Online & Social Strategywith Patrick Blampied

What we’re covering:• Technical innovation and the evolution of human

communication • The context of online & social – Why do it?• Choosing Platforms• What works well – Content and Strategy• Common Traps• A live demo of tooling up with a digital arsenal• Some technical terms - Hashtags, @ symbols and

walled gardens• Open question time

Technical innovation and the evolution of human

communication

The context of online & social Why do it?

If I was starting my own media empire, I would do it to...

EducateActivateEntertain

InformCreate change

Gain power & influenceMake money

Fundamentally - Why are you building an audience?

Choosing Platforms

Website/blog vs. Walled gardenFacebook

TwitterGoogle+Youtube

InstagramOthers?

What content works well

• Pictures - 50% more engagement• Writing your articles• Sharing other peoples articles and

content• Timely content• Questions and polls• Evergreen Content

What strategies work well

• Content commitment plan• Sell your content - Why would I read this? The

two second test• Balance• When are your fans are online?• Feedback from data• Mobile app - Talk on the go• Sign off if multiple voices• Schedule posts• Know your demographic

Common Traps

• The same rules apply as any other broadcast medium

• Shouting• Talking AT your audience• Syndication• Out of date info• Not replying to messages and comments• Replying slowly• Not using the account at all• Losing your password

Master email account and distributed password management

Live demo: Tooling up with a digital arsenal

Website/BlogMailchimp

Facebook PageTwitter

Youtube

Twitter Guide Bookhttp://mashable.com/guidebook/twitter/

Facebook Guide Bookhttp://mashable.com/guidebook/facebook/

Questions?