1. Online Privacy A Customers Perspective

2. 2 Source: https://www.youtube.com/watch?v=vVTKHI5ovyc

3. In the last 7 years 3

4. 4 Source: http://www.slideshare.net/kumar641/presentation-to-tp-forum-sep-2007

5. 3 lessons Privacy is in the details- how do you deal with exceptions and false positives? Institutionalise privacy protection In a high-trust environment, the more you speak about privacy protection, the more nervous people get about privacy 5

6. But trust is rapidly eroding 6

7. And is actually worse in reality 7 Source: http://www.theguardian.com/world/interactive/2013/jul/31/nsa-xkeyscore-program-full-presentation

8. Pervasive, ubiquitous surveillance 8 Source: http://www.theguardian.com/world/interactive/2013/jul/31/nsa-xkeyscore-program-full-presentation

9. Pervasive, ubiquitous surveillance 9

10. Conspiracy theories natural 10 Source: http://www.nbr.co.nz/article/dictators-guide-internet-how-balkanize-dirty-web-ck-143819 The Dictators Guide to the Internet: How to Balkanize the Dirty Web Ian Apperley in the National Business Review

11. Major online service providers also under scrutiny 11 Source: http://www.metafilter.com/95152/Userdriven-discontent#3256046

12. 12 Source: http://www.ideachampions.com/weblogs/archives/2010/06/the_value_of_co_1.shtml

13. Mandatory notifications? 13 For major security breaches, a good idea but...

14. 14 1. Anonymity online is a myth

15. 15 2. Take sensible steps Source: http://mashable.com/2013/04/30/facebook-graph-search-privacy-infographic/ But accept people are human and very poor at risk evaluation Excellent read: http://www.schneier.com/essay-155.html

16. 16 3. Consider if you are willing to pay for privacy. Professionals and businesses should consider confidentiality and legal risks. Source: http://paranoia.dubfire.net/2011/11/two-honest-google-employees-our.html

17. 17 So, what am I doing? Source: http://romanticactoftheday.blogspot.co.nz/2012/09/your-gold-plated-word.html

18. 1. Talking about the issues 18 Source: http://internetganesha.wordpress.com/

19. 2. Becoming a cypherpunk 19 An activist advocating widespread use of strong cryptography as a route to social and political change Source: http://en.wikipedia.org/wiki/Cypherpunk Source: http://goldenageofgaia.com/2010/12/cypherpunk-the-origin-of-wikileaks/

20. 20 1x 1x 1 million x

21. Customers perspective 21 Dont be a low hanging victim Send sealed letter, not postcard

22. Crypto for the masses Perceived need It has to just work No compromise in functionality Real security requires end-to-end encryption 22

23. 23 Whats next? Source: http://my-squidoo-lens.blogspot.co.nz/2010/10/animal-psychology.html

24. Inspiration from the Bitcoin system Decentralised ledgers connected by crypto- enforced contracts Peer-to-peer, irreversible transactions 51% agreement = truth Very low costs, global scale 24

25. Takeaways Design systems and processes for a low or zero trust environment. Customers can take more responsibility and actions to protect their privacy. Cryptography is expected to be increasingly used online routinely, just like drawing curtains in the Panopticon. 25

26. Questions / comments Vikram Kumar CEO, Mega Ltd. Email: vikram@mega.co.nz Twitter: @vikram_nz 26