onlinemarketing ku 0907

Anne Haynes Online Marketing

Manager

“I want to share with you how two Iraqi bloggers — they have bloggers in Baghdad, just like we’ve got here’’ – George W. Bush

“You know the Internet has changed society when the President of the UnitedStates references bloggers in Iraq.” – Anne Haynes (blogger)

WATCH THE VIDEO ? (2.29 minutes)

The Future of the Internet – WEB 2.0

Question: What do these images have in common?

Answer: They all point to micro site or mini web site.

Example - Print to micro site

Example - Multiple media to micro site

Online Marketing Campaign Goal

How Marketers Reach Goals

Digital Media

Digital Media 2020 U.S. Projections

Digital Media Growth ProjectionsPodcasting 2007-2020

2.943.68

5.076.34

8.43

15.93

0

2

4

6

8

10

12

14

16

18

2007 2008 2009 2010 2015 2020

Year

Use

rs (

Mil

lio

ns)

Podcasting

Source: Marketing Sherpa 2006

Digital Media - Barriers are Removed

Bob

Podcasts By Bob

WATCH THE VIDEO ? (2.26 minutes)

Videos By Bob

Comedypop.com

Vmix.com

Blogs By Bob

Projected Social Network Advertising Spending

Social Networking Ads

Search MarketingInternet Presence

Management

Question: What is the top searched term in Yahoo!?

Hint: It’s not Paris Hilton

Answer: GOOGLE

Search Marketing Differentiation

Organic – 70%

(chemical free!)

Sponsore

d –

30%

Bid/Pay

Per

Click

http://images.search.yahoo.com/search/images;_ylt=A0geu_FrOR5GEbwAykJXNyoA?p=avila+university&ei=UTF-8&fr=moz2&fr2=tab-web

http://video.search.yahoo.com/search/video;_ylt=A0geu_FrOR5GEbwAy0JXNyoA?p=avila+university&ei=UTF-8&fr=moz2&fr2=tab-web

http://yp.search.yahoo.com/search/ypredirect;_ylt=A0geu_FrOR5GEbwAzEJXNyoA?p=avila+university&ei=UTF-8&fr=moz2&fr2=tab-web

http://shopping.yahoo.com/search;_ylt=A0geu_FrOR5GEbwAzUJXNyoA?p=avila+university&ei=UTF-8&fr=moz2&cop=mss&fr2=tab-web

http://rds.yahoo.com/_ylt=A0geu_FrOR5GEbwA1kJXNyoA/SIG=11dj4oisr/EXP=1176472299/**http%3A//answers.yahoo.com/

http://rds.yahoo.com/_ylt=A0geu_FrOR5GEbwA10JXNyoA/SIG=12k4874d1/EXP=1176472299/**http%3A//education.yahoo.com/reference/dictionary/search%3Fp=avila

http://rds.yahoo.com/_ylt=A0geu_FrOR5GEbwA2EJXNyoA/SIG=12pj44tl8/EXP=1176472299/**http%3A//education.yahoo.com/reference/dictionary/search%3Fp=university

http://help.yahoo.com/help/us/ysearch/basics/basics-03.html

http://rds.yahoo.com/_ylt=A0geu_FrOR5GEbwA2UJXNyoA/SIG=1421s90oe/EXP=1176472299/**http%3A//search.yahoo.com/search%3Fp=avila%2Buniversity%2Bkansas%2Bcity%26rs=0%26fr2=rs-top%26ei=UTF-8%26fr=moz2

http://rds.yahoo.com/_ylt=A0geu_FrOR5GEbwA2kJXNyoA/SIG=13fueqcc1/EXP=1176472299/**http%3A//search.yahoo.com/search%3Fp=financial%2Baid%26rs=1%26fr2=rs-top%26ei=UTF-8%26fr=moz2

http://rds.yahoo.com/_ylt=A0geu_FrOR5GEbwA3EJXNyoA/SIG=13lp8l5nc/EXP=1176472299/**http%3A//search.yahoo.com/search%3Fp=avila%2Buniversity%26ei=UTF-8%26fr=moz2%26rs=more%26fr2=rs-top

http://rds.yahoo.com/_ylt=A0geu_FrOR5GEbwA3UJXNyoA;_ylu=X3oDMTB2b2gzdDdtBGNvbG8DZQRsA1dTMQRwb3MDMQRzZWMDc3IEdnRpZAM-/SIG=119b86qav/EXP=1176472299/**http%3A//www.avila.edu/

http://rds.yahoo.com/_ylt=A0geu_FrOR5GEbwA3kJXNyoA;_ylu=X3oDMTBwZTdwbWtkBGNvbG8DZQRwb3MDMQRzZWMDc3IEdnRpZAM-/SIG=15hbgorm9/EXP=1176472299/**http%3A//216.109.125.130/search/cache%3Fp=avila%2Buniversity%26ei=UTF-8%26fr=moz2%26u=www.avila.edu/%26w=avila%2Buniversity%26d=QWy_yfmdOmcY%26icp=1%26.intl=us

http://rds.yahoo.com/_ylt=A0geu_FrOR5GEbwA30JXNyoA/SIG=13p89anpk/EXP=1176472299/**http%3A//search.yahoo.com/search%3Fp=avila%2Buniversity%26ei=UTF-8%26fr=moz2%26vst=0%26vs=www.avila.edu

http://rds.yahoo.com/_ylt=A0geu_FrOR5GEbwA4EJXNyoA;_ylu=X3oDMTB2dnY0Nm1iBGNvbG8DZQRsA1dTMQRwb3MDMgRzZWMDc3IEdnRpZAM-/SIG=11cp7lhqv/EXP=1176472299/**http%3A//www.avila.edu/mba

http://rds.yahoo.com/_ylt=A0geu_FrOR5GEbwA4UJXNyoA;_ylu=X3oDMTBwbGppbHRwBGNvbG8DZQRwb3MDMgRzZWMDc3IEdnRpZAM-/SIG=15kov8va4/EXP=1176472299/**http%3A//216.109.125.130/search/cache%3Fp=avila%2Buniversity%26ei=UTF-8%26fr=moz2%26u=www.avila.edu/mba%26w=avila%2Buniversity%26d=FY1F9_mdOkIP%26icp=1%26.intl=us

http://rds.yahoo.com/_ylt=A0geu_FrOR5GEbwA4kJXNyoA/SIG=13p89anpk/EXP=1176472299/**http%3A//search.yahoo.com/search%3Fp=avila%2Buniversity%26ei=UTF-8%26fr=moz2%26vst=0%26vs=www.avila.edu

http://rds.yahoo.com/_ylt=A0geu_FrOR5GEbwA40JXNyoA;_ylu=X3oDMTB2c2Zzc202BGNvbG8DZQRsA1dTMQRwb3MDMwRzZWMDc3IEdnRpZAM-/SIG=121ea1c28/EXP=1176472299/**http%3A//en.wikipedia.org/wiki/Avila_University

http://rds.yahoo.com/_ylt=A0geu_FrOR5GEbwA5EJXNyoA/SIG=12ninvq3d/EXP=1176472299/**http%3A//en.wikipedia.org/wiki/Avila_University%23Programs_.26_Majors

http://rds.yahoo.com/_ylt=A0geu_FrOR5GEbwA5UJXNyoA/SIG=12baofb9u/EXP=1176472299/**http%3A//en.wikipedia.org/wiki/Avila_University%23Schools

http://rds.yahoo.com/_ylt=A0geu_FrOR5GEbwA5kJXNyoA/SIG=12buslu2h/EXP=1176472299/**http%3A//en.wikipedia.org/wiki/Avila_University%23Degrees

http://rds.yahoo.com/_ylt=A0geu_FrOR5GEbwA50JXNyoA;_ylu=X3oDMTBwbTJyZTk4BGNvbG8DZQRwb3MDMwRzZWMDc3IEdnRpZAM-/SIG=169r251tf/EXP=1176472299/**http%3A//216.109.125.130/search/cache%3Fp=avila%2Buniversity%26ei=UTF-8%26fr=moz2%26u=en.wikipedia.org/wiki/Avila_University%26w=avila%2Buniversity%26d=UhZdLfmdOlC9%26icp=1%26.intl=us

http://rds.yahoo.com/_ylt=A0geu_FrOR5GEbwA6EJXNyoA/SIG=13ssjfidm/EXP=1176472299/**http%3A//search.yahoo.com/search%3Fp=avila%2Buniversity%26ei=UTF-8%26fr=moz2%26vst=0%26vs=en.wikipedia.org

http://rds.yahoo.com/_ylt=A0geu_FrOR5GEbwA6UJXNyoA;_ylu=X3oDMTB2bGViN2ZsBGNvbG8DZQRsA1dTMQRwb3MDNARzZWMDc3IEdnRpZAM-/SIG=12frk7i37/EXP=1176472299/**http%3A//www.logan.edu/articulation_agreements/avila_home.asp

http://rds.yahoo.com/_ylt=A0geu_FrOR5GEbwA6kJXNyoA;_ylu=X3oDMTBwZTk1MWZqBGNvbG8DZQRwb3MDNARzZWMDc3IEdnRpZAM-/SIG=16nfaprig/EXP=1176472299/**http%3A//216.109.125.130/search/cache%3Fp=avila%2Buniversity%26ei=UTF-8%26fr=moz2%26u=www.logan.edu/articulation_agreements/avila_home.asp%26w=avila%2Buniversity%26d=Eut4zfmdOkGB%26icp=1%26.intl=us

http://rds.yahoo.com/_ylt=A0geu_FrOR5GEbwA60JXNyoA/SIG=13plljmqa/EXP=1176472299/**http%3A//search.yahoo.com/search%3Fp=avila%2Buniversity%26ei=UTF-8%26fr=moz2%26vst=0%26vs=www.logan.edu

http://rds.yahoo.com/_ylt=A0geu_FrOR5GEbwA7EJXNyoA;_ylu=X3oDMTB2bzBpdmkxBGNvbG8DZQRsA1dTMQRwb3MDNQRzZWMDc3IEdnRpZAM-/SIG=12v085or0/EXP=1176472299/**http%3A//www.collegesofdistinction.com/collegetemplates/default.asp%3Fcid=554

http://rds.yahoo.com/_ylt=A0geu_FrOR5GEbwA7UJXNyoA;_ylu=X3oDMTBwMHMxbzJlBGNvbG8DZQRwb3MDNQRzZWMDc3IEdnRpZAM-/SIG=17dj8eq5j/EXP=1176472299/**http%3A//216.109.125.130/search/cache%3Fp=avila%2Buniversity%26ei=UTF-8%26fr=moz2%26u=www.collegesofdistinction.com/collegetemplates/default.asp%253Fcid%253D554%26w=avila%2Buniversity%26d=DL2M4_mdOdVT%26icp=1%26.intl=us

http://rds.yahoo.com/_ylt=A0geu_FrOR5GEbwA7kJXNyoA/SIG=1495b2p5q/EXP=1176472299/**http%3A//search.yahoo.com/search%3Fp=avila%2Buniversity%26ei=UTF-8%26fr=moz2%26vst=0%26vs=www.collegesofdistinction.com

http://rds.yahoo.com/_ylt=A0geu_FrOR5GEbwA70JXNyoA;_ylu=X3oDMTB2bWNrYzd0BGNvbG8DZQRsA1dTMQRwb3MDNgRzZWMDc3IEdnRpZAM-/SIG=12pfg4ri2/EXP=1176472299/**http%3A//schools.gradschools.com/graduate-schools/Avila-University.html

http://rds.yahoo.com/_ylt=A0geu_FrOR5GEbwA8EJXNyoA;_ylu=X3oDMTBwdm8xbDBiBGNvbG8DZQRwb3MDNgRzZWMDc3IEdnRpZAM-/SIG=19022mpdg/EXP=1176472299/**http%3A//216.109.125.130/search/cache%3Fp=avila%2Buniversity%26ei=UTF-8%26fr=moz2%26u=www.gradschools.com/bounce/mktgcollcontact.bounce%253Fhttp%3A//schools.gradschools.com/graduate-schools/Avila-University.html%26w=avila%2Buniversity%26d=RSbsfPmdOj3p%26icp=1%26.intl=us

http://rds.yahoo.com/_ylt=A0geu_FrOR5GEbwA8UJXNyoA/SIG=143p1n51c/EXP=1176472299/**http%3A//search.yahoo.com/search%3Fp=avila%2Buniversity%26ei=UTF-8%26fr=moz2%26vst=0%26vs=schools.gradschools.com

http://rds.yahoo.com/_ylt=A0geu_FrOR5GEbwA8kJXNyoA;_ylu=X3oDMTB2anFtOTBnBGNvbG8DZQRsA1dTMQRwb3MDNwRzZWMDc3IEdnRpZAM-/SIG=12tctgkhs/EXP=1176472299/**http%3A//www.collegeview.com/school/placementTracker.jsp%3FplacementId=1182

http://rds.yahoo.com/_ylt=A0geu_FrOR5GEbwA80JXNyoA;_ylu=X3oDMTBwYzVtbTc0BGNvbG8DZQRwb3MDNwRzZWMDc3IEdnRpZAM-/SIG=17bvvke9k/EXP=1176472299/**http%3A//216.109.125.130/search/cache%3Fp=avila%2Buniversity%26ei=UTF-8%26fr=moz2%26u=www.collegeview.com/school/placementTracker.jsp%253FplacementId%253D1182%26w=avila%2Buniversity%26d=UbcjCPmdOkTe%26icp=1%26.intl=us

http://rds.yahoo.com/_ylt=A0geu_FrOR5GEbwA9EJXNyoA/SIG=13vm6a2td/EXP=1176472299/**http%3A//search.yahoo.com/search%3Fp=avila%2Buniversity%26ei=UTF-8%26fr=moz2%26vst=0%26vs=www.collegeview.com

http://rds.yahoo.com/_ylt=A0geu_FrOR5GEbwA9UJXNyoA;_ylu=X3oDMTB2dWNjdTY4BGNvbG8DZQRsA1dTMQRwb3MDOARzZWMDc3IEdnRpZAM-/SIG=13kn3nftq/EXP=1176472299/**http%3A//www.careerbuilder.com/company/jobs/c/C8C1F06MG05WNQ2VHJS/Avila-University.aspx%3FIPath=CS

http://rds.yahoo.com/_ylt=A0geu_FrOR5GEbwA9kJXNyoA;_ylu=X3oDMTBwbnBydmMxBGNvbG8DZQRwb3MDOARzZWMDc3IEdnRpZAM-/SIG=18231us1g/EXP=1176472299/**http%3A//216.109.125.130/search/cache%3Fp=avila%2Buniversity%26ei=UTF-8%26fr=moz2%26u=www.careerbuilder.com/company/jobs/c/C8C1F06MG05WNQ2VHJS/Avila-University.aspx%253FIPath%253DCS%26w=avila%2Buniversity%26d=VuG2NvmdOl3D%26icp=1%26.intl=us

http://rds.yahoo.com/_ylt=A0geu_FrOR5GEbwA90JXNyoA/SIG=141b67rc4/EXP=1176472299/**http%3A//search.yahoo.com/search%3Fp=avila%2Buniversity%26ei=UTF-8%26fr=moz2%26vst=0%26vs=www.careerbuilder.com

http://rds.yahoo.com/_ylt=A0geu_FrOR5GEbwA.EJXNyoA;_ylu=X3oDMTB2Zmc2bnRtBGNvbG8DZQRsA1dTMQRwb3MDOQRzZWMDc3IEdnRpZAM-/SIG=11men9a6e/EXP=1176472299/**http%3A//en.wikipedia.org/wiki/Avila


http://rds.yahoo.com/_ylt=A0geu_FrOR5GEbwACENXNyoA;_ylu=X3oDMTB1OGZxamNnBGNvbG8DZQRwb3MDMQRzZWMDb3YtZWFzdAR2dGlkAw--/SIG=1gkcfk7et/EXP=1176472299/**http%3A//rc10.overture.com/d/sr/%3Fxargs=15KPjg151SkZamwrqqdbrPTOSFwl4axca59MtnDZl5HdRIoS5gWeV3aKDHn8VxW7064wnUyvuU%255FaYfJfL7nf2KGg2NQVqfSL3y3YnBzI4%252DN6r1b%252DYYirIoxersmINKl05Gb2vtQ%252DKo3%252DPIJtbvTCYI844Azh6Q%252D%255FVqxcay07ZPHbrFrQM7v0qFc5YC6aRagMrLLOsKTrZVf6%252DQhXfFfZwQ%252D%252DxakeylSyYTKC%255FQ4Bsa9VeHIC55v6zJfZELuLPny9uVOKWkwIhOLhrKsqEhq0fSgGjMnIseBj%252DD9YNpoggJS72tNzeU2VNw98GC07iCdYAy8gCfac62UzOmPwEUOQZnA%252DfkNEOPfWw99E%255FdfpVQIIqj%252DjXvDbCnPRA%252E%26yargs=www.Getcollegeinfo.com

http://rds.yahoo.com/_ylt=A0geu_FrOR5GEbwACUNXNyoA;_ylu=X3oDMTB1bTQ3MWhyBGNvbG8DZQRwb3MDMgRzZWMDb3YtZWFzdAR2dGlkAw--/SIG=1htqsa0iq/EXP=1176472299/**http%3A//rc10.overture.com/d/sr/%3Fxargs=15KPjg15FSnpamwr%252Doc7nNT%252DGAx1waxca58M1nB5JxGtRf5iMxXOd3bKHGms1xRPo2swPYy%255FqR%252DKAfL%255Fr%255Fm%255FuKGwuNTVCND7Kh0YjAz449M6uhDedy2L4twujpl4A%252DCDc3UlTxdNO8m%252D7acZf0Pn5P%255FplwlV6U%255FPJrwcu%252Dx%252DMceIjo5wN1%252D0GhcNhA%252D%255FF7jMrHLekITLpQDtqdlyaWBpVWmo94kL2UDg8TKSrX4m4MriiEUCYgrKnJYokXu7HwhI2Zb%255FWsyNQPLR3PpeQmtkfQnDzekM4qICvXiM5p1UF4e5vHcGeMy0966riO2v%255FbP400s3n%252DEZOGeCyoKxsnIBQ9YpPcPjqaZzBioXHCMIMXNcSm7HLmDbOQXHpjV2RC4te1PsYQsgDJ7wpe%26yargs=Avila.Search4CareerColleges.com

http://rds.yahoo.com/_ylt=A0geu_FrOR5GEbwACkNXNyoA;_ylu=X3oDMTB1OGVzYWVzBGNvbG8DZQRwb3MDMwRzZWMDb3YtZWFzdAR2dGlkAw--/SIG=1h5d1i9n2/EXP=1176472299/**http%3A//rc10.overture.com/d/sr/%3Fxargs=15KPjg15BSkZamwruvd7zKS%252DSBxV4axca58M9mBpF8H9Rf5iMxXOZ5ZqLFns1xRPo2swPWyvWX%252DqMSLPv%252Dkf6NGgqNQlGfSL3y2I7GxIw5M6rxb%252DYYirIuxu%255Fol4NGlE42di68e9K%252DnvidYdv4PHhL6PxbjhCY%255FvVvwMayx%252DMcEqyJiV945imFYt8SvPIkh8jHWpsPQrckfK2lpibgeYoRmNF1wN2UESETKV6k5W8I2F70Mm9ypqrTepELvbTvmI6ef7KpkYgYMhjC5LE9sVjDiz3EjcN1Zy%252DD9IMcjyI0e5HsIHmU21M5%252DfjSjOSKftEq72jwFqOESDuuPR4qMHVBZ6GGeBePeyJTp12RItFLed%255F%255Foi69FuDcSRUQIV4F7tW0LpcL4iz4%255Fg%252E%252E%26yargs=www.Avila-Education.com

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That Was The Past !

The FutureGoogle SearchNovember 2007

Future of Search Engine Optimization

GoogleUniversalSearchRelease November 2007

What is Internet Presence Management?

Execution of:•Research the Internet•Trademark & Brand Monitoring•Reputation Management•Press Release Distribution•Blog Marketing•Social Media Marketing•Content Syndication (RSS)•Podcasting•Vodcasting•Wikipedia

Internet Presence Management

SNAG IT

Home PageWebSite

Press ReleaseOptimization

Video/SyndicationOptimization

Blog Marketing Optimization

WidgetOptimization

Audio and Video PodcastingOptimization

Site SubmissionOptimization

Case Studies

Client 1

• Redesigned site 5 times in 6 years• Very low traffic volume• Redesigned the site making it SE compliant –

targeted keywords, optimized content, linkbuilding

• 250% increase in traffic in first 7 months

PR Web

• Distribution Network online and AP Wire• Newsworthy, not promotional• Great for increased exposure

• Referral traffic began showing up in Google Analytics – topix.net, prweb.com, emediawire.com

• 10% of traffic was coming from PR Web’s distribution network

Wikipedia

• Hard to get into, but very rewarding• 20% of referral traffic

Save the Internet

Watch the Video ? (3.59)

onlinemarketing ku 0907

Documents