BUILDING BETTER BRANDS

ONLINE STRATEGYSOCIAL MEDIA

> HOW TO MAKE THE MOST OF YOUR WEB 2.0 TOOLS TO BUILD YOURCUSTOMER BASE AND INCREASE REVENUE.

SEARCH ENGINE OPTIMISATION

> HOW TO UNCOVER THOSE TENS OF THOUSANDS OF DOLLARSWORTH OF BOTTOM-LINE BENEFITS YOUR BRANDING WASSUPPOSED TO DELIVER.

DDGONLINESTRATEGY

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1995 – 2007

From its earliest beginnings, DDG has journeyed– starting as Dzign Advertising, developing asolid client base, diversifying into webdevelopment, extending nationally (eveninternationally) and expanding (then contracting)to meet market and commercial needs.

Whatever the market demanded, we delivered …and evolved as we did so, learning equally fromour successes and mistakes.

We attracted diverse clients and talented,enthusiastic people to the team. And they stayed.We formulated work methodologies, businesssystems and collaborative processes thatsupport superior outcomes. Together wedeveloped the unique personality of DDG.

IN ESSENCE, WE LEARNT WHO WE ARE ANDWHAT WE CAN DO.

June 2008

DDG has come of age as a brand-buildingenterprise. We’re comfortable (but notcomplacent) about who we are. We’re confident(but not cocky) about what we do.

We take a longer view, valuing quality overquantity. Our clients are typically bigger, morefocused and more likely to enter into strategicpartnerships with us.

WE’RE NO LONGER FOLLOWING THE MARKET,WE’RE CREATING IT.

2009 and beyond

DDG will continue to evolve. But we will do soproactively, seeking opportunities to beinnovative with design, technologies, strategyand the way we do business. We will reward ourteam, keeping them skilled and motivated inorder to achieve the best results for our clients.

We have expanded our office and studio space inGeelong and have taken out an office in Sydneyto best meet the growing demands for ourservices there.

We will influence best practice as industrythought-leaders and be strategic in our ownright.

WE’RE READY.

Jonathan RobertsManaging Director and Co-Founder

ABOUT DDG

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From Wikipedia:“Social media are primarily Internet-based tools forsharing and discussing information among humanbeings. The term most often refers to activities thatintegrate technology, social interaction, and theconstruction of words, pictures, videos and audio.This interaction, and the manner in which informationis presented, depends on the varied perspectives and“building” of shared meaning among communities, aspeople share their stories and experiences”.

That is perhaps not so helpful, we think one of thebetter definitions comes from Antony Maynard of UKcompany iCrossing who described it as follows;

Social media is best understood as a group of newkinds of online media, which share most or all of thefollowing characteristics:

ParticipationSocial media encourages contributions and feedbackfrom everyone who is interested. It blurs the linebetween media and audience.

OpennessMost social media services are open to feedback andparticipation. they encourage voting, comments andthe sharing of information. There are rarely anybarriers to accessing and making use of content.Whether this be open to all or within specificallyconstructed communities, sharing is encouraged.

ConversationWhereas traditional media is about “broadcast”(content transmitted or distributed to an audience)social media is better seen as a two-wayconversation.

CommunitySocial media allows communities to form quickly andcommunicate effectively. Communities sharecommon interests, such as a love of photography, apolitical issue or a favourite tv show.

ConnectednessMost kinds of social media thrive on theirconnectedness, making use of links to othersites, resources and people.

Really what a lot of this boils down to is peoplehaving conversations on-line, and they are havingthese conversations whether or not you are listening.Social media can be best thought of as an opportunityto add value via these conversations. It requires ashift in thinking from a broadcast message ‘push’mentality to a dialogue driven ‘pull’ mentality wherebyparticipants seek out and pull our messages to them.

Basic formsThese are the current social media tools, and that isall they are - tools. It is by developing a clear strategyas to who you are trying to engage, and why, and withwhat outcome in mind, that these tools then becomeuseful.

Currently there are basically eight kinds of socialmedia (see below). This is a rapidly changing area sonew tools and uses of those tools will emerge overtime.

Social networksThese sites allow people to build personal web pagesand then connect with friends to share content andcommunication. The biggest social networks areMyspace, Facebook and Bebo. There is also theprofessional focused Social Network called LinkedIn.

BlogsPerhaps the best known form of social media, blogsare online journals, with entries appearing with themost recent first. The simplest way to think of blogsis that they are a style of webpage designed to beeasily and quickly updated by people with littleknowledge of how to build a website.

WHAT IS SOCIAL MEDIA?

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WikisThese websites allow people to add content to or editthe information on them, acting as a communaldocument or database. The best-known wiki isWikipedia, the online encyclopaedia which has over2 million english language articles.

Podcasts/vodcastsAudio and video files that are available bysubscription, through services like Apple iTunes.

ForumsAreas for online discussion, often around specifictopics and interests. Forums came about before theterm “social media” and are a powerful and popularelement of online communities.

Content communitiesCommunities which organise and share particularkinds of content. The most popular contentcommunities tend to form around photos (flickr),bookmarked links (del.icio.us) and videos (Youtube).

MicrobloggingSocial networking combined with bite-sized blogging,where small amounts of content (‘updates’) aredistributed online and through the mobile phonenetwork. Twitter is the clear leader in this field.

WebinarsOn-line real time seminars delivered lecture stylewith participants from around the globe. Ofteninclude visual elements as well as voice broadcast.Participants are able to ask questions usually via anInstant Message style service. Webinars are oftenrecorded and made available for distribution after theevent for those who cannot make it ‘live’.

Virtual worldsThe best known example of an alternate world wouldbe Second Life. Participants build an avatar torepresent themselves and then pretty much do asthey please in this 3D immersive world. Run byLinden Labs it has its own economy with its currency,the LInden Dollar, being tradeable for US dollars.There has already been a second life real worldmillionaire made form selling virtual real estate andgoods.

Whilst a lot of corporations initially rushed intoSecond Life as many have abandoned their presence,interestingly however it has become very popular andwell used by educational institutions for on-linelearning delivery.

Another popular example of virtual worlds are gamedriven environments such as World of Warcraft whichcurrently has 11 million subscribers paying a monthlyfee to do battle with Dragons etc.

WHY SHOULD WE CARE?

The world of broadcast media that we have beenliving in for the past 70 years is an aberration in thehistory of human communications. Only certaingroups have had access to the means of productionand distribution, and if you wanted access to theiraudience you had to pay....a lot.

Now, quite literally, anyone an be a publisherof content.

Anyone can choose to be ‘the media’.

Anyone can create ‘Channel You’.

What is going to matter now is the quality of yourcontent, are you adding value? Have you given apotential viewer/reader a reason to stick around? Orare you trying to stuff your marketing message downtheir throat?

Big companies with large budgets do not have amonopoly on good ideas, on content, in fact they can’tcompete with you if you are creating uniquecompelling content that is true to who you are andwhat you do. How can they? They’re not you.We are entering the era of Media Meritocracy wherethe size of your budget will not be important as thesize of your brain.

“Technology is shifting power away from the editors,the publishers, the establishment, the media elite.Now it’s the people who are taking control...”-Rupert Murdoch

McKinsey & Co estimate the two thirds of theeconomy is now influenced by personalrecommendations. It is Word of Mouth, the way wehave always communicated, on a grand scale.

A 2008 study from Universal McCann “When did westart trusting strangers? (How the internet turned usall into influencers)” found that, “We now trust astrangers recommendation as much as our closestfriends. We trust recommendations in social mediachannels more than paid-for communications”.

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The global study found that:> 73% of active online users have read a blog.> 45% have started their own blog.> 39% subscribe to an RSS feed.> 57%have joined a social network.> 55% have uploaded photos.> 83% have watched video clips

With an active user being defined as someone whouses the internet every day or every second day.

It is probably quite apparent from your own, or yourfamilies internet use just how pervasive these toolsnow are in our lives. The internet is a primary sourceof information and entertainment, it is where yourmembers will be, it is a chance for you to engagethem.

Finally a summary of the implications of Social Mediafrom Antony Maynard;

“if you think that there’s something oddly familiarabout descriptions of social media, it may be that yourecall some of the discussions in the 1990s aboutwhat the web would become and many of itsemerging manifestations are close to the idealisticimaginings from that time. A good way to think aboutsocial media is that all of this is actually just aboutbeing human beings. Sharing ideas, cooperating andcollaborating to create art, thinking and commerce,vigorous debate and discourse, finding people whomight be good friends, allies and lovers – it’s whatour species has built several civilisations on. That’swhy it is spreading so quickly, not because it’s greatshiny, whizzy new technology, but because it lets usbe ourselves – only more so and it is in the “more so”that the power of this revolution lies. People can findinformation, inspiration, like-minded people,communities and collaborators faster than everbefore. New ideas, services, business models andtechnologies emerge and evolve at dizzying speed insocial media.”

“Telling and selling is dead”- Jim Stengal, Chief Global Marketing Officer,Proctor & Gamble.

“We’re shifting ad dollars to digital media. This is theera of customer participation. The old model was‘informing, persuading, and reminding’, the newmodel is ‘demonstrating, involving and empowering.”- Mitch Mathews, Head of Marketing, MicrosoftCorporation.

Opportunities:

There are several aspects of Social Media to keepfront of mind when considering how it may be utilisedby an organisation.

Firstly, it is social, it encourages the sharing ofinformation, connection and participation. This isparticularly relevant to member based organsiationsas a potential avenue to add significant value tomembers.

Secondly, Social Media loves a niche. The morefocused the community around a particular topic orarea, the easier it is to come up with a contentpublishing strategy that provides value to thosemembers.

Any organisation wanting to provide value to itsmembers would benefit from a social media strategydesigned to foster a connection and sharing amongstits members. Although there may be a lot of valuableinformation available from a Company’s site, we needto ensure it does not appear to be one way and static.There is nothing wrong with this but it highlights apotential starting point to increase member value.

Social Media provides a feedback channel to identifyopportunities to continue adding value to themembership. In addition the opportunity to connectmembers with each other to share knowledge wouldadd significant value to the membership.

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A terrific example of a member based organisationutilising Social Media is CPA Australia.

From the CPA website:

“Education, training, technical support and advocacyare our core services for members. Staff and memberswork together with local and international bodies torepresent the views and concerns of the profession tofederal, state and territory governments and toregulators, industry, academia and the general public.”With member development a primary focus of theorganisation CPA currently has three full time staffwithin the knowledge exchange area running SocialMedia with a Team Leader.

The current President of CPA has his own Blog, one ofthe key elements with a blog is to present a face/voicerather than a bland corporate entity.

But he’s not alone - CPA currently has 4 separateblogs:

CPA Australia’s blogsCPA Australia has a number of blogs, which facilitatemember discussion around the latest issues and newsaffecting the accounting profession.Members are encouraged to join CPA Australia’sblogging community, by reading and posting commentson the following blogs:

President’s BlogCPA Australia president Richard Petty discusses avariety of issues, from climate change to his nominatedcharity.

The business of knowledge management blogContributing author and panel member of the CPA109 Knowledge Management segment Dr ChrisManning discusses strategy and performancemanagement.

Members’ Handbook blogMake sense of the latest standards and issues inaccounting and auditing.

CPA Congress blogKeep up-to-date with the latest news and informationfrom CPA Congress 2008.Interestingly on the congress blog you can see a postabout their experience of running a learning sessionwithin Second Life.http://cpacongress.wordpress.com

The Members Handbook blog is place for questionsand conversation around the handbook itself.

Good Practice Guide:

The guide has tools to allow people to comment onmost pages, leave suggestions, and makerecommendations for new resources.

CPA also runs a very substantial on-line learningcentre.

The great thing about CPA is that there is completesupport from the top of the organisation to explorethese areas to best determine what will help CPAachieve their mission.

They are very aware that to remain relevant anduseful to the members they must engage withwhatever tools are available to enhance the membersexperience of the organisation.

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WHAT NEXT?To determine what benefit a company could derivefrom Social Media are:

Research - Conduct research into the company’smembers use of media aiming to explore suchquestions as:> What types of content would increase siteusage/add value?

> Where is this content currently being accessed?> What are the issues currently faced in theindustry?

> What are the issues in day to day operations?> How comfortable are users getting thisinformation on-line as opposed to magazines?

> What type of content do they currently consumeon-line (video, audio, text)?

> Do they currently engage in any social mediaplatforms? If so what?

> What material is currently being sought out fordevelopment?

Strategy - Defining the objective of a company inapproaching social media and using the research asa foundation develop a content publishing strategyand implementation plan for a Social Mediacampaign. The strategy will also clearly outlineresources required and work with a company todefine a meaningful set of metrics to measureagainst.

Any suggestions as to what that may be would, at thisstage, only be speculation as the strategy must bederived from what the research uncovers.

The way in which we consume media is undergoing aseismic shift, no longer are people content to be toldwhat to watch and when, and established hierarchiesof information dissemination are being torn apart. Inits place is a Media Meritocracy where powerful toolsfor publishing and connecting are available to anyonewho wants to get involved. This provides outstandingopportunities for member based organisations toprovide even greater value for their membership baseby providing a centre of knowledge, sharing,participation and connection.

Social Media is the media form to allow theseorganisations to realise their goals and objectives toan even greater degree than they have in the past.

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KEYWORD RESEARCH

This research determines the terms or phrases thatpotential customers might enter into search enginesto find your products or services. It is important tounderstand the psychology of searchers, and thatdifferent terms and phrase combinations are entereddepending on which stage they are at in the buyingprocess. Are they researching, comparing or ready tobuy? Obviously, you want to attract the buyer!See examples over page.

We help you brainstorm a list of keywords on whichwe centre our keyword research. Using speciallydeveloped software products, we expand on your listand provide information about the competition forthose keywords, terms and phrases, within majorsearch engines such as Yahoo, MSN and Google.

There are over 5 billion pages on the web, so it’s easyto be “lost in the crowd” with generic terms such as“Lawyer” ”Doctor” or ”Florist”. We assess any highlycompetitive or generic search terms which should bemodified to drive more targeted traffic to your site.

This is a critical, initial step for Search EngineOptimisation, as your campaign will centre aroundthe keywords identified in this process. Our SEOConsultants have expert knowledge of SEO principlesand utilise these to help you establish a powerful listof keywords.

So you have a slick website with plenty ofvisual appeal, loads of information andfunctionality to impress. Now you can just sitback and wait for customers to find you on theweb, right?

Wrong! Unless your website is optimised for searchengine results, you will likely be outranked every time

by your competitors and discover that your website is

not generating the sales or interest you expected.

OUT-RANKING THE COMPETITION

Search Engine Optimisation (SEO) is the process ofelevating your website’s ranking amongst organic(unpaid) search results for the major search enginessuch as Google, Yahoo and MSN. It can dramaticallyimprove the volume of targeted traffic reaching yourwebsite. In fact, it’s the cyber equivalent of re-locatingyour business from the backblocks of town to theCBD.

When searching for services or products on the WorldWide Web, 90% of searchers don’t look further thanthe first three pages returned for their query. With350 million searches conducted every day, if you can’tbe found, then you’re missing out your share of theaction!

Search engines use complex algorithms to evaluateand rank websites content to provide the mostrelevant results to the searcher. As SEO specialists,we assess your site and provide recommendations toimprove its visibility in search engines, enabling yoursite and content to be found and indexed. Thattranslates to higher rankings in more search results… and accelerated traffic to your site!

DDG has extensive web experience, and ourunderstanding of the sophisticated techniques andprocess of SEO will have your website being noticedlike never before! With an ongoing Search EngineOptimisation campaign, we can show you how toincrease your website’s position in search engine

SEARCH ENGINE OPTIMISATIONOPTIMISING YOUR WEBSITE POTENTIAL

results, and monitor and assess strategies assistingin maintaining your position against your competitors.

SEO IN FOCUS

Search Engine Optimisation is a complex, highly-technical process based on a broad range of ever-changing parameters. To be effective, each elementof the process needs to be undertaken methodically,with meticulous attention to detail and by people withspecialist knowledge of SEO principles. Here weexplain the processes that combine to build SEOcapability for your campaign.

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WEBSITE ANALYSIS

DDG critically analyses your website to identify areasfor optimisation. We assess the structure / design ofyour site to determine if modifications are required tomake it more visible to search engines. This ensuresyour site is found and that its contents can benavigated and indexed by Search Engines, thusassisting to increase your rankings in their pages.

Content of copy on web pages is analysed at thisstage, identifying any areas where keywordoptimisation should be implemented.

We also analyse traffic trends to your site – whichsearch engines are referring you traffic and whatkeywords and phrases are being used by searchers tofind products / services you offer.

Keywords Who’s referring your traffic

Comprehensive website analysis

We investigate your current rankings in SearchEngine Results Pages for relevant search terms andbegin to identify who your competitors are.

As part of this analysis, the linking relationships ofyour website is examined and the effect of theserelationships on the positioning of your site on theWorld Wide Web.

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COMPETITION ANALYSIS

Do you really know who you’re up against on theInternet? In your street or your town, it’s easy to seewho your competitors are. The scale and nature ofthe Internet means identifying and evaluatingcompetition is much more complex.

We provide detailed analysis of your competitors’websites to determine why they have particularrankings in Search Engine Results Pages. Byidentifying how your competitors have optimised theirsite, we can better define a strategy to achieveoptimum results from your SEO campaign.

This thorough competition analysis takes in featuressuch as site design and structure, keywords targeted,website links and current rankings in Search EngineResults Pages.

You are provided with comprehensive reports on allfindings.

ON PAGE OPTIMISATION

By carefully customising the information on yourwebsite pages, DDG’s SEO Consultants position yoursite to maximise its visitation potential. Incorporatingkeywords, restructuring of pages and revising textualcontent, will all boost targeted visits from searchengines.

SITE RESTRUCTURE / REDESIGN

Modifications to structure and design areimplemented before on page optimisation isundertaken. This might be necessary if your websitewas developed using flash or a lot of Java script, orwas constructed when search engines used lesssophisticated technologies to return results. DDG’sexperienced team of Web Developers can assist youin this stage, integrating SEO principles to align withthe functional specifications required for your site.

KEYWORD PAGE OPTIMISATION

Your keywords and phrases have been determinedand now need to be mapped to your website contenton the appropriate pages. Many technical elementsmust be adhered to in order for keyword optimisationto be effective. These elements have been identifiedby your SEO consultant and are strategicallyimplemented throughout optimisation.

SEO COPYWRITING

To assist Search Engines in finding your website, yourcopy needs to be rich in your pre-determinedkeywords and phrases, particularly the copy on yourhome page. DDG’s professional copywritingcapabilities can be implemented to ensure this, andoptimised to target those visitors searching for yourproducts and services, and direct them to your site.

OFF PAGE FACTORS

Off page factors can affect the ranking of yourwebsite in the Search Engine Results Pages (SERPs).Building the external presence of your website byacquiring links and being listed in appropriatedirectories assists in achieving higher rankings.Gaining prominence in SERPs requires acomprehensive SEO campaign that combines on pageand off page optimisation.

LINK BUILDING

Link building contributes to the external profile of asite and reflects its relationship with the rest of theWorld Wide Web. External Links that point to yourwebsite are like votes, telling the search engines thatit is important. Appropriate links will position yourwebsite to attract visitors who fit your targetcustomer profile. A website with quality links pointingin its direction has an increased likelihood of beingindexed and returned in results pages of searchengines.

During the first phase of your SEO project, DDGassesses your existing links and acquires new linkson your behalf. These are incorporated into youroptimised site before submission to search enginedirectories. All links require your approval prior tobeing requested by DDG.

DIRECTORY SUBMISSIONS

Submitting your optimised website to directoriesassists to further accelerate traffic in your site’sdirection. Not only does this provide further linkspointing to your site, but also profiles your servicesand directs searchers to your site.

DDG conduct research to determine suitable paid andunpaid directories to target for submission. With yourapproval, we will then proceed with submitting yourwebsite to leverage the best possible exposure.

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ONGOING

If DDG is selected to manage the link building aspectof your SEO campaign, a continued drive for links isactioned during your 3 month monitoring period. Inaddition, our SEO Consultants will conductmaintenance for your existing links, ensuring thevalidity of each and updating as necessary.

DDG continue to proactively research and determinesuitable paid and unpaid directories for increasingyour website’s external presence. We continue tosubmit your site on a regular basis throughout thisstage to ensure indexing of updated and modifiedcontent.

Ranking in SERP’s

Which search terms are generating the most traffic?

MONITOR / ASSESS / REFINE

After your optimised site has been submitted, yourSEO Consultant monitors the campaign for a threemonth period. You are provided with regular updatesvia phone and email, discussing the campaign’sprogress. Update reports contain website trafficstatistics, current SERPs rankings, competitorrankings, current linking relationships and directorylistings.

Your SEO Consultant will work with you to analysethese reports and assess how your websiteperformance has improved as a result of your SEOcampaign. The findings will determine how youdecide to proceed – whether further refinements orenhancements are indicated or simply continuedmonitoring to evaluate success.

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BEST PRACTICE SEO

Your DDG SEO Consultants are committed to ethicalpractice and will optimise your website for searchengines using only best practice and acceptedmethodology.

Search Engine algorithms are constantly modified toensure that results returned to searchers are freefrom manipulation, and are the most relevant to theirsearch query. Search engine operators can and doapply penalties and punishments for unethical SEOpractices. For example, Google recently removedBMW Germany and Ricoh Germany from their SearchEngine Results Pages. Both organisations hadimplemented similar search engine optimisationtechniques in breach of Google’s Webmaster QualityGuidelines for SEO.

Abiding by the rules is really playing the game fairly –it maintains your website’s relationship with thesearch engines and ensures you do not attract anydisadvantage or penalty.

What Google was told by BMWit was returning to the searcher

What was actually returned

PAY PER CLICK VS SEO

There is a common belief that the only way toincrease targeted traffic to your website, is toimplement a Pay Per Click facet in your SEOcampaign. Search Engine Optimisation is the mostcost effective long-term strategy for increasingrankings in search engines. True, a paid listing doesassist in ranking high for those competitive searches,however, the more traffic you achieve, the more youpay.

If you would like to incorporate Pay Per Click intoyour SEO campaign, or just learn a little more aboutit, please contact DDG on (03) 5226 9600 or visit ourwebsite www.dzign.com.au.

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2.0 OFF-PAGE OPTIMISATION

2.1 Links> Assessment of current inbound and outboundlinks (quality & quantity)

> Link building and exchange: recommendation andexecution of additional links x 25 links *

> Assessment of “anchor text” linking to yoursite x 25 links *

> Usage/implementation of text links> “DDG Exclusive Link Network” inclusion andparticipation

2.2 Submission> Search engine submission (or index verification forestablished sites) to Google, Yahoo!, and MSN

> Search engine research and recommendation foradditional submissions (POA)

> Directory analysis, recommendations andsubmission to 10 free directories * (additionalcosts apply to some directories)

> Google maps submission

2.3 Social networking> Research for beneficial forums, chatrooms, andsocial networking sites

> Registration of business presence on chosensocial networking sites e.g. MySpace, LinkedIn,FaceBook, Flixter, and similar x 2 sites *

> Registration with/without participation on chosenforums, chatrooms, and similar (additional cost)

2.4 Articles, Newsletters & E-zines> Provision of researched, relevant, keyword-richarticles, newsletters and e-zines 1000-1200 words

> Submission to article directories for syndication

2.5 Blogs> Set up of weblog using programs such asWordPress or Blogger

> Keyword-rich entries (1-10 per day) approx.300 words

1.0 ON-PAGE OPTIMISATION

1.1 Structure> Creation/ editing of sitemap.xml file> Creation/ editing of robots.txt file> Implementation of web analytics program> Evaluation of site home page layout

1.2 Keywords & Content> Content evaluation of entire site> Keyword review and analysis x 10 words*> Keyword research andrecommendations x 10 words*

> Location of niche market keyword phrase> URL and filename optimisation> Optimisation of titles, metadata and headingtags x 5 pages *

> SEO of content x 1 page*

* additional charge

The process of search engine marketing (SEM)can be broken down into several categories.Each plays an integral part in the success ofthe project. As every business has differentrequirements, we customise all our packagesindividually, according to your needs. Resultsare expected within 90-180 days of projectcompletion.

SEARCH ENGINE MARKETING (SEM) OPTIONSINCORPORATING SEARCH ENGINE OPTIMISATION (SEO) & PAY-PER-CLICK

(PPC) CAMPAIGN MANAGEMENT

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2.6 Online PR> Production of keyword-rich newsworthy articlesfor submission to news media 250-500 words

> Submission of such articles to news media

2.7 Asset Optimisation (POA)> Optimisation of all other files apart from HTMLfiles. These include (but are not limited to) picture,document, spreadsheet, presentation, and video(e.g. .pdf, .avi etc…)

3.0 ONLINE MARKETING

3.1 Net Presence> Locations of online reference to your business(SERPs, directories, links,forums/chatrooms/social networking sites)

3.2 Competition> Location of online competition> Analysis of competitors’ sites, ranking &traffic per 5*

3.3 Pay-Per-Click (PPC) Advertising Campaigns> Location of niche market> Creation of compelling PPC text advertisement> Research & application of keywords x 5 words *> Campaign management to maintain page 1 listing> Monthly results report & click-through data (rate,cost, visitor demographics)

* additional charge

4.0 REPORTS & RECOMMENDATIONS

> Comprehensive, clear, and concise reportsincluding graphs/charts as appropriate areproduced for all the above. Presentations detailingfindings and outlining recommendations areconducted at the end of a 3-month period.

* Please note: this is a compulsory component ofany package

5.0 PERFORMANCE & MONITORING

Available on a quarterly basis per year, variousaspects of the site’s performance can be tracked,tuned, and/or monitored:

> Customer/visitor traffic> Backlinks> Link building (min. 50 per month)> Search Engine Results Position (SERP) &Page Rank

> Keyword performance> Presentation of report of findings andrecommendations

For more information about DDG’s SEO products and services or to request a complimentaryconsultation, please contact DDG on (03) 5226 9600 or visit our website www.dzign.com.au

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Other ServicesEvent Management | Promotional Marketing | Public Relations / Community Engagement | Media Buying | Project Management & AccountManagement | Print & Production Management | Illustrations | Copywriting | Proof Reading | Editing | Social Networks | Photography | OnlineFilm Production

Corporate Identity:(Branding, Stationery and Signage)A company's corporate identity is an integral component of its communication with the world. Incompetitive markets, it is always companies with a strong, consistent and unified visual image whichattract and retain their customers.

Publications:(Annual Reports, Catalogues, Company Profiles)Successful publications invite readership. This is achieved when the designer listens, understands themarket and the client's needs, and integrates graphics, text and layout in a way which appealsspecifically to the target audience.

Environmental Design:(Signage, Exhibitions, Reception Areas)Every aspect of the business environment sends a message to existing and potential clients, and staff.Environmental design integrates architecture and visual communication to reinforce your unique brandposition.

Packaging and Promotion:(Packaging, POS, Labels)Your packaging and promotional materials are a medium where you make an immediate impact on yourpresent and future customers. Innovative use of this valuable space is the key to creating a successful,lasting and appealing impression.

Web Development:(Internet, Intranet, Extranet & CMS)Imagine unlocking the potential of your website, creating a powerful, integrated online version of yourcurrent business that takes advantage of new technologies. Your website should be highly functional,accessible and nothing short of outstanding! Our custom developed, easy to use and world class ContentManagement System (CMS) will keep your online information current, relevant and dynamic.

Custom Web ApplicationsSolutions can be custom built to meet your specific requirementsCustom built solutions typically involve building software applications that model your unique businessprocesses, and integrating these with our existing modules, and your other internal IT systems. DDG hasdelivered custom built solutions from around $10,000 to in excess of $200,000.

Search Engine Optimisation (SEO)SEO is the process of elevating your website's ranking amongst organic (unpaid) search results for themajor search engines. It can improve the volume of targeted traffic reaching your website. With anongoing SEO campaign you can increase your website's position in search engine results, and monitorand assess strategies assisting in maintaining your position against your competitors to speeddevelopment times and reduce costs.

Online Video ContentGo back a few years and the idea of delivering video via your website seemed costly and frankly a prettypoor experience for the end user. Now in 2008, delivery of high quality video to increase viewerengagement and help tell your story is a normal part of the web experience. Whilst we have YouTube tothank for normalising video viewing on the web, there is a whole lot more now being done with videoonline.

WHAT DO WE DO?

DDG OFFERS A FULLY INTEGRATED APPROACH TO BRAND MANAGEMENT

AND MARKETING COMMUNICATION NEEDS THROUGH THE PROVISION OF

THE FOLLOWING SERVICES.

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Mercy Health

NationalOffice

Richard Duerden

Strategic Sales Director

DZIGN DIEZEL GROUP: BRAND COMMUNICATORS EST 199568 - 72 YORK STREET, SOUTH MELBOURNE VIC 3205 P. 03 9682 9388NATIONAL DESIGN STUDIO LEVEL 3, 115 MYERS STREET, GEELONG VIC 3220 P. 03 5226 9600LEVEL 29, CHIFLEY TOWER, 2 CHIFLEY SQUARE, SYDNEY NSW 2000 P. 02 9238 4292www.dzign.com.au

WHO ARE OUR CUSTOMERS?

SOME OF OUR CLIENT PARTNERS ARE:

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