online lifelong learning and career training -extend · pdf fileonline lifelong learning and...
TRANSCRIPT
![Page 1: Online Lifelong Learning and Career Training -Extend · PDF fileOnline Lifelong Learning and Career Training-Extend Your Reach-Takeaways •Benefits of Online Courses ... • PMP Certification](https://reader031.vdocuments.mx/reader031/viewer/2022022505/5abdc14d7f8b9aa15e8bf4db/html5/thumbnails/1.jpg)
Online Lifelong Learning and Career Training
-Extend Your Reach-
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Takeaways
• Benefits of Online Courses
• Effective Marketing
• Get Creative with your Online Courses
• Working with 3rd Party Funding Sources
• Serve Community and Make Money
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Fundamental Strategies
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Market Trends
• Continued increased acceptance of online
learning
• Broadband penetration tops 85% of US
Households with Internet access
• Aging workforce and shortage of skilled workers
• Increased need and focus on re-training & re-
tooling
• Facilities and teacher resource constraints
• New generation of tech-savvy learners
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Online Courses
Gateway to Traditional Matriculation
Almost 35% of your students will want to
follow up with on-campus services by…
• enrolling in a more advanced follow-up
course on campus
• earning an on-campus certificate program
• earning a college degree
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Online Courses
Meeting Unique Needs
Reasons your students enjoy taking online courses
• More convenient
• Fit better into schedule
• Cannot attend courses on campus
• Learn faster online than in a classroom
• There is no course comparable to this one on campus
• Prefer the anonymity of an online course
• Online course more affordable
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Education To Go (ed2go)
• ed2go has served nearly 2 million students
since 1997 – over 20,000 per month
• Partner with over 1,900 colleges, universities
and other training providers
• Earning potentials are unlimited – partners earn
about half a million dollars per month in revenue
collectively
• Acquired Gatlin Education in 2008
• Part of Cengage Learning
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Two Product Offerings
Online Courses:
• Comprehensive Online Course in a
convenient six-week format
• Expert Instructors lead each course
• Engaging student discussion areas
• New sessions starting monthly
• Confirmation of Completion awarded
with passing score
Online Career Training Programs:
• Learn in-demand skills recognized by
employers
• Start anytime – work at your own pace –
complete in 3 to 6 months
• Textbooks and learning materials are
included
• Support offered via phone, email, or live chat
7 days a week
• Expert instructor assistance provided
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Why Online Courses?
• Turnkey
• Millions of dollars spent on fresh and
relevant content
• Fill gaps in your own catalog
• Convenient option for your students
• and the list goes on…
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Complete Turnkey Enterprise Solution
• Integrated offering
• Development and production
• Hosting and distribution
• Delivery, administration and management reporting
Overview:
• Six-week duration; 24 hours of instruction
• Uniquely comprehensive and consistent design
• Engaging; conversational style, applied learning
• Highly interactive; lively discussion areas
• Affordable Selection of over 300 courses
• Sessions begin every month
Online Courses
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A Revenue-generating Opportunity
Online Courses
Partner sets the retail price
Partner promotes courses; catalog, brochures, ads, etc.
Partner pays wholesale price when students enroll
ed2go delivers / manages / supports the courses
Partner has expanded offerings with a new revenue stream
Retail $100
– Wholesale $ 60
NET PROFIT$ 40 (x 100’s of monthly enrollments)
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Most Popular Courses:• Creating Web Pages
• Speed Spanish
• Accounting Fundamentals
• Microsoft Excel
• A to Z Grant Writing
• Grammar Refresher
• Secrets of Better Photography
• Dreamweaver
• Introduction to PHP and MySQL
• Medical Coding
Online Courses
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Overview:
Typically between 40 and 400 contact hours of training
Open enrollment & self-paced; students can start any day of the year & work at their own pace
Each student paired with expert facilitator for one-on-one interaction
All required materials (textbooks, software) sent directly to each student upon registration
Average program retails for $2,000
End result – student trained for new job, industry credentials, and/or national certification
Program Components:
Required reading assignments
Online lectures - flash-based, interactive web-content
Assessments:
Discussion forums
Chat, scheduled hours
Industry specific projects
Externships
Career Training Programs
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A Revenue-generating Opportunity
Career Training Programs
Partner promotes courses; catalog, brochures, ads, etc.
Partner pays wholesale price when participants enroll or simply receives a check for their share
ed2go delivers / manages / supports the courses
Partner has expanded offerings and a new revenue stream
Typical Retail Price $1795
– Wholesale Partner Cost $1495
NET PROFIT $ 300 (each enrollment)
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•Principles of Green Buildings
•Performing Comprehensive Building
Assessments
•Certified Indoor Air Quality Manager (CIAQM)
•Certified Indoor Environmentalist (CIE)
•Certified Green Supply Chain Professional
•Senior Certified Sustainability Professional
Most Popular Programs:
Career Training Programs
New! Sustainable Energy and Going Green
•Pharmacy Technician
•Medical Transcription
•Project Management
•Paralegal
•Six Sigma
•Medical Coding & Billing
•Bookkeeping
•Veterinary Assistant
•A+ Certification
•HVAC
•Freight Broker Training
•Cisco CCNA
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How Partners See Success With ed2go
• Feature pages in print catalog
• Integrate key titles within print
• Easy to find on partner web site
• Offer majority of titles
• Submit for Workforce $$$
• Market to key demographics – Teachers,
Healthcare
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Web Marketing
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Web Marketing
• Showcase something on the home page –
or as close as possible
• Clear Links – Online Courses or Non-
Credit Online Courses
• Create a Shopping Cart – Lumens
• Embedded Site – Cal Poly SLO
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Web Marketing - Lumens
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Web Marketing – Embedded Site
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Web Marketing – Embedded Site
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Print Marketing
• Total Catalog Sales are forecasted to be
$177.9 billion in 2010
• 11.5% growth annually – 2000-2004
• 7% growth annually – 2006-2010
• Mailboxes are crowded but the method
still works
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Marketing
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Print Marketing
Seasonal 1 Page Catalog Template
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Print Marketing
Lots of Free Print Collateral at your Admin Center
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Print Marketing
Integrated Print Marketing
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Print Marketing
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Print Marketing
Career Training Program Marketing
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Print Marketing
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Alternative Strategies
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Bundling
A little bit of this and a little bit of that…
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Career Training Program & Online Courses
Bundle
• Administrative Dental Assistant
• Computer Skills for the Workplace
• Grammar Refresher
• Spanish I, II, III (Depending on Area)
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More Career Training Program & Online
Courses Bundles
• Graphic Design
• Introduction to Photoshop
• Digital Photography
• Paralegal
• Computer Skills for the Workplace
• Keyboarding
• Introduction to Microsoft Word 2007
• And many others…
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Online Courses Bundle
Certificate in Leadership
• Interpersonal Communication
• Keys to Effective Communication
• Fundamentals of Supervision and Management I
• Fundamentals of Supervision and Management II
• Building Teams That Work
• Leadership
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Other Online Courses Bundles
• Certificate in Sales Management
• Professional Sales Skills
• Effective Selling
• Principles of Sales Management
• Certificate in Databases and Programming
• Introduction to Database Development
• Creating User Requirements Documents
• Introduction to SQL
• Introduction to Oracle
• Introduction to C++ Programming
• Introduction to Perl Programming
• Introduction to Visual Basic 2005
• Introduction to Crystal Reports 10
• Introduction to C# Programming
• Intermediate Visual Basic 2005
• And many more…
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Bundling - Marketing
ed2go Courses Packaged to Create a Certificate Program
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Bundling - Marketing
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Hybrids
Part Online Experience
Part Classroom Experience
All Inspiring
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Hybrids
Volunteer State Community College
• Medical Billing and Coding w/ Medical
Terminology – Cohort Style
• On ground components required for WIA
funding
• 6 monthly meetings – various topics
• 86% Completion Rate
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Military Funding
MyCAA
Tuition Assistance
AeX – Academic Explorer Website
GI Bill
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What is MyCAA?
• Department of Defense funded program
• Eligible military spouses - $6,000 of
Financial Assistance
• Education, training, licenses, certificates
and degrees leading to employment in
Portable Career Fields
• All ed2go Online Courses and Career
Training Programs are a fit for MyCAA
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What is Tuition Assistance?
• Department of Defense Funded Program
• Available for active duty military (all branches)
• Military Student must go through an internal
approval process
• Military Student provides voucher for enrollment
• Most Career Training Programs are a fit for this
funding program
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What is AeX – Academic Explorer?
• Academic Portal for the Marine Corps
• Work with Haywood Gordon to get
account – add your Career Training
Programs to the catalog
• Great way to share your brand and your
catalog with the Marine Corps
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AeX – Academic eXplorerwww.MCAeX.net
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Specific search
capabilities
Course previews
Available certificate
programs
AeX Site Screen Shot
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GI Bill – How can we benefit?
• Veterans Affairs Funded Program
• School submit desired programs to state approving agency for Veterans Benefits
• Work with campus Veterans Affairs Certifying Official (VACO)
• VACO will be available if your school is GI Bill approved for credit programs
• ed2go can help provide assistance
• Possible but very difficult to accomplish
• If approved - lots of opportunity
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GI Bill in Action!
• Excelsior College – GI Bill Approved
• GI Bill Referral Program
• Send your GI Bill Approved Students to
Excelsior – receive a finder’s fee
• Still in developmental stage
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Information Assistance – Admin Website
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ed2go - Military Contacts
• Admissions
– Phone for students: 1-877-221-5151
– Email for students: [email protected]
• Subject line: Military/Subject
• GES Military
– Email for students: [email protected]
– Email for partners: [email protected]
– Phone for partners: 1-866-441-5454
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Government Funding
Follow the Money
Serve your Community
Count the Money
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Government Funding
Workforce Investment Board Connections
Career Training Programs
• General WIA one-off enrollments
• ARRA Grants and other grants
ed2go Online Courses
• Bundle courses for WIA money – ETPL
Approval
• Job Readiness Training
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You and your WIB – It’s a love affair!
WIB
You
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You and your WIB – It’s a love affair!
You
WIB
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What is a WIB?
• California is divided up into 49 workforce regions
• These regions are Workforce Investment Boards (WIBs)– WIBs are usually made up of one or more counties
• Each WIB manages its own portion of the WIA funding– Approves training providers
– Sets funding caps for participants
– Operates the One-Stop centers
– Determines demand occupations in the area
– Provides resources and services
– Identifies local workforce issues and creates practical solutions
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Find Your Local WIB…
• http://www.edd.ca.gov/Jobs_and_Training
/LWIA_Listing.htm (or call me to find out)
• Locate the WIB closest to your school
• Connect with them and share the good
news…
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ed2go Online Courses & Career Training Programs
address workforce development needs in a few ways
Pre-employment and
Basic Workplace Skills
.
Incumbent Worker Training
and Re-training
Certification Prep
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WIA and Career Training Programs
• Many courses are ready for WIA approval
• Approach your WIB
• Submit courses for ETPL (Eligible
Training Provider List) approval
• Jennifer Lamkin – Manager of
Government Sales - can assist you
• Enjoy New Leads Regularly
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Grants and Career Training Programs
• SDSU - $400,000 ARRA Grant for
Medical Courses (1/2 of funds on ed2go)
• Modesto Junior College - $1,000,000
ARRA Grant – Exploring Best Uses
• Pathways out of Poverty Grant – Awarded
to Los Angeles Community College
District (pairs well with Green Courses)
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Grants and Career Training Programs
• Get involved with local WIB
• Keep an ear out for Grant Opportunities
• Jump on it…
• Jennifer Lamkin available for assistance
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WIA and ed2go Online Courses - Bundles
• Bundle courses to create a unique
certificate program
• Submit programs for ETPL approval
• Price should be at least $500 – magic
number
• See bundle examples or Jennifer Lamkin
for proven results
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WIA and ed2go Online Courses
Job Readiness Training
• 49 WIBs – each operates independently
• Pools of money for Quick Training Solutions
• Online Courses – do not need to add the to the ETPL
• Under the Magic Number - $500
• College of the Sequoias and San Jose/Evergreen CCD – Existing Programs
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WIA and ed2go Online Courses
Job Readiness Training - Process
• Approach WIB – Good to have an existing
relationship
• Mention the Opportunity
• Agree on a Price Point
• Set up a Separate Site
• Agree on Responsibilities
• Provide Passcodes to WIB
• Bill the WIB monthly
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ed2go Online Courses – WIB Best Sellers
• HIPAA Compliance
• Introduction to Internet Writing Markets
• Manufacturing Applications
• Medical Coding
• Medical Terminology: A Word Association Approach
• Introduction to Microsoft Project 2007
• Wireless Networking
• Introduction to PC Security
• Become a Physical Therapy Aide
• PMP Certification Prep I
• Project Management Applications
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WIA and ed2go Online Courses
Job Readiness Training – Site Example
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ed2go - Workforce Contact
• Jennifer Lamkin – Manager of
Government Relations
• 623.399.0550
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Other Uses for your ed2go Program
• Internal Training Solution for your School/Institution
• Training Solution for City Employees – Community
College of San Francisco
• ed2go-Pro
• Teacher Professional Development
• Health Care Initiatives
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Online Courses – Your Virtual Erector Set
Engineer a program which makes sense to your institution