wish to express our sincere thanks and

appreciation to the individuals and their

families who remembered the Society as

part of their personal legacy in 2008-09.

The following list represents bequests

received through donors’ wills (gifts of life

insurance, proceeds of RRIFs/RRSPs,

securities and charitable remainder trusts):

Joan Maisie Lear Estate

Joseph Edgar Leclaire Estate

Norma Etta Lee Estate

Spurgeon LeGrow Estate

Archibald D. Leitch Estate

Marion Ellenor Lennon Estate

Kathleen Theresa Leonard Estate

Myrtle Libke Estate

Vernon Leslie Lindo Estate

Roy Carl Lindstrom Estate

Eyvel Harold Loucks Estate

Ingeborg Frieda Marie Lueders Estate

Margaret June Lynch Estate

William George MacDonald Estate

Martha Jean MacGillivray Estate

Eva Eileen MacLeod Estate

Joanna Marion Askin MacMicking Estate

John Magill Estate

Jean Douglas Main Estate

Ada Margaret Maisonneuve Estate

Ioana Constance Soutzo Malone Estate

Dorothy Allison Mann Estate

Susan Freida Martin Estate

Arthur Edward Maskell Estate

Peter James Mather Estate

Agnes McBride Estate

John Graham McCallum Estate

Zelda Myra Elizabeth McCaw Estate

Alexandra Marion McCraw Estate

Annie Isabella McCreery Estate

Wilfred Whyte McCutcheon Estate

Hazel McDonald Estate

Isabel Margaret McDowell Estate

William Charles McFarlane Estate

Barbara Jean McGregor Estate

Edith McGregor Estate

Dorothy Edna McIntyre Estate

Patricia McIntyre Estate

John Harve McKenzie Estate

Edna Pearl McKinlay Estate

Jessie Marion McMillan Estate

Mary Isla Meredith Estate

Robert Kenneth Miller Estate

John Miller Estate

Mildred Evelyn Milton Estate

William MacIntosh Moffatt Estate

John Montague Estate

William Charles Moore Estate

Lawrence Bert Morgan Estate

Benjamin Owen Morris Estate

Jean Morris Estate

Brenda Lillian Morrison Estate

Ola Marion Morrison Estate

Joan Lillian Moyle Estate

Florence Winona Murray Estate

Beatrice Ruth Myler Estate

Jeanette Nicholson Estate

John S. Norman Estate

Mary Rosaline O’Brien Estate

Stella Patricia O’Brien Estate

Dorothy K. O’Heron Estate & Tim O’Heron Trust

Hugh Mosley O’Neil Estate

Arthur Laurence Oborn Estate

Ella Ojasson Estate

Jean Murray Oke Estate

John William Ormiston Estate

Nelson Ambrose Lewis Orum Estate

Cecillia Olive Osborne Estate

Francis A. Ouellette Estate

John Keith Owen Estate

Frances Willo Palframan Estate

Winnifred Palmer Estate

Doris Alma Parker Estate

Doris Patchell Estate

Hilda Olive Patterson Estate

Dorothy Pattison Estate

Gordon S. Payne Estate

Patricia Rosemary Peacock Estate

Kazimirz Peklo Estate

Marion Penhale Estate

Mary Frances Perkins Estate

Ivan Perschbacher Estate

Daisy (aka Daisie) Steward Picken Estate

Frances May Platt Estate

Krystyna Podwysocki Estate

Helga Pogue Estate

Lillian Poland Estate

Ronald George Potter Estate

Charlotte Emmy Klara Priem Estate

Alan Thomas Prior Estate

Marguerite Eleanore Pufahl Estate

Elizabeth Hardy Quemby Estate

Keith Allen Rafuse Estate

Fanny Maria Rajala Estate

Pierrette Raymond Estate

Tilly Munn Reid Estate

Marie Brickley Reid Estate

Hugh Valentine Rice Estate

Marie Richards Estate

Caroline Marie Teresa Ridding Estate

Colin Stewart Ridgway Estate

Harry W. Rinkel Estate

George Osborne Robertson Estate

Helen Jane Ross Estate

Mildred Rowland Estate

Flora Edith Rowlandson Estate

Cornelis Ruiter Estate

Mildred Elizabeth Runciman Estate

Dorothy Ruth Estate

Norah Kathleen McCully Rutherford Estate

George Melville Rutherford Estate

Hubert Ryan Estate

Jessie Lincoln Sachs Estate

Harold Edwin Sanders Estate

Phyllis Isabelle Sanderson Estate

Freda Sauder Estate

Zivka Savich Estate

Audrey Scatcherd Estate

Mary Anna Schneider Estate

Jean Velma Scott Estate

Mary Scott Estate

Ivis Maude Senior Estate

Dorothy Harriet Shannon Estate

Margaret Mason Shaw Estate

Kenneth George Henry Shellington Estate

Rhoda Jane Shier Estate

Irene Ottilia Siefried Estate

Jean Simard Estate

Marlene Helen Simmonds Estate

Doris Doreen Simms Estate

Frank Sinfield Estate

Antonia Anita Sipos Estate

Edward James Smiley Estate

Louise Denise Cadieux Smith Estate

Doris Jane Smith Estate

Kathleen Smith Estate

Mabel Rita Snider Estate

Esther Solomon Estate

Frank Joseph Sparrow Estate

Xavier St-Denis Estate

Helen Allen Stacey Estate

Richard Harris Steele Estate

Betty Steinberg Estate

Katherine Sullivan Estate

Ivy Kathleen Summers Estate

Mary Barr Sunter Estate

Bernice Medora Taylor Estate

Eric Leonard Taylor Estate

Madeline Rose Tearle Estate

Marjorie Tebbutt Estate

Douglas E. Theakston Estate

Evelyn Thomas Estate

Robert Wayne Thomas Estate

William Thompson Estate

Thomas George Thompson Estate

Patricia Thompson Estate

Lindsay Thompson Estate/Trust

George Samuel Thomson Estate

Kenneth Mark Tidbury Estate

Wilfred Albert Tomlinson Estate

Margaret Alice Toon Estate

Douglas Godfrey Townsend Estate

Elizabeth Murray Treen Estate

John Joseph Tulipano Estate

Audrey Alayne Twaddle Estate

Edmund Murray Tweedale Estate

Catharina Maria Van de Plasse Estate

Samuel Van Hulstyn Estate

Arie Van Rhyn Estate

Lulu Fair VanAlstine Estate

Cornelius Vanden Top Estate

Margaret Blanche Verschoore Estate

Barbara Eileen Vincent Estate

Leendert Vingerling Estate

Johanna von Selve Estate

Elizabeth Wallace Estate

Clarence Wallace Estate

Jessie Frances Watson Estate

Evelyn May Watson Estate

Charles Edward Watters Estate

Aileen Weaver Estate

Louis Innis Ferguson Webster Estate

Alvina Marie Werner Estate

Jean Katherine Wessel Estate

Anna Maria Pavelka Westermann Estate

Mabel Wheeler Estate

Jessie Victoria White Estate

Joseph Marian Wiacek Estate

Lucy Jean Wilcox Estate

Rudolph Wildmann Estate

Mary Christina Wilkie Estate

Patricia Jean Williams Estate

William Donald Willis Estate

Margaret Evelyn Wilson Estate

Florence Kathleen Wilson Estate

Lillian Eileen Wilson Estate

Marion Jean Wilson Estate

Margaret Isabel Wilton Estate

Catherine Alberta Wonnacott Estate

Douglas Wray Estate

David Bashford Wright Estate

Mary Isabelle Wylie Estate

Caroline Victoria Young Estate

Kenneth Boothe Young Estate

Lucie Helen Homburger Estate

Gertrude Mary Horvath Estate

Ruth Hounslow Estate

Ethel Howarth Estate

Beatrice Helen Howes Estate

Kenneth Hudson Estate

Gordon Mac Huff Estate

Mabel Ketha Humphries Estate

Robert Shirley Hutcheson Estate

Joyce Mary Iles Estate

Verna Wilma Island Estate

Frances Jackson Estate

Frederick Arthur Jackson Estate

Jean Jeffries Estate

Frances Jensen Estate

Christine Janette Johnston Estate

Margaret Jean Johnston Estate

Janet Elizabeth Jones Estate

Marilyn Jean Joselyn Estate

Patricia Kachmar Estate

Rafi Kaftarian Estate

Edna Kaill Estate

Vivian Natalie Karagianakos Estate

Johanna Kattnig Estate

Alan Mackenzie Keith Estate

Anne Helen Kellar Estate

Catherine Kelly Estate

Vera May Kestner Estate

Norma Magdeline Keys Estate

Kenneth Harold Klaehn Estate

Anna Koolen Estate

Lee Leo Kottman Estate

Ephriam Kraft Estate

Jean Ida Labrosse Estate

Lucienne Louise Marie Lachance Estate

George Colin Lafortune Estate

Albert Abrum Lager Estate

Marion Isabel Laing Estate

Marguerite Elizabeth Laing Estate

Margaret Anita Lambe Estate

Edward John Samuel Lang Estate

Lilian Eileen Latham Estate

Irma Marija Laukagals Estate

Bernice Patricia Laurie Estate

Jeannine Lauzon Estate


The Society also recognizes donors who

have made a commitment through the

establishment of a named endowment fund:

R. John & Agnes M. Adams Charitable Trust

Barbara Burk Endowment Fund

Golden Daffodil Charitable Endowment Fund

Florence Heuckroth Hinton Endowment Fund

Mr. & Mrs. H.D. Howitt Endowment Fund

Edward and Miriam Leranbaum Fellowship and Bursary Fund

Miriam Neveren Memorial Endowment Fund

Robert & Nadia Shapero Endowment Fund

Dr. Kenneth H. Shumak Endowment Fund

Frank Swift - Canadian Cancer Society Endowment Fund

34

OntARIO ImPACt RePORt CORPORAte ReCOGnItIOn 2008-2009

The Canadian Cancer Society is proud to partner with the following organizations in the fight

against cancer. In 2008-2009, these organizations helped the Society to continue to fund

world class research and provide information and support services that enhance the quality

of life of those living with cancer. These associations, companies, employee groups,

foundations and service clubs comprise the Society’s top contributors this year.

A donation to the Canadian Cancer Society makes good business sense. Cancer is truly

everyone’s business – employees, members, customers and the community at large are

impacted by this disease. By donating to the Society these organizations are showing their

stakeholders that they are taking action against cancer. Support of the Canadian Cancer

Society enhances an organization’s corporate image, adds value to its brand and helps a

company to differentiate itself from the competition.

By making a donation to the Society, these organizations are investing in the future health

of their business and helping us make cancer history.

Although we appreciate all contributions, only organizations who contributed $5,000 or

more in 2008-2009 are listed here.

AssOCIAtIOns mAKInG A DIffeRenCe

Canadian Forces Base, 22 Wing

IDI - Independent Distributors Incorporated

Ontario Automotive Recyclers Association

Ontario Produce Marketing Association

WICC - Women in Insurance Cancer Crusade

West Ferris Secondary School

COmPAnIes mAKInG A DIffeRenCe

92.3 Jack FM

93.9 BOB FM

100.5 EZ Rock

104.7 Heart FM

105.1 The River and Z-101

105.3 EZ Rock Sudbury

107.5 KOOL FM

A & B Courier

Accenture

A-Channel

Aerarium/Northstar

AGF Funds

Agway Metals Inc.

Algonquin Power

Alterra Group

Altima Dental Canada

Appleby College

ArcelorMittal Dofasco, F.H. Sherman

Recreation & Learning Centre

Astral Media Radio Group

Atlas Copco Mining And Construction Canada

Baldwin Law

Barrie Advance

Bayshore Broadcasting

Bearskin Airlines

Bell Canada

Blackburn Radio

Bowes Publishers Ltd.

Bruce Power

C.F.F. Stainless Steels

Camelot Golf Club

Canadian Hospital Specialities Ltd.

Canadian National Railway

Canadian Tire Corporation Limited

Cargill Meats Canada

Chronicle Journal

CIBC

Citicards Canada Ltd.

CJCS Radio

CKDO FM, KX96, The Rock

CKLW AM 800

CKNX 101.7 The One

Cogeco Cable Canada Inc.

Columbia Sportswear

Concord Adex

Coral Sea Garment Manufacturing Ltd.

Corus Entertainment

CTV

CTV Northern Ontario

CUETS Financial Limited

Dave Mercer Outdoors Inc.

Deslauriers High School

Dougall Media

Dundee Securities Corporation

Empire Grill

Flamboro Speedway

Flamborough Review

Freedom 55 Financial

Future Shop

G.A. Paper International Inc.

Garden Gallery Inc.

General Motors of Canada

Goldcorp Canada Ltd.

Guelph Area Insurance Brokers

Hamilton Community News

Henry Heyink Construction Ltd.

Homes by DeSantis

Hydro One

Hylands Golf Club

IGA and Foodland, A Division of Sobeys Inc.

Intact Insurance

Investors Group

Johnson & Johnson Inc.

Ken Shaw Lexis

KIX 106, 96.7 CHYM FM

KOOL FM, Oldies 1090

L(earn)²

Lily’s Bridal Boutique

London Free Press

MacEwen Petroleum

Mandarin Restaurants

Maple Reinders Group Ltd.

Markham Museum

Martinrea International Inc.

Marz Homes Holding Inc.

34

Ontario Division Impact Report | 2008 - 2009 35COnneCteD...Canadian Cancer society

Mattamy Homes

MBNA

McKesson Logistics

McNeil Consumer Healthcare

MDF Mechanical Ltd.

Medtronic of Canada Ltd.

NAPA Auto Parts

Norampak Inc., St Mary’s Division

North Bay Nugget

Oakville Beaver

Ontario Power Generation

Ontario Teachers Insurance Plan

ONTIM Investments/Burlington Towers

Orlando Corporation

Osler, Hoskin and Harcourt LLP

Osprey Media

Owasco

Paul Harte Professional Corporation

PCL Constructors Canada Inc.

Penson Financial Services Canada Inc.

Pfizer Canada Inc.

Pickering College

Price Chopper

Quinte Broadcasting

Quinte Pediatrics

RBC

Record News Communications

Reid Heritage Homes

Restaurant Eighteen & Klovaco Entertainment

Rheem Canada Ltd.

RioCan Timmins Square

Rogers

Royal Lighting

Samsung Electronics Canada Inc.

SCA Personal Care North America

Scarborough Lexus Toyota

Scotiabank

Scotiabank Carlingwood

Scotiabank Windsor-Essex

Scott Rankin Gardiner

Simply Mobile Ltd.

Sims Advertising

Smith Brothers Contracting

Spring @ Minto Gardens

Standard Freeholder

Sun Life Financial Services of Canada Inc.

TD Canada Trust

The Canada Life Assurance Co.

The Canada Trust Company

The Economical Insurance Group

The Lapointe Group

The Ottawa Citizen

The Packet & Times

The Post

The Stevens Company Limited

The Waterloo Region Record

Tim Hortons

Toronto Community News

Tradeworld Realty

Ucruising

Vac Aero International Inc.

Vale Inco

Vanguard Global Services Inc.

Vision Transportation

Wal-Mart

Waterloo Regional Police Association and

Recreation Centre

Wave 94.7 FM

Willowgrove

Wyeth Consumer Healthcare Inc.

Yamaha Motor Canada Ltd.

York Region Media Group

emPLOyee GROuPs mAKInG A DIffeRenCe

3M Canada - ECCO

Bell Canada Employee Giving Program

BMO Employee Charitable Foundation

City of London Charity Chest Fund

CN Employees’ and Pensioners’

Community Fund

DBRS Limited

Flanagan Foodservice Inc.

H&R Block Canada, Inc.

Hydro One - Employee’s and Pensioner’s

Charity Trust Fund

IBM Employees Charitable Fund

Jones Packaging

Kodak Canada Inc.

London Life Employees’ Charity Trust

Mazda Canada Inc.

Ontario Power Generation Employees’

and Pensioners’ Charity Trust

Peel Regional Police

Sherkston Open Golf Tournament

TELUS Communications

Terrafix Geosynthetics Inc.

The Great-West Life Assurance Company

The PAC

Toronto Police Service

fOunDAtIOns mAKInG A DIffeRenCe

Community Foundation of Ottawa

Fleming Foundation

Glengarry Foundation

Intact Foundation

Link Charity Canada Inc. on behalf of

Randall Kemp

Private Giving Foundation on behalf of the

Brian & Susan Thomas Foundation

RBC Foundation

Rexall Foundation

The Cares Foundation of Niagara Fallsview

Casino Resort and Casino Niagara

The Catherine & Maxwell Meighen

Foundation

The Lawrason Foundation

The Sprott Foundation

seRvICe CLubs mAKInG A DIffeRenCe

Civitan Clubs of Lanark, Leeds & Grenville

Guelph Zonta Club

Paragon Lions Club

Point Edward Optimist

St.Anthony’s Soccer Club

The Rotary Club of Mississauga


36

We are pleased to report that the Canadian Cancer Society, Ontario Division continued its history of very successful fundraising activities, and has been able to maintain its investment in mission work. This places us in a strong position to move forward into year four of our Strategic Plan. Our financial position is very healthy, our fundraising activities are well diversified among many community initiatives and those centrally run, and the solid commitment of our volunteers and staff allow us increasing opportunities to make progress in eradicating cancer and helping those living with cancer.

Total revenue of more than $91 million reflects continued growth in strategic revenue streams. The year’s major and planned gifts, at $23.7 million, were well above anticipated results. Our signature fundraising event, Relay For Life, continued to make gains, as we raised $17.9 million through 104 community events and events at 95 educational institutions. In the face of significant competition in the lottery market, we realized a net return from our lottery of $1 million.

These strong results allowed us to contribute more than $27 million for cancer research. Overall spending towards our mission work was $60 million, maintaining the high level of results from the prior year.

We continue to demonstrate fiscal conservatism, with our management and general expense ratio at less than 4%. The Division has diversified its financial strategy by placing funds in medium and longer term investments. These are being managed within structured, conservative portfolios and are designed to increase our investment returns over time. Our remaining investments are low risk and are being managed conservatively as in past years. This strategy has enabled the Division to weather the economic turmoil with only modest reductions in its investment portfolio. With $53 million in total assets, our financial position continues to exhibit great strength. During the year, the Board of Directors approved the transfer of monies into the internally restricted funds to be able to accelerate identified priorities and take advantage of emerging opportunities.

The essential backbone for all our work is the dedication and commitment of our 65,000 volunteers, motivated staff and our cancer research community. All of these groups work toward our mission activities of research, support for people living with cancer, information, prevention and advocacy. We are looking forward to continuing achievements in the coming year.

Lisa CoulmanChair, Audit & finance Committee

fInAnCIAL InfORmAtIOnThe Canadian Cancer Society’s Ontario Division (“Division”) Audited Financial Statements have been summarized to provide the financial information reported in this Impact Report and have been prepared in accordance with generally accepted accounting principles.

InteGRIty AnD ACCOuntAbILItyThe Division commits to fundraising practices that respect donors’ rights to privacy and truthful information, to responsibly manage the funds entrusted to the Division by donors, and to report financial affairs accurately and completely.

The Division is a registered charity under the Income Tax Act and files the annual Registered Charity Information Return with the Canada Revenue Agency and meets all requirements to maintain its charitable status.

stROnG fInAnCIAL mAnAGementA volunteer Board of Directors from communities across the province sets policy, establishes strategic direction and governs Division activities in co-operation with management. The Board directs its Audit & Finance Committee, independent of management and comprised of skilled professionals, to oversee the effectiveness of internal controls over financial reporting, ensure Division assets are safeguarded, and review and monitor the quality and integrity of our financial statements.

KPMG LLP, our independent external auditor, report directly to the Audit & Finance Committee and has unrestricted access to this Committee to discuss their audit and related findings.

ResOuRCesThe Division’s biggest asset is its 65,000 enthusiastic, dedicated volunteers. Our programs benefit from substantial services in the form of this volunteer time. Since these invaluable donated services are not purchased by the Division, they are not recorded in the financial statements.

PLAnnInG fOR the futuReIn order to ensure sufficient resources are available to fund priorities established by the Division’s strategic plan and to take advantage of emerging opportunities, the Board of Directors has set aside a portion of the Division’s net assets. These internally restricted amounts are not available for any other purposes without approval of the Board. Funds have also been set aside for an operating reserve. This is a standard business practice and would provide continued funding of operations if the Division was to experience a temporary deficit.

RePORt fROm the ChAIR, AuDIt & fInAnCe COmmIttee

36

AbOut the ImPACt RePORt

Ontario Division Impact Report | 2008 - 2009 37COnneCteD...Canadian Cancer society

fInAnCIAL POsItIOn

January 31, 2009, with comparative figures for 2008

(in thousands of dollars) 2009 2008

Assets

Current Assets

Cash and investments 25,873 21,497

Other 3,006 3,361

28,879 24,858

Long-term investments 20,003 21,553

Capital and other assets 4,500 4,299

24,503 25,852

53,382 50,710

LIAbILItIes

Current Liabilities 5,996 4,641

Other Liabilities 8,034 6,330

14,030 10,971

ResOuRCes 39,352 39,739

53,382 50,710

the above data has been extracted and summarized from the 2009

Audited financial statements of the Division. A complete set of

financial statements is available upon request.

OPeRAtIOns

year ended January 31, 2009, with comparative figures for 2008

(in thousands of dollars) 2009 2008

Revenue

Community fundraising 25,132 25,777

major and planned gifts 23,688 29,537

Relay for Life 17,864 16,893

Direct response 9,952 10,503

Corporate 4,604 4,005

net proceeds from lottery 1,048 2,149

Other income 9,145 7,005

91,433 95,869

Less direct costs 12,235 11,263

net revenue 79,198 84,606

eXPenDItuRes

Research 27,212 30,600

support for people living with cancer 16,348 14,859

Prevention 8,039 7,219

Information 5,927 5,901

Advocacy 2,623 1,896

fundraising 16,182 14,604

management and general 3,254 3,051

79,585 78,130

Increase (decrease) in resources (387) 6,476


OntARIO DIvIsIOn PROvInCIAL bOARD AnD COmmIttees 2008-2009

bOARD Of DIReCtORs

Marion Kirsh*, Chair, THORNHILL

Stephen Baron*, THORNHILL

Lesa Berec, TORONTO

Marrianne Bridge, TORONTO

Helen Budimir-Hussey, LASALLE (until December 24, 2008)

Marisa Certossi, SUDBURY

Lisa Coulman, BRAMPTON

Wendy Evans, TORONTO

William (Bill) Evans, HAMILTON

Norm Grey, HAMILTON

Janice Hodgson, NEWMARKET

Sterling Johnston, PICTON

Naresh Khosla*, TORONTO

Laura Lee-Blake*, JORDAN

Gary Lindley, BAILIEBORO

Stephen Roche*, THORNHILL

Michael Sherar, TORONTO

Ian Stuart, RICHMOND HILL

David Williams*, GEORGETOWN

*EXECUTIVE COMMITTEE

nOmInAtInG & GOveRnAnCe COmmIttee

Stephen Roche, Chair,

THORNHILL

Kathryn Ash,

TORONTO (until February 17, 2009)

Bill Barley,

ANCASTER

Naresh Khosla,

TORONTO

Peter Vaudry,

SAULT STE. MARIE

AuDIt & fInAnCe COmmIttee

Lisa Coulman, Chair,

BRAMPTON

Tyler Diamond,

TORONTO

Carr Hatch,

TORONTO

Pauline Lai,

TORONTO

Brian Naish,

TORONTO

senIOR LeADeRshIP teAm

Chief executive Officer,

Peter Goodhand

vice President, Operations & Chief financial Officer,

Jeffrey Gullberg

vice President, Community engagement,

Sylvia Leonard

vice President, Development & marketing,

Rick Perciante

senior Director, Public Affairs,

Rowena Pinto

38

Throughout this report, you’ve read about some of the stories we’ve heard this past

year. We hope they serve as a source of inspiration for anyone touched by cancer.

The Canadian Cancer Society strives to eradicate all types of cancer and enhance the lives of those living with the disease.

We thank all of our donors, volunteers and supporters who made their cancer stories their

reasons for giving or getting involved.

Le t ’s s t a y connec t ed so tha t we c an con t inue ou r f i gh t t o make c ance r h i s to r y.

When yOu WAnt tO KnOW mORe AbOut CAnCeR

Visit our website at www.cancer.ca.Call our toll-free, bilingualCancer information Service at 1 888 939-3333.E-mail us at [email protected] Cancer Society, Ontario Division55 St.Clair Avenue West, Suite 500 Toronto, Ontario M4V 2Y7

To read more about the stories, visit www.cancer.ca/impact08.

to view this report in french, please visit www.cancer.ca.

the paper used in this Impact Report contains 100% post-consumer fibre.

ontario division impact report 08-09

Documents

cancer hasphoto

battling cancer

cancer history

inof cancer people

cancer prevention support

touching cancer stories

breast cancer survivor

biggest cancer killer