Online Marketing Terms every Entrepreneur shouldbe aware of – 1

Small business entrepreneurs are all busy strategizing providing the best customer service to be on the top and get undivided customer loyalty. However, now with digital world posing great opportunities and at the same time great challenges, it is important the they are well versed with some of the very basic but still very important terms that could mark a big difference to your online business and growth.

Let us try to understand about what and why of those terms that will improve your marketing efforts and increase traffic.

Online Presence

Your online presence is not only your website, but it should be everywhere people can search for your business information. Your website has to be listed on the prominent search engines and various other social media platforms so that the customers can get all the relevant information they are looking for.

Call to action/CTA

If you do not have a clear or an enticing call-to-action message on your website, no strategy, no offer would be fruitful. Even the placement holds importance. It should lure the customer to proceed and make a purchase.

Remarketing

Remarketing is a technique wherein you interact with those customers who had come to your website, showed interest but did not make any purchase. You can target such customers through email marketing, SMS etc. you can even retarget your existing customers asking for referrals in exchange of attractive offers and discounts.

Referrals

Referrals as we discussed above are new customers that have come to your website after reading or hearing something good about you. It is a marketing technique that helps you make more customers.