online marketing in 40 hours a week
TRANSCRIPT
CASE Indiana Fall Conference 2011
Cassie DullPark Tudor School
@cassdull#caseindiana
Online Marketing in 1 Hour a Week
Cassie DullPark Tudor School
@cassdull#caseindiana
40 Hours a Week
Is this possible? Internet Marketing in 90 Minutes a Week
18 Minutes a Day to Social Media Time Management
The 1 Hour a Week Social Media Plan
From 24/7 to 9-5
CASE Social Media Survey
CASE Social Media Survey To learn how institutions are using, managing and
measuring social media
Most institutions have centralized office responsible for SM
No. 1 barrier to success: Lack of staffing and resources
Plan to expand SM, but no plan to hire staff
Want more resources, but don’t want to give up control
Online Marketing in 40 Hours a Week
Your Time Is Valuable – Don’t Waste It!
Prioritize What’s ImportantWork Smarter With Tools
Don’t Waste Your Time 90-9-1 Rule for Audience Engagement
90% lurkers 9% intermittent contributors 1% heavy contributors
90% of your communication should be geared toward engaging that 10% of your audience who contributes
Don’t Waste Your Time Get others to share your stories for you
Media students, Student newspaper Teachers with digital cameras Parents reporting sports scores on Twitter
Don’t Waste Your Money
Prioritize What’s Important Fits with Your Goals
Communications Goals Department Goals School/College/University Overall Goals
Prioritize What’s Important Use Website Analytics
Hard evidence to back up whether something is worth sinking your time and money into
Use Social Analytics Facebook Insights YouTube Insights
Tools to Work Smarter Automation
Social Monitoring
Analytics
And More!
HootSuite
If This Then That - ifttt.com
If This Then That - ifttt.com
Buffer – bufferapp.com
Bitly – bitly.com
Social Mention
Hyper Alerts – hyperalerts.no
Hubspot Graders – grader.com
WebTrends Analytics
If all else fails…
Summary Don’t waste your time on lurkers
Save time by getting others to do your work
Save money by doing things yourself
Don’t pursue projects that don’t fit with your goals
Use analytics to decide what’s worthwhile
Use tools to work smarter
