online marketing - different traffic sources
TRANSCRIPT
Prepared by: Deelip Kumar
Online Marketing
Drive traffic through different sources.
Prepared by: Deelip Kumar
Different Traffic Sources:
1. SEO2. PPC3. Banner Advertising4. Newsletters5. Viral Marketing6. Email Marketing7. Affiliate Marketing
Prepared by: Deelip Kumar
Traffic through SEO:
In July 2007 UK web users clicked on over 1.3bn search results, which equates to 29,000 every minute. [Source: Nielsen/NetRatings, September 2007] Sectors receiving the most click-throughs from
UK searches: July 2007:
Prepared by: Deelip Kumar
Share of UK clickthroughs by search engine, July 2007:
Google 79.6%
Yahoo! 7.5%
AOL 5.5%
MSN/WL 2.7%
Ask.com 2.1%
Other2.7%
According to stats UK Online population is around 30 million.
Prepared by: Deelip Kumar
Different Traffic Sources under SEO:
Search EnginesSocial networking websitesLocal vertical Search SitesRSS, Podcast, Online PRBlogs, ArticlesImage Search
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Social Networking websites:
Social media sites accounted for half of the top 10 fastest-growing internet brands for July 2006.
More than half of the UK’s 16-24 year olds are using social networking sites such as MySpace and Bebo at least once a week, as young people turn their back on television, radio and newspapers in favour of online communities.
Top five social networking sites amongst UK mobile social networkers. [Source: Telephia Audience Metrics Report, UK, October 2006] MySpace 21% Windows Live Spaces (includes MSN Spaces) 19% YouTube 9% Bebo 9% HI5 7%
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Search Engines: How to drive maximum traffic
Major Search Engines and their Market ShareS. No. Search Engine Market Share (%)
1 Google 77%
2 Yahoo 8%
3 MSN (WL) 6%
4 Ask.com 5%
Just four in ten searchers click the first listing in a search result. (25%) Position two tended to receive about 16% of clicksPosition three received about 10%Positions four, five and six all received around 5% or 6% of clicks.
Total 57+5=62% traffic came from first page only.
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Local Vertical Search Sites:
Top 5 Local Vertical Search Sites Based on Market Share of UK Visits
Yell.com captured 64% of visits to Local Vertical Search sites in September 2005. The site is more than ten times larger than its nearest competitor, Local.co.uk, based on share of visits within the custom category.
Prepared by: Deelip Kumar
RSS, Podcast and Online PR
6.6% of the UK online population use RSS Around 8% of the online population, over 3
million people, have downloaded a podcast with a further 11 million people planning to do so in the future.
PR:46% said their awareness of brands increases if they see information about them online, with 35% more likely to visit a company's website if they have read about it online.
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Blogs, Articles
9.2% of the UK online population have created a blog and 30.8% have read a blog.
About 175,000 new weblogs were created every day in the last three years - the equivalent of two every second. It also helps in your organic listings.
Prepared by: Deelip Kumar
Image Search:
Image Vertical Search Engines, Based on Market Share of UK Visits
Prepared by: Deelip Kumar
Thank You!
My Blog: http://deelip.blogspot.com