The  De&initive  Guide  to  

Generating More Clients For You

A  Comprehensive  Online  Marketing  

Strategy  

Chapter  One  

SEARCH ENGINE OPTIMIZ ATION

All  Clicks  Are  Free      

Organic  Gets  85-­‐90%  Of  All  Search  Engine  Clicks  

Everyone  Knows  What  SEO  stands  for  but  they  don’t  know  how  to  implement  it  to  better  their  business  

Search Engine Optimization

Increase  in  Organic  Results:  As you can see, when an organic search is done properly and effectively, the results over time can be exponential.  

I  cannot  believe  the  huge  rise  in  website  traf&ic  and  new  leads.    -­‐  Client  From  Picture  Above  “

Visits  Per  Month*  

Chapter  Two  

SEO IS BLOGGING

Your Website Should Be The Wikipedia Of Your Field    

•  Rank  Organically:  A  blog  is  the  most  effective  way  to  rank  organically.  •  Yours  Forever:  Once  an  article  is  published,  the  content  is  yours  forever.    

Answering  your  clients  questions  in  the  form  of  articles  with  original  content  is  the  key  to  generating  more  

traf&ic  and  leads  

Blogging Is Crucial

Chapter  Three  

What Makes An Effective Email Marketing Campaign The  Importance  of  Segmenting,    

Positioning,  &  Targeting  

New  Contacts  Added  (Picture)  :  Segmenting,  Positioning,  and  Targeting  your  clients  makes  for  a  much  higher  closing  rate.  

The  ROI  has  increased  dramatically  since  segmenting  our  emails  and  targeting  our  customers  with  speci&ic  content..    -­‐  Client  From  Picture  Above  “

What Is Segmenting?  •  Segmenting  is  making  an  email  campaign  around  EACH  service  you  offer.  •  Segmenting  emails  is  the  #1  tactic  for  increasing  relevancy  of  your  email  •  Segmented  emails  get  50%  more  clicks  than  their  untargeted  counterparts.  

What Is Positioning? •  All of your communications speak directly to only interested parties. What Is Targeting? •  Targeting is creating content that speaks specifically to that group of

readers. •  There is a 50% great ROI when speaking about one service instead of all

of your services •  Targeted email marketing increases click-through rate by nearly 3X

Segmenting, Positioning, & Targeting

Email  Me  At  michael@seldonmarke4ng    

to  learn  more  OR  

Call  201-­‐220-­‐0507  

D o Yo u W a n t T o S t a r t G e n e r a t i n g N e w L e a d s F o r Yo u r B u s i n e s s ?